AGENDA Lodgers and Automobile Rental Tax (LART) Citizen’s Advisory Committee Meeting Thursday, April 11, 2019, 3:00 – 4:00 p.m. City Hall, Pikes Peak Conference Room, 2nd floor 107 N. Nevada Avenue, Colorado Springs, 80903

1. Call to Order/Introductions

2. Public Comments (for items not on the agenda)

3. Approval of the minutes from February 14, 2019

4. LART Fund Balance Update - Finance

5. Consideration of Off-Cycle Applications for 2019 LART Funding

a. Colorado Springs International Dragon Boat Festival / United States Dragon Boat Federation National Championships

b. Colorado Springs World Affairs Council

c. PikeRide Bike Share

6. Supplemental request for St. Patrick’s Day Parade

7. Request for Colorado Springs Youth Sports/Adrenaline Lacrosse Western Showcase and Shootout

8. IRONMAN Colorado Springs MTB application - 2020

9. Member announcements

10. Adjournment

Lodgers and Automobile Rental Tax (LART) Citizen’s Advisory Committee Meeting Minutes Thursday, February 14, 2019, 3:00 – 4:00 PM City Hall, Pikes Peak Conference Room, 2nd floor 107 N. Nevada Avenue, Colorado Springs, 80903

Committee members present: Laurel Prud’homme / Doug Price / Daniel Kammerer / Doug Martin / PK Knickerbocker / Fred Veitch / Mina Liebert / Dani Barger / Tom Strand / Jill Gaebler / Madelin Montoya and Benjamin Partin (Youth Ambassadors) City staff members present: Charae McDaniel / Chris Wheeler / Rebecca Greenberg / Carly Hoff / Blake Zink

1) Call to order – Chair Laurel Prud’homme called the meeting to order at 3:03 p.m. Newly- appointed members were introduced: Dani Barger, PK Knickerbocker, and Doug Price. 2) Public comments – There were none. 3) Approval of the minutes from the December 13, 2018 – Doug Martin made a motion, seconded by PK Knickerbocker, to approve the minutes. The motion carried unanimously. 4) Certificates of Appreciation for Kathleen Fox Collins and Fred Veitch – The Committee offered comments of appreciation for both Kathleen Fox Collins and Fred Veitch for their many years of dedicated service to the City. A certificate of appreciation was presented. 5) Election of Officers – Mina Liebert made a motion, seconded by Doug Martin, to elect Laurel Prud’homme as Chair, Jack Damioli as Vice-Chair, and Doug Martin as Secretary. The motion carried unanimously. 6) Discussion: Branding/Education Campaign – The members held a discussion on the effort to educate the public on the purpose and use of the local LART tax fund. They discussed the creation of a logo, website presence, and signage for various projects funded by LART. A special meeting would be scheduled in March to allow the members to discuss the topics in more detail. 7) Discussion: Tough Mudder – The committee reviewed the reasons why the event organizer withdrew his 2019 application and discussed the specific venue needs for an event of that scale. 8) LART Off-Cycle Application Policy – March 14, 2019 – Applications were due by March 1 and would be distributed prior to the March meeting for review. 9) Member Announcements – Doug Price stated that the LART tax collected at the end of December 2018 was up by 21.4 percent over 2017. It was a record year, with a total over $7 million collected. 10) Adjournment – 4:18 p.m.

2019 LART Funding Application

Colorado Springs International Dragon Boat Festival & United States Dragon Boat Federation Club Crew National Championships

Summary:

The 4th Annual Colorado Springs International Dragon Boat Festival & United States Dragon Boat Federation Club Crew National Championships on Prospect Lake at Memorial Park will take place on August 24th and 25th, 2019.

As part of the Major League Dragon Boat (MLDB) Series, the 4th edition will continue to build on its’ successful past, positioning it as a world-class event experience. It will also launch the event and community to the fore-front of the national dragon boat community, as the event will also play host to the USDBF Club Crew National Championships. The Championships will attract the best dragon boaters from across the United States as they vie for the right to represent the USA at the 2020 World Championships. This will further impact the community, as the event will grow from one to two days. To date, there are registered teams from California, Washington, Nevada, Florida, Pennsylvania and Massachusetts.

This inclusive, community-building event will provide both a family-friendly experience for the local community and attract spectators and participants from outside the greater Colorado Springs, driving a positive economic impact for the region.

Dragon boat festivals throughout North America create a positive cultural, health and economic impact on the local community. Furthermore, festivals generally have a charitable partner; raising as much as $500,000 for the cause. The events are inclusive, family-friendly and have a very low impact on the environment and the community.

MLDB events have a history of attracting participants from across North America and beyond. The event will serve to position Colorado Springs as a dragon boat destination, thereby driving room nights and a local economic impact.

Our historical data as it relates to the growth pattern of our events, demonstrates the event is at or exceeds the average growth for both local and travelling participants. As the event continues to grow, it will become self-sustaining and the impact on the community will increase.

Tentative Event Schedule: August 21st – August 23rd: Team Practices at Prospect Lake: GWN staff will work with local teams with practices from 5PM-Sunset. Teams competing in Nationals will begin arriving August 21st, with full days of practices on the 22nd & 23rd.

August 24th: Event Day #1

7:00am: Registration Opens 8:15am: Captain’s Meeting 8:30am: First Race (continues every 12 minutes) 9:00am: Vendor Village and Kids Area opens 9:00am: Health & Wellness Village Opens 11:00am: Beer Garden opens Mid-day: Breast Cancer Survivor Flower Ceremony 2:00pm: Live Entertainment starts

4:30pm: Final Race 4:45pm: Awards Ceremony

August 25th: Event Day #2

7:00am: Registration Opens 8:15am: Captain’s Meeting 8:30am: First Race (continues every 12 minutes) 9:00am: Vendor Village and Kids Area opens 9:00am: Health & Wellness Village Opens 11:00am: Beer Garden opens Mid-day: Breast Cancer Survivor Flower Ceremony 2:00pm: Live Entertainment starts 4:30pm: Final Race 4:45pm: Awards Ceremony

History of Great White North Communications Inc.:

As North America's premier dragon boat brand, we're proud to be recognized by the industry as its most experienced event producer. Thanks to an outstanding team and a world-class fleet of equipment, GWN Dragon Boat commands a global reputation for executional excellence.

Put simply, we work tirelessly to make every event a success. While this requires a relentless focus on every detail from start to finish, our team never loses sight of our goal: delivering an exceptional experience for our community. This extends to our municipal partners, corporate and brand sponsors, education and charity groups, and participants.

We believe that everyone taking part in the dragon boat experience should have fun and be brought closer together from all corners of our community. We promote teamwork, healthy living and opportunities for giving back. We welcome people from all ages and abilities to get outside and try a new way to stay active.

GWN annually produces in excess of 40 dragon boat festivals, including the Major League Dragon Boat series, which consists of 10 events across North America including the Colorado Springs International Dragon Boat Festival. Started in 1994, GWN has produced over 800 events including National and World Championships.

Out-Of-Town Visitor Marketing Plan:

By design, the MLDB Series brings the greater dragon boat community to interesting and unique destinations across North America. Our focus is on developing sport tourism opportunities in the markets we partner with to ensure event growth and sustainability.

Over time we have established a steady following of dragon boat teams that travel to our events throughout the country. Existing dragon boat teams tend to travel to one or two events per year. Our strength is the relationship we build with the teams and the world-class standard they have become accustomed to participating at MLDB events. The Event is already benefiting with teams from multiple states and Canada participating in the first few years.

Our long-term strategy has been to build our relationship with these teams and become part of their decision-making process. As such our sales team focuses a great deal of time on building these relationships and helping to guide them to MLDB events. As expected, in the first year, there is a buzz surrounding the event and interest is strong from teams across North America.

To promote our MLDB Series, teams are provided incentives to participate in multiple MLDB events through our MLDB Rewards program, which provides additional discounts for each new event a team enters in a season.

The last stop of the Series in Orlando is billed as the MLDB Championship. Teams winning MLDB events throughout the year receive free entry to the Orlando event. This has proven advantageous as we see teams travelling to additional events in an attempt to win the free entry.

To accelerate the growth curve, the 2019 event will host the United States Dragon Boat Federation Club Crew National Championships. With competitive teams focused on qualifying for the 2020 World Championships, we expect to see an increased level of participation. In our experience the National Championships will attract 750 – 1,000 additional athletes from out-of- state to compete. Based on statistics from 2011 – 2017, this will drive approximately 600 – 800 additional room nights.

These efforts are complemented by traditional print and online marketing as outlined in our marketing plan. However, while mass marketing within the community can build awareness, it is our experience that the strategies mentioned above are the most effective ways to build out-of- town participation.

Sport tourism plays a major role in the decision-making process. GWN works hard with our local Convention and Visitor Bureau partners to both identify host hotels and other official travel partners to make the travel experience as easy as possible. We also work with local tourist attractions to promote an increased length of stay in the community.

