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Re-Engaging and Reconnecting with Ethnic

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Re-Engaging and Reconnecting with Ethnic Re-engaging and reconnecting with ethnic minorities in media This one-day conference will examine the editorial, commercial and strategic challenges facing the media industry as it struggles to engage with ethnic minority groups in a digital world. TUESDAY SEPTEMBER 16 2008 Bafta, 195 Piccadilly, London mediaguardian.co.uk/ethnicmedia The launch of the first MediaGuardian Ethnic Media This conference is a must-attend event for: Summit reflects the growing need for mainstream media companies to re-engage with ethnic minority audiences. • Mainstream and ethnic media owners This one-day conference will focus on the editorial, commercial and strategic challenges facing media entities • Brand owners and advertisers as they strive to better serve ethnic groups and consider how new and existing ethnic platforms are adapting to • Media and ad agencies, specialist ethnic the challenges of revenue generation in an increasingly communications and PR agencies fragmented online world. • Government and independent organisations Why attend the Ethnic Media Summit? • Political parties, policy makers and advisers As a delegate you will: • Charities and NGOs • Discover how mainstream media institutions can • Production companies and content creators reconnect with ethnic minorities by cultivating and investing in creative and business talent • Learn how minority media owners are rising to the challenges of shifting business models and changing audience expectations in the digital age Book your delegate place today at • Debate the importance of inclusion, perception and portrayal of ethnic minority groups within media — mediaguardian.co.uk/ethnicmedia in isolation and as a broad group • Discuss the relevance of equal representation in modern media; are they just buzz words paid lip service to appease CSR targets and detached ideals? Or is it a genuine part of broad media strategies? Who should attend? The Ethnic Media Summit will provide a forum for senior executives and key stakeholders in mainstream and minority media to discuss best practice and beneficial ways to work together. Join us to consider how systemic problems can be tackled at grass roots level in order to ensure the UK media industry continues to be a vibrant, enlightened and representative force in the global market place. PROGRAMME 08.30 11.30 REGISTRATION AND COFFEE PANEL debate The commercial conundrum: How can ethnic media platforms increase ad share and generate revenue in the 09.00 current media climate? WELCOME FROM THE SUMMIT CHAIR • Why do many ethnic platforms continue to suffer in Sunny Hundal, founder, New Generation Network attracting ad share and revenue? Is it simply a lack of & editor, Asians in Media recognised auditing or something more fundamental? • Why wouldn’t a mainstream brand or agency use an ethnic platform to reach a minority audience? 09.05 Or perhaps the question is; why would it? INTRODUCTION • How are agencies and brands targeting ethnic Emily Bell, director of digital content, minority groups if not through traditional minority Guardian News and Media media platforms? Are they getting it right? Moderator: Parminder Vir OBE, executive producer and media consultant 09.10 Toby Aldrich, director, Spectrum Radio OPENING KEYNOTE PRESENTATION AND Q&A Ivor Etienne, CEO and founder, Etienne Media Ethnicity in the media: Where we were, where we are Kevin Hooks, senior vice president, The Axis Agency and where we will be Sanjay Shabi, director of CultureCom, MediaCom • What do race and ethnicity mean in the context of Manish Tiwari, managing director, Here&Now365 modern media? • What influence are ethnic groups exerting on the media landscape? Is it enough? 12.30 Trevor Phillips, chair, Equality and Human Rights Commission POLICY / GOVERNMENTAL PRESENTATION How do ethnic minorities’ behaviour and attitudes to digital media and services differ from the rest of 10.00 the UK population? PRESENTATION A presentation of research revealing how ethnic Knowing your audience: How are ethnic audiences and minorities access and understand the media. consumers evolving alongside mainstream audiences? James Thickett, director of market research, Ofcom How do you keep up? Claude Grunitzky, editor-in-chief, Trace and founder, The True Agency 12.50 LUNCH 10.20 PRESENTATION 13.50 Engagement and co-creation: Re-engaging with a new PANEL DEBATE generation of ethnic minorities through participation Minorities are the mainstream: Representation, and involvement inclusion, perception and portrayal of ethnic Sam Conniff, co-founder, Livity Youth Specialists and groups in the UK media executive producer, Dubplate Drama • Can the portrayal of ethnic minorities in mainstream media ever be fair and