About us
Kollaboration is an annual talent competition showcase and movement produced by Asian and Pacific Islander (API) professionals and students in 14 major cities across North America to promote a strong API presence and support in entertainment and media.
Kollaboration was founded in 2000 by Executive role. Such barriers often result in the lack of APIs in Director Paul “PK” Kim. Under the guidance of mainstream entertainment industries. Thus, APIs are Executive Producer Roy Choi, Kollaboration officially not only unfairly portrayed but also disproportionately incorporated as a 501(c)(3) non-profit organization underrepresented in the mainstream media. in 2006 and has emerged as the premier Asian and Therefore, our youth are left with few visible role Pacific Islander talent showcase across North America. models and a narrowed pool of aspirations. Our mission and mantra is “Empowerment through Through generous sponsorships, Kollaboration Entertainment.” In addition to encouraging the endeavors to bring about a paradigm shift of diverse talents of Asian Pacific Islander youth, perceptions and to pave the way for future APIs Kollaboration seeks to empower: to accomplish their goals and dreams that may be entertainment related. In contrast to our mission (1) API youth by providing them with a creative statement of “Empowerment Through Entertainment,” outlet and leadership training that serves as an the ultimate vision for Kollaboration is “Entertainment alternative to gang-activity and delinquency for Through Empowerment,” envisioning a future when those at risk. our organization represents a movement of innovative (2) API families by offering a platform for and creative artistry with all races and ethnicities. communication that bridges the gap between first Founder Paul Kim was also recently invited to the generation parents and latter generation youth. White House as part of the AAPI Initiative “What’s (3) The API community at large, by raising awareness Your Story” campaign as one of the nine Champions for other critical community issues and NGOs. of Change community leaders, recognizing his work with the Kollaboration movement. Kollaboration was It is evident that APIs are often categorized into a also honored with the 2012 API Policy Summit’s certain image. APIs may find it increasingly difficult to Community Impact Award. get jobs outside the “model minority” or “foreigner”
01 Kollaboration seattle
Kollaboration Seattle was among five other cities to join the Kollaboration movement in 2010 for its 10th year and had the extreme honor of capping the year as the last show hosted by Kollaboration founder Paul “PK” Kim, who retired to pursue other endeavors. With an initial team of volunteer staff members benefit concerts such as United for Japan and No brought together by Executive Director Kevin Park Boundaries with University of Washington’s Korean and more volunteers joining the movement, the team Student Association. Kollaboration Seattle spoke worked together to bring the best of Seattle to the with high school students at Northwest Asian stage and sold out their inaugural show on October Weekly’s Summer Youth Leadership Program and 23, 2010 at the Auburn Performing Arts Center with held workshops at the annual Community Health over 1,100 in attendance. Plan’s Healthy Holidays event. Among the eight competitors, four special guests Kollaboration also held its flagship show for the and five guest judges, many took the initiative first time at the world famous Nokia Theater L.A. to capitalize on the springboard that was the Live. All Kollaboration city winners were given yet Kollaboration stage. Special guests New Heights, another chance to compete for the last competitor and competitors GOWE and The Melancholics position for the flagship show through an online have all funded successful Kickstarter fundraising voting contest of their winning performance. Lion’s campaigns with the help of their fans. Competitor Ambition, the Grand Prize winner from Kollaboration Yoshi Wright of Hip Hop Anonymous went on to be Seattle, had the honor of performing alongside the grand prize winner of Seattle Superstar Search seven other competitors for a 2000+ audience. 2011. GOWE is fast becoming one of the fastest rising and well-regarded emcees. Both Samuel Shin After two years down at the Auburn Performing and kings have played on the coveted stage of Arts Center, Kollaboration Seattle will be bringing Seattle’s Hard Rock Cafe at TD Wang’s annual APA a bigger and better showcase this year to Seattle’s Hertiage Bash. Grand prize winner Erin Kim is now oldest remaining theater in the heart of Seattle busy writing new songs in the midst of her first few downtown, the Moore Theater. Kollaboration years in college. Seattle became the first show of its kind in the 2011 was a year filled with events for the Pacific Northwest. Its strong talent showcase and Kollaboration Seattle staff as we partnered with community involvement made it a historic landmark several local community organizations to put on event for the API community in Washington. With more events for the API community. From artists’ such a promising start and continued efforts, this concerts such as Clara C’s Shaking Off Silence movement will grow and continue to spread with Tour and New Heights Album Release Party, to each passing year.