Proposed Budget:

REVENUE Team Entries $55,000.00 Corporate Sponsors $10,000.00 Vendors $5,000.00 LART Funding $30,000.00 Total Revenue $100,000.00

EXPENSES Event Logistics Accommodation $7,500.00 Rental Vehicles $1,500.00 Delivery of Equipment $4,000.00 Grandstands, Fence and Washrooms $4,500.00 Gator / Golf Carts $800.00 Scaffolding / Scissor Lift $500.00 Power $750.00 Tents, Tables, Chairs $6,000.00 Venue and Other Permits $5,000.00 Waste Disposal $750.00 Total Event Logistics $31,300.00

Entertainment Announcer $1,000.00 Sound System/Lighting $1,000.00 Stage & Accessories $1,000.00 Total Entertainment $3,000.00

Supplies Signage, Supplies, Medals & Awards $4,000.00 Total Supplies $4,000.00

Professional Services Medical $1,500.00 Security - Overnight grounds $1,500.00 Insurance $2,500.00 Police $1,500.00 Total Professional Services $7,000.00

Staffing Temp. Equipment Staff $4,500.00 Temp. Race Officials $3,100.00 Temp. Event Staff $4,850.00 Temp. Steerpeople & Coaches $4,600.00 Staff / Volunteer Clothing & Food $1,200.00 Flights & Travel $10,500.00 Total Staffing $28,750.00

Marketing / Advertising Advertising $15,000.00 Collateral Design & Print $1,000.00 e-Newsletters $500.00 Event Program Production $500.00 Office Miscellaneous $250.00 Total Marketing / Advertising $16,750.00

Total Expenses $90,800.00

Annual Corporate Budget:

GWN Dragon Boat operates events throughout North America. We do not wish to share our corporate financial information. With that said, we do want to acknowledge that none of the line items in the detailed budget relate to wages or general operating expenses of the business. All costs are solely associated with the operation of the Colorado Spring International Dragon Boat Festival. The same can be said for the funds requested within this grant application.

Marketing Plan:

Date / Reach Impressions ONLINE 475,000+ page views Website Ongoing / National 65,000+ unique users Paid Advertising: Google Ongoing / National 2,650,000+ impressions LinkedIn Facebook Unknown reach. On average, Event Listings Ongoing / National our events are listed on 20 – 30 event sites.

GRASSROOTS PROMOTION Ongoing

Markets include: Chicago Montreal New York GWN Promo Team 175,000+ attendees New Orleans Orlando Ottawa Philadelphia Richmond Toronto January 2019 – Aug. 2019 Print Materials 10,000 flyers / 1,000 posters Local / Regional

TRADITIONAL ADVERTISING Local / Regional Local / Regional Print Media Budgeted Rate Card: $7,500 April 2019 – Aug. 2019 Local / Regional Local / Regional Radio Budgeted Rate Card: $2,500 April 2019 – Aug. 2019 MLDB Event Guide National 5,000 (Direct Mail) Nov. 2018

DIRECT National Sales & Marketing Calls Approx. 5,000 per year Sept. 2018 – Aug. 2019 Earned Media TBD / Regional TBD

Method for Calculating Attendees

There are two types of attendees, participants and spectators. Since participants need to register for the event, we can track actual numbers and place of origin. With regard to spectators, we rely on a variety of tools to generate an accurate estimate, which include on-site/post-event surveys, and parking/traffic flow.

Method for Estimating Room Nights

Rooms nights are tracked both through the pickup at our host hotels, but also through a mandatory Team Hotel Use form we require all teams to complete before participating. The form assists in tracking whether they rented rooms and if so, how many and where.

List of Board of Directors

GWN Dragon Boat does not have a Board of Directors. The signing officers of the organization are:

Peri Luel, Chairman, 416.703.3589 Steven Lewis, CEO, 416.703.3589 Aaron Soroka, COO, 416.962.8899

2019 LART FUNDING APPLICATION APPLICATION #

APPLICANT INFORMATION Name (as legally registered): Program/Event Name:

Program/Event Date(s): ______

Category: __ Tourism __Community __Capital/Other Contact Person: Mailing Address:

Title: Email: Telephone Number: Web address: _____ Non-Profit _____ For-Profit Federal Tax ID: LART amount requested: $ ______(cash)

PROJECT/EVENT INFORMATION:

Attendance Prior year attendance (please select one of the following):

Estimated attendance (no ticket, gate entry, or participant fee that tracks attendance): ______

Actual attendance (based on tickets, entry fee, or other tracking): ______

__ Prior attendance unknown/this is a first time event

If available, please also indicate number of:

Vendors: ______Support staff/volunteers: ______Media in attendance: ______

Current year estimated attendance:

Paid entrants/participation fee: ______Free admission/participation estimate: ______Lodging

Prior year actual hotel room nights (please select one of the following):

Actual room nights (based on reservation code, hotel reporting, or other tracking): ______

__ Unknown/first time event

Current year estimated hotel room nights:

Estimate based on participants and/or spectators for event: ______

__ No room nights expected/local event/one-day event

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Funding

1) Have you previously received LART funding? Yes___ No___ If yes, please list year(s), amount(s), and how funding was used. (Attach additional sheet if necessary.)

Year Amount Use

2) Will you (do you) receive funds from other sources? Yes___ No___ If YES, please provide the funding source and amount. (Attach additional sheet if necessary.) Source Cash (amount) In-Kind (value)

ALL applicants (including repeat) must provide the following as attachments:

1) Verification of your non-profit status, preferably a copy of IRS documentation (if applicable) 2) Completed W9 and Statement of Authority (available on our website and in the application packet) 3) A detailed budget for the entire organization 4) A brief history of your organization including date founded and purpose or mission statement (1 page maximum) 5) A brief proposal summary explaining the primary benefits of your program/ event as it relates to LART funding. For events, please provide event schedule, dates, duration, frequency and venues, if available (1 page maximum) 6) A plan for attracting out of town visitors (1 page maximum) 7) A proposed budget for the program/event, including other funding sources (1 page maximum) 8) An overall, annual budget for the organization (if unavailable, please explain) 9) A proposed marketing plan, to include planned advertising, media exposure, and other promotion for the program/event 10) Method for calculating the number of attendees (surveys, ticket sales, gate entry, participation fees, etc.) 11) Method for estimating hotel room nights and car rentals (If not applicable, please specify) 12) List of Board of Directors

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Applicants for Capital Improvement or Special Circumstance consideration: Please complete this application to the best of your ability. If sections on attendance and hotel calculations do not apply, please leave blank. In addition, please provide a summary (one page maximum) of your special request, including how your request will: attract visitors to the City and to the Pikes Peak Region, provide economic and cultural benefit, enhance the quality of life in the City, and/or engage the community and encourage tourist activity.

Program/Event information

Please list the aspects of your program/event for which you are requesting funds. Rank them in the order of their importance, with one being the highest. Examples: promotion/advertising, event day logistics (barricades, security, park fees, CSPD, CSFD), supplies, etc .

Priority Description Funds requested

Please list ways in which you will partner with the City of Colorado Springs, Convention and Visitors Bureau, Colorado Springs Airport, hotels or other entities for co-op opportunities, cross promotion, etc. Example: Links on website, cross- promotion on Facebook, special discount codes, booth at event, etc.

Entity Co-op/partnership opportunity

Application submission: Submit one electronic copy to Assistant to Council: [email protected] or deliver a hardcopy to: Jacquelyn Puett – City Hall, 107 N. Nevada Avenue, Suite 300, Colorado Springs, CO 80903. Applications must be received by Thursday, May 3, 2018, at 5:00 p.m.

Certification: I have read and completed the 2019 LART Funding Application and have included the required attachments. I, the undersigned, certify that the information contained in this application and in all attachments is true and correct to the best of my knowledge.

______Organization contact and title (please print)

______Signature Date

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Budget

Mission & History To create and sustain study, discussion, and public participation in international relations—in essence, non-partisan, grassroots education on world affairs. Founded in 1979, the Colorado Springs World Affairs Council is a non-partisan, not-for-profit, educational organization. Our purpose is to help prepare this and the next generation to be more informed citizens of a global power and more effective participants in a global marketplace. Our guiding principle is that an informed and engaged citizenry must be the foundation for shaping policy in a free society. This is especially true in the domain of foreign policy, where global issues are increasingly complex and international relationships are increasingly interdependent. The Council is a member of the World Affairs Councils of America (www.worldaffairscouncils.org), a national network of over 90 autonomous councils across the United States.

The International Visitor Leadership Program This prestigious program brings today’s and tomorrow’s foreign leaders to the United States for firsthand exposure to their professional counterparts and U.S. society. Among the distinguished alumni of the program are over 350 former and current chiefs of state and heads of government, including Tony Blair, Margaret Thatcher, Anwar Sadat, Giscard D’Estaing, Indira Gandhi, and Felipe Calderón. Each year nearly 5,000 exchange participants come to the U.S. on the International Visitor Leadership Program (IVLP). More than 200,000 International Visitors have engaged with Americans through the IVLP, since the program began in 1940. The IVLP helps strengthen U.S. engagement with countries around the world and cultivate lasting relationships by connecting current and emerging foreign leaders with their American counterparts through short-term visits to the United States. The majority of IVLP exchanges include visits to four U.S. communities over three weeks, although projects vary based on themes, Embassy requests and other factors. Participants meet with professional counterparts, visit U.S. public and private sector organizations related to the project theme and participate in cultural and social activities.

