Company Profile Malaysia 10 April 2013
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Company Profile Malaysia 10 April 2013 www.rotiboy.com One is never enough, buns to die for ! Agenda • Group Company milestones • Our vision • Our mission • Rotiboy – the bun history • Rotiboy – the bun concept • Rotiboy’s personality • Revolutionary success • Outlet photos • Business strategies • Retail Marketing Identity • Menu • Production facility www.rotiboy.com One is never enough, buns to die for ! Group Company milestones •Rotiboy Bakeshoppe Sdn.Bhd was established in April 1998 In Bukit Mertajam, Penang ,Malaysia. Founded by Hiro Tan. •January 2002 – Rotiboy relocated to Wisma Central, Jalan Ampang Kuala Lumpur. Rotiboybun (mexican Bun) started to gain its fame. •May 2002 - Massive expansion in Kuala Lumpur, Malaysia. •May 2004 - Established Rotiboy International Pte Ltd. Registered as a Singapore company to own, operate and develop “Rotiboy” internationally. •Feb 2005 - Opening of Rotiboy Indonesia. •Nov 2005 - Opening of Rotiboy Thailand •Jan 2007 - Acquired company which own “Mr.Bun”. Merging of Rotiboy Thailand and Mr.Bun. •Mar 2007- Opening of Rotiboy Korea •The central production facility is located in Rawang, Selangor, Malaysia. Certified ISO 22000:2005 , Hazard Analysis, critical Control Points (HACCP) & Good Manufacturing Practice (GMP). • Feb 2012 – Opening of Rotiboy Saudi Arabia • Sept 2012 – Opening of Rotiboy Dubai www.rotiboy.com One is never enough, buns to die for ! Our Vision The Rotiboy vision is to be an outstanding global brand that touches the lives of all the people in the world through our products, services and values. www.rotiboy.com One is never enough, buns to die for ! Our Mission 1. Rotiboy aspires to develop and produce its products in the most efficient manner through the use of cutting edge technology that ensure lowest costs, least wastage of resources but with highest standard of hygiene and quality. 2. Rotiboy aims to provide our employee a standard of living that is worth living for, providing a healthy and comfortable income and environment for families to develop and to contribute to company and society. 3. Rotiboy aspires to deliver our product to our customers through the highest level of customer service, setting a standard of warm, personal service that is second to none. 4. Rotiboy is committed to provide the best support to our business partners to ensure their dreams and vision come true. Our commitment is to be with them every step of the way sharing challenges and harvests. 5. We declare that in all instances we will be nature friendly in our policies and management decisions. 6. Rotiboy is committed to play its role in helping the nation and the world to maintain it natural environment. 7. Rotiboy by the Grace of God is committed to be an example to the world in upholding the values of honesty, integrity, responsibility and morality. www.rotiboy.com One is never enough, buns to die for ! Rotiboy – the bun History Rotiboy Bakeshoppe was born in April 1998 In Bukit Mertajam, Penang ,Malaysia. Founded by Hiro Tan, this company prospers with a mission to provide fresh, good quality bread and great tasting cakes to customers in the neighbourhood. The name “Rotiboy” was family-generated by accident. “Roti” means “Bread in Malay Language”, Therefore, Rotiboy means “Breadboy” literally. The founder’s brother was calling his nephew “naughty-boy” and it sounded like ‘Rotiboy’. There’s where the founder got inspired to name his bakery “Rotiboy”, thinking it must be a God send name and that was where everything started…. Rotiboy Bakeshoppe started out as the name of the bakery business. Today Rotiboy is the brand of the signature product – the bun that has sold Two hundred (200) millions in the region. Rotiboy has become a generic name for Mexican buns. Rotiboy or Rotiboybun is Rotiboy Bakeshoppe’s version of the Mexican Bun. It is based on the Mexican bun recipe but owes its unique, exceptional taste, to a combination of ingredients mixed to perfection by the founder’s sister. Current locations : Malaysia, Indonesia, Thailand, Korea, Saudi Arabia, UAE Opening soon : Japan, Hong Kong, China No of outlets in M’sia : 17 outlets www.rotiboy.com One is never enough, buns to die for ! Rotiboy – the bun Concept • The original Rotiboybun is coffee flavored. Topping with sweet aromatic coffee cream, the crispy bun has salted butter filling. The unique & perfect combination of taste has made our customers shout out “….must try bun…So different .” .. “One bun to rule them all”.. “no other bun comes close… “ • Over the years, Rotiboy Bakeshoppe has developed different kind of just as good topping and filings to cater for varieties. • A