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NOTE: All Times Are Pacific Standard Time Meeting of the Board of Trustees San Jose/Palo Alto, CA and by Videoconference and Telephone November 8-11, 2017 Connect electronically by Videoconference at https://zoom.us/j/5059520334 OR Connect By Telephone: 408-638-0968 Meeting ID: 505 952 0334 NOTE: All times are Pacific Standard Time Thursday, November 9 – all in Meeting Room II, Hyatt Place San Jose Downtown, 282 Almaden Blvd., San Jose, unless otherwise noted Noon Lunch – Social Only 1 p.m. PR Update: Earned Media Relations Plan, Social Media and Earned Media Overview, Channel Plan, Social Media Strategy and Guidelines (available for download at https://spaces.hightail.com/receive/KY62dvhdZ7) 2 p.m. Design and Construction Update 3:30 p.m. Adjourn Friday, November 10 9 a.m. CEO Report and Updates (finance, networking, etc.) 9:45 a.m. Break 10 a.m. CEO Report and Updates, continued 11 a.m. Formal Board Meeting – see separate agenda below Noon Lunch – Social Only THEODORE ROOSEVELT PRESIDENTIAL LIBRARY PROGRAMMING VALIDATION PHASE | OCTOBER 2017 Theodore Roosevelt Presidential Library Theodore Roosevelt Presidential Library 1.0 INTRODUCTION 1.0 INTRODUCTION PURPOSE The Purpose of Programming Validation Phase is threefold: 1) identify all required spaces and functions that will create TABLE OF a viable, self-sustaining, and compelling Theodore Roosevelt Presidential Library and Museum experience, 2) explore and outline major storylines for the exhibits and identify a concep- tual organizational approach to the visitor experience, and 3) identify building and operations costs while outlining a pro forma for successful long-term financial feasibility. A second- CONTENTS ary goal is to identify the minimum square foot requirements for a Presidential Library and Museum that meets the 2017 North Dakota State Legislature’s appropriation for at least 1.0 INTRODUCTION 3 a $14 million building as well as the maximum square foot requirements to meet the master plan outlined in the Theo- 2.0 CONCEPTUAL APPROACH 7 dore Roosevelt Presidential Library and Museum; Interpretive Master Plan Report, dated May 5, 2015. Target Audiences 8 Narrative Outline 12 Visitor Narrative Take-Aways 14 CONTRIBUTORS The Many Worlds of Theodore Roosevelt 16 DESIGN TEAM Benchmark Experiences 24 JLG Architects Gallagher & Associates 3.0 BUILDING SPACE PROGRAM 47 PROGRAM MANAGER Programming Process 50 Mortenson Space Descriptions 53 Ascent Building Space Program 61 Building Space Program Diagrams 66 TRPL DESIGN WORKING GROUP Adjacency Diagram 68 Wally Goulet Room Data Forms 71 Clay Jenkinson Stephen Beckham 4.0 MUSEUM FEASIBILITY 203 Sharon Kilzer Work Performed 204 Attendance Research and Revenue 206 TRPL FOUNDATION BOARD Facility Rental Market Research 214 Bruce Pitts, MD, Fargo, ND - Board Chair Operating Expenses 216 Thomas Arnold, MD, Dickinson, ND Comparable Museums 218 Lowell E. Baier, Bethesda, MD Pro-Forma Assumptions 220 Stephen Dow Beckham, PhD, Lake Oswego, OR 5 Year Operating Pro Forma - Master Plan 222 Jay Clemens, Hillsborough, CA 5 Year Operating Pro Forma - Minimum 224 Marjorie Currey, Dallas, TX Capital Costs 226 Niles Hushka, Bozeman, MT Vaune Johnson, Dickinson, ND Thomas Mitzel, PhD, Dickinson, ND 5.0 PRELIMINARY SCHEDULE 229 Kermit Roosevelt III, Philadelphia, PA Preliminary Schedule 230 Vicky Steiner, Dickinson, ND Rich Wardner, Dickinson, ND Page 2 | October 2017 October 2017 | page 3 Theodore Roosevelt Presidential Library Theodore Roosevelt Presidential Library 1.0 INTRODUCTION 1.0 INTRODUCTION PROJECT PRIORITIES & MEASURES During Pre-Programming Phase a number of priorities where Priority 5: Challenge visitors to ponder the meaning and identified. Programming Validation Phase identifies spaces impact of Theodore Roosevelt on American life. and functions that will meet those priorities: • Helping visitors understand the relevance of Roosevelt Priority 1: Serve as the foremost center for scholarship on today and getting a “so what” out of the exhibits is a Theodore Roosevelt. goal of the Library and Museum. The legacy of Theo- dore Roosevelt is a critical theme that will be explored • As the new home for the Theodore Roosevelt Center throughout the Exhibit Galleries, text, messaging and the Theodore Roosevelt Presidential Library will enable audio/visual displays. the Center to enhance its physical presence as well as on-line presence. A Research Library, enlarged collec- MEASURES OF ACHIEVEMENT tions storage, adequate space for staff and the poten- 1. The TRPL gathers the foremost collection of digital and tial Presidential Papers Project are all aspects included in artifactual materials by and about Theodore Roosevelt the building program. and his times 2. Readers, students, and scholars from around the world Priority 2: Interpret the impact of Theodore Roosevelt’s life use the TRPL digital library as an innovative platform for to diverse national and international audiences through ex- research in primary materials hibits and innovative public programs. 