PLAYING AN IMPORTANT ROLE IN A CRITICAL INDUSTRY SIG plc Annual Report and Accounts for the year ended 31 December 2019 Stock code: SHI
ANNUAL REPORT AND ACCOUNTS for the year ended 31 December 2019 OVERVIEW C SIG plc in thecommunitieswhichweoperate. sustainable livingandworkingenvironments Our purposeistoenablesafeand roofing merchantacrossEurope. insulation andinteriorproductsa SIG isaleadingspecialistdistributorof Welcome 2019 operationaloverview 2019 financialoverview ■■ ■■ ■■ ■■ customers, suppliersanditsfront-line colleagues Board believesdisconnected thebusinessfromits execution oftransformationinitiatives whichthe market sharelossesinUKandGermanyduetopoor Underlying revenuedeclineof9.0%,impactedby discipline models, reductioninfootprintandcontinuedcost reflecting theadoptionoffunctionaloperating Operating costs,preIFRS16,lowerby£6.0m(1.2%), post IFRS16basis key financialinformationfor2019onbothapreand comparisons with2018,theGrouphaspresented financial information.Inordertoallowclearer materially changedsomeoftheGroup’sreported has hadnoeconomicimpactontheGroupbut Implementation ofIFRS16from1January2019 Underlying grossmarginup60bps for the year ended 31 December 2019 31 December ended year the for Accounts and Report Annual
■■ ■■ ■■ ■■ ■■ increased functionalisation development ofnewtechnologies, e-commerceand Good operatingprogressmade throughthefurther revenues up1.4% continued steadyperformance,withlike-for-like The Group’sotheroperatingcompaniesrecorded £189.4m) andcovenantleverageof2.1x Net debt,preIFRS16,atyearendof£162.8m(2018: of impairments reflecting £128.3mofOtheritems,including£90.9m of £112.7m(2018:profitbeforetax£10.3m), Statutory lossbeforetaxfromcontinuingoperations before tax,postIFRS16,of£15.6m(2018:£52.2m) consistent withpreviousguidance.Underlyingprofit held forsale),preIFRS16,of£41.9m(2018:£74.5m), Underlying profitbeforetax(includingbusinesses OVERVIEW 01 04 06 08 10 12 14 16 18 20 28 44 50 52 53 55 57 58 64 68 70 82 85 87 88 91 96 IFC 111 133 136 137 138 139 140 141 154 156 217 227 229 230 231 232 236 242 244 101
Stock code: SHI Stock code:
www.sigplc.com
Board Leadership and Company Purpose Principles People Our culture Environment, health and safety Division of Responsibilities Composition, Succession and Evaluation Board Evaluation Audit, Risk and Internal Control Directors’ Report Disclosures Governance Chairman’s Introduction Directors’ Responsibilities Statement Financials Consolidated Income Statement Consolidated Statement of Comprehensive Income Consolidated Balance Sheet Consolidated Statement of Changes in Equity Consolidated Cash Flow Statement Statement of Significant Accounting Policies Critical accounting judgements and key sources of estimation uncertainty Notes to the Financial Statements Independent Auditor’s Report Five-Year Summary Company Statement of Comprehensive Income Company Balance Sheet Company Statement of Changes in Equity Company Statement of Significant Accounting Policies Notes to the Company Financial Statements Group Companies Company information Overview Welcome Strategic Report Chairman’s statement SIG at a glance Our business and markets Our business model Our case studies Our history Strategy 2020 Our KPIs Business review Financial review Principal risks and uncertainties Sustainability framework Non-financial information statement Sustainability: Board of Directors Corporate Governance Report Nominations Committee Report Audit Committee Report Directors’ Remuneration Report Contents w
(2018: 13.1) 13.4 Accident post IFRS 16 £455.4m (2018: £189.4m) incident rate Net debt, (2018: £189.4m) Net debt, pre IFRS 16 £162.8m (2018: £74.5m) before tax Underlying profit before tax sale)* (including businesses held for £41.9m (2018: £10.3m profit) Statutory (loss)/profit £(112.7)m (2018: £2,290.4m) £2,084.7m Underlying £2,160.6m(2018: £2,431.8m) revenue Statutory revenue *Underlying profit before tax stated before IFRS 16 adjustments, including profit before tax for the Air Handling division and Building Solutions (National) Limited and excluding impairment and other non-underlying profits and losses. STRATEGIC REPORT STRATEGIC REPORT STRATEGIC REPORT
Chairman’s statement 04
SIG at a glance 06
Our business and markets 08
Our business model 10
Case studies 12
Our history 14
Strategy 2020 16
Our KPIs 18
Business review 20
Financial review 28
Principal risks and uncertainties 44
Sustainability framework 50
Non-financial information statement 52
