MEDIA RATES 2019
foto Siebe Swart Sources of demographic data Member of the Investment and Development Agency for the Northern Netherlands (NOM) since 2017, Uitkrant in reach and distribution research Uitkrant: Onderzoeksverslag Uitkrant 2011 (analysis of name and address data & survey) - internal inquiry
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The amsterdam&partners foundation is the guide for residents, businesses and visitors. We contribute to the liveable and prosperous city and metropolitan area by registered branding, communications and knowledge.
Advertising amsterdam&partners has a wide range of cross-media communication resources to reach residents, businesses and visitors to the Amsterdam Metropolitan Area. For you as an advertiser, the advertising opportunities are extensive and diverse. We have listed the various tools and channels that can be used for each target audience.
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media rates 2019 | amsterdam&partners | 3 4 | amsterdam&partners | media rates 2019 CONTENT
Target audience: residents & national visitors Uitkrant, Amsterdam’s cultural magazine...... 6 Uitmail, weekly cultural digital newsletter...... 8
Target audience: residents & (inter)national visitors I amsterdam Store narrowcasting...... 9 I amsterdam Store...... 10 iamsterdam.com...... 12 I amsterdam social media...... 14 Out of home - MUPI B-Side...... 15 Out of home - A0...... 16 Out of home - CS Digital Media...... 17 Out of home - Schiphol...... 18
Target audience: international visitors I amsterdam Magazine...... 20 Neighbourhood guide...... 22 Metropolitan campaign...... 23 Amsterdam City Map...... 24 Narrowcasting I amsterdam Visitor Centres...... 25
Target audience: business to business MICEdition & newsletter...... 26 City Card resale...... 28 Research and advice...... 30 Workshops...... 32
Specifications...... 34 All prices mentioned are exclusive of Dutch VAT (with the exception of City Card resale)
media rates 2019 | amsterdam&partners | 5 UITKRANT the prestigious cultural magazine for Amsterdam’s residents and visitors
General • News from the city, reports on cultural life, interviews with well-known Amsterdam residents, shopping, restaurant reviews, and a monthly agenda listing more than 1,600 concerts, festivals, exhibitions and other events. • Two thirds of Amsterdam’s residents read the Uitkrant more than five times a year. • As well as art and culture, readers have an above-average interest in city trips, (art-house) cinemas, literature, travel, design, sports, night-life, restaurants and shopping in Amsterdam.
Circulation and reach Publication 10 x a year Reach per edition 180,000 Circulation per edition 60,000 Single issues free Circulation to subscribers 5,000 Annual subscription €31.99
Distribution Through subscribers and approx. 300 points-of-sale across the Amsterdam region: theatres, concert venues, museums, bookshops, hotels, restaurants and cafes, AH shops, Ekoplaza, cinemas, I Amsterdam Visitor Centre, etc.
Sizes & rates (in euros excl. of VAT)
type of advertisement size wxh in mm rate 1/1 page 210 x 276 4,100 1/2 page portrait 95 x 255 2,275 1/2 page landscape 195 x 125 2,275 1/4 page 95 x 125 1,365 IM small 35 x 50 360 IM large 70 x 50 710 back cover 5,125 cover 2 and 3 4,715 stick on card / inserts* 4,920 advertorial dependant on size +25%
* Request options at [email protected]
6 | amsterdam&partners | media rates 2019 UITKRANT the prestigious cultural magazine for Amsterdam’s residents and visitors
krantKRANT i 2018 35 52 KRANT AGENDA dec 2018 & jan 2019 dec 2018 & jan 2019 53 advertentie interview van swingende popnummers tot ther & Friend’ en ‘Blow Me Away’ za 8 dec 18:30, AFAS Live, voor een groot NYE spektakel cool. De Haas is een meester in 36 MANNETJES renaissance muziek en van we- is niet meer weg te denken uit de TOP 3 CLUBS € 29,50 t/m € 52,- met de lekkerste 90’s & 00’s, TOP 3 KLASSIEK het suggereren van stemmingen, 1818 mei 2013 19 reldmuziek tot jazz. Nederlandse muziekscene. classics, RnB, Guilty pleasures, waarbij de roffels van drummer 18 IN HESJES za 19, zo 20 jan 11:30, Para- vr 25 jan 20:00, Koninklijk JEBROER 4 LIFE disco en houseclassics hits! Pierre Courbois de intensiteit diso, 3,- Theater Carré, € 23,50 Tim Kimman, ofwel Jebroer, is ma 31 dec 22:00, Hotel Are- verhevigen’, aldus JazzNu. Vijf 39 NADJA HÜPSCHER de afgelopen jaren niet te mis- na, € 32,49 t/m € 47,49 sterren! 40 UIT ETEN REART COLLECTIVE - RUHI SU ZOOT WOMAN sen geweest in het clubcircuit za 8 dec 20:15, Het Konink- Een voorstelling met muziek, Waar de vijf voorgaande albums en festivallandschap. Met grote VUNZIGE DEUNTJES NYE lijk Concertgebouw Amster- Britten 42 EN ZO: WINKELS verhalen, dans en fi lmfragmen- bol stonden van de frisse, smoo- hits zoals ‘Kind van de Duivel’, FESTIVAL dam, € 28,50 ten over Ruhi Su (1912-1985): the synthesizergeluiden en beats ‘Engeltje’ en ‘Vaderland’ heeft hij Op de mooiste avond van het 44 DE BUURT: een legendarische operazanger in het juiste, opzwepende tempo, zich gevestigd in de wereld van jaar pakt Vunzige Deuntjes MEEZING MESSIAH 2018 Simple Katinka Krijgsman WESTERPARK en troubadour uit de culturele zijn deze nu tijdelijk aan de kant de ‘harder styles’ in zowel bin- groots uit met een NYE indoor Het oratorium Messiah van Ge- geschiedenis van Turkije. Hij be- geschoven om remakes te maken nen- als buitenland festival in de Scheepsbouwloods org Friedrich Händel is misschien
foto Symphony gon zijn carrière als operazanger van het eerdere materiaal. Geen za 22 dec 20:00, Melkweg, in Amsterdam met o.a. Jayh wel het meest bekend van het € IM en eindigde als politiek gevange. grootse synthesizerdeuntjes, 17,05 Jawson (live), F1rstman (live), ‘Hallelujah’-koor. Messiah bevat BAS-DE BROUWER za 19 jan 20:30, Podium Mo- maar juist een frisse nieuwe en ROSINI STEFANIA Dopebwoy (live), Yung Felix, naast de aria’s voor solisten een € za , ma december zaïek, 17,50 organische kijk op wat de band SUNSETTERZ XXL Tabitha (live), Dj Abstract, Bal- STILLE NACHT AM SILBERSEE groot aantal meerstemmige koor- gemaakt heeft. DAVID AUGUST Een unieke combinatie van lantine en nog veel meer. stukken, die u mee kunt zingen. Het Concertebouw HOBO JOHNSON vr 25 jan 22:00, Paradiso, David August maakt veelzijdige elektronische muziek waarin veelbelovende nieuwkomers en ma 31 dec 21:00, Scheeps- Het einde van het jaar is een tijd van bezinning, om te reflec- zo 9 dec 15:00, Koninklijk small Door hiphop, folk, indie, en punk € 17,50 je hoopvolle tonen en menselijke esthetiek terughoort. ‘Mu- gevestigde namen uit de House & bouwloods, € 40,- t/m teren op de gebeurtenissen om ons heen. Samen met schrijf- Theater Carré, € 26,50 www.orkest.nl te mixen maakt deze jonge Ame- ziek maken, het creëren, moet vrij zijn van rationalisatie. In het Trance-scene met o.a. internati- € 44,50 ster Anna Enquist brengt Silbersee een winteravond met rikaan unieke producties met THE DANDY WARHOLS beste geval alleen gebaseerd op het onderbewuste’, aldus de onale artiesten als Chicane, Iver- verhalen en bespiegelingen, woorden en muziek. Het muzi- JONGE STRIJKERS & 1/4 1/4 storytelling lyrics. Het viertal heeft inmiddels wel soon & Alex Daf, Johan Gielen, FIBER / THE REST IS NOISE kale hart van deze avond is David Langs The little match girl BLAZERS AMSTERDAM en originele composities van de klassiek geschoolde multi-instrumentalist. Terwijl zijn liveshow zo 20 jan 19:00, Melkweg, bewezen veel meer te zijn dan een Jam el Mar (Jam & Spoon) én er Een avond vol performances en De Nederlandse stervioliste Liza Tsjechische violist Tomáš Mach € verschillende vormen kan aannemen vormt vrije improvisatie passion. Deze aangrijpende winterpassie, naar het sprookje 15,90 one-hit wonder. Van hun alterna- wordt een ‘Special Guest’ ingevlo- kunst op het snijvlak van elek- over het meisje met de zwavelstokjes, werd in 2008 bekroond Ferschtman gaat samen met het en Japanse liederen door pianis- tieve psychedelische periode in de de basis, maar zijn rechttoe rechtaan manier van musiceren gen uit de VS. tronische muziek, cutting edge strijkers- en blazersensembles te/zangeres Hiroko Matsumoto. SHAFFY85 - ZONDER ONS jaren ’90 tot de korte affaire met blijft onveranderd. Paradiso, 5 december za 22 dec 20:00, The Box, technologie en spectaculaire met de Pulitzer Prize. fragmenten uit de ‘Vier Jaar- vr 14 dec 20:00, Café Bel- Zangeres Anne de Blok, zanger pop-funk: het Amerikaans indie- vanaf € 35,- lichtkunst. Muziekgebouw aan ‘t IJ, 20 december getijden’ van Antonio Vivaldi campo, € 10,- t/m € 13,- BACCHUS WIJN- Stephan Peters, pianist Jochem le kwartet schuwt het opzoeken van vr 4 jan 20:30, Muziekge- en Astor Piazzolla uitvoeren. FESTIVAL Cointre, bassist Floris Jan van den de grenzen binnen hun eigen ge- YALLAH YALLAH bouw aan ‘t IJ, n.n.b. Daarnaast andere klassieke VOCAAL ENSEMBLE Berg en drummers Wouter Kühne luid niet. Vanavond laten ze tijdens Een nacht is vol Marokkaanse meesterwerken. FRASCANTI en Tim Hennekes vertolken in hun ‘25th anniversary tour’ het hiphop, reggaeton uit Egypte en zo 9 dec 15:00, Vondelkerk, Klassieke en moderne kerstliede- page page Kijken, walsen, ruiken, nippen een kleine, intieme voorstelling beste uit hun lange bestaan horen. Israël, speeddabke uit Libanon, € 5,- t/m € 15,- ren met op het programma o.a. KLASSIEK en weer doorgaan. Of je nu de liedjes van Ramses. Een eerbe- za 26 jan 19:30, Paradiso, trap uit Syrië, Palestijnse hiphop Gombert, Sweelinck, Hassler en € & OPERA een volleerd wijndrinker bent toon aan deze oude meester van 25,- plus talloze andere vibes uit het NEMANJA RADULOVIC Carol of the Bells. de Nederlandse kleinkunst, met Midden Oosten. LAVINIA MEIJER De flamboyante Nemanja Ra- za 15 20:15, zo 16 dec 15:30, ‘WAT IS ER ZO BIJZONDER of net komt kijken: tijdens het humor, drama, muziek, dans en F*CKED UP za 23 23:30, Melkweg, € 5,70 Drie componisten met heel ver- dulovic schittert bij het Borusan Oosterkerk, € 15,- AAN DAT RITJE VAN ’N Bacchus Wijnfestival komen vooral heel veel Shaffy! Deze punk provocateurs uit schillende achtergronden, Men- Istanbul Philharmonisch Orkest GOED KWARTIER EN NOG alle wijnliefhebbers samen. zo 20 jan 16:00, De Nieuwe Canada maken louter agressieve HET AMSTERDAMS delssohn, Stravinsky en Saariaho, in het virtuoze ‘Vioolconcert’ van LA PETITE BANDE KHL, € 15,- en opruiende muziek die ver BALLONGEZELSCHAP vinden elkaar in kleurrijke sprook- SIMON FOWLER Chatsjatoerjan. Met een exotisch Het wereldberoemde baroken- GEEN TIEN KILOMETER? Voor het vijfde jaar op rij afwijkt van de punkstandaard De optredens tijdens dit jaarlijkse jes. De verbindende factor is de tintje, net als Stravinsky’s ‘De semble La Petite Bande onder WELK MOOIS GAAT HIJ strijkt het festival neer in het RADKEY door het gebruik van verrassende ODESZA KRUDER & DORFMEISTER feest zijn spektakelstukken van Franse dirigent Ludovic Morlot. PORGY EN BESS KERSTCONCERT vuurvogel’. leiding van Sigiswald Kuijken AMSTERDAM BRENGEN?’ Amsterdamse Bos. Wijnkope- Radkey werd in 2010 opgericht arrangementen en lange experi- Odesza, bestaande uit Har- Dit uit Oostenrijk afkomstig amateurs en professionals, vol De Nederlandse harpiste Lavinia Iedereen kent ze, tophits Niet alleen in het orkest, zo 9 dec 11:00, Het Konink- brengt ‘Weihnachtsoratorium’ Op die vraag gaat Bas Kok, auteur van rijen presenteren hier wijnen door broers Dee, Isaiah en Solo- mentele passages gecombineerd rison Mills en Clayton Knight, triphop- en drum & bass duo kunst- en vliegwerk gecombineerd Meijer is de aangewezen persoon als Summertime of It Ain’t maar ook als groep en so- lijk Concertgebouw Amster- van Bach. Metromorfose: Hoe de Noord/ mon Radke. De heren groeiden met furieuze gitaren en razende met poëzie, muziek en liederen, om te bewijzen hoeveel kracht en dam, € 21,- za 15 dec 20:15, Het Konink- uit alle windstreken, zodat jij op met het luisteren naar een spugende vocalen produceert melodieuze heeft de publieke perceptie waarbij ook het publiek deel uit- mystiek de muziek van de Finse Necessarily So uit de alom listisch laat de kopergroep lijk Concertgebouw Amster- Zuidlijn Amsterdam verandert, op 10 niet één, maar twee weeken- elektro, bass, chillwave en in- van elektronische muziek in geliefde en unieke opera van het Nederlands Phil- € juni dieper in tijdens zijn lezing in grote collectie van punk, rock en zo 27 jan 19:30, Melkweg, maakt van de performance. componiste Kaija Saariaho heeft. MATANGI QUARTET dam, 45,- den lang kunt vergapen aan metal albums wat in hun muziek € 17,05 dietronica. In juni brachten ze de jaren negentig compleet vr 28 dec 21:30, Paradiso, za 1 dec 14:15, Het Koninklijk van George Gershwin. In harmonisch Orkest zich van ‘Canto Ostinato – strings at- metrohalte Noorderpark voor de € de lekkerste wijnen en dito terug te horen is. hun remix EP van Across The veranderd. Met een fi jn ge- 42,50 Concertgebouw Amsterdam, Porgy and Bess combineerde hun beste kant horen. Een tached’: Een bewerking voor HET GROOT CONCERTKOOR Maand van de Architectuur. Die staat ma 21 jan 20:00, Paradiso, AIR WAVES Room (feat. Leon Bridges) voel voor invloeden uit jazz, € 35,- hij jazz met de westerse speciale plaats is ingeruimd strijkers van het bekendste werk AMSTERDAM - MAGNIFICAT borrelplanken. Bij een ticket € dit jaar volledig in het teken van de 10,- Air Waves is het project van uit. Het muzikale pakket dat funk, soul, reggae en hiphop OUDJAARSDISCO IN operatraditie en Afro-Ame- voor trompettiste Lucienne van Simeon ten Holt. BACH EN BAROK Noord/Zuidlijn, dus o p 17 en 24 juni zit een wijnglas inbegrepen Nicole Schneit, waarmee de uit acht remixes bestaat be- gooiden ze hoge ogen met DE BUIKSLOTERKERK CALEFAX rikaanse en Russisch-Joodse Renaudin-Vary, die, nog zo 9 dec 15:30, Amstelkerk, Een op en top klassiek program- ANNA CALVI zangeres dit jaar het derde album Ook dit jaar staat Liselotte Het Calefax Rietkwintet in een € 10,- t/m € 22,50 ma, met vier magnifieke stukken vinden de activiteiten in metro- waarmee je van stand naar vat werk van diverse arties- hun debuut EP en remixen muziek. Regisseur James maar twintig jaar jong, een stations Centraal en Zuid plaats. De donkere sound van de Britse ‘Warrior’ heeft uitgebracht. Haar Djoefrie, voor discoliefhebbers minimalistisch getint program- van componisten die hebben Rasverteller Diederik van Vleuten trekt volle zalen met zijn eigen genrestand hopt. Er is livemuziek, songwriter Anna Calvi doet muziek laat zich kenmerken door ten en producers als Groove voor Roni Size, William Orbit, inmiddels een begrip in Noord, ma. Met muzikale trekvogels Robinson en dirigent James absolute meester op haar CHOIR OF KING’S COLLEGE geleefd eind 17e, begin 18e eeuw: er zijn proeverijen en traditie- denken aan Nick Cave en P.J. een gitaar gedreven, lo-fi geluid Armada, Tycho, Durante en Lamb, Madonna en Depeche weer achter de knoppen. Na het van Carola Bauckholt, werk van Gaffigan debuteren beiden instrument is. Met op het Het Choir of King’s College zingt Vivaldi, Scarlatti, Lotti en Bach. getrouw praten Pim Veth en Harvey. Haar muziek zweeft met lome vocalen. AbJo. In hun nieuwe show Mode. Nu, 25 jaar na hun grote succes van vorig jaar luidt composer in residence van Het bij De Nationale Opera. Het programma Carnaval de Ve- al bijna zes eeuwen dagelijks in zo 16 dec 15:15, Beurs van ergens tussen zwoele fl amenco, ma 28 jan 20:00, Paradiso, gaat het danceduo voor eerste optreden als duo vie- ze opnieuw het oude jaar uit met Concertgebouw, Tansy Davies en sfeervolle decor van Michael nise van Arban en delen uit de kapel te Cambridge. Vandaag Berlage, € 16,- t/m € 26,- Horace Cohen het hele zooi- € tje aan elkaar. Kaasje, worst- rokerige blues en verleidelijke 9,- opzwepende muziek en een ren ze een jubileum met een lekkere muziek die garant staat Steve Reichs visie op Manhattan. Yeargan zorgt voor de cou- De notenkraker, op. 71 van brengt het allerhande kerstlie- goth pop/rock. dynamisch visueel spektakel. vier uur durende dj-set. voor een bruisend feest za 1 dec 20:15, Het Konink- leur locale. Tsjaikovski. deren: echt Britse carols en klas- LA CICALA - HÄNDELS ITALIË je, wijntje, iemand? wo 23 jan 19:30, Melkweg, TOURIST LEMC zo 30 dec 20:30, Buiksloter- lijk Concertgebouw Amster- siekers als ‘Silent Night’. Wat gebeurt er wanneer groot- € 21,55 De Antwerpse stadstroubadour Afas live Paradiso kerk, € 10,- t/m € 12,50 dam, € 23,- Nationale Ballet en Opera Het Koninklijk Concert- di 11 dec 20:15, Het Konink- heden als Händel, Scarlatti en 8 t/m 10 juni en 15 t/m 17 juni Tourist LeMC timmerde jaren- 23 januari 13 december 16 t/m 31 januari gebouw, 22 december lijk Concertgebouw Amster- Corelli elkaar ontmoeten? De ‘Ik maak bacchuswijnfestival.nl JACK BROADBENT lang aan de weg tot hij in 2015 AWAKENINGS NEW YEAR’S FAMILIECONCERT HET dam, € 23,- Italië-specialisten van het Neder- Geprezen als ‘de nieuwe meester zijn grote doorbraak had in Bel- EVE SPECIAL BOOMPJE (3+) landse barokensemble La Cicala van de slide-gitaar’ door het gië met singles als ‘Koning Lief- leven met als rode draad de liefde de diepe stem van zanger Tyrone Traditiegetrouw presenteert ‘Het Boompje’ is een ontroeren- FIVE SPICE – MELANCOLIA door Sophie Koch. Het Koor van NEDERLANDSE BACHVERENI- zochten het uit. In het spoor van Montreux Jazzfestival heeft Jack de’ en ‘De Troubadours’ en zijn voor haar vriend. De zangeres en zwoele elektronische beats. Awakenings in de gashouder een de en intieme winteropera voor IMAGINATIVA De Nationale Opera heeft een GING – KERST MET BACH de jonge Händel gaat het ensem- Broadbent het afgelopen jaar een grootste hit tot nu toe ‘Horizon’. maakte het album samen met wo 5 dec 19:30, Melkweg, New Year’s Eve Special met Ici jonge operabezoekers, waarbij Een gemengd programma van prominente rol. Een bijzonder kerstprogramma ble richting Rome, Venetië en internationaal publiek bereikt di 29 jan 20:30, Tolhuistuin, producer Mitchell Froom. € 20,45 Sans Merci, Joris Voorn, Pan-Pot, de Sint misschien ook wel om de ensemble Five Spice met middel- do 6 dec t/m di 25 dec diver- met cantates die Bach com- Napels met een muziekselectie met zijn unieke mix van virtuoze € 18,50 do 31 jan 20:00, Koninklijk Helena Hauff en Maceo Plex. hoek komt kijken! eeuwse liefdesliederen, polyfonie se data en aanvangstijden, poneerde ter ere van Maria en die de impact van deze expeditie akoestische en slide-gitaar, en Theater Carré, € 23,50 AMSTERDAM SOUND ma 31 dec 21:00, Westergas- za 1 dec 14:00, Noorderkerk, uit de renaissance en contrapunt Nationale Opera & Ballet, Kerstmis. Ook klinkt de allereer- op Händels oeuvre weerspiegelt. LESStand-up CONTES history’ aangrijpende folk en blues geïn- JACQUELINE GOVAERT SYSTEM WEEKENDER fabriek, € 69,75 € 10,- uit de barok. € 16,- t/m € 146,- ste cantate die Bach voor eerste zo 16 dec 14:00, Muziekge- D’HOFFMANN spireerde zang. Na haar successen als frontvrouw King Shiloh proudly presents twee di 4 20:00, Oosterkerk, kerstdag schreef, ‘Christen, ätzet bouw aan ‘t IJ, € 12,50 ‘En wat ga jíj nu eigenlijk doen?’ hoorde Diederik van Vleuten in 2009 meermaals, do 24 20:00, Paradiso, € 14,- van de band Krezip koos Jacqueli- rauwe nachten gevuld met de GREAT GATSBY CLUB JAVIER RAMEIX gratis ATTAIGNANT CONSORT diesen Tag’, met een weelde aan ne Govaert voor een solo-carrière. CLUBS crème de la crème van de sound NYE PARTY De jonge pianist Javier Rameix In de bijzondere bezetting van instrumenten: vier trompetten, NEDERLANDS JEUGD 1/2 Ooknadat deze zomer de samenwerking valt er weer met Erik van Muiswinkel beëindigd was. Een paar ALAIN CLARK - CLOSER ‘Lighthearted Years’, haar derde JOOST VAN BELLEN - system culture met o.a. Ranking Vintage, retro en electro komen combineert klassieke muziek met AMSTERDAM SINFONIETTA + vier traverso’s speelt het Attaig- pauken, drie hobo’s, strijkers en STRIJKORKEST - picknickend te genieten van De zanger, gitarist, componist, album, gaat over het contrast TRANSFORMER Joe & Black Omolo, O.B.F ft. bij elkaar voor een swingend zijn Zuid-Amerikaanse roots. In MARC-ANDRÉ HAMELIN nant Consort muziek rond refor- basso continuo. AMERICAN JOURNEY opera.maanden De hapjes, later wijnkoeler begon zijn zegetocht. producer en vooral muzikant in tussen haar tienerjaren met als Een leger van nachtcreaturen zal Charlie P en King Alpha. feest voor hepcats en kittens. deze reis vanuit het oude Europa Hamelin is niet alleen een bril- mator Martin Luther. Koralen di 11 dec 20:15, Muziekge- Het Nederlands Jeugd Strijkor- en teksthet kleedMike Peek moet je zelf ver- hart en nieren met hits als ‘Fa- rode draad Krezip en haar huidige Van Bellen en Zubrowka komen vr 7 en za 8 dec 23:59, Melk- Gastheer mr. Gatsby ontvangt je naar Venezuela, Brazilië en Ar- jant pianist, hij componeert ook. van de kerkhervormer worden bouw aan ‘t IJ, € 34,50 kest goes west. Van immigranten bijstaan in hun intergalactische weg, € 18,50 persoonlijk om samen met hem gentinië met hun temperament, Voor Sinfonietta schrijft hij een afgewisseld met composities en zorgen, maar het vermaak is advertentie heldenstrijd tegen bekrompen- een nacht lang door te halen op rijke kleuren en dramatische passacaglia. Ook deelt de Cana- intavolaties van onder anderen MUSICA TEMPRANA - advertentie weer dik in orde: Les contes heid, clichés en de hokjesgeest. THE ORB dit decadente, vrolijke en gla- ritmes, komen verschillende cul- dese pianist met Amsterdam Heinrich Finck, Josquin des Prez CODEX IBARRA d’Hoffmann wordt tegelijk met Een futuristisch feest waar alles Deze Britse electronische groep moureuze underground feest. turen in harmonie samen. Sinfonietta de nieuwsgierigheid en Jan Pieterszoon Sweelinck. In dit concert klinken meerstem- de voorstelling inoeval Nationale bestaat niet. Op de dag dat het duo voelige snaar mee te raken bij het publiek. anders is en niets is wat het lijkt. die bekend staat als de pionier ma 31 dec 21:00, De Nieuwe zo 2 dec 14:30, Muziekge- naar zelden gespeeld repertoire, vr 7 dec 13:13, Orgelpark, mige villancicos – volksmuziek, za 1 dec 22:00, Paradiso, € 10,- van de ambient house begon in KHL, € 41,- bouw aan ‘t IJ, € 20,- zoals dat van Stockhausen of € 9,- t/m € 15,- maar hier met religieuze teksten. page Opera & Ballet op een groot ‘ Ik ben heel Van Muiswinkel & Van Vleuten uit elkaar 1988 als club DJ’s in Londen. Schnittke. Het succes van dit repertoire scherm vertoond.viel, Met kreeg toptenor laatstgenoemde een telefoon- precies, wil Wanneer kreeg je door dat Daar werd wat GRUM Hun optredens zijn geïnspireerd TIKTAK NEW YEARS EVE VAN BAERLE TRIO IN SCHU- do 6 dec 20:15, Muziekge- LARISSA GROENEVELD was vooral te danken aan de Viva Vivaldi John Osborn en het Rotter- In de top tien van de meest popu- op ambient en electronische ar- Een spectaculaire line-up want MANNS EERSTE PIANOTRIO bouw aan ‘t IJ, € 12,50 Er zijn maar weinig cellisten die vermenging van de Europese ba- alles uitleg- groots verricht een hype werd? dams Philharmonischtje van Orkest, zijn vader. De volgende dag stond laire DJ´s op Beatport gloort de tiesten uit de jaren 70 en 80. de hele top van de Nederlandse Het Van Baerle Trio bestaat uit zo overrompelend mooi spelen rokstijl met traditionele Latijns- Kerst gen. Ik begon naam Grum. De twee meest re- za 8 dec 19:00, Melkweg, eclectische DJ en live scene is cellist Gideon den Herder, pia- DE NATIONALE OPERA - als Larissa Groeneveld. Met haar Amerikaanse elementen. Música onder leiding vanhij Carlo bij zijn Rizzi. zoon op de stoep met het com- ‘Dat kan ik natuurlijk alleen met terugwerkende kracht Vanaf 13 december cente singles ´Shout´en ´Under € 22,70 aanwezig, waaronder Broeder- nist Hannes Minnaar en violiste OEDIPE Venetiaanse instrument uit 1763 Temprana vult het programma concert plete Indië-archief van hun familie. In met ander- zeggen, maar na mijn allereerste try-out in het M-Lab Your Skin’ van deze Schot schop- liefde, Jonna Fraser, Josylvio, Lil Maria Milstein. ‘Homogeen als Het meesterwerk en muzikale laat ze muziek van Reger, Cas- aan met andere, levendige kerst- Park Frankendael ten het tot #1 in de Beatport Pro- DON DIABLO | FUTURE XL Kleine, Ronnie Flex, SBMG en een Siamese drieling’, noemt de spektakel ‘Oedipe’ van George sado en Vasks voor cello solo laat muziek uit Ecuador en Peru. 21 juni,Tdat 19.00archief uur zaten onder andere de memoires van Oom half uur vóór viel het me al op dat ik zoveel mail kreeg. En ik had gressive & Trance Charts. De Nederlandse producer en dj Valsbezig. Volkskrant het prijswinnende Enescu, is in de enscenering horen. Cellopoëzie in de puurste do 13 dec 20:15, Orgelpark, CINDERELLA € € Jan. Van Vleuten besloot al snel een soloprogramma te de pauze. Dat echt in alle eerlijkheid gedacht dat ik hooguit een week IM— za 1 dec 23:00, Melkweg, Don Diablo draait zijn langste set ma 31 dec 22:00, AFAS Live, ensemble. Vanavond spelen ze van regisseur Àlex Ollé ook nog vorm. 12,50 t/m 20,- € 17,05 ooit met hits als: ‘Cutting Shapes’, € 47,50 t/m € 124,50 werken van Keuris, Beethoven eens een visueel spektakel! De za 8 dec 14:00, Noorderkerk, maken over deze ‘Volstrekt Onbekende Nederlander’ gaat natuur- in Theater Bellevue zou staan met die voorstelling. Het magische sprookje Assepoester ‘On My Mind’ en ‘Chemicals’, en Schumann. coproductie was al te zien bij de € 15,- t/m € 16,- TOMÁŠ MACH & HIROKO vr december lijk niet.’ RÜFÜS DU SOL en zijn remixen van hits van TERUG NAAR TOEN X HAPPY ma 3, wo 5 dec 20:15, Het Brusselse Munt en Royal Opera MATSUMOTO: UNCONVEN- Muziekebouw aan ’t IJ en zijn avonturen in De Oost. Hij bleek er een zeer ge- Elke avond honderd mensen en dan lekker vertellen large Dit indie dance trio veroverde na Ed Sheeran, Coldplay, Rihanna FEELINGS - NYE SPECIAL Koninklijk Concertgebouw House Covent Garden. ‘Oedipe’ POLO DE HAAS - GONG TIONAL CHRISTMAS een magisch optreden op ADE en Madonna. Daarnaast kan je Terug Naar Toen & Happy Fee- Amsterdam, € 32,- wordt vertolkt door Johan Reu- ‘Het ene moment is ‘Gong’ swin- Het programma bestaat uit klas- Live in 2016 de hele wereld met nieuwe nummers verwachten. lings binden hun party krachten ter (Dr. Schön Lulu) en Jocaste gend, dan weer ongenaakbaar sieke werken, Argentijnse tangos www.orkest.nl
Gender Age Education Income
<21 average = € 35.000,- male 21-30 HBO 39% 40% 31-40 MBO 41-50 27% < average 51-60 1- 2x average Overig > 2x average female >60 WO 16% 0% 10% 20% 30% 40% 50% 60% 61% 0% 10% 20% 30% 40% 50% 17%
media rates 2019 | amsterdam&partners | 7 UITMAIL weekly cultural online newsletter
General • Tips about the latest shows, concerts, exhibitions, festivals and films in Amsterdam and the surrounding area • Competitions for readers
Reach Distribution Weekly on Thursdays Open rate 28% Number of subscribers 32,000
Sizes & rates (in euros excl. of VAT) Type of advertisement size wxh rate e-flyer large copy + video + image 800 e-flyer copy + video + image 700 tip copy + image 600 vertical banner 300 x 470 pixels 600 rectangle banner 640 x 240 pixels 600
Kids Uitmail • Activities in the Amsterdam Metropolitan Area, especially for young people • Distribution on Mondays, around school holidays for Northern and Central Netherlands
edition booking Uitmail sent May holidays 2019 29/04 to 05/05 Mon 22 April Autumn holidays 2019 19/10 to 27/10 Mon 14 October Christmas holidyas 2019 23/12 to 05/01 Mon 16 December
Gender Age Income
male average = € 33,000,- 33% 16-24 25-34 35-54 < average 55-64 1- 2x average female 65+ > 2x average 67% 0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50%
8 | amsterdam&partners | media rates 2019 I AMSTERDAM STORE NARROWCASTING narrowcasting in the shop
General • amsterdam&partners welcomes residents and visitors to the I Amsterdam Store. It is the ideal place for people wanting to know what events are on in the capital city and want to be inspired by the best Amster- dam has to offer. • A study by DIVV/Municipality of Amsterdam and ProRail shows that almost 300,000 passengers pass through Central Station in Amsterdam every day. Calculations supplied by NS show that, on average, 20,000 passengers pass the I amsterdam Store every day. • The narrowcasting network offers outstanding opportunities to highlight your product or service to visitors and passers-by. • Target audience: residents and (inter)national visitors to the I amsterdam Store, and those passing through Central Station’s IJhal concourse. video wall
shop Reach window screen 50.000 passers-by per day
Screens • In-store full HD video wall, consisting of nine connected 55-inch screens, with a diagonal measurement of more than four metres. • Two separate 42-inch full HD shop window screens • Landing page of four self-service iPads, with a click-through to your website, webshop or reservations module
Broadcast Run time: at least 1 week Shop window screens: 3 minutes; length of ad visibility 2 x 5 seconds Video wall: 6 minutes; advertisement is visible for 1 x 5 seconds
Screens also broadcast outside the opening hours of the I amsterdam Store.
Sizes & rates (in euros excl. of VAT) size wxh rate max 10 seconds 1920 x 1080 pixels 450 per week
media rates 2019 | amsterdam&partners | 9 I AMSTERDAM STORE het beste van Amsterdam
General amsterdam&partners welcomes residents and (inter)national visitors to the I Amsterdam Store. It is the ideal place for people wanting to know what events are on in the capital city and want to be inspired by the best Amsterdam has to offer. • Number of visitors per day: 1,000 • Number of passers-by per day 20,000 • Number of passengers per day at Amsterdam Central Station: 300,000
The I amsterdam Store offers a broad selection to use your professional product-promotions and actions. From presenting your products on different types of furniture and in different spots in the shop to filling a complete shop window or wall.
Activities Your organisation can host a variety of events in this pop-in location, including product launches, readings, small social events, performances, or customer activities for marketing purposes. Including: • Modular seating • Use of the video wall (air-time shared with narrowcasting) • Use of two window displays, enabling you to transform part of the Store into a perfect lounge area for your brand experience in a short time.
Rates* (in euros excl. of VAT)
rate Isle display 250 per week Window display 450 per week Wall display 1,000 per week Event registration at the desk 250 per day Pop-in events 2,500 per day
* We offer cultural institutions a discount of 10% on these rates.
Opening times The opening times of the I amsterdam Store take priority: Mon-Wed: 08.00-19.00 / Thu-Sat: 08.00-20.00 / Sun: 10.00-18.00
10 | amsterdam&partners | media rates 2019 I AMSTERDAM STORE het beste van Amsterdam
Window Video wall Isle Wall display + zitmeubel display display
media rates 2019 | amsterdam&partners | 11 IAMSTERDAM.COM platform for residents, visitors and businesses
A list of all online advertising opportunities offered by iamsterdam.com On iamsterdam.com you can reach millions of (inter)national people in different ways. Discover which solution suits your organisation and goal best. The team of amsterdam&partners will be happy to advise you.
Upload your brand with 1.1 million of visitors per month • Relevant reach within a wide range of (inter)national target audiences • Great impact through an authoritarian medium • A wide choice of standard banner sizes • Video & native advertising opportunities
billboard Reach Total pageviews 4,100,000 per month Total visits 1,600,000 per month Unique visitors 1,100,000 per month
Sizes & rates (in euros excl. of VAT)
Type of advertisement size wxh in px CPM-price* Billboard 970x250 20 Medium rectangle (responsive) 300x250 Large rectangle 336x280 10 Regular set of banners Large leaderboard 970x90 Leaderboard 728x90 Medium leaderboard 720x300
Mobile Medium rectangle (responsive) 300x250 10 Video ad 1980x1020 750 per month Advertorials**
* minimum of two weeks ** Request options at [email protected]
12 | amsterdam&partners | media rates 2019 cultural agenda
Your cultural offer in the cultural agenda Advertise your cultural events effectively in the cultural agenda, using a video ad in prime position at the top of the page or using a highlighted item. The video ad and the highlighted items will be placed on iamsterdam.com/nl/uit/agenda. Did you know that our cultural agenda is well visited by both national and international target audiences? Both advertising opportunities can be used for our Dutch as well as our English agenda.
Prime Video ad Advertise now at the top of the cultural agenda on iamsterdam.com A prime position for your video (max 10 sec) in a carousel of 40 seconds.
Highlighted items The cultural agenda will contain a maximum of 4 highlighted agenda items, which are visible by default on the page. On smartphones, the items are displayed at the top of the list of agenda items. Highlighted events are only possible if the event is listed in the database of the cultural agenda.
Sizes & rates (in euros excl. of VAT) duration size rate Video ad length 1 x 10 seconds, 1980x1020 px h.264 codec 750 per month carousel of max. 4 videos Highlighted item max. 4 items per week* 1800x1020 px + 298x198 px 350 per week
* The order will be an editorial decision.
highlighted item
media rates 2019 | amsterdam&partners | 13 I AMSTERDAM SOCIAL MEDIA engaging fans in the Metropolitan Area
General amsterdam&partners attaches value to reaching its target audience via social media. These channels are ideal for sharing relevant information about the city and surrounding areas, but also for offering inspiration.
On Facebook and Twitter, there are channels in both Dutch and English. On Instagram, only English is used. • The Dutch language channels focus on residents and national visitors and are informative in nature. • The English language channels focus on international professionals, visitors and residents, and have a more inspirational angle.
Culture, the nicest spots in the Metropolitan Area, events, news and typical Amsterdam scenes form the core of the content, as well as the fans themselves, who are the source of over half the content.
channel name language followers/fans* Facebook I amsterdam EN 845,500 Facebook Uit in Amsterdam NL 80,800 Twitter I amsterdam EN 395,000 Twitter Uit in Amsterdam NL 14,300 Instagram I amsterdam EN 147,000 instagram Uit in Amsterdam NL 3,700
* Measured on 1 January 2019
14 | amsterdam&partners | media rates 2019 OUT OF HOME - MUPI B-ZIJDE posters in Amsterdam
General • MUPI B-side: throughout the city there are two networks of fixed displays in 90 and 88 displays, and one network of 174 displays with rotating displays available for culture, events and city marketing. • The 174 MUPI billboards have a rotation mechanism for three posters at most. The movement effect creates additional awareness. • The 100 digital screens add more awareness for campaigns. • Amsterdam&partners would like to offer the possibility of using the MUPIs in the city to as many cultural parties as possible. For that reason, it is not possible to book a screen for more than two consecutive weeks. • The MUPI week runs from Wednesday to Tuesday night.
Sizes & rates (in euros excl. of VAT)
number rate per area/screen rate in total* MUPI 89 fixed displays 8.00 712 MUPI 82 fixed locations 8.00 656 MUPI 161 rotating displays 8.00 1,288 Digital screens 100 fixed screens 10.00 1,000
* * (Media)Agencies are not offered a 15% agency discounts on these rates.
Messages of commercial, political content and/or religious components/significance are contractually excluded, as well as personnel recruitment and fundraising.
Use of I amsterdam branding The use of the I amsterdam branding is compulsory for posters on MUPI B-Side.
Please note: A PDF of the poster must be sent for checking, four weeks prior to the start of the campaign, to: [email protected]
media rates 2019 | amsterdam&partners | 15 OUT OF HOME - A0 MEDIA outdoor advertising by size
General Using A0 media you will reach a broad target audience, including commuters, students, shoppers and culture lovers.
A0 & A1 frames • A0 frames are located across the city in popular areas • A1 panels can also be used selectively (close to hotels, specific city districts, etc.)
