NACUSO Annual Conference Agenda (4/3) Agenda & Exhibitor information can also be viewed from NACUSO's Event Mobile App

All NACUSO meeting functions are located in the Disney Yacht & Beach Club’s Convention Center NACUSO Conference Registration: Asbury Rotunda Monday’s Opening Welcome Reception: Outdoors on the Shipwreck Beach Exhibits Café, Breakfast, Lunches, Tuesday & Wednesday’s Hospitality Receptions: Grand Harbor Ballroom South General Sessions: Grand Harbor Ballroom North & South Breakout Sessions: Asbury A, Asbury B, Asbury C, Asbury D & Hampton

Conference Day 1: Monday, April 14

7:15 a.m. Bus Departs to Disney’s Lake Buena Vista Golf Course (8:30 a.m. Shotgun) Porte Cochere Golfers meet at the Porte Cochere of the Convention Center (next to the Yacht Club)

10:00 a.m. Exhibitor Set-up Grand Harbor South Exhibitors Pickup Shipments at the Business Center in the Convention Center

1:00 p.m. to 5:30 p.m. Conference Registration Asbury Rotunda After 5:30 p.m. Badges can be picked up at the Welcome Reception – “Shipwreck Beach”

1:00 p.m. to 5:30 p.m. Exhibits Café Open Grand Harbor South

2:30 to 3:30 p.m. General Session: Hot Topics for CUs & CUSOs in 2014 Asbury C & D Guy Messick, Partner, Brian Lauer, Partner, Amanda Smith, Partner & Mike Heller, Associate, Messick & Lauer PC Kick off the conference with a discussion of what’s hot in Credit Unions & CUSOs. Panelists will discuss recent market and legal trends with a focus on what we will cover in more detail during the conference.

3:30 to 4:30 p.m. General Session: The CUSO Trap for Regulators Asbury C & D Mary Martha Fortney, NASCUS President/CEO John Kolhoff, NASCUS Chairman & Director Michigan Office of Credit Unions Brian Knight, General Counsel, NASCUS John Kolhoff, NASCUS Chairman and Director of the Office of Credit Unions in Michigan will share a state regulator's perspectives of CUSOs and other third party service providers. John will examine the supervisory concerns with third parties and discuss how oversight is provided in the banking sector and at the state level. Drawing on those models and his experience in Michigan, John will explore the options for enhancing supervision of third party service providers in the system and the traps regulators must be careful to avoid.

4:40 to 5:30 p.m. (3) Breakout Sessions (concurrent)

Entrepreneur/CEO: The Credit Union Solution to America’s Negative Credit Crisis Asbury A Mike Hales, CU Revest LLC The session will discuss • The cause and effect of the negative credit epidemic • Going off the grid: The downward spiral of “prior prime” credit union borrowers to subprime customers • What bankers can’t accomplish: Member Recovery and Credit Rehabilitation • A timely and necessary source of new credit union capital

Entrepreneur/CEO: CUSOs and Bitcoin: Regulation and Revenue Asbury B Todd Erickson, Bitcoin Foundation, Regulatory Affairs Committee Learn the facts and get first-hand experience of the revolutionary technology known as Bitcoin. Get the latest information on the state of the regulatory environment as well as where it looks like the potential income opportunities are in the near future for CUSOs

Entrepreneur/CEO: The Digital Shift …The Impact of Mobile Technology on Payments Asbury C & D Fredda McDonald, PSCU "Tweet it? Pin it? Like it?“ All of these phrases have new meaning in our mainstream conversations today because our social interactions are increasingly enabled by digital media. And since money is a social issue — this impacts everything our credit unions do in terms of the tools and technology to be relevant to the new consumer. How is your CUSO taking advantage of the digital revolution to keep credit unions front and center with members? This session will be an interactive breakout with Fredda McDonald, Chief Creative Officer of PSCU to examine trends and share best practices to stay ahead of the digital curve.