Sustainability: Principles 53 People 55 Our culture 57 Environment, health and safety 58 04 BUSINESSSTRATEGIC OVERVIEW REPORT “ SIG plc engaged andmotivatedemployees.” customer service,partnershipwithsuppliersandhighly to returnSIGprofitablegrowthbasedonhigh-quality put theGrouponafirmfinancialfootingwithstrategy I amconfidentthattherightactionsarebeingtakento basis andistakingappropriateaction. updated onthesituationanongoing additional meetingstoensurethat itis management andtheBoardisholding Regular updatesarebeingprovided by outbreak andtheimpactonGroup. The BoardismonitoringtheCOVID-19 COVID-19 to returnSIGprofitablegrowth. industry. Theobjectiveofthe new strategyis markets; itplaysanimportantroleinthe SIG retainsitsstrongpositionsincore employees. and suppliersengagementwith re-established relationshipswithcustomers scale intelligence.Thestrategywilldrive proximity-led, high-qualityserviceand on SIG’skeydifferentiatorsofexpertise, A newstrategyhasbeendevelopedbased highly engagedteams. excellence incustomerserviceandcreating through strongcustomerrelationships, operational performanceimprovements leadership bringsskillsindrivingrapid of experience.TheBoardbelievesthisnew Croft asinterimCFO,whobringsawealth growth. WealsoappointedKathKearney- track recordofreturningbusinessesto who iswidelyexperiencedwithastrong and werecruitedSteveFrancis,asCEO, Officer (CFO)resignedon24February2020 (CEO) andNickMaddock,ChiefFinancial Meinie Oldersma,ChiefExecutiveOfficer the newyear. and adownwardtrendinsalescominginto against marketexpectationsattheyearend culminated inasignificantprofitshortfall them. This,togetherwithotherfactors, in somecasestakingtheircustomerswith became disillusionedandleftthebusiness, many ofourexperiencedsalescolleagues and processes,inthesecountries without thenecessarysupportingsystems in theUKandtoalesserextentGermany, operating modelwasexecutedtooquickly were aggressivelyimplemented.Thenew service fellshortandpriceincreases as, particularlyintheUK,ourcustomer initially gradualdeclineinsalesaccelerate an encouragingstarttotheyear,wesaw disappointing yearforyourcompany.After I amsorrytoreportthat2019hasbeena Dear Shareholder, Chairman’s statement Andrew Allner, for the year ended 31 December 2019 31 December ended year the for Accounts and Report Annual
Chairman and financialimpact. business willhelpmitigatetheoperational and operationsfunctionsatalllevelsinthe finance, treasury,humanresources,sales actions ledbytheBoard,takenacross but theGroupbelievesthatdecisive The impactofCOVID-19isstillunfolding projects. customers, particularlyinrespectofcritical where practicableinordertoserviceits same time,theCompanyisremainingopen every jurisdictioninwhichitoperates.Atthe has keptthepositionunderregularreviewin spread andimpactofCOVID-19.TheGroup authorities initsmarketstocurtailthe instructions issuedbygovernment the Groupfollowsalllocalandnational the outbreak.TheBoardisensuringthat has remainedourprimaryconcernduring of colleagues,customersandsuppliers The needtopreservethehealthandsafety will embarkona market sharerecoveryplan. leadership. Overthenextfewmonths they the businesseswillcreateaunified divisional both UKDistributionandExteriors and A renewedplanisbeingintroduced across energise thebusiness. new managementteamre-focus andre- momentum overthecomingmonthsas the newstrategytodate,anditwillgain moved swiftlytobothdefineandexecute Following thesechanges,theGrouphas the UKdistributionbusiness. recapturing lostmarketshare,particularlyin leadership, focusedonprofitablegrowthand it wasappropriatetoappointnewsenior stated above,theBoarddeterminedthat performance towardstheendof2019,as In the context of the deterioration in financial morale andtoplineperformance. worsening customerservice,employee geographies, particularlyinrespectof underlying damagetotheGroupincertain was ashort-termgainandmaskedthe However, theresultinggrowthinprofitability inventory levelsandrestoringprofitability. increasing operationalefficiency,lowering in eachoperatingcompany,andthereby to morecentralisedfunctionalstructures operating model;re-aligningtheGroup strategy drovetheimplementationofanew SIG Germany.Thecostanddebtreduction predominantly intheUKbusinessesand embarking onatransformationplan, Over thelastfewyears,SIGhasbeen Review ofstrategy The newstrategyisoutlinedonpage16. for growth. strong marketpositions,thereforeareready management teamsinplaceandmaintain functional-led approachandhavestable European businessesarecompletingthe growth targetsareachieved.Therestofthe with attentiontoenhancedproductivityas SIG Germanywillintroduceasales-ledplan, led, customer-centricapproach. segments, enabledbyasalesand proximity its capacitytogrowindifferentmarket strategy willallowthebusinessto leverage shareholder valueandtheforward-facing The Boardisfullycommittedtodelivering and solutionsinEurope. specialised providerofairhandlingprojects Handling division,adistribution-led During January2020,wesoldtheAir 3.75p) pershare. the totaldividendforyearis1.25p(2018: was paidinNovember2019andtherefore An interimdividendof1.25p(2018:1.25p) decision nottodeclareafullyeardividend. surrounding COVID-19,theBoardtook liquidity position,andgiventhechallenges Accordingly, inordertopreservetheGroup’s made thesituationmoreacute. with itsbankers.TheimpactofCOVID-19has Group wouldneedtorenegotiatecovenants underlying netdebtwastoohighandthe even beforeCOVID-19,thatthelevelof from theAirHandlingdisposal,itwasclear, and notwithstandingthereceiptofproceeds declining salestrendson2020profitability, 2019 andtheconsequentimpactfrom Following thedecreaseinprofitability 6.3p). earnings pershareof6.4pto-0.1p(2018: the Groupsawadeclineinunderlying the previousyear(2018:£74.5m).Assuch, held forsaleof£41.9m,down44%from excluding IFRS16andincludingbusinesses results for2019showanunderlyingprofit, at (7.6%),reflectinglossofmarketshare.The The 2019like-for-likesaleswerecalculated Delivering shareholdervalue The 2018 Board evaluation was externally