Billboard • Large-scale motorway advertising to make your message and advertisement stand out to a large audien- ce. • These are available in a number of locations including: Cornelis Lelylaan, Arena area (near Ziggo Dome, Villa Arena), Jan van Galenstraat, Linnaeusstraat, Middenweg, Overtoom, Wibautstraat • Minimum of 14 days
Sizes & rates (in euros excl. of VAT)
Type Size Number 14-day campaign of displays (incl. printing)* Billboards Amsterdam Billboard 5 2,010 Billboards Amsterdam Billboard 10 3,781
Type Size Number Campaig period Campaign period Campaign period Campaign period of displays 7 days* 7 days (incl. printing)* 14 days* 14 days (incl. printing)* A0 frames A0 25 244 385 486 627 A0 frames A0 50 489 740 972 1,224 A0 frames A0 100 952 1,300 1,750 2,098 A1 frames A1 100 - - 997 1,214 A1 frames A1 150 - - 1,579 1,806
* Aan (media)bureaus wordt hierop geen 15% bureaukorting verleend
16 | amsterdam&partners | media rates 2019 OUT OF HOME - CS DIGITAL MEDIA advertising in Amsterdam metro stations
General amsterdam&partners, in cooperation with CS Digital Media, offers you the possibility to advertise at the larger metro stations in Amsterdam. A total of 75 digital abris is spread throughout 9 metro stations • Can be used flexibly: segmentation on location is possible • The following rates only apply for partners with a cultural, social or charitable nature. • No start-up costs
Circulation and reach of digital abris at Amsterdam metro stations • Broadcasting locations: 9 • Number of screens: 75 • Reach: 1,800,000 passengers per week • Frequency: 1x per 80 seconds • Run times: 06.00-01.00 (19 hours per day) • Spot length: 10 seconds
Sizes & rates (in euros excl. of VAT) number number of weeks rate* Package 1 10 digital screens 1 518 Package 2 25 digital screens 1 1,219 Package 3 50 digital screens 1 2,300 Package 4 100 digital screens 1 4,428
Type Size Number Campaig period Campaign period Campaign period Campaign period * (Media)Agencies are not offered a 15% agency discounts on these rates. of displays 7 days* 7 days (incl. printing)* 14 days* 14 days (incl. printing)* A0 frames A0 25 244 385 486 627 100+ digital screens can be used on request Bookings are weekly. A0 frames A0 50 489 740 972 1,224 A0 frames A0 100 952 1,300 1,750 2,098 A1 frames A1 100 - - 997 1,214 A1 frames A1 150 - - 1,579 1,806
media rates 2019 | amsterdam&partners | 17 OUT OF HOME - SCHIPHOL MEDIA reach travellers with your message
General • Using media at Schiphol airport enables you to show travellers at a relevant location what Amsterdam has to offer. • The networks create an unavoidable impact on arrival by using repetition. • Using these networks will enable you to reach the arriving passengers at Schiphol airport from start to finish.
Reach Every year, approximately 27.5 million people arrive at Schiphol airport. For more than 16.4 million people, Schiphol is their final destination. This equates to an average reach of 315,385 arriving passengers per week.
Sizes & rates (in euros excl. of VAT)
number of screens standard rate* I amsterdam rate* Digital Pier Package 86 7,250 4,712 Digital Reclaim Network 76 6,000 3,900 Astro Vision 1 3,500 2,275 Digital Triangle Package Reclaim 9 2,000 1,300 Digital Plaza Package 63 4,500 2,925
* (Media)Agencies are not offered a 15% agency discounts on these rates
Bookings are weekly. Last-minute rate subject to availability
Messages of commercial, political content and/or religious components/significance are contractually excluded, as well as personnel recruitment and fundraising
Use of I amsterdam label The use of the I amsterdam branding is mandated by Schiphol Media.
Please note: A PDF of the poster must be sent for checking, four weeks prior to the start of the campaign, to: [email protected] Digital Plaza Package
18 | amsterdam&partners | media rates 2019 OUT OF HOME - SCHIPHOL MEDIA reach travellers with your message
Digital Pier Package Digital Plaza Package
Digital Reclaim Network Astro Vision
media rates 2019 | amsterdam&partners | 19 I AMSTERDAM MAGAZINE English-language city magazine for the Amsterdam Metropolitan Area
General What’s on Eat & shop Around town • Target audience: visitors and international residents aged 25 to 65 Amsterdam Light Festival Festive feasts Eastern promise Cats, the musical Date-night dining Old Holland's charming • Top 5 countries of origin: UK, Germany, USA, France, Italy Cinderella Christmas shopping villages in winter
Magazine • City guide, presents current ideas, provides insider tips, and is an ideal planner with its extensive
| The Winter Issue 2018 / 2019 2018 Issue Winter The entertainment agenda • The I amsterdam Magazine is highly valued by its readers, and scores an average of 8.2 • I amsterdam Magazine readers are interested in: eating out, performing arts, festivals and museums, and they value the influence the I amsterdam Magazine has on their choices (6.4 out of 10)
Circulation and reach Publication 4x a year Circulation per edition 70,000 Reach per edition 210,000 Single copies 4.95 (reading tables are supplied free of charge) Annual subscription 19.95
Start a new Distribution passion in Via the I amsterdam City Card, distributed to reading tables in hotels, restaurants and cafes, individual Amsterdam sales in larger kiosks and Tourist Information/Ticket Shops, supplied in hotel rooms, via Expat Centre and KLM Business Class Lounge. Start Sizes & rates (in euros excl. of VAT) Something Lighting Up type of advertisement size wxh in mm rate Priceless 1/1 page 210 x 276 3,930 Made by Amsterdam Your Winter Marketing 1/2 page landscape 185 x 125 2,352
Discover Holland with your stay a nice Have 1/2 page portrait 90 x 252 2,352 Mastercard. It’s cheaper than Vol 2 #1 €4.95 exchanging or withdrawing cash. THE OFFICIAL AMSTERDAM CITY MAGAZINE 1/4 page 90 x 125 1,340 IM small 35 x 50 363
163406 MASTERCARD_ADVERTENTIE_IAMSTERDAM MAG_210x276.indd 1 08-11-18 14:30 IM large 70 x 50 727 back cover 4,912 cover 2 and 3 4,520 stick-on-card / inserts* 4,716 advertorial dependent on size +20%
* Request options at [email protected]
20 | amsterdam&partners | media rates 2019 I AMSTERDAM MAGAZINE English-language city magazine for the Amsterdam Metropolitan Area
14 Twelve Hours interview15 Twenty-four Hours Enjoy a glass of cool, 1818 18 mei 2013 16 Forty-eight Hours 19 Summer crisp rosé at one of the 17 Seventy-two Hours urban beaches. 6 | TEXT: JAYNE ROBINSON 7
How to spend your time in 12, 24, 48 or 72+ hours Katinka Krijgsman
foto 1/4 Life’s a Beach! With its abundance of urban beaches and page seaside resorts, Amsterdam is one of Europe’s most pleasant summertime surprises.
o most minds, the words was tied up in the seafaring trade ‘Amsterdam’ and ‘beach’ of its shipping companies, to the aren’t the most likely of famous reclamation of land from the Tbedfellows. After all, a northern Eu- sea, the city’s relationship with water ropean climate, inland location and can be seen and felt at every turn. medieval city centre don’t exactly scream steel drums and piña coladas. Of course, you won’t find much of Rasverteller Diederik van Vleuten trekt volle zalen met zijn eigen genre But having never been the type to the island life in the centre of the let something as trivial as geography city. But head just 10 minutes out and architecture restrict them, the from the canals and cobbles of the pleasure-seeking Dutch have set Amsterdam-of-a-thousand-post- about establishing one of the best cards, and you’ll see the famous ‘Ik maak urban beach cultures in the world – Dutch ingenuity put to use. A right here in Amsterdam.
It makes sense, when you think Seaside about it. Amsterdam is a city built Just half an hour from Amster- Stand-up history’ – metaphorically and literally – on dam, the beach stretches all water. From the glory years of the the way from Zeeland in the ‘En wat ga jíj nu eigenlijk doen?’ hoorde Diederik van Vleuten in 20092019: meermaals, Rembrandt Year 1/2 nadat de samenwerking met Erik van Muiswinkel beëindigd was. Een paar Golden Age, when the city’s fortune south up as far as the Dutch Come face-to-face with the quintessential maanden later begon zijn zegetocht. islands. Seaside towns of Zand- master of the Dutch Golden Age in a new tekst Mike Peek voort and IJmuiden are only a major exhibition titled All the Rembrandts short journey away. Check out at the Rijksmuseum. The exhibition opens one of the summer events om the Rembrandt Year 2019 (rembrandt-2019.nl), page 81 and make the most of oeval bestaat niet. Op de dag dat het duo voelige snaar mee te raken bij het publiek. page Van Muiswinkel & Van Vleuten uit elkaar ‘ Ik ben heel which marks 350 years since the famous Amsterdam’s beaches! viel, kreeg laatstgenoemde een telefoon- precies, wil Wanneerartist’s kreeg death. je door There dat are Daar Rembrandt- werd wat tje van zijn vader. De volgende dag stond alles uitleg- groots verrichtrelated eventseen hype throughout werd? the year, gen. Ik begon hij bij zijn zoon op de stoep met het com- ‘Dat kan ikincluding natuurlijk at alleen the artist's met terugwerkende former home, kracht plete Indië-archief van hun familie. In met ander- zeggen, maar na mijn allereerste try-out in het M-Lab now the Rembrandt House Museum. Tdat archief zaten onder andere de memoires van Oom half uur vóór viel het me al op dat ik zoveel mail kreeg. En ik had DURATION: 2 HOURS Zandvoort Beach Jan. Van Vleuten besloot al snel een soloprogramma te de pauze. Dat echt in alle eerlijkheid gedacht dat ik hooguit een week maken over deze ‘Volstrekt Onbekende Nederlander’ gaat natuur- in Theater Bellevue zou staan met die voorstelling. en zijn avonturen in De Oost. Hij bleek er een zeer ge- lijk niet.’ Elke avond honderd mensen en dan lekker vertellen
I AMSTERDAM MAGAZINE
For full listings of what’s on in As refreshing as lemonade but so Beluga lentil salad with hard-boiled eggs, mush- Amsterdam, much better for you: lemon & fi g rooms, Parmesan, veggies, seeds and greens in a Pop & Rock visit our website: Eat water kefi r (€5.95) fromThull’s . truffl e dressing (€9.50) at organic salad bar,Venkel . iamsterdam.com/ 44 | TEXT: RHYS ELLIOT AND ALEX HIBBERT whats-on | 4545 © KITT WOODLAND © 20 | TEXT: KARIN ENGELBRECHT PRETORIUSSTRAAT 69, THULLS.NL JAVASTRAAT 55, VENKELSALADE.NL 21
alt-J Justin Timberlake Since their Mercury Prize-winning From pop idol to Hollywood star, Timberlake is a The Real McKenzies Combining tartan kilts with bomber debut album An Awesome Wave, man of many talents. But in recent years, he’s taken jackets, this Canadian band special- this British indie-pop band have a step back from his other ventures to focus on his ises in Celtic punk, so get ready for staked their claim as one of the music – and the result might bagpipe melodies and catchy guitar
world’s most distinctive and surprise you. His latest album ALWIN RONY © riff s in equal measure. The band’s forward-thinking rock groups. came out of left field, with signature fusion of punk and folk is Bar Kantoor Live, they can really rock, and the some folk and country influ- exemplifi ed by last year’s record Two The old kantoor (‘offi ce’) of Amsterdamse Bos seems also to ences to complement the Devils Will Talk. Amsterdam’s former Western Sjefi etshe suit their more idiosyncratic lean- usual pop, R&B and neo-soul. Gas Works (Westergasfabriek) Try a ‘Dam-style take on ings – including songs built on Expect tried-and-tested an- 22 AUGUST, MELKWEG is now a 100% sustainable ceviche’ (you get three) plus odd tribal chants, string arrange- thems like ‘Cry Me a River’. restaurant with a mean green paired cocktails and a dessert ments and chamber woodwinds. 15 JULY & 25 AUGUST, ZIGGO DOME interior where the organic all- for €50 at this popular pop-up Wolfmother 26 & 27 AUGUST, AMSTERDAMSE After a massive show day menu resembles a folder, concept. For details and dates, BOS THEATRE the bar is made of antique see Facebook. last year, Australia’s Fresh & Green coolest hard rockers are offi ce drawers and an aqua- FACEBOOK.COM/ ponics eco-wall off ers a built- PG/SJEFIETSHE/EVENTS again hitting the stage in herb garden and fi sh tank Too hot to bother? Here’s how to cater to all your in Amsterdam. While stocked with rainbow trout. they’re mostly known coolest summer eating inclinations. for their 2005 hit single HAARLEMMERWEG 10 BARKANTOOR.NL ‘Woman’, the band’s s the temperatures go up, our inclination for eating hot and heavy Lenny Kravitz maintained marriage of foods tends to go down. Instead, we crave something refreshing, Whether you’re 16 or 60, you’ve un- modern and classic rock Ed Sheeran leafy or raw. But, while you’ll fi nd plenty of salads, traditional tar- doubtedly heard of Lenny Kravitz. His has ensured their con- Atares, and trendy citrus-soaked fi sh on Amsterdam’s restaurant menus, it’s retro sound – incorporating elements tinued relevance. And he British ginger song factory continues his the recent rise of the ‘health food’ specialist that’s particularly noteworthy. of blues, rock, reggae and more – has given the raw passion of mission to conquer the world with music as he Bullet for My Valentine helped the Grammy Award-winning 2016’s Victorious, these returns to Amsterdam as part of his Divide world In fact, over a dozen poké bowl places have popped up in the last year, and Persijn This Welsh metal band is celebrating its 20th anniver- T songster win over fans all around the Aussies are bound to tour. He’s smashed records across the globe and become so many vegan hotspots have opened recently that Amsterdam now has the You can’t get it much fresher sary this year. What better way to mark two decades Jack White world. Expect all the crowd-pleasing stay in musical orbit for the world’s biggest male pop star since releasing his de- dubious claim of being ‘Vegan Capital of Europe’. Meanwhile, the slew of new or greener than the locally- Founding member of The White Stripes, The Raconteurs and of awesomeness than a massive European tour? classics at this show – as well as years to come. but album in 2012, so it’s unsurprising that he’s playing sushi concepts slinging all-you-can-eat raw fi sh shows no signs of abating. sourced mozzarella in this The Dead Weather visits Amsterdam as part of his first tour BFMV’s sound combines the harsh vocals and blis- some new favourite tracks from this two dates at the pretty gigantic Amsterdam ArenA. If Even Amsterdam’s Insta-famous avocado restaurant, The Avocado Show, has summery Dutch Caprese. in almost four years. Supporting his third solo album Board- tering riffs of thrash metal with the catchy choruses 24 JULY, MELKWEG year’s Raise Vibration. Just don’t ex- his headlining slot at Glastonbury festival taught us sprouted a take-out sibling and a second eatery is set to open soon. As the AMSTELVLIETSTRAAT 4 ing House Reach, the Detroit provocateur flits between funk, of pop. Not enough metal for you? Also playing are PERSIJN.NL pect him to take off those now-iconic anything, it’s that Ed isn’t shy when it comes to these trend for lighter, greener foods goes mainstream, it’s perhaps no surprise that rock, rap and EDM-influenced sounds with ease. Asking Alexandria, Crossfaith and DED. some are taking the idea of sustainable sourcing even further. Two recently shades. epic venues. 2 JULY, AFAS LIVE 12 JUNE, MELKWEG opened restaurants have installed aquaponics systems, which allow them to 24 JUNE, ZIGGO DOME 28 & 29 JUNE, AMSTERDAM ARENA raise fi sh and grow produce in a symbiotic environment, after which as much
