SPRING 2014

UAE: MEANINGFUL DEFINITION THE INNOVATIVE SHAPESHIFTER TRANSFORMS TO FASCINATE FAMILIES

TURKEY: PERPETUAL MOTION A DESTINATION OF ALLURING MAGNETISM ttg mena WITH A POWERFUL LUXURY OFFERING WEDDINGS & HONEYMOONS CRAFTING A BESPOKE AND EXPERTLY TAILORED

PLUS for premium travel professionals INDIAN OCEAN CRUISING

WITH A REFINED AND CAPTIVATING FLOURISH, THE LUXURY TRAVEL SECTOR IS VIBRANTLY BLOSSOMING TO SHOWCASE ITS UNRIVALLED, CREATIVE MASTERY

ttg mena

for premium travel professionals

Contributors Natalie Hami Naomi Leach Ana Mladenovic Tatiana Tsierkezou Stefanie Saghbini Panayiotis Markides

Creative Director Edward Beales

Designer Maggie Bdjian

General Manager Publishing & Sales Tony Fields

General Manager Events & Communications As winter gradually lifts its thick blanket, the earth eagerly looks up to Alexandra North the sun, soaking in its warmth and nutrients to produce the freshness of Sales Manager spring. Bursts of flowers take over fields and bright green leaves adorn the Adrian Exley once bare branches of trees. Account Management Inna Armeanu As nature responds to the call of the sun so does the world in beginning Kyriacos Kyriacou to emerge, refreshed and ready to experience all, either in a brand new Marianne Shokry Helen Moss destination or in an old favourite. Heavily dampened by winter’s darkness the discerning traveller’s senses are pleasingly awoken and stimulated in International Partner Manager Elaine Hockley captivating and novel ways. With the dawn of the most delightful spring upon us, ttgmena luxury E-Commerce Manager Panayiotis Philippou takes you far and wide to experience and also to explore. Exceptional

E-Commerce possibilities await the premium traveller in places previously unexplored Constantinos Voniatis or simply in destinations that have just recently encouraged the growth of Natalie Hami Operations Manager Media Reporter a successful luxury segment. Chris Christou With just the click of a mouse, you can seamlessly scroll through our Chief Financial Officer latest issue where you’ll discover our debut feature on Turkey, whose Costas Miaoulis high-end segment has blossomed, and continues to be in bloom, blending Accounts Executive its many attributes with fresh and charming offerings to come. Vasilis Eracleous Stalo Antoniades An effortless click will take you to our lead feature on the UAE where the We shall not family segment is boundlessly being tended to, with each and every detail Headquarters being pre-empted. Nietzsche Street, For some though, their most significant and undoubtedly most exceptional Ria Court 9, cease from 1st Floor, Makenzi, life experience has to be their wedding and honeymoon, indicating the 6028 Larnaca, Cyprus exploration, and beginning of a new chapter. We share with you the paramount significance Tel: +357-24-803800 Fax: +357-24-803060 of an illustrious setting, with highlights of destinations and properties Email: [email protected] the end of all our offering the most captivating of these attributes. menaluxury.com Website: Alternatively, you can bask in the treasures of the Indian Ocean, with the TTG Luxury Worldwide Titles* most varied adventure opportunities for the more imaginative traveller. TTG Czech Republic exploring will be TTG Russia Or take to the land in our Cruising feature, with the rising prominence of on TTG UK & Ireland to arrive where shore experiences set to tantalise the senses of both virgin and seasoned TTG Asia cruisers. * For information on these publications, we started and The yearning for exploration and new experiences runs through the please contact us at: [email protected] veins in all of us; this is brought before the luxury traveller in the form of know the place encounters beyond the opulent walls of a property in our Trends report. Printed in Cyprus by Cassoulides Masterprinters Echoing the sentiments of TS Eliot, travel to a perpetually favoured spot for the first time... should continuously stimulate with new experiences and the craving to explore anew once more. TS Eliot I wish you an inspirational and invigorating start to the year and hope we can continue to discover the wonders of luxury travel together in our next issue...

welcome letter3 menaluxury.com 4 CONTENTS ttgmena luxury issue 13 spring 2014 16 21

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06 Spring Selection celebrates beauty and 25 Feature Indian Ocean There is more than meets the culture; historic accents inspire Qatar's latest eye across the dazzling shores of the Indian Ocean hospitality concept; and magic sparkles for the family 29 Profile David Edwards, executive vice president, in Egypt Qatar Executive 08 News Developments of exception unveiled 30 Weddings & Honeymoons A seamless fusion 12 Viewed and Reviewed The ttgmena luxury team of setting, skill and keen attention to detail are shares its distinctive experiences of the region's quintessential in crafting a tailored celebration elite stars 32 Feature Turkey With a fiery sense of competition, 14 Trends Report As the budding segment of Turkey's upscale industry has propelled the experiential travel strengthens, travel specialists are destination into the very heart of the luxury arena cultivating new paths of discovery 36 Premium Picks Switzerland reveals its tantalising 16 Feature UAE Intelligent shape-shifter, the UAE, secrets; Zen the Spa at Rotana offers up the ultimate transforms to serve and fascinate all ages treatments for body and mind; and ttgmena luxury 20 Profile Mark Edleson, president, Alila & presents the must-have accessories for 2014 21 Cruising Coursing through the waves of change, the 38 Gallery Take a look through the lens at some of the cruising sector is enticing a new demographic with most vibrant happenings in the industry its experiential approach 40 Diary Details on the upcoming ILTM Japan

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GET READY TO BE INSPIRED The ever exhilarating luxury travel segment is constantly evolving and offering up its distinct treasures, creating memorable moments for its guests forever ingrained in their experience. With brand new properties blossoming in the region and outside, ttgmena luxury has selected some of the most outstanding and exceptional freshly opened properties, set to gratify the indulgent needs of the discerning guest.

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Captivating Arabian welcome

The warm embrace of authentic Arabian hospitality is welcoming elite clientele, with the debut of Ajman Saray, A Luxury Collection , scheduled to open in February. The resort will mark the brand’s entry into the northern of Ajman. Guido de Wilde, senior vice president, re- gional director – Middle East, Hotels & Resorts noted: “Ajman has posi- tioned itself as a must-see destination in the UAE and this resort truly celebrates SERENE HAVEN the emirate’s beauty and culture through Gracing the already opulent and exceptional The wide choice of well-appointed and capacious its spec- line up in Marrakech is Royal Palm Marrakech, accommodation at Royal Palm Marrakech moves tacular bringing its own unique brand of luxury into this from the central area of the hotel along a peaceful design and distinctive region. avenue of olive trees. All 135 lavish suites and villas Ajman has impeccable This is the first property away from the Indian Ocean have been furnished to the highest standard opening service. for Beachcomber Hotels, considered pioneers of the onto either a generous balcony or terrace. Suites positioned Ajman Indian Ocean hotel industry, owning and managing are set over three floors with captivating views over itself as a Saray will eight luxury hotels in Mauritius and Sainte Anne the gardens, the magnificent hotel golf course and provide an Resort & Spa in the Seychelles. across to the snow-capped Atlas mountains beyond. must-see enchant- Drawing largely on inspiration from the Berber cul- Royal Palm Marrakech has an exceptional choice of ing coastal ture, this luxurious five-star property, situated within family and group accommodation with 11 outstand- destination in sanctuary a vast 231-hectare estate amongst age-old olive ing villas, each with their own private pool and tradi- for inter- trees, is located just 12km from the bustling centre tional hammam, along with a fully fitted kitchen and the UAE. national of Marrakech. BBQ where guests may delight in al fresco dining. guests and the perfect weekend retreat for local residents.” A beachside retreat, Ajman Saray fea- FAMILIAL DELIGHTS tures 205 luxurious rooms, including 24 suites offering outstanding views of the ith perfect climes the year through, with individually adjustable air conditioning, satellite TV Arabian Gulf. Egypt is inviting and welcoming the and high-speed Internet access. Furthermore, the resort offers an ex- W lucrative family segment, with the new quisite variety of epicurean experiences Steigenberger Aqua Magic in Hurghada. including a specialty restaurant focused An exclusive water slide park, a generously on authentic Middle Eastern delicacies, a proportioned pool facility extending over an contemporary seafood restaurant, an all- area of 2,600m2 and a private beach all make day dining space serving Mediterranean Steigenberger Aqua Magic a singular experi- cuisine, a beach bar and grill, the eques- ence for the whole family. trian inspired lounge with Looking to perpetually gratify the needs of its a relaxing atmosphere clientele, Steigenberger Aqua Magic offers 707 and a lobby lounge. rooms and suites, including 294 specially de- The hotel also includes a signed family suites with a separate children’s range of leisure facilities. bedroom. The rooms feature a spacious layout spring6 selection menaluxury.com Re-engaging in the Swiss hospitality endowed with generous living spaces, scene with class, the historical InterCon- marble bathrooms and panoramic views tinental Genève unveiled The Residenc- of Lake Geneva, the Jura Mountains and es, designed by the acclaimed Tony Chi the Mont Blanc. Delightful perks in the and William Paley. first two residence types include dress- Built in 1963, this true hospitality jewel ing chambers, rain showers and powder hosted hundreds of prominent dignitar- rooms, among other luxuries; while The ies and celebrities including Sophia Residences span 11 rooms including two Loren, Kofi Annan, Martin Luther King, master bedrooms, a salon, library, tub Ronald Reagan, Fidel Castro and Sheikh room, a hammam and gallery, as well Zayed bin Sultan Al Nahyan, as well as butler service and designer furniture, as members of Middle Eastern royal linens, silverware and accessories. families. The $110 million refurbishment of the Located in Geneva’s diplomatic district, hotel was undertaken throughout the the hotel boasts 16 meeting and event last decade. spaces, two dining venues, a bar, The Chi, who headed the project, revealed: Clarins Institute & Day Spa and fitness “The objective was to provide the hotel facilities, in addition to 333 guest rooms with a new look – modern, but classical including 49 suites and three residences – and at one with the natural beauty and – Diplomatic Residence, Presidential sophisticated international presence of

Return to gloryReturn to Residence and The Residence – all the city on the Rhone.”