Financing People and culture REPORT STRATEGIC facilitated by Condign Board Consulting. This I am pleased to unveil our proposed equity The Group would like to thank all employees year the evaluation has been led by our new raise of approximately £150m where we look of SIG for their continued commitment and Company Secretary. Details of the evaluation resilience in what has been a particularly forward to working with Clayton, Dubilier and its outcome are covered on page 87. & Rice LLC (“CD&R”) who have agreed to challenging year, both due to external invest up to £85m in the Company as part This year has seen changes to the Board market conditions and the rapid pace of of the equity raise. The Board continues to with the retirement of Janet Ashdown and transformational change. Their efforts over have constructive discussions with its banks Cyrille Ragoucy, and Andrea Abt retired the year, and latterly in supporting the and private placement noteholders with a in February 2020. During the year, the business during the COVID-19 pandemic view to resetting covenants and agreeing Board was further strengthened with the have been commendable and have other amendments to its financing facilities. appointment of two new Directors, Kate ensured we are prepared for the further Further details will be provided in due Allum and Gillian Kent in July 2019. They development of the Group in 2020. each bring a range of skills and experience course. In 2019, a Board workforce engagement which add value to our Board and will benefit programme was developed, designed to PwC report the Company as it moves forward with its long-term vision and strategy. provide a direct communication channel Following the Company’s full year Trading between the Board and employees. To Update published on 9 January 2020, In order to bring more industry experience further strengthen engagement with PwC were commissioned to undertake an on to the Board, Simon King has been colleagues, the Board also appointed Kate independent review in light of the disparity appointed as a Non-Executive Director Allum as the designated Non-Executive between the forecast level of underlying with effect from 1 July 2020. Simon brings Director for workforce engagement with profit before tax for the financial year 2019 extensive, hands-on experience from a effect from 1 January 2020. In addition, in set out in the January Trading Update and career spanning over 35 years, most recently early 2020 a new culture programme was market consensus of forecast profit prior to serving on the Travis Perkins Executive Board launched to the business to develop a that announcement. and holding the position of Chief Operating culture aligned to shared behaviours and The evidence as presented in the PwC Officer for Wickes. Simon’s appointment is encourage openness and transparency. Report indicates a number of issues with the invaluable in our efforts to build on SIG’s Whilst the impact of COVID-19 temporarily 2019 forecasting process, with a principal leading market positions and return the hindered the progression of these shortcoming being in the reporting to the business back to profitable growth. programmes, they remain a priority when we Board of information received by Group As noted, Meinie Oldersma and Nick resume normal business. from the operating companies. As a result, Maddock resigned from the Board on 24 the Board was unsighted as to the overall February 2020 and Steve Francis, CEO, In Outlook picture. The PwC report makes clear that addition, Ian Ashton has been appointed as The recent months have been the issues identified were not adequately permanent Group CFO with effect from 1 unprecedented with the departure of the communicated to the Board in the reports July 2020. Ian is a highly experienced senior previous CEO and CFO and the uncertainty presented to it by the CFO. executive with a strong track record of of COVID-19 and it is evident that the key objective for the Group in 2020 is to The Board takes the findings of the PwC driving change and is an extremely valuable establish a firm financial footing and deliver report very seriously. Since SIG’s receipt of addition to the team as we pursue our a return to profitable growth