02 DEMOGRAPHICS
Kollaboration Seattle 2011 Insights Asian Americans have the highest purchasing power in the US.* Attendence: 928 58% 42% Asian consumer annual buying power in the United States has reached $427 billion, representing a Primary Age: 16 - 35 59% increase since the beginning of the decade. Furthermore, Asian buying power has the second- fastest projected rate of growth. *www.bizasiamag.com/advertising.php Native Hawaiian/ Pacific Islander
Japanese
Chinese Korean
Other Asians Filipino 18.3% are Asian and Pacific Islander* Vietnamese Asian in the Greater Seattle Indian Metropolitan Area.
19.6% Chinese: 69,212
12.4% Filipino: 43,848 Asian Population: 353,702 12.2% Asian Indian: 43,250 10.9% Vietnamese: 38,726 Total Population: 10.8% Other Asian: 38,089 1,931,249
8.0% Korean: 28,298 * Information retrieved from the U.S. Census Bureau, 2010 5.8% Japanese: 20,652
4.1% Native Hawaiian and Other Pacific Islander: 14,486
03 Previous Special Guests
Jeremy Lin Far East Movement New York Knicks Point Guard International Hip Hop Artist
Harry Shum Jr. John Cho GLEE, Step Up 3D Harold and Kumar, Star Trek
Dumbfoundead Justin Chon Sung Kang Jo Koy Rapper/Artist Twilight Fast and Furious 3, Comedian, Laugh Better Luck Tomorrow Factory, Comedy Central Quest Crew Bobby Lee America’s Best MADTV, Laugh Factory Dave Elsewhere Joseph Kahn Dance Crew Dancer, You Got Served Music Video Director Kelly Hu (Britney Spears, Jamie Chung X2, Scorpion King, Michelle Phan Hangover 2, Dragon Cradle 2 the Grave Youtube Fashion Guru Janet Jackson) Ball, Sucker Punch Niga Higa Lisa Ling Teddy Zee Producer, The Pursuit BoA Youtube Sensation Journalist International of Happiness, Hitch David Choi Macy Gray Korean Artist Singer/Songwriter Grammy Award Winner Ken Mok Executive Producer, Kina Grannis Drunken Tiger Taboo Singer/Songwriter America’s Next Korean Hip Hop Artist Black Eyed Peas Top Model Grace Park Fanny Pak Kunal Nayyar Battlestar Galactica, Tom Anderson America’s The Big Bang Theory Myspace Hawaii Five-O Best Dance Crew Julia Ling Chuck
04 Highlight of Past Events
2010 May 3 Claws Out II
Oct 2 Preview Cafe Night
Oct 23 Kollaboration Seattle 1 Clara C United for Japan: Benefit Concert
2011 April 23 Clara C: Loveprint Tour feat. New Heights
May 7 Claws Out 3
May 20 APA Heritage Bash 2011
June 24-25 United for Japan: Kollaboration Seattle 1 Benefit Concert
Sept 25 New Heights Album Release Party
Oct 15 Kollaboration Seattle 2
Dec 3 3rd Annual Healthy Holidays Joey Guila & Cathy Nguyen HelloIndo Anniversary Concert 2012 Jan 28 HelloIndo Anniversary Concert
Oct 12 Kollaboration Seattle 3
TBA Clara C Album Release Show APA Heritage Bash 2011
05 Kollaboration seattle 2
Lions Ambition Kollaboration Seattle 2 Grand Prize Winner
Clairbel Novelo Iwillbot (Will Ting) Kollaboration Seattle 2 Audience Choice Award Winner Kollaboration Seattle 2 Most Creative Award
Lijie The Boom-Katzz Stuart Sakoda Kollaboration Seattle 2 Kollaboration Seattle 2 Performers Kollaboration Seattle 2 Performers Performers
066 SPONSORSHIPS
Title Grand Prize Platinum Gold Silver $10,000 $5,000 $2,500 $1,000 $500
Complimentary VIP Tickets 20 12 8 4 2
Advertisement in Full Back Full Page 3/4 Page 1/2 Page - Program Booklets Page
Printed Media Recognition
Social Media Recognition
Logo Placement in Promotional Videos
Sponsor Table
$1000 $500 $100 Stage Presentation of Title Grand Prize People‘s Freestyle Prize from Company Sponsor Winner Choice Battle Representative Award Champion
Focus Points • University of Washington (Seattle, Bothell, Tacoma) Past Sponsors • Seattle University • YesStyle • H-Mart • Seattle Pacific University • Verizon • Popchips • Western Washington University • KAC WA • Georgio’s Subs • Bellevue College • Evergreen • Dynamic • North Seattle Community College Lock & Key • Chiropractic Clinic • Seattle Central Community College • NAAAP Seattle • Yelp • Shoreline Community College • TD Wang • PRC • Edmonds Community College • Green River Community College
