USSSA 2017 National Conference Speaker List

Date Start End Speaker Session Title Swim School/Company BIO

Wednesday, October 11, 2017 8:35 AM 9:35 AM Andrew Davis The Loyalty Loop: How little things add up to big business! Keynote Speaker & Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s Bestselling Author worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Town INC hit shelves in 2015. He’s produced for Charles Kuralt and MTV. He even produced a documentary film called Roadside Ambition: The amazing true story of one small town with two huge balls. In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world. Andrew’s first marketing book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books.

Wednesday, October 11, 2017 10:15 AM 11:05 AM Excellence is No Accident Laurie Lawrence Swim Lawrence was born in the Queensland city of , where his father, Alan 'Stumpy' School & former Australian Lawrence, worked as a publican during the war years. Afflicted by bronchiectasis through Olympic Swim Coach his childhood Lawrence had part of his lung surgically removed, and was advised to pursue to improve his remaining lung function. This prompted Lawrence's father to change jobs to become the manager of the Tobruk Pool, on Townsville's foreshore. During 1956 and 1960 the Tobruk Pool was the training venue for the Australian Olympic Team. He attended St Laurence's College and then Kelvin Grove Teachers College. He played Rugby Union to get a scholarship to be a Phys Ed teacher, which led to his selection for the 1964 international tour of New Zealand. For health reasons Lawrence moved back to Townsville and began to establish himself as a swim coach. During this time he made a study tour to see 's coach and learn from his training regimen. He moved to to take over as swim coach from at the Hurstville Club. He inherited from Talbot the responsibility for young , whom he guided to a world record and world championship in 1972. Lawrence then took a hiatus from swim coaching in 1975 to support his wife (and former swimmer) Jocelyn, after the birth of his daughter Jane. Lawrence returned to elite coaching with great success. Lawrence was one of the Australian Olympic swimming team coaches for the Los Angeles in 1984, Seoul in 1988 and Barcelona in 1992. His best known protégés include Steve Holland, , and . His Olympic coaching achievements include 10 gold, 11 silver and 12 bronze medals from swimmers he has directly assisted. Swimmers he has coached boast 23 world records. He also coached Australian swimmers at the 1982 in and the 1986 Commonwealth Games in Edinburgh. Lawrence's involvement with Australian Olympic swimming continued at Atlanta 1996, Sydney 2000, Athens 2004 and Beijing 2008 Olympic Games with a brief to unite, inspire, motivate and relax the entire team. In 1988, Lawrence launched a Kids Alive Drowning Prevention Campaign to combat the Wednesday, October 11, 2017 12:00 PM 1:00 PM Andrew Davis Lunch & Learn | The Loyalty Loop: Applied Keynote Speaker & See above Turn your next customer into a referral magnet Bestselling Author Wednesday, October 11, 2017 1:30 PM 2:20 PM Jay Feitlinger You & Your Competition: How to Dominate the Stringcan Interactive Jay Feitlinger is the founder and CEO of StringCan Interactive, a strategic online Competition & Win the Business! marketing agency in Scottsdale, Arizona with a regional office in Paris, France. At StringCan, Jay oversees strategy and vision, building culture that makes going into work something his team looks forward to, recruiting additional team members to help exceed clients’ goals, leading the team and allocating where StringCan invests time and money. Jay is also the author of FAMILY 2.0: Harness Business Principles to Reboot your Family in 4 Days where he took the lessons he has learned from his last 8 businesses and created a 4-day family retreat to help entrepreneurs who desire more out of their family lives.

Helping family-oriented businesses of all types and sizes connect smart to their right audience at the most efficient way possible has been one of his passions for over 15 years. He has had the pleasure of working with many swim schools and is looking forward to meeting with you. Jay is called on to speak at many events, webinars and conferences to share advice and educate on various topics around entrepreneurship, business and Internet marketing. You can connect with Jay on LinkedIn or StringCan website.