as quickly as the PwC report, in order to strengthen the new strategy for growth. Ian replaces Kath possible and to focus on re-launching SIG as Group’s financial forecasting and internal Kearney-Croft, who assumed the role of a stronger business, building on our market reporting, and Board has appointed KPMG Interim CFO on 25 February 2020. leading positions. to assist the Audit Committee in ensuring In October 2019, following the retirement appropriate improvements are implemented of Richard Monro, we welcomed a new Whilst there are a number of actions being to the Company’s forecasting systems, Company Secretary, Kulbinder Dosanjh, who taken by management to address financial procedures and controls. Further detail can is bringing new ideas and energy to improve and operational performance, the Group be found on page 108. some of our existing governance processes. expects to report continuing like-for-like sales declines in the first half of 2020 as the Governance and Board We continue to meet the disclosure immediate outlook for trading conditions in I believe that good governance comes requirements and adopt best practices in many of our key markets and the impact of from a strong and effective Board which corporate governance, which are set out COVID-19 remains uncertain. provides real leadership to the Group and on pages 70 to 95 of the Corporate Whilst much work needs to be done, I is fully engaged with all its workforce and Governance report. remain confident that SIG will return to other stakeholders. As an essential part of growth and I am committed to leading the this commitment, the Group supports high Health and safety Board and working on your behalf to ensure standards in corporate governance. We continue to drive action against our Zero Harm Policy with increased management delivery of the Group’s strategy and restore Looking back at 2019 it is not easy to say, attention, however, the overall health and value for shareholders. with hindsight, that your Board has been safety performance of the Group, as seen Andrew Allner highly effective. The issues resulting in the through the Accident and Incident Rate, did Chairman decline in performance were discussed at not improve year-on-year. the Board and assurances received from 29 May 2020 the Executive Directors. The decline in sales We remain committed to delivering the became an increasing and urgent concern highest levels of health and safety in SIG, as the year progressed and action was taken which we intend to improve upon in 2020 promptly once the full extent of the profit through a focus on eliminating the causes shortfall became apparent. However, your of the most serious accidents and increased Board is aware that, with hindsight, action expectations for managers on health and could have been taken sooner. safety leadership.
www.sigplc.com Stock code: SHI 05 SIG at a glance
SIG is a leading supplier of specialist building products to trade customers across Europe, with strong positions in its core markets. SIG is well-qualified and trusted to protect and develop the brands and products of our key suppliers with our local approach, efficient branches and high quality people. We play an important role in connecting the construction industry, ensuring that our customers receive STRATEGIC REPORT the right product, in the right place, at the right time. Our main countries of operation are the UK, France and Germany.
Specialist distribution A market leading supplier of insulation and interiors solutions to the construction industry. £1,454.3m (2018: £1,623.8m) Underlying Group revenue £2,085m (2018: £2,290m) Roofing merchant A specialist merchant of roofing materials to small to medium sized construction businesses. £630.4m (2018: £666.6m)
Our purpose Our purpose is to enable safe and sustainable living and working environments in the communities in which we operate. Our vision Our vision is to be Europe’s leading supplier of specialist solutions to the construction industry. Our culture Our culture is underpinned by our bold, flexible and agile approach and we work together to do the right thing to make a positive difference.
06 SIG plc Annual Report and Accounts for the year ended 31 December 2019 STRATEGIC REPORT STRATEGIC Key differentiators c6,452* 425 83% 6 of SIG employees trading sites revenue from operating UK, France locations and Germany
Proximity Our network holds local and long-standing relationships across a fragmented market of existing and potential customers, small and large.
Expertise Knowledgeable staff and deep working relationships with market-leading suppliers give SIG the ability to provide technical advice and support specification across a wide range of products.
Service Our model provides high levels of availability and co-ordination of complex deliveries that are seen as critical by customers along with flexible credit management.
