Mother's Day in Hollywood

2012 Mother’s Day in Hollywood Gift Bag Wrap-up Report Thank you for participating in Distinctive Assets’ 2012 Mother’s Day in Hollywood Gift Bags. Enclosed you will find print and Internet press resulting from our media outreach related to this special promotion. The original Internet articles that correspond to the screen‐ captured copies attached herein can be easily located using Google or any other search engine; we’ve simply included copies for your reference/convenience. More detailed information about any of these websites is available at www.alexa.com should you be interested in demographics, page views, etc. If you have not done so already, we highly recommend that you sign up for Google Alerts so that you will receive these links as they hit the Internet. Additional press opportunities may present themselves throughout the year, and we will be sure to keep your product/service in mind for any future media consideration. Be sure to update us about celebrity redemptions, success stories and press you might secure through your own publicity efforts, using your Mother’s Day in Hollywood participation as leverage. We look forward to working together again in the near future. Carpe Diem, The DA Press Department 2012 Mother’s Day in Hollywood Gift Bag Recipient List Hilary Duff Rebecca Gayheart Keri Russell Beyoncé Kourtney Kardashian Lindsay Price Maggie Gyllenhaal Jessica Alba Uma Thurman Alyson Hannigan Molly Sims Sienna Miller Kristin Cavallari Jessica Simpson Bryce Dallas Howard Evangeline Lilly Jennifer Garner Marley Shelton Sarah Polley Mrs. Jason Bateman (Amanda Anka) Mrs. Bruce Willis (Emma Heming) Susan Downey Jr. Lisa Loeb Mrs. Kelsey Grammer (Kayte Walsh) Jessica Capshaw Official Signature Enclosure (front cover and back panel) Official Signature Enclosure (inside) Official Gift Bag Photo Please note: This photo was intended to provide media with a sense of the breadth and depth of the gift bag inclusions and overall contents . NOT as a photo shoot for any particular product. The individual product JPEGs you supplied along with your PR form were made available to press representatives upon request. On air promo (with multiple airings) that included verbal mentions for EC Galleries, Krystal Klear Water and ThermaRobe…plus the below web listing. PRESS DISCLAIMER Distinctive Assets pursues all forms of media coverage before, during and after our events. However, we have no editorial control over what products are chosen for any particular story. Though we facilitate introductions, the specific results are in the hands of the journalists and segment producers themselves. Choosing one product over another is based on many factors, none of which are determined by Distinctive Assets. Please remember that the 2012 Mother’s Day in Hollywood promotion is a celebrity placement opportunity only; you are not hiring us as a full- service PR company. Though we pride ourselves on being an effective additional PR resource for you, the best results can be achieved when your Marketing Department uses the foundation we have laid and the momentum we have created to push your brand to the next level. We look forward to working with you in the near future. Many of our long-term partners have found that multi-show participation increases their odds of receiving press attention. If you have any questions on how to utilize this experience in the future promotion of your product or for an upcoming calendar of events, please contact your account representative..

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