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Comunicacion Y Medios Año 30 / Primer Semestre 2021 / Chile 43 REVISTA COMUNICACION Y MEDIOS AÑO 30 / PRIMER SEMESTRE 2021 / CHILE 43 Comunicacion y cultura popular en America Latina y el Caribe Imágenes: museodelestallidosocial.org / Lucas Urenda - Cristián Cuevas SECCIONES _MISCELÁNEA_MONOGRÁFICO_DOCUMENTOS_RESEÑAS REVISTA Año 30 / 2021 Comunicación Primer Semestre y Medios 43 Santiago, Chile. Revista Comunicación y Medios No 43 Universidad de Chile Consejo Editorial: Rector: Doctor Ennio Vivaldi Véjar Doctora Ingrid Bachmann, Instituto de la Comunicación e Imagen Pontificia Universidad Católica de Chile, Chile Directora: Doctora Loreto Rebolledo González Doctor Alejandro Baer, Editor General: Doctor Tomás Peters Universidad de Minnesota, Estados Unidos Editora: Doctora Claudia Lagos Lira Doctora Nancy Berthier, Asistente: Doctorando Cristian Cabello Université Paris-Sorbonne, Francia Editoras invitadas monográfico N°43: Doctor Miguel Alfonso Bouhaben, Chiara Sáez, Universidad de Chile Escuela Superior Politécnica del Litoral, Ecuador Christián Spencer, Universidad Mayor, Chile Doctora Mar Chicharro, Antonieta Vera, Universidad Academia de Humanismo Universidad de Burgos, España Cristiano, Chile Doctor Felip Gascon i Martín, Diseño: Puracomunicación Universidad de Playa Ancha, Chile ISSN 0716-3991 / e-ISSN 0719-1529 Doctora Gabriela Gómez, Universidad de Guadalajara, México Doctora Charo Lacalle Zalduendo, Todos los artículos son revisados por un mínimo de dos acadé- Universitat Autónoma de Barcelona, España micos o investigadores de su Comité Editorial o del Referato y Doctora Anna Maria Lorusso, la mayoría posee grado de doctor/a en el campo. Para asegurar Università di Bologna, Italia evaluaciones neutras y sin sesgos de ningún tipo hacia los au- Doctor Armand Mattelart, tores, la revista Comunicación y Medios garantiza un arbitraje Université Paris VIII-Vincennes-Saint Denis, Francia de “doble ciego”. Doctora Nancy Morris, Temple University, Estados Unidos Durante el proceso de revisión la identidad, tanto de autores y Doctora María Antonia Paz, evaluadores, se mantiene oculta. Los factores que se tienen en Universidad Complutense de Madrid, España cuenta en la revisión son la pertinencia, la solidez, la importan- Doctor Carlos Scolari, cia, la originalidad, la legibilidad y el lenguaje del artículo. Universitat Pompeu Fabra, España Los revisores evalúan el contenido intelectual de los manus- Doctor Fernando Ramos, critos, sin importar la raza, el género, la orientación sexual, Universidad Complutense de Madrid, España creencias religiosas, origen étnico, la nacionalidad o la filosofía Doctora Simone Maria Rocha, política de los autores. Universidad Federal de Minas Gerais, Brasil Agradecemos la colaboración de evaluadoras y evaluadores del Nº43 • Doctora Lizette Alegre, Universidad Nacional Autónoma de México, México • Doctora Amaranta Alfaro, Universidad Alberto Hurtado, Chile • Doctora Margarita Alvarado, Pontificia Universidad Católica de Chile, Chile • Doctor © Jorge Araneda, Universidad Ankara Yildirim Beyazit, Turquía • Doctora © Tamara Araya, Universidad de Chile, Chile • Doctor Ignacio Ayala, Colegio de México, México • Doctor Matías Ayala, Universidad Finis Terrae, Chile • Doctor Ángel Barbas, Universidad Nacional de Educación a Distancia, España • Doctora Natalia Bieletto, Universidad Mayor, Chile • Doctora Ana Bellón Rodríguez, Universidad de Santiago de Compostela, España • Doctor Wolfgang Bongers, Pontificia Universidad Católica de Chile, Chile • Magíster Gonzalo Camacho, Universidad Nacional Autónoma de México, México • Doctor Luis Campos, Universidad de Chile, Chile • Doctora Javiera Carmona, Universidad de Playa Ancha, Chile • Doctora Amalia Castro San Carlos, Universidad Mayor, Chile • Doctora Denise Cogo, Universidade do Vale do Rio dos Sinos, Brasil • Doctor Tomás Cornejo, Universidad Metropolitana de Ciencias de la Educación, Chile • Doctora Elia Margarita Cornelio-Marí, Universidad Juárez Autónoma de Tabasco, México • Doctora María Catalina Cruz González, Universidad de La Sabana, Colombia • Doctor © Laureano Checa, Universidad de Chile, Chile • Doctor Jean Franco Daponte, Universidad de Tarapacá, Chile • Doctor Carlos del Valle, Universidad de La Frontera, Chile • Doctora Lorna Dillon, University of Cambridge, Inglaterra • Doctora Paula Dittborn, Universidad Alberto Hurtado, Chile • Doctora © Karen Donoso, Universidad de Santiago de Chile, Chile • Doctora Jacqueline Dussaillant, Universidad Finis Terrae, Chile • Doctor © Jonathan Echeverri, Universidad EAFIT, Colombia • Doctora Beatriz Feijoo Fernández, Universidad de Los Andes, Chile • Doctorando Jorge Fernández-Cedena, Universidad Complutense de Madrid, España • Doctora Bárbara Fernández Melleda, Universidad de Hong Kong, China • Doctor Raúl Fuentes Navarro, ITESO - Universidad Jesuita de Guadalajara, México • Doctora Virginia García Beaudoux, Universidad de Buenos Aires, Argentina • Doctora Andrea Gigena, CONICET, Argentina • Doctora © Daniela Grassau, Pontificia Universidad Católica de Chile, Chile • Doctora Eliana Herrera, Corporación Universitaria Minuto de Dios, Colombia • Doctora Anna Ivanova, Universidad de O´Higgins, Chile • Doctora Montserrat Jurado-Martín, Universidad Miguel Hernández de Elche, España • Doctora Rebecca Kosick, University of Bristol, Inglaterra • Doctora Sandra López, Universidad de La Frontera, Chile • Doctor Felipe Luarte Correa, Universidad Adolfo Ibañez, Chile • Doctora © Dandara Magalhães de Leiros, Universidade Federal Fluminense, Brasil • Doctora Silvia Marcos García, Universitat Jaume I de Castelló, España • Doctora María Mendoza Michilot, Universidad de Lima, Perú • Doctora Claudia Montero, Universidad de Valparaíso • Doctora © María-Cruz Negreira-Rey, Universidad de Santiago de Compostela, España • Doctor Xosé A. Neira, Universidad Santiago de Compostela, España • Magíster Elisa Niño, Universidad Nacional Autónoma de México, México • Doctora Marcela Orellana, Universidad de Santiago de Chile, Chile • Doctor Nicolás Ortiz, Universidad Católica Cardenal Raúl Silva Henríquez, Chile • Magíster Fernando Ossandón, Universidad de Santiago de Chile, Chile • Doctora Stephanie Pacheco, Universidad de la Frontera, Chile • Doctor José Miguel Palacios, New York University, Estados Unidos • Doctora Elizabeth Parra, Universidad de Concepción, Chile • Doctor Daniel Party, Pontificia Universidad Católica de Chile, Chile • Doctora Andrea Pequeño, Universitat Autònoma de Barcelona, España • Doctor José Pérez de Arce, Independiente, Chile • Doctora Carolina Poblete, Universidad de Santiago de Chile, Chile • Doctora Elisabeth Prudant, Universidad de Santiago de Chile, Chile • Doctora Elizabeth Ramírez Soto, San Francisco State University, Estados Unidos • Doctor Jacob Redekal, Universidad Alberto Hurtado, Chile • Doctora María Remedios Sánchez García, Universidad de Granada, España • Doctor Federico Rey Lennon, Universidad Nacional de la Matanza, Argentina • Doctor Omar Rincón, Universidad de Los Andes, Colombia • Doctora © Carla Rivera, Universidad de Santiago de Chile, Chile • Doctora Alejandra Rodríguez Estrada, Universidad Autónoma de Baja California, México • Doctora Susana Rodríguez Marcos, Universidad Complutense de Madrid, España • Magíster Julieta Sepich, Universidad de Palermo, Argentina • Doctor Manuel Sevilla, Pontificia Universidad Javeriana, Colombia • Doctora Pamela Tala, Universidad Mayor, Chile • Doctora Camelia Tigau, Universidad Nacional Autónoma de México, México • Doctor Rodrigo Torres, Universidad Católica Cardenal Raúl Silva Henríquez, Chile • Magíster Rodrigo Torres, Universidad de Chile, Chile • Doctor Camilo Trumper, University at Buffalo, Estados Unidos • Doctora Sandra Vera, Universidad de Chile, Chile • Doctora Ximena Vergara Versluys, Universidad de Chile, Chile • Doctora Claudia Villagrán, Universidad de Chile, Chile • Doctora Nadia Viounnikoff Benet, Universitat Jaume I de Castelló, España REVISTA COMUNICACION Y MEDIOS 43 ÍNDICE 08 Editorial Nº43 11 Editorial Monográfico Nº43 SECCIÓN MISCELÁNEA 24 Pluralismo agonista en la internacionalización de los estudios latinoamericanos de la comunicación: reflexiones a partir de la práctica Practice-based reflections on the internationalization of Latin American communication studies from a pluralist-agonistic perspective Martín Becerra / Universidad Nacional de Quilmes, Buenos Aires, Argentina Florencia Enghel / Universidad de Jönköping, Jönköping, Suecia 36 Imaginarios del futuro tras la muerte de Nicanor Parra: renegociando la antipoesía como vehículo de protesta online Imagining the future after Nicanor Parra's death: renegotiating antipoetry as a vehicle for online protest María Victoria Guzmán / Universidad del Desarrollo, Santiago, Chile 50 Chile, tierra de encanto (1937). La propaganda turística en los inicios del turismo de masas Chile, land of charm (1937). Tourism propaganda in the beginnings of mass tourism Juan Carlos Yáñez / Universidad de Valparaíso, Valparaíso, Chile 62 El dispositivo de la propaganda en las redes sociales de la campaña presidencial de El Salvador (2018-2019) The propaganda dispositive through social media during the presidential campaign in El Salvador (2018-2019) Tatiana Orantes / Universidad Centroamericana José Simeón Cañas, San Salvador, El Salvador SECCIÓN MONOGRÁFICA 80 Ladrones, infames y ventrílocuos: sobre la narrativa de las voces subalternas Thieves, infamous, and ventriloquists: on the narrative of sublartern voices Pablo Alabarces / CONICET-Universidad de Buenos Aires, Buenos Aires, Argentina Ana Azcurra / IIGG-Universidad de Buenos Aires, Buenos Aires, Argentina 91
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