with Naomi here right Campbell line...clothing gets iton A$APRocky He’s cute, talentedandnow hasakiller NAOMI: ELECTRIC BODY POP WA$$UP A$AP?!!! AND ROCKY streets, revisitshisParisian pages back the Gare duNord. Juergen takestothe at standstriumphant Daria PARIS PORTFOLIOTRIBUTE JUERGEN TELLER XDARIA: by JuergenTeller i

love daria

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clubs, culture andhisBalenciagafuture aboutDemna Gvasaliatalksexclusively Fashion’s creative mostmeteoric HISTORY OF VETEMENTS THE WILD, COMPLETE 650 PAGES650 £6.50 2016 /Summer Spring Issue 34 POP MAGAZINE

O ces Advertising Distribution 01 Primrose Hill Studios Eleni Gatsou Bureau Seymour International Ltd 110 Gloucester Avenue [email protected] +44 207 429 4072 London NW1 8HX [email protected] +33 6 26 96 06 68 HISTORY & innovation andbold, brilliant editorial. These are thedays ofPOP... long-envisaged ‘succession’ plan(Bauerchoseto overtures reject from Condé of Nast),thisensures the POPlegacy 2012Ashley HeathIn completed thepurchase ofbothPOPandArena Homme+from A HeinzBauer/Media. Juergen Teller, Viviane and Sassen Wolfgang Tillmans. Always first, always evolving... Marcus Piggot, POP hassince repeated thefeat; today Harley Weir andCharlotte Wales staralongsidethelikesof most responsible for genuine starphotographers. breaking Atlas and Having changedthefashionscene withMert namesinfashionphotography,POP works withthemostimportant yet also istheinternational magazinethat is it’s always POP. international musicicons Spears (2010), likeBritney Taylor (2014)?...yes, (2013)andGrimes (2012),IggyAzalea Swift ofcall sudden release fromfor asensational, jailin2013?POP!And whoisthefirstport exclusive glossy cover for cover POP! by DamienHirst? Who publishedtheworld exclusive first cover of Riot ontheirunexpected, Pussy strong editorial stories. Who took the ‘fashion blogger’ phenomenonto newlevels with itsmemorable Tavi Gevinson Since it’s launchissuein2000,POPhasalways beenbrave newcover enoughto pioneerimportant, starsand ‘break’ POP simultaneouslyexists inthemainstream yet provokes themainstream. andpredicts a reflect andalwaysresolutely spirit onboththenewsstands andonthefashionscene.contemporary impact his debutyear at Bottega Veneta). From HaileyBieberinChanelto JorjaSmithin Wales Bonner, thecovers ofPOP Hadidcovers(witness thestunningBella ofAutumn/Winter withthedesigner DanielLee for 2019inauniquetie-up When POPreleases acover itisalways anevent akey signpost andoften to where thefashionworld isheading Gemma Ward, Hadid. Freja andBella Gerber Kaia Erichsen, Beha Yes, Girls. thetrueIt iconicstriking, POPcovers stretches from Moss, NaomiCampbell Kate andGiseleBündchento , Abramović andeven Elton Johnhave memorably graced itscover. The whohave listofsupermodels delivered POP isnow closeto 20years old. Famous faces from Spears, Britney Taylor to andMadonna Grimes, Swift Marina CREDENTIALS

Offices Advertising Distribution 02 Primrose Hill Studios Eleni Gatsou Bureau Seymour International Ltd 110 Gloucester Avenue [email protected] +44 207 429 4072 London NW1 8HX [email protected] +33 6 26 96 06 68 a newfashionera...” A boldandeditorially brave international women’s glossyto celebrate POP from thefoundation of The Face occured specifi allthat. cally to further creating a Vogue for anewgeneration. That was needed. The launch of “At The Face we magazineintheNineties hadthisbeliefthat we were POP founder Ashley in2002,said: Heath, interviewed artists. with celebrated blue-chip pioneered innovative single-handedly editorial tie-ups magazine hasalsovirtually POP works withthebestphotographers, andwriters to achieve stylists this. The yet intelligent colourful context inorderstylish, to bebestcelebrated and considered. More thanany otherfashiontitlePOPbelieves Fashion thebestcontemporary needs a • Fashion everyday design for asimportant theModern Woman And ultimately: • The now constant redefi nitionof ‘Chic’ • Fashion asanewworld language visualculture• Cutting-edge (from Art World to Instagram) • Technology andsocialmedia) (theInternet • Travel The POPwoman isdefi ned by: elegance ofPOP.new-era titles have followed, butnonehave gotcloseto andidiosyncratic matching theimpact launch asabi-annualadditionto The Face by Ashley Heath in1999.A host ofcopycat POP revolutionised theworld ofglossyfashionmagazinesfrom itsconception and POP isMEDIA Cindy Sherman (right) (top), Charlotte Wales (left ), Photography: Brianna Capozzi 03 O ces Advertising Distribution Primrose Hill Studios Eleni Gatsou Bureau Seymour International Ltd 110 Gloucester Avenue [email protected] +44 207 429 4072 London NW1 8HX [email protected] +33 6 26 96 06 68 Photography: THE POPREADER Stevie Dance this wonderful eternal quest. this wonderful may notbeone, simpleanswer, butthePOPreader isthemostontop of The definitionof ‘What isChic?’ isnow evolving faster thanever. There many different walks oflife. informed andlifestyles by ofwomen thestyles ofdifferent and territories overly familiar. Sheisawoman ofthenewfashionworld, interested and leadernotapassivestylish follower andthe ofthecliched, thelazy The POPreader, likethemagazine, isfashionobsessed. Butsheisa independent opinionand, ofcourse, itselegant fashionediting. to themagazine’s design, bold contemporary fiercely intelligent and innovative, written bi-annualmagazines. poorly The POPreader responds weekend newspaper supplements, monthly women’s titlesorotherless edge yet international shereally perspective can’t findelsewhere -notin myriad ofnewdestinations. Shebuys POPfor avisuallyarresting, cutting- Generation’, women who experience regular aspirational journeys to a The POPreader cultured isstylish, andwell educated. Sheisofthe ‘Travel ABC1 60% AB 40% 90% Female OUR READERSPROFILE

