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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
Four Crown Nationals Feature
ELDORA SPEEDWAYELDORA - FOUR SPEEDWAY CROWN - MODIFIEDNATIONALS HISTORY FEATURE WINNERS YEAR MIDGET SPRINT SILVER CROWN LATE MODEL MODIFIED WoO SPRINT ASCoC SPRINT 1981 Ken Schrader Steve Kinser Steve Kinser Joe Wallace 1982 Rich Vogler Steve Kinser Ron Shuman Dean Roper 1983 Johnny Parsons Jack Hewitt Ken Schrader Bobby Jacks 1984 rain rain rain rain 1985 Rich Vogler Larry Rice Larry Rice C.J. Rayburn 1986 Rich Vogler Rich Vogler Jack Hewitt Billy Moyer 1987 Jack Hewitt Tony Elliott Larry Rice John Lawhorn 1988 Rich Vogler Steve Butler Jack Hewitt Doug Ault 1989 Robby Flock Steve Butler Jack Hewitt Randy Boggs 1990 Stan Fox Jack Hewitt Steve Butler Donnie Moran 1991 Jeff Gordon Jack Hewitt Jack Hewitt Billy Moyer 1992 Johnny Parsons Danny Smith Steve Butler Donnie Moran 1993 Jack Hewitt Tony Elliott Ron Shuman Freddy Smith 1994 Steve Knepper Kevin Doty Jack Hewitt Freddy Smith 1995 Tony Stewart Tony Stewart Jack Hewitt Jack Boggs 1996 Tracy Hines Jimmy Sills Jack Hewitt Jack Hewitt 1997 Jay Drake Jack Hewitt Kevin Huntley Jack Hewitt 1998 Jack Hewitt Jack Hewitt Jack Hewitt Jack Hewitt 1999 Dave Darland Dave Darland Jimmy Sills Mike Brecht 2000 Kasey Kahne Tracy Hines J. J. Yeley Jim Shereck 2001 J. J. Yeley Bud Kaeding J. J. Yeley Joey Kramer 2002 Jay Drake Bud Kaeding Brian Tyler Brian Ruhlman 2003 no race due to Mopar Million 2004 Dave Darland Dickie Gaines Dave Darland Brian Ruhlman 2005 Danny Stratton Levi Jones Dave Darland Brian Ruhlman 2006 Tracy Hines Tracy Hines Matt Neely Jerry Bowersock 2007 Ricky Stenhouse Jr Robert Ballou Jerry Coons Jr Chad Ruhlman 2008 J.J. -
NASCAR Race Number 6 Leader Fin Str Car Driver Team Laps Pts Bns
NASCAR Race Number 6 Leader Fin Str Car Driver Team Laps Pts Bns Total Award Status Times Laps 1 20 48 Jimmie Johnson Lowe's Chevrolet 500 190 5 $198,736 Running 1 113 2 3 24 Jeff Gordon DuPont Chevrolet 500 175 5 $153,861 Running 3 92 3 1 11 Denny Hamlin FedEx Express Chevrolet 500 170 5 $139,125 Running 3 125 4 14 5 Kyle Busch Kellogg's/Carquest Chevrolet 500 165 5 $105,375 Running 1 10 5 8 8 Dale Earnhardt Jr. Budweiser Chevrolet 500 165 10 $141,833 Running 2 137 6 19 31 Jeff Burton Cingular Wireless Chevrolet 500 150 $119,316 Running 7 7 20 Tony Stewart The Home Depot Chevrolet 500 151 5 $124,486 Running 2 11 8 26 10 Scott Riggs Valvoline/Stanley Tools Dodge 500 142 $89,275 Running 9 2 26 Jamie McMurray IRWIN Industrial Tools Ford 500 138 $88,525 Running 10 33 17 Matt Kenseth USG Sheetrock/DeWalt Ford 500 139 5 $130,266 Running 1 1 11 21 07 Clint Bowyer Jack Daniel's Chevrolet 500 130 $84,325 Running 12 12 2 Kurt Busch Miller Lite Dodge 500 127 $114,858 Running 13 17 88 Ricky Rudd Snickers Ford 500 124 $107,383 Running 14 24 12 Ryan Newman alltel Dodge 500 121 $107,175 Running 15 27 6 David Ragan # AAA Ford 500 118 $113,250 Running 16 23 42 Juan Pablo Montoya # Texaco/Havoline Dodge 500 115 $109,850 Running 17 9 99 Carl Edwards Office Depot Ford 500 112 $82,050 Running 18 28 41 Reed Sorenson Target Dodge 500 109 $100,083 Running 19 4 21 Ken Schrader Little Debbie Snack Cakes Ford 500 106 $95,239 Running 20 11 96 Tony Raines DLP HDTV Chevrolet 500 103 $84,550 Running 21 37 14 Sterling Marlin Panasonic Plasma HDTV Chevrolet 500 100 $88,558 Running 22 42 45 Kyle Petty MarathonAmericanSpiritMotorOil Dodge 499 97 $86,258 Running 23 5 18 J.J. -
Post-Race Report