We are requesting $10,000 to support expansion of our existing participation in the International Visitor Leadership Program. Each year, we receive many requests for visitor programs that we are unable to accommodate due to budget limitations. These visitors represent significant revenue to local hotels, tourism venues and restaurants as well as potential business opportunities to local industries and start- ups. These visitors also represent opportunities to develop international markets and partners for both business and tourism for the local marketplace.

This program is largely funded by membership dues from member organizations and individuals as well as grants from the State Department. While State Department grants often cover the majority of participant expenses, we often have requests to support companion, translator and family expenses of the participants. The ability to offset participant expense will allow us to accommodate additional groups, larger groups, and groups from underrepresented countries.

From January 2017 through December 2018 (planned but not yet completed), the IVLP will host 194 program participants and their guests. This represents 1982 hotel room nights in El Paso County. In addition, Colorado Springs World Affairs Council staff makes travel arrangements for the program and encourages flights into the Colorado Springs Airport when possible and utilizes local shuttle services to and from the Colorado Springs and Denver airports. Visitors receive a $65 per diem through the program for food and incidentals and are encouraged to take part in local tourist attractions and arts and entertainment venues in their free time. Attached is a spreadsheet detailing program session content as well as time in market and partner organizations.

Program for Attracting Visitors This program is less about attracting visitors (as they are already “provided” via the State Department program) than about facilitating interactions with the attending visitors with local tourism, industry, start-up, educational, military, government and economic development entities. Our organization works well with organizations across this spectrum and can continue to expand to build pipelines and structures with participants and their government supporters to encourage these visitors to serve as economic and tourism ambassadors for our region. Where appropriate, we can work with the visitors and their governments to develop relationships and support and enhance Pikes Peak region tourism and economic development.

Marketing Plan Because this is not a consumer-based program, marketing and outreach will mostly be via direct relationships within industries and non-profits as well as through earned media exposure. Participating visitors often request specific “experiences” – i.e. visiting with Olympic athletes or the USOC, interacting with the Air Force Academy, learning about specific industries (Cybersecurity, Tourism, etc.) and the like. These interactions will often generate shared earned media opportunities for the CSWAC as well as the participating partner.

Methods for Calculating Attendees/Hotel Room Nights/Car Rentals We utilize actual data on the number of participants along with the room nights, car rentals and transportation services generated. Our participants also receive a $65 per diem which we estimate goes into the local restaurant, entertainment and tourism industries.

According the U.S. Department of State, for every dollar in federal funds to the Colorado Springs World Affairs Council, our organization generates more than $8.39 for our local economy. It is estimated the state of Colorado received more than $1,959,130 in economic impact.

Board of Directors

Ian Glassford, President Michaela Laune, Executive Vice President Renita Wolf, Treasurer Karl Schneider, Secretary Jim Allen Ashley Dodge John Gould Chris Johnson Hope Mena Edin Mujcik Matthew Nunez Nancy Wilson Jane Young

Emeritus Directors:

Schuyler Forester Harry Gautsche Charles Jordan 2018 CPG BUDGET REQUEST: Note: You may not enter numbers in to the highlighted fields below as they contain formulas that will automatically calculate the totals and fields required.

Organization Name: 2018 2018 CPG PRE- 2018 TOTAL CPG 2018 2018 TOTAL IVLP 2018 CPG FUNDS BUDGET LINE ITEMS AWARD COSTS BUDGET LOCAL FUNDS BUDGET PERSONNEL COSTS $2,500 $0 $2,500 $0 $2,500 Salaries $2,500 $2,500 Benefits $0 OPERATING COSTS $12,050 $0 $12,050 $0 $12,050 Professional Consultants (requires Time $9,800 $8,800 & Effort Recordkeeping Policy) Rent $0 Insurance $250 $250 Computers & technology $1,200 $1,200 Communication $0 Web Site & Internet Services $300 $300 Postage/Courier $0 Supplies and materials $500 $500 Copying $0 Other (type category name here and $2,000 explain in narrative) Other (type category name here and $0 explain in narrative) Other (type category name here and $0 explain in narrative) PUBLICATIONS $3,200 $0 $3,200 $0 $3,200 Newsletter $2,000 $2,000 Annual reports $0 Visitor welcome/information packets $1,200 $1,200 Other pubs (type category here) $0 OTHER DIRECT COSTS $2,250 $0 $2,250 $0 $2,250 Financial services (accounting) $500 $500 Program expenses (room rentals, your $600 $100 $700 per diem expenses,etc.) Staff Local Transportation (related to the $150 $150 implementation of the IVLP) Other (type category name here and $1,000 $1,000 explain in narrative) Other (type category name here and $0 explain in narrative) INDIRECT COSTS $0 $0 $0 $0 $0 10% De Minimis NICRA Indirect Costs TOTAL $20,000 $0 $20,000 $0 $20,000 All line items must be detailed and justified in your Budget Narrative.

Percentage of the Percentage of the total IVLP budget total IVLP budget Total: derived from CPG derived from Local funds funds

Percentage of CPG and Local Funds: 100.00% 0.00% 100.00% Colorado Springs World Affairs Council Fiscal Year 2018-2019 Budget Draft – Board of Directors Review May 14, 2018

IVLP Grant –  Total grant $19,000.00 / Net Income $0  Largest expense item is Outside Contract Services $13,222.67 needed to facilitate visitor programs. Other expenses include Operations $3,949.68 and Travel and Meetings $1,827.65.  Assume January 2019 to December 2019 grant $4,000.00 with no increase in revenue or expenses between FY2019 and FY2020 – flat at $19,000.00

Membership –  Net Income $21,025.00; Income $63,205.00; Expenses $42,180.00  Increase non-membership revenue $1,115.50, 4% and expenses $2,155.82, 5%.  Membership revenue increase 42%, $10,090.00.  Membership increase 21% from 224 to 271 members.  Increase membership rates for all categories other than Young Professional Members.  See the Membership Analysis for more information.

Program – primarily lunch and dinner programs  Net Income negative ($13,000.00); Income $36,000.00; Expenses $49,000.00  Luncheon/evening program revenue up $2,696.00, 8%; expenses up $592.38, 5%.  Program is running at a loss for the periods reported. Luncheon / evening program assumptions:  15 programs, estimated 100 attendees per program, paying attendees 80%, non-direct paying institutional members 20%.  Institutional members include USAFA, UCCS, El Pomar, Colorado College, PPCC, Fountain Valley School, and Colorado College.  Increase charge (revenue) to $30 / $60.  Expenses $26.00 per plate, equipment rental $250 per program, speaker expense $240 per program.  Net loss $9,780.00  See Program Analysis for more information.

Total –  Net Income $8,025.00; Income $118,205.00; Expenses $110,180.00  Income up $17,491.50; 17% - spit among membership $10,090.00, IVLP $4845.00, and program $1,441.00.  Expenses up $7,045.93, 7% – split among contract services (IVLP Grant) $7,602.67, Program $2,564.17, Travel and Meetings $454.65. Operations expense down $2,651.74 due to lower Advertising & Development expense (Blakely & Co. in 2017-2018, IVLP Grant).

Narrative 1 of 9 Colorado Springs World Affairs Council Profit and Loss IVLP Grant FY FY FY 1/19-6/19 2016-2017 2017-2018 2018-2019 2018 2019 Income 43500 Foundation Grants 0.00 0.00 0.00 0.00 0.00 43510 IVLP Grants 6,000.00 14,155.00 19,000.00 19,000.00 4,000.00 Total 43500 Foundation Grants $ 6,000.00 $ 14,155.00 $ 19,000.00 $ 19,000.00 $ 4,000.00 Total Income $ 6,000.00 $ 14,155.00 $ 19,000.00 $ 19,000.00 $ 4,000.00 Gross Profit $ 6,000.00 $ 14,155.00 $ 19,000.00 $ 19,000.00 $ 4,000.00 Expenses 62100 Contract Services 0.00 0.00 0.00 0.00 0.00 62110 Accounting Fees 0.00 500.00 500.00 500.00 0.00 62150 Outside Contract Services 1,260.00 5,870.00 12,722.67 12,705.00 647.67 Total 62100 Contract Services $ 1,260.00 $ 6,370.00 $ 13,222.67 $ 13,205.00 $ 647.67 65000 Operations 0.00 0.00 0.00 0.00 0.00 64200 Memberships 0.00 0.00 0.00 0.00 0.00 64250 Donation 0.00 0.00 0.00 0.00 0.00 65020 Postage, Mailing Service 0.00 158.64 0.00 0.00 0.00 65030 Printing and Copying 0.00 283.28 1,156.72 1,200.00 240.00 65040 Supplies 0.00 1,470.50 447.96 500.00 105.00 65050 Telephone, Telecommunications 0.00 0.00 0.00 0.00 0.00 65060 Advertising and Development 0.00 5,500.00 1,595.00 1,595.00 0.00 65070 Website & ComputerMaintenance 0.00 300.00 500.00 500.00 105.00 65120 Insurance - Liability, D and O 155.00 250.00 250.00 250.00 250.00 65130 Dues & Subscriptions 0.00 0.00 0.00 0.00 0.00 65200 registration, license fees 0.00 0.00 0.00 0.00 0.00 Total 65000 Operations $ 155.00 $ 7,962.42 $ 3,949.68 $ 4,045.00 $ 700.00 68300 Travel and Meetings 0.00 0.00 0.00 0.00 0.00 68310 Conference, Convention, Meeting 0.00 619.74 1,000.00 1,000.00 0.00 68320 Travel 72.58 719.04 210.17 150.00 0.00 68330 Travel Meals 0.00 364.81 617.48 600.00 0.00 Total 68300 Travel and Meetings $ 72.58 $ 1,703.59 $ 1,827.65 $ 1,750.00 $ 0.00 Total Expenses $ 1,487.58 $ 16,143.27 $ 19,000.00 $ 19,000.00 $ 1,347.67 Net Operating Income $ 4,512.42 -$ 1,988.27 $ 0.00 $ 0.00 $ 2,652.33 Net Income $ 4,512.42 -$ 1,988.27 $ 0.00 $ 0.00 $ 2,652.33

