Chrome on Asphalt the New Face of the Essen Motor Show Green
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www.messe-essen.de 1.2010 Issue CHROME ON ASPHALT The new face of the Essen Motor Show GREEN MEETS STEEL The new congress hotel next to Messe Essen DIGITAL WORLDS The future of shopping www.duesseldorf-airport.com gramm.de D üsseLdon, Dü York, Düssilano, Dübai, Düscow... Over 300 fl ights from Düsseldorf to worldwide destinations every day. To London, New York, Milan, Dubai and Moscow, for example. AZ Messe Essen A4 GB.indd 1 31.03.10 15:12 EDITORIAL | 3 Frank Thorwirth, Egon Galinnis, Chairman and CEO of Messe Essen Executive Director of Messe Essen Dear Readers, The central topic of this issue of ESSEN AFFAIRS is transformation. Take, for ex- am ple, our cover story: digital information systems and self-service terminals are revolutionising communication in the public arena. And new, futuristic-sounding concepts are already being tested. Read more about friendly robots and magic mirrors, starting on page 8. The face of our city also continues to change. You would be hard-pressed to find another city in Germany where so much is being built as in Essen. In this issue, we will report on three finished projects: the new Folkwang Museum and the Ruhr Museum have already won over critics and the public (page 34), and the Atlantic Congress Hotel directly next door to the Grugahalle is making the expo, con- ference and congress city of Essen even more attractive. We paid a visit to our new neighbour (page 32). As far as Messe Essen is concerned, an institution of the German trade fair landscape has undergone a process of rejuvenation. Read more about the strategy behind the new ESSEN MOTOR SHOW on page 18. We hope you enjoy reading our magazine. Best regards, Frank Thorwirth Egon Galinnis Chairman and CEO of Messe Essen GmbH Executive Director of Messe Essen GmbH 4 | CONTENTS 8 34 32 18 CONTENTS | 5 3 Editorial 23 Preview by Frank Thorwirth BRIEFMARKEN, START, ALUMINIUM, and Egon Galinnis COMPOSITES EUROPE, SPIEL 5 Imprint 24 Security for all SECURITY expands its programme 6 News with a specialist conference of from Messe Essen and the city international standing 26 Go East! TITLE STORY Messe Essen’s upcoming foreign events in Russia and China 08 Digital worlds Robots and magic mirrors will help us 27 Calendar shop in the stores of the future All the dates for 2010 13 “We show how interactive 28 The boss plays here solutions can inspire” Event planners discover unusual Jens Schindler, organiser of the Kiosk ideas at the stb marketplace Europe Expo and Digital Signage Expo trade fairs, is continually astonished 30 The management team at the rapid pace of development in his at a glance sector Your contacts at Messe Essen 15 Unique in Europe Digital innovations can be experienced in Essen up close and personally ESSEN 32 Green meets steel The Atlantic Congress Hotel offers TRADE FAIR plenty of room for conferences and congresses. We visited our new 16 Around the world neighbour REIFEN is one of Germany’s most international trade fairs 34 Spatial wonder The Folkwang Museum and Ruhr 18 Chrome on asphalt Museum are not just inspiring ESSEN MOTOR SHOW has rigorously architectural critics pursued its repositioning strategy 38 Culture on the Ruhr 20 Vision 2015 Highlights in the Capital of Culture What will shape your industry? And what will the perfect trade fair look like 39 Contest/reader survey in five years? Four trade fair organisers Participate and win! discuss their visions 22 Burning for water The 18th World Hydrogen Energy Conference reaches out to the public IMPRINT Publisher: Messe Essen GmbH, PO Box 100165, 45001 Essen, www.messe-essen.de Editorial responsibilities: Stefan Hannen, Director of Corporate Communication, Messe Essen Project management: Andreas John, Messe Essen Managing editor: Jens Poggenpohl, VVA Art direction: Tamara Bobanac, VVA Editorial team: Corinna Danielzik, Kirsten Eisser, Gabriele von Graes, Michael Herdemerten, Jennifer Kahmann, Carola May (Messe Essen); Sebastian Arackal, Betina Buyar, Dirk Maertens, Tanja Pickartz (VVA) Photo editor: Frank Schuberth Photo credits: Rainer Schimm, Messe Essen GmbH; K+S Studios, Essen (unless otherwise credited) Title image: Leo Seidel Realisation/overall production: VVA Kommunikation GmbH, Theodor-Althoff-Strasse 39, 45133 Essen, www.vva.de Print run: 17,000 copies Date of publication: 15 April 2010 6 | NEWS SHK ESSEN E-world “Everything came together” Records on the anniversary “Exceptional stand construction and major efforts on the part of the manufacturers; a More exhibitors on a larger exhibition area and large number of highly qualified visitors. Supply ideally complemented demand here,” significantly more visitors – this was the final Frank Thorwirth, Chairman and CEO of Messe Essen, and Egon Galinnis, Executive Dir- assessment of the tenth “E-world energy & water”, ector of Messe Essen, were of one opinion at the end of this year’s SHK ESSEN. The public held from 