as possible (yes, even the fi sh) is used fresh in the restaurant or pickled for advert advert advert later use. Fermentation is, of course, not only benefi cial for the environment BOB REYNOLDS GROUP JAY-Z AND BEYONCÉ PAUL SIMON AIRWAYS EILEN JEWELL This show sees tenor sax- (because it eliminates food waste) but thanks to gut-friendly bacteria and The music world’s biggest Legendary26/11 musician Paul Who said boybands were Jewell’s belting brew of ophonist Bob Reynolds food enzymes, very healthy, too. And so, it all comes full-circle. power couple last toured Simon visits Amsterdam as out of fashion? Not UK- Americana, blues and stepping out of the shad- together in 2014 to pro- part of his fi nal Homeward based group Airways, honky-tonk is as endearing ow of crowd-pullers such mote Beyoncé’s self-titled Bound tour. This is the cul- who combine the in- as it is enduring, which as Snarky Puppy, Willie album and Jay-Z’s Magna mination of a career that struments and intensity is why she’s released an Nelson and John Mayer. Carta Holy Grail, but since Prinz Wolf began in the early ’60s and of indie with the banter impressive seven albums The Netherlands’ fi rst ‘tartaria’ Reynolds and his crew’s then their fame, family Every ROMAN Friday morning saw him release a string and boisterousness of already. She and her tour- contemporary jazz is cele- and fortune has only got from TRAGEDIES off ers seven hand-cut tartares, 10:00 – 13:00 of iconic albums as a solo 15 – 21 JUN boybands. Poppy one ing band are best seen in brated for its ability to be bigger. Expect fireworks, including classic steak, artist and as duo, Simon & SURTITLED minute and riffi ng the small, intimate venues, Glazed earthenware simultaneously calming, screams and a spectacle Alkmaar - oldest cheese market, IN ENGLISH seafood, veggie and fruit (!) just outside Amsterdam Garfunkel. next, these boys are the making this show quite engaging and masterful. to remember. Great photo opportunities with cheese, traditional cabbage-leaf tureen, cheese girls and bearers. Evening markets also 7 & 8 JULY, ZIGGO DOME best of both worlds. the gem. versions (from €8). 2 JUNE, BIMHUIS available during the peak season. 19 & 20 JUNE, AMSTERDAM 26 JULY, SUGARFACTORY 12 AUGUST, BITTERZOET available at ARKET PRINSENGRACHT 411 ARENA WWW.VISITALKMAAR.COM (€25, arket.com) PRINZWOLF.NL
I AMSTERDAM MAGAZINE I AMSTERDAM MAGAZINE I AMSTERDAM MAGAZINE I AMSTERDAM MAGAZINE
media rates 2019 | amsterdam&partners | 21 NEIGHBOURHOOD GUIDE guide featuring highlights of Amsterdam’s neighbourhoods
Rijks museum General Welcome! Rijks museum • amsterdam&partners guides visitors through all the inspiring and varied at- Welcome! tractions that Amsterdam’s different neighbourhoods have to offer Rijks museum Welcome! • Highlights per neighbourhood (culture, entertainment, restaurants and cafes,
shops, architecture, parks, recreation, city beaches, attractions and buildings & monuments) • Background stories from the neighbourhoods Amsterdam • Cycling, walking and shopping routes neighbourhoods • Hidden gems Open Daily Amsterdam 9 am – 17 pm • A renewed edition is published every year Rijksmuseum.nl neighbourhoods Amsterdam Founder main sponsors iamsterdam.com/neighbourhoods Open Daily iamsterdam.com/buurten 9 am – 17 pm neighbourhoods 30bu60 RIJKS_ADV_CANAL_148x210 COATED 2.indd 1 Rijksmuseum.nl10-03-16 14:36 Open Daily Founder main sponsors iamsterdam.com/neighbourhoods 9 am – 17 pm iamsterdam.com/buurten Circulation & Distribution
Rijksmuseum.nl 30bu60 RIJKS_ADV_CANAL_148x210 COATED 2.indd 1 10-03-16 14:36 Founder main sponsors iamsterdam.com/neighbourhoods iamsterdam.com/buurten • Circulation 150,000 NL/ENG
30bu60 RIJKS_ADV_CANAL_148x210 COATED 2.indd 1 10-03-16 14:36 • Distribution through I amsterdam Stores, coffee tables in restaurants and
20 23 cafes, 3/4/5-star hotels in the Metropolitan Area, resellers of the I amsterdam
advertorial DISTILLEERDERIJ ’T NIEUWE DIEP This lovely old pumping station ip places, green in Flevopark was built in 1880 and was completely renovated in mid 2010. It’s now home to a City Card, events of amsterdam&partners (trade, press), entrepreneurs spaces and diverse faces distillery and tasting room where visitors can try one of around 100 house liqueurs and Dutch jenevers. Het prachtige Gemaal in het Flevopark is gebouwd in 1880 Top 3 en na restauratie medio 2010 Cotais TROPENMUSEUM geopend. In het Proefl okaal The Tropenmuseum is a zijn zo’n honderd zelfgemaakte THE WALTER WOODBURY BAR museum about people. It is likeuren en jenevers te proeven. Treat your taste buds to Lady- located in one of the most Flevopark 13 boys, Sour Monkeys and other beautiful museum buildings nwediep.nl gin & tonics, while you feast your in the Netherlands. 7, 14 eyes on the beautiful Javanese Experience the enormous interior. Sizes & rates wealth of cultural diversity STUDIO/K In deze bar met Javaans interieur in the world. From Africa to With a cinema, theatre, club, geniet je van Ladyboys, Sour West and South-East Asia, restaurant and huge terrace, Monkeys en andere gin-tonics. from New Guinea to Latin the student-run Studio/K is a real Javastraat 42 America. cultural hotspot. walterwoodburybar.nl Het Tropenmuseum is een Met een bioscoop, theater, 37, 41 3, 7 For more information mail to [email protected] museum over mensen, geves- club, restaurant en een tigd in een van de gigantisch terras is het door HENRY’S BAR mooiste museumgebouwen studenten gerunde Studio/K een Insider tip: only open on Thurs- van Nederland. Beleef de ware culturele hotspot. days, Fridays and Saturdays enorme culturele diversit- Timorplein 62 in the evening, with cocktails eit die de wereld rijk is. Van studio-k.nu inspired by Bukowski quotes. Afrika tot West- en Zuidoost 14 Lokale tip: alleen open op Azië, van Nieuw-Guinea tot donderdag-, vrijdag- en Latijns-Amerika. VANMOOF BRANDSTORE zaterdagavond, met cocktails Linnaeusstraat 2 Fancy a designer bike that has geïnspireerd door citaten van tropenmuseum.nl been customised exactly to Bukowski. 9,14 your wishes? The bike surgeons Oosterpark 10 at VANMOOF can easily fulfi l henrysbar.nl DAPPERMARKT those dreams. And you can even 37 3, 7 Some 250 stalls sell everything take it for a test drive round the from tulips and textiles to fi sh nearby Oosterpark. SMOKIN’ BARRELS and soft furnishings. A melting Wil je een designfi ets die he- Beer cocktails, gin & tonics, long pot of cultures, this is the place lemaal naar jouw wensen wordt drinks and American classics like to source hard-to-fi nd ingre- afgesteld? De fi etsdokters van the Mint Julep. Oh, and Smokin’ dients. VANMOOF regelen het voor je. Shots, too. Consider yourself In zo’n 250 kramen wordt hier Uiteraard kun je ook een proef- warned! echt álles wat je kan bedenken ritje maken in het Oosterpark. Biercocktails, gin-tonics, long- verkocht, van tulpen en tonijn tot Mauritskade 55 drinks en Amerikaanse klassiek- taugé en textiel. Dé plek voor vanmoof.com ers als de Mint Julep. En Smokin’ exotische ingrediënten. 7, 10 Shots. Wees gewaarschuwd! Dapperstraat Beukenplein 22 dappermarkt.nl smokinbarrels.nl 37,41 3,7,9 37
bos en lommer & bos en lommer & 56 Amsterdam NEIGHBOURHOODS/BUURTEN de baarsjes 58 msterdam NEIGHBOURHOODS/BUURTEN de baarsjes
In deze 24-uurslocatie ben je de PODIUM MOZAÏEK Een van de leukste horeca- hele dag en nacht zoet, want With a programme of world gelegenheden in BoLo: naast dansen en concerten music, theatre, cabaret and het Wilde Westen! Ontbijt, bezoeken in de club kun je hier dance, Podium Mozaïek cel- tosti’s, broodjes, salades en ook eten, drinken en sporten. ebrates cultural diversity in 1001 lekkere houtovenpizza’s – die Dr. Jan van Breemenstraat 1 ways. During the weekends, the laatste gaan op maandag en deschoolamsterdam.nl Theatre Café serves a traditional donderdag met korting over 13 Turkish breakfast from 10 a.m. de toonbank. until 3 p.m. Bos en Lommerplantsoen 1 HOTEL NOT HOTEL Dit cultuurpodium programeert wilde-westen.nl Ever fancied sleeping in an wereldmuziek, theater, 15, 21 7, 14 Amsterdam tram carriage, a cabaret en dans en viert op secret bookcase or a crow’s 1001 manieren de culturele advertorial nest? Then this is the place for verscheidenheid. In het fi jne café TOON AMSTERDAM you. Not only are the rooms wordt elk weekend van 10.00 This beautifull shop offers ‘not rooms’, the lobby is not a uur tot 15.00 uur Turks ontbijt the work and products of lobby, but one big cosy living geserveerd. around 80 Amsterdam- room-cum-library, instead. Only Bos en Lommerweg 191 based creatives, mixed the Kevin Bacon bar seems to podiummozaiek.nl with a pretty selection of be what it says – and that’s quite 21 7, 12, 14 vintage. simply, a bar. In deze prachtige winkel Hier slaap je in een tramcoupé, WILDE WESTEN AMSTERDAM vind je werk en producten een geheime boekenkast of One of the best foodie hangouts van zo’n 80 makers uit een crisisvrije zone. De lobby is in BoLo, Wilde Westen Amsterdam. Én een fi jne een kruising tussen bibliotheek, Amsterdam has a delicious menu selectie vintage. galerie en huiskamer. Alleen de of breakfasts, sandwiches, salads Jan Evertsenstraat 8 Kevin Bacon-bar is, verrassend and tasty wood-fi red pizzas – toon-amsterdam.nl genoeg, gewoon een bar. the latter of which are available 7, 13 Piri Reisplein 34 at a discount on Mondays and hotelnothotel.com Thursdays. 7, 17 for insider tips check geefomde aneef.nl boloboost.nl iamsterdam.com
HET HUYSRAAT REMBRANDTPARK KESBEKE Seek out the most beautiful With plenty of grassy fields, Kesbeke is the one-and-only Scandinavian designer furniture, ponds, playgrounds and De pickler of truly authentic lighting and accessories for your Uylenburg (the oldest petting Amsterdam pickles. You won’t home while enjoying a nice cup zoo in the city), Rembrandtpark find better gherkins, pickled on- of tea or coffee. is a great destination for a relax- ions, piccalilli (or pickling vinegar Bij Het Huysraat vind je de ing stroll or day out. for that matter) anywhere else in mooiste designmeubels, Het Rembrandtpark is een the city. verlichting en accessoires. Je fijne plek om te wandelen of De enige inleggerij van echte kunt hier tussen de mooiste te relaxen. Er zijn grasvelden, Amsterdamse tafelzuren is Scandinavische merken inspiratie vijvers, speelplaatsen en Kesbeke. Hier haal je de beste opdoen voor thuis, met een De Uylenburg, de oudste augurken, uitjes, piccalilly en lekkere kop thee of koffie erbij. kinderboerderij van de stad. inmaakazijn om zelf te pickelen. Witte de Withstraat 182HS 18 13 Adolf van Nassaustraat 2-8 hethuysraat.nl kesbeke.nl 7 21
22 | amsterdam&partners | media rates 2019 METROPOLITAN CAMPAIGN 6 maps with highlights of the Amsterdam Area
A A A General A A AA The Metropolitan campaign is directly linked to the ´Visit Amsterdam, See Holland’ project and is Discover the Amsterdam Area Discover the Amsterdam Area Discover the Amsterdam Area aimed at attracting visitors staying in Amsterdam to spend some time in the area
nc udes nc udes nc udes area ma area ma area ma da tri s CASTLES da tri s OLD da tri s FLOWERS OF & GARDENS HOLLAND AMSTERDAM Discover the Amsterdam Area Discover the Amsterdam Area Discover the Amsterdam Area Advertising opportunities In one of the six theme maps: Flowers of Amsterdam, Old Holland, Castles & Gardens, Amsterdam
Includes Includes Includes area map & area map & area map & day trips day trips day trips Beach, New Land and Authentic Haarlem
.iamsterdam.com/area .iamsterdam.com/area .iamsterdam.com/area © TIM BELDMAN