IVLP 2 of 9 Colorado Springs World Affairs Council Profit and Loss Membership + Other FY FY FY

2016-2017 2017-2018 2018-2019 Income 41100 Membership Dues 0.00 0.00 0.00 41110 Young professional Membership 420.00 885.00 875.00 41120 Individual Membership 3,350.00 4,285.00 7,200.00 41130 Family Membership 3,440.00 4,510.00 5,100.00 41140 Silver Membership 3,125.00 4,155.00 5,400.00 41150 Gold Membership 3,000.00 3,750.00 5,400.00 41160 Platinum Membership 4,000.00 1,500.00 3,600.00 41170 Diamond Membership 2,000.00 5,000.00 6,600.00 Total 41100 Membership Dues $ 19,335.00 $ 24,085.00 $ 34,175.00 41200 Institutional Memberships 0.00 0.00 0.00 41210 Standard Institutional Member 3,000.00 750.00 3,000.00 41220 Sustaining Institutional Member 3,000.00 3,000.00 1,500.00 41230 Premier Institutional Member 5,000.00 10,000.00 10,000.00 Total 41200 Institutional Memberships $ 11,000.00 $ 13,750.00 $ 14,500.00 41300 Corporate Sponsorship 0.00 0.00 0.00 41310 Corporate Memberships 1,500.00 8,500.00 8,500.00 41330 Premium Corporate Sponsorship 2,500.00 0.00 0.00 41340 H.S. Symposium Sponsorships 4,000.00 1,000.00 1,000.00 Total 41300 Corporate Sponsorship $ 8,000.00 $ 9,500.00 $ 9,500.00 43400 Contributions 0.00 0.00 0.00 41350 Annual Fund 4,765.90 4,138.85 5,000.00 Total 43400 Contributions $ 4,765.90 $ 4,138.85 $ 5,000.00 46400 Other Types of Income 0.00 0.00 0.00 46430 Miscellaneous Revenue 0.00 500.00 0.00 Total 46400 Other Types of Income $ 0.00 $ 500.00 $ 0.00 49000 Interest-Savings, Short-term CD 25.81 25.65 30.00 Total Income $ 43,126.71 $ 51,999.50 $ 63,205.00 Gross Profit $ 43,126.71 $ 51,999.50 $ 63,205.00 Expenses 62100 Contract Services 0.00 0.00 0.00 62110 Accounting Fees 0.00 490.00 0.00 62150 Outside Contract Services 23,940.00 23,960.00 25,200.00 Total 62100 Contract Services $ 23,940.00 $ 24,450.00 $ 25,200.00 65000 Operations 0.00 0.00 0.00 64200 Memberships 0.00 100.00 250.00 64250 Donation 0.00 100.00 0.00 65020 Postage, Mailing Service 384.42 333.07 480.00 65030 Printing and Copying 0.00 0.00 0.00 65040 Supplies 945.15 1,465.21 1,440.00 65050 Telephone, Telecommunications 382.73 403.27 480.00 65060 Advertising and Development 2,088.75 507.50 2,000.00 65070 Website & ComputerMaintenance 672.45 853.45 780.00 65120 Insurance - Liability, D and O 589.00 744.00 750.00 65130 Dues & Subscriptions 425.00 1,190.00 870.00 65200 registration, license fees 510.00 122.50 130.00 Total 65000 Operations $ 5,997.50 $ 5,819.00 $ 7,180.00 65100 Other Types of Expenses 0.00 0.00 0.00 65160 Other Costs 10.00 404.78 0.00 Total 65100 Other Types of Expenses $ 10.00 $ 404.78 $ 0.00

Membership + Other 3 of 9 Colorado Springs World Affairs Council Profit and Loss Membership + Other FY FY FY

2016-2017 2017-2018 2018-2019 68300 Travel and Meetings 0.00 0.00 0.00 68310 Conference, Convention, Meeting 1,860.35 2,857.65 2,500.00 68320 Travel 5,553.59 4,534.02 5,000.00 68330 Travel Meals 0.00 277.74 500.00 Total 68300 Travel and Meetings $ 7,413.94 $ 7,669.41 $ 8,000.00 69000 Bank Charges 1,278.11 1,788.25 1,800.00 Total Expenses $ 38,639.55 $ 40,024.18 $ 42,180.00 Net Operating Income $ 4,487.16 $ 11,975.32 $ 21,025.00 Net Income $ 4,487.16 $ 11,975.32 $ 21,025.00

Membership + Other 4 of 9 Colorado Springs World Affairs Council Membership Analysis

FY FY FY

Current Proposed 2016-2017 2017-2018 2018-2019 Rate Rate

41110 Young professional Membership 12 25 25.00 $ 35 $ 35 41120 Individual Membership 67 86 120.00 $ 50 $ 60 41130 Family Membership 43 56 60.00 $ 80 $ 85 41140 Silver Membership 25 33 36.00 $ 125 $ 150 41150 Gold Membership 12 15 18.00 $ 250 $ 300 41160 Platinum Membership 8 3 6.00 $ 500 $ 600 41170 Diamond Membership 2 5 6.00 $ 1,000 $ 1,100 Total 169 224 271 32% 21%

Increase Revenue Attributable to # (no rate Increase) $ 5,645 Increase Revenue Attributable to Rate $ 4,445 Total Increase $ 10,090

Membership Analysis 5 of 9 Colorado Springs World Affairs Council Profit and Loss Program FY FY FY 2016-2017 2017-2018 2018-2019 Income 47200 Program Income 0.00 0.00 0.00 47210 Luncheon Revenues 9,907.54 24,585.00 36,000.00 47220 Evening Program Revenue 16,336.29 8,719.00 0.00 47230 World Quest Revenue 2,550.00 1,255.00 0.00 Total Income $ 28,793.83 $ 34,559.00 $ 36,000.00 Gross Profit $ 28,793.83 $ 34,559.00 $ 36,000.00 Expenses 60200 Program Expenses 0.00 0.00 0.00 60210 Luncheon Expenses 11,979.74 20,993.00 42,180.00 60220 Evening Program Expense 19,133.76 16,434.74 0.00 60230 World Quest Expense 4,031.23 1,569.43 0.00 60260 Speaker Expense 1,397.44 4,111.40 3,600.00 60290 IVLP Expense 0.00 107.26 0.00 Total 60200 Program Expenses $ 36,542.17 $ 43,215.83 $ 45,780.00 60400 Student Programs 0.00 0.00 0.00 60410 High School Symposium 7,179.21 3,750.79 3,220.00 60440 College Student Programs 56.30 0.00 0.00 Total 60400 Student Programs $ 7,235.51 $ 3,750.79 $ 3,220.00 Total Expenses $ 43,777.68 $ 46,966.62 $ 49,000.00 Net Operating Income -$ 14,983.85 -$ 12,407.62 -$ 13,000.00 Net Income -$ 14,983.85 -$ 12,407.62 -$ 13,000.00

Program 6 of 9 Colorado Springs World Affairs Council Program Analysis

Paying Institutional Speaker Months # Programs Attendees Attendees Attendees Revenue Lunch Exp Equip Exp Exp Total Exp Net Jul-18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Aug-18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Sep-18 2.00 200.00 161.00 39.00 4,830.00 5,124.00 500.00 480.00 6,104.00 -1,274.00 Oct-18 2.00 200.00 161.00 39.00 4,830.00 5,124.00 500.00 480.00 6,104.00 -1,274.00 Nov-18 1.00 100.00 79.00 21.00 2,370.00 2,562.00 250.00 240.00 3,052.00 -682.00 Dec-18 1.00 100.00 79.00 21.00 2,370.00 2,562.00 250.00 240.00 3,052.00 -682.00 Jan-19 1.00 100.00 79.00 21.00 2,370.00 2,562.00 250.00 240.00 3,052.00 -682.00 Feb-19 2.00 200.00 161.00 39.00 4,830.00 5,124.00 500.00 480.00 6,104.00 -1,274.00 Mar-19 2.00 200.00 161.00 39.00 4,830.00 5,124.00 500.00 480.00 6,104.00 -1,274.00 Apr-19 1.00 100.00 79.00 21.00 2,370.00 2,562.00 250.00 240.00 3,052.00 -682.00 May-19 2.00 200.00 161.00 39.00 4,830.00 5,124.00 500.00 480.00 6,104.00 -1,274.00 Jun-19 1.00 100.00 79.00 21.00 2,370.00 2,562.00 250.00 240.00 3,052.00 -682.00 15.00 1,500.00 1,200.00 300.00 36,000.00 38,430.00 3,750.00 3,600.00 45,780.00 -9,780.00 80% 20%

Revenue assumptions: (1) $30.00 per paying attendee. $ 30.00 Cost assumptions: (1) $25.62 per attendee for meal; currently paying $20 plus 22% fee; assume 5% increase in meal cost for 2018-2019. (2) $250.00 per program for AV equipment rental.

