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Pet Fair Asia Shanghái 19-23 De Agosto De 2020 INFORME IF DE FERIA 2020 Pet Fair Asia Shanghái 19-23 de agosto de 2020 Oficina Económica y Comercial de la Embajada de España en Shanghái INFORME IF DE FERIA 17 de agosto de 2020 Shanghái Este estudio ha sido realizado por Vicente López-Trompo, Daniel y Sánchez López, Pablo Bajo la supervisión de la Oficina Económica y Comercial de la Embajada de España en Shanghái http://china.oficinascomerciales.es Editado por ICEX España Exportación e Inversiones, E.P.E., M.P. NIPO: 114-20-024-0 IF PET FAIR ASIA 2020 Índice 1. Perfil de la feria 4 2. Ficha técnica 6 2.1. Descripción y evolución de la feria 7 2.1.1. Expositores 7 2.1.2. Visitantes 8 2.1.3. Productos presentados 8 3. Tendencias y novedades presentadas 10 3.1. Tendencias del mercado 10 3.2. Productos cosméticos 10 3.3. Valor del diseño 11 3.4. Productos inteligentes 13 4. Recomendaciones 14 5. Anexos 15 5.1. Expositores de Pet Fair Asia 2020 15 3 Oficina Económica y Comercial de la Embajada de España en Shanghái IF PET FAIR ASIA 2020 1. Perfil de la feria Pet Fair Asia es la mayor feria de productos para mascotas del mundo y un importante hub internacional de esta industria. El evento se enfoca principalmente en los mercados asiáticos y trata de cubrir ampliamente las necesidades de la industria y su cadena de suministro. Los productos de mayor presencia en la feria son sin duda los de alimentación para mascotas, especialmente perros y gatos, pero la oferta es mucho más amplia: juguetes, cosméticos, transportines, concursos para profesionales, herramientas de acicalamiento, productos veterinarios, smart technology para mascotas… PABELLÓN DE SNIEC, DONDE TUVO LUGAR LA EDICIÓN 2020 DE PET FAIR ASIA Fuente: visita a Pet Fair 2020 4 Oficina Económica y Comercial de la Embajada de España en Shanghái IF PET FAIR ASIA 2020 PLANO DE LA FERIA Fuente: Pet Fair Asia 2020 E1, E2, E3 N1, N2 Aperitivos y Productos para Alimentos y Tecnología de W1, W2 mascotas alimentos Aperitivos y Productos para E4, E5 N3 mascotas Productos para gatos Alimentos W3, W4 E6 N4 Suministros veterinarios Alimentos y Tecnología de Alimentos W5 alimentos (marcas internacionales) Productos inteligentes E7 N5 Alimentos Marcas internacionales (marcas internacionales) 5 Oficina Económica y Comercial de la Embajada de España en Shanghái IF PET FAIR ASIA 2020 2. Ficha técnica Fechas de 19 – 21 de agosto de 2020 (público profesional) celebración 22 y 23 de agosto de 2020 (público general) Fechas de la 25 – 27 de diciembre de 2020 (Cantón) próxima edición 26 – 28 de marzo de 2021 (Pekín) 18 – 22 de agosto de 2021 (Shanghái) Periodicidad Tres al año, alternando ciudades Lugar de Shanghai New International Expo Centre (SNIEC) celebración 2345 Longyang Road, Pudong New District, Shanghai Horario de la feria 09:00 – 17:30 (miércoles a sábado) 09:00 – 15:00 (domingo) Precios Entrada gratuita para visitantes previamente registrados Precio de 100 yuanes (12 euros) en puerta Sectores y Productos para mascotas desde alimentación, aperitivos, accesorios, limpieza y productos cuidado capilar, etc. Incluyendo productos para perros, gatos, peces, reptiles y presentados demás. Además, se presentan aparatos médicos veterinarios y maquinaria de embalaje. Contacto Mr. Yannick Verry (Senior International Sales & Marketing Manager) Teléfono: +86 21 6195 6016 [email protected] https://www.petfairasia.com/ https://www.linkedin.com/company/petfairasia/ Organizador VNU Exhibitions Asia Business Mansion, Shanghai Exhibition Center, 1333 West Nanjing Road, Shanghai Teléfono: +86 21 6195 6088 Fax: +86 21 6195 6099 [email protected] www.vnuexhibitionsasia.com.cn 6 Oficina Económica y Comercial de la Embajada de España en Shanghái IF PET FAIR ASIA 2020 2.1. Descripción y evolución de la feria 2.1.1. Expositores La vigésimo tercera edición de PET FAIR ha atraído a más de 2.000 expositores provenientes, en su mayoría, de la región Asia Pacífico, aunque también ha habido presencia de marcas europeas y americanas. Este año, varias de las empresas participantes han optado por dedicar parte de su espacio en los pabellones feriales para presentar sus productos a través de online live streaming, otorgando a aquellas personas que no han podido visitar la feria la posibilidad de conocer sus productos. Participación española En esta edición de PET FAIR no se contó con participación española, siendo un sector en alza en el mercado chino, es interesante tener en cuenta este evento como punto de partida de empresas españolas que quieran explorar oportunidades. RETRANSMISIÓN EN DIRECTO DESDE LOS PABELLONES EN PET FAIR Fuente: Visita PET FAIR 2020 7 Oficina Económica y Comercial de la Embajada de España en Shanghái IF PET FAIR ASIA 2020 2.1.2. Visitantes Este año acudieron a visitar PET FAIR más de 300.000 visitantes, 80.000 de ellos profesionales del sector, unos números muy parecidos a los de la anterior edición de la feria celebrada en 2019. El número de visitantes internacionales fue muy reducido, posiblemente debido a las restricciones de viajes internacionales impuestas por China y otros