Scale Our scale can provide deep intelligence into the developing needs of the sector and provides an excellent platform for new specialisms and technologies.
*Headcount as at 31 December 2019 (excluding Air Handling).
www.sigplc.com Stock code: SHI 07 Our business and markets
SIG is a leading supplier of specialist building materials products and solutions to trade customers across Europe, with our main countries of operation being the UK, France and Germany. Our response to market conditions varies across geography and sector, but in particular the growth within the construction industry, linked to economic growth, is an important driver. STRATEGIC REPORT Specialist distribution
Specialist supplier of insulation and interior products and solutions to the construction industry. 200 Revenue 70% Underlying by market trading Group revenue UK sites Insulation and interiors
www.siginsulation.co.uk New residential New non-residential Benelux RMI residential www.siginteriors.co.uk Insulation and interiors RMI non-residential Industrial www.sigbenelux.com
Poland Ireland Insulation and Insulation and interiors, interiors construction accessories www.sig.pl
www.sig.ie
France Technical and structural insulation Germany Technical insulation and interiors www.litt.fr
www.wego-vti.de
Market drivers ■■ Level of construction activity - new build and Repair Maintenance and Improvement (RMI) ■■ Availability of skilled construction labour and labour impact of immigration status ■■ Higher energy efficiency standards ■■ Environmental legislation, including NOx and PFAS in Benelux ■■ Levels of expected fit out standards ■■ Credit levels available to customers Trends and opportunities ■■ Returning levels of confidence in the sector which is releasing investment in major projects ■■ Suppliers are investing in increased capacity over the next three years ■■ Changes in legislation for materials suitable for use in older buildings ■■ Increasing focus on RMI investment to meet fire regulations
08 SIG plc Annual Report and Accounts for the year ended 31 December 2019 STRATEGIC REPORT STRATEGIC
Roofing merchant
Specialist merchant of roofing material and exterior products to small and medium sized construction businesses. 225 30% Revenue Underlying trading by market Group sites* revenue
New residential New non-residential UK RMI residential Specialist roofing RMI non-residential Industrial www.sigroofing.co.uk
France Specialist roofing
www.lariviere.fr
Market drivers ■■ Regulatory changes ■■ Level of construction activity (new build and RMI) ■■ Availability of skilled construction labour market ■■ Supply chain availability Trends and opportunities ■■ Stability following UK General Election with improved customer confidence ■■ Backlog of new housing required ■■ Investment in public sector refurbishment and new build schemes ■■ Potential for consolidation within the merchanting sector ■■ Introduction of omni-channel approach
*includes 7 branches relating to the Building Solutions business
www.sigplc.com Stock code: SHI 09 Our business model
SIG plays an important role in the construction industry supply chain, ensuring that our customers receive the right product, in the right place, at the right time. We have c6,452* employees and operate across the UK, Ireland and mainland Europe. STRATEGIC REPORT Key resources What we do
People Strong, sustainable and capable teams with Warehouse specialist knowledge Management System Full inventory control with Suppliers Specialist building material real-time barcode scanning manufacturers and See our Case study on page 13 suppliers Customers Developers, contractors and Suppliers sub-contractors
Technology Investment in technology and digital channels to support growth
Network Distribution centres, branches and fleet vehicles Warehouses We receive products from specialist suppliers and store in our warehouses
Suppliers
Inventory Management System Instant visibility of stock availability
See our Case study on page 12
*Headcount as at 31 December 2019 (excluding Air Handling).
10 SIG plc Annual Report and Accounts for the year ended 31 December 2019 Our operating model is focused on driving an omni-channel customer and sales-led REPORT STRATEGIC organisation built around strong, local relationships and supported by our network of specialists and well-invested national supply chains, utilising digitisation wherever possible.
