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Stakeholders' Perspective on Tourism Infrastructure at Khajuraho Dance

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Stakeholders' Perspective on Tourism Infrastructure at Khajuraho Dance ISSN (Online) : 0975-1432 ISSN (Print) : 0975-153X DOI: 10.18311/gjeis www.gjeis.com Volume 11 | Issue 1 | Jan-Mar 2019 ENTERPRISE INFORMATION SYSTEM Dr. SubodhEditor-in-Chief Kesharwani GJEIS www.gjeis.com Published by ENTERPRISE INFORMATION SYSTEM Since 2009 in Academic & Research Stakeholders’ Perspective on Tourism Infrastructure at Khajuraho Dance Festival – Jhilik Som* PhD Scholar, SOTHSM, IGNOU [email protected] https://orcid.org/0000-0001-5674-8649 – Sandeep Chatterjee PhD Scholar, SOTHSM, IGNOU [email protected] https://orcid.org/0000-0003-0298-6494 – Dr. Paramita Suklabaidya Associate Professor, SOTHSM, IGNOU [email protected] https://orcid.org/0000-0002-5051-2421 ArticLE HistorY Abstract Purpose: The primary objective of the study is to explore the stakeholders’ perspective on Paper Nomenclature: Case Based Study Tourism Infrastructure facilities available at Khajuraho Dance festival, Khajuraho. Paper Code: GJEISV12N2AJ2020CBS1 Design/ Methodology/ Approach: A case study based approach was applied to explore the Submission Online at www.gjeis.com: 26-April-2020 stakeholders’ perspective on infrastructural facilities available at Khajuraho dance festival. The data for the purpose of this study were collected from a combination of Qualitative Manuscript Acknowledged: 28-April-2020 and Quantitative methodology. Data for the war was collected from Stakeholders like tour Originality Check: 30-April-2020 operators, travel agents, hotels, guides, shop keepers, and organizers of the event through Originality Test (Plag) Ratio (Urkund): 1% in depth interviews. Data was also collected using a structure questionnaire prepared after Author Revert with Rectified Copy: 11-May-2020 the review of literature; and the sample of stakeholders was selected applying purposive sampling i.e. Tour Operators and travel agents. The data collected was analyzed Peer Reviewers Comment (Open): 20-May-2020 Findings: Through literature review and secondary data, it came forth that infrastructure Single Blind Reviewers Remarks: 24-May 2020 at a destination and event has a major role to play in the development of tourism at the Doble Blind Reviewers Remarks: 01-June 2020 destination and event as well as for the purpose of attracting tourists. This study finds Triple Blind Reviewers Remarks: 15-June 2020 through quantitative and qualitative analysis that the stakeholders at Khajuraho expect a much better infrastructure to be able to host a prestigious global event like, the Khajuraho Authour Update (w.r.t. correction, Dance Festival. The stakeholders are of the consensus that accessibility to Khajuraho needs suggestion & observation): 19-June 2020 to be improved in order to attract international and domestic visitors. At the same time, Camera-Ready-Copy: 23-June 2020 the availability of basic amenities like drinking water, eateries, first aid, local transport, Editorial Board Excerpt & Citation: 28-June 2020 ATM facility, etc will help in making the dance festival popular as a tourist attraction. PPP model can help create and maintain infrastructure at this Destination and Dance festival Published Online First: 30-June 2020 will benefit in the terms of increased popularity and footfall. Originality / Value: This study seeks to add to the pool of knowledge available for cultural event management. Studies on the infrastructure requirement and development of dance festivals are few and almost none of Khajuraho Dance Festival. This study on the infrastructural requirements at Khajuraho Dance festival will add to the knowledge regarding infrastructural requirements not only for developing Khajuraho Dance festival but also for all the cultural events across the broad. Paper Type: Case Based Study KEYWORDS Infrastructure | Stakeholders | Khajuraho | Dance Festival | Event Tourism Introduction: sustained growth in the tourism sector. Destination attractions Infrastructural facilities are the essential components play a significant role in attracting tourist but for sustainable (Amenities) of Tourism and one of the primary factors in growth of tourism it is vital that supporting infrastructural the tourism product development that can propel the growth facilities are provided to meet and satisfy the expectations of a tourism destination. Lone, Rather, and Jain, (2013) of the visitors. Warneken, (2002)explained that “The opinedthat the infrastructure development holds the key to competitiveness of these facilities at a national or international *Corresponding Author (Jhilik Som et Al) • Present Volume & Issue (Cycle): Volume 12 | Issue 2 | Apr-Jun 2020 • Published Since: 2009 • International Standard Serial Number: • Research database: EBSCO