Centre for Tourism Research, Development and Innovation (CiTUR)

Proceedings Book

XI INTERNATIONAL TOURISM CONGRESS - ITC´19 | 167

Title XI International Tourism Congress - The Image and Sustainability of Tourism Destinations (Proceedings Book).

Editing and Property Centre for Tourism Research, Development and Innovation (CiTUR)

Printing Online Edition http://itc.citur-tourismresearch.com/

Editorial Board Susana Teles | Paulo Almeida | Mara Franco | João Paulo Jorge

The Book is open access and double-blind peer reviewed.

Authors are responsible for the linguistic and technical accuracy of their contributions

Financed by national funds through FCT - Foundation for the Science and Technology, I.P. (UID / GES / 04470/2019)

© 2020 Centre for Tourism Research, Development and Innovation (CiTUR)

CHAIRPERSONS

Susana Teles (University of Madeira, Funchal Portugal) Paulo Almeida (Polytechnic of Leiria, Portugal)

ORGANIZING COMMITTEE

Mara Franco Anabela Almeida University of Madeira, Portugal Polytechnic of Leiria, Portugal

Catarina Fernando João Costa University of Madeira, Portugal Polytechnic of Leiria, Portugal

Luís Mota João Paulo C. S. Jorge University of Madeira, Portugal Polytechnic of Leiria, Portugal

Bruno Gaspar Verónica Oliveira University of Madeira, Portugal Polytechnic of Leiria, Portugal

Renato Marques University of Madeira, Portugal

Sara Vieira University of Madeira, Portugal

SCIENTIFIC COMMITTEE

External members Richard Butler, Strathclyde Business School, United Kingdom Adiaa Se Uieidade Feeae Bai Rogério João Lunkes, Universidade Federal de Santa Agustín Santana Talavera, Universidad de la Laguna, Catarina, Brazil Spain Rong Huang , University of Plymouth, United Alfonso Vargas Sánchez, University of Huelva, Spain Kingdom Ana Claudia Machado Padilha, Universidade de Roswithia Weber, Universidade Feevale, Brazil Passo Fundo, Brazil Simone Weschenfelder, Universidade Feevale, Brazil Anna Trono, University of Salento, Italy Sung Hee Park, Keimyung University, Republic of Andrew J. Frew, Queen Margaret University, United Korea Kingdom Tomás Jesús López-Gusmán, University of Córdoba, Carlos Cardoso Ferreira, University of Coimbra, Spain Portugal Ta Naieaa Ld Uiei, Poland Chris Cooper, Oxford Brooks University, United Valéria Lima Guimarães, Universidade Federal Kingdom Fluminense, Brazil Chris Stone, Manchester Metropolitan University, United Kingdom CiTUR Madeira Hub Christian Bataillou, Université de Perpignan, France António Almeida, University of Madeira; Dalila Rosa Hallal, Universidade Federal de Pelotas, António Martins, University of Madeira; Brazil Bruno Sousa, University of Madeira; David Airey, University of Surrey, United