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A SEMIOTIC ANALYSIS ON BASKETBALL TEAM LOGOS OF NATIONAL BASKETBALL ASSOCIATION 2016-2017 A THESIS BY REINARDO HUTABARAT REG. NO 140705036 DEPARTMENT OF ENGLISH LITERATURE FACULTY OF CULTURAL STUDIES UNIVERSITY OF SUMATERA UTARA MEDAN 2018 UNIVERSITAS SUMATERA UTARA A SEMIOTIC ANALYSIS ON BASKETBALL TEAM LOGOS OF NATIONAL BASKETBALL ASSOCIATION 2016-2017 A THESIS BY REINARDO HUTABARAT REG. NO. 140705036 SUPERVISOR CO-SUPERVISOR Dr. T. Thyrhaya Zein, M.A Liza Amalia, S.S., M.A NIP. 19630109 198803 2 001 NIP. 19840626 201704 2 001 Submitted to Faculty of Cultural Studies University of Sumatera Utara Medan Department of English. DEPARTMENT OF ENGLISH FACULTY OF CULTURAL STUDIES UNIVERSITY OF SUMATERA UTARA MEDAN 2018 UNIVERSITAS SUMATERA UTARA Approved by the Department of English, Faculty of Cultural Studies, University of Sumatera Utara (USU) Medan as thesis for The Sarjana Sastra Examination. Head, Secretary, Prof. T. Silvana Sinar, M.A., Ph.D. Rahmadsyah Rangkuti, M.A., Ph.D. NIP. 195409161980032003 NIP. 19750209 2008121002 UNIVERSITAS SUMATERA UTARA Accepted by the Board of Examiners in partial fulfillment of requirements for the degree of Sarjana Sastra from the Department of English, Faculty of Cultural Studies University of Sumatera Utara, Medan. The examination is held in Department of English Faculty of Cultural Studies University of Sumatera Utara on October 8th, 2018. Dean of Faculty of Cultural Studies University of Sumatera Utara Dr. Budi Agustono, M.S. NIP. 19600805 198703 1 001 Board of Examiners Prof. T. Silvana Sinar, M.A., Ph.D. Dr. T. Thyrhaya Zein, M.A. Dr. H. Muhizar Muchtar, M.S UNIVERSITAS SUMATERA UTARA AUTHOR’S DECLARATION I, REINARDO HUTABARAT DECLARE THAT I AM THE SOLE AUTHOR OF THIS THESIS EXCEPT WHERE REFERENCE IS MADE IN THE TEXT OF THIS THESIS. THIS THESIS CONTAINS NO MATERIAL PUBLISHED ELSEWHERE OR EXTRACTED IN WHOLE OR IN PART FROM A THESIS BY WHICH I HAVE QUALIFIED FOR OR AWARDED ANOTHER DEGREE. NO OTHER PERSON’S WORK HAS BEEN USED WITHOUT DUE ACKNOWLEDMENTS IN THE MAIN TEXT OF THIS THESIS. THIS THESIS HAS NOT BEEN SUBMITTED FOR THE AWARD OF ANOTHER DEGREE IN ANY TERTIARY EDUCATION. Signed: Date : September 28th, 2018 i UNIVERSITAS SUMATERA UTARA COPYRIGHT DECLARATION NAME : REINARDO HUTABARAT TITLE OF THESIS : A SEMIOTIC ANALYSIS ON BASKETBALL TEAM LOGOS OF NATIONAL BASKETBALL ASSOCIATION 2016-2017 QUALIFICATION : S-1/SARJANA SASTRA DEPARTMENT : ENGLISH I AM WILLING THAT MY THESIS SHOULD BE AVAILABLE FOR REPRODUCTION AT THE DISCRETION OF THE LIBRARIAN OF DEPARTMENT OF ENGLISH, FACULTY OF CULTURAL STUDIES, UNIVERSITY OF SUMATERA UTARA ON THE UNDERSTANDING THAT USERS ARE MADE AWARE OF THEIR OBLIGATION UNDER LAW OF THE REPUBLIC OF INDONESIA. Signed : Date : September 28th, 2018 ii UNIVERSITAS SUMATERA UTARA ACKNOWLEDGMENTS First of all, I would like thanks to the Almighty God, Jesus Christ for the guidance and blessing to accomplish this thesis as one of the requirements for graduating from the Department of English, Faculty of Cultural Studies, University of Sumatera Utara Medan can be finished timely. Here I would also like to express my gratitude, love, appreciation, honors and thanks to: 1. My parents Renghat Hutabarat and Neli Sihotang, my brothers Dio Very Hutabarat, Rafael Hutabarat, Andreas Pasagi Hutabarat and to big family of Hutabarat‟s family and Sihotang‟s family who always pray, encourage, and support me during the academic years. 2. My supervisor, Dr. T. Thyrhaya Zein, M.A and my co-supervisor, Liza Amalia Putri, S.S., M.A for their willingness to spend their valuable time in supervising me during the improvement of my thesis, as well as to Dr. Budi Agustono, M.S, the Dean of Faculty of Cultural Studies University of Sumatera Utara, and Prof. T. Silvana Sinar, M.A., Ph., the Head of Department of English and Rahmadsyah Rangkuti, M.A., Ph.D, the Secretary of Department of English, for their advice and encouragement during my study in this faculty and also to Mr. Sukirno for his help in the administration procedure and requirements. 