Page 1 of 6 Name, bio, session USSSA 2017 National Conference Speaker List

Date Start End Speaker Session Title Swim School/Company BIO

Wednesday, October 11, 2017 1:30 PM 2:20 PM Laurie Lawrence Independence in Infant Swimming Laurie Lawrence Swim See above School & former Australian Olympic Swim Coach Wednesday, October 11, 2017 2:30 PM 3:20 PM John Kirk Everything I Learn About Running a Swim School I Learned Little Otters Swim School John Kirk is co-owner and co-founder of Little Otter Swim School. He and his wife and from Pirates business partner, Lory, opened Little Otter thirteen years ago with their first location in Matthews NC. The second location of Little Otter Swim School opened north of Charlotte in Huntersville in 2014. The Kirks are known for their leadership in implementing new ideas and new technologies in their swim schools and base their curriculum on helping children establish a healthy level of comfort in the water and teach them to swim in a safe and fun environment.

Wednesday, October 11, 2017 2:30 PM 3:20 PM Lana Whitehead A Window Into the Child's Mind Swim Kids USA Lana Whitehead has owned and operated SWIMkids USA for over 45 years. She is a member of the American College of Sports Medicine and a representative of the Sports Medicine Delegation to China in where she presented at the Beijing Sports University. She has authored five books on swimming and brain development. She has lectured nationally and internationally at many conferences and government forums. Her method has been featured nationally on the NBC TODAY Show, Good Morning America, CBS Morning Show. That’s Incredible, Disney’s Epcot Magazine, Montel Williams Show, Omni’s Medical Documentary and PM Magazine. Her articles have been featured nationally in PARENTS Magazine, Parenting Magazine, Brain World Magazine, American Baby Magazine, Babytalk Magazine and Pregnancy and Newborn Magazine. Lana received a BA in Exercise Physiology and a Masters in Special Education, specializing in Sensory Integration. Lana has been involved in competitive swimming as a coach, State and National USA Swimming Official. Wednesday, October 11, 2017 3:50 PM 4:40 PM Sue Nelson Ai Chi Swimming – Moving from Vertical to Horizontal USA Swimming Foundation Sue has worked in the Club Development Division at USA Swimming since 2004 as their Ai Chi to Relax and Prep student to Learn Aquatic Program Specialist. Her specialty is program development and implementation along with facility design.

Coaching alongside her husband in the family business Sue is an ASCA level 4 swim-coach and has extensive experience in business and aquatic management. She and her husband was on the founding board of NSSA now known as the USSSA. Her second career as a certified Aquatic Fitness Instructor and Personal Trainer helped her with training licensed Physical Therapist in their privately-owned Outpatient Therapy Center.

Sue now works to cultivate Aquatic Industry Partnerships with national aquatic service organizations. Sue is the resource for programming information for both USA Swimming members and members of partner organizations. She develops and publishes new program information as it relates to Total Aquatic Programming. Assist the USA Swimming Facilities Department in the planning and development of new aquatic facilities and provides the programming that makes an aquatic center self sustaining.

Thursday, October 12, 2017 8:45 AM 9:45 AM Wanda Butts Turning Tragedy into Saving Lives The Josh Project (EW got from Wikipedia) Wanda Butts had a fear of water since she was a child. She lost her 16-year-old son to a drowning accident in 2006, when he was rafting with friends on a lake and did not wear a life jacket. Her son did not know how to swim. After this tragedy, Wanda was determined to begin activism so other children would not suffer the same fate. Butts now works for the city of Toledo, Ohio full-time, while running her nonprofit organization part-time. She was named one of the top 10 CNN Heroes in 2012.

Page 2 of 6 Name, bio, session USSSA 2017 National Conference Speaker List

Date Start End Speaker Session Title Swim School/Company BIO

Thursday, October 12, 2017 10:30 AM 11:20 AM Mark Lebusque Human Management Chief Purposeful Mark’s is universally known as the “Human Manager” and his proven techniques for Provocateur, Author, energizing employees make him an internationally sought after speaker, facilitator, Human. mentor and coach. His book BEING HUMAN has challenged the way Managers and Organisations view the value of the 100- year old Management system and has sparked a more Human approach across the globe.

Mark has developed and refined his “Human Manager” model over a 25-year career in sales, operations and general management, delivering measurable improvements in employee engagement, team performance and business results even in todays climate of fast paced change and uncertainty. He has rated as the No 1 Leader for Employee Engagement, Leadership and Career Development and skillfully combines reality with textbook theory.

