State Hermitage
Museum in collaboration with
St. Petersburg Russian Federation
March - June 2018
The numbers of the Hermitage Museum
3.000.000 paintings, coins, sculptures, pieces of furniture and objects 374 rooms 50.000 sqm exposure 24 km of total visit route 2.882.385 visitors (2015)
If you spend only one minute to admire each exhibit, you need to spend eleven years in the Hermitage.
These are the numbers that make Hermitage one of the largest museums in the world.
The State Hermitage Museum is a museum of art and culture in Saint Petersburg, Russia is one of the largest and oldest museums in the world. Founded in 1754 by Catherine the Great has been open to the public since 1852.
The collections occupy a large complex of six historic buildings along Palace Embankment, including the Win- ter Palace, a former residence of Russian emperors. Apart from them, the Menshikov Palace, Museum of Porcelain, Storage Facility at Staraya Derevnya and the eastern wing of the General Staff Building are also part of the museum.
The Hermitage is a federal state property. Since July 1992, the director of the Museum has been Mikhail Piotrovsky.
6
The location: Arm's room Over 600 square meters of exposition. GOYA ESTABLISHMENT OF A GENIUS
General manager Michail Piotrovskij
Deputy Scientific Director Georgij Vilinbakhov
Deputy Chief Conservative Manager Svetlana Adksina
Director of Western European Art Sergey Androsov
Curator Paolo Erasmo Mangiante chi è cosa fa ognuno
Scientific Committee Claudio Strinati, Presidente Joan Abellò Alessandro Agresti Josep Fèlix Bentz Tatiana Bushmina Pietro Di Loreto Pier Luigi Carofano Marco Ciampolini Ludmila Kaganè Fabrizio Lemme Malena Manrique Francesco Petrucci Giancarlo Sestieri Joan Ramon Triadó Tur Antonio Vignali
General Organization Ars Inter Populos CAI Ltd
Italian secretary Massimo Gazzarri Yleana Maskaeva Giuseppino Repetto
Responsible for restoration and conservation Tatyana Baranova Antonio Vig
Marketing & Communication Federico Concas CAI LTD – London UK
Museum Support El Prado - Madrid British Museum - London Musei Vaticani - Roma Louvre - Paris
THE EXHIBITION
Over 100 paintings by Goya and artists con- nected to it make “Goya: Establishment of a Genius” one of the most important events in the 2018 Hermitage exhibitions!
The almost total absence at the Museum of works by the great spanish artist (only one painting) contributes to making this a unique event expected by hundreds of thousands of visitors.
Many of the works present have never been shown in exhibition.
For the first time, some of the most famous paintings of Goya, the portrait of the Luis de Borbon family of the Magnani Rocca Foun- dation in Parma and the Portrait of Maria Te- resa de Vallabriga on horseback of the Uffizi collection in Firenze will be exhibited in a Museum of the Russian Federation. Francisco José de Goya y Lucientes ( 30 March 1746 – 16 April 1828) was a Spanish romantic painter and printmaker. He is considered the most important Spanish artist of late 18th and early 19th centuries and throughout his long career was a commentator and chronicler of his era. Immensely successful in his lifetime, Goya is often referred to as both the last of the Old Masters and the first of the moderns. He was also one of the great portraitists of modern times. He was born to a modest family in 1746 in the village of Fuendetodos in Aragon. He studied painting from age 14 under José Luzán y Martinez and moved to Madrid to study with Anton Raphael Mengs. He married Josefa Bayeu in 1773; the couple's life together was characterised by an almost constant series of pregnancies and miscarriages. He became a court painter to the Spanish Crown in 1786 and this early portion of his career is marked by portraits of the Spanish aristocracy and royalty, and Rococo style tapestry cartoons designed for the royal palace. Goya was a guarded man and although letters and writings survive, little is known about his thoughts. He suffered a severe and undiagnosed illness in 1793 which left him completely deaf. After 1793 his work became progressively darker and more pessimistic. His later easel and mural paintings, prints and drawings appear to reflect a bleak outlook on personal, social and political levels, and contrast with his social climbing. He was appointed Director of the Royal Academy in 1795, the year Manuel Godoy made an unfavorable treaty with France. In 1799 Goya became Primer Pintor de Cámara, the then-highest rank for a Spanish court painter. In the late 1790s, commissioned by Godoy, he completed his La maja desnuda, a remarkably daring nude for the time and clearly indebted to Diego Velázquez. In 1801 he painted Charles IV of Spain and His Family. In 1807 Napoleon led the French army into Spain. Goya remained in Madrid during the Peninsular War, which seems to have affected him deeply. Although he did not vocalise his thoughts in public, they can be inferred from his "Disasters of War" series of prints (although published 35 years after his death) and his 1814 paintings The Second of May 1808 and The Third of May 1808. Other works from his mid period include the "Caprichos" and Los Disparates etching series, and a wide variety of paintings concerned with insanity, mental asylums, witches, fantastical creatures and religious and politicalcorruption, all of which suggest that he feared for both his country's fate and his own mental and physical health. His late period culminates with the "Black Paintings" of 1819–1823, applied on oil on the plaster walls of his house the "Quinta del Sordo" (house of the deaf man) where, disillusioned by political and social developments in Spain he lived in near isolation. Goya eventually abandoned Spain in 1824 to retire to the French city of Bordeaux, accompanied by his much younger maid and companion, Leocadia Weiss, who may or may not have been his lover. There he completed his "La Tauromaquia" series and a number of other, major, canvases. Following a stroke which left him paralyzed on his right side, and suffering failing eyesight and poor access to painting materials, he died and was buried on 16 April 1828 aged 82. His body was later re-interred in Spain.
