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USSSA 2017 National Conference Speaker List

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USSSA 2017 National Conference Speaker List Date Start End Speaker Session Title Swim School/Company BIO Wednesday, October 11, 2017 8:35 AM 9:35 AM Andrew Davis The Loyalty Loop: How little things add up to big business! Keynote Speaker & Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s Bestselling Author worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Town INC hit shelves in 2015. He’s produced for Charles Kuralt and MTV. He even produced a documentary film called Roadside Ambition: The amazing true story of one small town with two huge balls. In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world. Andrew’s first marketing book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books. Wednesday, October 11, 2017 10:15 AM 11:05 AM Laurie Lawrence Excellence is No Accident Laurie Lawrence Swim Lawrence was born in the Queensland city of Townsville, where his father, Alan 'Stumpy' School & former Australian Lawrence, worked as a publican during the war years. Afflicted by bronchiectasis through Olympic Swim Coach his childhood Lawrence had part of his lung surgically removed, and was advised to pursue swimming to improve his remaining lung function. This prompted Lawrence's father to change jobs to become the manager of the Tobruk Pool, on Townsville's foreshore. During 1956 and 1960 the Tobruk Pool was the training venue for the Australian Olympic Team. He attended St Laurence's College and then Kelvin Grove Teachers College. He played Rugby Union to get a scholarship to be a Phys Ed teacher, which led to his selection for the 1964 international tour of New Zealand. For health reasons Lawrence moved back to Townsville and began to establish himself as a swim coach. During this time he made a study tour to see Mark Spitz's coach and learn from his training regimen. He moved to Sydney to take over as swim coach from Don Talbot at the Hurstville Club. He inherited from Talbot the responsibility for young Stephen Holland, whom he guided to a world record and world championship in 1972. Lawrence then took a hiatus from swim coaching in 1975 to support his wife (and former swimmer) Jocelyn, after the birth of his daughter Jane. Lawrence returned to elite coaching with great success. Lawrence was one of the Australian Olympic swimming team coaches for the Los Angeles in 1984, Seoul in 1988 and Barcelona in 1992. His best known protégés include Steve Holland, Tracey Wickham, Jon Sieben and Duncan Armstrong. His Olympic coaching achievements include 10 gold, 11 silver and 12 bronze medals from swimmers he has directly assisted. Swimmers he has coached boast 23 world records. He also coached Australian swimmers at the 1982 Commonwealth Games in Brisbane and the 1986 Commonwealth Games in Edinburgh. Lawrence's involvement with Australian Olympic swimming continued at Atlanta 1996, Sydney 2000, Athens 2004 and Beijing 2008 Olympic Games with a brief to unite, inspire, motivate and relax the entire team. In 1988, Lawrence launched a Kids Alive Drowning Prevention Campaign to combat the Wednesday, October 11, 2017 12:00 PM 1:00 PM Andrew Davis Lunch & Learn | The Loyalty Loop: Applied Keynote Speaker & See above Turn your next customer into a referral magnet Bestselling Author Wednesday, October 11, 2017 1:30 PM 2:20 PM Jay Feitlinger You & Your Competition: How to Dominate the Stringcan Interactive Jay Feitlinger is the founder and CEO of StringCan Interactive, a strategic online Competition & Win the Business! marketing agency in Scottsdale, Arizona with a regional office in Paris, France. At StringCan, Jay oversees strategy and vision, building culture that makes going into work something his team looks forward to, recruiting additional team members to help exceed clients’ goals, leading the team and allocating where StringCan invests time and money. Jay is also the author of FAMILY 2.0: Harness Business Principles to Reboot your Family in 4 Days where he took the lessons he has learned from his last 8 businesses and created a 4-day family retreat to help entrepreneurs who desire more out of their family lives. Helping family-oriented businesses of all types and sizes connect smart to their right audience at the most efficient way possible has been one of his passions for over 15 years. He has had the pleasure of working with many swim schools and is looking forward to meeting with you. Jay is called on to speak at many events, webinars and conferences to share advice and educate on various topics around entrepreneurship, business and Internet marketing. You can connect with Jay on