Mark is Harvard Business School Trained and an accredited Practitioner in Adaptive Leadership and Instincts at Work Thursday, October 12, 2017 11:30 AM 12:20 PM Ed Foulke How Safety And OSHA Will Impact Your Company’s Future Fisher Phillips Ed Foulke is partner at Fisher Phillips. He co-chairs the firm's Workplace Safety and Operations And Bottom Line Catastrophe Management Practice Group. Prior to joining Fisher Phillips, Ed was the Assistant Secretary of Labor for Occupational Safety and Health. Named by President George W. Bush to head the Occupational Safety and Health Administration (OSHA), he served from April 2006 to November 2008. During his tenure at OSHA, workplace injury, illness and fatality rates dropped to their lowest levels in recorded history. For more than 30 years, Ed has worked in the labor and employment area, focusing on occupational safety and health issues, workplace violence risk assessment and prevention, whistleblower protection, and accident and fatality prevention. He is recognized as one of the nation’s leading authorities on occupational safety and health and is a frequent keynote speaker and lecturer on workplace safety, leadership development, and other labor and employment topics. Thursday, October 12, 2017 1:50 PM 2:40 PM Bess Auer 10 ways Your Should be Using Social Media to Market Your Blog Talk TV Bess Auer is a leader in the blogging and social media industry. She is dedicated to Swim Business but Probably Aren’t educating bloggers and to connecting them with brands through her website GottaGetBlogging.com and its annual conference FLBlogCon and through the weekly television show Blog Talk TV. Bess got her blogging start as the first editor of the Central Florida Top 5, awarded “Best Neighborhood Blog” by the Orlando Sentinel in 2009. She was also recruited to help create three different social media campaigns for General Motors and their "Girls on the Go"​ campaign for the Southern Chevy Dealers. Drawing upon almost 20 years of classroom teaching experience, Bess expanded the educational offerings for blogg Thursday, October 12, 2017 1:50 PM 2:40 PM Mike Koleber The Anatomy of a 30 minute Swim Lesson Nitro Swimming Mike swam competitively in Michigan from age group through his college years at Oakland University where he was team Captain, 11 time NCAA All-American, and Senior National qualifier. Mike started teaching swim lessons at the age of 13, helping out his Dad on Saturday mornings, which allowed Mike the opportunity to learn from the best, his Dad. Mike has a true love of coaching and teaching, and does a tremendous job making new kids feel welcomed on the Nitro pool deck. His drive to lead Nitro to ultimately become the #1 program in the country is infectious, and the staff works together as one unit with one goal: Make each swimmer a little better EVERY day. “It’s not a job.” That is how Mike feels about being given the opportunity to positively impact as many kids as possible each and every day, and he does what he can to help make them better PEOPLE in the process. Mike is married to the ultra-talented Tracy Koleber, who handles all of the background work behind the scenes. This would include payroll, all bill paying, taxes, capital improvements, insurance regulations, and about a million other tasks in addition to being Mom of their two kids Kalan and Kembree. They are members of Gateway Community Church and contribute in a variety of ways to local charities.

Page 3 of 6 Name, bio, session USSSA 2017 National Conference Speaker List

Date Start End Speaker Session Title Swim School/Company BIO

Thursday, October 12, 2017 3:15 PM 4:05 PM Holly Neumann Top 10 Tips to Teaching Adult Swimmers Adult Learn-to-Swim & Holly Neumann manages the U.S. Masters Swimming Adult Learn-to-Swim instructor Foundation Programs | U.S. certification program and coordinates the grant process for the Swimming Save Lives Masters Swimming Foundation. Holly is USMS-certified as both an ALTS instructor and Level 2 Masters coach. She was a swim instructor for both children and adults and coached Masters and age-group swimmers in West Hartford, Conn., before joining the USMS National Office in Florida. Prior to making a professional move into aquatics, Holly was an editor at The San Diego Union-Tribune. Holly, a lifelong swimmer, competed for California State University Bakersfield and today swims mostly for fitness and fun. She is a swim mom of two boys on the Sarasota Tsunami USA Swimming team. Thursday, October 12, 2017 3:15 PM 4:05 PM Johan Faerch Pricing Strategies: Your Way to Profit Growth KeepTrack GmbH Johan has his roots in the Army Special Operations Forces ‘The Jaegercorps’ honored with the US Presidential Unit Citation. The skill sets for executing special operations take immense amounts of data to master. Fast forward to the present day he now helps businesses making sense of their data and with the art of putting the same data to work. Data utilized the right way can be the difference between success and failure for a company which is why more and more executives are focusing on this area. His mission is to enable man to keep up with the machine!