A regal INSPIRING TRADITION arrival isitors to the State of Qatar who seek a genuine and traditional experience are to be delighted Proudly overlooking the glittering with the country’s latest hospitality concept, Arabian Gulf, the long-awaited Waldorf Zubarah Hotels and Resorts, inspired by the centuries- Astoria Palm has old local culture. opened its elegant doors, bringing a Developed by The Classical Palace Group, the brand distinctly sophisticated interpretation of was launched in early January and was named after luxury to the glitzy emirate of Dubai. the historic Al Zubarah city. The brand’s first property, Its facilities include a collection of the boutique-style Zubarah Hotel, masterfully blends 319 rooms and six luxurious food the warmth of tradition with the convenience pro- and beverage outlets, in addition to vided by the latest in technology. Guests can immerse extensive meetings facilities. Guests themselves in its well-appointed rooms, mouthwater- can enjoy a range of impressive ing dining options, a spa, fitness centre and private recreational amenities including those butler service for a bespoke stay. for tennis and water sports, as well Revealing an ambitious expansion plan, the company as a 200m private sand beach; two plans to bring the traditional Qatari hospitality to some temperature-controlled outdoor pools; of the world’s most prominent tourist hubs such as in addition to the prestigious Waldorf Dubai, London, New York and Paris. Astoria Spa. Abdullah Al Hamad, CEO and founder, The Classical For a bespoke touch, each guest is Palace Group, remarked: “We are keen to provide assigned a personal concierge – a personalised experiences through cultural exchange, hallmark of the True Waldorf Service. exceptional ‘sense of place’ and historic accents. Our John Vanderslice, global head of luxury hotels will serve as a platform for Qatari culture to and lifestyle brands, , shine in music, education, arts and charity initiatives.” said: “The increasing number of international arrivals into Dubai and the growing aspiration of visitors to explore the emirate’s iconic island has created a demand which we can readily satisfy with the opening of Waldorf Astoria Dubai Palm Jumeirah.” Guests can enjoy a

Unveiling a sumptuous interpretation range of impressive of luxury on the prestigious Palm recreational facilities Jumeirah – the brand’s second in the UAE, Waldorf Astoria Dubai Palm including a 200m Jumeirah has firmly cemented its presence in the emirate. private sand beach spring selection7 menaluxury.com news

Set amidst the lush Florida woodlands and pools, a new, luxurious lakeside resort is set to make an exciting debut. Showcasing illustrious accommodations, world class dining, an indulgent spa and extensive celebration spaces, Four Sea- sons Resort Orlando at Walt Disney World Resort is due to enrich the entertainment oasis’ offerings from the summer. Boasting acres of recreational pursuits, the resort is to encapsulate the ultimate leisure destination. Located just moments away from the Magic Kingdom, Park, Ep-

HEIGHTENED THRILLS HEIGHTENED cot, Disney’s Animal Kingdom Theme Park and Disney’s Hollywood Studios – Four Seasons Resort Orlando at Walt Disney World Resort is a place where every expe- rience can be customised. “The family trip of a lifetime, a dream wedding, great golf or spa weekends, a FIT FOR ARISTOCRACY well-executed conference participants will be talking about for years to come – that’s Those seeking the most elevated service in the most at all hours, and continuous culinary the vision that is driving everything as we alluring surroundings are now able to revel in the offerings throughout the day at the build Four Seasons Resort Orlando at Walt charisma and style of The Ritz-Carlton , exclusive Club Lounge. Disney World Resort,” noted Thomas Stein- Grand Canal’s new Ritz-Carlton Royal Suite. Lozano further enthused: “Abu hauer, regional vice president and general Providing stunning panoramic views of the emirate’s Dhabi guests who require an ad- manager, Four Seasons Resort Orlando at historic Al Maqta’a area and occupying the entire top ditional level of privacy will appreci- Walt Disney Resort. floor of one of the luxury hotel’s Venetian-inspired ate Royal Suite’s secluded location buildings, the new 250m² venue comes with an on a dedicated floor with a separate adjacent security room, butler quarters, and two entrance from the security room and The iridescent, new spacious bedrooms as well as elegantly-appointed butler quarters. For a private culinary resort is expected to living and dining rooms. experience, the dining area can ac- Pep Lozano, general manager, The Ritz-Carlton Abu commodate up to 10 guests and it dazzle families and Dhabi, Grand Canal shared: “Guests staying at the connects to a fully equipped kitch- group visitors alike Royal Suite can experience the legendary Ritz-Carl- enette ensuring a seamless dining ton service including dedicated concierge assistance experience.”

Elementary reflection

soothing haven of respite and wellbeing set amidst the vibrant, pulsating heart of central London has been revealed. A Unveiling a natural, element inspired aesthetic, Café Royal hotel has introduced a new beauty and wellness spa in the form of the Akasha Holistic Wellbeing Centre. The fresh addition to the London property infuses Western practises with ancient Eastern tradition into therapies that promise to balance and revitalise the body and mind. Akasha Holistic Wellbeing Centre is divided into four spaces, each reflecting one of the four natural elements. Earth offers nourishment in the lounge bar, water flows through the spa, fire blazes across the gym and air breezes through the studio space. For guests to unwind and embark on a health journey, Akasha Holistic Wellbeing Centre features an enticing 18m lap pool, a dedicated Watsu pool offering a selection of Watsu hydro experiences and water meditation, a private Hammam, a steam room, a sauna, a Vichy treat- ment room and an array of holistic and rejuvenating signature treatments. The gym comprises state-of-the-art equipment and a spacious area for boxing and personal training, as well as a separate spinning and fitness studio. Bespoke yoga, Pilates and medita- tion classes are offered in a calming studio and there is also a separate meditation space available. news8 menaluxury.com advertorial

CLICK UNWIND AT THE RITZ-CARLTON,

urrounded by exceptional beauty with a cutting-edge technology with high-speed WiFi and stunning backdrop of the Trans-Ili Alatau touch panels to control lighting and curtains. Mountains and a location set in the heart For premium clientele, the Club Level sits on Sof ’s bustling capital city, The the 26th floor, serving complimentary culinary and Ritz-Carlton, Almaty, has established itself in the beverage presentations throughout the day at the country’s ever-maturing hospitality sector since it Club Lounge; a quiet place where guests can enjoy launched in November 2013. additional amenities and services endowed with a Nestled atop the iconic 37-storey Esentai Tower, striking view of the dynamic city and its mountain- one of the region’s tallest buildings, and occupying 10 ous terrain. floors, the new property has been designed to create Private check-in and check-out for Club Level a modern interior reflecting the unique, high-tech clientele, alongside dedicated concierge ser- building, which also features an extensive shopping vices complement an unforgettable experience. mall and residential properties. Corporate guests can also benefit from the hotel’s Upon entry to the glamorous five-star property, meeting facilities which span 10,000m2. guests are greeted with unsurpassed Kazakh hospi- Also on the 26th floor is The Ritz-Carlton Suite tality where they are offered mouthwatering oriental (presidential suite), measuring a staggering 240m2 sweets. Throughout their stay, guests are invited to with floor-to-ceiling windows, a large living room, enjoy a cup of traditional Asian tea with sumptuous dining and meeting areas with high security fea- Kazakh cuisine treats at the lobby. tures, and a bathtub carved from solid stone. Guests can also immerse themselves in magnifi- Spa lovers can submerge themselves into utter cent panoramic views of the skyline while delving bliss at the hotel’s spa centre which is operated into Mediterranean, Kazakh traditional cuisine and in partnership with world-renowned Six Senses; delicious grilled food served at the highly sophisticat- a first for Kazakhstan. With more than 30 luxuri- ed Sky Lounge, Vista Restaurant and LT Bar & Grill. ous oriental face and body treatments, guests are With a smooth interior design and distinct neo- guaranteed an exquisite haven of wellbeing. classical touches, all three dining outlets create a relaxing and stylish atmosphere for an outstanding gourmet experience in the heart of what is known as the ‘city of apple trees’. THE RITZ-CARLTON, ALMATY Boasting 145 extremely spacious rooms and suites, fitted with polished, light and dark cherry EsENTAI TOwER, 77/7 AL-FARAbI AvENuE, ALMATY 050040 KAZAKHsTAN wood and marble, in-room amenities include TELEPHONE: +7 (727) 332-8888 www.ritzcarlton.com news HARMONIOUS COMPOSITION

ringing an intrinsic sense of place to each and every one of his pro- jects, Jean-Michel Gathy’s archi- tectural and design expertise is once again in the limelight with the launch of his two most recent projects: the inte- riors of the opulent Aman Canal Grande in Venice and the coastal retreat Amano’i in southern Vietnam. Gathy’s signature style, skilfully in tune with Aman’s trademark vision, is evident in both Aman openings, from the elaborate frescoes and flamboyant Rococo ornamen- tation that elegantly streamline down to ge- ometric furnishings at Aman Canal Grande, to the discreetly placed villas embracing the hillside around the most tranquil and scenic Vinh Hy Bay at Amano’i. Jean-Michel Gathy, principal designer, Den- niston Architects said: “I’m always inspired FASHIONABLE UNVEILING by the location of my projects; I like to hon- our both the landscape and local tradition.” Providing unmatched exclusivity in the glamorous cityscape of skyscrapers, The Oberoi, At Aman Canal Grande, San Polo, Venice Dubai in all its radiant glory has unveiled the opening of Iris Dubai, the ultimate rooftop Italy, guests are welcomed into the regal experience, located on the 27th floor of the hotel, offering breathtaking sunset views with world of the 16th century Palazzo Papadopo- the backdrop of the wondrous Burj Khalifa and the city's panorama. li, in which the hotel is housed. Each of the Iris Dubai complements The Oberoi Dubai’s high-end outlets including The Lobby Bar, 24 suites and communal areas is a work which is open from 17:00 every day; the contemporary Asian restaurant, Umai; the of art in itself, with textures of the original signature Indian restaurant, Ananta; and the world cuisine available at Nine7One, making features: ornate cornicing, carved marble the hotel the perfect one-stop destination for an evening out or for daytime celebrations. and intricate murals. Guests revelling in the delicious Thursday Tapas Supper at Umai; or Friday Tapas Brunch Amano’i, Vinh Hy Bay, Ninh Thuan Prov- at Nine7One will be able to immediately continue the party on the 27th floor without ince, Vietnam is secluded with the design having to leave the opulent premises. seamlessly enabling it to blend into the With a diverse range of international dishes on the menu, a vast selection of drinks and environment and echo traditional Vietnam- mocktails, including taste bud tantalising specialty sunset drinks with exotic fresh fruits, ese architecture, the 31 individual pavilions the open-air city retreat is a welcome addition to the city’s top venues. and five villas – some with private pools – Adding to the atmospherics and trendy vibes, the chill-out music selection features Iris inconspicuously intersperse the landscape Dubai’s resident DJs and live band performances. with their pitched roofs and slatted doors.

Grand foray into Africa

Designed in natural harmony and encap- breathtaking scenery. sulated with lush vegetation and crystal A boutique collection of 44 villas, ranging in size from blue waters, a new luxury resort has 90m2 to 330m2 with a choice of garden and shoreline chosen tropical Bazaruto Island, Mozam- panoramas are on offer for elite guests seeking a host bique, as its first venture into Africa. of luxury and seamlessly integrated modern amenities The five-star Anantara Bazaruto Island and comforts. Resort & Spa, located a mere 15 min- Four-poster beds are dressed with white mosquito utes by air from Vilanculos Airport on drapes, luxurious bathrooms feature sunken tubs and mainland Mozambique, connects to exotic outdoor showers, and living spaces offer comfy Johannesburg, South Africa, with a direct elegance. Some villas also provide an outdoor living two-hour flight, area complete with a hammock to relax in, along with providing guests a plunge pool and a veranda allowing guests to fully with their first enjoy the sunshine or even dine al fresco. captivating glimpse Furthermore, six restaurants and bars complement of Mozambique’s the property’s unsurpassed offerings. news10 menaluxury.com Memorable, unique experiences beckon, the call of wanderlust to explore the vast expanse that is America is unleashed. Natural Retreats, the leisure travel company of- fering extraordinary experiences at a selection of stunning coastal, countryside and wilderness locations around the world, has announced the addition of the Greystone Inn (Lake Toxaway, North Carolina), Tsania Lodge (Valdez, Alaska), and the Wilderness Lodge and Bavarian Chalet (Taos, New Mexico) to its growing portfolio across the US. The Wilderness Lodge in Taos sits atop the lofty Kachina Peak. This stunning private lodge offers stylish mountain luxury with four fully furnished suites. Discovering a traveller's oasis Natural Retreats’ Bavarian Chalet provides visi- tors with a home-away-from-home feel with Elevating passenger experiences and creating a one of the many power sockets and complete a three bedrooms, three bathrooms, a fireplace calming and soothing atmosphere in the midst of a transaction at the private workstations. and a fully equipped kitchen. bustling airport, Plaza Premium Lounge (PPL) has Song Hoi-See, CEO, Plaza Premium Lounge

