ANNUAL REVIEW 2017 @laureussport www.laureus.co.za Laureus_sa LaureusSouthAfrica Sports Science Institute, Boundary Road, Newlands, 7700, South Africa Tel: +27 (0)21 659 5665 | Fax: +27(0)86 732 1834 FEATURES 22 Ambassadors The living embodiment of our values, our ambassadors are all sports superstars in their own right. 34 National Summit Laureus South Africa Hosts Second National Summit in Mauritius 38 Programmes Our ultimate goal is to help less fortunate people enjoy a better life through the power of sport. 2 2017 Annual Review About 04 Laureus 05 06 Chairman’s Laureus’ core concept is simple, brilliant Letter Morné Du Plessis Country Patron and daunting: to create global awards Chairman, Laureus that recognize the achievements of Sport for Good Mercedes-Benz today’s sporting heroes. Foundation Trust SA. South Africa 08 10 12 Mercedes-Benz Laureus & Springbok Trustees Breakfast Series Activation 2017 saw the third series of The Springboks hosted a special The Laureus Sport for Good Laureus Breakfasts being hosted community-building sports activation Foundation Trust South Africa. by Mercedes-Benz. in Cape Town. Laureus & Waves for 14 16 18 Change Laureus announces MB Trophy Hong Kong 7s Series An interactive, three day community- Exchange Programme driven roadshow saw 20 Eastern Cape Laureus appointed the official A special activation with the Blitzbokke children from the Waves for Change beneficiary of the Mercedes-Benz at the V&A Waterfront. program embark on an action-packed Trophy Series. road trip. 20 21 33 Cape Wheel / Turn Laureus Im’Possible for Good 2017 Roadshows Tour 2017 Cheque handover Grant Lottering. 2017 saw our roadshow in honour of the focus on Conscious Laureus Foundation. Coaching training. 2017 Annual Review 3 About Laureus aureus' core concept is simple, brilliant and daunting: to create global awards that recognise the achievements of today’s sporting heroes; to bring sportspeople together; united in Lachievement but divided by sporting code. Once that community is brought together, putting to work their reach and support and investment of Laureus’ Founding Patrons and Partners, it creates a powerful message that can help social programmes around that world that use sport as a tool for social change. That message, simply, is Laureus Sport for Good The Laureus Sport for Good Foundation’s goal is to help young people overcome the limitations imposed by challenging social issues including poverty, homelessness, war, violence, drug abuse, discrimination and AIDS. To do this, Laureus supports and assists a worldwide programme of sports-related community programmes that have been working for more than ten years to educate children, protect the vulnerable from illness and even bring people from divided communities together in friendship. This mission was inspired by the words of Laureus Patron, Nelson Mandela. At the very first Laureus World Sports “Using the power of sport as Awards in Monaco, 2000, Mandela said: “Sport has the power to change the world. It has the power to inspire. a tool for social change.” It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.” 4 2017 Annual Review Our successful partnership with Mercedes-Benz South Africa continues to support and Chairman’s amplify our growth, and we extend our sincere gratitude and bid a fond farewell to Florian Report Seidler, whose pioneering work and dedication has shaped Morné Du Plessis the partnership into what it is today. We welcome our new Chairman, Laureus Sport for Good Foundation Trust SA Trustee, Johannes Fritz, Co-CEO of Mercedes-Benz Cars, MBSA, whose enthusiasm and support 2017 also saw the introduction has already become a great and implementation of an asset to the foundation. outcome-based Theory of Change, designed to support our monitoring and evaluation My thanks and system. It’s critical to both our future and sustainability gratitude go to our that we understand the real Ambassadors and impact of our programs, and this monitoring and Trustees who are the evaluation process provides us with useable data, living embodiment furnishing us with actionable of Laureus’ values. insights into the optimisation and improvement of our programmes. Their talent, dedication, energy, and acumen have, and The continued success of continue to, shape Laureus the innovative YES (Youth into the success it is today. 