Thursday, October 12, 2017 4:15 PM 5:15 PM Erin Seal-Grande Challenging and Nourishing the Potential of Children with Seal Swim School Erin Seal-Grande is from Seal Swim School, a family owned business in Florida. She has Special Abilities been a swim instructor for over 20 years. She attended The University of Florida where she obtained a Bachelor of Education Degree with a specialization in Special Education. She then went on to earn her Master’s Degree from UF in Exercise and Sports Sciences with a focus in Adapted Physical Education and Adapted Aquatics. Teaching swimming to children, especially those with special needs, is a passion of Erin's that embodies a deep devotion to share her knowledge with those that possess the desire to dedicate their life to this area of instructional education. Erin has been a member of the United States Swim School Association since 1995. In 2010, she was a founding member of the first United States Swim School Associations Special Abilities Committee. This committee is dedicated to improving the swim school industry's understanding of teaching children with special needs to swim and has developed an 8 hour comprehensive class to further their understanding. While continuing to work on the Special Abilities Committee, she is now presenting ‘Special Abilities Training’ to swim schools across the nationally as well as internationally. Most recently as the keynote speaker at ’s inaugural Swim Disability conference and Sweden’s Baby Swim Conference. Erin is a wife, mother and a teacher that believes in seeing the ability - not the disability.

Friday, October 13, 2017 8:45 AM 9:45 AM Dave Crenshaw The Power of Having Fun! Dave Crenshaw is the master of building productive leaders. He has appeared in Time magazine, USA Today, FastCompany, and the BBC News. His courses on LinkedIn Learning have received millions of views. He has written three books and counting, including The Myth of Multitasking which was published in six languages and is a time management bestseller. His fourth book, The Power of Having Fun, is due for release in September 2017. As an author, speaker, and online instructor, Dave has transformed hundreds of thousands of businesses leaders worldwide.

Page 4 of 6 Name, bio, session USSSA 2017 National Conference Speaker List

Date Start End Speaker Session Title Swim School/Company BIO

Friday, October 13, 2017 10:15 AM 11:15 PM Rowdy Gains Saving Lives and Changing Lives U.S. Three-time Olympic Throughout the 1980’s Rowdy Gaines was the fastest swimmer on the planet. His world Gold Medalist and Olympic records confirmed his place in swimming history. At the 1984 Olympic Games in Los Hall of Fame Member Angeles, no swimmer won more races than he did with his three gold medals in the 100M freestyle, the 4x100M freestyle and medley relays. During his career he broke a total of 14 World Records.

In 1991, the swimming world was shocked to hear that Rowdy had contracted Guillan- Barre Syndrome, an autoimmune virus that attacks the nervous system. Completely paralyzed for over two weeks, Rowdy fought back, overcame the disease and one year later went to the World Masters Championships and won the glamorous 50 and 100- meter freestyle events.

He has also been inducted into the US Olympic Hall of Fame and International Swimming Hall of Fame and works with many charitable organizations including the USA Swimming Foundation, benefitting research for cancer and Special Olympics.

Known as the voice of swimming, he has worked with CBS, TNT and ESPN as a regular announcer for swimming and other events. The 2016 Games in Rio was his seventh Olympic telecast for NBC. He will be part of the broadcast team in 2020 for the Tokyo Olympic games.

Today, Rowdy Gaines is often referred to as "Swimming’s Greatest Ambassador." He is Vice President of Aquatics for the Central Florida YMCA as he talks to kids and mentors spreading the message that championship comes not from the outside but from the inside, and that dreams can come true if you believe in yourself.