ADVENTUROUS EXPLORATION And for discerning guests in search of the ulti- entered a new era with the opening of its flagship Management enthused: “The opening of the West mate in privacy, Tsaina Lodge can surely gratify. lounge at Hong Kong International Airport. Hall Lounge at Hong Kong International Airport Here, guests can also experience heli-fishing Upon entering the softly lit lounge, guests can marks a new chapter for Plaza Premium Lounge. rivers and kayaking. opt to take a seat at one of the booths, share a For 15 years, our company has been enhancing Meanwhile, with a pristine setting, the Grey- communal table or appreciate the panoramic view the airport experience for passengers. In designing stone Inn blends charm with activities and of the runway from one of the bar stools. this flagship lounge, we continue to innovate the amenities, thereby giving guests the oppor- For passengers looking to attend to work, the airport environment. To create this lounge we tunity to enjoy a range of outdoor activities in lounge deftly offers a fully-equipped working focused on enhancing the ambience, service, unmatched surrounds. station, executives can stay connected with the facilities and food and beverage offerings to create lounge’s free WiFi, charge up their devices in the ultimate airport retreat.” viewed and reviewed

JUMEIRAH MESSILAH BEACH HOTEL & SPA KUWAIT By Inna Armeanu

The much anticipated transformation of the legendary Messilah Beach Hotel into the contemporary landmark Jumeirah Messilah Beach Hotel & Spa, Kuwait was worth the wait. By embracing traditional Mashrabiya designs, the resort elegantly sprawls across the Messilah Beach shoreline to present guests with a unique destination within a destination concept. I was greeted by an open and inviting lobby area with water features and wave designs reflecting and flowing through the property. Arriving at night time I was treated to the dramatic display of lights symmetrically illumi- nating the palm tree-lined pathways stretching out to the seafront. In the middle of this was an illustrious water fountain feature, bouncing light across its spray. As my colleague and I walked beyond the terrace into the garden and beach area we became entranced by the intimate, dining marquees on the beach front. Offering a choice of eight different restaurants and lounges it wasn’t nec- essary to dine outside of our hotel during our stay and on our first night we sampled the Lebanese shisha-style terrace, Arabesque. We were also pleasantly surprised by both the attention to detail and bespoke experi- ence designed for us while dining at Aqua which offers fresh, zesty and healthy meals. My bedroom was comfortable and serene offering a suitably revitalis- ing rain shower and TV to unwind with after a day of work. The hotel also comprises a Talise Spa, tennis courts, Kids’ Club and swimming pool. For corporate visitors there are extensive conference and banqueting facilities DUSIT THANI LAKEVIEW CAIRO and for those guests seeking the ultimate privacy of a retreat there are 80 serviced apartments and 12 villas. CAIRO, EGYPT By Helen Moss

Located in the Messilah beach district on the south coast of Kuwait city, the hotel offers On arriving at this resort, my instant Each evening I was able to unwind 316 luxury rooms and suites, 80 serviced apartments and 12 villas plus eight restaurants impression was that I was entering on my bedroom’s terrace, listening to and stylish lounges. an oasis of calming serenity within the blissful backdrop of water, as the www.jumeirah.com/en/hotels-resorts/kuwait/jumeirah-messilah-beach-hotel-and-spa/ Cairo, a rare and impressive feat suite boasted a panorama of one of for such a hectic city. Dusit Thani the hotel’s pools, greenery and lakes. Lakeview Cairo is part of Fifth Set- There was a television in both the tlement, the New Cairo district being bedroom and living room and from developed, comprising of banks the bathroom you could also witness near to the airport making it a very the spectacular view. convenient location for corporate In terms of dining at Dusit Thani travellers. Lakeview Cairo, I enjoyed Ruen Thai Although this is a bustling and excit- – the hotel’s Thai restaurant – which ing area to be situated, I felt removed tasted authentically delectable. There from the frenetic energy of the cen- is also the international all-day dining tre, which is exactly what I needed to Branzino restaurant, the open air ori- re-energise in between my appoint- ental Tajine restaurant, IZUMI Sushi ment packed days. Bar and more. The resort offers a big-gated com- Having access to the Dusit Club munity feel, conveying an immaculate Lounge was a fantastic experience as yet warm ambience. I was imme- it enabled me to enjoy personalised diately ushered into the Dusit Club service from extremely friendly staff Lounge to experience a true Dusit and ultimate privacy. welcome and check-in. My executive suite revealed an The hotel boasts 449 rooms and suites expansive living room of charcoal with distinctive Thai inspirations, with grey couches and armchairs, which terraces overlooking the pools or lakes. perfectly encapsulated the overall www.dusit.com/dusit-thani/dusit-thani- modern, clean lines design aesthetic. lakeview-cairo.html viewed12 and reviewed menaluxury.com CATALAN, ROSEWOOD ABU DHABI ABU DHABI, UAE By Tatiana Tsierkezou

pon entering the charming Rosewood fantastic and again, met my every expectation. Abu Dhabi I couldn’t help but feel excited The rice was cooked the way in which paella about trying the Catalonian cuisine at rice should be and there was a perfect balance Catalan, one of the hotel’s culinary outlets. between rice and seafood, something that is not With classical décor, which oozes the purest of often done with this dish. class and utter sophistication, every detail within I additionally decided to try the roasted beef this outlet has been carefully thought out, even tenderloin with creamy gnocchi, comte cheese, the uniforms of the staff. The lighting set the black olive and foie gras emulsion. The meat perfect atmosphere and I had a fantastic view of was succulent and cooked to absolute perfec- the hotel’s gardens from my table. tion, while the gnocchi proved to be a tasty and My waitress delivered delicious, freshly baked appropriate accompaniment. bread with olives to my table and I satiated my- Finally, to round off this flavour-filled rollercoast- self with this while I scanned the menu. er, I went for basil ice-cream accompanied with After much contemplation, I decided to start seasonal fruit for dessert. This was an ideal way with the sardines marinated in sherry vinegar to complete my experience at Catalan and was with fresh sofrito, beetroot cream and a smoked light and refreshing, cleansing the palate. anchovy canapé. Upon delivery, the waitress All in all, my adventure at Catalan was an unfor- explained each detail to me. As I indulged, each gettable one and next time I visit Abu Dhabi I will and every flavour on my plate complemented definitely be dining at this Catalonian diamond. the next and my taste buds were tantalised. It was difficult to comprehend such culinary artistry Situated on the ground floor of Rosewood Abu as I had never experienced this before. Dhabi, Catalan boasts a team of talented chefs Following this, I selected the Catalan seafood and provides authentic cuisine. paella, featuring seasonal vegetables, calamari, www.rosewoodhotels.com/en/abu-dhabi/din- shrimp and mussels, which was absolutely ing/catalan

THE RITZ CARLTON, BAHRAIN HOTEL & SPA BAHRAIN By Naomi Leach

Basking in a classic, timeless luxury, The Ritz-Carlton, Bahrain Hotel & Spa instantly disarmed me with a serene ambience which pervades the resort. As our business visit was during the festive period, the elegant property had received a magical, decorative transformation enticing us to peruse the hotel’s shopping arcade, array of restaurants and impressive business centre. Situated on the secluded shores of Bahrain’s Manama Bay, the urban resort’s pano- ramic private beach, expansive terrace and newly opened Thai lounge drew us outside. A sense of relaxation had begun to set in and this was completed inside the property’s decadent spa. Guests can enter the private sanctuary of The Ladies’ Spa to sample a selection of allur- ing treatments from bamboo scrubs, to diamond facials, to signature hot stone massag- es. Equipped with a hammam with plunge pools, a steam room and sauna, guests can embark on a journey of revitalisation. The property also offers an area for gentlemen to have spa treatments and includes a gym as well as ladies and gentlemens’ hair salons. Once I had changed in the Ladies Spa dressing area, I was escorted to a treatment room to experience the signature Aromatherapy Massage. My therapist began the treatment by using a blend of lemon grass oils to awaken the senses. Designed as a stress-reliev- ing, holistic massage, the therapist targeted my meridian points to release any muscle tension. This deeply therapeutic treatment is enhanced as the therapist soothed my aching muscles with fragrant and relaxing aromatherapy oils. Following the treatment I could continue to unwind in a relaxation room with a replenishing pot of herbal tea. The hotel created a calming and tranquil end to a busy day of work.

Situated on the north coast of Bahrain, this seven-storey Manama hotel features 245 rooms and suites located on a 20-acre urban resort complex by the sea. The Ritz-Carl- ton, Bahrain Hotel & Spa also comprises 23 villas strategically located along the beach. A selection of five restaurants, a spa, a gym and indoor and outdoor swimming pool are also included within the resort. www.ritzcarlton.com/en/Properties/Bahrain

viewed and reviewed13 menaluxury.com PATHS OF DISCOVERY As the rich and fertile roots of experiential travel grow into an abundant and blossoming canopy, luxury hoteliers and travel specialists are cultivating a new path for their clientele. Natalie Hami explores the changing landscape of experiential travel