países. Durante la exposición, PETFAIR creó un canal de match-making online, este medio sirvió para conectar empresas tanto internacionales como nacionales con posibles socios o compradores. Este tipo de iniciativas tienen gran importancia dada la situación de crisis sanitaria actual que dificultan los viajes. CONCURSO DE PELUQUERÍA CANINA DURANTE PET FAIR 2020 Fuente: Visita a PET FAIR 2020 2.1.3. Productos presentados Artículos para perros, gatos Artículos para animales pequeños Tecnología de alimentos para Comida para gatos y perros Jaulas mascotas Juguetes masticables Comida Materias primas Aseo Aseo Tecnología de procesamiento Tratamientos de salud Tratamientos de salud Conservas y procesos Camadas Arena Protección del medio ambiente Higiene Entierros de mascotas Accesorios Envase y suministros Accesorios Maquinaria de procesamiento Maquinaria de embalaje 8 Oficina Económica y Comercial de la Embajada de España en Shanghái IF PET FAIR ASIA 2020 Terraria Acuario Aplicaciones veterinarias Reptiles y anfibios Pez ornamental Grupos farmacéuticos Terrarios, muebles Acuarios, muebles Instrumentos veterinarios Sistemas de calefacción Iluminación Tratamientos, medicinas Sistemas de iluminación Aireadores, filtros, bombas Vacunas Comida Calentadores, reguladores Instrumentos de medición Salud, tratamiento Instrumentos de medición Equipo, adornos Adornos Accesorios Plantas decorativas Alimentos para pez Salud y tratamientos Comercialización Varios Boutique Accesorios, equipamiento Equipo de protección Regalos y accesorios de moda Expositores Información / Comunicación relacionados con mascotas Decoración, material publicitario Punto de venta Productos de artesanía Material de envase y embalaje Equipos de control de inventario Embalaje especial Servicios de transporte Etiquetaje Comercio electrónico Accesorios Trading, Sistemas de ventas Otros servicios Medios de comunicación Asociaciones 9 Oficina Económica y Comercial de la Embajada de España en Shanghái IF PET FAIR ASIA 2020 3. Tendencias y novedades presentadas 3.1. Tendencias del mercado El número de perros y gatos como mascotas en las ciudades chinas ha aumentado un 8,4% en el año 2019 y el consumo de productos y servicios asociados a estas alcanzó los 200 mil millones de RMB (24.475 millones de euros) durante el mismo período. Las ventas online de productos para mascotas superaron los 30 mil millones de RMB (3.670 millones de euros), el 70% proveniente de compras en los grandes portales e-commerce chinos. 3.2. Productos cosméticos También por el estilo de vida en las ciudades de China, donde la gran mayoría de la población vive en apartamentos, hay una tendencia creciente en el sector de las peluquerías y de los productos cosméticos para animales, para mantener la higiene del animal y de la casa, aparecen por esto numerosos servicios de peluquería y lavado, tanto a domicilio como en tienda. Se presentaron en la feria novedades en cuanto a productos y a maquinaría para peluquerías como secadores y estaciones de lavado. También se encontraron empresas destinadas a la limpieza de hogares con mascota, con productos y servicios especializados en deshacerse de pelos y olores no deseados. MUESTRA DE PRODUCTOS INTELIGENTES EN PET FAIR 2020 Fuente: Visita a PET FAIR 2020 10 Oficina Económica y Comercial de la Embajada de España en Shanghái IF PET FAIR ASIA 2020 3.3. Valor del diseño Las empresas que ofrecen tanto productos de consumo como de alimentación en el mercado chino apuestan fuertemente por el valor del diseño como elemento diferenciador en un mercado competitivo y sofisticado como es. Desde los cuidados acabados de los juguetes y accesorios, huyendo del aspecto de producto barato, hasta los grafismos de los envases, todos estos detalles muestran la necesidad de atraer al consumidor de manera visual y de que el producto no desentone con la decoración de la casa, por ejemplo. Además, surgen más productos con elementos naturales y ecológicos, buscando tanto el respeto por el medio ambiente como la seguridad y salud del animal y del resto de la familia. 11 Oficina Económica y Comercial de la Embajada de España en Shanghái IF PET FAIR ASIA 2020 MUESTRA DE PRODUCTOS EXPUESTOS EN PET FAIR 2020 Fuente: Visita a PET FAIR 2020 12 Oficina Económica y Comercial de la Embajada de España en Shanghái IF PET FAIR ASIA 2020 3.4. Productos inteligentes Dado el complicado estilo de vida en las grandes ciudades chinas, con apartamentos de reducido tamaño y largas jornadas laborales, también proliferan los productos smart o inteligentes que interactúan con el animal, se pudieron encontrar en la feria productos como juguetes automáticos, comederos/bebederos que mantienen la comida fresca y dispensan las raciones necesarias, rastreadores GPS o areneros para gatos que se mantienen limpios. MUESTRA DE PRODUCTOS INTELIGENTES EN PET FAIR 2020 Fuente: Visita a PET FAIR 2020 13 Oficina Económica y Comercial de la Embajada de España en Shanghái IF PET FAIR ASIA 2020 4. Recomendaciones Los contactos personales y conexiones son de vital importancia a la hora de realizar negocios en China.
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