Value creation
■■ Lorem ipsum dolorFor oursit et, customersconsectetur adipiscing elit. RightIn at lorem products, eu mauri in the Transport right place, at the Management System right time System driven scheduling For our employees and routing Encourage talent, reward collaboration and provide See our Case study on page 12 training
Distribution For our suppliers We deliver specialist products Partnering with our supply to our trade customers chain to deliver value-add solutions and expertise
For our shareholders Creating long term sustainable growth and profitability
For our environment Minimise impact of climate change, carbon footprint, supporting our communities Customers
Branches Our branch network provides close proximity and availability E-commerce for our customer base Industry leading e-commerce platforms
See our Case study on page 13
Enablers for best-in-class customer service
www.sigplc.com Stock code: SHI 11 Case studies
Effective partnerships Modernised operating model
Introducing vehicle Managing inventory STRATEGIC REPORT routing software and working capital Throughout the second half of 2019 we rolled out In 2019 UK Distribution implemented an inventory Descartes On Demand, our brand new vehicle routing management function to manage stock availability and and scheduling software across UK Exteriors and UK working capital levels, one of the key aims set out in the Distribution. The system is fully integrated with our ERP transformation programme. and our state of the art handheld devices. This provides With few existing systems in place, the team launched a an end-to-end solution that is demonstrating best-in-class project to implement an Inventory Management System. customer service. In the space of only three months SAP IBP was put in place in The software has created a more efficient planning the UK as an initial implementation that delivered the ability function and improved asset utilisation. Significantly to plan stock levels and place orders with suppliers. better management and KPI reporting will facilitate further Further work is now ongoing to fully integrate this new efficiencies. The back office benefits such as device enabled system into the ERP and to allow far greater forecasting vehicle safety checks, branch visibility and automated capability and inventory optimisation, which is on track to be invoicing have reduced overheads and accelerated the completed by the end of the year. order to payment process. Electronic proof of delivery and real time delivery tracking is delivering a step change in our For this extremely rapid change in the business, the service offering and customer experience. team were proud to receive a silver award in the Fast Implementation category at the annual SAP awards in 2019. More specifically, customers benefit from a simplified order to delivery process with full visibility at every stage. Flexibility to manage exceptions on site with electronic proof of delivery emailed immediately on receipt of goods is expected to significantly reduce the customer administration. We will shortly be introducing real time delivery notifications via smartphone technology, providing customers with certainty of the delivery window and enabling effective management of contracts.
12 SIG plc Annual Report and Accounts for the year ended 31 December 2019 STRATEGIC REPORT STRATEGIC A leading market position Modernised operating model
Launching an Delivering inventory e-commerce platform control SIG Poland launched an e-commerce platform in 2019, In June 2019, we installed a new Warehouse Management where customers can purchase goods online direct System (WMS) into our National Distribution Centre in through the SIG website. During 2019, there has been an Dublin. The WMS is a bolt on to our existing ERP system. average of 70,000 monthly visits to the website. By implementing WMS, the operation moved away from This has been an important step in the digitalisation of paper-based processes and utilised barcode scanning the sales processes. Introducing an internet platform has via RDTs to provide full inventory control with real-time allowed customers to purchase goods through a variety technology giving the business benefits in terms of of methods. They can get seamless and consistent service inventory visibility, fulfilment and accuracy. and information regardless of their chosen channel, at the most convenient time and place for them. The WMS starts with a simple goods in process, whereby incoming pallets are given a tracking label that can be We recognise that customer needs are changing in line scanned by a hand-held device. Once the goods inwards with the pace of technology advances, and the increasing process is completed, the system instructs the operator importance of the internet in our lives has also impacted on where to put the pallet. The operator then scans the on the customers purchasing habits. By introducing warehouse location and the pallet to confirm they have put the e-commerce channel, we believe we are providing it away. This ensures every product is in the correct place. customers with significantly improved service and as a result have seen increased customer loyalty. We have also In addition to the goods receipt and put away processes, seen positive impacts on results, with an average 40% WMS provides functionality for managing all the other core increase in the basket size in Poland. processes that take place within the warehouse, such as picking, despatch, returns and stock taking. The WMS is beginning to deliver significant operational improvements, which we are converting into an improved service offering to our customers, and we expect this to progress further throughout the next year.