An inescapable myriad of never before observed sights, sounds and cultural nuances rise from the varied destina- tions of the MENA region and gently envelop the elite visitor eager for new moments beyond the plush walls of a property. In fresh and unex- plored lands filled with boundless opportunities to tantalise the senses in a most exceptional and memorable way, the luxury travel- ler eagerly awaits to be enthralled by select, extraordinary encounters. Bernard Viola, general manager, Al Bustan Palace, A Ritz-Carlton Hotel noted: “Discern- ing luxury travellers have a certain level of understanding about their decision. They want to add unique experiences that have value to their lives.” He added: “It is no longer just about the list of exclusive locations they visit, but the constant journey of self-discovery they experience.” Sandrine Adam, regional director – France, Benelux, Switzerland and North Africa, Pre- ferred Hotel Group also succinctly noted: “Ex- periential travel is to truly discover a destination through its people, culture and the uniqueness of its landscape. The common factor for expe- riential travel is that it has to be authentic and it has to happen away from the hotel.” As this specialised segment grows She further noted: “Luxury experiential travel Atlas Mountains from a hot air balloon followed differs in that the activity has to be bespoke, by a four-wheel drive through the desert to the and flourishes, refined and, wherever possible, a ‘once-in-a- town of Asni for a gourmet lunch at Richard lifetime’ experience that would make for a great Branson’s luxury villa retreat.” so do the once- dinner party conversation.” Adam further explained that as this industry is Just as flowers in springtime turn to the warmth expanding, hotels are investing in their con- in-a-lifetime of the sun to grow and bloom, thus hoteliers, cierge service in order to stay competitive. tourism boards and travel agents are rising “Teams are now better equipped to understand experiences to the challenge. They are looking to this new clients’ individual reasons for travel and are able available to the and evolving concept to engage their guests in to deliver tailored pre and post holiday services.” select ways, as this most fascinating segment of It appears the need to deliver a remarkable ex- elite clientele of the luxury travel industry steadily begins to put perience to guests is increasingly being handled down roots. by an expert team able to tune into the require- the luxury travel The surge in demand for experiential travel was ments of the discerning traveller and harmoni- eloquently elaborated on by Adam, who said: ously meet those needs. segment. “We have seen a sharp rise in demand for ex- According to Viola, this is where the hotel’s periential travel from the MENA region and are ambassadors play an immensely important role. taking great care to support our luxury hotels “We continue to invest in them, develop and set across the globe as they adapt to this important them up for success. They are the ones who travel.” create unique and memorable experiences for our guests - the kind of experiences that keep Flowering creations guests coming back, creating great word-of- mouth for new guests to try us.” On a similar note Hugh Fraser, managing di- As this specialised segment grows and flour- At Al Maha, A Luxury Collection Desert Resort rector, Corinthian Travel reiterated the absolute ishes, so do the once-in-a-lifetime experiences & Spa, this supreme personalised service is significance of having excellent knowledge on available to the elite clientele of the luxury travel undertaken by a special personal guest service a particular location as a key ingredient to ena- segment, allowing the guest to bask in it and coordinator, according to Patrick Antaki, bling the segment to flourish, as well as the truly allow the experience to embrace them. complex general manager, A Luxury Collec- importance of a more personalised service. One such property that appears to grasp the sig- tion Desert Resort & Spa. “It is their pleasure to Fraser expressed this sentiment: “Luxury nificance of providing its guests the opportunity ensure that they customise every detail of your experiential travel is becoming ever more to gratify the spirit and body is Six Senses Zighy stay to your personal liking. From pillows, spe- personalised. The future will see an increase Bay in which, according to its general cial menus, itineraries, the temperature of your of small boutique hotels offering a highly manager, Axel Jarosch, has championed such coffee or swimming pool to orchestrating the personalised product.” activities. most special milestones of your life, our guests’ He also elaborated that as a result there will “We are very lucky to have owners keen to see relations team will surpass your expectations.” be a proliferation of small specialist DMCs and the resort try new and adventurous activities. tour operators with in-depth destination and We’ve pioneered unique activities since opening Firm roots client knowledge. with the first paraglide-arrival experience in the “The increasing numbers of people in quest of Middle East. We’ve continued with our mountain It appears that this perhaps once niche segment the experience will mean the previously under top fine dining restaurant Sense on the Edge.” has skilfully embedded its roots into the industry developed/undeveloped niche destinations/ Forever eager to discover ways to skilfully blend and is gaining strength and appeal. countries will find themselves on the map for exceptional accommodation with an experience Adam expressed the determination of the the first time as clients look for new chal- that remains in memories long after, Adam concept to remain and grow: “First of all, it is lenges, experiences and opportunities.” elaborated on Es Saadi Palace & Villas in Mar- important to say that experiential travel is not a He further explained that this will have a posi- rakech’s distinguished way to indulge and gratify passing fad, it’s an attitude to tourism that will tive impact by stimulating new airline routes its guests’ varied tastes. continue to grow in popularity. into previously less accessible areas, thus con- “At Es Saadi Palace & Villas in Marrakech, a “It is likely that independent hoteliers, such as tinuously feeding the luxury segment with new member of Preferred Hotels & Resorts, the those represented by Preferred Hotel Group, destinations to explore as well as experience. team recognises that the experiences offered and local tour operators will take the lead in its have to be as extraordinary as the accommoda- development as they are personally incentivised The evolving yet fresh face of luxury expe- tion provided.” to work in partnership with local communities riential travel is perpetually spreading and She added: “The concierge team creates multi- and to give back to the environment from which deepening its roots in layered experiences for their guests that will they operate. The continuing growth in experi- the industry, seeking appeal to their sense of adventure, love of good ential travel will enable them to take advantage creative and emotive food or need to relax and unwind. One adven- of their superior local knowledge and to make ways to captivate its turous example is seeing the sunrise over the this an integral part of their hospitality offering.” elite audience.

trends report15 menaluxury.com MEANINGFUL DEFINITION

The UAE; a graceful and intelligent shape- shifter that aspires to melt hearts and mould memories to last a lifetime, has now transformed into something that serves and fascinates all ages. Tatiana Tsierkezou delves into the destination’s multi-faceted layers of family travel

16 feature UAE menaluxury.com

With the stunning

facilities have been designed to take into culture-fuelled consideration each member of the family, capital of the UAE especially at JA Golf Resort where the family holiday options are endless. developing in he UAE, a mighty entity in all its glory, “GCC travellers usually holiday with their Tis a destination which undeniably appeals to the extended family and look for big, comfortable modernity, it clings discerning tastes of the GCC traveller looking spaces where they have ease of access, privacy for the unique touches of a lavish and satisfying and a great location,” he said, underlining on to its deep- experience. Indeed, this particular type of trav- that privacy is of absolute importance when it rooted respect for eller – widely renowned as a connoisseur of comes to the GCC traveller. all things luxury – is both knowledgeable and Reiterating this, was Adrian Slater, general tradition. experienced when it comes to luxurious week- manager, Park Dubai, who noted: “Space end city breaks, summer escapes or festive has been a key luxury trend, so two- to three- holidays, and holds the highest of expectations bedroom suites have become far more sought in culinary experiences, activities and accom- after, as well as complimentary WiFi throughout Danelle Ruth Palang, director of marketing modation. But what is it that defines the utmost the hotel, kids’ clubs or activities for kids, and and communications, Dusit Thani Dubai noted in luxury for them when they take the decision personalised experiences.” that the GCC family traveller visits Dubai for its to partake in the delights of the UAE with their With bespoke choices for children, which enriching shopping and recreational products. extended families by their sides? includes a full schedule of activities, more “Since Dusit Thani Dubai is centrally located in tailor-made experiences for the whole family the heart of Dubai, it continuously attracts the Skyscraper heights such as personalised city tours and private GCC traveller,” she said. dining – which are becoming ever popular – Palang further explained how the provision As the astute family traveller scours the UAE Slater revealed that Park Hyatt Dubai works of personalised services such as babysitting, for upscale experiences, Dubai reveals itself as closely with the likes of Airline and butlers, personal shoppers and chauffeur a natural choice. David Thomson, chief com- Dubai Department of Tourism and Commerce services can augment the luxury experience mercial officer, JA Resorts & Hotels outlined: Marketing, as well as other Hyatt hotels in the for families. “GCC families tend to prefer luxury offerings UAE, to assemble a unique product for this “Personal touches always bring the level of and visit Dubai due to its proximity and unri- premium category of travellers. luxury to the next phase,” she added. valled choice of accommodation and activities.” Meanwhile, enthusing that a large percentage While the glittering emirate of Dubai is clearly a Thomson added that JA Resorts & Hotels’ of Dusit Thani Dubai’s clientele is of GCC origin, high-end pioneer in the UAE, it is by no means the only destination that successfully extends its charms towards this type of traveller. Abu Dhabi is firmly considered a family-friendly destination, emanating sophistication and perfecting its family tourism product with a plethora of attractions. Explaining the capital’s appeal to families was Mohammed Al Dhaheri, strategy & policy direc- tor, Abu Dhabi Tourism & Culture Authority who noted: “GCC families like to know their families are safe – and Abu Dhabi scores here being virtually crime free, a destination where the locals are known for their love of children and one which has the familiarity that resonates with Gulf travellers.” Underlining this in greater detail was Arbind Shrestha, general manager, Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi: “Abu Dhabi is increasingly becoming a family destination with new attractions such as the Sheikh Zayed Grand Mosque across Qaryat Al Beri complex, Ferrari World and the Arabian Wildlife Park.” The emirate is additionally home to Monte-Car- lo Beach Club on , an establish- ment which deftly displays genuine care and attentiveness to each family member. “We frequently have families of three genera- tions enjoying precious moments at the club. Parents can have a relaxing afternoon, pleased in the knowledge that the little ones are being entertained by our passionate and dedicated 18 staff members,” shared Bill Loveday, general feature UAE menaluxury.com manager, Monte-Carlo Beach Club. He further enlightened that the club has partnerships with the very best of hotels and golf clubs in Abu Dhabi. “Our joint member- ship offer with Saadiyat Beach Golf Club can mean that while one gets a hole in one on the stunning course, the others can be building sandcastles on the beach, before reuniting over lunch by the pool.” While the culture-fuelled capital develops in modernity, it still clings firmly to a deep-rooted respect for tradition. Shrestha explained that this is evidenced by the availability of a wide range of world-class cultural attractions includ- ing Zoo, safari experiences, the Corniche, dhow cruising, handicrafts and eco-friendly island retreats. According to Al Dhaheri there are also a plethora of cultural attractions in the pipeline such as the museums on Saadiyat Island – with the hotly anticipated 2015 opening of the drawing closer – as well as brand new conference facilities, additional hotels, a new airport terminal and much more. offers a comprehensive variety of experiences personal concierge can organise activities in- An indelible creation and activities in water, on land or in the air. cluding desert safaris and cultural excursions, To fully capture the emirate from above, visitors golf, sailing and much more.” Alongside culture, a constitutive factor which can enjoy the Urban Experience; With a focused effort on developing a tourism can make or break the high-end experience an exciting 45-minute aerial tour of the city product that comprises exceptional attractions is an imaginative portfolio. Yet it is seemingly before flying to Dubai, while water lovers can suitable for all tastes, is now step- imperative in today’s clime to hold on to a go aboard the Prince of the Sea, a luxurious ping out of the shadows of its famed sisters. style of luxury that can spark emotion, thereby motorised yacht which introduces guests to a “GCC travellers to Fujairah love the fact that creating everlasting memories and, in turn, unique sailing journey with valuable heritage. the emirate offers something for families as customer loyalty. Richard Gosling, general And for those who prefer to keep their feet on well as couples, therefore we see guests who manager, Hilton explained: “It is impor- the ground, RAKTDA offers a wealth of activi- come over for a family vacation as well as just tant to understand each guest as an individual ties, from horse riding and archery to falconry couples to enjoy the serenity and tranquillity along with their unique requirements. Small shows and luxurious desert safaris. the emirate has to offer,” noted Patrick Antaki, gestures such as an Arabic style welcome with It is then perhaps unsurprising that RAKTDA general manager, Le Méridien Al Aqah. dates and traditional Arabic coffee, served by has recorded an increase in the demand for The property, boasting guestrooms spacious an Arabic-speaking team member are always premium destinations from UAE and GCC enough for a whole GCC family, is being mar- well received by GCC family travellers. We are families who seek luxury branded hotels and keted as a family destination. also very aware that these guests will only feel a range of experiences from outdoor sports to “We market it in this way when we participate completely comfortable if their younger and gourmet culinary experiences. in regional and international road-shows and elder family members are being catered to.” Working closely with RAKTDA, the recent travel exhibitions. We use these events as a With this in mind, Hilton Sharjah provides a launch of Waldorf Astoria has platform to enhance our relationships with tour children’s swimming pool as well as children’s become a celebrated option for GCC family operators, airline companies and online mar- channels on the in-house entertainment travellers. With the emirate rapidly becoming keting sites by offering competitive rates and system. Further satisfying the needs of the a popular choice among these travellers who continually upgrading and improving products younger traveller are a number of power points seek an authentic Emirati experience, Andre and services to ensure variety and quality,” in every room to recharge gaming devices. Herrenschmidt, general manager, Waldorf Antaki added. But it is not only the initiatives of hotels that Astoria Ras Al Khaimah explained that the With its nine specialised restaurants and bars, leave an imprint in the memory of the elite property’s introduction to the UAE provides a a guest entertainment team, one of the largest family traveller as tourism boards also play an new level of refinement: “Waldorf Astoria Ras swimming pools in the UAE, the world-class intrinsic role. Sharjah Tourism Board, for in- Al Khaimah is setting a new trend in luxury Spa Al Aqah, dedicated Kids and Teens Clubs stance, actively runs family-orientated activities, and its many distinctive features and amenities plus more, the property goes above and be- ensuring that there are viable and worthwhile bring true luxury and sophistication to the emir- yond in satisfying the needs of the luxury family. reasons for visiting the emirate. ate to meet the very high luxury requirements Likewise, in the engaging sister emirate of Ras of GCC families.” With a tourism product sculpted and chiselled Al Khaimah, its own tourism spearhead recog- The hotel offers top of the line modern facilities to cater to all travellers, the UAE continues to nises the significant role it can play in develop- which include a number of outdoor temper- sweep GCC family travellers off their feet, al- ing a suitable product for the GCC families. ature-controlled swimming pools, a sizeable lowing for an awe-inspiring adventure Swiftly rising to new heights in its luxury offer- kids’ area with its own swimming pool, chil- comprising experi- ings, Ras Al Khaimah Tourism Development dren’s club, fitness centre and helipads, among ence, relaxation, fun Authority (RAKTDA) explained the destination’s other key luxury services. and, most importantly, allure to the GCC family traveller, outlining that “Guests will also find refuge and restoration at pure and thoughtful in addition to a wide range of hotels, RAKTDA the world class Waldorf Astoria Spa and the luxury. 19 feature UAE menaluxury.com With expansion plans in various regions how do you ensure that the culture of the destination is retained, whilst at the same time ensuring that the brand is aptly represented? We are focused on Asia from China in East Asia through Southeast Asia, South Asia to West Asia (also known as the Middle East). We know these regions and can ser- vice them without too much jet lag from Singapore. By focusing we can get to know the regions better and ensure that our properties exhibit unique cultures or natural beauty. We make it a priority to engage with the local communities, respecting their traditions and actively seek ways for our guests to interact in meaningful ways with the destination. We firmly believe that the physical and cultural sustainability of the local environment is fundamental to the sustainable success of our properties.