part from the irresistible aroma, The most important draw of Rotiboybun is its unique “fresh from oven” preparation methods. Each bun is freshly bake to order and warmly served to ensure its freshness and taste. • To top that all, a cup of freshly brewed coffee to go along with the bun is the perfect meal to start the day, or any time of the day. A yogurt & a bun is almost a meal replacement for busy people who are always on-the-go, and yet still want to maintain a healthy life. www.rotiboy.com One is never enough, buns to die for ! Rotiboy’s Personality We are bread of love We represent sincerity, honesty and integrity. We embody warmth and passion. The leader of a revolution Driven by passion Shaped by adversity Guided by values An aspiring global brand Sharing & Caring for all, Our families, fans & friends Rotiboy for the world… always.. We celebrate life… www.rotiboy.com One is never enough, buns to die for ! REVOLUTIONARY SUCCESS 1. AN ASTOUNDING PRODUCT 2. A WARM AND LIVELY STORE 3. FRIENDLY AND PERSONAL SERVICE www.rotiboy.com One is never enough, buns to die for ! Photo Gallery www.rotiboy.com One is never enough, buns to die for ! KLCC, Malaysia Size : 1,113 sq.f. June 2003 www.rotiboy.com One is never enough, buns to die for ! Subang Parade,Malaysia Size : 1,154 sq.f. March 2004 www.rotiboy.com One is never enough, buns to die for ! Alamanda Putrajaya, Malaysia Size : 1,378 sq.f. August 2004 www.rotiboy.com One is never enough, buns to die for ! Giant Kuala Terengganu, Malaysia Size : 550 sq.f. September 2005 www.rotiboy.com One is never enough, buns to die for ! 1 Utama,M’sia Size : 752 sq.f November 2006 www.rotiboy.com One is never enough, buns to die for ! Mesra Mall Kerteh, Malaysia Size : 1,561 sq.f. September 2008 www.rotiboy.com One is never enough, buns to die for ! Midvalley, Malaysia Size : 863 sq.f. April 2009 www.rotiboy.com One is never enough, buns to die for ! East Coast Mall Kuantan, Malaysia Size :868 sq.f. September 2009 www.rotiboy.com One is never enough, buns to die for ! Wangsa Walk Mall, KL Size : 1,033 + 355 sq.f. September 2009 www.rotiboy.com One is never enough, buns to die for ! 1st Avenue Mall, Penang Size : 1,210 sq.f. October 2010 www.rotiboy.com One is never enough, buns to die for ! Sunway Pyramid Mall, Malaysia Size : 1,094 sq.f. November 2010 www.rotiboy.com One is never enough, buns to die for ! Cheras Leisure Mall, KL Size : 2,199 sq.f. December 2010 www.rotiboy.com One is never enough, buns to die for ! Tesco Manjung, Malaysia Size : 592 sq.f. January 2011 www.rotiboy.com One is never enough, buns to die for ! Sungai Petani, Kedah, Malaysia Size : 1,105 sq.f. May 2011 www.rotiboy.com One is never enough, buns to die for ! JB Sentral, Johor Bahru Size : 400 sq.f April 2012 www.rotiboy.com One is never enough, buns to die for ! Setia City Mall, Shah Alam Size : 915 sq.f May 2012 www.rotiboy.com One is never enough, buns to die for ! Terminal Amanjaya, Ipoh Size : 845 sq.f Jan 2013 www.rotiboy.com One is never enough, buns to die for ! Rotiboy in Korea www.rotiboy.com One is never enough, buns to die for ! Rotiboy in Korea www.rotiboy.com One is never enough, buns to die for ! Rotiboy in Korea www.rotiboy.com One is never enough, buns to die for ! Rotiboy in Indonesia www.rotiboy.com One is never enough, buns to die for ! Rotiboy in Indonesia www.rotiboy.com One is never enough, buns to die for ! Rotiboy in Indonesia www.rotiboy.com One is never enough, buns to die for ! Mr. Bun in Thailand www.rotiboy.com One is never enough, buns to die for ! Rotiboy in Saudi Arabia www.rotiboy.com One is never enough, buns to die for ! Rotiboy in UAE www.rotiboy.com One is never enough, buns to die for ! The Coffee & Spice Company www.rotiboy.com One is never enough, buns to die for ! Business Strategies Positioning Strategy • Freshly baked and warmly served rotiboybun. • Breads are fresh baked daily. • Sandwich for Breakfast, Lightmeal for lunch/dinner, breads for tea, loaf for family, cookies for gift, cakes for celebration ! • Low price leader (average product price : RM 2.50) Identity • Friendly and Cute Logo • Classically classy warm color - (e.g butter cream, dark brown, warm white lighting) • Woody and bricks interior www.rotiboy.com One is never enough, buns to die for ! Marketing Identity 1. The Rotiboy Bakeshoppe logo consists of 3 sections – The Laughing Boy, – Text and – Tagline. Laughing Boy 2. The Logo and tagline are the most prominent identifiers of Rotiboy Bakeshoppe. The logo and tagline is best to appear together as one unit and both Text elements must consist of the same color except the “Bakeshoppe” text in black. Tagline 3. The registered symbol ® must always Centralize immediately follow the Text Logo.