Institutional Members: USAFA (Premium $2,500 - 8) UCCS (Premium $2,500 - 8) El Pomar (Premium $2,500 - 8) Colorado College (Sustaining $1,500 - 4) PPCC (Sustaining $1,500 - 4) Fountain Valley School (Standard $750 - 2)

Program Assumptions 7 of 9 Colorado Springs World Affairs Council Profit and Loss Total FY FY FY 2016-2017 2017-2018 2018-2019 Income 41100 Membership Dues 0.00 0.00 0.00 41110 Young professional Membership 420.00 885.00 875.00 41120 Individual Membership 3,350.00 4,285.00 7,200.00 41130 Family Membership 3,440.00 4,510.00 5,100.00 41140 Silver Membership 3,125.00 4,155.00 5,400.00 41150 Gold Membership 3,000.00 3,750.00 5,400.00 41160 Platinum Membership 4,000.00 1,500.00 3,600.00 41170 Diamond Membership 2,000.00 5,000.00 6,600.00 Total 41100 Membership Dues $ 19,335.00 $ 24,085.00 $ 34,175.00 41200 Institutional Memberships 0.00 0.00 0.00 41210 Standard Institutional Member 3,000.00 750.00 3,000.00 41220 Sustaining Institutional Member 3,000.00 3,000.00 1,500.00 41230 Premier Institutional Member 5,000.00 10,000.00 10,000.00 Total 41200 Institutional Memberships $ 11,000.00 $ 13,750.00 $ 14,500.00 41300 Corporate Sponsorship 0.00 0.00 0.00 41310 Corporate Memberships 1,500.00 8,500.00 8,500.00 41330 Premium Corporate Sponsorship 2,500.00 0.00 0.00 41340 H.S. Symposium Sponsorships 4,000.00 1,000.00 1,000.00 Total 41300 Corporate Sponsorship $ 8,000.00 $ 9,500.00 $ 9,500.00 43400 Contributions 0.00 0.00 0.00 41350 Annual Fund 4,765.90 4,138.85 5,000.00 Total 43400 Contributions $ 4,765.90 $ 4,138.85 $ 5,000.00 43500 Foundation Grants 0.00 0.00 0.00 43510 IVLP Grants 6,000.00 14,155.00 19,000.00 Total 43500 Foundation Grants $ 6,000.00 $ 14,155.00 $ 19,000.00 46400 Other Types of Income 0.00 0.00 0.00 46430 Miscellaneous Revenue 0.00 500.00 0.00 Total 46400 Other Types of Income $ 0.00 $ 500.00 $ 0.00 47200 Program Income 0.00 0.00 0.00 47210 Luncheon Revenues 9,907.54 24,585.00 36,000.00 47220 Evening Program Revenue 16,336.29 8,719.00 0.00 47230 World Quest Revenue 2,550.00 1,255.00 0.00 Total 47200 Program Income $ 28,793.83 $ 34,559.00 $ 36,000.00 49000 Interest-Savings, Short-term CD 25.81 25.65 30.00 Total Income $ 77,920.54 $ 100,713.50 $ 118,205.00 Gross Profit $ 77,920.54 $ 100,713.50 $ 118,205.00 Expenses 60200 Program Expenses 0.00 0.00 0.00 60210 Luncheon Expenses 11,979.74 20,993.00 42,180.00 60220 Evening Program Expense 19,133.76 16,434.74 0.00 60230 World Quest Expense 4,031.23 1,569.43 0.00

Total 8 of 9 Colorado Springs World Affairs Council Profit and Loss Total FY FY FY 2016-2017 2017-2018 2018-2019 60260 Speaker Expense 1,397.44 4,111.40 3,600.00 60290 IVLP Expense 0.00 107.26 0.00 Total 60200 Program Expenses $ 36,542.17 $ 43,215.83 $ 45,780.00 60400 Student Programs 0.00 0.00 0.00 60410 High School Symposium 7,179.21 3,750.79 3,220.00 60440 College Student Programs 56.30 0.00 0.00 Total 60400 Student Programs $ 7,235.51 $ 3,750.79 $ 3,220.00 62100 Contract Services 0.00 0.00 0.00 62110 Accounting Fees 0.00 990.00 500.00 62150 Outside Contract Services 25,200.00 29,830.00 37,922.67 Total 62100 Contract Services $ 25,200.00 $ 30,820.00 $ 38,422.67 65000 Operations 0.00 0.00 0.00 64200 Memberships 0.00 100.00 250.00 64250 Donation 0.00 100.00 0.00 65020 Postage, Mailing Service 384.42 491.71 480.00 65030 Printing and Copying 0.00 283.28 1,156.72 65040 Supplies 945.15 2,935.71 1,887.96 65050 Telephone, Telecommunications 382.73 403.27 480.00 65060 Advertising and Development 2,088.75 6,007.50 3,595.00 65070 Website & ComputerMaintenance 672.45 1,153.45 1,280.00 65120 Insurance - Liability, D and O 744.00 994.00 1,000.00 65130 Dues & Subscriptions 425.00 1,190.00 870.00 65200 registration, license fees 510.00 122.50 130.00 Total 65000 Operations $ 6,152.50 $ 13,781.42 $ 11,129.68 65100 Other Types of Expenses 0.00 0.00 0.00 65160 Other Costs 10.00 404.78 0.00 Total 65100 Other Types of Expenses $ 10.00 $ 404.78 $ 0.00 68300 Travel and Meetings 0.00 0.00 0.00 68310 Conference, Convention, Meeting 1,860.35 3,477.39 3,500.00 68320 Travel 5,626.17 5,253.06 5,210.17 68330 Travel Meals 0.00 642.55 1,117.48 Total 68300 Travel and Meetings $ 7,486.52 $ 9,373.00 $ 9,827.65 69000 Bank Charges 1,278.11 1,788.25 1,800.00 Total Expenses $ 83,904.81 $ 103,134.07 $ 110,180.00 Net Operating Income -$ 5,984.27 -$ 2,420.57 $ 8,025.00 Net Income -$ 5,984.27 -$ 2,420.57 $ 8,025.00

Total 9 of 9

Downtown Ventures: PikeRide bike share, LART 2019 application

HISTORY OF COLORADO SPRINGS COMMUNITY VENTURES Colorado Springs Community Ventures dba Downtown Ventures is a charitable nonprofit affiliate of Downtown Partnership dedicated to the arts, historic preservation and other public benefit programs of Downtown Colorado Springs.

Formed by Downtown Partnership in 1997, Downtown Ventures is most known for its flagship program, Art on the Streets, which launched with its first exhibit of outdoor art in 1998-1999 and has continued every year since.

Downtown Ventures also administers other public benefit programs of Downtown, including First Friday Downtown gallery walk, Downtown Walking Tours, the City Center Series, Urban Living Tour, Skate in the Park (in partnership with City Parks) and most recently, PikeRide bike share.

PIKERIDE PROGRAM SUMMARY AND BENEFITS PikeRide is a program of Downtown Ventures, the 501c3 non-profit affiliate of the Downtown Partnership with additional guidance provided by the PikeRide Advisory Committee. PikeRide’s mission is to elevate our community with a fun, healthy, planet-friendly, and cost-effective way to get around. PikeRide is Colorado Springs’ first ever, fully automated large-scale bike share system and provides residents and visitors short-term access to high-quality bikes for getting around town. PikeRide is intending to expand its current service area to include: Old Colorado City, Manitou Springs, Gold Hill Mesa, and potentially Garden of the Gods. In the first six months of PikeRide operations there were more than 10,000 PikeRide trips, including users from 46 different states and almost 15,000 Colorado Springs residents.

PikeRide respectfully submits this request for $150,000 in support of capital for expansion to the Westside and operating costs necessary for launch and substantial growth. With the increase in Colorado Springs hotel and lodging options (four new hotels Downtown in the next two years), the opening of the U.S. Olympic Museum, the future Weidner Stadium, and more, PikeRide will ensure that visitors and locals have attractive transportation options.