Kingdom Catarina Fernando, University of Madeira; Débora Fittipaldi Gonçalves, Universidade Estadual Eduardo Leite, University of Madeira; de Mato Grosso do Sul, Brazil Frederica Gonçalves, University of Madeira; Dimitrios Buhalis, Bournemouth University, United Helder Lopes, University of Madeira; Kingdom João Prudente, University of Madeira; Dogan Gursoy, Washington State University, USA Luís Oliveira, Escola Profissional de Hotelaria e Douglas Michele Turco, Drexel University, Turismo da Madeira; Philadelphia, USA Mara Franco, University of Madeira; Elisa Backer, University of Ballarat, Australia Pedro Correia, University of Madeira; Elizete de Azevedo Kreutz, Univates University, Ricardo Correia, University of Madeira; Brazil Rossana Santos, University of Madeira; Fiorella Dallara, University of Bologna, Italy Ri Caah Uiei Dąba Gica Graham Busby, University of Plymouth, United Polónia; Kingdom Sérgio de Jesus Teixeira, University of Madeira; Graham Miller, University of Surrey, United Sérgio Lousada, University of Madeira; Kingdom Susana Teles, University of Madeira. Gui Lohmann, Southern Cross University, Australia John Fotis, Bournemouth University, United CiTUR Algarve Hub Kingdom Célia Ramos, University of Algarve Kathleen Adams, Loyola University of Chicago, USA Cláudia Almeida, University of Algarve Kelly Bricker, International Ecotourism Society, USA Elisabete Rodrigues, Polytechnic Institute of Maria Helena Weber, Universidade Feevale, Brazil Portalegre Maria José Andrade Suárez, University of A Coruña, Eva Milheiro, Polytechnic Institute of Portalegre Spain Fernando Perna, University of Algarve Mary Sandra Guerra Ashton, Universidade Feevale, Gorete Dinis, Polytechnic Institute of Portalegre Brazil João Filipe Rodrigues, Polytechnic Institute of Beja Marianna Sigala, University of South Australia Maria João Ramos, Polytechnic Institute of Beja Business School, Australia Mai Creia, University of Algarve Mário Passos Ascenção, Haaga-Helia University of Maa Aaa Pechic Iie f Beja Applied Sciences, Finland Paa Mai Uiei f Agae Michael Hall, University of Canterbury, New Zealand Paula Serdeira Azevedo, University of Algarve Miguel Moital, Bournemouth University, United Sandra Rebelo, University of Algarve Kingdom Sílvia Quinteiro, University of Algarve Nëe OC Lieick Iie f Techg Victor Figueira, Polytechnic Institute of Beja Irland Pieter Piket, Breda University of Applied Sciences, CiTUR Estoril Hub The Netherlands Ana Cláudia Gonçalves, ESHT Estoril Regina Schluter, Centro de Investigaciones y Estudio Ana Inácio, ESHT Estoril Turísticos, Argentina Ana Rita de Deus Rocha Alves Peres da Costa, ESHT Estoril António Manuel Henrique Fernandes, ESHT Estoril