www.sigplc.com Stock code: SHI 13 Our history
Our history 1957 – 2008 A growing federation of local branches STRATEGIC REPORT ■■ Strong customer-centric values: proximity, expertise, service ■■ Deep partnerships with key suppliers ■■ Sales and branch-led ■■ De-centralised, multi-brand model ■■ Acquisition-driven growth ■■ New countries and product markets
2020 strategy
Disposal candidates and peripheral Clarity of core businesses Clear definition of vision and purpose and business disposals based on cost clear USPs, active leadership in our industry and USPs and debt reduction
Command and control culture Commitment culture, led from the top with a and unclear shared principles and Culture and behaviours set of clearly defined behaviours behaviours
Prioritisation between Main strategic focus on cost Growth with controls and acquisitive growth and cost reduction
Senior leadership new to SIG/ Blend of SIG and external talent acquisition industry (particularly in UK and Leadership with industry experience Germany)
Reactive profit warnings and Financial forecasting and New growth-oriented KPIs and improved room for improvement in financial financial reporting and processes as a priority controls reporting and processes
Increasing Group costs interventions, Role of central functions reducing autonomy, accountability Group activities lean and smart and speed in operating companies
Optimised less stock and logistics Sales-led focus on re-establishing customer across fewer/larger locations (UK and Customer focus and supplier partnerships Germany only)
Bias to centralisation causing service Local B2B franchise model, open to Clarity of operating model levels to fall, expertise to reduce and innovation and value-add acquisitions with salesforce demotivation omni-channel approach
14 SIG plc Annual Report and Accounts for the year ended 31 December 2019 STRATEGIC REPORT STRATEGIC
2009 – 2013 2014 – 2016 2017 – 2019 Adjusting to austerity Retail-isation Functionalisation and centralisation
■■ 2009 equity raise ■■ Continued focus on debt ■■ Ongoing divestment of non- ■■ Focus on debt reduction and cost reduction at core operations and divestment of non-core expense of growth ■■ Group strategy focused operations ■■ Ongoing divestment of non- on debt reduction and ■■ Business consolidation core operations functional ‘Target Operating Model’ ■■ Reduced layers of ■■ Retail-like focus on reducing management and c3,700 cost of materials, risking ■■ Key commercial functions reduction in employee service levels centralised without adequate headcount ■■ Branch manning levels supporting systems and tools ■■ c220 branches closed or reduced ■■ Accountability of branches merged ■■ Market share erosion begins unclear ■■ Acquisition strategy continues ■■ Loss of expertise, proximity and service in UK and Germany ■■ Price increases to offset market share losses
Returning to profitable growth
From To
Disposal candidates and peripheral Clarity of core businesses Clear definition of vision and purpose and business disposals based on cost clear USPs, active leadership in our industry and USPs and debt reduction
Command and control culture Commitment culture, led from the top with a A leading market position and unclear shared principles and Culture and behaviours set of clearly defined behaviours behaviours
Prioritisation between Main strategic focus on cost Growth with controls and acquisitive growth and cost reduction Modernised operating model Senior leadership new to SIG/ Blend of SIG and external talent acquisition industry (particularly in UK and Leadership with industry experience Germany)
Reactive profit warnings and Financial forecasting and New growth-oriented KPIs and improved room for improvement in financial financial reporting and processes as a priority Effective partnerships controls reporting and processes
Increasing Group costs interventions, Role of central functions reducing autonomy, accountability Group activities lean and smart and speed in operating companies
Optimised less stock and logistics High performing teams Sales-led focus on re-establishing customer across fewer/larger locations (UK and Customer focus and supplier partnerships Germany only)
Bias to centralisation causing service Local B2B franchise model, open to Clarity of operating model levels to fall, expertise to reduce and innovation and value-add acquisitions with salesforce demotivation omni-channel approach Responsible business
www.sigplc.com Stock code: SHI 15 Strategy 2020
Our key focus areas STRATEGIC REPORT
A leading Modernised Effective market position operating model partnerships
■■ Target operating margin ■■ Driving an omni-channel ■■ Strengthening customer of approximately 5% whilst customer and sales-led relationships through a consistent, reinvesting in business efficiency organisation built around strong, disciplined and proactive approach and innovation local relationships, supported by to sales force management and our specialists and national supply training, high-quality service and ■■ Growing our market share in our chain network expertise chosen specialist markets ■■ Facilitating local accountability ■■ Developing indispensable ■■ Seeking new market for performance supported supplier relationships through opportunities in the construction by divisional teams with deep scale, coverage and an intimate industry that complement our functional expertise knowledge of their business and strategy our markets ■■ Operating a lean and efficient ■■ Obtaining superior economies Corporate and Group function, of scale and skill through our which oversees performance, sets modernised supply chain and policy, provides guidance and continuously searching for ensures high governance standards opportunities to digitise our business
How we will How we will How we will measure success measure success measure success ■■ Increased market share and cash ■■ Branch-level cash conversation ■■ Customer, supplier and conversion ■■ Sales productivity, on time and in employee satisfaction full (OTIF) ■■ Minimised difference between operating companies and Group profit margins Link to risks Link to risks Link to risks ■■ See page 48 on how the principal ■■ See page 48 on how the principal ■■ See page 48 on how the principal risks link to the strategy. risks link to the strategy. risks link to the strategy. Link to remuneration Link to remuneration Link to remuneration ■■ Longer term plans focused on ■■ Profit measures in annual bonus ■■ Profit measures in annual bonus shareholder value creation scheme for senior management scheme for senior management and staff and staff
16 SIG plc Annual Report and Accounts for the year ended 31 December 2019 STRATEGIC REPORT STRATEGIC
High performing Responsible teams business
■■ Demonstrating passionate ■■ Driving health and safety leadership throughout our standards with determination, business energy and passion to achieve Zero Harm ■■ Developing talent in the business and for the future ■■ Acting responsibly in our impact on our communities and the ■■ Nurturing strong, sustainable and environment capable teams ■■ Fostering a community of diversity ■■ Develop our culture to enable and inclusion, where everyone is bold, flexible and agile working, to valued make a positive difference
How we will How we will measure success measure success ■■ Tenure and expertise ■■ Zero accident incident rate ■■ Commitment behaviours ■■ Employee engagement index
Link to risks Link to risks ■■ See page 48 on how the principal ■■ See page 48 on how the principal risks link to the strategy. risks link to the strategy. Link to remuneration Link to remuneration ■■ Longer term plans focused on ■■ Safety gateway measure in shareholder value creation annual bonus scheme for senior management and staff
www.sigplc.com Stock code: SHI 17 Our KPIs In 2020 we will be adopting a new set of KPIs however in this report we continue to illustrate the previous, more financial KPIs. The KPIs are calculated based on underlying, continuing operations.