5:30 to 7:00 p.m. Welcome Reception Hosted by Platinum Partners Outdoors at the Shipwrecked Beach

Conference Day 2: Tuesday , April 15

7:30 to 5:30 p.m. Conference Registration Asbury Rotunda

7:30 to 5:30 p.m. Exhibits Cafe Open Grand Harbor South

7:30 to 8:15 a.m. Networking Breakfast Buffet & Exhibits Café Grand Harbor South

8:15 to 8:30 a.m. Opening Welcome Grand Harbor North

8:30 to 9:30 a.m. General Session/Opening Keynote Grand Harbor North Robert Herjavec, The Herjavec Group and Celebrity Judge on ABC's "Shark Tank" "The Will to Win - Leading, Competing & Succeeding" Through the generous sponsorship of MasterCard Worldwide, NACUSO is proud to present Robert Herjavec from ABC’s popular “Shark Tank” as a keynote speaker as well as one of the judges of NACUSO's 2014 Next Big Idea Competition. Whether you are seeking to build the next big company in communications technology, to become the most respected teacher in your educational system, or to make a lasting impact as a leader in your field, the most important decision you can make, according to Herjavec, is to reject mediocrity and push for innovation. In the long run, “good enough” is never good enough, whether in our personal lives or in our careers. Drawing on anecdotes from his own life and from the lives of celebrity friends such as Oprah, Georges St-Pierre and Celine Dion, Herjavec delivers valuable life lessons that promise to guide attendees to greater happiness and success.

9:30 to 9:45 a.m. Refreshment Break & Exhibits Café Grand Harbor South

9:45 to 11:45 a.m. Next Big Idea Competition with Robert Herjavec, ABC's Shark Tank Grand Harbor North

11:45 to 12:45 p.m. Speaker Luncheon: Rick Metsger, NCUA Board Member Grand Harbor South "CUSOs - Challenges and Opportunities in an Evolving Regulatory World" Rick Metsger was nominated by the President to serve on the Board of the National Credit Union Administration and he took the oath of office on August 23, 2013. NCUA Board Member Metsger has extensive public policy and private-sector experience in the areas of , consumer protection, taxation, and strategic communications. A long-time credit union supporter, Board Member Metsger will provide his perspective on CUSOs and the important role of collaboration among credit unions as well as the role of the regulator in overseeing the management of the investment and operational risks in CUSOs/collaborations. Don't miss this unique opportunity to hear from an influential new NCUA Board Member.

12:45 to 1:45 p.m. General Session: Dialogue with NCUA Grand Harbor South Pamela Yu, Staff Attorney, Office of General Counsel, Regulations and Legislation, NCUA Frank Kressman, Associate General Counsel for Regulations and Legislation, NCUA D. Scott Neat, Office of Examination & Insurance, Director of Supervision, NCUA This is your chance to talk directly to key senior staff from NCUA; an invaluable opportunity to ask your questions and provide your feedback on important issues.

1:45 to 2:00 p.m. Refreshment Break & Exhibits Café Grand Harbor South

2:00 to 2:50 p.m. (5) Breakout Sessions (concurrent)

Investment Services: The Perfect Storm: When Demography Meets Longevity Asbury A Hendrix Niemann, CUNA Brokerage Services, Inc. What happens to a country when the social safety net constructed many decades earlier collides head-on with a massive number of aging beneficiaries of those programs - most of whom are living far longer than expected? We are about to find out. Lawrence Fink, CEO of Blackrock Investments, the largest asset management firm in the world, stated in a recent interview that longevity “is the defining challenge of our age”. Dr. Ken Dychtwald, arguably the world’s foremost demographer, startled a recent audience by explaining that “…two thirds of all the people in the history of the world who have ever lived past the age of 65 are alive today”. When you combine demography and longevity with some fundamental structural changes to the U.S. economic system, you have the makings of a perfect storm that we will be dealing with for a generation. This presentation offers a surprising and also sobering look at the challenges ahead for our country, our banking system and individual credit unions and their members; and provides specific recommendations for riding out the storm.