Loop Data Statistics Post-Race Report Budweiser Shootout February 10, 2007 Provided by STATS LLC and NASCAR - Friday, July 11, 2008 NASCAR Nextel Cup Series Average Running Position Sum of driver position on each lap - divided by the laps run in the race. Budweiser Shootout Daytona International Speedway February 10, 2007 Car Finish Average Rk. Number Driver Team Pos. Place 1 5 Kyle Busch Kellogg's/Carquest 7 2.971 2 20 Tony Stewart The Home Depot 1 3.029 3 2 Kurt Busch Miller Lite 3 4.371 4 8 Dale Earnhardt Jr. Budweiser 14 6.500 5 31 Jeff Burton Cingular Wireless 9 7.114 6 29 Kevin Harvick Shell/Pennzoil 5 7.414 7 48 Jimmie Johnson Lowe's 4 7.714 8 19 Elliott Sadler Dodge Dealers/UAW 16 7.771 9 01 Mark Martin U.S. Army 6 9.871 10 38 David Gilliland M&M's 2 11.186 11 9 Kasey Kahne Dodge Dealers/UAW 15 11.214 12 83 Brian Vickers Red Bull 8 12.057 13 11 Denny Hamlin FedEx Express 17 12.614 14 21 Ken Schrader U.S. Air Force 11 13.200 15 16 Greg Biffle Ameriquest 13 13.600 16 12 Ryan Newman Alltel 20 14.886 17 10 Scott Riggs Valvoline/Stanley Tools 10 14.943 18 60 Boris Said SoBe No Fear Energy Drink 12 16.129 19 24 Jeff Gordon Dupont 21 17.386 20 44 Dale Jarrett UPS 18 18.229 21 37 Bill Elliott Huddle House 19 18.800 Provided by STATS LLC and NASCAR - Friday, July 11, 2008 NASCAR Nextel Cup Series Box Score Budweiser Shootout Daytona International Speedway February 10, 2007 Green Flag Passes for the Lead: 28 Green % of # of % of % of Car Mid 7 Laps High Low Avg Pass Green Times Quality Quality Fastest Laps in Laps in Laps Laps Total Driver No. -
Richard Boswell Biography
MIKE SHIPLETT: Crew Chief, No. 41 Ford Mustang Birthdate: May 17, 1972 Birthplace: Amherst, Ohio Hometown: Amherst, Ohio Residence: Denver, North Carolina Spouse: Brooke When Stewart-Haas Racing (SHR) promoted Cole Custer from its NASCAR Xfinity Series team to its flagship NASCAR Cup Series program for 2020, crew chief Mike Shiplett earned a promotion too. Shiplett has been a crew chief for more than 300 races across the Xfinity Series and Cup Series, and it was his 2019 season with Custer that proved to be his most productive. In Shiplett’s first year at SHR, he guided Custer to a career-high seven wins and six poles, with 17 top-five and 24 top-10 finishes and a total of 922 laps led. It was a breakout year for Custer, who entered 2019 after consecutive single-win seasons in 2017 and 2018. Shiplett came to SHR from Chip Ganassi Racing, where in 2018 he earned six Xfinity Series wins, steering Kyle Larson to four victories and a win apiece for Ross Chastain and John Hunter Nemechek. It was a standout year for the veteran crew chief, but it ended up being short lived when Ganassi’s Xfinity Series team was unexpectedly shut down before 2019 even began. But as the door to Ganassi closed, another opened at SHR, whereupon Shiplett’s pairing with Custer delivered almost immediately. The duo scored the first of their seven victories in just the third race of the season at Auto Club Speedway in Fontana, California. Shiplett, now in his 12th year as a crew chief, built his racing career from the ground up. -
21St Annual ISM Connect 300