Please describe the philosophy behind Alila Hotels and Resorts? Alila has come into its own as an innovative brand that is committed to sustainable operating standards and unique guest experiences. Its philosophy to integrate com- merce, conservation and community continues to drive its product development. We are design driven and strive to create our hotels as contemporary interpretations of the destination in our use of traditional materials and cultural artefacts in innovative and contemporary ways.

How do you go about fulfilling the demanding needs of the luxury traveller? The name Alila comes from Sanskrit, meaning ‘surprise’ and we hope that is what our guests will find at our refreshingly different properties. Complementing our Alila culture are ‘Alila Journeys’ and ‘Alila Experiences,’ where our guests can enjoy tailored destina- tion surprises for their integrated lifestyle interest in culinary, cultural, adventure and wellness activities. In addition, we pride ourselves on a Personal Preference Menu that our guests can fill in, with categories ranging from dietary needs to preferred activi- ties which allows them to personalise their stay with Alila. The luxury traveller today is seeking experiences, quiet relaxation and a learning opportunity, and we believe that we provide those needs.

Defining a new era for this dynamic What other exciting plans can we expect from Alila in the coming year? and prospering Asian hospitality brand, We have four properties set to open their doors in 2014, namely Alila Jabal Akhdar, Mark Edleson, president, Alila Hotels meaning ‘The Green Mountain’ in Arabic, which is part of the Al Hajar mountain range, one of Oman’s most spectacular areas. Set 2,000m above sea level, Alila Jabal Akhdar & Resorts speaks to Natalie Hami on will provide access to this magnificent landscape of untouched beauty. Alila Seminyak, the brand’s Middle Eastern debut in cocooned along a pristine beach on Bali’s southwest coast, less than 30 minutes from Ngurah Rai International Airport, is a stunning hotel that stands on the last remaining un-

Q&A 2014 developed beachfront site in Seminyak. Alila Anji, a lifestyle resort set within a bamboo forest by a picturesque lake, is to offer guests a host of lifestyle options that will inspire Alila Hotels and Resorts is debuting in the Middle East not only the traditionalist but still awe the most well-travelled. Alila Fort Bishangarh is a in 2014. Please outline the reasons behind bringing the heritage fortress lovingly restored and transformed into a luxury resort. The grandeur luxury brand specifically to Oman? is felt in its stark and inherent simplicity that has withstood the test of time through its Oman is exactly the kind of destination that appeals to fortification. Alila. It has a variety of interesting natural ecosystems, the physical beauty of the landscapes, an intriguing Omani history and culture and not forgetting to mention the warm hospitality of the local people. For us, it stands out among the Gulf neighbours as a destination with such beauty, variety and accessible culture. Its leading source markets are Europe, North America and increasingly, Southeast Asia which are all markets we are familiar with.

Do you have any additional plans to expand your unique brand of luxury in the Middle East? We continue to scout for projects in the GCC. It is both to the benefit of Alila and the properties if we can cluster our resorts in a country or region to benefit from economies of scale in management. We are already work- ing on another project in Oman and in talks on another. We have also recently hired a regional vice president for South Asia and the Middle East to strengthen our development efforts in the region. profile20 menaluxury.com Expansive horizons

Wedded to this new demographic of cruise pas- TRAILBLAZERS OF senger is a fresh interpretation of leisure. As Gary Franklin, managing director, Trains & Cruises, Orient Express outlined: “Luxury cruising was once defined by white glove service and a desire EXCELLENCY to travel on the newest, biggest, flashiest vessels with formal nights and entertainment, however, today’s luxury traveller wants to strip all that away in favour of complete relaxation on their terms.” The revitalising journey to decadent escape begins onboard the cruise ship before it even reaches its first port of call with premium cruise ships creatively ensuring that onboard experi- ences enrich guests’ minds. Silversea passen- gers can participate in a unique cooking school concept, L’Ecole des Chefs by Relais & Châteaux. There are also history and culture lectures to enliven the voyage, peppered with celebrated guest speakers, noted historians, celebrity chefs, bestselling authors and world affairs experts sharing their expertise and insights with this select audience. Thomas Harrison, director of sales - Nordic, Benelux, South Africa & Middle East, Silversea Cruises remarked: “Silversea Expeditions has at- Triumphantly coursing through the crashing waves of change, tracted a new demographic to Silversea Cruises; a guest who is cherishing the delights nature can the cruising sector is enticing a new demographic with its bring as well as learning from the knowledgeable innovative and experiential approach. Naomi Leach reports staff of expedition lecturers.” Likewise, Crystal Cruises has boutique adven- tures and experiences for thrillseekers. Essex asserted: “With an array of enrichment pro- grammes that include unique guest speakers the population keeps moving so we always have from film makers to astronauts, our partnerships new guests. There are still a lot of people yet to with Berlitz and Yamaha, offering language and experience cruising for the first time.” piano classes at sea, and our culinary partner- Regionally, a new demographic is emerging with ships with world acclaimed chef’s such as ‘Nobu’ cruising enticing a younger market, as Daniel Matsuhisa allow a gastronomical delight for all of nsconced in serene opulence and Essex, CEO, Luxury Cruise Portfolio, Crystal our guests.” Ecaptivated by the endless and incomparable Cruises GSA – GCC explained: “The average age majesty of the sea as a backdrop, privileged of our guests has dropped dramatically over the Priceless rarity cruise passengers can anticipate that their lofty last 10 years demonstrating that we no longer expectations will be met. Indeed, the high-end just appeal to the retired but are attracting the Designed to impress and fascinate both seasoned cruising sector has long been a pioneer of young professional with their families as well as cruisers and fledgling passengers alike, the bespoke, once-in-a-lifetime experiences for the empty nesters.” staggering array of high calibre and outstanding its select and discerning guests. However, this Crystal Cruises has witnessed that its passen- experiential offshore excursions now available is constantly evolving sector has distinguished its gers are seeking shorter escapes, gratified by a distinguishing the cruising sector for the affluent offerings even further to steer its elite guests in five-night journey rather than the traditional 12 traveller. the direction of more boutique and unrivalled offered. Royal Caribbean International has also Royal Caribbean International’s Azamara Cruise options in the form of world class on-board experienced an upturn in seven-night travellers Club has launced the ‘Azamazing Evenings’ pack- entertainment and unique offshore excursions. who combine their cruises with other trips. ages to showcase the best in local culture, dance, Embarking on a virgin adventure, more and Revelling in a boutique approach, luxury cruising music, theatre and cuisine in private landmark more connoisseurs of luxury are, for the first companies are capturing this new demographic settings such as a visit to the Monaco Grand Prix time, embracing the opportunity that cruising by introducing guests to the facilities of large or the Cannes Film Festival. Meanwhile, Silver- presents for unadulterated exclusivity with ac- cruise liners coupled with the bespoke service of sea provides an onboard team of destination cess to new vistas and prestigious experts. small ships. consultants to thoughtfully craft authentic cultural Lakshmi Durai, executive director – Middle “Cruising has always been at the forefront of immersion for guests. East, Royal Caribbean International, Celeb- offering a boutique and personalised experience. rity Cruises & Azamara Club Cruises – ME Six-star cruises offer some of the highest staff to Attuned to its guests’ desires, the cruising elucidated on the wealth of potential for first guest ratios in the hospitality industry ensuring a sector is creatively con- time cruising in the Middle East. “We have a degree of service that is hard to match. It is not juring an entire luxury mixture of expats and MENA nationals with 40 cruising that has evolved to offer the personal- landscape upon which it per cent of business repeat and 60 per cent ised boutique experience, rather the rest of the is charting its own envi- are new travellers. The Middle East is where hospitality industry keeping up,” Essex enthused. able course. 21 feature cruising menaluxury.com UNVEILING IMMERSIVE Crafting lasting ADVENTURES memories hrillseekers, nature lovers and conservationists on board Crystal Cruises' ships this spring are set to be bewitched Gary Franklin, managing director, by an array of new immersive offshore excursions. Trains & Cruises, Orient Express Experiences introduced include the opportunity to encounter unlocks the key to conjuring person- and protect the critically endangered black rhinos of South alised, experiential river cruising. Africa’s lush Maputaland. With Crystal Cruises’ newest Boutique Adventure is the promise of an intimate Rhino Conservation “We like to create memorable Experience in Africa, to be offered to guests on board Crystal surprises for our guests and due to Serenity’s March voyage from Singapore to Cape Town that are the small size of our vessels, we can participating in the Overland Adventure to the Phinda Private tailor these surprises according to Game Reserve. individuals' preferences. John Stoll, vice president of land programs, Crystal Cruises On our river cruises in Myanmar, we enthused: “This is an experience that, both on a personal level travel with a ‘logistics team’ who are We are finding that our core of and a larger, macro level, promises to be beyond rewarding and always the advance party on the ex- upmarket leisure travellers are memorable – and that has been created exclusively for Crystal cursions, anticipating guests’ needs inquisitive about new countries and cruisers.” and surprising them. cultures and are constantly seeking Additionally during the same voyage, the new Extreme Thrill On our new river cruiser, Orcaella in new destinations to try. The beauty Seekers Experiences of Discovery theme cruise will invite Myanmar, her slim draft means that of river cruising is that often it allows guests to meet shark diver Chris Fallows, who will share his she can navigate the less chartered you to travel to remote destinations encounters with great white sharks, and passengers can also waters of the Chindwin river for three or see familiar things from a new be inspired by round-the-world yachtswoman, Rona Cant. months of the year. This provides perspective. Our river cruise experi- “Our Experiences of Discovery programming is always riveting the opportunity to take our guests ence allows passengers to immerse and insightful. But the Extreme Thrill Seekers theme goes a to places that Western tourists have themselves in the country they are step beyond, giving even our most worldly guests a fascinat- never been and provides them with visiting, from the decor of the cabins, ing peek into a life most could never imagine,” concluded Bret the chance to meet and spend time to the food on board and the excur- Bullock, vice president of entertainment, Crystal Cruises. in local villages. sions offered.”

feature cruising menaluxury.com feature24 indian ocean menaluxury.com PLAYFUL ENCOUNTERS