Insurance Services: Current Trends in the Property Casualty (Auto and Homeowners Insurance ) Asbury B Channel and Why Credit Unions Have a Clear Advantage Over Others Thomas Linn, Marsh Berry & Company, Inc. During this session Mr. Linn will share with attendees current insights into the trends in the auto and homeowners insurance channel. These trends provide credit unions with a distinct advantage in this alternative channel over others and provide a much needed relevant stream of non-interest income to a credit union’s bottom line.

Mortgage Services: The New FHLB/Ginnie Mae Mortgage Partnership Finance Program Asbury C Eric Schambow, Mortgage Partnership Finance ® (MPF ®), Federal Home Loan Bank of Chicago Learn about the Federal Home Loan Bank system and how it provides liquidity to credit unions as well as access to the secondary mortgage market through its mortgage purchase programs. We will discuss our existing mortgage products and how you can sell to your local Federal Home Loan Bank and share in the rewards of good loan performance as well as new products and services the Mortgage Purchase Programs are working to bring to its membership

MBL: Thinking of Launching a MBL Program? Know What You Are Getting Into Asbury D Jim Gallagher, Member Business Solutions LLC, Mark Ritter, Member Business Financial Services & Kirk Wiebusch, Centennial Lending LLC This panel of industry experts will discuss what it takes to start a MBL program. They will cover everything from costs to expertise that’s needed to get started.

Entrepreneur/CEO: Compliance CUSOs and Using REIT-like CUSOs to Generate Capital Hampton Mark Zook, Maps Credit Union & Russ Rosendal, Salal Credit Union There is a lot of capital tied up in credit union owned property. CUSOs can buy the property, credit unions can book a gain and credit union investors can earn a favorable investment return. These two northwest CUSOs are meeting critical needs. One CUSO contains increases in compliance costs. The other CUSO generated capital for the credit union from a sale/leaseback of its headquarters to credit union members.

3:00 to 3:50 p.m. (5) Breakout Sessions (concurrent)

Investment Services: Protecting and Retaining Your CU's Investment Services Book of Asbury A Member/Client Accounts Dennis K. Egan, Kotz, Sangster and Wysocki, P.C. With so many credit unions now having in place an investment services offering for their members, it is critical that credit unions have in place a program against the risk of your advisors leaving your program and taking your member/clients with them. Many credit unions have now learned from such an impactful experience and put in place strong risk reduction measures to protect their book of business. During this session Mr. Egan will share with you examples of how disruptive and costly it can be when your rep decides to leave your program and take with them your member/clients. He will also share with you the current risk management measures and best practices that can be put in place in collaboration with the 3rd party broker dealer that your credit union is partnering with.

Operational/IT: CUSO Solutions in Mobile Banking Asbury B Paul Fiore, CU Wallet, Mike Kelly, PSCU & Caroline Willard, CO-OP Financial Services CUSOs and credit unions do not plan to sit on the sidelines as moves to mobile. This session will discuss the mobile industry and how credit unions and CUSOs plan to be a player in it.

Mortgage Services: Improving the Profitability of your Mortgage Operation Asbury C Mike McAuley, Garrett, McAuley & Co. Originations and profits are way down at mortgage originators throughout the industry, but some mortgage originators are prospering. Learn from mortgage banking industry consultant Mike McAuley what the most profitable companies do right and the Ten Mistakes that Depository Institutions Make in Mortgage Banking.

Entrepreneur/CEO: CUSO Exams – The Good, the Bad and the Ugly Asbury D Mark Bostock, Centennial Lending LLC, Kirk Drake, Ongoing Operations LLC & Bob Child, CU Direct The NCUA is coming to see you so you need to get ready for them. Learn how NCUA and state examiners have reviewed CUSOs and lessons learned on how you should manage that process.