Some of the works on display
The exhibition highlights the artistic path and the formation of Goya in Italy, highlighting the iconic and stylistic parallelisms over 100 paintings
Francisco José de Goya Portrait of Gaspar Melchor de Jovellanos (1784-1785) Oil on canvas (185 x 110 cm) Museo de Bellas Artes de Asturas Oviedo
Pompeo Batoni Portrait of Jolm Peirse (1775) Oil on canvas (249 x 155 cm) National Museum of Ancient Rome Art
Francisco Goya Annibale winner for the first time reigning by the Alps Italy (1771) Oil on canvas (33 x 40.5 cm) Zaragoza Museum
Francisco Goya Portrait of the family of Luis de Borbon (1783) Oil on Canvas (248 x 330 cm) Magnani Rocca Parma Foundation
Francisco Goya The Hague. (Summer) (1786) Oil on Canvas (34 x 76 cm) Museo Lazaro Galdiano Madrid
Francisco Goya Children looking for nests among the rubble (1786) Oil on canvas (30.5 x 43.5 cm) Santamarca Madrid Foundation
Francisco Goya Se1f-portrait at 25 years (1771) Oi1 on canvas (62 x 42 cm) Private Collection Zaragoza Museum
Pompeo Batoni Portrait of Duchess Girolama Santacroce Conti looking to his toilette (1760) Oil on Canvas (49 x 120 cm) Museum of Rome
Francisco Goya David who fights to face Goliath (1771) Oil on canvas (40 x 32 cm) Private collection
Francisco Goya The Sabbath (1797-1798) Oil on Canvas (44 x 31 cm) Museum Lazaro Galdiano Madrid
Francisco Goya Portrait Maria Teresa ofBourbon and Vallabriga, Princess ofPeace (1795-8) Oil on Canvas (220 x 140 cm) Uffizi Gallery Florence
Francisco Goya Portrait of Countess Duchess of Bonavente (1785) Oil on canvas (195 x 78 cm) Private Collection Spain PROMOTION
The exhibition “GOYA: Establi- shment of a Genius” is considered one of the most important exhibition of 2018 thanks to the completeness of the path and the number of new works present; The Hermitage Museum has two de- dicated offices. The first deals with media communication (TV, printed paper), the second only in digital media (social, marketing one-to-one).
The Hermitage Museum's commu- nication office is in close contact with ali the most famous magazines related to the world of national art and international and, of course, with ali major national and interna- tional newspapers
SOCIAL MEDIA
The event will be promoted within social, VK (the most popular so- cial in the Federation with over 210 million users) and Facebook (mainly business people). EVENTS
Promotional events can be organized in some of the halls of the Her- mitage Palace such as receptions, dinners, parades, and product shows. Catering is entrusted to a few accredited companies. The ser- vice level is absolutely top notch. Each event develops different cha- racteristics and needs. If there is interest in this, we will be careful, after a short briefing with the company, to evaluate the feasibility and the costs. GRANORO PUGLIESE ED ALTRI
Sponsor Layout Displays Informazioni tecniche Decaux circuito digitale
Malpensa Terminal 1 e Terminal 2,
Milano Linate,
Orio al Serio –
Bergamo-, Torino Caselle n. 137 schermi in totale
impianto retroilluminato n. 177 a Malpensa T1 (100% dei
passeggeri in partenza)
impianto retroilluminato n. 425 a Milano Linate (100% dei
passeggeri in partenza)
impianto retroilluminato n. 611 a Orio al Serio (100% dei
passeggeri in partenza)
impianto retroilluminato n. C1-110 a Torino Caselle (100% dei
passeggeri in partenza)
impianto retroilluminato n. P1 a Genova (100% dei passeggeri in
partenza).
Goya -Catalogo Mostra
Catalogo * F.to 25 x 45 300 Pagine Stampa a 6 colori Carta Patinata 90 gr
Spazi sponsor solo Main Sponsor - Copertina logo vedi manifesto - 4 copertina
*Informazioni indicative
Goya Establishment of Genius March 2018
OFFICIAL DOCUMENTS
СОГЛАШЕНИЕ О !"")+#) #& СОТРУДНИЧЕСТВЕ "))*$+!-&)($
Санкт$Петербург e)/f марта )'(. г % FJW CRN][XK^[PX e)/f VJ[aX )'(.
Государственный Эрмитаж# город &6 '><29 ,=.=.62 1266B%2;75=.42 MNUUJ Санкт$Петербург# Российская Федерация# в LR]]b MR FJW CRN][XK^[PX# 9NMN[JaRXWN E^\\J# лице Генерального директора Михаила [JYY[N\NW]J]X MJU 7R[N]]X[N PNWN[JUN @RLQJRU ПИОТРОВСКОГО# действующего на C (%≅ Государственный Эрмитаж (%≅ ≅ 1 Comunicazione Evento ed organizzazione CAI WORLD WIDE COMPANY LIMITED Company No. 09252239 601 INTERNATIONAL HOUSE 223 REGENT STREET LONDON W1B 2QD Tel: (+44) 207 544 1483 Fax: (+44) 207 544 1090 Comitato Scientifico ed organizzativo Ars Inter Populos