Volume 44, Number 3, 2005
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Volume 44, Number 3, 2005 www.ventana.sierraclub.org M AGAZINE OF THE V ENTANA C HAPTER OF THE S IERRA C LUB INSIDE: JUN, JUL, AUG ELECTION OUTINGS ENDORSEMENTS Santa Cruz County photo Runaway runoff p. 5 Explore, enjoy and protect the planet hile it is the intent of The Ventana to print articles that reflect the position CHAPTER CHAIR Wof the Ventana Chapter, ideas expressed in The Ventana are those of the authors, and do not necessarily reflect the Chapter Chair, Rita Dalessio is away. Our lawsuit made clear the previous Meanwhile, activists have filed a citi- position of the Sierra Club. Articles, graphics This issue’s column is by Conservation project did not have the assured water zen’s Public Records Act lawsuit to try and photographs are copyrighted by the Committee Cochair, Gillian Taylor. supply it would require—a hot button to address questions about the independ- authors and artists and may be reprinted only issue for conservationists alarmed about ence and factual basis of the environ- with their permission. Developer continues with the state of the Carmel River and its mental documentation. Conservationists DEADLINES FOR SUBMISSIONS destructive project species, as well as local residents already are not inclined to trust the County after All materials for publication must be received by the deadlines listed in The Ventana publication threatened with rationing due to the ille- discovering that for the previous incar- he “September Ranch” subdivi- gal over-pumping by Cal-Am. The cur- nation of the project the September schedule (see below). No exceptions. sion proposal for steep slope con- SUBMISSIONS FORMAT rent version of the project has not solved Ranch developers’ attorney had written versions and the removal of thou- Please limit articles to 800 words; letters to T this fundamental water problem. planning documents which should have 300. All submissions may be edited for clarity sands of native pines and oaks continues Earlier this year we asked you to con- been produced by county staff or the and length. Submissions are preferred via e- to be a priority for the Chapter. We have tact your Monterey County Supervisor EIR consultant. mail or on a high density 3-1/2 inch diskette. submitted extensive expert testimony to ask that key project reviews for The Chapter is reaching out to envi- Save files as “text” or “ascii.” Mail hard copy to and comment on this second incarnation editor, address below. September Ranch not be omitted so the ronmentalists to assist with the legal of the destructive project, which our suc- project could be fast-tracked. Thank you expenses to challenge this project. You WHERE TO SEND SUBMISSIONS cessful lawsuit sent back to the drawing Send submissions to: Debbie Bulger, Editor for your response. There was enough of may make a tax-deductible contribution 1603 King Street, Santa Cruz, CA 95060 board a few years ago. [See Ventana, Vol. a public outcry to make the county to the Sierra Club Ventana Chapter. e-mail: [email protected] 44, No. 1, 2005 for details.] reconsider. Now reviews by the citizen- Mark “Foundation Account, Sept. CHANGE OF ADDRESS based Land Use Advisory Committee Ranch” in the memo section of your Do not call editor! Send address changes to and the county’s Subdivision Committee check to ensure the tax deduction. Sierra Club, The Ventana, P. O. Box 52968, and Planning Committee are slated to We will keep you informed of the sit- Boulder, CO 80322-2968. occur after all. POSTAL NOTICE uation. —Gillian Taylor The Ventana (015057) is published 6 times a ATTENTION:ATTENTION: year, (Feb, Apr, Jun, Aug, Oct, Dec.) paid by subscription included in membership fee, by PotentialPotential The Ventana Chapter of the Sierra Club, 1001 Center St., Santa Cruz, CA 95060. Periodical Advertisers!Advertisers! postage paid Santa Cruz, California, and at F ROM THE E DITOR additional mailing offices. Postmaster: Send address changes to Sierra Sierra Club Member Gentlepeople, schedules and a bus frequency and route Club, The Ventana, P. O. Box 604, Santa Cruz, system that works for a person, and rid- CA 95061-0604. Profile stop your engines ing a bike or walking for some trips may Editor: Advertising in this newsletter packs as must still be too cheap. Oh, I take good health and a major habit Debbie Bulger • 457-1036 more clout into your advertising dol- imagine if you are commuting to change. e-mail: [email protected] lars. Sierra Club members are one of the work by car, you might disagree, (no change of address calls, please!) G I’m talking about turning off your car Production: most valuable audiences in America. but my everyday observations tell me engine when you are not actually driv- Debbie