Currently, PikeRide consists of 208 DASH smart bikes, 33 stations, and operates within a 12-square-mile service area encompassing the greater Legacy Loop area. PikeRide, in collaboration with the Organization of Westside Neighbors, Gold Hill Mesa, Manitou Springs and other community stakeholders, aspires to expand bike share to the Westside with approximately 140 additional electric- assist bikes and seven new stations, while more than doubling our service area to 30 square miles.

PikeRide is a multi-faceted community asset, offering: • A tourist-serving amenity, allowing visitors to experience the central city in an immersive and engaging way • An active mobility option for downtown employees and residents • A “first-mile, last-mile” solution for transit users • A talent attraction asset for Colorado Springs • A contributing factor for reducing traffic congestion in the urban core • A tool for supporting healthy and active lifestyles • An enhancement of the Olympic City USA brand

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Downtown Ventures: PikeRide bike share, LART 2019 application

Expansion to the Westside, while also introducing electric-assist smart bikes, would connect tourists to retail and restaurant districts with attractions and recreational areas within the City, including Old Colorado City, Gold Hill Mesa, Manitou Springs and potentially Garden of the Gods. Electric-assist bikes provide a battery powered boost while still requiring users to pedal, allowing people to travel longer distances more efficiently, regardless of ability or terrain. These electric-assist bikes include smart-bike capabilities incorporating GPS technology and on-bike checkout procedures while complementing our already existing bike fleet. PikeRide bikes are comfortable, have integrated locks and cargo baskets, include gearing, fenders and lights that make urban biking safe and enjoyable.

PLAN FOR ATTRACTING OUT OF TOWN VISITORS

Bike share systems help bridge the transportation gap for locals and out of town visitors alike. Bike share helps Colorado Springs stay relevant and competitive with its peer cities, especially with attracting new businesses and tourism. Bike share is more affordable than a taxi or rental car and allows for more street level immersion in our city. The National Association of City Transportation Officials reports that residents and tourists in US cities took 35 million bike-share trips in 2017, up 25 percent from the year previous.

Over the past decade, bike share programs have spread to cities large and small throughout the United States. The ability to check out a bike for as little as a few minutes or as long as a day allows residents and visitors the freedom to explore recreational trails, travel to key destinations and enjoy the fun of urban cycling. Bike share is expected when you go to any city of substance, and PikeRide provides that amenity in our city. The community benefits of bike share are numerous and show a citywide commitment to the physical and mental health of residents while granting greater access to neighborhood and city-center business activities.

PikeRide supports Colorado Springs tourism by having bike sharing stations located near hotels and tourist destinations, such as the Olympic Training Center, Fine Arts Center, Memorial Park and Pioneers Museum. Numerous studies show that bike share programs have a positive economic impact on commercial areas. Bike sharing stations attract more customers to nearby businesses, and bike share users are more likely to spend money within four blocks of a bike share station. In more congested areas, like downtown centers, bike share users spend considerably less time finding parking, and more time patronizing nearby businesses. Increasing the PikeRide service area to the Westside will provide valuable bike connectivity to three popular tourist districts, positively impacting the economic vitality of Colorado Springs.

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Downtown Ventures: PikeRide bike share, LART 2019 application

PROPOSED WESTSIDE EXPANSION BUDGET, INCLUDING OTHER FUNDING SOURCES

WESTSIDE EXPANSION INCOME Manitou URA - secured 40,000 Gold Hill Mesa - tentative 20,000 Westside Organizations - tentative 40,000 LART funding - tentative 150,000 $ 250,000

WESTSIDE EXPANSION CAPITAL COSTS Olympic Museum station + 20 bikes 28,000 Bancroft Park station + 20 bikes 28,000 Gold Hill station + 20 bikes 28,000 Trails End station + 20 bikes 28,000 Manitou station + 20 bikes 28,000 Cerberus area station + 20 bikes 28,000 Midland Trail station + 20 bikes 28,000 $ 196,000

Expansion equipment and labor $ 15,500 Expansion operational costs $ 33,200 Total westside expansion $ 244,700

ANNUAL PIKERIDE BUDGET, EXCLUDING EXPANSION

2019 INCOME Memberships 100,000 Tours 1000 Lease (bike racks) 2000 Sponsorships Title Sponsor Kaiser Permanente 80,000 Colorado College 50,000 Nor'Wood 25,000 VisitCOS 15,000 Downtown Development Authority 35,000 Other sponsors/grants 150,000 $458,000

In-kind Sponsorships 3 | Page

Downtown Ventures: PikeRide bike share, LART 2019 application

Nor'Wood 25,000 Elite Auto Salon /Creative 20,000 Consortium 45,000

2019 EXPENSES Personnel 315,000 Occupancy 13,200 Office 11,200 Operations 43,250 Marketing 25,000 Professional Development 6,200 Administrative 23,650 Sales Tax 6,000 $443,500

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Downtown Ventures: PikeRide bike share, LART 2019 application

ANNUAL DOWNTOWN VENTURES BUDGET, EXCLUDING PIKERIDE

Downtown Ventures Budget Overview: FY 2019 by Class - FY19 P&L Classes January - December 2019

Total Income CONTRIBUTED FUNDS Corporate 81,000.00 Government 39,000.00 Individual 30,000.00 Total CONTRIBUTED FUNDS $ 150,000.00

EARNED INCOME Contract for Service 2,500.00 Endowment Income 8,400.00 Entry Fees/Sales 4,200.00 PikeRide Reimbursement 8,500.00 Tickets/Admission 17,050.00 Total EARNED INCOME $ 40,650.00

RESTRICTED FUNDS Judy Noyes Fund 12,000.00 Total RESTRICTED FUNDS $ 12,000.00 Total Income $ 202,650.00 Gross Profit $ 202,650.00

Expenses ADMINISTRATIVE 990 Preparation 1,200.00 Bank Fees 1,000.00 Credit Card Fees 400.00 Directors & Officers Insurance 1,200.00 Enterprise Zone Fees 1,000.00 Fundraising 1,000.00 Liability Insurance 12,000.00 Licenses and Permits 20.00 Miscellaneous 1,000.00 Supplies 200.00 Total ADMINISTRATIVE $ 19,020.00

PROGRAMMING Artist Travel/Meals/Lodging 1,000.00 Artist/Speaker Stipend 43,500.00 Artwork Purchase 12,000.00 Call for Entry 2,000.00 Contract Labor 1,500.00 5 | Page

Downtown Ventures: PikeRide bike share, LART 2019 application

Equipment/Supplies 17,200.00 Install/Deinstall/Repair 4,000.00 Juror Stipend 4,000.00 Marketing 41,900.00 Meals/ Entertainment/Catering 9,500.00 Miscellaneous 1,500.00 Printing 17,200.00 Prize Money 14,500.00 Venue/Tech 5,500.00 Total PROGRAMMING $ 175,300.00 Total Expenses $ 194,320.00 Net Operating Income $ 8,330.00 Net Income $ 8,330.00

* Staffing/occupancy costs for all the DV programming excluding PikeRide are borne by Downtown Partnership.

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Downtown Ventures: PikeRide bike share, LART 2019 application

PROPOSED MARKETING PLAN PikeRide works closely with Wolf & Key Marketing on social media and videos to support marketing and branding efforts targeting locals and tourists alike. PikeRide also participates in community festivals and events while advertising the Olympic City USA logo on more than 160 bikes, providing brand recognition for Colorado Springs. In the first six months of operations, PikeRide attended more than 50 community events and will continue to represent PikeRide, Colorado Springs, and our sponsors at future events. PikeRide provides locals and tourists many opportunities to enjoy using bike share by partnering with local hotels, VisitCOS, and community event organizers to provide coupon codes and other offers.

METHOD FOR CALCULATING NUMBER OR PARTICIPANTS

PikeRide uses smart bike technology which allows data to be recorded and maintained. This data allows PikeRide to communicate number of users, station use, number of trips, mileage, calories burned, and more.

METHOD FOR ESTIMATING HOTEL STAYS– If not applicable, why? PikeRide, in its unique nature, is an amenity for tourists and enhances the visitor experiences, which can lead to longer stays and a more attractive and compelling destination.

LIST OF BOARD AND ADVISORY COMMITTEE MEMBERS

Downtown Ventures Board of Directors David Lord, Retired Howard Brooks, Energy Resource Center Jaime Brown Thompson Stuart Coppedge, RTA Architects Renee Behr, Behr & Behr Platinum Group Realtors Sam Eppley, Sparrow Hawk Limited Jenifer Furda, Kaiser Permanente James Proby, The Men’s Xchange

PikeRide Advisory Committee Jill Gaebler, City Council President Pro Tem Andrea Barker, HB&A Architects Susan Edmondson, Downtown Partnership David Lord, Retired Adam Morley, Wolf & Key Marketing Davin Neubacher, Navakai Carrie Simison

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The first six months PikeRide Bike Share the Love

After more than four years of community visioning and planning, Downtown Ventures launched PikeRide 208 bikes bike share in June 2018, with just over 200 bright purple “smart” bikes serving the greater city center.

