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Universal Registration Document 2018/19 Olympique Lyonnais 2018/19

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Universal Registration Document 2018/19 Olympique Lyonnais 2018/19 UNIVERSAL REGISTRATION DOCUMENT 2018/19 OLYMPIQUE LYONNAIS 2018/19. DESIGN: Actus Zebrand PHOTO CREDITS: S. Guiochon – Le Progrès / G. Bailly / L. Dakhly / Damien LG / Paul Thouvenin / Chuck Burton - AP - SIPA © Populous - Intens Cité Groupe AIA / Buffi. ENGLISH TEXT: Trafine SARL II UNIVERSAL REGISTRATION DOCUMENT - OL GROUPE 2018/19 CONTENTS IV XX INTERVIEW WITH THE CHAIRMAN INTERNATIONAL VI XXII OL GROUPE AT A GLANCE EVENTS VIII FIVE-YEAR STRATEGIC PLAN X FULL ENTERTAINMENT XXIV OL CITY XII GROUPAMA STADIUM XXVI CSR XXVIII REVIEW OF 2018/19 BUSINESS ACTIVITIES XIV MEN’S TEAM XXX FINANCIAL RESULTS XVI XXXII WOMEN’S TEAM SHAREHOLDER INFORMATION XVIII XXXIII PLAYER TRAINING BREAKDOWN OF SHARE CAPITAL AND DEVELOPMENT UNIVERSAL REGISTRATION DOCUMENT - OL GROUPE 2018/19 III INTERVIEW WITH THE CHAIRMAN IT’S BEEN ONE RECORD YEAR AFTER ANOTHER FOR OL GROUPE! That’s right. Growth in ticketing and media rights plus our participation in this season’s Champions League pushed our revenue up to a record high. Our player trading performance also held up at a high level of €88.2 million. That demonstrates the effectiveness of our strategy, which is to run an elite academy and recruit promising young players, and then develop them HOW WOULD YOU SUM UP OL GROUPE’S to unlock their full on-pitch and financial ON-PITCH AND potential. We are able to accelerate the development of some amazing talents. FINANCIAL PERFORMANCE IN 2018/19? The seminar activity continued to deliver robust growth. Groupama Stadium has been We maintained the level of our results on making a real name for itself in hosting large the pitch and remain on track to meet our seminars and conventions. What’s more, our longer-term goals. Once again, we secured Full Entertainment approach at Groupama a top-three finish in Ligue 1, qualifying Stadium has been a tremendous success. rd us for European competition for the 23 Groupama Stadium attracted a record of consecutive season (since 1997), including 1.8 million visitors this season. Aside from 16 seasons in the Champions League. Olympique Lyonnais’ matches, the stadium We have finished in the Ligue 1 top three 18 has established itself as a top venue for times in the past 22 seasons (since 1997/98). sporting, entertainment and cultural events. Over the past ten years, Olympique Lyonnais’ In July, a total of 160,000 visitors from results have been better than those of any around the world (including 15,000 from other French club. the US) attended the semi-finals and final of From a financial perspective, the season the Women’s World Cup, an event watched served to demonstrate the effectiveness of by over one billion people worldwide. our business model. Overall, close to 215,000 music fans enjoyed Our revenue grew to a record high of exceptional performances by international €309 million, EBITDA came to €76.9 million, stars Ed Sheeran and Phil Collins, as well as or 25% of revenue, and the bottom line was the Stars 80 artists on tour. positive for the fourth straight year. That puts us on course to meet the objectives we have set. WHAT TRENDS IN ATTENDANCES DO YOU ANTICIPATE IN THE FUTURE? From September, Groupama Stadium has again hosted matches in the Champions League, Europe’s premier club football competition. What’s more, Groupama Stadium has already added two major events to its line-up. The new “FELYN” music festival will take place on 19 and 20 June 2020, followed by international hard rock band Rammstein on 9 and 10 July. The Gruss circus has already paid the stadium a visit, and the Cirque du Soleil will be performing from 19 March until 26 April 2020. We have already established a BtoB offering and arranged a private concert for Groupama, our partner. And we expect to announce more exciting events by the end of the year. IV UNIVERSAL REGISTRATION DOCUMENT - OL GROUPE 2018/19 GROUPAMA STADIUM IS BECOMING IS INTERNATIONAL DEVELOPMENT ALSO A STRATEGIC PRIORITY? THE GO-TO ENTERTAINMENT AND BUSINESS VENUE IN THE EAST LYON SUBURBS Olympique Lyonnais will benefit from the international image of Tony Parker, a four-time NBA champion with the San Antonio Spurs. Tony Parker will use his international reputation to promote OL outside France. That will include The integrated complex built around the United States and China, where OL Groupe is looking to consolidate its Groupama Stadium was designed to operate development. We are also in talks to buy one of the nine National Women’s 365 days a year. It is part of the larger “OL Soccer League (NWSL) franchises in the United States. Following on from the City” project that encompasses Groupama US national team’s victory in the Women’s World Cup, interest in the NWSL Stadium, the Kopster Hotel, the Museum, has skyrocketed, and stadium attendances are growing rapidly. As