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Mama Brand Partnerships Founded in 2005, MAMA & Company is the world’s leading independent live music business, operating throughout the United Kingdom and internationally. Through our network of businesses we seek to create, source and manage music and entertainment content which is distributed through our venues, festivals and tech platforms. This makes MAMA the perfect partner for any Brand wishing to build and develop their audience and to engage with the world’s best artists, venues and festivals. MAMA BRAND PARTNERSHIPS MAMA Brand Partnerships devise, develop and deliver effective brand led, cross-media solutions to millions of music fans, from brand programming, promotion and media support, through to creation of the coolest live music arenas and festivals. To create the most dynamic solutions, we interact closely with key talent across MAMA & Co to ensure the activity is up to the minute, authentic and above all, effective. Over a decade of showcasing the UK’s leading, sell-out and award winning Festivals: The Great Escape 18-30 / 18,000 per day (3,000 Delegates) / New Music Seekers / 3 days Lovebox 18-34 / 40,000 per day / Urban Influencers / 2 days Global Gathering 18-24 / 50,000 per day / Dance Music Lovers / 2 days Wilderness 18-40 / 30,000 per day / ABC1 Opinion Formers / 4 days Somersault 22-45 / 15,000 per day / ABC1 Outdoor Enthusiasts / 4 days Curating forward-thinking live events and collaborative music programming with key Brand Partners: Levis ‘Ones To Watch’ Dr Martens ‘First and Forever’ Fred Perry ‘Sub Culture’ Sailor Jerry Presents… Jack Daniel’s ‘JD Roots’ Russian Standard Presents… MAMA also own and operate 9 of the UK’s top Live Music Venues: London Venues: Regional Venues: The Jazz Cafe 350 cap. / 115,000 footfall p.a. Arts Club, Liverpool 850 cap. / 85,000 footfall p.a. The Garage 800 cap. / 205,000 footfall p.a. The Institute, Birmingham 2,400 cap. / 312,000 footfall p.a. The Barfly 420 cap. / 192,000 footfall p.a. The Ritz, Manchester 1,500 cap. / 255,000 footfall p.a. The Borderline 275 cap. / 78,000 footfall p.a. The Forum 2,300 cap. / 390,000 footfall p.a. Hoxton Square 450 cap. / 130,000 footfall p.a. AMPLIFICATION MAMA is uniquely positioned to deliver brand messages at every relevant touch point across the group’s large stable of digital media : 16 Music Websites 2 million monthly impressions Social Media Over 700,000 combined Facebook & Twitter Followers E-Shots / Newsletters 3 million monthly emails to gig-goers Ticketing 1 million tickets printed annually DIGITAL ADVERTISING Exclusive real-estate on and around MAMA websites is available to Brand Partners as part of an integrated campaign, including page take-overs, banners and MPUs. MAMA have partnered with forward-thinking agency W00T, to bring to life our Venue pages with credible, interactive adverts and competitions. BARFLY WRAP MAMA offers the Barfly wrap as a unique, creative opportunity for any Brand Partner, to stand alone, or to complement a fully integrated marketing campaign with live music gigs and in-venue promotions. Barfly Camden boasts exposure to 2.3 Million people every month. 200,000 people work in, visit or travel through Camden daily, with 17,000 VAT registered businesses. Barfly itself has over 120,000 gig-goers annually and was voted the ‘Best Small Live Music Venue’ in London 2011, by readers of the NME. CASE STUDIES RELEASE THE KRAKEN CAMPAIGN Barfly Wrap à Halloween Gig @ Barfly à Kraken Cocktail Promotion MAMA Brand Partnerships collaborated with Kraken Rum on an integrated marketing campaign incorporating the Barfly Wrap, an exclusive Halloween event hosted by Kraken at Barfly Camden and amplification across all MAMA social and digital media. Kraken drinks promotions and POS also ran across the full MAMA Bars estate resulting in a 130% uplift in Kraken sales during the campaign. FRED PERRY’S SUB-SONIC LIVE In its 3rd successful year of sell out shows, Fred Perry's Sub-Sonic Live is recognised for it's credible and exciting music platform. Hosting new talent from the likes of King Crule, Clean Bandit and Temples, as well as bringing heritage legends to an intimate showcase, such as Lee Scratch Perry. MAMA & Company manages all aspects of talent booking, marketing and delivery of the events, utilising our vast targeted marketing database to create highly anticipated, sell out shows. RED BULL MUSIC ACADEMY x LOVEBOX Road to Lovebox RBMA Shows à Content on MAMA Digital Media à RBMA Festival Arena The Red Bull x MAMA relationship is now in its 3rd year, with the RBMA Arena becoming the heartbeat destination of Lovebox Festival. MAMA books, programmes and builds this bespoke bamboo hub, and promotes Red Bull drinks across all Festival Bars. On top of massive brand exposure to the 75,000 Lovebox footfall, Red Bull sales in 2013 were 23,600 cans (36% up on 2012). As part of the lead up, Red Bull content, interviews and stories are pushed via all MAMA social and digital media channels, with an exclusive pre-show party at The Forum, boasting past headliners such as Nile Rogers, Chic and Theo Parrish. FOR PARTNERSHIP ENQUIRIES: DEBBIE WARD [email protected] RICKY OSCROFT [email protected] .
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