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Harris Interactive Buzz Report #65 July 2016

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buzz report #65 July 2016 fieldwork contact steve evans technology & entertainment [email protected] our contact details Steve Evans – entertainment about us [email protected] 07849 172 341 Lee Langford – technology & telecoms we are a full service research agency [email protected] 07966 339 606 specialising in technology, telecoms, Martin Bradley – media & entertainment media, entertainment and the modern [email protected] 07748 541186 consumer Stephen Timms – technology [email protected] 07989 387 139 we offer a full range of services for Denholm Scotford – business development including: [email protected] 07989 388 164 concept testing www.harrisinteractive.co.uk product/service launching, including pack testing new product development product/service configuration communications testing and tracking brand equity / extension / tracking satisfaction, loyalty & stakeholder relationships segmentation market sizing / share / opportunities youth and kids research employee research global omnibus research state-of-the-art qualitative techniques state-of-the-art online reporting and portals state-of-the-art online community capabilities if you like Buzz, you may like... The Internet of Things (IOT) is becoming a We spend a huge amount of our working Harris Interactive online communities reality and our lives are increasingly smart and leisure time looking at screens. facilitate an ongoing conversation with with usage of devices like smartphones and your customers, putting them at the Harris PixelLife is an ambitious research heart of everything you do. tablets absolutely mainstream. study that attempts to look at every major type of screen and every major Award winning full-service research Harris SmartLife is an ambitious report type of usage in the UK today, everything design and category expertise meets looking at a whole range of existing and from shopping to online dating to best-in-class community platform streaming films. technology. upcoming devices, services and technologies that will affect our everyday lives, whether it’s The findings are based on a nationally With real-time reporting and global being entertained, life in the home, in the representative survey of 3,000 respondent access panels – all under kitchen, out and about and in the car. respondents aged 16-64. one roof. Click here for more details and contact us to find out more about Click here for more details and contact us to find out Contact us to find out more more about Harris PixelLife Harris SmartLife: [email protected] pete cooke [email protected] steve evans [email protected] steve evans +44 (0)7989 387 093 +44 (0)7849 172 341 +44 (0)7849 172 341 3 in this report, we look at: what is “Buzz”? EURO 2016 Football Championship each month, we find out the Wimbledon 2016 Finals “buzz” of a dozen or so recent or UK Referendum vote to leave the European Union upcoming releases/products for The Chilcot Report on Iraq is published technology, telecoms, media and Chris Evans to leave BBC Top Gear entertainment Harry Potter and the Cursed Child play in the West End we find out 3 key buzz metrics Xbox announce Xbox One S slimmer console upgrade per news item/release/product: E3 2016 Video Gaming Conference 1.1 level of awareness & LEGO Star Wars: The Force Awakens video game familiarity Sky launch ''Now TV Combo'', triple-play bundle 2.2 degree to which it generates Sky rebrands ''Sky Movies'' to ''Sky Cinema'' discussion among peers Absolutely Fabulous: The Movie 3. degree of excitement it The Secret Life of Pets movie 3 generates . robust quantitative method The Harris Buzz study results disclosed in this report may TM not be used for advertising, marketing, or promotional . conducted via the Harris Poll Online Omnibus purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or th registered trademarks of their respective owners. 