10 to 12 February at Messe Essen. On a was also full of praise: 90 per cent of the visitors and 94 per cent of the exhibitors already space which was nine per cent larger than last year, anticipated their participation 500 exhibitors presented goods and services to in SHK ESSEN 2012. The 18,200 trade visitors – a plus of eight per cent – commu nication platform for from 48 countries. “The fair and conference con- the sanitary, heating and cept of focusing on market-relevant topics makes air-conditioning sector drew E-world an important driver of discussion and 52,534 visitors and 553 ex- information in the energy industry,” highlighted hibitors from 10 to 13 March. the two partners of E-world, Niels Ellwanger, CEO Of particular note: targeted of conenergy AG, and Frank Thorwirth, Chairman efforts to gain even more trans- and CEO of Messe Essen. regional visitors were success- www.e-world-2010.com ful. www.shk.messe-essen.de Deubau Quality in construction A total of 654 exhibitors were positively surprised during the run of the 24th international construction trade fair Deubau. Despite the global economic downturn, some 67,000 visitors arrived from 12 to 16 January at the largest all-round construc- tion expo of 2010. The quality of the trade visitors was a key reason for exhibitor satisfaction. The importance of Deubau was underscored by the fact that numerous decision-makers from the political world, including Federal Minister of Trans- port, Building and Urban Affairs Dr. Peter Ramsauer and NRW Economic Minister Christa Thoben, were among the guests. Energy was a central theme at all the trade fair events – including the conference “New construction with steel – solutions for lasting architecture”, the largest architecture conference in the German-speaking region, with over 1,000 participants. www.deubau-essen.de IPM Essen New schedule pays off IPM Dubai / World of Perishables Even more international and professional – the new schedule for IPM ES- Green on the gulf SEN was well received. For the first time ever, the international horticulture fair was held from Tuesday to Friday. On four weekdays, 1,511 exhibitors – A total of 3,565 trade visitors from 66 countries visited the 64 more than last year – from 43 countries presented new products, future fifth IPM DUBAI and the second WOP DUBAI. This year once trends and services to an international trade public. IPM ESSEN 2010, held again, both events were held in parallel from 8 to 10 March at from 26 to 29 January, attracted 57,168 visitors from all over the world. Airport Expo Dubai (located directly at Dubai Airport) and the Heinz Herker, President of the Central Horticultural Association, was satisfied Dubai Flower Centre. Even with the effects of the global eco- with the première of the weekday schedule: “I only had positive responses, nomic crisis, exhibitors and visitors were highly satisfied with both from sales representatives and purchasing agents, especially regard- the results. “We established good contacts, as the right type of ing the quality of the visitors. And in terms of attendance levels, the new visitors arrived. The quality has once again risen,” said one of concept has proven its effectiveness.” In her keynote address, Federal Minister the exhibitors. of Agriculture Ilse Aigner praised IPM as “international, innovative and www.ipm-dubai.com, www.wop-dubai.com multifaceted”. www.ipm-messe.de NEWS | 7 Recreational expos Harmonious trio In 1958 “Reise + Camping” established Essen’s reputation as the market leader for recreational expos. This year, some 100,000 travel enthusiasts, about ten per cent more than last year, dived into the huge travel and recreation world from 24 to 28 February in twelve trade fair halls. The concept of interlinking experience, information and shopping was a hit with the visitors, also evident in the success of “Fahrrad Essen”, a cycling fair held in parallel for three days, as well as the première of “Angel Sport Messe”, a fishing expo which found great success straightaway. www.reise-camping.de www.fahrrad-messe.com www.angel-sport-messe.de Haus und Garten Delight in colours Spring colours melt winter blues: outside, cold and cloudy weather prevailed, but the trade fair halls radiated every colour imaginable for five days during the 2010 More than three decades of Haus und Garten. A total of 46,657 visitors geared up for the new gardening season commitment from 10 to 14 February at Messe Essen. “Haus und Garten is the right expo at the A doyen departs right time,” said a pleased Egon Galinnis, Executive Director of Messe Essen. www.haus-und-garten-messe.de On 31 January 2010, Elmar Braun, Director and Authorised Representative of Messe Essen, New art exhibition entered into his well-deserved retirement. The 63-year-old, “Inside out” who had been employed part- time prior to his retirement, helped shape the des- During the Capital of Culture year 2010, Messe Essen will be showing a major double tiny of Messe Essen for more than three decades.