Starting Line-Up by Car Number New Hampshire Motor Speedway 21st Annual ISM Connect 300 Provided by NASCAR Statistics- Fri, September 22, 2017 @ 06:27 PM Eastern Driver Date Time Speed Track Race Record: Jeff Burton 07/13/97 02:42:35 117.134 Car Pos Driver Hometown Team Owner 1 11 Jamie McMurray (P) Joplin, MO Cessna Chevrolet Chip Ganassi Racing 2 13 Brad Keselowski (P) RocH Hills, MI Miller Lite Ford Team Penske 3 17 Austin Dillon (P) Welcome, NC Chevrolet Accessories Chevrolet Richard Childress Racing 4 6 Kevin Harvick (P) Bakersfield, CA Mobil 1 Ford Stewart-Haas Racing 5 9 Kasey Kahne (P) Enumclaw, WA Road to Race Day Chevrolet Hendrick Motorsports 6 23 Trevor Bayne Knoxville, TN AdvoCare Ford Roush Fenway Racing 10 27 Danica Patrick Roscoe, IL Code 3 Associates Ford Stewart-Haas Racing 11 3 Denny Hamlin (P) Chesterfield, VA FedEx Ground Toyota Joe Gibbs Racing 13 30 Ty Dillon # Welcome, NC GEICO Chevrolet Germain Racing 14 16 Clint Bowyer Emporia, KS Haas Automation Ford Stewart-Haas Racing 15 35 Reed Sorenson Pchtree Cty, GA Ol' Hick Cooking Pellets Chevrolet Premium Motorsports 17 24 Ricky Stenhouse Jr. Olive Branch, MS Fifth Third Bank Ford Roush Fenway Racing 18 1 Kyle(P) Busch (P) Las Vegas, NV M&M's Caramel Toyota Joe Gibbs Racing 19 25 Daniel Suarez # Monterrey, MEX Comcast/ARRIS Toyota Joe Gibbs Racing 20 10 Matt Kenseth (P) Cambridge, WI SiriusXM Toyota Joe Gibbs Racing 21 4 Ryan Blaney (P) High Point, NC Motorcraft/Quick Lane Tire & Auto Center Ford Wood Brothers Racing 22 39 Joey Logano Middletown, CT Shell Pennzoil Ford -
Dale Earnhardt Jr. and Jimmie Johnson Team up with Valvoline™ for Reinvention Project
February 10, 2014 Dale Earnhardt Jr. and Jimmie Johnson team up with Valvoline™ for Reinvention Project Hendrick Motorsports challenges fans to re-create drivers' reinvented American classic trucks for a chance to win a truck of their own Lexington, Ky. (February 10, 2014) - Valvoline™ and Hendrick Motorsports today announced a first-of-its-kind consumer challenge called the Reinvention Project. Valvoline is working with NASCAR Sprint Cup Series drivers Jimmie Johnson and Dale Earnhardt Jr. to secretly reinvent two classic Chevy trucks and will be keeping them under wraps to give fans a chance to get in on the action. Starting today, car enthusiasts everywhere can put their know-how to the test in an attempt to guess the various features of Earnhardt Jr.'s and Johnson's creations. A virtual garage hosted at www.ReinventionProject.com invites consumers to select the parts that the drivers hand-picked for their high-performance trucks, from Chevrolet Performance* engines, to American Eagle* wheels and Goodyear* tires. Clues and updates will be released via Valvoline's social media channels - with the hashtags #TeamJimmie or #TeamDaleJr - to help participants revisit and fine-tune their online truck builds along the way. "The opportunity to work with Valvoline on the Reinvention Project is one I couldn't pass up," said Johnson, driver of the No. 48 Chevrolet SS. "Having the flexibility to rebuild and reinvent nearly every part of my shop truck from the ground up is such a cool experience." "Working alongside Valvoline and Hendrick Motorsports, the automotive know-how is incredible," said Earnhardt Jr., driver of the No. -
NASCAR Sprint Cup Series Race Number 31
NASCAR Sprint Cup Series Race Number 31 Unofficial Race Results for the 54Th Annual Bank Of America 500 - Saturday, October 12, 2013 Charlotte Motor Speedway - Concord, NC - 1.5 Mile Paved Total Race Length - 334 Laps - 501 Miles - Purse: $5,288,551 Leader Driver Fin Str Car Driver Team Laps Pts Bns Rating Winnings Status Tms Laps 1 23 2 Brad Keselowski Miller Lite Ford 334 47 4 103.9 $319,441 Running 2 11 2 5 5 Kasey Kahne Quaker State Chevrolet 334 44 2 138.3 $227,310 Running 7 138 3 20 20 Matt Kenseth Dollar General Toyota 334 42 1 107.4 $194,226 Running 1 1 4 4 48 Jimmie Johnson Lowe's Dover White Chevrolet 334 41 1 129.6 $185,221 Running 3 130 5 9 18 Kyle Busch M&M's Toyota 334 40 1 111.2 $166,068 Running 4 4 6 2 29 Kevin Harvick Jimmy John's Chevrolet 334 38 97.1 $157,346 Running 7 1 24 Jeff Gordon Axalta Chevrolet 334 38 1 117.0 $171,571 Running 1 26 8 7 39 Ryan Newman Quicken Loans Chevrolet 334 37 1 106.6 $129,343 Running 2 2 9 18 11 Denny Hamlin FedEx Ground Toyota 334 35 94.3 $107,160 Running 10 15 99 Carl Edwards Fastenal Ford 334 35 1 95.3 $126,310 Running 1 1 11 14 15 Clint Bowyer Rbrry5hrEnrgybnftngLvngByndBrstCncr Toyota 334 34 1 89.1 $127,493 Running 1 1 12 8 42 Juan Pablo Montoya Target Chevrolet 334 32 88.1 $114,949 Running 13 16 17 Ricky Stenhouse Jr. -
Kasey Kahne Chevy American Revolution 400 – Richmond International Raceway May 13, 2005
Bud Pole Winner: Kasey Kahne Chevy American Revolution 400 – Richmond International Raceway May 13, 2005 • Kasey Kahne won the NASCAR NEXTEL Cup Series Bud Pole for the Chevy American Revolution 400, lapping Richmond International Raceway in 20.775 seconds at 129.964 mph. Brian Vickers holds the track-qualifying record of 20.772 seconds, 129.983 mph, set May 14, 2004. • This is Kahne’s sixth career Bud Pole in 47 NASCAR NEXTEL Cup Series races. His most recent Bud Pole was last week at Darlington. • This is Kahne’s first top-10 start in three NASCAR NEXTEL Cup Series race at Richmond International Raceway. • Kahne, who also won the Busch Pole for the NASCAR Busch Series race later tonight, became the first driver to sweep weekend poles at Richmond. The last driver to sweep both poles in a weekend was Mark Martin at Rockingham in October 1999. • There has been a different Bud Pole winner in each of the past 11 races at Richmond International Raceway. • Ryan Newman posted the second-quickest qualifying lap of 20.801 seconds, 129.801 mph – and will join Kahne on the front row for the Chevy American Revolution 400. Newman has started from a top-10 starting position in each race this season, the only driver to do so. He has also started from the top-10 in six of his seven races at Richmond, including four times from the front row. • This is the fifth Bud Pole for Dodge in 2005. Chevrolet has four Bud Poles and Ford has two. • Tony Stewart (third) posted his sixth top-10 start in 13 races at Richmond, but his first since May 2003. -
NASCAR Prime Time
casestudy “Avery Dennison products work well and their team is committed to quality,” says Nick Woodward, graphics manager at RCR Graphics Center. NASCAR Prime Time Richard Childress Racing has three NASCAR Nationwide Series cars, three Sprint Cup Series cars, three NASCAR Camping World Truck Series on a full schedule in 2012. With cars and sponsors for nine teams, keeping an outside graphics provider up to date with color schemes and sponsor logos proved difficult. On top of all the teams’ race cars, each has a show car that goes on tour for corporate partners and is on display at conventions, store openings, car shows and more. To meet the team’s growing graphics demands, the leadership decided to bring the printing and installation in-house in 2011 and turned to Avery Dennison for digital media and overlaminates. Graphics Partner Nick Woodward is the graphics manager at the RCR Graphics Center. He and Kenneth Ward, the creative manager, are responsible for keeping all the cars in the right colors and with the right sponsor logos. The duo use a combination of Avery Dennison products and paint to keep the cars decked out. www.averygraphics.com casestudy The team’s products of choice are Avery Dennison MPI 1005 Supercast Easy Apply RS and DOL 1360 gloss overlaminate for the graphics that are used on the cars, car haulers, pit and toolboxes, pitwall banners, helmets, showcars and their trailers, wall murals and graphics and other miscellaneous equipment and jobs. Avery Dennison developed a custom color match for the Menards yellow with the new Supreme Wrapping Film. -