3. The TRPL shares and explores the results of scholarly re- search through symposia, workshops, lectures, publica- • Permanent exhibit galleries will utilize traditional storytell- tions, and other public programs ing methodologies, recreations, dioramas, and audio-vi- 4. Regional K-12 students visit the TRPL and engage in cur- sual resources, as well as state-of-the-art technologies, to ricular projects that use the digital library and museum bring the many facets of Roosevelt’s personality to life exhibits for visitors of all ages – from tourists to scholars. 5. The TRPL attracts visitors from North Dakota, surround- ing states, and aboard who use the TRPL as a gateway Priority 3: Become a model for a cutting-edge digital library. to Roosevelt Country 6. The TRPL attracts local and regional visitors, members, • The Roosevelt Center will be one of the core functions of volunteers, and program participants in venues enhanc- the Presidential Library and Museum. One goal of the ing the cultural landscape exhibit galleries will be to leverage the digital assets, in- 7. The TRPL attains a stable financial footing with diver- tegrate them into the storytelling, and utilize Roosevelt’s sified support provided by its endowment, earned in- own words to illuminate his life and thoughts. Enhanced come, and public and private giving. workspace, staffing and technology will continue to push the Theodore Roosevelt Center to the forefront of the digital library world. Priority 4: Generate on-going dialog about roles and re- sponsibilities of citizens in a democracy. • Permanent Exhibits and storyline messaging address- ing this priority will be infused throughout the Museum and Library. Classrooms, Auditorium and other facili- ties throughout the facility will provide opportunities to engage with visitors, offer teaching moments and be venue for symposia and other scholarly events. Page 4 | October 2017 October 2017 | page 5 CONCEPTUAL APPROACH Page 6 | October 2017 October 2017 | page 7 Theodore Roosevelt Presidential Library Theodore Roosevelt Presidential Library 2.0 CONCEPTUAL APPROACH 2.0 CONCEPTUAL APPROACH TARGET PRIMARY ¨ Outdoor enthusiasts who are traveling through to visit natural destinations, for example, Theodore AUDIENCES Roosevelt National Park, Mt. Rushmore, The Badlands, etc. What audiences do we want to come to the ¨ Regional Cultural Tourists, visit the musical in Medora annually Theodore Roosevelt Presidential Library & Museum? ¨ Adult couples that are touring Western states via automobile ¨ Regional Families with school age children ¨ School groups - 4th to 6th grade (like Heritage Center at Bismarck), SOL-alignment ¨ Adult Bus tours – shared tickets with Medora Foundation Page 8 | October 2017 October 2017 | page 9 Theodore Roosevelt Presidential Library 2.0 CONCEPTUAL APPROACH SECONDARY ¨ Friends and Family – when people come to visit, locals will take them to the museum ¨ Presidential Library Tourists/History Buffs ¨ Destination tourists – who are TR passionate – word of mouth – looking for a unique experience (like Crystal Bridges) ¨ Virtual/web audiences for the digital library for access to content related to Theodore Roosevelt IT WAS HERE THAT THE ROMANCE OF MY LIFE BEGAN. THEODORE ROOSEVELT ON NORTH DAKOTA Page 10 | October 2017 Theodore Roosevelt Presidential Library Theodore Roosevelt Presidential Library 2.0 CONCEPTUAL APPROACH 2.0 CONCEPTUAL APPROACH TARGET AUDIENCES At the October 4, 2017, programming workshop we discussed three potential ways of organizing the visitor experience at the Theodore Roosevelt Presidential Library. The workshop participants selected a hybrid option that included elements from all three. The following proposed exhibit narrative creates a unique presidential library experience that relates the story of Theodore Roosevelt, engages visitors in a meaningful way, and allows for a phased development approach to the project. Figures 1–3 Programming diagrams Page 12 | October 2017 September 2017October | page 2017 13 | page 13 Theodore Roosevelt Presidential Library Theodore Roosevelt Presidential Library 2.0 CONCEPTUAL APPROACH 2.0 CONCEPTUAL APPROACH VISITOR NARRATIVE VISITOR EMOTIONAL TAKE-AWAYS TAKE-AWAYS What ideas do we want our audiences to take away? How do we want our audiences to feel? ¨ Theodore Roosevelt was a complex individual with ¨ Be active – keep challenging yourself physically and varied interests and a deeply layered personality intellectually ¨ Roosevelt was both a man of action and a man ¨ Be inspired – search for what inspires and excites you in of intellect
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