i Cândida Cadavez, ESHT Estoril Cláudia Costa, Polytechnic Institute of Bragança, Carlos Fernando Santiago Neto Brandão, ESHTE Portugal Catarina Rosa Nunes, ESHT Estoril Cláudia Seabra, Polytechnic Institute of Viseu Cláudia Alexandra C. Lourenço Viegas, ESHT Estoril Cristina Barroco, Polytechnic Institute of Viseu Elsa Correia Gavinho, ESHT Estoril Elsa Esteves, Polytechnic Institute of Bragança; Francisco Silva, ESHT Estoril George Ramos, Polytechnic Institute of Castelo Isilda Maria Lopes de Sousa Ramos Leitão, ESHTE Branco João António dos Reis, ESHT Estoril Gonçalo Fernandes, Polytechnic Institute of Guarda Jorge Ferraz, ESHT Estoril Joana Fernandes, Polytechnic Institute of Bragança Jorge Manuel de Oliveira Flor Abrantes, ESHTE Joaquim Antunes, Polytechnic Institute of Viseu Jorge Manuel Rodrigues Umbelino, ESHT Estoril José Alexandre Martins, Polytechnic Institute of José Sancho e Silva, ESHT Estoril Guarda Maria da Graça Luís da Conceição Joaquim, ESHTE Manuel Salgado, Polytechnic Institute of Guarda Maria de Lurdes Santana Calisto, ESHT Estoril Luísa Lopes, Polytechnic Institute of Bragança Maria Manuela Mendes Guerra, ESHT Estoril Pedro Fonseca, Polytechnic Institute of Guarda Maria Raquel Gomes Moreira, ESHT Estoril Ricardo Guerra, Polytechnic Institute of Guarda Maria Teresa Gomes Valente da Costa, ESHT Estoril Romeu Lopes, Polytechnic Institute of Guarda Mário Dinis Serrazina Mendes Silva, ESHT Estoril Sara Nunes, Polytechnic Institute of Castelo Branco N Sia Gtavo, ESHT Estoril Suzanne Amaro, Polytechnic Institute of Viseu Ra Fiie ESHT Ei Vitor Roque, Polytechnic Institute of Guarda Vitor Manuel Cadete Ambrósio, ESHT Estoril CiTUR Leiria Hub CiTUR Coimbra Hub Anabela Almeida, Polytechnic of Leiria Andreia Moura, Polytechnic Institute of Coimbra Ana Elisa de Sousa, Polytechnic of Leiria Bruno Sousa, Polytechnic Institute of Cávado e Ave Ana Luísa Pires, Polytechnic of Leiria Cândida Silva, Polytechnic Institute of Porto António Sérgio Araújo, Polytechnic of Leiria Carlos Fernandes, Polytechnic Institute of Viana do Carlos Filipe Pinto Rebelo, Polytechnic of Leiria Castelo Cátia Malheiros, Polytechnic of Leiria Dália Filipa Liberato, Polytechnic Institute of Porto Célia Salmim Rafael, Polytechnic of Leiria Eduardo Albuquerque, Polytechnic Institute of Porto Eunice Lopes, Polytechnic Institute of Tomar Fernanda Ferreira, Polytechnic Institute of Porto Fernanda Oliveira, Polytechnic of Leiria Flávio Ferreira, Polytechnic Institute of Porto Francisco Dias, Polytechnic of Leiria Eugénia Lima Deville, Polytechnic Institute of Francisco Ferraz, Polytechnic of Leiria Coimbra Gilberto Moiteiro, Polytechnic of Leiria Goretti Silva, Polytechnic Institute of Viana do Inês Brasão, Polytechnic of Leiria Castelo João Paulo Jorge, Polytechnic of Leiria Hugo Sampaio, Polytechnic Institute of Cávado e José Luís Braga, Polytechnic Institute of Tomar Ave Júlia Fonseca, Polytechnic of Leiria João Luís Silva, Polytechnic Institute of Cávado e Ave Júlio Coelho, Polytechnic of Leiria Luís Correia, Polytechnic Institute of Porto Luís Lima Santos, Polytechnic of Leiria Luís Mendes Correia, Polytechnic Institute of Luís Mota Figueira, Polytechnic Institute of Tomar Coimbra Marlusa Gosling, Federal University of Minas Gerais, Maria do Rosário Campos Mira, Polytechnic Brazil Institute of Coimbra Nuno Almeida, Polytechnic of Leiria Maria Leonor Gambini, Polytechnic Institute of Nuno Abranja, ISCE Coimbra Paula Cardoso, Polytechnic of Leiria Mónica Oliveira, Polytechnic Institute of Porto Paulo Almeida, Polytechnic of Leiria Pedro Carvalho, Polytechnic Institute of Viana do Paulo Lourenço, Polytechnic of Leiria Castelo Rogério Lunkes, Universidade Federal de Santa Pedro Liberato, Polytechnic Institute of Porto Catarina, Brazil Ricardo Melo, Polytechnic Institute of Coimbra Sofia Eurico, Polytechnic of Leiria Sílvia Raquel Pereira, Polytechnic Institute of Sónia Pais, Polytechnic of Leiria Cávado e do Ave Verónica Oliveira, Polytechnic of Leiria Susana Lima, Polytechnic Institute of Coimbra Susana Relvas, Polytechnic Institute of Coimbra Susana Silva, Polytechnic Institute of Porto Vânia Costa, Polytechnic Institute of Cávado e do Ave