With a mission to elevate the community with a fun, healthy, planet-friendly, and cost-effective way 32 stations to get around town, PikeRide is the first large-scale bike share system in Colorado Springs.

In the months leading up to launch, over 200 volunteers attended 16 sessions, ate more than 60 pizzas, 3,360 memberships applied more than 2,300 decals, and accounted for more than 650 hours of support.

Since launch, PikeRide serves the community with 24-7 bike access and a bevy of hosted rides and events, from 10,000+ trips monthly lunch rides and First Friday art rides to monthly cleanup of Shooks Run Trail and partnership alongside key organizations such as Kids on Bikes and Bike Colorado Springs.

67,170 calories burned PikeRide Advisory Council

• Chair Jill Gaebler, City Council Pre- sident Pro Tem • Andrea Barker, HB&A Architects • Susan Edmondson, Downtown 2,644 bike checkouts from Partnership stations along Cascade Ave. • David Lord, Retired • Adam Morley, Wolf and Key Marketing • Davin Neubacher, Navakai • Carrie Simison

1 /  Bike Share the Love. Our mission is to elevate the community with a fun, healthy, planet-friendly, and cost-effective way to get around. Sponsors PikeRide receives membership fees from “I recently got a bike from PikeRide. I picked it up at the Penrose riders and fees from other community Hospital station in the morning and rode it lickety-split down to the programs and relies on support from our amazing sponsors to be sustainable. south end of your service area, only hitting a couple red lights, all good. I was hopping on the 07:30 CDOT Bustang to Denver at their Title Sponsor bus stop underneath I-25 by Nevada”. - Bill Kaiser Permanente

Legacy Leaders Colorado College Nor’Wood Development Group From dream to launch • 2014: Inspired by a trip to Salt Lake City, civic leaders Community Connectors EAS Creative Consortium begin exploring how to bring a bike share program to El Paso County Visit Colorado Springs the community Catalyst Campus for Technology & Innova- tion • 2015-2016: An in-depth feasibility study is completed Phil Long Ford Penrose St. Francis Hospital • March 2017: An RFP for a bike share vendor is issued

Hub Heroes • April 2017: BCycle is chosen as preferred vendor Pikes Peak Community College September 2017: At its annual breakfast, Downtown Classic Homes • The Independent Partnership announces it will launch bike share in the NES coming year, with Kaiser Permanente on board as Title Pedal Partners Pikes Peak Greenway Fund Sponsor Cottonwood Center for the Arts Blue Dot Place • April 2018: PikeRide’s executive director is hired, and PeakRadar.com Springs Rescue Mission the first of many semi-trucks arrive, bringing bikes, bike ProCycling Warehouse docks, station equipment, smart kits and more Pit Stop Providers The Bench • May 2018: First of many volunteer bike-assembly events

Capital and Pre Launch Underwriters held City of Colorado Springs Lodging and June 26, 2018: PikeRide launches to much fanfare Automobile Renters Tax • Colorado Springs Health Foundation • July 2018: First of numerous guided rides begin Downtown Development Authority Jerry Johnson Construction Joseph Henry Edmondson Foundation “I primarily got the annual membership to support the program but William H. Donner Foundation I do enjoy riding too. It’s such a great addition to the community so Interested in sponsorship opportunities? thanks for all you’re doing. Please contact PikeRide Executive Director, My office is located downtown just across from Acacia Park, so it’s a Jolie NeSmith, at 719-235-5862 or Jolie@ PikeRide.org perfect fit!” - Toby L.  / 2

City of Colorado Springs March 5, 2019 LART Committee Jacquelyn Puett Colorado Springs, Co By: Email

Dear Jacquelyn, The St. Patrick’s Day Parade Organizing Committee would like to request an additional $5,000, five thousand dollars from the Lodgers and Auto Renters Tax fund to help in underwriting the costs of services from the City of Colorado Springs. These services include the costs associated with extra duty police officers and the Colorado Springs Fire Department Emergency Services crew. We also pay a parks use fee and to streets for a post parade sweeper. These will eclipse $23,000 again for this year’s 5K Race, 50K Bike Ride, children’s Leprechaun Running events and the Parade. There will be about 100 units in the Parade this year with approximately 2,000 participants. The entry’s represent local schools, school bands, churches, local governments, service organization, businesses and the US Army, Navy and Air Force. Upwards of 2,000 or more runners, riders and Leprechauns participate in the events leading up to the parade. Our marketing is region wide: We have designed and put forward a robust campaign for the St. Patrick’s day weekend that includes television: KOAA our local NBC affiliate, all 8 of the I HEART - Clear Channel – radio stations – the Gazette newspaper and a busy social media strategy for all of the events. We do get attention from out of town visitors from the Denver Metro, Canon City, Pueblo and a bit of northern New Mexico. We do track our impact to downtown and west side eateries and can report high volume in most restaurants and pubs most years on parade day. Please give us a call or email if you need any addition information or data. Again our thanks for your involvement in local event!

Slainte’ John O’Donnell

President March 11, 2019 Mike Buth

Vice President Laura Rosendo Ms. Eileen Gonzalez City Council Administrator Secretary Colorado Springs City Hall Davis Tutt 107 N. Nevada Ave., Suite 300 Colorado Springs, CO 80901-1575 Treasurer Matt West Sent via email: [email protected]

Board Members Dear Ms. Gonzalez, Tom Briggs Onye Ikwuakor Beth Kohr Thank you to you and the LART Committee for the $30,000 grant award to support the Eric Parthen Adrenaline Lacrosse Western Showcase and Shootout at the El Pomar Youth Sports Park Matt Sicchio over July 12-14, 2019. At this time, I respectfully request that the LART Committee Vicki Vaughan approve transferring the grant from Colorado Springs Youth Sports to Adrenaline Lacrosse. Advisory Board Members Gary Butterworth Adrenaline Lacrosse, in conjunction with the lacrosse coaches from the U.S. Air Force Kurt Schroeder Academy, intend to now hold the event at the Air Force Academy on the same dates. It John Stinar is believed that a move to the USAFA will result in a larger 2019 event and the ability to

Honorary Board Members continue to grow the event in future years. Goose Gossage Chuck Melbuer While we certainly looked forward to hosting this event at the El Pomar Youth Sports Park, I believe it is better for the event and better for the City long term to see if flourish Executive Director and grow at the USAFA. Steve Czarnecki I am currently in the process of assisting Adrenaline Lacrosse with submitting its Facilities Director information on a LART grant application form so that all of the organizational and Vicki Martin budgetary information needed by the City is provided. Further, I would be willing to assist the LART Committee regarding this transference in any way I can.

Sincerely,

Steve Czarnecki Executive Director

2212 Executive Circle | Colorado Springs, CO 80906 | (719) 630-0168 | www.CSYouthSports.org Ironman Corporation MTB 5-7 Day Stage Race (TBA) TBA Sept. , 2020

Frank Lowery 3407 W. Martin Luther King Blvd Suite 100 Tampa, FL 33607 Regional Director Midwest Ironman [email protected] 702-400-2790 ironman.com yes 59-2965638 100,000.00

N/A N/A

30 50/250 p/day 10

0 (500in2020) NA

25 (3000 in 2020) Visit Colorado Springs $50,000 over 3 yrs Colorado Springs Sports Corp $50,000 over 3 yrs TBD State of Colorado Tourism Office TBD Foundations TBD Private Donors and Businesses TBD Local Sponsors $100,000 2 Website Development $20,000 5 Kickoff Announcement $15,000 1 Marketing/Promotion at Ironman events worldwide $25,000 3 Social Media platform devo, live streaming and video $30,000 4 Site visits, venue development, agency meetings $10,000

Visit Colorado Springs Booths, Marketing, Websites, International Exposure Colorado Springs EDC Booths, Marketing, Websites, International Exposure Colorado Springs Sports Corp Booths, Marketing, Websites, International Exposure