1,992 respondents, fieldwork 11-15 July 2016 . data weighted to be representative of GB national demographics aged 16-64 4 metric 1 of 3 awareness buzz how we asked the question please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each… extremely familiar very familiar somewhat familiar just know the name and nothing more never heard of this 2 important things to note 1. we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report 2. when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched awareness buzz extremely very somewhat know name never familiar familiar familiar only heard of UK Referendum vote to leave the European Union 60% 22% 12% 4%2% As expected Britain voting to Wimbledon 2016 Finals 34% 24% 25% 13% 4% leave the EU tops awareness this month. The news is ahead of the Chris Evans to leave BBC Top Gear 27% 27% 27% 12% 8% rest by a great distance. EURO 16 Football Championship 34% 21% 22% 16% 6% Not even major sporting events Absolutely Fabulous: The Movie 16% 20% 28% 23% 13% like Andy Murray wining this years’ nd The Chilcot Report on Iraq is published 17% 19% 26% 14% 25% Wimbledon final (2 ) or the EURO 2016 championships (4th ) could The Secret Life of Pets movie 15% 17% 27% 22% 19% overtake it. Sky rebrands ''Sky Movies'' to ''Sky Cinema'' 14% 14% 21% 18% 34% All three are in our all-time Top LEGO Star Wars: The Force Awakens video game 8% 13% 20% 26% 33% 200 (see overleaf), and Brexit tops Harry Potter and the Cursed Child play West End 10% 10% 19% 21% 40% this list as well, surpassing the previous topic with the highest Xbox announce Xbox One S slimmer console 7% 9% 12% 15% 58% awareness so far: the death of E3 2016 Video Gaming Conference 8% 7% 11% 12% 62% David Bowie. Sky launch ''Now TV Combo'', triple-play bundle 4% 6% 12% 16% 62% base: all GB 16-64 (1,992) © Harris Interactive 6 awareness buzz top 200 all time list Brexit 94 The Voice UK launched 70 iPhone 5 60 Facebook WhatsApp 53 David Bowie dies 93 Wiggins wins BBC Sport 70 Les Misérables movie 60 Godzilla movie 53 2015 UK Election 90 BBC3 digital-only 70 The Secret Life of Pets 59 Life of Pi movie 53 London 2012 opening 89 12 Yrs a Slave best film 69 Bourne Legacy movie 59 Nintendo 3DS 53 Phone hacking 89 Blatter resigns 69 Pornography filters 59 Steve Jobs resigns 53 Jimmy Savile scandal 88 Minions movie 69 Sherlock S03 on BBC1 59 The Wolverine movie 53 Michael Jackson’s doc 88 Google UK tax controversy 69 The Great Gatsby movie 59 Despicable Me 2 52 Queen's 90th 87 Charlie Sheen in news 68 Windows 8 launched 59 England lose Ashes 0-5 52 Terry Wogan dies 86 David Moyes sacked 68 #nomakeupselfie 58 Fast & Furious 6 movie 52 HMV administration 86 Felix Baumgartner dive 68 IE9 launched 58 James Arthur X Factor 52 J.Clarkson suspended 86 Men In Black 3 movie 68 Internet ‘trolls’ id’d 58 Mrs Brown’s Boys 52 Olympic torch relay 86 Adele album '25' 67 iPhone 6 and 6 Plus 58 Muppets Most Wanted 52 Wimbledon final '16 83 50 Shades of Grey movie 67 Matt Smith last Dr Who 58 Prometheus movie 52 Murray loss Wimbledon 83 Murray Sports Person’y 67 Samsung fined 58 X-Men:DoFP movie 52 Oscars 2012 83 New Strictly BBC1 67 The Inbetweeners 2 58 Capt.America:Civil War 52 Final Harry Potter 82 Titanic 3D movie 67 Twitter super-injunct 58 Amazing Spiderman 2 51 Steve Jobs dies 82 TalkTalk cyber-attack 67 X-Men: Apocalypse 58 Call of Duty: MW3 51 Chris Evans quits Top Gear 81 Free TV licences>75s 66 Amazon Kindle Touch 57 CoD: Black Ops III 51 Alex Ferguson retires 81 The Hobbit movie 66 Big Brother re-launch 57 HG: Mockingjay 1 51 eBay hack 81 Windows 10 66 ENG Ashes win 57 Ice Age 4 movie 51 EURO 2012 81 Batman v Superman 66 Iron Man 3 movie 57 iPhone 5S/5C 51 London 2012 tickets 81 Oscars 2013 65 Leveson Report 57 Taken 3 51 Stars at jubilee concert 81 AbFab: The Movie 64 Murdoch’s BSkyB bid 57 The Interview 51 2014 Glasgow Games 80 Comic Relief 2013 64 Star Trek Into Darkness 57 The Revenant 51 Baftas 2012 80 DAB Radio 64 The Inbetweeners 57 Samsung Galaxy S7 50 Blockbuster admin’n 80 Dawn Planet Apes 64 The Sun on Sunday 57 BT buy EE 50 Brits 2012 80 Freeview HD 64 Dr Who Series 9 57 iPhone secretly tracking 50 Star Wars: TFA movie 79 Murdoch not fit person 64 GoT Series 6 56 PS & Xbox Live disrupt 50 2014 FIFA Brazil 79 Peter Capaldi Dr. Who 64 4G UK Live 56 The Hobbit: TBFA 50 EURO 2016 78 2015 BAFTA Awards 63 Amazing Spider-Man 56 Whatsapp encryption 50 Top Gear S26 (2016) 78 3D TV sets 63 Facebook new design 56 BBC loophole close 49 Leicester win League 77 Dr Who 50th Anniv’y 63 iPad 2 56 Beatles on Spotify 49 Murdoch questions 77 Google brand change 63 JK Rowling reveal 56 Abbey Clancy Strictly 49 The Jungle Book movie 77 I'm a Celebrity Final15 63 Lincoln movie 56 Apple Watch 49 Oscars 2016 77 New series of Dr Who 63 Mockingjay Part 2 56 Facebook plan to float 49 2016 Grand National 76 Chilcot Report 62 Sites go offline SOPA 56 iPad Mini 49 Facebook shares 76 Brits 2013 62 Terminator: Genisys 56 Netflix in UK 49 Jimmy Carr tax 76 Doctor Who series 8 62 Amazon P offline 55 Theory of Everything 49 Skyfall movie 76 Gov’t email spying 62 Chris Moyles leaves 55 TV Licence non pay 49 BlackBerry outage 74 Spectre movie 62 Goal-line technology 55 U2 release free album 49 Britain’s Got Talent 74 Oscars 2015 62 iPhone 4S
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