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Centre for Tourism Research, Development and Innovation (CiTUR) Proceedings Book XI INTERNATIONAL TOURISM CONGRESS - ITC´19 | 167 Title XI International Tourism Congress - The Image and Sustainability of Tourism Destinations (Proceedings Book). Editing and Property Centre for Tourism Research, Development and Innovation (CiTUR) Printing Online Edition http://itc.citur-tourismresearch.com/ Editorial Board Susana Teles | Paulo Almeida | Mara Franco | João Paulo Jorge The Book is open access and double-blind peer reviewed. Authors are responsible for the linguistic and technical accuracy of their contributions Financed by national funds through FCT - Foundation for the Science and Technology, I.P. (UID / GES / 04470/2019) © 2020 Centre for Tourism Research, Development and Innovation (CiTUR) CHAIRPERSONS Susana Teles (University of Madeira, Funchal Portugal) Paulo Almeida (Polytechnic of Leiria, Portugal) ORGANIZING COMMITTEE Mara Franco Anabela Almeida University of Madeira, Portugal Polytechnic of Leiria, Portugal Catarina Fernando João Costa University of Madeira, Portugal Polytechnic of Leiria, Portugal Luís Mota João Paulo C. S. Jorge University of Madeira, Portugal Polytechnic of Leiria, Portugal Bruno Gaspar Verónica Oliveira University of Madeira, Portugal Polytechnic of Leiria, Portugal Renato Marques University of Madeira, Portugal Sara Vieira University of Madeira, Portugal SCIENTIFIC COMMITTEE External members • Richard Butler, Strathclyde Business School, United Kingdom • Adriana Stümer, Universidade Feevale, Brazil • Rogério João Lunkes, Universidade Federal de Santa • Agustín Santana Talavera, Universidad de la Laguna, Catarina, Brazil Spain • Rong Huang , University of Plymouth, United • Alfonso Vargas Sánchez, University of Huelva, Spain Kingdom • Ana Claudia Machado Padilha, Universidade de • Roswithia Weber, Universidade Feevale, Brazil Passo Fundo, Brazil • Simone Weschenfelder, Universidade Feevale, Brazil • Anna Trono, University of Salento, Italy • Sung Hee Park, Keimyung University, Republic of • Andrew J. Frew, Queen Margaret University, United Korea Kingdom • Tomás Jesús López-Gusmán, University of Córdoba, • Carlos Cardoso Ferreira, University of Coimbra, Spain Portugal • Tomasz Napierała, Lodz University, Poland • Chris Cooper, Oxford Brooks University, United • Valéria Lima Guimarães, Universidade Federal Kingdom Fluminense, Brazil • Chris Stone, Manchester Metropolitan University, United Kingdom CiTUR Madeira Hub • Christian Bataillou, Université de Perpignan, France • António Almeida, University of Madeira; • Dalila Rosa Hallal, Universidade Federal de Pelotas, • António Martins, University of Madeira; Brazil • Bruno Sousa, University of Madeira; • David Airey, University of Surrey, United Kingdom • Catarina Fernando, University of Madeira; • Débora Fittipaldi Gonçalves, Universidade Estadual • Eduardo Leite, University of Madeira; de Mato Grosso do Sul, Brazil • Frederica Gonçalves, University of Madeira; • Dimitrios Buhalis, Bournemouth University, United • Helder Lopes, University of Madeira; Kingdom • João Prudente, University of Madeira; • Dogan Gursoy, Washington State University, USA • Luís Oliveira, Escola Profissional de Hotelaria e • Douglas Michele Turco, Drexel University, Turismo da Madeira; Philadelphia, USA • Mara Franco, University of Madeira; • Elisa Backer, University of Ballarat, Australia • Pedro Correia, University of Madeira; • Elizete de Azevedo Kreutz, Univates University, • Ricardo Correia, University of Madeira; Brazil • Rossana Santos, University of Madeira; • Fiorella Dallara, University of Bologna, Italy • Rui Castanho, University Dąbrowa Górnicza, • Graham Busby, University of Plymouth, United Polónia; Kingdom • Sérgio de Jesus Teixeira, University of Madeira; • Graham Miller, University of Surrey, United • Sérgio Lousada, University of Madeira; Kingdom • Susana Teles, University of Madeira. • Gui Lohmann, Southern Cross University, Australia • John Fotis, Bournemouth University, United CiTUR Algarve Hub Kingdom • Célia Ramos, University of Algarve • Kathleen Adams, Loyola University of Chicago, USA • Cláudia Almeida, University of Algarve • Kelly Bricker, International Ecotourism Society, USA • Elisabete Rodrigues, Polytechnic Institute of • Maria Helena Weber, Universidade Feevale, Brazil Portalegre • Maria José Andrade Suárez, University of A Coruña, • Eva Milheiro, Polytechnic Institute of Portalegre Spain • Fernando Perna, University of Algarve • Mary Sandra Guerra Ashton, Universidade Feevale, • Gorete Dinis, Polytechnic Institute of Portalegre Brazil • João Filipe Rodrigues, Polytechnic Institute of Beja • Marianna Sigala, University of South Australia • Maria João Ramos, Polytechnic Institute of Beja Business School, Australia • Marisol Correia, University of Algarve • Mário Passos Ascenção, Haaga-Helia University of • Marta Amaral, Polytechnic Institute of Beja Applied Sciences, Finland • Paula Martins, University of Algarve • Michael Hall, University of Canterbury, New Zealand • Paula Serdeira Azevedo, University of Algarve • Miguel Moital, Bournemouth University, United • Sandra Rebelo, University of Algarve Kingdom • Sílvia Quinteiro, University of Algarve • Noëlle O’Connor, Limerick Institute of Technology, • Victor Figueira, Polytechnic Institute of Beja Irland • Pieter Piket, Breda University of Applied Sciences, CiTUR Estoril Hub The Netherlands • Ana Cláudia Gonçalves, ESHT Estoril • Regina Schluter, Centro de Investigaciones y Estudio • Ana Inácio, ESHT Estoril Turísticos, Argentina • Ana Rita de Deus Rocha Alves Peres da Costa, ESHT Estoril • António Manuel Henrique Fernandes, ESHT Estoril i • Cândida Cadavez, ESHT Estoril • Cláudia Costa, Polytechnic Institute of Bragança, • Carlos Fernando Santiago Neto Brandão, ESHTE Portugal • Catarina Rosa Nunes, ESHT Estoril • Cláudia Seabra, Polytechnic Institute of Viseu • Cláudia Alexandra C. Lourenço Viegas, ESHT Estoril • Cristina Barroco, Polytechnic Institute of Viseu • Elsa Correia Gavinho, ESHT Estoril • Elsa Esteves, Polytechnic Institute of Bragança; • Francisco Silva, ESHT Estoril • George Ramos, Polytechnic Institute of Castelo • Isilda Maria Lopes de Sousa Ramos Leitão, ESHTE Branco • João António dos Reis, ESHT Estoril • Gonçalo Fernandes, Polytechnic Institute of Guarda • Jorge Ferraz, ESHT Estoril • Joana Fernandes, Polytechnic Institute of Bragança • Jorge Manuel de Oliveira Flor Abrantes, ESHTE • Joaquim Antunes, Polytechnic Institute of Viseu • Jorge Manuel Rodrigues Umbelino, ESHT Estoril • José Alexandre Martins, Polytechnic Institute of • José Sancho e Silva, ESHT Estoril Guarda • Maria da Graça Luís da Conceição Joaquim, ESHTE • Manuel Salgado, Polytechnic Institute of Guarda • Maria de Lurdes Santana Calisto, ESHT Estoril • Luísa Lopes, Polytechnic Institute of Bragança • Maria Manuela Mendes Guerra, ESHT Estoril • Pedro Fonseca, Polytechnic Institute of Guarda • Maria Raquel Gomes Moreira, ESHT Estoril • Ricardo Guerra, Polytechnic Institute of Guarda • Maria Teresa Gomes Valente da Costa, ESHT Estoril • Romeu Lopes, Polytechnic Institute of Guarda • Mário Dinis Serrazina Mendes Silva, ESHT Estoril • Sara Nunes, Polytechnic Institute of Castelo Branco • Nuno Silva Gustavo, ESHT Estoril • Suzanne Amaro, Polytechnic Institute of Viseu • Raúl Filipe, ESHT Estoril • Vitor Roque, Polytechnic Institute of Guarda • Vitor Manuel Cadete Ambrósio, ESHT Estoril CiTUR Leiria Hub CiTUR Coimbra Hub • Anabela Almeida, Polytechnic of Leiria • Andreia Moura, Polytechnic Institute of Coimbra • Ana Elisa de Sousa, Polytechnic of Leiria • Bruno Sousa, Polytechnic Institute of Cávado e Ave • Ana Luísa Pires, Polytechnic of Leiria • Cândida Silva, Polytechnic Institute of Porto • António Sérgio Araújo, Polytechnic of Leiria • Carlos Fernandes, Polytechnic Institute of Viana do • Carlos Filipe Pinto Rebelo, Polytechnic of Leiria Castelo • Cátia Malheiros, Polytechnic of Leiria • Dália Filipa Liberato, Polytechnic Institute of Porto • Célia Salmim Rafael, Polytechnic of Leiria • Eduardo Albuquerque, Polytechnic Institute of Porto • Eunice Lopes, Polytechnic Institute of Tomar • Fernanda Ferreira, Polytechnic Institute of Porto • Fernanda Oliveira, Polytechnic of Leiria • Flávio Ferreira, Polytechnic Institute of Porto • Francisco Dias, Polytechnic of Leiria • Eugénia Lima Deville, Polytechnic Institute of • Francisco Ferraz, Polytechnic of Leiria Coimbra • Gilberto Moiteiro, Polytechnic of Leiria • Goretti Silva, Polytechnic Institute of Viana do • Inês Brasão, Polytechnic of Leiria Castelo • João Paulo Jorge, Polytechnic of Leiria • Hugo Sampaio, Polytechnic Institute of Cávado e • José Luís Braga, Polytechnic Institute of Tomar Ave • Júlia Fonseca, Polytechnic of Leiria • João Luís Silva, Polytechnic Institute of Cávado e Ave • Júlio Coelho, Polytechnic of Leiria • Luís Correia, Polytechnic Institute of Porto • Luís Lima Santos, Polytechnic of Leiria • Luís Mendes Correia, Polytechnic Institute of • Luís Mota Figueira, Polytechnic Institute of Tomar Coimbra • Marlusa Gosling, Federal University of Minas Gerais, • Maria do Rosário Campos Mira, Polytechnic Brazil Institute of Coimbra • Nuno Almeida, Polytechnic of Leiria • Maria Leonor Gambini, Polytechnic Institute of • Nuno Abranja, ISCE Coimbra • Paula Cardoso, Polytechnic of Leiria • Mónica Oliveira, Polytechnic Institute of Porto • Paulo Almeida, Polytechnic of Leiria • Pedro Carvalho, Polytechnic Institute of Viana do • Paulo Lourenço, Polytechnic of Leiria Castelo • Rogério Lunkes, Universidade Federal de Santa • Pedro Liberato, Polytechnic Institute