Entrepreneur/CEO: Collaborative Cooperatives....How CUs and Co-ops Can Better Collaborate Hampton Michael Beall, NCBA As financial cooperatives, credit unions have many opportunities to collaborate with other types of cooperatives and learn how other cooperatives leverage their unique cooperative structure to gain members and market share. In this session, Michael Beall the new President of the NCBA will talk about the opportunities he sees for credit unions and other types of cooperatives to support one another and create new opportunities. Mr. Beall was formerly the CEO of a Corporate Credit Union, and spent his career in credit unions, so he brings a wealth of experience to the table.

4:00 to 5:30 p.m. Meet Next Big Idea Competitors, Speakers, Partners & Sponsors Grand Harbor South at the Connecting & Collaborating Reception/Exhibits Café Industry Collaborator Introductions

Conference Day 3: Wednesday, April 16

7:30 to 5:30 p.m. Conference Registration Asbury Rotunda

7:30 to 5:30 p.m. Exhibits Cafe Open Grand Harbor South

7:30 to 8:30 a.m. Networking Breakfast & Exhibits Café Grand Harbor South

8:30 to 10:00 a.m. General Session: Disney Institute Presentation Grand Harbor North Disney’s Consistent Delivery of Exceptional Service: Kendal Jolly, Facilitator As one of the most recognized names in business solutions and professional development, Disney Institute is the only training and development company that empowers organizations to create lasting change through Disney’s time-tested model for cultural transformation that bridges insights into action through Disney best practices in leadership; culture; customer experience; brand loyalty; and creativity & innovation. Disney’s comprehensive approach involves all levels of an organization to develop an aligned culture, which ensures maximum buy-in and positive change. Within your organization, Disney’s insights-based methodology helps your employees to think differently as you communicate fundamental business concepts and share real-world examples from within the diverse businesses of Disney that consistently deliver outstanding guest experiences to over 50 million guests annually with a cast of over 60,000.

Disney’s consistent business results start with “overmanaging” certain things that most companies undermanage or ignore – and that is a key source of what differentiates Disney. They have learned to be intentional where others are unintentional. Disney works from a belief that in order to succeed, we approach things differently, and to a greater degree in five areas of focus, specifically Exceptional Service, Understanding the Member, Designing Delivery of Exceptional Service, Quality Standards and Leadership Behaviors. This all comes together to define the culture and behaviors you desire to achieve results. You will leave with several ideas on how to consistently improve member service, and Disney will help you identify that one thing you will begin to “overmanage” to improve service in your organization.

10:00 to 10:15 a.m. Awards Presentation: CUSO/CU Collaboration & Innovation Awards Grand Harbor North

10:15 to 10:30 a.m. Refreshment Break & Exhibits Café Grand Harbor South

10:30 to 11:20 a.m. (5) Breakout Sessions (concurrent)

Operational/IT: CUSO Case Study: State of the Industry in Operational & Technical CUSOs Asbury A Rod Staatz, SECU of Maryland Hear from an industry-leading expert in how three large credit unions are transforming their business practices through the implementation of a back-office shared services CUSO.

Insurance Services: Understanding the Measurable Synergies and Financial Uplifts that an Asbury B Effectively Integrated Property Casualty Program Are Contributing to Their Credit Unions Lyle Sandlin, Wescom Insurance Services LLC, Lynda Andrews, First Line Insurance Services & Frank Castellano, Southwest Business Corporation Attendees will be provided with an update on how many credit unions are benefiting from an effectively integrated auto and homeowners insurance program. The measurable metrics clearly show the opportunity for significant levels of non- interest income as well as other synergies including new auto and homeowners loan growth.

Mortgage Services: Strategies to Deal With the Increasing Regulatory Burden Asbury C Jane Pannier, AffirmX, Larry Jackson, CU Community LLC & Amanda Smith, Messick & Lauer PC New rules and regulations seem to have become the norm in mortgage lending. Trying to read and understand each of the rules and develop ways to implement them in your organization is demanding more time and expertise within our organizations. The three panelists in this session will talk about what they have learned and their suggestions to cope with the “new normal.”