3. My best friend Anes Ringo and Hendi apri with all big family of Sofian 8 lodging house for all their support and their kindness with all the greatest time that already spent. My special friends Amelia L Damanik S.IKom for her adviced, support, pray and kindness. iii UNIVERSITAS SUMATERA UTARA 4. Yayasan Karya Salemba Empat Nusantara and BPJS Ketenagakerjaan for the Scholarship and all the experience that‟s very valuable. My family Paguyuban KSE USU, HRD Division for trust me and give the real meanings of family in paguyuban which is unforgetable. Also for all my friends from Ambassador BPJS TK batch 4 and Paguyuban KSE Nusantara. 5. My best friends the IMAGE Squad (Nini, Ayna, Agnes, Cristine, Wigun) and RB Squad ( my dearest “Itok” Gaby, Enda, Nurul A, Sri R, Debby, Yanti, Syahra) also my basketball teams (FIB team and ACM Family) 6. AIESEC, Mahidana Waste Alert 1.0 team ( kak Elisa, Julyana, Anggie, Liona, Fariz, Okta) for the voluntering experience and the kindness that teach me many things. 7. Last but not the least is to all of my friends in Department of English who always stand by me and to my class English Literature A 2014. May God always bless you all. The Researcher Reinardo Hutabarat iv UNIVERSITAS SUMATERA UTARA ABSTRACT The thesis entitled “A Semiotic Analysis on Basketball Team Logos of National Basketball Association 2016-2017” is a study about the meaning of signs in Basketball team logos. This research supported by semiotic theory proposed by Roland Barthes collaborated with semiotic triadic theory proposed by Charles Sanders Pierce. The objectives of this research are to identify semiotics meaning that used in national basketball association (NBA) team logos and to describe how the meaning of the logos represent the identity of each team in the national basketball association (NBA) league 2016-2017. The method of this research is descriptive qualitative method. The data of this research are verbal and visual signs of team logos. The sources of data are 16 NBA teams‟ logos that join Playoffs games 2016- 2017 and supported by the article from their official website. Those 16 teams are Cleveland Cavaliers, Washington Wizards, Boston Celtics, Chicago Bulls, OKC Thunder, Portland Trail Blazzers, Atlanta Hawk, GSW, Houston Rockets, LA Clippers, Memphis Grizzlies, Indiana Pacers, San Antonio Spurs, Toronto Raptors, Utah Jazz and Milwaukee Bucks. In analysing the verbal and visual sign the researcher used Barthes Theory and in analysing the relationship of triadic aspect to find the identity of the team the researcher used Pierce Theory. The researcher found there are 31 verbal signs and 44 visual signs used by the 16 team logos in this research. The meaning found in team logos were represented by denotative and connotative. The denotative meanings represented the real meanings that as they are seen directly in the team logos. The connotative meaning represented the hidden meanings such as identity of the city, spirit of the team, strength, form of defense and attack, hope, energetic, mature, teamwork, respect and appreciates. The Myth sign also presented in some of the logos such as Indian myth, Irish folklore or myth, old England myth, Egyptian myth and also old American beliefs. The researcher also found the relationship of triadic aspects of sign that are representament, object and intepretant in connected the meaning of logo and the identity of the team. The researcher found that mostly the identity of the team was also the identity of their city. The team used the identity of their city as their motivation and their proud to play for their city. The findings of this research can be seen as most of the team logos actually used their city identities as their identity. It almost 70% signs in the logos use to represent their city. The other finding is represented by the myth sign that used 9.3% in the logo. It means that some logo of the team use the myth as the sign for their logo even basketball is the nowdays sport. Keywords : NBA Teams’ Logo, Verbal Sign, Visual Sign, Denotative Meaning, Connotative