CiTUR Guarda Hub Adriano Costa, Polytechnic Institute of Guarda Aida Carvalho, Polytechnic Institute of Bragança Ana Daniel, Polytechnic Institute of Guarda

ii TABLE OF CONTENTS

FULL PAPERS Adriano Costa, José Alexandre Martins and Zaida O impacto da Feira do Queijo de Seia Ferreira 1 Alba Barreth González and Jose Luis Proaño La influencia de los medios de comunicación en el turismo Moreira 14 Alba Caicedo, Enrique Santos and Luís Lima La competitividad de Guayaquil hacia el bleisure tourism Santos 22

Caracterização dos consumidores do Museu de Portimão. Um Ana Rodrigues, Manuela Rosa and Efigénio 36 contributo para o turismo cultural e acessível Rebelo

Empregabilidade e Ensino Superior: o estudo de caso do Ana Sofia Viana, Sónia Pais, Ana Elisa Sousa and 51 mestrado em Gestão e Direção Hoteleira - ESTM Michael Schön Anabela Elias-Almeida, Cátia Malheiros Ferreira Are Alternative Accommodations a Threat to Hotels in Portugal? and Maria Sofia Lopes 63

Liquidity vs net income: an analysis of Portuguese hotel Catarina Silva, Luís Lima Santos, Conceição 74 companies Gomes and Cátia Malheiros Turismo gastronómico: proposta de uma carta gastronómica para Cristina Rodrigues, Adriano Costa and Anabela a região da Comunidade Intermunicipal das Beiras e Serra da Sardo 87 Estrela

A satisfação e o retorno às festividades locais: o caso da Festa Diana Faria, Laurentina Vareiro and Alexandra 101 das Cruzes, Barcelos Malheiro The City Next Door; Branding Alexandria, Egypt Dina M. Weheba and Mohamed A. Nassar 116

Percepções do turismo e a relação residentes-visitantes: o caso Diogo Cardoso, Raquel Mendes and Laurentina 127 do Porto (Portugal) Vareiro

Strategies promoting hiking and cycle tourism in Greece. A case Efthimios Bakogiannis, Charalampos Kyriakidis, Maria Siti, Christos Karolemeas & Efthymia 140 study. Kourmpa

El agroturismo: una oportunidad para el desarrollo sostenible del Elisa Solis Argandoña and José Antonio 151 sector agrario en la provincia de Los Ríos, Ecuador Camúñez Ruiz The Tourism Distribution in Portugal and Spain: an approach to its Fernanda Oliveira and Conceição Gomes 161 performance evaluation

Electric Mobility in a Nature Reserve in Portugal - Virtues, George Ramos, Rogério Dionísio and Paula 174 Conflicts and Tourism Pereira

Accounting for dissimilarities in hospitality costs among Íris Tourita, Conceição Gomes, Cátia Malheiros 189 Portuguese regions and Luís Lima Santos A Madeira vista por Isabella de França: Itinerários Literários no Isilda Leitão 202 Âmbito do Circuito Turístico CIVITAS DESTINATIONS Projec promoing oriss ssainable Joana Gaudêncio and Claúdio Mantero 219 mobility in insular Regions

Critical factors of success and innovation in the first organic Larissa Bigóis, Ana Claudia Padilha, Verner Luis 228 tourism route in Brazil Antoni & Marcelino de Souza

Determinantes do TRevPAR, uma análise dos hotéis portugueses Maria Rolim, Cátia Malheiros, Conceição Gomes 244 entre 2010 e 2017 and Luís Lima Santos

Análisis del perfil y preferencias del turista chino que visita la Rafael Arce Bastidas, Paul Freire Sierra, Elisa Verónica Solis Argandoña and Nadia Argudo 254 costa de Ecuador Guevara

Are hotel companies creditworthy? The case of Portuguese Ricardo Pãozinho, Luís Lima Santos, Conceição 267 hospitality industry Gomes and Cátia Malheiros

Study of customer satisfaction with the hotel sector of the Rosa M. Mariño-Mesías, Betlem Sabrià-Bernadó, 281 Principality of Andorra based on the reviews on Booking Josep Fortó-Areny, Aleix Dorca-Josa

iii

Repensar el marketing estratégico de la ciudad: Análisis del Rui Martins, Alejandro del Moral and Michael comportamiento de los portugueses seniors en el contexto del Schön 291 turismo de ciudad

Environmental Awareness of Surf Tourists: the case study of Sarah Springwald, João Paulo Jorge, Dulcineia 302 Peniche, Portugal Ramos and Ana Sofia Viana