Best-known for its turquoise coloured waters caressing the shorelines of some of the world’s most sought-after white sandy beaches, the dazzling Indian Ocean offers much more than meets the eye. Stefanie Saghbini discovers how it can further delight the connoisseur of high-end travel and reel it in with ‘Big Game Fishing’ where expert & Spa, Maldives, has additional activities on the guides take the guest out on a speedboat excur- ocean provided to only embellish the demand for sion to not only reap the bounty of the ocean but privacy of the guests, which includes the rental to catch fish, she informed. “Bring your catch back of the 21m-long luxury yacht Horizon. with you and our chefs will be happy to prepare it Peter Donlevy, director of sales and marketing, as you wish or teach you how to cook it yourself for Shangri-La’s Villingili Resort & Spa, Maldives a uniquely do-it-yourself seafood supper,” Karas noted: “From romantic escapes, wonderful elaborated. fishing and snorkelling adventures, watching the Guests can also enjoy the magnificence of the sunset and being part of a wonderful specta- ocean by taking a canoe or kayak to a secluded cle that our surrounding nature has to offer by spot on the beach for a private picnic or by wind- looking out for the many spinner dolphins living surfing, for adrenaline-seekers, she continued. in the area, to savouring a gourmet meal with For something a little more traditional to the fine wines under the star-studded Maldivian sky, sea-faring culture of the Maldives is a once-in- Horizon offers the perfect setting.” a-lifetime chance to set sail on board a graceful At So Mauritius the more customary catamaran or on the property’s private yacht along leisure gratifications of the idyllic reverie are what is considered one of the world’s most stun- enhanced by the plethora and range of activities ning marine destinations. on offer as Antonio de Sousa, area manager As for visitors looking for a truly unique marine ex- - Indian Ocean, Sofitel So Mauritius revealed: perience, ‘Lunch at Sea’ is an exceptional concept “Enjoy a ‘SO’ submarine massage – a part of offered by Anantara Kihavah Villas where the guest our adventure activities as here is the only place can go to an underwater restaurant and enjoy the in the world where it is offered, a pilgrimage to offerings of its dining outlet and wine cellar. the sacred late of Grand Bassin, quad bike in the This essence of Maldivian culture, lifestyle and natural environment around sugarcane fields, landscape has also been met with limitless op- sea shore and waterfalls or set off on an eco- portunities at the recently-opened and extravagent excursion to Ile Aux Aigrettes [nature reserve].” he Indian Ocean: an amalgamation of the ap- private luxury retreat, Velaa Private Island, promis- Tpealing elements of the blessed nature endemic to ing a host of notable facilities such as outstanding Cultural touches a region with some of the most luxurious offerings water sports including its very own submarine imaginable; a paradise where a variety of visitors can inviting daring guests to experience an exclusive This enduring spirit to provide unrivalled and expect to have their utmost indulgences satisfied. semi-submarine expedition. memorable moments for its guests is one that is However, industry professionals across the region It appears that water activities are providing the all encompassing for the Indian Ocean, however, remain steadfast in their belief that there is a lot more greatest draw to the Maldives, according to the destination also has much to entice nature to be discovered than what it is traditionally known Mohamed Uwaisul Lantra, general manager and culture enthusiasts. for: the crystal aquamarine waters of the ocean and – marketing, Adaaran Resorts, Maldives, who Guests staying at Maia Luxury Resort & Spa, enticing white sandy beaches. revealed that snorkelling is the most undertaken Seychelles, can benefit from many unique expe- Haydee Cruz, director of sales and marketing, Beach activity by the guests. “Guests can participate in un- riences, one of which takes visitors high above House Collection, describes Beach House Iruveli derwater photography, snorkelling, diving, surfing the glistening waters on board a helicopter to in Haa Alif, Maldives, the first resort in the brand’s and more, under the guidance of our team, which the wild landscapes of the island of Aride, the portfolio, as one which has been designed to create will guarantee a unique experience, and all activi- country’s largest natural reserve. magical encounters and to give guests the opportu- ties are arranged as per guests’ needs and liking,” In the Maldives, Donlevy revealed how guests nity to experience the unique culture of the island and Lantra continued. seeking out the intriguing ecological, cultural and its neighbours. Similarly, DoubleTree by Hilton, Seychelles, awaits historical facts of Villingili can embark on tours “The culture of Haa Alif atoll is embedded in every guests who enjoy those exciting water-based ac- around the resort island, as well as enjoy the corner of the island and guests are invited to un- tivities with snorkelling and scuba diving among the wonders of the underwater world or even set out cover island life and learn about the deep layers of options on offer, while nature lovers can discover into the jungle to witness the remains of worlds artisanal, artistic and culinary traditions present,” she the island’s mountain treasures by exploring the gone by, with demolished bunkers and buildings informed. “Expressed in multiple forms at Beach many nearby nature walks. exhibiting the history of World War II. House Iruveli, guests are invited to visit islands close And for those in search of a more calming es- He concluded: “For a special adventure, guests to the resort to learn culinary or handicraft skills and capade, guests can indulge in dolphin watching, may join us for a climb of Mount Villingili. During to listen to age-old tales from village elders,” Cruz private boat excursions and fishing expeditions, the tour, the guests will also get an insight into further divulged. on board a luxury yacht or a traditional Maldivian the composition of the Maldivian islands and ‘bahtheli’ boat, which altogether formulate what learn some fascinating facts about Addu Atoll Savouring thrilling delights Petr Kolar, architect, ADR, who designed Velaa and the Indian Ocean. Private Island described as an elegant fusion of “All tours are led by resort guides to ensure that Apart from its more customary sun and sea delights, Maldivian culture with contemporary luxury, inti- guests gain an insight into local life by those the Indian Ocean is looking to draw in premium clien- mate with Maldivian nuances. who know it best. The cultural tours available at tele who wish to experience more of an adventure on, For an elevated. relaxed ocean experience, Shangri-La’s Villingili Resort & Spa, Maldives, and even under, the waters. Anantara Hotels, Resorts, and Spas can gratify its demonstrate that the Maldives, renowned for its Anna Karas, area marketing communications guests with a more gentle rock of the ocean to beaches and natural beauty, also has a rich and manager, Anantara Kihavah Villas, Anantara Dhigu relish Maldivian culinary delights. “Sail on board fascinating heritage.” Resort & Spa, Anantara Veli the Ocean Whisperer; a 24m sailing ‘gullet’ sipping Resort & Spa and Naladhu champagne and savouring canapés or visit our Despite the Indian Ocean’s reputation as the Maldives revealed the diverse neighbours (Kudarikilu) followed by a tour to the ultimate luxury beach destination, these water activities on offer. Thrill island’s museum,” Karas recommended. multifaceted islands also offer adventure and seekers can opt to cast it out Along a similar vein, Shangri-La Villingili Resort suprises to invigorate all. feature26 indian ocean menaluxury.com

AN ICON IN THE MAKING

Heralding an exciting new era have also been launched, includ- of hospitality in the Mauritius ing a relaxed Edgewater restau- tourism scene, deluxe beachfront rant overlooking the waters and hotel, Outrigger Mauritius Resort the trendy Bar Bleu, among other and Spa, is gearing up for a soft dining options. opening in Q1 this year, elegantly Frederic Chretien, general man- welcoming guests to experience ager, Outrigger Mauritius Resort its charms. and Spa noted: “I believe the new The newly-refurbished property, Outrigger Mauritius Resort and which sits on the southern tip Spa at Bel Ombre will quickly es- of the island, surrounded by the tablish itself as an iconic and very nature reserve of Bel Ombre, innovative resort in Mauritius.” includes 181 suites and rooms This new addition to the Indian featuring panoramic sea views, Ocean is, from the second quarter some of which also boast direct of 2014, set to continue Outrig- access to the white sandy beach. ger’s 66 year legacy of delivering A variety of services and features experiential hospitality.

SIGNATURE EXCLUSIVITY

The Seychelles has been chosen as the first Villas, which have been designed to reflect the venture out of the UAE for JA Resorts & Hotels, island’s traditional Creole-Seychellois architecture which recently unveiled its luxurious Enchanted and each featuring a private infinity pool, outdoor Island Resort in the southeast coast of Mahé. deck and rain shower. Operated and managed by the UAE-based hospi- These are complemented by a choice of dining and tality company, the 10-villa luxury beach resort is entertainment outlets, a private beach, a swimming nestled within one of the Indian Ocean archipela- pool with a gorgeous surrounding backdrop and go’s protected national marine parks, engulfed by free use of snorkelling equipment and kayaks. some 20,000m2 of natural greenery. Serena Spa occupies an elevated position overlook- Among the types of luxurious accommodation on ing the ocean with dedicated spa features includ- offer are eight one-bedroom Private Pool Villas ing an Adam & Eve couple suite and a further two and two two-bedroom Enchanted Signature individual treatment pavilions.

ESCAPE TO PARADISE

Embracing the needs of the elite, Hilton Worldwide is expanding its luxurious footprint, having launched a new property on the shores of the Seychelles. From its prime beach-facing location on the southeast coast of Mahé, the 30-room DoubleTree by Hilton Seychelles-Allamanda Resort & Spa boasts a true paradise escape, encompassed by picturesque, indigenous landscaped gardens and breathtaking views of the magical Indian Ocean. “We’re tremendously excited to open our first property in one of the world’s primary leisure destinations. DoubleTree by Hilton Seychelles-Allamanda Resort & Spa is an inspired addition to our global portfolio and we are confident the hotel’s stunning paradise setting along with the offer of ultimate seclusion, comfort and overall well-being will prove a tantalising combination for travellers,” commented John Greenleaf, global head, DoubleTree by Hilton. feature28 indian ocean menaluxury.com regions – is successfully accommodating the demand for private jet travel in these booming markets. Global business is becoming more and more interconnected these days and different parts of the world which traditionally had not worked together are establishing strong trade links. This is naturally driving on-demand travel, and we are proud to help fa- cilitate global businesses and top executives with our long-range fleet able to reach many destinations in the world non-stop.

What demands of today’s luxury travellers are you witnessing and how does Qatar Executive go about surpassing these expectations? With every year, the business aviation customer base grows and with that so does the knowledge of the products available in the market today. We serve clients who seek the kind of luxury, privacy and convenience not available on commercial aeroplanes. They expect the very best and the latest products, however all for a competitive price. So, at Qatar Executive, we have made ourselves different, by distinguishing ourselves through a bespoke in-flight product and impeccable service whilst at the same time offering value for money even at the highest end of the scale. To woo our customers, we continuously keep investing in our fleet, our facilities and the service concepts which set us apart.

Fresh in your new role, please describe how you plan to expand Qatar Execu- tive’s product portfolio? How do you plan on strengthening the carrier’s footprint both within the region and beyond? In my new role, I am responsible for guiding the strategic, commercial and opera- tional aspects of Qatar Airways’ private jet division with a firm commitment to grow- ing the business. With my experience of business aviation in the Middle East, my main objectives are on strengthening Qatar Executive’s footprint in the region, and also forging ahead with establishing the company’s presence in the Asian and African markets. Exactly how we do it, you’ll have to wait and see. We’re also focused on the expansion of Qatar Executive’s successful and diverse product portfolio which includes, apart from our core business aircraft charters, Aspiring to guide the strategic, commercial aircraft management, large airline charter, maintenance and a full range of FBO services at Doha International Airport. and operational aspects of this private jet division, David Edwards, executive vice How does Qatar Executive distinguish itself from other corporate jet services? president, Qatar Executive furnishes Natalie We do so with our product. Ultimate luxury, the highest levels of personalised service and comfort, privacy and convenience through flexible and individual travel to any Hami exclusively with the airline’s ambitious place in the world, are qualities our guests will experience when they fly with Qatar Executive. Q&A future plans Apart from that, Qatar Executive is in a very fortunate position to be among an elite circle of operators who belong to an airline. Being part of the award-winning Qatar What new luxury developments can we expect from Qatar Airways Group provides a wide range of benefits for our customers both at the front Executive in 2014? Please describe the driving factors behind line and from behind the scenes support which help ensure that we provide the high- these decisions? est standards of service. Qatar Executive is always looking at opportunities to grow its business in line with market demands. The underlying strategy is to operate a young and modern fleet and to offer our custom- ers the best available product in the sky. To further maximise on our growth potential in 2014 and beyond, we will also continue to invest in our infrastructure at our Doha hub, where we offer Fixed Based Operation (FBO) services. In addition, Qatar Executive is in the midst of positioning itself as a leading provider for airline charters for large group travels. With Qatar being one of the world’s leading sports hubs with high economic activity, we have been experiencing significant demand in this segment and can offer a wide range of Qatar Airways’ aircraft for sports teams and business delegations.