balanced? • What responsibility and accountability do mainstream 10.35 controllers of editorial content have in shaping the ETHNIC YOUTH PANEL perception of ethnic minority groups? How do ethnic minorities view the media industry? • Is the problem with a lack of inclusion in mainstream Time to find out from our panel of media leaders media not so much a matter of race but more of of tomorrow. wealth and class? Moderator: Kamal Ahmed, group director of communications, Equality and Human Rights Commission 11.10 Mohamed Ali, CEO, Islam Channel MORNING BREAK Jaqui Devereux, director, Community Media Association Joseph Harker, assistant comment editor, Guardian News and Media Julita Kaczmarek, editor, Polot.co.uk Milica Pesic, executive director, Media Diversity Institute Piara Powar, director, Kick It Out 14.50 AFTERNOON BREAK 15.10 PANEL DEBATE Ethnic talent: On the page, on the airwaves, in front of the camera, in the boardroom; front of mind? • How can both mainstream and ethnic media channels help to create an effective outlet for creative talent among ethnic minorities? What schemes currently exist and do they work? • Does the infamous glass ceiling still exist? Why are so many ethnic minorities leaving the mainstream media industry? And why are so few moving up the ladder? Jaimie D’Cruz, producer/director, Keo Films Jay Kandola, director of acquisitions, ITV Ade Rawcliffe, diversity and talent manager, Channel 4 Meera Syal, actor/writer Parminder Vir OBE, executive producer and media consultant Lindsay Wesker, music editor, MTV Base Europe John Yorke, controller, BBC Drama 16.10 PANEL DEBATE Digital reinvention: How has the advent of digital media changed ethnic minorities and ethnic minority media? • How are ethnic platforms using digital media to engage with new and existing audiences? • What effect has platform proliferation and audience fragmentation had on the reach and role of ethnically driven channels? Moderator: Ara Stevens, managing director, JumpOff TV Mary Ambrose, managing editor, New America Media Leslie Bunder, editor and co-founder, SomethingJew Andrew Davis, marketing and content producer, UK and Ireland, MySpace.com Murly Tiwari, managing director, Indoor Media Rakhee Vithlani, head of multicultural communications, Weber Shandwick 17.10 CHAIR’S CLOSING REMARKS 17.15 SUMMIT ENDS Book online now at mediaguardian.co.uk/ ethnicmedia BOOKING FORM Please complete the following in block capitals (please photocopy this form for additional delegates) and either send it together with payment or fax it to: The Guardian Conference Team, Barn C, Dixies Barns, High Street, Ashwell, Hertfordshire SG7 5NT. Tel: 01462 744054 Fax: 01462 744055 Email: [email protected] Title................. Name ............................................................................................................................................................................ Position ........................................................................... Organisation/company .................................................................................. Address .................................................................................................................................................................................................. .................................................................................................................................... Postcode ........................................................... Tel no .............................................................................. Fax no ........................................................................................................... Email (essential for confirmation)......................................................................................................................................................................... Special requirements (ie wheelchair access, food allergies etc).................................................................................................................................. How did you hear about the summit? Direct mail Email Website Advertisement Colleague/word of mouth I have read and agree to the terms and conditions below Signature .................................................. Date ................................................................................................................................... How to pay Early-bird rate Standard rate Media and commercial companies £535.50 + VAT (£629.21 inc) £595 + VAT (£699.13 inc) Government departments and agencies, local authorities £355.50 + VAT (£417.71 inc) £395 + VAT (£464.13 inc) NGOs, charities, academic institutions and trade unions £265.50 + VAT (£312 inc) £295 + VAT (£346.63 inc) Cheque I enclose a cheque for £ .................................
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