OFFICIAL RACE REPORT No
NASCAR SPRINT CUP SERIES OFFICIAL RACE REPORT No. 7 17TH ANNUAL NRA 500 TEXAS MOTOR SPEEDWAY Fort Worth, TX - April 13, 2013 1.5-mile Paved Tri-oval 334 Laps - 501 Miles Purse: $7,196,789 TIME OF RACE: 3 hours, 27 minutes, 40 seconds AVERAGE SPEED: 144.751 mph MARGIN OF VICTORY: 0.508 second(s) Fin Str Car Bns Driver Lead Pos Pos No Driver Team Laps Pts Pts Rating Winnings Status Tms Laps 1 1 18 Kyle Busch Interstate Batteries Toyota 334 48 5 144.1 $550,858 Running 8 171 2 5 56 Martin Truex Jr NAPA Auto Parts Toyota 334 43 1 132.8 346,555 Running 5 142 3 9 99 Carl Edwards Fastenal Ford 334 41 95.6 268,605 Running 4 35 16 Greg Biffle 3M Ford 334 40 91.6 214,855 Running 5 18 22 Joey Logano Shell Pennzoil Ford 334 40 1 84.9 209,913 Running 1 1 6 7 48 Jimmie Johnson Lowe's Dover White Chevrolet 334 38 109.0 203,341 Running 7 3 43 Aric Almirola Eckrich Ford 334 37 101.4 182,841 Running 8 15 11 Brian Vickers (i) FedEx Office / March of Dimes Toyota 334 0 93.9 153,305 Running 9 16 2 Brad Keselowski Miller Lite Ford 334 35 79.4 183,746 Running 10 31 39 Ryan Newman Quicken Loans Chevrolet 334 35 1 80.9 167,288 Running 1 3 11 14 5 Kasey Kahne Time Warner Cable Chevrolet 334 33 92.7 144,395 Running 12 20 20 Matt Kenseth Dollar General Toyota 334 32 105.6 165,006 Running 13 29 29 Kevin Harvick Rheem Chevrolet 334 31 85.4 170,701 Running 14 23 55 Mark Martin Aaron's Dream Machine Toyota 334 30 75.0 134,315 Running 15 26 15 Clint Bowyer Gander Mountain Toyota 334 29 84.9 164,648 Running 16 11 1 Jamie McMurray Bell Helicopter Chevrolet 334 28 88.9 149,455 -
Towns County Sports
Page 2B THETHE TOWNS TOWNS COUNTY COUNTY HERALD HERALD March March 4, 2020 4, 2020 Towns County Sports Towns County’s Leader In Sports ooolgofk[gmflq`]jYd\f]lÛÝÛ<¤eYadÛl[`]jYd\³oaf\klj]Yef]l Indians Baseball wins big at NASCAR 2020 By Gerald Hodges/the Racing Reporter Riverside, performs well in Savannah Bowman Gets Second Cup Win FONTANA, CA - Alex Bowman picked up his second ca- reer NASCAR Cup Series victory this past Sunday, as he outraced the Busch Brothers. Bowman led five times for 110 laps of the 200 lap race. He was near the front for most of the race. He relinquished the lead briefly when he made his last pit stop un- der green, but regained it on lap 170 and finished the race by nearly 9-seconds ahead of Kyle Busch. Bowman, the 26-year-old Arizonan, grew up racing almost weekly in nearby Pomona. “I grew up racing just 20 minutes from here, so this is really a special day,” said Bowman. “We’ve been so good to start this season. We didn’t win the other races, but but we’ve had a nearly perfect team. We’ve got to go win a bunch more, but man, it feels good to have Bowman Gets Second Cup Win one this early.” Hamlin-94, 8. DiBenedetto-87, 9. Racing and a few of NASCAR’s Kyle Busch moved into sec- Larson-86, 10. Almirola-82. other teams are doing well, Hen- ond-place after Ryan Blaney had to HARRISON BURTON GETS drick Motorsports has fallen on lean pit with three laps to go.