Frank Lowery, IRONMAN Midwest Regional Director

4/3/2019 Ironman MTB—Attracting Participants and Visitors Ironman and the Local Organizing Committee will work together to maximize the number of out of town visitors to increase the economic impact of the event. Colorado Springs already has iconic brands such as the USOC, the US Olympic Museum and others, that serve as cornerstones of our health and wellness, sports and outdoor industries. The North American Mountain Bike Championships will double down on the Pikes Peak region’s brand. Ironman will bring its own strong brand recognition to the event as they already host over 300 events around the world each year. The strength of the Ironman brand will bring immediate credibility to the race and a global network of athletes. While Colorado Springs has some of the best mountain biking trails in the world, they are little known, except to locals. With the opening of the “Ring the Peak” trail, this race will instantly make it a world famous and iconic trail. As former Colorado John Hickenlooper said, “it will be a national and ultimately international destination”. The North American and World Championships will serve as a catalyst for international recognition and build on the brand of Colorado Springs as hub of outdoor recreation. It is the Local Organizing Committee’s contention that the impact of this race will last far more than the week of the race, but rather attract hikers and mountain bikers to the community year-round to experience the “Ring the Peak” trail. It is important to note that none of this would be possible if it was not for the more than two decades of work of groups like the Friends of the Peak and the Trails, Palmer Land Trust, National Forest Service, Medicine Wheel Trail Advocates, The Trails and Open Space Collation and many others. These groups made a vision of the “Ring the Peak” a reality. In order to maintain this system of trails, there must be additional funding. There also must be a coordinated effort to steward the Peak as 2.8 million more people move to the region over the next 20 years to enjoy the natural beauty. Ironman operates a 501-c3 that will work with these groups to bring that additional funding to preserve, restore and protect these trail systems. There is currently a master planning process that is being undertaken for the Pikes Peak region and all of these groups will work together to bring more assets to this effort. It is not enough to have an iconic race, we must be better stewards of the land and trails of the region. If we are going to show our regions natural beauty off to the world, our region must do the hard work in preserving and restoring our lands to their original condition. Due to shortages of funding there are several areas that must be restored. This can be a model for our community, the state and the nation on land stewardship. Ironman is an iconic brand known and respected worldwide for sporting events. With over 300 races in their portfolio they know how to execute a race. From pre-race planning, to a global network of existing races to promote from, to an extensive traditional and social media platform, there is no one better able to promote this event. It is this global network of races and the athletes that attend them, that will be targeted in their global promotions. The current Cape Epic 6-day Mountain Bike World Championships sells out in less than 15 minutes. The Swiss Epic also sold out this year in only its second year as part of Ironman. While it is hard to predict the exact demographics of the riders expected to attend, many will come from the existing Cape Epic in South Africa, The Swiss Epic and the Pioneer Race in New Zealand. Ironman already possess a global data base of mountain bike racers, runners and triathletes. This list will serve as a foundation for the marketing effort for the race. The race itself will attract global attention as it is envisioned to be one of the hardest mountain bike races in the world. Within those 6 days of racing will be the ultimate stage, the “Ring the Peak” which will be close to 70 miles in length with thousands of feet of climbing. Ironman MTB benefits to the Local Economy Colorado Springs and the Pikes Peak Region are home to some of the most iconic views in the world. General Palmer knew this when he founded the city and built the Antlers Hotel. Spencer Penrose knew this when he built the Broadmoor Hotel. Kathy Lee Bates knew this when she wrote her poem “America the Beautiful”. The Pikes Peak region has a long history of attracting people from around the world. With the opening of the “Ring the Peak Trail” the region has the opportunity build on that outdoor recreation and tourism history. The event that is being proposed would be the 6-day Ironman North American Championships Mountain Bike stage race. The event will be part of a global mountain bike series that Ironman is building including 3-day races all over the globe. Each Continent will have a championship, of which the Pikes Peak region would host the North American Championships the third week in September 2020. The Continental Championships will serve as a qualifier for the World Championships. It is anticipated that the first race will have between 500 and 750 riders and grow to up to 1500 by 2022. It is anticipated that each of these riders will spend over a week in Colorado Springs and many will bring their families. Ironman has been hosting Triathlons in Kona Hawaii for over 40 years and it is envisioned that this will be a long-term, mutually beneficial relationship between the company and our region. While the race will have world class competitors, many participants (roughly 70%) are high level executives and CEO’s who may not know about Colorado Springs. This event will be supported by local businesses, the City of Colorado Springs, El Paso County, the Sports Corp, Visit COS, the Colorado Springs Chamber and EDC, and numerous other community partners. These groups will form a Local Organizing Committee that will work with Ironman to make the race a reality. Ironman will provide a global advertising platform as it does for over 300 other events that it organizes. Many of these events sell out in a matter on minutes and has a proven track record of excellence in execution. These groups will work together to bring regional expertise together with the Ironman skill set. The first year of the event is planned to be 2020. Ironman has been working with local leaders since July of 2018 to make the iconic event a reality. The six stages are expected to be different each year to lessen the burden on the trails, and provide riders with a different experience each year. It is anticipated that America the Beautiful Park will host a riders village which will include many races starts and finishes. This will include kids’ races, concerts, booths and other community oriented festival elements. This timeframe of late September was chosen to minimize conflicts with other events, to highlight the fall foliage, and when hotel occupancy is normally lower. It is the intent of the Local Organizing Committee that the race routes will be chosen to deliberately highlight the region’s most iconic images. These could include but not be limited to Garden of the Gods, The United Air Force Academy, Fort Carson, Downtown, the United States Olympic Museum, and of course Pikes Peak. It is anticipated that there will be several free race entries for Wounded Warriors and actively serving military men and women. The event will purposely avoid using paved roads to minimize negative impact to local businesses. The global nature of this event will provide a unique economic development and tourism opportunity for the Pikes Peak Region. In addition to the global media distribution the event will fill hotel beds and those same racers, and their families will eat at local restaurants. Many of the racers will bring their families to this event, and while the racers are racing those families will take advantage of local tourism opportunities.

The Ironman Story During an awards banquet for the Waikiki Swim Club, John Collins, a Naval Officer stationed in Hawai`i, and his fellow athletes began debating which athletes were the fittest: swimmers, bikers, or runners. Later, he and his wife Judy, who had both participated in new competitions known as triathlons in San Diego, decided to combine three of the toughest existing endurance races on the island. On February 18, 1978, 15 competitors, including Collins, came to the shores of Waikiki to take on the first-ever "Hawaiian Iron Man Triathlon." Since then Ironman has grown to include over 374 events around the world including Ironman events, 70.3 Ironman, Rock and Roll Marathon, and Mountain Bike Events, namely the Cape Epic MTB World Championships. IRONMAN has partnered up with the Abbott World Marathon Majors to become one of the only event production companies to be classed with the World Majors Group (Boston, New York, London, Berlin, Tokyo). IRONMAN has been represented by ambitious and courageous people who aren’t afraid to push their limits.

Potential Local Organizing Committee Members (all have been engaged on this project) Chairman, Toby Gannett Dirk Draper, Chamber and EDC Cheryl McCullough, Visit COS Chris Jenkins, Norwood Dan Steever, The Gazette Steve Kaczmarek, Fat Bike Greg Wellens, Adventures Out West Priscilla Marbaker, Tapis Associates Micah Rice, former VP of Events, USA Cycling Tom Osborne, Sports Corp Bob Cope, City of Colorado Springs Chelsea Gaylord, City of Colorado Springs Russell Finsterwald, Pro Mountain Bike Racer

Budget Numbers for 2019: Revenue is zero for 2019—all revenue will be collected in the year 2020 (primarily sponsorship and entry fees) Costs: 1. Website development: Development of the official Colorado MTB website and posted on the official IRONMAN.COM website. $35,000 2. Kickoff announcement: Announcement of the event via website, social platform, data base delivery and on site signing of partnership. $35,000 3. Media/Promotion/Marketing at other Ironman events worldwide: This will include announcements at all IRONMAN owned MTB events to include high level events that attract an international audience. All owned social platforms (You Tube IM, IM Instagram, IM Facebook, IM Twitter, IM Face Book Watch) will preview and post during June-Dec of 2019 of the upcoming 2020 event. $40,000 4. Create Social Media Platforms and Live Streaming: We will develop and build the broadcasting plan for the 2020 event through the following option. $60,000 • Marketing event for 16 months • Negotiate with potential broadcast partners (NBC, Facebook, YouTube) • Pre Stage video preview via social platform each day of the race (live interactive maps) • Social media interview with high level athletes and dignitaries • Collaboration of Promo video containing B roll from Colorado Springs and MTB showcasing of potential routes and venue locations 5. Site visits/venue development/race course development: $35,000 • Agency meetings and pre building stage routes • Developing Manuals and plans around traffic control, medical management, trail stewardship etc.

Marketing Plan 2019 1. Kickoff announcement: Announcement of the event via website, social platform, data base delivery and on site signing of partnership: July-Aug 2019 2. Media/Promotion/Marketing at other Ironman events worldwide: This will include announcements at all IRONMAN owned MTB events to include high level events that attract an international audience. All owned social platforms (You Tube IM, IM Instagram, IM Facebook, IM Twitter, IM Face Book Watch) will preview and post during June-Dec of 2019 of the upcoming 2020 event. 3. Social Media Platforms and Web Content 2019 • Marketing event for 16 months (social platforms) • Email Blast to IRONMAN data base monthly after announcement of event • Attend owned MTB events with promotion to international athletes • Social media interviews with high level athletes and dignitaries • Collaboration of Promo video containing B roll from Colorado Springs and MTB showcasing of potential routes and venue locations( July- Sept 2019) • Pre Stage video preview via social platform each day of the race (live interactive maps)

Estimating Hotel Room Nights and Car Rentals 1. Athlete Entry Packages: Competitor entry fees include hotel packages to push riders to stay in official hotels. Will be promoted on IRONMAN website and social platforms and email blast to data base 2. Spectator Package: Promotion of hotel and rental car package for spectators on IRONMAN website and social platforms 3. Pre and Post Race Destination Package: Will build vacation packages for athletes and spectators to visit in pre event or post event through IRONMAN website and social platforms:

Budget for the Ironman Corporation Ironman is a privately owned company and we are unable to provide a company budget at this time. Ironman was purchased by Wanda Corp in 2015 for over $900M.