Xm Signs "The Ellen Degeneres Show," "The Tyra Banks Show," Food Network and Hgtv for New Women's Talk Channel "Take Five"
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NEWS RELEASE XM SIGNS "THE ELLEN DEGENERES SHOW," "THE TYRA BANKS SHOW," FOOD NETWORK AND HGTV FOR NEW WOMEN'S TALK CHANNEL "TAKE FIVE" 9/6/2005 DYNAMIC LINEUP TO FEATURE 24/7 PROGRAMMING ON LIFESTYLES, POP CULTURE, POLITICS AND CURRENT EVENTS Washington D.C., September 06, 2005 -- XM Satellite Radio (NASDAQ: XMSR), the nation's leading satellite radio service with more than 4.4 million subscribers, announced today that it will launch a new talk and lifestyle channel targeting women called Take Five. This new women's channel will feature daily satellite radio broadcasts of the Daytime Emmy® Award-winning "Ellen DeGeneres Show," and the new "Tyra Banks Show," as well as original content from the popular Food Network and HGTV. Take Five will also feature new original XM programming, including "The Judith Warner Show," which will be hosted by the New York Times best-selling author of Perfect Madness: Motherhood in the Age of Anxiety. A complete program lineup will be announced prior to Take Five's launch in October 2005. "XM offers something for everyone. Take Five will provide programming designed especially for women that is challenging, informative and entertaining," said XM Satellite Radio President and CEO Hugh Panero. "XM is proud that Take Five will have the involvement of dynamic and engaging women like Ellen DeGeneres, Tyra Banks and Judith Warner, as well as two of the most respected brands in lifestyle programming, Food Network and HGTV." In connection with the launch of Take Five and the new season of "The Ellen DeGeneres Show," Ellen DeGeneres will give away Pioneer AirWare XM2go portable satellite radio receivers to the in-studio audience during the first week of season three. 1 "Bringing audio of 'The Ellen DeGeneres Show' and the new 'Tyra Banks Show' to XM, America's top satellite radio service, is an exciting way for us to further promote these television shows and expand their reach to new audiences outside the home among XM Satellite Radio's subscribers," said Jim Paratore, president of Telepictures Productions and executive vice president of Warner Bros. Domestic Television Distribution. To oversee Take Five and XM's original programming for the channel, XM has hired Amy Reyer as director of women's programming. Reyer has a Ph.D. in American Studies with a specialization in literature, popular culture and American lifestyles. Prior to joining XM, Reyer had her own production company, specializing in American lifestyles programming for the Internet, radio and television. "XM's decision to launch Take Five and provide smart, compelling programming for anyone interested in learning, laughing and living well is an excellent addition to XM's already strong programming lineup," said Amy Reyer. "I am delighted to be a part of this new channel that offers women an opportunity to 'take five' from the hectic pace of their daily lives. With Ellen, Tyra, Judith Warner and great content from Food Network and HGTV we're off to an amazing start, and I'm eager to help build even more programming into the schedule prior to our launch in October 2005." *** About XM Satellite Radio XM is America's number one satellite radio service with more than 4.4 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XM's 2005 lineup includes more than 150 digital channels of choice from coast to coast, including the most commercial-free music channels, plus premier sports, talk, comedy, children's and entertainment programming; and 21 channels of the most advanced traffic and weather information. XM was named Best Radio Service at the 2004 Billboard Digital Entertainment Awards. XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Volkswagen/Audi, is available in more than 120 different vehicle models for 2005. XM's industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com. *** The Ellen DeGeneres Show Take Five's weekday programming lineup will include audio broadcasts of the Daytime Emmy® Award-winning and consistently top-rated "The Ellen DeGeneres Show." Produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures Productions, "The Ellen DeGeneres Show" features a unique mix of celebrity 2 interviews, A-list musical performers, segments spotlighting real people with extraordinary stories and talents, and music from Ellen's resident DJ Tony Okungbowa. The Tyra Banks Show Also included in the original Take Five programming lineup are audio broadcasts of a new daytime syndicated talk show debuting September 12, hosted by supermodel and TV personality, Tyra Banks. "The Tyra Banks Show" is produced by Bankable Productions and Handprint Entertainment in association with Telepictures Productions. The show focuses on Tyra's generation of women and the things they care about. There will be a variety of segments each day ranging from interviews with real women talking about issues that are relevant to all their lives like relationships and body image, interviews with favorite celebrities, musical performances, and fun stuff like fashion and beauty, pop culture, and lifestyle segments. Food Network Take Five's program lineup also will include original content and reversioned Food Network favorites in one-hour segments and short-form programming for XM. Listeners will join celebrity chefs Giada Delaurentiis, Rachael Ray, Alton Brown and others in exploring new, different, and interesting ways to approach food through culture, adventure, travel while also expanding its repertoire of technique-based information. Food Network (FoodNetwork.com) has become a part of pop culture with its unique lifestyle programming that surprises and engages cooking and food enthusiasts with likable hosts, personalities, and the variety of things they do with food. HGTV Take Five will also feature original content and reversioned HGTV favorites in one-hour segments and short-form programming for XM. Host Nancy Glass and experts from across the country will share helpful insights, ideas and inspiration on everything from color trends to organizing your space to ideas for outdoor design. From the unexpected to just plain fun, HGTV has become the trusted resource for home remodeling, decorating and design, and virtually everything to do with home. HGTV (www.HGTV.com) celebrates the emotional center of life - the home - with a wide variety of entertaining, story-driven programming. The Judith Warner Show Hosted by the author of Perfect Madness: Motherhood in the Age of Anxiety, a New York Times bestseller, "The Judith Warner Show" will be one of several original XM programs airing exclusively on Take Five. The author of a range of nonfiction books and a former special correspondent for Newsweek in Paris, Warner has written about politics and women's issues for magazines, including The New Republic and Elle. 3 Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio's service, the Company's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 8-K filed with the Securities and Exchange Commission on 8-5-05. Copies of the filing are available upon request from XM Radio's Investor Relations Department. XM Satellite Radio Contact: Anne-Taylor Griffith Phone: 202-380-4151 [email protected] 4.