LinkedIn or StringCan website. Page 1 of 6 Name, bio, session USSSA 2017 National Conference Speaker List Date Start End Speaker Session Title Swim School/Company BIO Wednesday, October 11, 2017 1:30 PM 2:20 PM Laurie Lawrence Independence in Infant Swimming Laurie Lawrence Swim See above School & former Australian Olympic Swim Coach Wednesday, October 11, 2017 2:30 PM 3:20 PM John Kirk Everything I Learn About Running a Swim School I Learned Little Otters Swim School John Kirk is co-owner and co-founder of Little Otter Swim School. He and his wife and from Pirates business partner, Lory, opened Little Otter thirteen years ago with their first location in Matthews NC. The second location of Little Otter Swim School opened north of Charlotte in Huntersville in 2014. The Kirks are known for their leadership in implementing new ideas and new technologies in their swim schools and base their curriculum on helping children establish a healthy level of comfort in the water and teach them to swim in a safe and fun environment. Wednesday, October 11, 2017 2:30 PM 3:20 PM Lana Whitehead A Window Into the Child's Mind Swim Kids USA Lana Whitehead has owned and operated SWIMkids USA for over 45 years. She is a member of the American College of Sports Medicine and a representative of the Sports Medicine Delegation to China in where she presented at the Beijing Sports University. She has authored five books on swimming and brain development. She has lectured nationally and internationally at many conferences and government forums. Her method has been featured nationally on the NBC TODAY Show, Good Morning America, CBS Morning Show. That’s Incredible, Disney’s Epcot Magazine, Montel Williams Show, Omni’s Medical Documentary and PM Magazine. Her articles have been featured nationally in PARENTS Magazine, Parenting Magazine, Brain World Magazine, American Baby Magazine, Babytalk Magazine and Pregnancy and Newborn Magazine. Lana received a BA in Exercise Physiology and a Masters in Special Education, specializing in Sensory Integration. Lana has been involved in competitive swimming as a coach, State and National USA Swimming Official. Wednesday, October 11, 2017 3:50 PM 4:40 PM Sue Nelson Ai Chi Swimming – Moving from Vertical to Horizontal USA Swimming Foundation Sue has worked in the Club Development Division at USA Swimming since 2004 as their Ai Chi to Relax and Prep student to Learn Aquatic Program Specialist. Her specialty is program development and implementation along with facility design. Coaching alongside her husband in the family business Sue is an ASCA level 4 swim-coach and has extensive experience in business and aquatic management. She and her husband was on the founding board of NSSA now known as the USSSA. Her second career as a certified Aquatic Fitness Instructor and Personal Trainer helped her with training licensed Physical Therapist in their privately-owned Outpatient Therapy Center. Sue now works to cultivate Aquatic Industry Partnerships with national aquatic service organizations. Sue is the resource for programming information for both USA Swimming members and members of partner organizations. She develops and publishes new program information as it relates to Total Aquatic Programming. Assist the USA Swimming Facilities Department in the planning and development of new aquatic facilities and provides the programming that makes an aquatic center self sustaining. Thursday, October 12, 2017 8:45 AM 9:45 AM Wanda Butts Turning Tragedy into Saving Lives The Josh Project (EW got from Wikipedia) Wanda Butts had a fear of water since she was a child. She lost her 16-year-old son to a drowning accident in 2006, when he was rafting with friends on a lake and did not wear a life jacket. Her son did not know how to swim. After this tragedy, Wanda was determined to begin activism so other children would not suffer the same fate. Butts now works for the city of Toledo, Ohio full-time, while running her nonprofit organization part-time. She was named one of the top 10 CNN Heroes in 2012. Page 2 of 6 Name, bio, session USSSA 2017 National Conference Speaker List Date Start End Speaker Session Title Swim School/Company BIO Thursday, October 12, 2017 10:30 AM 11:20 AM Mark Lebusque Human Management Chief Purposeful Mark’s is universally known as the “Human Manager” and his proven techniques for Provocateur, Author, energizing employees make him an internationally sought after speaker, facilitator, Human. mentor and coach. His book BEING HUMAN has challenged the way Managers and Organisations view the value of the 100- year old Management system and has sparked a more Human approach across the globe.
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