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Entrepreneurship in Rural Areas Co-funded by the Erasmus+ Programme of the European Union Manual Entrepreneurship in Rural Areas through the production and exploitation of medicinal and aromatic plants through the production and exploitation of medicinal and aromatic plants and exploitation the production of medicinal and aromatic through authors: Dana Maria Bobiț, Mariana Ciufu, Viorica Ghinea, Lāsma Līcīte, Aina Muška, Līga Paula, Dina Popluga, Lorena-Andreea Urse, Lucian Urse Entrepreneurship in Rural Areas Entrepreneurship Co-funded by the Erasmus+ Programme of the European Union Manual Entrepreneurship in Rural Areas through the production and exploitation of medicinal and aromatic plants authors: Dana Maria Bobiț, Mariana Ciufu, Viorica Ghinea, Lāsma Līcīte, Aina Muška, Līga Paula, Dina Popluga, Lorena-Andreea Urse, Lucian Urse Contents Foreword ............................................................................................................. 7 Cichorium intybus ............................................................................................ 69 Eryngium planum L. .......................................................................................... 73 Part I: Basic Rules For Rural Entrepreneurship ............................................. 10 Eupatorium cannabinum ................................................................................... 76 Hypericum perforatum L. ������������������������������������������������������������������������������������ 81 Basic Rules for Initiating a Business ........................................................................ 11 Inula helenium L. ............................................................................................. 86 Leonurus cardiaca L. ......................................................................................... 92 Choice of the Proper Legal Framework .................................................................... 12 Lythrum salicaria L. .......................................................................................... 96 Melilotus officinalis .......................................................................................... 100 Legal forms of Organization for Rural Entrepreneurship ............................................ 13 Nepeta cataria L. ............................................................................................ 105 Authorized Person (AP) .................................................................................... 13 Sanguisorba officinalis L. .................................................................................... 110 Individual Enterprise (IE) .................................................................................. 14 Stachys betonica .............................................................................................. 114 Family Enterprise (FE) ...................................................................................... 14 Taraxacum officinale .......................................................................................... 119 Limited Liability Company (LLC) ......................................................................... 14 Urtica dioica L. ................................................................................................ 123 Comparison of the four legal forms: ................................................................... 18 Association ................................................................................................... 20 Part III: How to Plan Business? ...................................................................... 130 Agricultural Farm ................................................................................................ 20 Development and Formatting of a Business Plan ..................................................... 131 Bibliography ....................................................................................................... 33 Outline of Business Plan Chapters ........................................................................ 138 Title page .................................................................................................... 138 Part II: How to Grow? ..................................................................................... 36 Contents ..................................................................................................... 139 Summary .................................................................................................... 139 Justification of Introducing Species of Medicinal Plants 1. Descriptions of the enterprise and the related industry ....................................... 141 into Organized Cultures in Romania ........................................................................ 37 2. Characteristics of products ........................................................................... 156 Achillea millefolium L. ���������������������������������������������������������������������������������������� 42 3. Market analysis ......................................................................................... 164 Alchemilla vulgaris L. ......................................................................................... 46 4. Competitor analysis .................................................................................... 172 Althaea officinalis L. .......................................................................................... 49 5. Marketing plan .......................................................................................... 189 Angelica archangelica L. ....................................................................................... 53 6. Production plan ........................................................................................ 210 Artemisia vulgaris L. ........................................................................................... 57 7. Organisational plan .................................................................................... 224 Borago officinalis .............................................................................................. 60 8. Financial plan ........................................................................................... 228 Chelidonium majus .......................................................................................... 65 Annexes ...................................................................................................... 258 Foreword Rural entrepreneurship is the most to secure a safe job and income for you and focus on both the consumption of herbal teas you will know exactly what to do in order to sustainable solution for growth, employment your family. and herbal products and homeopaths, as well obtain good quality products. In the end, we and social integration in rural communities. For many of us, setting up a business as the use of cosmetics or food supplements. will teach you how to prepare your business In studies, as well as in life, entrepreneurship is associated with innate features of the It is the right time to start your own plan in order to finance your business and to is seen as the ability to initiate and realize entrepreneur/trader, and we often consider business in the field of medicinal and aromatic learn how to establish your goals and how something new in a legally organized the lack of courage to start a small business plants. You can start from the small free field to reach great results. Also, you will get your framework and to find creative solutions for because we were not born with the necessary in your own household, or in extended fields, inspiration from successful case studies and the purpose of obtaining production, selling it skills. or you can rent lands in your community! All business ideas in the domain of medicinal and and, implicitly, making profit. And yet, it is not enough to be born with you need is just to desire to work! aromatic plant production. Sectors with a high potential for entrepreneurial skills to set up a business. In Through the training that you participate, This manual and training course curriculum strengthening rural entrepreneurship are: reality, it takes a lot of work, information and and also in this manual, you will learn how that ensures practical application of this agriculture, processing of agricultural products, education. to start your own business in the field of manual were developed with the support basic services and tourism. In rural areas, Entrepreneurs can belong to any medicinal and aromatic plants. You will learn of the Erasmus+ Strategic Partnerships Key entrepreneurship focuses on the development professional group. There are no „fated” about the legal framework of organization for Action 2 programme project “Education in of agriculture. Soil is a very important way of professions to produce entrepreneurs. rural entrepreneurship so that you can choose rural entrepreneurship through producing and living. Unlike traditional cereals farming, what form fits you the most. You will find valorising of medicinal and aromatic plants”, ÝÝ If you want to work for yourself and your cultivation of medicinal and aromatic plants relevant information about organic agriculture 2016-1-RO01-KA204-024635. family; is an increasingly profitable activity. Stores in case that you will consider to certificate your ÝÝ If you want to work in a profitable field; of herbal products are growing, consumers, products and maximize your profit. We present ÝÝ If you want things to better change and
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