Cover Haarlem .indd 1 16-03-16 15:16 Target group • International visitors staying in Amsterdam www.iamsterdam.com/area www.iamsterdam.com/area • Visitors from core markets (Germany, Belgium, UK, Italy, Spain, France, US) • Average age 36 r e e r m Public Transport Map e r Almere Centrum Amsterdam Central Station mere 322 • Travels to destinations in the area by public transport m Almere Centrum Elandsgracht Bus station e e Pampus r Forts and Country Estates (full day) burg msterdam it Take the train from Amsterdam Central Station to Naarden-Bussum (towards Amersfoort Vathorst or Zwolle 327 328 via Weesp, platform 11). From Naarden-Bussum, take bus 110/151 to Naarden (50 mins total). Walk around this Amsterdam Amstel Bus station ‘t Oor preserved fortified town and visit the Dutch Fortress Museum . From Naarden, take bus 110 or 602 or cycle to Brandweerkazerne Almere Marina Muiden. A lovely walk through the historic centre of Muiderzand Muiden brings you to the medieval Muiderslot Castle • Decides to visit the region at the last moment Amsterdam Zuid (free entrance with your I amsterdam City Card). From uiden Duivendrecht Muiden, P+R Terrein Muiden, take bus 110 to Weesp. Rent a bike at the bus/ A Amsterdamse m train station (Fietspoint, 12.50) and follow the River Vecht. s The riverbank offers unimpeded views of the imposing oo me Bos e er Leisure Lakes castles (such as those at Breukelen and Oud-Zuylen), ornate country estates and accompanying tearooms. Don’t forget to stop by at Fort Uitermeer . Next to the fort Amstelveen Schiphol A’dam Bijlmer ArenA you’ll find a lovely restaurant – the perfect stop for a Centrum ui en Airport Amstelveen Bus station Weesp refreshing drink or good meal. To discover all the forts and oo ddor B G castles in this area, download the English app with free ees Fortress Stretch Bus station audio tour (search for ‘Layar’ and then ‘Fortenland’ in the Ouderkerk a/d Amstel app store). From Weesp, trains back to Amsterdam run Hoofddorp Amstelveen aarden every 15 minutes. See www.vvvgooivecht.nl for cycle routes. uder er Westwalstraat a/d mste Rundervreugd A
ch D e Amstel River Country Side Naarden-Bussum Historical River Estates A e ee se a smeer ussum
C e sse Bussum-Zuid HAVEN VAN 'T GOOI s Come enjoy the old village, the charming Flora m Nederhorst den Berg min Visitor Information Centres Zwarteweg A • Circulation & Distribution Holland aren shopping center and the Huizer museum. Leisure Lakes I amsterdam Visitor Centre Brink The hiking route Huizer Milk maid takes you es Central Station or Amsterdam Airport Schiphol • Bus station Natuurmonumenten www.iamsterdam.com/area past historic farms and fishing cottages. e er sse s ra e and s ra e and Experience the charming Nautical Quarter A VVV Naarden (www.vvvnaarden.nl) ithoorn Hilversum • with its restaurants and cosy terraces. e ee se Mediapark B VVV Weesp (www.welkominweesp.nl) F E C VVV Aalsmeer (www.vvvaalsmeer.nl) Visit the Old city harbour, the Botter yard • D VVV Bussum (www.vvvbussum.nl) and historical fishing botters. Amstelplein sse Hilversum Kudelstaart E VVV Hilversum (www.vvvhilversum.nl) The total circulation of the six theme maps is 120,000 copies Distribution via the I amsterdam Visitor Huizen offers fine hotels and b-and-b F VVV Wijdemeren (www.vvvwijdemeren.nl) • accommodations and there are all kinds i ersum G VVV Huizen (www.vvvhuizen.nl) of activities and events. i drecht Leisure Lakes Highlights • And free parking! Pampus, isle of Amsterdam Wilnis Amsterdam Castle Muiderslot Dutch Fortress Museum Museum Weesp oos rech se min ech Nautical Quarter Huizen i nis Nieuw Loosdrecht Historical Garden Aalsmeer sse Bus Centres, participating parties and Holland Brochure Services Fort Uitermeer Centrum Bus stop Cobra Museum Railway Amsterdamse Bos (Amsterdam Forest) Castle-Museum Sypesteyn 0 1 2 3 4 5 km Breukelen Singer Museum Laren reu e en 6 Advertentie-3.pdf 1 2/28/2017 12:20:29 PM
AM-CastlesGardens.indd 1 3/9/17 13:47
Amsterdam & Region Travel Ticket (ARTT)
Get out of Amsterdam with the ARTT, which grants you unlimited travel on the city's public transportation and beyond. From flower auctions and windmills to beaches and Amsterdam Castle medieval castles, ARTT is the easiest and most economical way to explore everything the greater Amsterdam Metropoli- Muiderslot tan Area has to offer! Pick up yours at an I amsterdam Visitor Only 15 minutes from Amsterdam Centre, participating public transport company ticket counter or selected hotel or campsite. (Don't forget to check in and out whenever you get on or off a train or bus!)
C Find more information and a map of all included routes on:
MIKE BINK© iamsterdam om area M Daytrips Amstelland (full day) Y More information Fortress Stretch (1/2 day or full day) CM Rent a bike from one of Amsterdam’s many bike rental Take a tram, train or the metro from Amsterdam Central companies and head south towards Amstelveen and the MY Enjoy a day at thEth lakE Station to Amsterdam Amstel. From there, buses 320 and 322 Leisure Lakes (1/2 day and full day) beautiful Amsterdamse Bos (Amsterdam Forest). You can CY run regularly to the P+R Terrein stop in Muiden (30 mins). A also rent bikes at the entrance to the Amsterdamse Bos, as
lovely walk through the historic centre of Muiden brings you Set the alarm because it's time to discover the wonderful well as canoes for a view of the forest from the water. CMY to the medieval Muiderslot Castle (free entrance with your world of flowers at the FloraHolland flower auction ad K I amsterdam City Card) (www.muiderslot.nl). If you follow the (www.floraholland.com). The earlier you get here, the more In Amstelveen, pay a visit to the famous Cobra Museum canal towards Muiden, you will see the ferry to Pampus Island you’ll see (visit before 9 AM). Experience the hustle and bustle (www.cobra-museum.nl) or the smaller Jan van der Togt Weesp is often called ‘Small Amsterdam’ for it’s well (www.pampus.nl) on your right after about 500 metres (25% of the auction floor, watch traders bidding against the clock Museum (www.jvdtogt.nl). Continue on to Ouderkerk aan de preserved historic centre with old canals and discount with your I amsterdam City Card). The island and and be amazed at the quantity of beautiful blooms traded Amstel, a picturesque village established in the 12th century Send your email for more information to [email protected] abandoned fort have a mysterious air and make for an daily from more than 10 countries. on the River Amstel. The banks of the Amstel are bustling with monuments. This town is a hidden secret that interesting day out for visitors of all ages. fantastic cafés and restaurants with sunny waterside terraces. hosts plenty good shops and restaurants. At the Take bus 172 from Amsterdam Central Station (1 hour, direct After you’ve refuelled, visit the Netherlands’ oldest Jewish aalsmEEr heart of it all, the 18th century town hall houses a Another ferry (25% discount with your I amsterdam City Card) connection). After your visit, take bus 172 again to the cemetery, Beth Haim. remarkable museum. (www.amsterdamboatexcursion.com) runs directly from Hortensiaplein stop. From here you can walk to Westeinder Pampus Island to Amsterdam IJburg, from where you Rondvaart (20 mins total), a company that operates boat tours The route back to Amsterdam is lovely; in no time at all you’ll can take tram 26 back to Amsterdam Central Station on the Aalsmeer lakes. You’ll float past countless islands be cycling past grazing cows and elegant country houses. (April–October). teeming with flora and fauna. Brochures of the different cycle routes are available in the www.vvvgooivecht.nl www.westeinderrondvaart.nl I amsterdam Visitor Centre at Stationsplein. www.vvvaalsmeer.nl
ndustria eritage ma to n arbours msterdam ater and
In the 17th century, some 600 windmills were With green meadows, traditional farmhouses The former Zuiderzee boasts many historic built in the Zaan region. Today, this area is and two UNESCO World Heritage sites, harbour towns and picturesque old fi shing a magnifi cent piece of perfectly preserved Amsterdam Waterland offers an abundance of villages. industrial heritage. activities for anyone who enjoys the outdoors.
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Amsterdam Waterland is a unique piece of ‘real’ Holland Nature lovers in need of a little Rest & Relaxation should visit above the North Sea canal. In many places you have the Fort Resort Beemster. Located in a UNESCO-protected fort, feeling that time has stood still. The picturesque image that part of the Defence Line of Amsterdam, the fort’s super-thick many foreigners have of Holland really exists – in Amsterdam walls are the starting point for a super-ecologically Waterland. Here you’ll find rustic villages of olden times, responsible wellness centre. Fort Resort Beemster uses surrounded by vast fields or tucked away behind the dykes of durable materials, solar panels and dune sand for the the IJsselmeer, with charming streets, endless greenery, purification of rainwater. windmills and plenty of water. Two of the nine Dutch The result? You can relax and be pampered with a clear inscriptions on UNESCO’s World Heritage list are located in conscience: energy consumption has been reduced to a Amsterdam Waterland ( . hc.unesco.org). You can easily quarter of former use. explore this region by bike, as it is very close to Amsterdam . ortresortbeemster.n and there is not much traffic. Some wonderful cycle routes can round the aan be found at .c c eamsterdam.com.
During the 1600s, wood was sawn and sails and ropes were utch o ore dam made in the windmills of the Zaan region. The strategic location, on the water and in close proximity to Amsterdam, Strategically located at the edge of the former Zuiderzee, the Edam is one of Holland’s best-kept secrets. In the 14th and ee ater and rom the ater saw the area flourish during the Golden Age. The 11-kilome- scenic towns and villages of Edam, Volendam, Marken and 15th centuries, the fortress town was one of the country’s most tre waterfront of the River Zaan connects approximately 75 Monnickendam were once about two things: fishing and important commercial centres, with thriving shipbuilding, The name says it all: Waterland has a lot of water. What better vintage industrial buildings, including windmills and the vast trading. When the Zuiderzee was later impoldered to become timber and cheese trading industries. It continues to be way to discover this area than, yes, from the water? The Industrial Wall at Wormer. It makes for a surprisingly beautiful the fresh-water IJsselmeer, the area changed dramatically. known around the world for its cheese. Until 1922, farmers charming Theetuin Overleek tea garden rents out silent view from the river. At the start of the River Zaan is the Tsar Fortunately, the authentic character of each of these places from the surrounding area sailed by boat to Edam’s cheese electrically propelled ‘whisper boats’. Another option is to Peter House – one of the oldest wooden houses in Holland has been preserved. A visit here is like travelling back in time. market, where their produce was weighed and sold. You can book a canoe tour with Wetlands Safari. Paddling slowly – where Peter the Great spent a week learning the craft of De Simone Hoeve, Alida Hoeve and Jacobs Hoeve are see these old practices for yourself when the cheese market is through this unique watery landscape, which inspired Golden shipbuilding in 1697. Nowadays it’s open to public. The city traditional cheese farms that keep alive the old-fashioned revived every Wednesday in July and August (every Age painters such as Rembrandt and Ruysdael, you’ll see of Zaandam itself is a lovely place to spend a few hours. Dutch craft of cheese making with staff demonstrating their Wednesday, 10:30–12:30, 5 July–23 August). numerous water and songbirds. Where possible, you’ll get out artisan skills. of the canoe to walk among the reeds. An expert English- roe in ater and urmerend TIP: Free entrance to the Tsar Peter House and Molenmuseum . aagho and.com he eemster o der speaking guide will inform you about the local wildlife. Koog aan de Zaan with your I amsterdam City Card. . et andssa ari.n Surrounded by fields, Broek in Waterland’s rural setting . aanstree .n / isitors ar en Lying approximately 3.5 metres below sea level, this might belies its strong links with Holland’s maritime past. But in the seem an unlikely place to live! But in the 17th century, the 17th and 18th centuries, the village was the home of many So picture perfect it’s like stepping into a 17th-century Dutch Dutch conquered the water here and transformed the inland successful ship owners, captains and merchants. Their wealth landscape painting, historic Marken with its characteristic lake De Beemster into a polder, conveniently organised in made it one of the most prosperous villages in the area. The green wooden houses – 145 of which are national perfectly geometrical quadrants. Later, 'stolp farms' and charming wooden houses, carefully restored and painted in monuments – was an island in the Zuiderzee until 1957, when historic villages sprung up in the landscape, which is now a authentic ‘Broeker’ grey, now attract artists and other creative it was connected to the mainland by a dyke. You may UNESCO World Heritage site. types. The village is best explored on foot or by bike – it’s recognise the lighthouse, the ‘Horse of Marken’, from adverts . aagho and.com just a short cycle ride from Amsterdam. Continue further for Heineken beer. Board the Volendam-Marken Express (ferry, north and you’ll reach Purmerend. The town’s economy was sails year round) to travel between the old fishing villages of built on trade and it is still a busy market town. Regular Volendam and Marken. ‘theme’ markets are organised such as the matsmarkten (bar- gain markets), which take place every last Thursday of the TIP: Volendam-Marken Express free with your I amsterdam City month between May and September. Card .mar ene ress.n maar as utch as it gets
Every Friday, Alkmaar’s picturesque centre is awash with visitors, all eager to see the city’s famous cheese market.