MBL: The Benefits of Using a CUSO for Member Business Lending Asbury D Michael Nagl, Warren FCU, Linda Kennedy, Business Lending Group LLC & Pamella Easley, CU Business Partners LLC This break-out session will have a panel discussing the benefits of using a CUSO to help with Member Business Lending. This panel will discuss having a CUSO do everything from loan review all the way to a full back office MBL program.

Entrepreneur/CEO: The Social Media Sweet Spot Hampton Heather Anderson, Credit Union Times How to create a social media program that will satisfy wary executives and volunteers while engaging members and delivering results.

11:30 to 1:00 p.m. Speaker Luncheon “Digital Commerce, Enhancing the Consumer Experience ” Jeff Krogman, Vice President of Client Sales/US Markets, MasterCard Keeping the Retail Checking Account Relevant & Customers Engaged via Future of Payments Digital Commerce/Digital Wallets.

1:10 to 2:00 p.m. (5) Breakout Sessions (concurrent)

Investment Services: Unlocking the Potential Productivity and Performance of Your Credit Union’s Asbury A Investment Services Program Ken Kehrer,PhD & Tim Kehrer, Kehrer Saltzman & Associates During this session Ken and Tim will share with attendees the current trends in the credit union and bank channels concerning understanding the productivity and performance of your investment services offering that are being made available to credit union members.

Insurance Services: Understanding the Productivity and Performance of Your CU’s P&C Program Asbury B Nick Bloxham, Mountain America Financial Services LLC & Randy Rodriguez, MetLife While the credit union industry measures and monitors the productivity and performance of their menu of loan and deposit products and services, very few have incorporated these best practices for their auto and homeowners insurance offering to their members. During this session the panelists will provide insight into how many credit unions, regardless of the delivery model that they are using, are using best practice productivity and performance measures for their programs.

Mortgage Services: Mortgage Services Advisory Committee Roundtable Discussion Asbury C Andrea Blais, Community Mortgage Funding LLC & Judy Sandberg, Mortgage Liquidity Solutions LLC In this session, you will have the opportunity to participate in an interactive, facilitated session to discuss a host of current topics affecting mortgage lending within CUSOs and credit unions. Topics to include: the impact of the new Loan Participation Regulation; the new risk based capital rule; the 2014 MSAC Compensation Study, managing in a QM Environment, updates on working with Fannie/Freddie; servicing mortgages in the current environment. Please bring your questions and topics to share and engage in a productive dialogue with your peers.

MBL: NCUA - MBL Update/Roundtable Discussion Asbury D Vin Vieten, NCUA Program Officer for Member Business Lending Hear Vin Vieten (NCUA Program Officer for Member Business Lending) discuss the latest out of Washington in regards to Member Business Lending, and participate in the interactive dialogue to get your questions answered and suggestions heard.

Entrepreneur/CEO: The Power of Predictions Hampton Simon Gao, CUNA Mutual Group What do marketing, fraud detection and crime prediction have in common? Across the globe, public and private companies along with government institutions are using predictive analytics to make better decisions – driving sales, reducing risk and spending dollars wisely. Predictive analytics is changing the way we think and operate in today’s data- oriented world. Learn what’s behind the power to predict consumer behavior using past experiences and knowing the probability of what’s next. You’ll walk away from this session understanding the power of predictions.

2:10 to 3:00 p.m. (5) Breakout Sessions (concurrent)

Investment Services: Engaging the Affluent Asbury A Keith Weber, Weber Consulting How do you differentiate your program to attract and engage affluent members? You appeal to what’s most important to them, which isn’t necessarily numbers driven. In this session, we’ll tap into the psychology of affluence and introduce you to a service that can differentiate your program by appealing to the emotional and lifestyle aspects of the retirement transition.