Meaning, Myth Meaning, Representament, Object, Intepretant, Identity. v UNIVERSITAS SUMATERA UTARA ABSTRAK Skripsi ini berjudul “A Semiotic Analysis on Basketball Team Logos of National Basketball Association 2016-2017” merupakan penelitian tentang makna dari tanda- tanda dalam logo tim basket. Penelitian ini didukung oleh teori semiotik yang dikemukakan oleh Roland Barthes berkolaborasi dengan teori semiotik triadic yang dikemukakan oleh Charles Sanders Pierce. Tujuan penelitian ini adalah untuk mengidentifikasi makna semiotik yang digunakan di logo tim basket national basketball association (NBA) dan untuk mendeskripsikan bagaimana makna dari logo tersebut menggambarkan identitas setiap tim di national basketball association (NBA) league 2016-2017. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Data penelitian adalah tanda–tanda dalam logo tim. Sumber data adalah 16 logo tim NBA yang mengikuti babak Playoffs 2016-2017 dan didukung oleh artikel dari website resmi mereka. 16 tim tersebut adalah Cleveland Cavaliers, Washington Wizards, Boston Celtics, Chicago Bulls, OKC Thunder, Portland Trail Blazzers, Atlanta Hawk, GSW, Houston Rockets, LA Clippers, Memphis Grizzlies, Indiana Pacers, San Antonio Spurs, Toronto Raptors, Utah Jazz and Milwaukee Bucks. Didalam menganalisis tanda verbal dan tanda visual peneliti menggunakan teori yand dikemukakan oleh Barthes dan didalam menganalisis triadic aspek dari makna untuk menemukan identitas tim peneliti menggunakan Pierce teori. Peneliti menemukan 31 tanda-tanda verbal and 44 tanda-tanda visual yang digunakan oleh 16 logo tersebut. Makna yang ditemukan pada logo ditunjukkan oleh makna denotatif dan konotatif. Makna denotatif menunjukkan makna sebenarnya yang sebagaimana mereka dapat dilihat secara langsung didalam logo tim. Makna konotatif menunjukkan makna tersembunyi seperti ciri khas kota, spirit tim, kekuatan, bentuk pertahanan dan penyerangan, harapan, energik, kedewasaan, kerjasama , tanda penghormatan dan apresiasi.
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    Universitas Indonesia Library >> UI - Disertasi (Membership) Gangguan faal paru pada pekerja batik tradisional di Kotamadya Surakarta dan Pekalongan (hubungannya dengan asap malam batik dan gas-gas alat pemanas) Santoso, editor Deskripsi Dokumen: http://lib.ui.ac.id/bo/uibo/detail.jsp?id=91414&lokasi=lokal ------------------------------------------------------------------------------------------ Abstrak <b>ABSTRAK</b><br> Industri batik sudah berkembang lama di Indonesia dan merupakan salah satu lapangan kerja bagi sejumlah tenaga kerja di kota maupun di desa. Pada dasarnya perindustrian mengakibatkan dua dampak, yaitu dampak positif yang berupa timbulnya mata pencaharian dan lapangan kerja serta pengembangan wilayah, dampak negatif berupa pencemaran lingkungan kerja yang dapat menimbulkan penyakit akibat kerja. Industri batik adalah salah satu industri yang sudah berkembang lama di Surakarta dan di Pekalongan bahkan menjadikan Kota Surakarta dan Pekalongan terkenal dengan Kota Batik. Industri ini mempunyai kaitan dengan kebudayaan Jawa. Oleh karena itu keberadaan industri batik harus tetap dilestarikan, bahkan perlu dilakukan upaya peningkatan. Tenaga kerja di industri batik adalah tenaga kerja khusus, harus mempunyai keterampilan tersendiri. Tidak semua orang mau bekerja sebagai tukang cap di industri batik. Meskipun gaji (upah) yang diterima rendah, pekerja di industri batik tetap menekuni pekerjaannya. Perpindahan pekerjaan (turn work over) di industri batik sangat rendah. Mengingat anqka perpindahan pekerjaan yang rendah, perlu dilakukan upaya peningkatan keterampilan kepada tenaga kerja, disamping upaya perlindungan kesehatan dan keselamatan kerja. Industri batik menggunakan beberapa bahan yaitu parafin, gondorukem (colophony, rosin), damar, microwax dan lemak hewan. Bahan-bahan tersebut diproses menjadi satu disebut "malam batik". Untuk membuat motif batik pada kain, malam batik dipanaskan sehingga keluar asap malam batik yang mengandung polutan dan menimbulkan pencemaran lingkungan kerja.