Like-for-like sales Return on sales Operating costs as a % of Working capital as a % of (%) (%) revenue revenue STRATEGIC REPORT
Definition and importance Definition and importance Definition and importance Definition and importance The growth/(decline) in sales per day The ratio of underlying operating profit The ratio of underlying operating The ratio of underlying working (in constant currency) excluding any (excluding property profits) pre IFRS costs (excluding property profits) to capital to underlying revenue. current and prior year acquisitions 16, divided by underlying revenue. underlying revenue. and disposals. Sales are not adjusted This ratio is used to understand how for branch openings and closures. Return on sales provides the key This ratio enables the business to effectively the Group is using the measure of the profit the Group can track the delivery of its strategy of resources it has available. This measure shows how the deliver for a given level of sales. improving operating and financial Group has developed its revenue performance, by reducing costs. for comparable business relative to the prior period. As such it is a key measure of the growth of the Group during the year.
Supporting performance Supporting performance Supporting performance Supporting performance measures measures measures measures Underlying revenue growth (%) Underlying operating profit (£m) Underlying revenue growth (%) Inventory and receivables days Underlying operating costs as % of Underlying operating profit (£m) Inventory value (£m) sales Payable days
2019 performance 2019 performance 2019 performance 2019 performance Like-for-like sales have fallen by -7.6% Return on sales have decreased by Underlying costs excluding property The 2019 working capital as a % of (2018: -2.1%), with a 8.8% reduction 120bps in the year to 1.6% (2018: profits represented 24.0% of revenue revenue dropped to 4.8% (2018: seen in Distribution and a 4.3% 2.8%). (2018: 22.5%). 8.4%) as management continue to decrease in Roofing. This reflects the challenges faced The underlying operating costs focus on improving working capital levels. The reduction is led by ongoing during the year in relation to the (excluding property profits) are deterioration within the construction market share losses and poorly £14.4m lower than in the previous The inventory management system industry and challenges sustaining executed centralisation strategy. year, as a result of the cost reduction introduced during the year in the sales rates during a period of rapid Read more on page 215. initiatives. UK has resulted in better inventory organisational change. control and lower inventory days. 2019 target: 5% Read more on page 214. Read more on page 214. 2019 target: n/a Read more on page 213. 2019 target: growth in line with 2019 target: n/a market
Link to strategy Link to strategy Link to strategy Link to strategy Demonstrates that our Demonstrates that our Demonstrates that our Demonstrates that our modernised operating model focus on market leading modernised operating model partnerships have been is effective position has been delivered is effective effective
Link to risks Link to risks Link to risks Link to risks Market downturn Market downturn Delivering business change Delivering business change Delivering business change Delivering business change Systems failure Access to finance and liquidity Supplier rebates Supplier rebates Delivering the customer experience Systems failure
Link to remuneration Link to remuneration Link to remuneration Link to remuneration Profit measures in annual bonus Profit measures in annual bonus Capital measures (working capital and Capital measures (working capital scheme for senior management scheme for senior management ROCE) in annual bonus scheme for and ROCE) in annual bonus scheme and staff and staff senior management and staff for senior management and staff
18 SIG plc Annual Report and Accounts for the year ended 31 December 2019 A leading market Modernised Effective High performing Responsible Link to strategy position operating model partnerships people business
Covenant Return on capital Accident incident 2020 strategy REPORT STRATEGIC leverage employed (%) rate KPIs