Diferenciação do produto através da valorização do turismo Tânia Marina Ferreira Guerra, Maria Pilar Moreno 319 industrial Pacheco and António Sérgio Araújo de Almeida SHORT PAPERS

Using Data Analytics to understand visitors online search Aida Carvalho, Arlindo Santos and Carlos R. 331 interests: the case of Douro Museum Cunha

Analsis of he economic impac of Torre de Moncoros Medieal Aida Carvalho, Joana Fernandes and Victor 337 Fair for local development Moreira Local products and gastronomy valuation for tourism and food Bruno Sousa and Luís Mota 344 sustainability in the Autonomous Region of Madeira

Regional products and typical dishes in restaurants in the Bruno Sousa, Helena Pereira and Cármen 348 Autonomous Region of Madeira Sequeira

The role of attachment in the choice of tourist destination of Bruno Sousa, Rossana Santos and Diana 352 emigrants: a preliminary study Azevedo Avaliação das rotas turísticas em Portugal Continental: Uma Carlos Vilela da Mota and Fernando F. Gonçalves 356 análise de clusters

Mountain hikes and Leada praciioners moiaion and Catarina Fernando, Helder Lopes, João Noite, 363 experience- Characterization Ricardo Alves and João Prudente

A New Dimension on Sustainability of Tourism Destinations: The Diana Foris, Adriana Tokar, Dn Marcel Tokar 368 "Green Water" Program and Tiberiu Foris The Impact of the European Wine City 2018 - Torres Vedras / Dulcineia Ramos & Rui Penetra 372 Alenquer (CEV) in the local stakholders Inventário, classificação e gestão de recursos turísticos: o caso do Francisco Silva and Maria Céu Almeida 378 canyoning

Hikes and Levadas in Madeira: Characterizing visitors and their João Prudente, Hélder Lopes, João Noite, Ana Rodrigues, Sara Vieira, Ricardo Alves and 385 experience Catarina Fernando The Identity and Genuineness of Madeira Natural and Cultural Jorge Soares & Naidea Nunes 390 Heritage as Determining Factors for Sports Tourist Products

Exploring Environmental Satisfaction in Tourist Sites: A View to Luís Mota, Mara Franco, Agostinho Marques and 395 Madeira Island Bruno Gaspar Clral dimensions impac on csomers epecaions abo he Mara Franco and Raquel Meneses 402 hotel service: application in different HDI Latin countries Mariana Alcoforado and the making of Beja as a literary tourism Maria João Ramos and João Rodrigues 408 destination Museu Virtual do Turismo (MUVITUR) © revela a história do Maria José Aurindo and Conceição Machado 414 turismo da Madeira (1930-2000) Mapping Cultural Tourism Routes in Baixo Alentejo, Portugal: An Victor Figueira and Maria João Ramos 419 Exploratory Study of the Municipality of Beja

A imagem peregrina de Nossa Senhora de Fátima: uma marca do Vitor Ambrósio, João Caldeira Heitor, Teresa 425 turismo religioso Alves

iv

local development

. This term is mostly used in the tourism literature to describe a destination development and marketing strategy to obtain all the potential economic benefits of events.

1

1 Portugal 2020 Inter ministerial Coordination Commission, on a proposal from the National Association of Portuguese Municipalities, approved the classification of 164 low-density municipalities (LDM) for the purpose of applying positive discrimination measures, within the scope of Portugal 2020 and with the objective of recognizing a treatment differentiated to low density territories. To be considered low density, a multi criteria approach was defined that considers population density, demography, settlement, physical characteristics of the territory, socioeconomic characteristics and accessibility as criteria for classifying as LDM.

4.1. Torre de Moncorvo Medieval Fair

4.2. Exhibitors results

Table 3 shows the estimated revenues per visitor and per nationality in the exhibitor opinion. Most of the exhibitors consider that national and international visitors buy products/services until 49 euros (84.6% and 85.5%, respectively).

4.3. - Visitors results

In all products, the visitors spend an average amount of 198.7 euros.

Table 5 Average spend at fair excluding meals/restoration

# - Euros / Visitor

4.4. Estimated economic impact of the visitors

References