Offices Advertising Distribution 04 Primrose Hill Studios Eleni Gatsou Bureau Seymour International Ltd 110 Gloucester Avenue [email protected] +44 207 429 4072 London NW1 8HX [email protected] +33 6 26 96 06 68 WORK WITHPOP Photography: Stevie Dance Photography: Juergen Teller repeat exposure thanrivaltitles. showed POPhasbothalongerreading timeand likely to bekeptandtreasured. research Market thanamonthlythe market and, further, isamagazine As abi-annual, POPhasalongerexposure in period COST EFFICIENT Dance, SusieLauetal. active, chicInstagram runsparallel to that ofStevie key contributors. A ‘world ofPOPGirls’, themagazine’s its own Instagram/Twitter accounts andthoseofits POP hasaninfl uential socialmediapresence viaboth SOCIALMEDIA • POP’S atastemakerturn infl uencingherpeers. andphotographs.POP selects The POPwoman isin loyal. They trustinthemagazine’s taste andbuywhat The POPreaders are discerning upmarket, andvery LOYAL INFLUENTIAL READERSHIP POP isiconic. others always follow. positioning inacluttered market. Where POPleads, and consumer brands to showcase andcement their POP istheultimate environment fashion for luxury POSITIONING BRAND designer fashion. brave ideasandachic, takeonthebest contemporary has innovated inwomen’s publishingwithboldcovers, bi-annual fashionmagazine. Time andtimeagainit POP istheoriginal andmostprestigious international RECORD TRACKPROVEN We’re obsessedwithPOP’s world. We listen to ourclients. We quickly. act RESPONSIVE TEAM INFORMED settings. installation exciting andpop-up into projects gallery experienced) inextending (andvery is alsocomfortable deeper dialoguewiththereaders onadailybasis. POP the POPbrand itsreach extends digitally allowing for a Through thepop.com and, crucially, socialmediaplatforms, MULTIPLE PLATFORMS dialogue brands develop withkeyclients. ofacontinual seasonal par withtheeditorial andare part as aninterruption, inPOPthecampaigns are enjoyed ona Unlike many canbeseen othermediawhere advertising COMMUNICATION INTEGRATED COMMERCIAL Photography: Harley Weir

O ces Advertising Distribution 05 Primrose Hill Studios Eleni Gatsou Bureau Seymour International Ltd 110 Gloucester Avenue [email protected] +44 207 429 4072 London NW1 8HX [email protected] +33 6 26 96 06 68 Photography: on request Full breakdown territory • 50%Overseas • 50%UK Print Run90,000 POP DISTRIBUTION Viviane Sassen Copy: Early July Early Copy: LateOn Sale: August AUTUMN/WINTER ISSUES LateCopy: December February Early On Sale: SPRING/SUMMER ISSUES PUBLISHING SCHEDULE Photography: Hugo Comte

Offices Advertising Distribution 06 Primrose Hill Studios Eleni Gatsou Bureau Seymour International Ltd 110 Gloucester Avenue [email protected] +44 207 429 4072 London NW1 8HX [email protected] +33 6 26 96 06 68 Sweden Japan Germany Canada Spain Indonesia France United States Ages 18-44 33.1% Male Top Locations...... United Kingdom France Italy Audience...... Female 66.9% United Kingdom Page views...... 137,564 45+11% THEPOP.COM 35-44:20% 25-34:44% Impressions...... 260,340 32% Male Female 68% Top locations...... United States Ages...... 18-24: 23% Followers...... 142,986 (Nov 2019) INSTAGRAM: @thepopmag POP DIGITAL

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