Entrepreneur/CEO: CUSOs Sourcing Niche Business Lending Opportunities Asbury B Patrick Connealy, National Cooperative Bank, Jay Mossman, Akcelerant, Adam Cohen & QuarterSpot BancAssets National Cooperative Bank, Akcelerant and QuarterSpot have each created CUSOs to help credit unions source niche MBL lending opportunities. See what programs they have developed, and how they can help you serve your members.

Mortgage Services: Portfolio ARM Lending and Other Member-Centric Purchase Money Asbury C Strategies for Credit Unions Chris Perry, MGIC Did you know that 5% of your member households will need a mortgage in 2014? What is your credit union doing today to make sure your members don’t look elsewhere? Have you considered originating Portfolio ARMs? How about deploying the “Big Data” strategy? Learn about these and other strategies to help you capture your members’ mortgage business, and retain your member!

MBL: Servicing MBL’s - It’s More Than You Think Asbury D Bill Beardsley, Michigan Business Connection LLC, Keith Reed, Cooperative Business Services LLC & Daniel Bleil, Spectrum Business Resources LLC Servicing MBL’s is more than collecting payments, this panel will discuss what all goes into properly servicing Member Business Loans.

Operational/IT: CUSOs Helping Credit Unions Organize and Use Big Data Hampton Paul Ablack, OnApproach & Dale Fosselman, Denali Alaskan Federal Credit Union Big Data is everywhere in business these days. How is your business collecting data, accessing that data, and analyzing that data? Learn how these credit unions and CUSOs are working together to create a credit union focused answer to these questions.

3:00 to 3:15 p.m. Refreshment Break & Exhibits Café Grand Harbor South

3:15 to 4:15 p.m. (5) Breakout Sessions (concurrent)

Investment Services: Growing Your Investment Services Program by Utilizing a Scalable Asbury A Advice-Based Model Carolyn Cereghino, BECU Investment Services, Michael Prior, CUFN & James Sarver, Lake Trust Credit Union Now that you have your investment services offering to your members up and running, how do you grow it? Increasing your non-interest income from your program, along with increasing the number of members and households that are utilizing this valuable service, requires having in place specific industry best practices. Attendees will learn from an experienced group of credit union executives what best practice credit unions are doing to increase their non-interest income and serve a greater number of their members.

Insurance Services: Employee Benefits in a Post-Healthcare Reform World-Are Benefits Asbury B Still Beneficial? John Harris, CU Insurance Alliance/Benefits Alliance How will credit unions and their members be affected by the recent implementation of the ACA (Affordable Care Act)? This year many employees may seek jobs that DO NOT offer group health insurance and in 2015 the shift is projected to be sizeable. Credit unions have historically offered health insurance as a way to attract and retain quality employees and to create a healthier, more productive workforce. Health insurance has been a primary benefit that would cause star candidates to choose to work for you. But, providing health insurance may no longer be a benefit. Credit union members are also being affected by the enactment of the ACA. Over the next several months, about one third of credit union members will be faced with healthcare decisions never before experienced. It is estimated that about 17% of American families do not have health insurance and millions of others will lose their employer-sponsored coverage this year due to the implementation of the Affordable Care Act. Should credit unions be concerned? Attend this timely and important discussion to learn more.

Entrepreneur/CEO: Leveraging Affiliated Non-Profits to Generate Loans and Fulfilling the Asbury C Credit Union Mission Larry Garcia, El Paso Affordable Housing CUSO & Vicky Nelson, Northwest Business & Community Development Center See how these creative CUSOs are using non-profits that fund programs that make dramatic differences in the lives of their members and drive business to their credit unions.

Entrepreneur/CEO: Understanding the Growing Influence of the CFPB over Credit Unions & CUSOs Asbury D John Culhane & Christopher Willis, Ballard Spahr LLP Ballard Spahr is on the front lines of representing financial institutions in matters involving the Consumer Financial Protection Bureau. John and Chris will provide their first hand experience of the growing influence of the CFPB as it continues to explore new ways of exerting its influence over all financial institutions, not just the ones it directly regulates.

