UFC 235 Marketing Cheat Sheet

HASHTAGS FACEBOOK YOUTUBE #UFC235 UFC @UFC UFC Jon “Bones” Jones @JonnyBones Anthony “Lionheart” Smith @lionheartasmith Tyron “The Chosen One” Woodley @TWoodley MMA @USMAN84kg

3 WEEKS OUT

JHP Tip: Inform your staff about UFC 235. Make sure they know you will be hosting a watch party on March 2.

Focus: UFC 235 email campaigns. Use the image and subject lines below.

 Dominant champions face surging contenders at UFC 235!

returns to the Octagon at UFC 235 after reclaiming title!

2 WEEKS OUT

JHP Tip: Download images from the Style Guide and add a fight promotion section to your website.

Focus: Facebook event. Use the image and information below.

 Make a UFC 235 event on Facebook. Invite your followers.

 Inform your staff and encourage them to invite their Facebook friends.

 Post any food or drink specials you’ll have during the event.

 Promote giveaways.

10 DAYS OUT

JHP Tip: Make sure you’ve paid for UFC 235. Once paid, your business will show up on the JHP & UFC bar finders.

Focus: Pinned Social Media. Pin the images and posts below to the top of each platform.

Dominant champions will face Dominant champions will face Dominant champions will face surging contenders at #UFC235 surging contenders at #UFC235 surging contenders at #UFC235 on March 2. You won’t want to on March 2. You won’t want to on March 2. You won’t want to miss this event! Call us for more miss this event! Call us for more miss this event! Call us for more info! info! info!

7 DAYS OUT

JHP Tip: Remember: The pay-per-view fights begin at 10 p.m. ET, but the prelims start at 8 p.m. ET!

Focus: Twitter. Use the post below.

Join our #UFC235watch party Saturday, March 2. @JonnyBones wastes no time getting back into the Octagon when he takes on @lion- heartasmith. Watch party starts at 8 p.m. ET! 6 DAYS OUT

JHP Tip: Don’t forget your Facebook event. Keep it updated and try to create conversation.

Focus: Facebook and Twitter. Use the posts below.

Tyron “The Chosen One” @TWoodley goes for his fifth Less than one week to go until Woodley goes for his fifth con- consecutive title defense our #UFC235 watch party! secutive title defense against against @USMAN84kg Don’t forget that we will be Kamaru Usman MMA at at #UFC235 in the co-main having food & drink specials #UFC235 in the co-main event! event! all night!

5 DAYS OUT

JHP Tip: Keep the momentum going on social media during fight week.

Focus: Facebook and Twitter. Use the images and posts below.

Make sure to get here early on Saturday, February 9 we will The pay-per-view begins at 10 Saturday night. #UFC235 starts be showing #UFC235. The PPV p.m. ET Saturday night! We at 10 p.m. ET! starts at 10 p.m. ET. Come join will have food & drink specials us! early! We are looking forward to another great night with our favorite fans.

4 DAYS OUT

JHP Tip: Remind your customers that you will be hosting a UFC 235 watch party.

Focus: Emails, Facebook and Twitter. Use the images and posts below.

 Email Taglines:

 Jon Jones reclaimed his light heavyweight title in December. Now, he looks to further extend his record with another win over Anthony Smith.

 Decorated grappler with KO power, looks to continue his winning streak by stopping one of the ’s biggest threats Kamaru Usman.

ICYMI: Jon “Bones” Jones re- ICYMI: @JonnyBones returns turns to defend his title against to defend his title against @li- Anthony “Lionheart” Smith on onheartasmith on March 2. March 2. 3 DAYS OUT

JHP Tip: With three days left, social media should be your top priority in getting the word out.

Focus: Facebook, Twitter. Use the posts below.

#UFC234 is starting off the 2019 schedule #UFC234 is starting off the 2019 schedule with a heated card and our watch party will with a heated card and our watch party will be the place to be. It all goes down on Satur- be the place to be. It all goes down on Satur- day, February 9 at 10 p.m. ET. day, February 9 at 10 p.m. ET.

2 DAYS OUT

JHP Tip: With two days left, social media should be your top priority in getting the word out.

Focus: Facebook, Twitter, Instagram. Use the image and posts below.

There are only 2 days left until There are only 2 days left until There are only 2 days left until @RobertWhittakerMMA @robwhittakermma and Whittaker and Gastelum meet

and @kgastelum170 meet in @KelvinGastelum meet in the in the Octagon for the middle- the Octagon for the middle- Octagon for the middleweight weight championship at weight championship! championship! #UFC234!

1 DAY OUT

JHP Tip: With one days left, social media should be your top priority in getting the word out.

Focus: Facebook, Twitter. Use the posts below.

Tomorrow night we are hosting a huge Tomorrow night we are hosting a huge watch party for #UFC235 fans. Don’t miss watch party for #UFC235 fans. Don’t miss out! Join us at 10 p.m. ET to start the night out! Join us at 9 p.m. ET to start the night off off for the pay-per-view! for the pay-per-view!

MORNING OF

JHP Tip: You have less than 24 hours to get the word out! Don’t be shy about continuing to post.

Focus: Facebook, Twitter. Use the posts below.

It’s #UFC235 fight morning! It’s #UFC235 fight morning! #UFC235 is tonight! We can’t Don’t forget to join us tonight Don’t forget to join us tonight wait to see all of our favorite at 10 p.m. ET for a fun-filled at 10 p.m. ET for a fun-filled fans in the house! Call us di- night of fights! night of fights! rectly if you have any ques- tions about the watch party. XXX-XXX-XXXX AFTERNOON OF

JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention.

Focus: Facebook, Twitter. Use the posts below.

#UFC235 PPV starts at 10 p.m. ET, but start #UFC235 PPV starts at 10 p.m. ET, but start

your night off early with us. Come in & find a your night off early with us. Come in & find a spot before crowd begins to form! spot before crowd begins to form!

EVENING OF

JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention.

Focus: Facebook, Twitter. Use the posts below.

Our watch party is starting with the under- Our watch party is starting with the under-

card fights for #UFC235. Get here before 10 card fights for #UFC235.Get here before 10 p.m. ET! p.m. ET!

* Use your Snapchat and Instagram stories to show UFC fans following you that your bar is packed on fight night by scanning the crowd. POST EVENT

JHP Tip: Start prepping for your next event.

Focus: Facebook, Twitter, Instagram. Use your photos from UFC 235 and use #JHPUFC.

#JHPUFC #UFC235 was a great #JHPUFC #UFC235 was a great #JHPUFC #UFC235 was a great success! We are already look- success! We are already look- success! We are already look- ing forward to the next PPV! ing forward to the next PPV! ing forward to the next PPV!

*Use your bar photo here* *Use your bar photo here* *Use your bar photo here*

QUESTIONS?

Email: [email protected] Call: 1-800-557-4263