017 was a year of Empowerment through Sport) We welcome Corne Krige as continued success programme plays a crucial role the newest addition to our for Laureus Sport for in equipping young leaders Ambassador programme and Good South Africa from our programmes with we look forward to working 2and our many supported the educational knowledge alongside him. programmes whom all and certifications necessary embody our mission of to successfully tackle the Our dedicated management ‘Sport for Good’. Our second challenges of the modern team must be thanked for annual National Summit was workplace. their hard work. They are the a resounding success and personification of our mission, incredibly beneficial for all Another highlight of 2017 was and their business acumen, involved. Attendees were our Waves for Change Road coupled with their passion, provided with opportunities trip, which enabled participants form the heart of our operation. to connect and interact in from the Waves for Change Looking toward the future, a way that facilitated the programme in East London and we continue to work towards sharing of knowledge and best Port Elizabeth to interact and further cementing our position practice, thus encouraging new learn from each other whilst as a credible operator and friendships and professional traveling down the coast to thought leader in the Sport for partnerships. Everyone left Jeffery’s Bay and culminating in Development sector, as well equipped with new knowledge, a once in a lifetime experience at as identifying and securing valuable connections and a The Corona Open, J-Bay, South new partnerships to ensure our sense of purpose. Africa’s premier surfing contest. sustainability. Country Patron Mercedes-Benz South Africa ith a rich heritage history spanning over 60 years in South Africa, Mercedes-Benz South WAfrica (MBSA) group of companies remains a committed corporate citizen. Our commitment to being a good corporate citizen stems from the belief that we should play our part in ensuring that South Africa continues to grow economically and socially. 6 2017 Annual Review With the ever-growing global and economic development demands, the world requires that the youth’s participation in the economy be maximised. It is this very reason that Mercedes-Benz South Africa contributes to the Laureus Youth Empowerment through Sport (YES) programme as education and youth development is a central pillar in its Corporate Social Responsibility focus. The success of the YES programme is evident in the calibre of leaders it has produced over the years. It’s been a fruitful three years since we became country patron for the Laureus Sport for Good Foundation in South Africa in 2015. Through this partnership, we continue to make a lasting contribution in the development of the youth of South Africa through sport; supporting positive social change in the communities where Laureus is active. It is this principle that motivated us to join forces with our Dealer Network partners nationwide. a Mercedes-Benz passenger car vehicle, a percentage is donated towards the Laureus Foundation. This is in addition to the annual Because of our shared vision and values, contribution that Mercedes-Benz South Africa makes to the we recognise the value in sport and the foundation. We strongly believe that together, we will continue to positive lasting impact it has on our increase our impact footprint within the communities in which we youth. This is why with every purchase of operate. Another milestone achieved in 2017 was the opening of our flagship Waves for Change Surf Therapy programme in East London. 2017 also marked the 3rd consecutive year of the Mercedes-Benz South Africa and Laureus Sports for Good Foundation breakfast series. The breakfasts brought together seasoned sporting personalities who unpacked the power of sport and its ability to create change in South Africa. Sports brings people from different walks of life, different races, cultures and ethnicity together. It is all about passion. It is also the passion for sport and for making a change through sport that has brought us together with Laureus in a very fitting partnership. We continue to make a lasting contribution in the development of the youth of South Africa through sport; supporting positive social change in the communities where Laureus is active. We are indeed proud of this association with Laureus and believe that 2018 will be an even greater year together. 2017 Annual Review 7 Trustees Morne du Plessis Muditambi Ravele Johannes Fritz Deshun Deysel Marlene Coetzee-George Craig Nossel he Laureus Sport for Good Foundation Trust South Africa, a registered public benefit organization, has been established as a legal entity, with its primary purpose being to channel funds to successful programmes and to monitor how these Tfunds are used. The board of trustees was established to govern the activities of the Trust and its members include dedicated individuals who have excelled in sport, sponsors and those who have been involved with Laureus on a global level. The trustees meet quarterly to discuss issues of relevance to the Trust and perform this duty as a charitable service. Iain Banner 8 2017 Annual Review The Laureus Sport for Good Foundation Trust South Africa’s primary purpose is to channel funds to suc- cessful programmes and to monitor how these fund are used. 2017 Annual Review 9 BREAKFAST Mercedes-Benz hosts Laureus Breakfast Series 2017 saw the third series of Laureus Breakfasts being hosted by Mercedes-Benz at their six key brand centres around the country.