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The Old City (across the bridge at Waagplein) is especially famous for its historical atmosphere. You can easily spend an afternoon browsing in the many unique shops found behind o endam the most photogenic façades. The Holland Cheese Museum is as inseparably linked with Alkmaar as its world-famous Volendam is known for its traditional costumes, music and cheese market. In the historic Weighing House on Waagplein, fish. The characteristic small houses, which together with the Holland’s two most famous cheeses, Edam and Gouda, are canals and the drawbridges form the most picturesque spots, given top billing. aanse chans present the visitor with an atmosphere of geniality and . aasmuseum.n romance. Hotel Spaander, on the waterfront, opened in 1881 With its traditional houses, windmills, warehouses and to accommodate the artists who flocked to Volendam to When you are in Alkmaar, visit the nearby Museum Mill in workshops, this historic village offers a preserved glimpse of paint. It soon became a meeting place for painters from all Schermerhorn. The Museum Mill is one of 11 remaining mills what it was like to live in the industrial heart of Holland in the over Europe. The more than 1,400 works of art in the hotel in the 400-year-old milling system in the Schermerpolder. It 18th and 19th centuries. Many of the village’s characteristic attest to this heyday. represents the basis of the world-renowned Dutch water uider ee useum houses are now museums, restaurants or workshops – like management. pancake restaurant De Kraai and Henri Willig’s cheese farm, TIP: Volendams Museum free entrance with your msterdam egion ra e ic et .museummi .com In the Zuiderzee Museum you will find everything about life the Catharina Hoeve – while others are still private I amsterdam City Card . o endamsmuseum.n around and on the former Zuiderzee. The Outdoor Museum residences. Some of the remaining Zaanse Schans windmills Get out of Amsterdam with the ARTT, which grants you a heese is a village in itself. It comprises over 140 historic houses, are also open to the public. The Zaans Museum – located at unlimited travel on the city's public transportation and shops and workshops from the various towns and villages the entrance of the Zaanse Schans – introduces visitors to a beyond. From flower auctions and windmills to beaches and For hundreds of years, cheese has been traded in the around the former Zuiderzee. Go and take a stroll through world-famous piece of Holland: the windmills, industrial medieval castles, ARTT is the easiest and most economical same manner in Alkmaar. In the morning, cheese purveyors the fishing village, along the town canal, round the church heritage and green wooden houses. You will see Dutch way to explore everything the greater Amsterdam ceremoniously lay out their wares in waxy rows on Waagplein and then along the dike to the harbour. There are lots of paintings, costumes, artefacts and a Zaan-related work of Metropolitan Area has to offer! Pick up yours at an square. After the ringing of the cheese bell at 10:00, trading things to see, but as many things that you can do. The Claude Monet (audio tours available in eight languages). At I amsterdam Visitor Centre, participating public transport begins and the Cheese Carriers Guild springs into action, Outdoor Museum is open from 1 April to 29 October 2017. the heart of the Zaans Museum, a chocolate and biscuit nnte ote aude onet company ticket counter or selected hotel or campsite. (Don't its members identifiable by their colourful hats. The cheese factory is brought to life in the Verkade Experience. Don’t forget to check in and out whenever you get on or off a train carriers transport the heavy cheeses to the weighing scales forget to buy some ‘memories’ to take home at Kooijman's ‘Zaandam is quite remarkable,’ wrote Claude Monet, ‘and onnic endam or bus!) on wooden sledges, called ‘berries’. Cheeses are checked for ndoor useum Wooden Shoe Workshop. there is enough to paint for a lifetime.’ Indeed, the region quality: dealers in white smocks insert a hollow rod to extract The Indoor Museum is the treasure house of the Zuiderzee. does seem to have inspired him: during his short stay here in The beautiful harbour town of Monnickendam is home to ARTT tickets are valid on any bus, tram, metro and train services a sample, then sniff and crumble the cheese to check fat and The collection is displayed from a contemporary perspective TIP: Free entrance with your I amsterdam City Card to the Zaans 1871, Monet created 25 paintings. One of his paintings can be dozens of monumental buildings. In the 17th century – the offered by GVB, Connexxion, EBS and NS (including night buses) moisture content. Traders haggle about the price by clapping by a variety of exhibitions. Join the Journey Around the Museum, four windmills, the Wever's House, Coopery, Museum found in the Zaans Museum in Zaanse Schans. But what would Dutch Golden Age – shipyards and smokehouses were from 0:00 until 4:00 the following day. Tickets also accepted on each other’s hands. In the meantime, the cheese girls in their Zuiderzee and experience what life around this former inland Zaanse Tijd, and Honig Breethuis, which is just around the corner. Monet have painted had he walked around Zaandam today? established in Monnickendam and never left: even now, the Arriva bus 50 from Haarlem and Arriva bus 858 from Amsterdam traditional costumes hand out samples to visitors. By 13:00, n hui en sea was like. But do not forget to admire the extensive Probably the building of the now world-famous architects historic buildings and street names are reminiscent of its Airport Schiphol to Keukenhof Gardens 23 March–21 May 2017. trading is complete and the Waagplein once again becomes collection of historic boats in the Ships’ Hall! TIP: Admission to the outdoor portion of Zaanse Schans is free, Miller & van der Winden, next to Zaandam’s train station. A industrious past, when trades and crafts flourished. During 1-day tickets are €18.50, 2-day tickets €26 and 3-day tickets one huge outdoor café. The history of the Dutch East India Company, the VOC, is still . uider eemuseum.n but opening times and entrance prices vary for each of its modern interpretation of the traditional green Zaan houses, summer holidays you can experience these bustling scenes of €33.50. visible in Enkhuizen today. In the 17th and 18th centuries, it museums, workshops and windmills. Special discount cards are the gigantic, 12-storey structure is the showpiece of the Inntel fish smoking and fishing boats again during the 'fish days' in Every Friday, 10:00–13:00 and some Tuesday evenings, 19:00–21:00, was the largest trading company in the world. Enkhuizen’s TIP: Free entrance with your I amsterdam City Card available from .iamsterdam.com/cit card or the Zaanse hotel chain. The blue house at the top is based on the the picturesque inner harbour. Find more information and a map of all included routes on: 31 March–29 September. favourable location beside the IJsselmeer made it an BooQi products are produced under license and Schans Information Centre at the Zaans Museum. eponymous painting Monet made in 1871 in Zaandam. .monnic endammer isdagen.n iamsterdam om area .cheesmar etho and.com attractive base for them. are subject to design registrations and trademarks. © Booqi Media Solutions BV www.booqi.com call +31 (0)20 7163151 NO28112/31
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H. STOFFELSTR. O S100 SWAMMER- PO B NT STADHOUDERSKADE POLDERWEG Tickets online only STR. HO AMSTELDIJK L VAN EEGHENSTR. O RST HEMONYSTRAAT DAMSTR. WILLEM STR. 24 F VAN DE E RUYSCHSTRAAT VROLIKSTRAAT HO E R OOSTER RINGDIJK • Publication date: summer 2019 SANDBERGPLEIN 1E J.V. CAMPEN-. R o se oat se m 50 3 PIETER DEYMAN- D W Woonbootmuseum - 9 ANDREAS 2 STR. E 60 S EG 4 P N SCHELFHOUTSTR. ZOCHERSTR. S useum WEG IJS LE WANNING RUYSDAELKADE STR. O POLDERWEG D I T 5 MUSEUM- 2E J. VAN CAMPENSTR. HEMONYLAAN LAAN A N www.vangoghmuseum.com R STRAAT LINNAEUSSTRAAT R MARIE BEUKENWEG
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T R EOSSTRAATSTR. STADIONWEG AGAMEMNONSTR. R 51 37 ACHILLESSTRAAT RADIOWEG Make the most of your time in Amsterdam by planning your trip F RICHARD S VICTORIE WAVER STRAAT 40 T 65 STADE DE COLOMBES D WAALSTRAAT Canal Cruise Rondvaart Beurs van Berlage 7
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FOKKERWEG GELEENSTRAAT STR. uider SCHELDE DINTELSTR. STRAAT HENR. BOSMANSSTR. ARGONAUTENSTR. PRINSES MARIJKESTR. VON GUERICKSTR. Campsite Camping WEMBLEYLAAN 24 PLEIN ZOOMSTR. ieu e LUCHTVAARTSTRAAT GENERAAL VETTERSTRAAT Olympisch S112 1 e Waag S109 EUROPAPLEIN 62 FAHRENHEITSINGEL DULONG- D 15 WILLEM PIJPERSTR. WINTERDIJK ANFIELDROAD A Stadion 62 Police station Politiebureau ESPLANADE DE MEER DP STR. ster e raa plaats N ARGONAUTENSTRAAT eatri par ROOSEVELTLAAN STR. FIZEAUSTRAAT A MINERVAPAD HOENDIEPSTRAAT 15 RIJNSTRAAT PRATERLAAN L STADIONKADE R BOTERDIEPSTRAAT STRAAT I amsterdam isitor Centre UITER- WAARDENSTR. HUNZE- Hospital Ziekenhuis UITERWAARDEN- EG- O LAAN LAAN STRAAT c in el STADIONKADE LIEBIGWEG O Diamond Factories Diamantsli peri en PETER VAN 65 NIERSSTRAAT S110 OMVAL MIDDENWEG V VALSCHERMKADE EEMSSTRAAT FAHRENHEIT- tationsplein 10 (across from Central tation) ANROOYSTR. VECHTRSTRAAT WEESPERZIJDE Parking garage Parkeergarage p rtpar DIRK 4 KUINDERSTRAAT 52 N WEESPERZIJDE DINTEL UITERWAARDENSTR. A REAUMURSTR. 2 assan iamonds 9 ie er a en p rtpar A Coach parking ParkeerplaatsGAFFELSTRAAT Touringcar L 15 tadi n rac t PRINSES IRENESTR. Y CELSIUSSTR. PLOEGSTRAAT e c in el SCHÄFERSTR. PRINSES IRENESTRAAT VON GOOISEWEG EUROPAPLEIN D T STR. E Parking lot Parkeerplaats assan am uare ANTHONY
PARNASSUSWEG N IJSBAAN GRIFTSTRAAT I amsterdam isitor Centre PAD ALBLASSTRAAT N WAALSTRAAT E 62 65 K E TRAA 15 BERNISSESTRAAT WEIDESTRAAT MOERDIJKSTRAAT K Shopping area Winkelgebied FRED. ROESKESTRAAT STRAWINSKYLAAN MAASSTR. T J eespertre aart ZAAIERSWEG CosterD iamonds 11 I LANDBOUWSTRAAT
KRIBBESTRAAT Amsterdam chiphol Airport, Arrivals 2 at chiphol laza PILOTENSTR. N KINDERDIJKSTRAAT 19 5 E D IJTSS HUNZESTRAAT L 50 HELICOPTERSTR. IJSBAANPAD ID E S111 DRIEBURGPAD R STRAWINSKYLAAN ES T K Street market Markt VALSCHERMKADE 62 R S IJ JAAGPAD P KRUISLAAN BRINKSTRAAT JACHTHAVENWEG M D BOULEVARD A p rtc mple IEMERKA DT K VLIEGTUIGSTRAAT PRESIDENT KENNEDYLAAN ER SSPAKLERWEGPAKLERWEG Top N Photo Spots ZUID World Trade K Railway station BRINK NS-station D E PLEIN BARONIESTRAAT KER VEETEELTSTRAAT STRAAT R Center rie ur A 100,000 copies msterdam is a p oto rap er s paradise uidas UDER 41 S113 5 O AKKER- AMSTELVEENSEWEG E I amsterdam Store ORT TramVEETEELTSTRAAT line/stop STRAAT Tramlijn/halte M. VERMEULENPAD K TUINBOUW- on t miss t ese top spots to snap t e per ect picture 62 SPAKLERWEG S108 BETUWESTRAAT S110 H OOGSTSTRAAT I -hal (inside Central tation) ennis uid . DUIVENDRECHTSECity bus line/stop Stadbuslijn/halte S113 S108 J.E 50 51 52 . W I amsterdam letters PILOTENSTR. ZUIVELPLEIN par 50 51 PEELSTRAAT E 1 -H11
AMSTELVEENSWEG OLDAMBTSTR. artin ut er mstel N Metro line/station Metrolijn/halte Amsterdam’s letters are also a uni ue city icon en aa otterdam i ol ire tion aarlem C H A 1 EUROPA- K WEESPERZIJDE ART aa pad E ADE VELDSEWEG or opening house please check VELUWELAAN SERK BARONIEPAD in par B VEN GRAAFSCHAPSTRAAT AMSTELDIJK STRAAT 62 A SCHOVEN 50 S108 in DE MIRANDALAAN S112Ferry Pont A 1 50 ZUIDELIJKE WANDELWEG C LAAN oo top terrace at cience useum iamsterdam.com visitorcentres H eespertre aart OMENRIJ 7- A 2 K LAAN 51 W B A. SCHÖNBERG- 52 4 51 DUIVENDRECHTSEKADE LANDBOUW STR. TUINBOUWSTR. ONDERLANGS Outdoor fun in a free exhibition and stunning views on Amsterdam in N E 53 G GOOISEWEG MEI A 62 isc aimer ZUIDELIJKE WANDELWEG DOORN- JACHTHAVENWEG A I RIEKERWEG GUSTAV BEETHOVENSTRAAT 54 Reprinting or reproduction in any form by means of printing, photocopying or microfilm is not PLATANENSTEDE JACHTHAVENWEG L PLEIN a ere ru inny rid e B E MAHLER- CLAUDE DEBUSSYLN. p rtpar DOMENICO permitted without the prior consent of Amsterdam Marketing. OV 10 S DAMLOPERSPAD 24 PLEIN 16 EENDENPAD TSJESPAD T SCARLATTILAAN The information provided has been compiled with the utmost care. This wooden drawbridge is one of Amsterdam’s most iconic locations PUNTERS- SKÜ BOMENRIJK E R 51 uiten eldert Amsterdam Marketing accepts no liability for inaccuracies or incomplete information (June 2018). N 62 E 16 GUSTAV MAHLERLAAN S110 R S109 A 1 I D GUSTAV MAHLERLAAN MOLENKADE PAD J K
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Amsterdam’s Amsterdam HE area VAN VAN
Neighbourhoods 15,50 To truly e perience Amsterdam, 50 minutes Cruise 13,50 go beyond the borders of the city 20,- centre and its neigbourhoods to 50 Hop-on Hop-off Via the I amsterdam Visitor Centres, the I amsterdam Store & Tourist Information offices in the Amsterdam’s many neighbour- 24 hour Ticket 17, hoods all have their own special discover the Amsterdam area In character and offer plenty of less than 30 minutes, you’ll fi nd www.smidtjecanalcruises.com attractions to those who dare to yourself in e cellent shopping cities venture outside the city centre like aarlem, amongst the ma estic Ferry: Amsterdam’s ferries provide essential, free connections windmills of the aanse Schans, ook ust around the corner and across the river I for pedestrians, cyclists and mopeds. Many of these strolling through e travagant castles Ever tasted the secret of blue-and-white ferries can be found directly behind Amsterdam you’ll fi nd so much more waiting Central tation. en. v .nl with beautiful gardens or taking in to be discovered A visit to one the uaint charms of historical towns Rembrandtplein? Metropolis of Amsterdam. of the e traordinary districts I -hallen: this cavernous industrial building at M wharf hosts one of like olendam and Marken. the biggest and most unique fl ea markets in Europe every month. It’s around the centre is certainly allen.nl