Friday, October 13, 2017 11:25 AM 12:15 PM Jim Spiers (SDN) & Changing Drowning Statistics : How Social Good & Public NDPA & SDN Jim Spiers | Owner/CEO SwimJim NY, TX, President Stop Drowning Now Foundation - Adam Katchmarchi Relations Helps Communities & Your Business at the Same President Safer 3, Member NDPA, USSSA, WABC, International Swimming Hall of Fame (NDPA) Time Jim is a career and life-long professional in all aspects of swimming and water safety instruction, coaching, curriculum development and teaching methods. In collaboration with two-time Olympic Gold medalist Catherine Fox, Jim created the first learn-to-swim program and methodology combining early childhood development and the latest Olympic-level stroke and body positioning technique. Jim has educated and trained teachers and students for over 33 years. A Texas native, Jim moved to New York in 1990 to operate a growing swim school program while contemporaneously creating a children’s theater program. Eventually he founded his own enterprise and SwimJim, Inc. was born in 1998. Soon, the effectiveness and results of the SwimJim program garnered feature articles in the New York Times, as well as TV and radio appearances/interviews on NPR, Good Morning America, Fox and Friends, Inside Edition, Sirius/XM Dr Radio show, Martha Stewart Radio and numerous children's magazines. Most recently Jim assumed the presidency of the Stop Drowning Now Foundation, a non- profit focused on drowning preventing education. In fall 2013, the United States Swim School Association presented Jim with the Humanitarian Award for his efforts bringing the Safer 3 program to Brazil, Mexico, Sweden, and partnerships in Colombia, Chile and throughout the United States. Additionally, Jim has lectured all of the world included ASTCA in Australia, Swedish Swimming federation, The Nordic Baby Conference, WABC and for US Swim School Association. Jim’s passion is to create a world without drowning.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dr. Adam B. Katchmarchi is the Executive Director of the National Drowning Prevention

Page 5 of 6 Name, bio, session USSSA 2017 National Conference Speaker List

Date Start End Speaker Session Title Swim School/Company BIO

Friday, October 13, 2017 1:30 PM 2:20 PM Nikki Miller Play with Purpose Academy Swim Club Nikki Miller is the founder and director of Academy Swim Club in Southern California, which she runs with her husband, Jim, and two sons, Garrett & Dakota. Nikki has a Master’s Degree in Psychology and is a licensed psychotherapist, as well as a past Registered International Supervisor of Child Play Therapists. She is a past Board Member of the United States Swim School Association. Nikki was a Collegiate diver, a High School Swim/Diving Coach and has taught young children to swim since 1976.

Friday, October 13, 2017 1:30 PM 2:20 PM Sue Luna & When a Crisis Hits!: SWIM TEACHER ARRESTED FOR CHILD La Petite Baleen Swim Sue Luna is the COO of La Petite Baleen Swim Schools. She has a background in early Paige Hutcherson PORNOGRAPHY! Schools childhood education and taught preschool for 11 years before joining La Petite Baleen in 1989.

Sue started her career as a swim teacher when La Petite Baleen had one school with 400 students in Half Moon Bay Ca. She moved into mangement a few years later, taking charge of the training of new staff. As LPB opened new locations, Sue became the COO and helped build the company into what it is today with 4 locations and 9,500 students.

As COO, Sue is responsible for the day to day running all aspects of the business. With 250 employees, she enjoys the challenges each day brings. She heads up a talented team who all share the same passions she does for the business of teaching a life saving skill.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Paige Hutcherson is the Marketing and Social Media Director for La Petite Baleen Swim Schools. As an infant she learned to swim from LPB co-founders John Kolbisen and Irene Madrid. Her love for the water and working with children naturally led her to become a swim teacher for La Petite Baleen, nearly 19 years ago! Although she is no longer in the pool teaching, she continues to educate on the importance of water safety and the benefits of early, year-round swim lessons, through parenting classes and community events.

Friday, October 13, 2017 2:30 PM 3:20 PM Monica Anzueto Swim Curriculum 6 to 12 months old El Delfín de Chiapas Mónica Anzueto Moguel is a second generation swimming teacher, baby swimming instructor since 1988. Owner, director at El Delfín de Chiapas (West location).

Pedagogical Director at El Delfín de Chiapas, swimming school and club devoted to swimming in all levels since 1975, founded by her parents. As pedagogical director she is responsable to develop and review educational programs and instructor´s trainning courses.

She has lectured in New Zealand, USA, Brazil, Greece, Austria, Sweden and Mexico. Anzueto has published articles in national and international magazines. Author of a trainnig video for instructors “A journey through senses” Swimming for babies and preschool children. She´s a former long distance and open water swimmer.

Page 6 of 6 Name, bio, session