part of our the medical centre, which opened over the international development, we have also partnered with the “Pelé Academia”, summer, the “Les Loges” office building which is backed by the eponymous football legend. The Brazilian academy (opening planned for late October 2019) and was keen to establish a partnership with Olympique Lyonnais to gain the the leisure & entertainment complex (due to benefit of our experience and expertise in training and development, which open in autumn 2020). Within five years of are highly respected around the international football world. Our academy Groupama Stadium’s inauguration, OL City ranks third in Europe, trailing only Real Madrid and FC Barcelona. will be a fully operational B2B and B2C hub, just as we had envisioned. It’s now the go- to entertainment and business venue in the east Lyon suburbs. And developments there have only just begun. IN FACT, ISN’T THERE ALSO A PLAN TO BUILD A NEW ARENA? The new Arena dovetails perfectly with our Full Entertainment strategy and OL City’s development. Its main function will be that of an entertainment venue hosting concerts (capacity of 15-16,000), large-scale seminars and conferences (over 3,000 attendees) and sports events (seating for 12,000 spectators). We have also sealed a partnership agreement with the LDLC ASVEL basketball club, which will play its EuroLeague matches there. It will be France’s largest indoor arena outside Paris. The facility is due to enter service in 2022/23, and the aim is for it to host between 80 and 120 events p.a. CAN YOU GIVE US SOME MORE DETAILS ABOUT THE LINK-UP WITH TONY PARKER’S ASVEL? First and foremost, Olympique Lyonnais is making a financial investment (€3.4 million for a 25% share in the men’s team, €0.3 million for a 10% share in the women’s team) and providing guidance with the overall development of LDLC ASVEL and LDLC ASVEL Women’s Basketball. It will also market ASVEL’s products (ticketing, sponsorship, seminars and contribution to the development of its merchandising operations). UNIVERSAL REGISTRATION DOCUMENT - OL GROUPE 2018/19 V OL GROUPE AT A GLANCE THE GROUP IS ORGANISED AROUND SIX COMPLEMENTARY SOURCES OF REVENUE TICKETING SPONSORING AND ADVERTISING MEDIA AND MARKETING RIGHTS EVENTS BRAND-RELATED REVENUE PLAYER TRADING (derivative products, OL Images, etc.) Since its new stadium was inaugurated in January 2016, OL Groupe has had full ownership of it, like all the other top European clubs. This ultra-modern, multi-purpose stadium, open 365 days a year, constitutes a major new source of medium-term growth for the Group. In addition, training and developing young players in the OL Academy, one of the best in Europe, remains a pillar of the Group’s strategy. It provides a pipeline of talented young players for the first-team squad and creates substantial value for the Group. Leveraging these strengths and its sound financial condition, OL Groupe continues to pursue a strategy of sustained, elite-level performance by its playing squads to underpin its growth and development, both domestically and internationally. Its objective is to rank among the top European clubs in the medium term. The risks to which the Group is exposed are described in chapter 3 of this Universal Registration Document. VI UNIVERSAL REGISTRATION DOCUMENT - OL GROUPE 2018/19 KEY FIGURES FOR 2018/19 € 309.0 M RECORD REVENUE RECORD EBITDA € 76.9 M OR 25% OF TOTAL REVENUE PROFIT FROM ORDINARY ACTIVITIES € 22.2 M € 266.4 M EQUITY DEBT NET OF CASH € 385.5 M PROPERTY, PLANT € M AND EQUIPMENT 157.7 € 629.7 M TOTAL ASSETS AVERAGE NUMBER OF EMPLOYEES 458 UNIVERSAL REGISTRATION DOCUMENT - OL GROUPE 2018/19 VII FIVE-YEAR STRATEGIC PLAN FULL ENTERTAINMENT CONCEPT INTEGRATED BUSINESS AND ENTERTAINMENT COMPLEX HOSTING SPORTS, ARTISTIC, CULTURAL AND CORPORATE EVENTS 2024 REVENUE TARGET: € 400 M 2 PRIVATE INFRASTRUCTURE FACILITIES SPEARHEADING THE PROJECT STADIUM+ BtoC INDOOR ARENA MAJOR EVENTS (PROJECT UNDERWAY) FESTIVALS / CONCERTS / SPORTS EVENTS TOURNAMENTS, ETC. MERCHANDISING EXPERIENCE AND ENTERTAINMENT BtoC TICKETING STADIUM TOUR ESCAPE GAME MUSEUM STREET ART BOCUSE BRASSERIE VIII UNIVERSAL REGISTRATION DOCUMENT - OL GROUPE 2018/19 BtoB TRADE SHOWS SEMINARS PLAYER TRADING BtoB TICKETING CORPORATE EVENTS PARTNERSHIPS INTERNATIONAL SPONSORSHIPS EXPANSION NAMING W OM Y E M N E ’S D T A E C A A M L O CORE BUSINESS FOOTBALL MEN’S TEAM MEDIA ONLINE CHANNELS MONETISATION - OLTV SOCIAL MEDIA MOBILE APPLICATION LIGUE 1 MEDIA RIGHTS UEFA MEDIA RIGHTS UNIVERSAL REGISTRATION DOCUMENT - OL GROUPE 2018/19 IX FULL ENTERTAINMENT ACHIEVEMENTS NEW SPORTS DEPARTMENT FIRST SPORTING DIRECTOR JUNINHO PARTNERSHIP WITH TONY PARKER ACQUISITION OF A STAKE IN ASVEL ASVEL LDLC (MEN’S TEAM): €3.4M FOR 25% STAKE LYON ASVEL FEMININ (WOMEN’S TEAM): €0.3M FOR 10% STAKE • LDLC ASVEL’S high-prestige EuroLeague games TO BE PLAYED IN OL GROUPE’S INDOOR ARENA • Joint marketing of ticketing, team shirts, sponsorship, seminars, merchandising, etc.
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