Operational/IT: Start up a Startup Within Your Credit Union Hampton Mike Atkins, Open Technology Solutions & John Best, Best Innovation Group Interested in how your company can capture the energy and innovation that defines "start-up" ventures? Learn ways to generate and drive new ideas through "intraprenuership" within your company.

4:15 to 4:30 p.m. NACUSO Membership Annual Meeting Grand Harbor South

4:30 to 5:30 p.m. Connecting & Collaborating Reception/Exhibits Café Grand Harbor South

Conference Day 4: Thursday, April 17

7:30 to 11:30 a.m. Exhibits Cafe Open Grand Harbor South

7:30 to 8:15 a.m. Networking Breakfast Buffet & Exhibits Café Grand Harbor South

8:15 to 9:30 a.m. General Session: Regulatory Trends and How They Will Affect You Grand Harbor North Dennis Dollar, Principal Partner, Dollar Associates LLC, and Former NCUA Board Chairman "What Do the New CUSO and Risk Based Capital Rules Say About Where NCUA May Be Headed?" Candid insights from former NCUA Chairman and leading credit union consultant, on what the new CUSO rule and proposed Risk Based Capital rule indicate about the regulatory direction of the agency in 2014 and beyond, and what can and should we do about it. As always, Dennis will bring a lively, timely and thought provoking message for industry leaders. Never shying away from the tough issues, and what they mean to the industry, this is a session you won't want to miss! Guy Messick, Partner, Messick & Lauer PC & NACUSO General Counsel NACUSO General Counsel and founding partner of CUSO Law experts Messick & Lauer, P.C. Hear from the industry leader who has helped hundreds of credit unions set up or expand hundreds of CUSOs – hear what you need to know when considering investing in or starting a CUSO, and an update on the regulatory issues that are affecting CUSOs and their CU owners.

9:30 to 9:45 a.m. Refreshment Break & Exhibits Café Grand Harbor South

9:45 to 10:45 a.m. General Session: Marcus Sheridan, The Sales Lion Grand Harbor North "The Honest Economy: How Incredible Transparency Can Have a Dramatic Impact on Your Business and Brand" Since the beginning of time, great communication and marketing has come down to one essential word--TRUST. With the rise of the information age and the internet, never has there been a better opportunity to build, or lose, trust with potential clients and members--a reality that stems from a company's ability to use great teaching and transparency to get results. In this presentation, Marcus Sheridan will follow up last year's top rated talk with a message showing how unique transparency and honesty in all of our communication can have an amazing impact on our company brand, leads, and ultimately sales. Also known as “The Sales Lion,” Marcus is a renowned speaker whose style is high energy, audience participation and lots of laughter. You will walk away with several ideas to revitalize your credit union or CUSO!

10:45 to 11:00 a.m. Conference Conclusion/Disney Resort Gift Certificate Raffle Grand Harbor North

NACUSO 2014 Partners & Conference Sponsors

Alkami Technology CUNA Mutual Group National Cooperative Bank Allied Solutions CUSO Financial Services, L.P. OnApproach, LLC Apollo Insurance Services EPL Open Technology Solutions Buffalo Pacific FSI-Financial Services, Inc. PCFS Solutions Callahan & Associates G2Link Prolliance CUSO Solutions CO-OP Financial Services Gateway Services Group, LLC PSCU Corporate One FCU INVEST Financial Corporation Radian Guaranty, Inc. CU Direct JA Bentley & Company Raymond James CU Revest, LLC Kaufman & Canoles, P.C. Securities America, Inc. CU Student Choice LPL Financial Institution Services Signature Securities CU Times MasterCard Travelers CU*Answers Meridian Title Corporation van Wagenen CUES MetLife Walz Group CUNA Mortgage Liquidity Solutions Xtend, Inc.