Global Content Guide V5.2.2
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Prime Video Content Guide– v5.2.2 Global Content Guide **For Prime Video Licensors & Vendors** v5.2.2 Last edited March 13, 2018 For Content publishing via Prime Video starting Q3 2017 Page 1 of 105 Prime Video Content Guide– v5.2.2 Table of Contents Using this Guide ................................................................................................................................ 4 What’s New in This Version? ............................................................................................................. 5 Onboarding Call ................................................................................................................................ 6 Test Package Review ......................................................................................................................... 6 Delivery Approval ............................................................................................................................. 6 On Time Delivery .............................................................................................................................. 7 Associating Assets Together ............................................................................................................... 8 Delivery ............................................................................................................................................ 9 Movie / Stand-Alone Content ............................................................................................................. 9 Television / Episodic Content ........................................................................................................... 10 Delivery Formats ............................................................................................................................. 11 XLS Template ................................................................................................................................. 12 AmazonXML Metadata .................................................................................................................... 12 MEC Metadata ................................................................................................................................ 14 Editorial Guidelines ......................................................................................................................... 21 Image Technical Specifications......................................................................................................... 24 Technical Guidelines for Timed Text ................................................................................................ 25 Prime Video Simple Asset Manifest .................................................................................................. 31 UHD/HDR for US, UK, Germany, and Japan .................................................................................... 34 File Naming Convention .................................................................................................................. 37 Elements of a Component Source Package ........................................................................................ 40 Media Manifest Core (MMC) ........................................................................................................... 41 Page 2 of 105 Prime Video Content Guide– v5.2.2 UHD/HDR for GLOBAL ................................................................................................................. 53 Semi-Textless Video Mezzanine ....................................................................................................... 55 Alternate Audio ............................................................................................................................... 55 Dub Cards ....................................................................................................................................... 57 Quick Reference for Multi Track Audio Package ............................................................................... 57 Onboarding for Delivery of Prime Video Channel Titles ..................................................................... 58 Availability Notices for Prime Video Channel Titles .......................................................................... 58 Metadata for Prime Video Channel Titles .......................................................................................... 59 Configuring the Aspera Desktop Client for Delivery .......................................................................... 60 Using Aspera Shares for File Delivery............................................................................................... 61 Identification Information ................................................................................................................. 63 Title Specific Information ................................................................................................................ 64 Licensing / Offer Information ........................................................................................................... 70 Prime Video Asset Manifest ............................................................................................................. 72 DE Genres ...................................................................................................................................... 76 UK Genres ...................................................................................................................................... 78 JP Genres ........................................................................................................................................ 80 US Genres ....................................................................................................................................... 83 GLOBAL Genres Submitted in MEC ................................................................................................ 85 GLOBAL Genres Submitted in AmazonXML ................................................................................... 95 DE Ratings ...................................................................................................................................... 98 UK Rating ....................................................................................................................................... 98 JP Rating ........................................................................................................................................ 99 US Ratings ...................................................................................................................................... 99 IN Rating ...................................................................................................................................... 100 Pronunciation Data ........................................................................................................................ 103 Multibyte Character Data ............................................................................................................... 103 Page 3 of 105 Prime Video Content Guide– v5.2.2 Introduction Using this Guide Prime Video (PV) offers the ability to publish content worldwide, with varying features depending on which region you choose to publish in. Prime Video provides extensive catalogs in the US, UK, Germany and Japan, where customers in these regions have access to multiple purchasing and viewing options (transactional, Prime subscription, third party subscriptions, etc) as well as a broad range of devices on which to enjoy content. PV also offers a more limited set of rights distributions (Prime subscription) in our GLOBAL catalog, which includes a larger selection of content for India. Prime Video has a commitment to continue to grow our content offering and provide the highest quality viewing experience across platforms. Thank you for choosing to partner with Prime Video! This document provides delivery instructions for our Content Partners as well as specifications for availability notices (avails), metadata files, video mezzanines, audio files, timed text, etc. It also includes details on genres, ratings, and other information you will need in order to provide your titles to Prime Video in steady-state. For convenience of distribution across your various business teams, this guide has been broken out into sections covering various subjects and deliverables. Depending on how your delivery supply chain is set up, some sections of this guide may be more relevant to you than others. For example, if you are a partner who uses a post house to handle your source files and metadata, you may be most interested in the sections on avails. This document is part of the Prime Video Global Content Guide Package, which also includes supplementary documents referenced throughout this guide. Please reach out if you received this guide as a standalone document and your PV contact will provide you with the Global Content Guide Package in its entirety. Additional documents in the package include the EMA Avails Template, XML and XLS metadata templates, and validation tools for checking compliance of video, audio, metadata, and avails. Please feel free to reach out to the Prime Video Content Operations Team at aiv-spec- [email protected] with questions about any documents in the Global Content Guide Package. 2.1.1. Title Audio Language Differentiation Amazon has varying specification