What are the latest trends emerging within the luxury travel industry in the MENA region for 2014 and why? We’re seeing a growing trend for long-range business travel in the Middle East, Asia and Africa and Qatar Executive – being geographically perfectly positioned at the very centre of these 29 profile menaluxury.com A plethora of options await those eager to tie the knot in the most memorable way possible, and so, to position themselves as a foremost choice amongst the ever- intensifying competition, accommodation providers across the world have stepped up their game to ensure they can absolutely satisfy the celebrating couple’s wishes. Seasoned favourites are naturally strengthening their wedding and honeymoon resort prowess and fast on their heels is a wave of new, fresh properties each demonstrating their eagerness to make their mark on the industry. While competition stiffens, so does the demand, as has been noticed in a positive upturn in wedding business on the Aegean island of Skiathos. With an iconic Greek island backdrop as a wedding location, the Santikos Collection endeavours to provide the most exquisite wedding experience possible – a strategy which is bearing fruit, according to Katerina Santikos, business development director, Santikos Group, highlighting the group’s increasing popularity as a destination for couples to marry: “There is a stable 30-40 per cent increase yearly in the demand for weddings, with larger luxury weddings being at the forefront.”

Unmatched scenery

With the ever-increasing and truly global growth of this industry comes an ever- increasing need for service excellence and product distinction. And with the surge in demand comes a rise in the number of trends – and none are more so prominent than that of the wedding setting. As such, its location may be a resort’s greatest asset, as Stephan Winkler, general manager, Anantara Bali Uluwatu revealed Anantara’s distinctive appeal that is made possible by its unique Bali environment: EXPERTLY “Anantara Bali Uluwatu extends its personalised wedding service with an indigenous Balinese touch. The hotel blends with the natural setting, the Indian Ocean backdrop, and an all-year-round sunset TAILORED UNION enhances the celebration that is inspired by the location.” While traditionally romantic landscapes such as this remain firm favourites, couples the For a couple, the location they select for their wedding world over are now seeking out new scenes. A promising newcomer is Chiesa del Carmine, or honeymoon can be as significant as the ceremony Italy which opened as recently as July 2013, itself; equally important is the service the destination with the aim to be an exclusive and secluded provides. discovers the industry’s destination, and is already proving itself to Panayiotis Markides the wedding industry. Chrissie Todd, estate finest touches manager, Chiesa del Carmine also highlighted

weddings30 & honeymoons menaluxury.com how the location can influence the wedding Cataract Aswan. Lamia Assem, director of Borgo Egnazia, Italy, revealed: “We provide experience: “Italy has the habit of surprising marketing, Sofitel Legend Old Cataract Aswan a tailored, haute gamme experience people and it is such a special place to elucidated on how the property approaches extremely related with our space, which get married that the combination of great a luxury wedding, skilfully blending a unique lives in a timeless dimension. Simplicity and company, food, wine and environment only setting and unrivalled services: “Luxury is a authenticity are the ingredients of our region Italy can produce, means our job is easier mixture of romance and elegance. When you so we naturally fit with this trend.” than you would imagine.” feel that you are in an elegant venue, warm However, the property ensures that with If the rustic Italian countryside does not atmosphere, high quality services, welcomed its backdrop, guests will be entranced by appeal, then adventurous couples can turn everywhere, isn’t this romance?” the setting and there will be no shortage of to an intensely different scenic backdrop Indeed, this insight raises the all-important activities, as they offer bespoke options to altogether, harnessing the wilderness along point that, in addition to a property boasting ensure an unforgettable unique experience with a unique sense of African magnificence. a remarkable location, it must also be within the local character. Antonia Glenn, international sales director, conscious of providing an unimaginably Santikos revealed that what sets the Collection Cheli & Peacock Safaris revealed the majesty exceptional experience. apart from its competition in providing a of Africa: “Couples are increasingly looking for truly memorable wedding experience is the an element of exclusivity – private weddings Premier expertise dedicated team at hand. She noted: “As a somewhere really special and secluded.” rule, we only host one wedding per day and a The natural environment, it seems, can The blend of beautiful locations and expert maximum three weddings per week, in order therefore hold powerful influence. Karolin services can but only heighten the couples’ for the team to have plenty of time to focus Troubetzkoy, executive director, Jade long-awaited moment, leaving an indelible on each event individually. We listen closely to Mountain elaborated on this, referring to Jade mark on their wedding memory. the needs of the wedding couple, working a Mountain, set within the dreamlike Caribbean Winkler explained the significance of the minimum of three months in advance.” destination of Saint Lucia. delivery from the whole team to create an “Couples are drawn to the property because amazing event: “Anantara Bali Uluwatu is As couples seek out that perfect occasion, of the location, offering unforgettable views an understated luxury resort with a smaller wedding and honeymoon providers are of Saint Lucia’s famous Pitons Mountains inventory and allows the entire staff to harnessing their superior assets. It seems and, of course, because of Jade Mountain’s deliver personalised service to all guests. At that in this highly competitive industry, a unique design; it is in essence built for the Anantara Bali Uluwatu every detail counts seamless fusion of setting, skill and keen celebration of life and love.” towards ensuring a memorable wedding.” attention to detail are quintessential in Also making the absolute most of an Furthermore, Veronica Milo d’Amore, the delivery of a unique and memorable extraordinary setting is Sofitel Legend Old marketing and communication manager, experience. PERPETUAL MOTION

A crossroads between East and West, Turkey's fiery sense of competition is being closely observed as its alluring magnetism swiftly creates a most powerful luxury offering. Natalie Hami explores its charms

and hospitality products and services.” Fast demonstrating an exceptional ability to marry these needs succinctly, Joerg U. Encircling and Limper, general manager, Sheraton Ankara, he ever whirling enchantment of a indicated that what lies behind Turkey's suc- embracing the Tdestination filled with the continuing rise of its cess is its combination of deep historical and sumptuous luxury segment; Turkey is expertly entrancing cultural roots, fast growing economic rela- and alluring its audience, most notably, that of tions and high standards in tourism. stage of luxury the premium luxury traveller. Figen Caglar, director of sales & marketing, Just as the skilled whirling dervish gains Shangri-La Bosphorus, Istanbul elaborated travel, Turkey is momentum, captivating and fascinating, this on a similar point, referencing the surge in segment is swiftly taking a prominent posi- demand and how this destination is fervently empowering this tion within Turkey’s fast developing tourism mesmerising its visitors. segment through sector, with its ability to gratify the needs of a “Along with the increasing demand in luxury plethora of visitors. travel, Turkey has developed an effective heavy investment. Mete Uskudarli, assistant general manager, strategy of investment in this field to meet the Casa Dell’Arte Hotel, Bodrum enthused: “The needs of luxury travellers.” luxury tourism market is a developing one, Caglar further noted: “New hotel investments and with the rise of not only in Istanbul but also in other regions the affluent middle of Turkey within an approximate one hour’s classes, wealthy tour- flight distance gives further alternatives to ists are now looking luxury travellers to experience the wealthy for unique tourism combination of history, culture and the natural turkey32 menaluxury.com beauties of Turkey.” Describing the property as possessing ‘the that differentiate one hotel from another," Encircling and embracing the sumptuous stage of perfect fusion of the Asian culture with concluded Erel. luxury travel, Turkey, a destination brimming with traditional services such as the Turkish ancient history and culture, is empowering this seg- hammam,’ she further noted that the perfect Omnipresent reach ment through heavy investment. Furthermore, coupled location of the hotel, on the Bosphorus, along with this is the abundant interest and investment on an with an array of other captivating elements, As Turkey’s magnetising luxury segment international level. attracts a wide range of source markets from swirls and surges into full force, so does the Ramadan Ozdemir, founder and managing director, Di- the Middle East to Europe, CIS, US and Asia. destination’s premium offering to the MENA rect Traveller explained: “Turkey is investing heavily in Basak Erel, senior vice president brand man- luxury guest. According to Mark Muscat de tourism, and especially its hotel infrastructure. There agement, Rixos also revealed the brand’s Celis, sales and marketing director, Sheraton is also a huge interest of luxury international chains own select offering of Turkish hospitality, Bursa, the property receives elite guests from investing in Turkey.” enabling them to have a true Turkish KSA, Kuwait and Qatar and is continuing to Uskudarli further highlighed the significance of experience. reach out to the MENA market. “The Sheraton ultimately understanding the needs of foreign luxury “Our most unique characteristic is Rixos’ Bursa sales team, together with our col- markets in relation to the products and services Turkish hospitality. The warm welcome, leagues at the Starwood Hotels sales office required when visiting Turkey, as a means to achieving ‘eye to eye’ contact between the guests and in Dubai, frequently visit the GCC countries, success. the hotel employees; it is the energy and where they meet with discerning travel personal care that the guest feels the mo- agents and leisure operators." Traditional delights ment they step into a Rixos hotel and this all It is becoming patently clear that Turkey is adds up to enjoying a true Turkish hospitality welcoming MENA travellers with ease due This over achieving success has so naturally and experience.” to ongoing network growth of key carriers, gracefully emerged and continues to emerge from Erel further elucidated that it is this personal- as well as its more indisputable attractions. Turkey’s unique blend of hospitality which varies from ised touch combined with their own Turkish Caglar further highlighted these ever devel- one one property to the next. warmth and culture that renders the brand oping benefits. “The variety of flight options Offering unrivalled sweeping views of the Bosphorus, unique to their guests, inspiring them to re- have widely opened the doors to MENA Shangri-La Bosphorus, according to Caglar, adroitly turn again and again. It is these significant yet travellers enhanced by the attractions which fuses Turkish and Asian hospitality. momentous touches that single them out. Turkey offers.” “As the first Asian luxury hotel chain in Turkey, we are “Our passion for true hospitality and pride proud to present the peculiarities of the Asian culture in what we do reflects on our high guest A magnificent fusion of culture and a rising combined with Turkish hospitality which reflects on the satisfaction statistics and allows us to really luxury offering has spiralled this destination travellers as a unique experience.” offer all those small but significant touches into the heart of high-end travel. PROSPEROUS LEGACY

Drawing on a long and fruitful across the world and we are delighted to legacy in Turkey, Hilton continues showcase our stylish design and superb Hilton to build on that most valued rela- service in Turkey on such a grand scale.” tionship with the opening of Hilton Hilton Istanbul Bomonti Hotel & Conference Istanbul Bomonti Hotel & Confer- Center offers an unparalleled option for major ence Center, which recently began conferences and events claiming the largest welcoming its first guests. pillar free ballroom in the city and the abil- Extending its renowned and unri- ity to serve over 6,350 guests at any one time. valled service, the stylish property, The hotel features state-of-the-art meetings stretching a magnificent 34-floors technology including digital check-in screens high, includes 829 guestrooms and and iRoom applications for event planners; as suites, as well as some 12,000m2 well as outdoor terraces ideal for weddings and of event space. social occasions. Hilton Istanbul Bomonti is also The welcome opportunity to unwind and relax adjacent to a new shopping and is also beckoning both business and leisure entertainment destination which is guests with Turkey’s first eforea: spa at Hilton, being created from the historic Bo- offering over 3,300m2 of wellbeing space with 14 monti Beer Factory site. The hotel treatment rooms, indoor and outdoor swimming provides guests with the perfect pools and a 500m2 gym with studio. location to explore tourist hotspots on the European side of the city, as Furthermore, the property offers a plethora well as new retail, entertainment of culinary delights ranging from Cloud 34, a and dining options set to open on social hub serving a variety of small plates and its doorstep. international drinks on the 34th floor; The Globe, Rob Palleschi, global head, Hilton serving an array of local and international cui- Hotels & Resorts noted: “Hilton sines, featuring four live cooking stations; Istanbul Bomonti is amongst our as well as the Grand Lobby, serving Turkish foremost MICE destination hotels coffee, along with hot and cold drinks.

premium picks

GOURMET BITES The regions of Lausanne and 3 Montreux-Vevey are amongst the most renowned in Switzerland for the art of entertaining. With regional specialities and gourmet menus, the cuisine on offer on the Vaud Riviera is as rich as it is creative. With UNIQUE IN EVERY SENSE OF THE WORD, SWITZERLAND HAS UN- more than 50 Toque- and star-rated restaurants, total- MATCHED OFFERINGS. MATTHIAS ALBRECHT, DIRECTOR - GCC, ling over 600 points in Gault Millau and 12 Michelin SWITZERLAND TOURISM REVEALS SOME OF THE DESTINATION’S MOST stars, even the most demanding of gourmet enthusi- EXCLUSIVE AND TANTALISING SECRETS asts will be well and truly satisfied.