07 Title $10,000+
Mass Media • Show titled, “Kollaboration Seattle 3 Brought to you by [Company Name]”
Brought to you by [Company Name]
• Full listing and recognition on all digital and Jayesslee printed press releases, news updates, and Kollaboration 2 Guest Performer announcements • Logo on official Kollaboration Step & Repeat Backdrop • Exclusive section on Kollaboration Seattle website • 5 second video and link at the beginning of all Kollaboration Seattle videos • Recognition on posters (1000+) as Title Sponsor • Weekly social media updates about Title Sponsor on social media outlets
Erin Kim + GOWE Kollaboration 2 Guest Performer Show Experience • 2 minutes of video commercial time to be aired during the show • Banner placement at foot of stage as well as possible product placement • Full color, full page advertisement on the back of the program (1000+ printed) • Acknowledgement from MC as Title Sponsor throughout the duration of the show Joey Guila Kollaboration 2 Guest Host Sponsorship Experience • Best seats in the house • 5 minute speaking opportunity during the show • Sponsorship table • Exclusive access to contestants and performers before the show Massive Monkees • 20 VIP Tickets Kollaboration 2 Guest Performer
08 Grand Prize $5,000+
Mass Media • Full listing and recognition on all digital and printed press releases, news updates, and announcements • Logo appearance and links to Grand Prize Sponsor on Facebook, Youtube, Website and all print media (posters, programs, etc.) • Logo and link at the end of all Kollaboration Seattle videos • A special message shout out on all social media outlets
Show Experience • 1 minute of video commercial time to be aired during the show • Banner placement at foot of stage as well as possible product placement • Full color, full page advertisement in the program Kollaboration Seattle 2 (1000+ printed) Red Carpet • Acknowledgement from MC as Grand Prize Sponsor throughout the duration of the show
Sponsorship Experience • Front House Seats • Representative from sponsoring company will present the $1000 Grand Prize award • Sponsorship table • 12 VIP Tickets
Nicki Sun interviewing Kollaboration Seattle 2 Competitors
09 Platinum $2500
Mass Media • Full listing and recognition on all digital and printed press releases, news updates, and announcements • Logo appearance and links to Platinum Sponsor on Facebook, Youtube, Website and all print media (posters, programs, etc.) • Logo at the end of all Kollaboration Seattle videos Audience Freestyle Dance Competition
Show Experience • 30 seconds of video commercial time to be aired during the show • Full color, 3/4 page advertisement in the program (1000+ printed) • Acknowledgement from MC as Platinum Sponsor throughout the duration of the show
Sponsorship Experience • Front House Seats • Representative from sponsoring company will present the $500 Audience Choice award • Sponsorship table • 8 VIP Tickets
Audience Freestyle Vocal Competition
10 Gold $1000
• Full listing and recognition on all digital and printed press releases, news updates, and announcements • Logo appearance and links to Gold Sponsor on Website, Facebook, Youtube, and all print media (posters, programs, etc) • Full color, 1/2 page advertisement in the program (1000+ printed) • Sponsor thanked and recognized during show • 4 VIP Tickets
Silver $500
• Full listing and recognition on all digital media • Logo appearance and links to Silver Sponsor on Website, Facebook, and Youtube • Logo placement in the program (1000+ printed) • Sponsor thanked and recognized during show • 2 VIP tickets
Program Advertisements:
• $100 Quarter-page ad • $200 Half-page ad • $350 Full-page ad
In-Kind Sponsorship:
As a 100% volunteer and non-profit organization, we greatly appreciate your help in meeting our wide variety of needs for materials, goods and services. We are open to working with in-kind donations, which include, but are not limited to, food, drinks, gift items, and t-shirts. In kind donations with dollar values equivalent to sponsorship levels will receive the same benefits as the corresponding sponsorship package. Please contact us for more StaffAudience and Free-StyleVolunteers details. We look forward to working with you. VocalBehind Competition the Scene
11 Marketing plan
Facebook Demographics Media Statistics
45+ 13-17 years old 35-44 years old Kollaboration Seattle 3% 5% 8% Website: 30,000 Impressions * Facebook : (04/01/2011-04/01/2012) 28% 2070 Likes, 1.1 Million Impressions Post feedback 2700, Friends of fans: 826,674 25-34 years old 56% Twitter: 553 Followers 18-24 years old Youtube: 132,500 Impressions, 400 Subscribers Promo Videos: 50,000 views (average)
Kollaboration Global Your partnership with Kollaboration Seattle will not only help market your brand alongside a well- Website: respected and nationally recognized 501(c)(3) non- 60,000 Impressions profit organization, but also help increase your brand awareness as a leader in corporate diversity and Facebook: commitment to the local community. 17,215 Likes • A vast network of celebrities, artists, influential Twitter: key personnels, and other local community 6645 Followers organizations of all 14 Kollaboration cities that Youtube: span across North America. 7.3 Million Impressions, 11,714 Subscribers • Targeted promotional opportunities for your business or organization and its products/ services to a diverse, educated, professional, and affluent audience that includes a significant • Company logo on printed materials, website percentage of the Asian and Pacific Islander and/or Facebook population • Tax benefits: Kollaboration Seattle is a 501(c)(3) • High return on investment through building public charity and all donations are tax-deductible awareness, branding and promotions/campaigns to the extent permitted by law. created to drive traffic to your establishment. Depending on the your level of sponsorship, your • Integrated marketing campaigns designed to logo, advertising message, products, and/or services reach a broad audience through public relations, will gain exposure during the event’s promotional community outreach, key partnerships, street period, as well as towards the audience members and team promotions, and online social media various local media outlets at the show. Kollaboration outlets (Facebook, Twitter, Youtube, Instagram, Seattle is a family friendly oriented show and its and our website). main demographics lies within the 18-35 age range • Street team promotions target high traffic areas as well as young people actively participating in the and school campuses around the Seattle, Everett, performing arts. This broad and diverse audience Tacoma, and Bellevue Metropolitan areas will see and appreciate your message of support at a • Live recognition during the event dynamic and engaging event.
12 contact
Victoria Ju Associate Director [email protected]
Daniel Oh Sponsorship Associates [email protected]
Kevin Park Truc Hang Executive Director Sponsorship Associates [email protected] [email protected]
CONNECT
www.KollaborationSeattle.org [email protected]
facebook.com/KollabSeattle twitter.com/KollabSeattle youtube.com/KollabSeattle
013 EMPOWERMENT THROUGH ENTERTAINMENT SPONSORSHIP FORM
YES, I am interested in sponsoring Kollaboration Seattle 2012 at the following level:
Title Level Sponsor $______
Grand Prize Level Sponsor $______
Platinum Level Sponsor $______
Gold Level Sponsor* $______
Silver Level Sponsor $______
Other - Please Describe: $______
YOUR INFORMATION: Name: ______Title: ______Organization: ______Address: ______City: ______State: ______Zip:______Phone: ______Fax: ______Email: ______
PAYMENT INFORMATION: Enclosed is my check made out to Kollaboration Seattle Check to be mailed within the next two weeks.
PLEASE MAIL, OR EMAIL THIS FORM TO: KEVIN PARK 15919 33rd Ave SE Executive Director Mill Creek, WA 98012 Phone: (425) 686-8616 Email: [email protected]