Bulger, Dale Nutley They are “opinion leaders” and “influ- otherwise. Let me explain: Every day, ing. You wouldn’t think that it was a Writers: entials.” They are some of America’s every single day I observe drivers running revolutionary idea, but for many people, Gillian Taylor, Debbie Bulger, most sought-after advertising targets. their car engines without going any- it seems that being in a car is synony- Jodi Frediani, Karin Grobe But, more important, they influence where. Parents wait outside schools for Photographers: mous with having the engine running. Tom Jacobson, Richard Stover, others—in everything from opinion and their child-with their vehicle motors Do you know people like this? Do Lois Robin, Karin Grobe outlook to choice of products. They are running. Delivery truck drivers dash you know why they do it? We don’t live Proofreaders: not only consumers, but also doers and into office buildings or homes with in Minnesota where it might be neces- Richard Stover, Jeff Alford leaders. A whopping 65% say they are packages leaving their vehicles running sary to warm up a vehicle when it’s 10 Jim Danaher, Wolfgang Rosenberg willing to pay more for products that at the curb. And people sit in the drive- Distribution: below zero. Lew Weinstein, Debbie Bulger, are lighter on the earth. way waiting for a spouse or a roommate When I’ve asked folks why they leave Sheila Dunniway, Wendy Peddicord, with the key in the ignition and the their engines running, I get a variety of Meryl Everett Club Members are among the most engine spewing noxious fumes. answers: “I’m only going to be here a Advertising Sales: active, affluent audiences of adventure You’d think gasoline wasn’t precious Debbie Bulger minute,” one says. Or, “I’m waiting for travelers and year-round outdoor or expensive, that there was an endless my son,” says another. As if the only Late Night Food Delivery & Software: sports enthusiasts your advertising dol- Richard Stover supply, and that there was peace in the way to wait is to spew pollutants for the Chapter website: lars can buy. It’s an unduplicated audi- Middle East. duration. Once a driver answered bel- http://ventana.sierraclub.org ence with the power to buy your prod- I’m not even talking about driving ligerently, “Because I’m an American, ucts and services. Please send all Letters-to-the-Editor to: less. I can understand that helping people and I can.” Does being an American Editor, c/o Sierra Club • 1603 King St. Sierra Club Members are Great Prospects figure out how they can get around and mean having the freedom to pollute? Santa Cruz, CA 95060 drive less is a tougher problem. Send e-mail to: [email protected] Median Age: 45.9 I’m not a psychologist. I can’t figure it Male/Female: 63% / 37% Participating in a carpool takes planning, out. It does leave me wondering, howev- Median Household Income: $82,000 taking the bus requires knowledge of Attended/Graduated College: 81% er, that if burning gas without going any- Professional/Technical/Managerial: 36% where is an everyday experience, how will we ever make more dramatic Outdoor Sports Enthusiasts Moving? changes in driving habits? 2005 Backpacking/Hiking 4 times more active Which leads me to my conclusion: VENTANA PUBLICATION SCHEDULE: than the average adult Please fill out and mail the change Gas is too cheap. Mountain Biking 5 times more active of address form on page 15 Issue Deadline Mailing Date —Debbie Bulger Cross-Country Skiing 5 times more active #4 Jul. 25 Aug. 10 The post office charges us 70 cents each if Whitewater Rafting 5.5 times more active #5 Sep. 26 Oct. 12 they handle the address change. Please Source: 1996 survey and 2004 Sierra survey #6 Nov. 28 Dec. 14 help the Club by using the coupon on page 15. Articles received after deadline may For Rate Information, Contact: not be published. Debbie Bulger - 457-1036 Thank you 2 The Sierra Club / Ventana Chapter Volume 44 Number 3, 2005 Printed on Recycled Paper Water is a human right, not a commodity allots will be mailed soon to resi- dents of Felton regarding whether Bresidents currently served by the Vote YES on privately-owned RWE/Cal Am water system should tax themselves and issue Measure W $11 million in bonds to acquire Felton’s water system for the public. Cal Am is a Sierra Club believes that huge European multinational company. water is a public resource, not a Voted ballots must be received by 8:00 commodity. We believe that p.m. on July 26. Approval of Measure W municipal water systems are would mean that the Felton Water essential public services and System would be purchased by eminent should not be privatized. domain and merged with the publically- The election in Felton is a owned San Lorenzo Valley Water microcosm of the huge struggle District.