https://www.ebsco.com Online ISSN: 0975-1432 | Print ISSN: 0975-153X • Review Pedagogy: Single Blind Review/ Double Blind Review/ Triple • DOI (Crossref, USA) https://doi.org/10.18311/gjeis/2020 Blind Review/ Open Review • Bibliographic database: OCLC Number (WorldCat): 988732114 • Copyright: ©2020 GJEIS and it’s heirs • Impact Factor: 2.69 (GIF, Citescore, SIF), CiteFactor: 3.57 (2019-20) • Publisher: Scholastic Seed Inc. and KARAM Society • Editor-in-Chief: Dr. Subodh Kesharwani • Place: New Delhi, India. • Frequency: Quarterly • Repository (fighare): 704442/13 GJEIS is an Open access journal which access article under the Creative Commons. This CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0) promotes access and re-use of scientific and scholarly research and publishing. Jhilik Som, Sandeep Chatterjee and Paramita Suklabaidya Case Based Study www.gjeis.com scale determines whether they become valuable assets for or Tourism and Dance Festival likely impediments to, attracting visitors to a destination”. Khajuraho is home to the popular UNESCO World The competitiveness among tourism destinations is helpful in Heritage Site (UNWHS), Khajuraho Group of Monuments, establishing the sites and attractions along with the supporting which are the largest collection of medieval Hindu and Jain infrastructural facilities in a destination.This in turn, helps to temples in India (UNESCO, 2020). It is known as Chandella’s promote tourism by attracting visitors to the destination as temple town of central India and is famous throughout the attractions are better managed and supporting infrastructures world for its exquisitely carved temples in stone. The temples in place. This research paperis part of an ongoing research on in Khajuraho are quite different from any other temples cultural events in India with special reference to Khajuraho in India. The artistic temples of Khajuraho are a brilliant Dance Festival in Khajuraho, Madhya Pradesh. The paper example of medieval Indian architecture and as a result, attempts to present an analysis of the perception of the Khajuraho is a popular and well visited tourist destination stakeholders on tourism infrastructure facilities offered/ in India (Smith, 2011). These temples, featured with erotic available at Khajuraho. This study isdesignedtoestablish sculptures, have made a name for the town, as these temples the basis for further research on cultural events and tourism at Khajuraho are more about the sculptures and architectures management during theKhajuraho Dance Festivaland than about the religion, worshiping and deities. Itwas first contributing to research literature in Tourismrelated cultural mentioned in the UNESCO (United Nations Educational, event management in India. Scientific and Cultural Organization) list of the World Heritage Sites in the year 1986 and it became one of the 22 Physical and regional setting of Khajuraho world heritage sites, in India (WHC, 2020). The Vindhya Khajuraho is a small modern town located in the state mountain range, which forms the beautiful backdrop to this of Madhya Pradesh in India.It is situated on the left bank of place, makes it more fascinating to tourists (Agarwal, 1980). Khudar-Nala, a tributary of the Ken River, in Chhatarpur District of northern Madhya Pradesh(Agarwal, 1980). Tourism is one of the valuable attributes to thedeveloping Madhya Pradesh is known as the ‘Heart of Central India’. nations for economic growth which can play a pivotal rolein It is primarily because of its location in the center of the thedevelopment of the destination and nation. Tourism country but it is considered a home to a cultural heritage of is a worldwide phenomenon, having significant impact on Hinduism, Buddhism, Jainism, and Islam (Madhya Pradesh societies around the globe. Almost 7% of the total population Tourism, 2020). The ancient monuments of Madhya Pradesh of the world directly participates in tourism (Kapoor, 2011). depict a rich and civilized culture and tradition of ancient The temples at Khajuraho are popular among both the India. Among the destinationsaround the state, Khajuraho domestic as well as the international tourists, especially since is one of the foremost tourism destinations especially due to it is one of the UNWHS. The Khajuraho sculptures attract the presence of the Hindu and Jain temples which are world a lot of tourists as well as learners and knowledge seekers famous for their sculptures and facade interested in the Indian art and culture. Art lovers from all the corners of the world come to see the Khajuraho sculptures every year and the popularity of the Khajuraho sculptures has made the place one of the most popular tourist spot in India (Shaw, 2011). Thousands of visitors and tourists from all over the world flock together to experience this immortal saga of Indian art and culture engraved
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