EUROPEAN SUMMIT The majestic Eiger, Mönch 4 and Jungfrau summits, offer close-up views of one of the longest glacial flows. The Jungfrau railway travels from the heart of the mountains to Europe’s highest lying mountain station at 3,454m in altitude. From Kliene Scheidegg, the cog-wheel railway travels all-year-round through the tunnel and over the steep climb up to the Jungfraujoch. CITY WELLNESS Zürich’s new Thermal Baths & Spa trails and cable car stations. An exhilarating excursion 1offers secret pools from down in 100 year-old vaults, departing from Alpnachstad is the world’s steepest all the way up to the rooftop baths. Relax in soothing cogwheel train to Mt. Pilatus. In Lucerne, Brunnen, warm water in giant wooden vats – reminiscent of the Flüelen and Alpnachstad, passengers have the option barrels used in this former brewery – under an impres- to connect to international train routes. sive barrel-vaulted ceiling. Thermal attractions here range from massage jets to bubble seats and loung- ers, a sequence of water massages, whirlpool baths and relaxation area with shallow-water zone. The main attraction however is the open-air pool on the roof of the former brew house, open year-round and offering breath taking panoramic views of all of Zürich and the moun- tains beyond.

LAKE SOJOURN Lake Lucerne harbours a flotilla GLACIER TRAVELS The trip from Zermatt to St. 2 that consists of five nostalgic steamboats and 15 5 Moritz/Davos on the Glacier Express is a feast for elegant salon motor boats. Together, these 20 boats all the senses as it is a gourmet ride on the Golden- ply the lake on various routes that add up to 38km, Pass Line from the Bernese Oberland to Lucerne. where passengers will be able to admire nature at These panoramic routes are among the finest railway its best: gently rolling meadows, experiences to be had anywhere in the world – thanks idyllic bays, dramatic fjords and to the epic vistas, and the gastronomic delights served near-vertical cliffs. The boats in the dining car which make for pure pleasure in a connect famous resorts to hiking stunning setting. premium36 picks menaluxury.com ZEN THE SPA PRESENTS... TOP FIVE LUXURY SPA PRODUCTS

Beckoning guests to experience a diverse range of treatments, Zen the Spa at Rotana, indigenous to the hotel chain, features exquisitely designed treatment rooms and relaxation areas with a menu that includes holis- tic therapies and signature treatments for the face and body sure to win over even the most discerning of spa goers. Sophie Pullinger, director of spa, Rotana unveils her selection of Zen the Spa’s ultimate treatment and aromatherapy products which are sure to benefit guests on both a physical and emotional level.

De-stress muscle gel Renewing rose Experience the warming and easing powers of massage and rosemary, black pepper, lavender and ginger body oil 1 to de-stress your body with this light and 4 Experience the amazing fragrant gel applied into overworked joints and renewing and conditioning muscles. powers of rose, neroli, geranium and evening primrose to leave Rose hydrating mask skin deeply nourished, hydrated This mask uses aloe vera and sodium hyaluro- and silky smooth, as well as nate, renowned for their hydrating properties, beautifully fragrant. 2 combined with damask rose water, distilled from Bulgarian roses, in a cooling, transpar- ent mask to bring radiance and vitality to dry complexions. Relax deep bath and shower oil Overnight repair mask Experience the seriously Strawberry seed extracts feed your skin with 5 relaxing and restful powers of rich fatty acids to help plump up the skin’s vetivert, camomile and sandal- 3 appearance and restore moisture, while wood for a tranquil night. nourishing oils of rice germ and millet seed The gel can be used to relieve help protect against environmental damage. muscle aches. accessorise me... TTGMENA LUXURY SELECTS SOME OF THE MUST-HAVE ACCESSORIES FOR YOUR TRAVELS IN 2014

ASPINAL OF LONDON // EXECUTIVE BUSINESS CASE For style, versatility and total practicality, the Executive Laptop & Business Case is the ultimate business companion. Handmade from the finest vegetable-tanned Matt Brown mock croc Italian calf leather and lined in signature Stone soft suede, the capacious interior features a central protective padded compartment ensuring your laptop is safe and secure. www.aspinaloflondon.com

GRESSO’S RADICAL // LIMITED EDITION Gresso’s Radical range has a new holiday addition – a limited-to-999 smartphone ROLEX, DATEJUST // OYSTER that uses the Android 4.1.2 Operating The elegant design and Cyclops eye magnifying the date System. have made the Oyster Perpetual Datejust, originally Labelled the Radical R1, this phone is all introduced in 1945, one of the world’s most about its glamorous build, which essen- recognisable watches. tially thrives on the Grade 5 titanium used www.rolex.com for the case and rear cover. www.gresso.com

K3003 These are considered the world’s smallest true 3-way reference-quality earphones. For more than 60 years, AKG engineers have created innovations in headphones. With the K3003 model, they once again provide audio excellence. The K3003 earphones combine high sound quality, premium-quality materials, state-of-the-art technology and unique, personalised sound. us.akg.com gallery

J Model Management made history when it launched the J Autumn Fashion Show on the Grand Canyon Skywalk in the US, marking the highest catwalk in Legendary film director, Martin Scorsese, graced the walls of the history, at 220m above ground level. 13th Marrakech International Film Festival, Morocco, as president of the jury of the glitzy annual event.

The annual Pattaya International Fireworks Festival created a dazzling 45-minute aura over Pattaya Bay, Thailand, and was presented under the theme ‘Rhythm – Sparking Your Life with Music’.

Architects of Air returned to the Sydney Opera House, Australia, forecourt with their new inflatable walk-in sculpture, Exxopolis, in January 2014.

ILTM 2013, the an- nual luxury B2B event in Cannes, France, roared into action in December.

Eager guests recently gathered at The St. Regis Doha for an exclusive evening of culinary delights with acclaimed celebrity chef, Gordon Ramsay, whose restaurants have earned numerous Michelin stars. 2

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TTG MENA LUXURY’S YEAR IN REVIEW 2013

Remaining strongly committed to the world of travel and tourism, the team at ttgmena luxury travelled across the globe throughout 2013, strengthening our business rela- tionships and forging new ones. Here are some of the highlights:

1. We journeyed through a range of culinary delights at the recently-opened IDAM at the The Museum of Islamic Art, Doha, Qatar. 2. We travelled to Madrid, Spain, in July 2013 to gather a deeper insight into the capital city’s MICE offerings. 3. London welcomed the team plus over 50,000 delegates worldwide for WTM 2013. 4. The team met with the travel and tourism industry at the annual ATM Dubai, UAE, in May 2013. 5. We also encountered the Blue Mosque, Istanbul, during one of our business trips in 2013. 6. In August, a delegate attended the 20th UNWTO General Assembly in Zambia and Zimbabwe, Africa. 7. Kuwait Towers was yet another one of our stops in November 2013. 8. General manager – publishing & sales, TTG MENA, Tony Fields presented an accolade to Jumeirah Emirates Towers, Dubai at the Middle East Hotel Awards 2013.

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ILTM JAPAN, 2014 DISCOVER. EXPERIENCE. LUXURY. diary THE FACTS culture and its mouth-watering traditional delicacies. WHEN: Enveloped in a vibrant atmos- March 17-19, 2014 phere and embedded with culture, tradition and an inborn WHERE: gracefulness, Kyoto is indeed Kyoto, Japan an ideal host to the second edi- tion of ILTM Japan. THE DESTINATION: Gently set against a backdrop THE VENUE: of majestic mountains encap- SODOH Garden Oriental, Kyoto sulating it from three sides, the picturesque city of Kyoto is EVENT SYNOPSIS: simply irresistible in spring- The second edition of ILTM time, luring visitors with its Japan is expected to bring ILTM Japan, an invitation-only event dedicated to the growth of the fragrant cherry blossoms and together the leaders of the Japanese luxury industry, is an ideal meeting hub for the high end travel budding maple trees. Japanese luxury travel com- community members active or interested in this specific market. Formerly the country’s capital munity and discerning buyers The second edition of the event is due to see carefully selected trade-only and having served as the from across the globe. buyers from across the globe meet with top-end Japanese suppliers, emperor’s residence up to Its bespoke face-to-face while local buyers looking to grow their outbound business are to be the mid-nineteenth cen- appointment programme is paired up with prominent international suppliers. tury, the city holds immense designed to maximise onsite More importantly, for 70 per cent of participants invited to the 2014 edition cultural and historic value. opportunities for building of ILTM Japan, this will be the first ILTM experience they attend. With its impressive collection relationships and ensure Supported by the City of Kyoto and the Japan Tourism Agency, the event of centuries-old temples and maximum ROI, while the Open- is the first and only of its kind in the country and entirely dedicated to the shrines, and its magnificently ing Forum, scheduled for the high-end Japanese luxury travel sector. It is designed to educate, landscaped gardens, the city first day, is to provide the latest inspire, facilitate relationship building and help business growth of its comes alive in March. insights and intelligence into participants. Its cobblestone alleys glisten recent industry trends. Alison Gilmore, senior exhibition director, ILTM Portfolio, Reed Travel with evening lights, and resi- Exhibitions outlined: “In excess of $2 million of luxury travel business dents and visitors can enjoy EVENT PROGRAMME: took place at ILTM Japan 2013 – evidence that luxury travel brands need many illumination events that On Monday, March 17, the exhi- look no further to meet with those representing the highest net worth are being organised, including bition is to start with an Open- Japanese travellers, as well as those from the international community.” the paper and lantern festival ing Forum, due to take place at taking place in the Higashiy- Grand Hyatt Kyoto. During the ama foothills. following two days, partici- The event is the first and only For savvy luxury connoisseurs, pants are due to be engaged Kyoto’s refined Gion District is in the ILTM Pre-Scheduled of its kind in the country and a must-see destination, invit- Appointment Programme, with entirely dedicated to the high-end ing them to explore the very networking events to be held in best of the gracious Japanese the evenings. Japanese luxury travel sector.

DATES FOR YOUR DIARY

ITB Berlin March 5-9 • Berlin

International Ski Travel Market March 17-18 • Kitzbuhel

WTM Latin America April 23-25 • Sao Paulo

ILTM Africa April 28-30 • Cape Town