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Boston Globe Session Speakers Managing a Transition From Free to Paid Product Peter Doucette Pamela Markey Executive Director of Circulation Director of Marketing Sales & Marketing MECLABS The Boston Globe Session Speakers Peter Doucette Executive Director of Circulation, Sales & Marketing The Boston Globe Peter Doucette is responsible for all consumer-facing aspects of circulation and audience development for both print and digital subscribers, consumer strategy, CRM, customer service, and customer loyalty. Doucette joined The Boston Globe in 2007 and has served in a number of roles in the circulation department. Prior to his present role, he was director of circulation marketing, where he was an architect for the premium-focused circulation strategy, a critical component in the financial turnaround of The Boston Globe in 2009. Prior to that, Doucette was the director of home delivery and single copy circulation, where he was responsible for growing revenue for the Globe's home delivery business, maximizing newsstand sales and profitability, and increasing customer satisfaction and engagement. 2 Session Speakers Pamela Markey Director of Marketing & Brand Strategy MECLABS Pamela Markey builds strategic partnerships, plans promotional initiatives, and is responsible for both Primary and Applied Research communication- and marketing-related activities. If it impacts a MECLABS brand, it goes through her. Before joining the team in June 2009, Markey worked for seven years as a wireless marketing manager at Bell Canada, during which time she managed campaigns for the Solo Mobile and Bell Mobility brands. Her work has been recognized at Cannes, the CLIOs, and the Canadian Marketing Awards among others. Markey started her career in marketing at Microsoft while completing her Bachelor of Commerce degree at Dalhousie University. 3 An Optimization-based Business Model Radical Redesign: The transition from a free to paid product An optimization-based business model radical redesign The Transition From a Free to Paid Product 6 The Adit • The Advance Leader • Penn Hills Progress • Woodland Progress • Albuquerque Tribune • Algonquin Countryside • Cary-Grove Countryside • Wauconda Courier • American Fork Citizen • Lehi Free Press • Lone Peak Press • Orem Times • Pleasant Grove Review • Americké Listy • Ann Arbor News • Arcadia News-Leader • The Argus Champion • Arlington Heights Post • Elk Grove Times • Hoffman Estates Review • Palatine Countryside • Rolling Meadows Review • Schaumburg Review • Wheeling Countryside Art Review & Preview • AsianWeek • Baltimore Examiner • Batavia Sun • Bolingbrook Sun • Downers Grove Sun • Geneva Sun • Glen Ellyn Sun • Lisle Sun • St. Charles Sun • Wheaton Sun 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