  • Ed 315 952 Author Title Institution Spons Agency

    Ed 315 952 Author Title Institution Spons Agency

    DOCUMENT RESUME ED 315 952 EC 222 703 AUTHOR Dybwad, Rosemary F., Ed. TITLE International Directory of Mental Retardation Resources. Third Edition, 1986-89. INSTITUTION International League of Societies for Persons with Mental Handicaps, BrusselF (Belgium).; President's Committee on Mental Retardation, Washington, D.C. SPONS AGENCY National Inst. on Disability and Rehabilitation Research (ED/OSERS), Washington, DC. REPORT NO DHHS-(OHDS)-88-21019; ISBN-1-55672-051-3 PUB DATE 89 NOTE 329p.; For the Revised Edition (1977-78), see ED 185 727. AVAILABLE FROMSuperintendent of Documents, U.S. Government Printing Office, Washington, DC 20402. PUB TYPE Reference Materials - Directories/Catalogs (132) EDRS PRICE MF01/PC14 Plus Postage. DESCRIPTORS Adults; Agency Cooperation; Elementary Secondary Education; *Foreign Countries; Government Role; *International Cooperaticn; International Educational Exchange; *International Organizations; *Mental Retardation; Professional Associations; Vo,.untary Agencies IDENTIFIERS United Nations ABSTRACT Intended to aid networking efforts among mental retardation professionals, parents, and persons with retardation, the directory lists international organizations and provides individual country reports on mental retardation efforts and organizations. Part I, international organizations, lists the United Nations and 5 of its specialized agencies, 3 inter-governmental (regional) organizations, 2 international coordinating agencies, and 25 international non-governmental organizations. Address, founding date, and a
  • Ohio State University and with a Hearty Appetite, She Eats Just Cleveland Marshall College of Law

    Ohio State University and with a Hearty Appetite, She Eats Just Cleveland Marshall College of Law

    MartinJudge J. KeaneCharles appointed Patton to lead to councilpanel at Kid’s Corner Women of Color to hold 5th retreat SPORTS MENU TIPS Councilman Michael A. Dolan resigned from hisCSU Cleve- “Empowering., “inspirational,” “intellectually en- land Council post on Monday night to take a position with Governor Nevaeh Roulette, who is lightening” and just, plain “Wow!” Those are some of the words Strickland’s cabinet. Martin J. Keane was sworn in as the new Ward 21 one years old, is the daughter of Ali expected to be heard as more than 300 women from all differ- Tribe To Hold Pears Are The Perfect representative.Councilman Keane comes to council from the County Roulette and Carmeshia Johnson. ent professional backgrounds and cultures convene at The 5th Prosecutor’s Office where he served as an Assistant County Prosecutor Anniversary Personal and Professional Development Retreat for Open House Pick For The Season of Cuyahoga County. He is a graduate of The Ohio State University and With a hearty appetite, she eats just Cleveland Marshall College of Law. He was born and raised in Ward about everything. She likes watch- Women of Color “Connections, Community and Career 2007,” 21, where he currently resides with his wife and four children. Keane ing cartoons and Sponge Bob Square on Saturday, March 31 through Monday, April 2, at the Bertram will serve on Cleveland city Council until a special election for Ward Pants. She has a brother, Arnell; and Inn & Conference Center in Aurora (600 N. Aurora Rd.) For See Page 6 See Page 7 21 will be held.