recommended for anyone who loves a bargain. Olivares foto Cris Toala something not to be missed. Each To visit these interesting cities and villages in the area has its own character, uni ue Public transport: ferry M bus 35, 391, 394 Amsterdam Area or to get immersed in history in a castle or a fortress, you can travel with the Halfway between Amsterdam and the orth ea is one of Holland’s Amsterdam’s City Centre is a uick 20-minute train ride from the orth shops, annual cultural festivals Amsterdam & egion Travel Ticket on buses, most historic and pictures ue towns. Explore medieval backstreets ea coastline, and some of the country’s best beaches. tep off the train and top restaurants. hether trams, metros and trains in the Amsterdam area. without the crowds in Haarlem’s maze of canals and hidden gardens at charming andvoort, where the sandy coast is dotted with restaurants you’re looking for modern 2 Noord This ticket can be bought for 1, 2 or 3 days at the ( hof es’), accessible for free or via guided walks from the Tourist Infor- and beachside clubs and hotels. ( acing enthusiasts shouldn’t miss Kitchen & Bar Van Rijn - Rembrandtplein 17 rban renewal meets nature’s beauty I amsterdam tore and the I amsterdam Visitor mation Centre. tart your day at the central rote Markt, where every the Circuit andvoort.) Alternatively, a direct bus from the City Centre open from 10 till late architecture, a cultural hot spot Centres at tationsplein, outside Central tation, tour should begin with a coffee or a drink on a terrace overlooking the will take you to I muiden, a harbour town known for its seafood and or an active e cursion, there’s and at chiphol Airport. t Bavo Church. Or bring your own food and en oy a picnic in the 60- beaches with wind- and water-sport activities. The sandy dunes of the something for everyone. Discover acre Haarlemmerhout park, the oldest green monument in the ether- shoreline also boast plenty of wildlife. lands and location of the beautiful neoclassical avil oen Welgelegen, a different side of Amsterdam. the seat of the provincial government (Tempeliersstraat stop bus 340, ust inland from andvoort, uid- ennemerland ational ark is home 346 or 356 from Haarlem tation). to shaggy longhorn cattle small, dun-coloured horses 200 different species of birds, rabbits and deer as well as carefully preserved manorial Take advantage of the city’s superlative shopping, and don’t forget to estates. Bring your bike (or rent one from the andvoort Tourist Centre For insider tips check: visit one of the city’s museums. The Teylers Museum and the olden or Behind The Beach Bike ental in the town centre) or explore on foot. iamsterdam.com area Age art-themed rans Hals Museum are especially popular. End your day Further south, the Amsterdam Waterleidingduinen is the fox-fi lled na- For insider tips check: at one of the city’s many restaurants, or with one of the country’s best ture reserve responsible for purifying Amsterdam’s drinking water. Want iamsterdam.com neighbourhoods © JOCHEN TACK beers in the openkerk, a former church converted into a temple of beer. to explore the dunes from the beach at I muiden Then oin a Bunker oute walking tour, which takes in a number of impressive bunkers dot- (in euros excl. of VAT) Free entrance with your I amsterdam City Card: rans Hals Museum, ted around the dunes (book in advance). Formats & rates Teylers Museum, olhuys, Museum of psychiatry A’DAM toren: looming tall over the Amsterdam skyline, this landmark Public transport: se the Amsterdam & egion Travel Ticket to travel 22-fl oor tower is home to a selection of bars, restaurants and a rooftop Public transport: se the Amsterdam & egion Travel Ticket to travel by train from Amsterdam Central tation to andvoort aan ee (travel observation deck with stunning views across the city. adamtoren.nl by train from Amsterdam Central tation to Haarlem tation (travel time time 20 mins) or take bus 3 2 from Amsterdam loterdi k tation to
foto Cris Toala Olivares foto Cris Toala 15 mins). I muiden aan ee (travel time 30 mins). Eye Filmmuseum: the striking white building of the Eye ilmmuseum is one of Amsterdam’s modern icons. ituated on the northern bank of the river IJ, just opposite Central Station, this cinema, fi lm museum, café/ restaurant and cutting-edge festival spot is a standout location. eyefi lm.nl Flowers of Amsterdam Castles & ardens Old olland New and
De Ceuvel. Foto Daan Dijkstra Tulips, bulb fi elds and the world’s largest fl ower auction orts and castles in lush green surroundings World-famous windmills, historical fi shing villages and Dutch scenery ew land, new cities, wild nature Public transport: ferry Buiksloterweg, ferry I plein metro 52 format wxh in mm rate Oosteli ke Eilanden De Plantage Oost Where water and modern architecture meet Cultural garden with an elegant touch Hip places, green spaces and diverse faces denhaag.com City by the sea, only 40 minutes from Amsterdam advertising 94 x 52 1.750,-
CIAL CIAL FFI FFI O O Zaanse Schans foto Koen Smilde foto Paul van Riel foto Koen Smilde E TOUR CRUIS Muziekgebouw aan ’t I : this spectacular building justifi ably calls ermitage Amsterdam: a utch offshoot of the world-famous Tropenmuseum: a museum about people, housed in an impressive itself Amsterdam’s Concert Hall of the 21st century’. Besides a Hermitage museum in aint etersburg, ussia. The Hermitage monument overlooking Amsterdam’s Oosterpark. The extensive foto Laurens Lindhout foto Laurens Olivares foto Cris Toala Olivares foto Cris Toala programme of concerts covering nearly every genre of music, it also Amsterdam is a grand exhibition space and cultural education centre permanent display and regularly changing exhibitions feature ob ects Olivares foto Cris Toala has the Zouthaven café-restaurant and an amazing panoramic terrace. with a focus on ussian history and culture. erm ta e.nl that all have a story to tell about humankind. tro enm se m.nl m e e o .nl ust south of chiphol Airport, the lake town of Aalsmeer is home to the If you’re looking for a grander scale of medieval architecture, ust east of Travel back in time with a day trip to Holland’s Industrial Heritage towns Prefer to focus on the future? The saying goes: “God made the world, ARTIS Royal oo: not only the fi rst zoo to be established in the Dappermarkt: the appermarkt is a local neighbourhood market largest fl ower auction in the world: the Royal FloraHolland. Here, fl owers the city you will fi nd the fully restored 13th-century Amsterdam Castle and discover how rural fi shing communities once lived. Immediately but the utch made the etherlands. owhere is the latter better 50 Roest: a city beach, market, event hall and bar in one, oest perfectly etherlands, it’s located ust outside the centre of Amsterdam. A TI is located in Amsterdam Oost one of the city’s most colourful and from all over the world are traded at dizzying rates using the “Dutch Muiderslot, which offers regular themed tours of the castle and 17th- north of Amsterdam, the aanse chans is a real living village made up proven than northeast of Amsterdam in the new province of levoland, 45 minuten Windmill Cruise 13, encapsulates the spirit of cool Amsterdam. amsterdamroest.nl a place where nature and cultural heritage come together. art s.nl culturally diverse districts. da ermar t.nl auction style of bidding, where price drop rather than rise until there century gardens, ust outside the charming canal town of Muiden. rom of houses and working windmills rescued from all over the region, many reclaimed from the sea ust a few decades ago. Here modern architec- is a sale. et there early to see the auction at its best Then explore the there it is a short ferry ride to ampus Island, where you can explore a offering scenic dining or live clog, cheese or mustard-making demonstra- ture meets wide-open spaces. ust across the water is Almere, one of STORYTELLING Public transport: tram 26 bus 22, 4 Public transport: tram 7, 14, 19 metro 51, 53, 54 Public transport: tram 3, 14, 19 metro 51, 53, 54 history of Dutch fl ower breeding at the nearby Historic Garden, and end huge abandoned fort and surrounding island. Or head to aarden to tions. Meanwhile, Edam and Volendam draw crowds with shopkeepers in Amsterdam’s closest sister cities and a prime destination for shopping www.windmillcruises.com your day with a boat tour or lake-side meal. explore an entire fortifi ed town and visit the Dutch Fortress Museum. traditional dress plus a legendary local music scene. Or explore cheese and modern architecture. pecial architecture routes’ for both hikers Closer to Amsterdam, the countryside estates of the counts and wealthy towns Edam and Alkmaar (the location of the famous riday cheese mar- and bikers are available at the Almere Tourist Information offi ce. Visiting in the spring? This is the time of year to see the fl ower fi elds traders of Holland’s past dot the banks of the Amstel iver as it exits the ket), head to pretty Monnickendam, home to Michelin-starred restaurant 6 uidoost De Pi p Oud- uid in bloom or visit the world-famous Keukenhof fl ower park in Lisse (via city, the perfect backdrop to a summer bike or boat ride. Continue on to osthoorn, or have a photo moment on former island Marken, now con- urther into levoland, elystad offers the Aviodrome for fans of avia- Cultural melting pot and home of mass entertainment Bustling mix of culture, cuisine and caf s rom age-old to high-end chic the seasonal eukenhof Express bus). While there, explore eukenhof the nearby iver Vecht by boat (you can rent your own) for even greener nected to the shore by a long dyke and to Volendam by ferry. tion, the ew and Museum for those who want to learn how this land Castle, the Black Tulip Museum or rent bikes at ent-a-Bike Van am, views, or rent a bike in the pictures ue town of Weesp to explore this was made, Batavia ard to explore utch shipping history and Batavia- VISIT ust in front of the garden’s main entrance, to explore the surrounding area by land. Free entrance with your I amsterdam City Card: Zaans Museum, Czar stad for shoppers hunting for high-end bargains. The train ride there is US fl ower fi elds. Or enjoy the peace and quiet of the endless bulb fi elds in eter House, uiperi Tiemstra (Coopery), The Weaver’s House, The also spectacular, with views of herds of deer, cattle and onik horses in ad an electrically propelled whisper boat’ (tickets available at the euken- Free entrance with your I amsterdam City Card: Amsterdam Castle Windmill Museum, aan Time Museum, The oung heep ( awmill), The the Oostvaardersplassen ature eserve along the way. Alternatively, hof’s only windmill). Muiderslot, Amsterdam ortress Museum aarden-Vesting, inger aren Cat ( yestuff Mill), The eeker (Oil Mill), The Colourful Hen (Oil Mill), step off the train here to explore the reserve by ecocar. Homemade pies Museum and culpture arden Volendams Museum, Zuiderzee Museum Enkhuizen, Volendam-Marke and local products are served in asteri Oostvaardersplassen, a cosy Public transport: se the Amsterdam & egion Travel Ticket to travel Express erry restaurant with wonderful views of the surroundings. HIGHLY RANKED MASTER AND MBA by bus 357 from Amsterdam Central tation to oyal loraHolland Public transport: se the Amsterdam & egion Travel Ticket to travel PROGRAMS IN THE HEART OF AMSTERDAM (bus stop loraHolland, travel time 45 mins). When the eukenhof by bus 320, 322 or 327 from Amsterdam Amstel tation to + Public transport: se the Amsterdam & egion Travel Ticket to take Public transport: se the Amsterdam & egion Travel Ticket to travel Express bus isn’t running, reach isse via train to Haarlem and bus 50 Muiden and walk 20 mins to Amsterdam Muiderslot Castle. Travel by the Connexxion bus 391 from Amsterdam Central tation to the aanse by train to Almere Centrum (travel time 25 mins) or to elystad Centrum to the eukenhof (one hour total), stepping out at the ord Museum train to aarden-Bussum and take bus 110 to aarden-Vesting (travel chans (travel time 45 mins) or take EB bus 316 to Volendam (bus stop (travel time 40 mins). or the Oostvaarderplassen, travel by train to stop on the way back to pick your own bou uet at Annemieke’s time 45 mins). Take bus 320 to Hilversum (bus stop iekenhuis Tergooi) Zeestraat). Travel with a seperate NS ticket by train to Enkhuizen for the Almere Oostvaarders and walk 25 mins to the Almere entrance. Make NYENRODE.NL luktuin. and walk 15 mins to inger aren Museum. Zuiderzee Museum (travel time: 55 mins). sure to book an excursion in advance. KEIZERSGRACHT , ED AMSTERDAM foto Koen Smilde foto Koen Smilde Foto Edwin van Eis
ohan Crui ff Arena: home to the A ax football team, the ohan Crui ff Albert Cuypmarkt: the largest and most popular outdoor market in ondelpark: Amsterdam’s most popular park attracts thousands of Wormerveer
Arena is a football fan’s delight, as well as a top spot for ma or pop the etherlands, with 260 stands operating and selling everything from tourists and residents every day. In the middle of the park you’ll fi nd Uitgeest 314 amsterdamarena.nl ra e area and high ights o the ormer artists and dance music festivals in summertime. Vietnamese spring rolls to freshly made stroopwafels. The market is the Vondelpark open air theatre, the perfect location in the summer for Nieuweweg 67 817 ra t e i idden eemster Busstation open from monday till saturday. al ert -mar t.amsterdam concerts and performances. etvondel ar .net dam
67 110 314 316 817 305 305 Purmerend Overwhere msterdam egion ra e ic et aanse chans Experience the YOUR FAVOURITE Zaandijk Zaanse Schans 110 817 110 316 817 iggo Dome: the biggest performance arena in Amsterdam for leading min 305 De Rijp 305 De Buurt Station Purmerend 67 817 891 314 817 international artists also offers regular family entertainment and a host of housed inside Heineken’s former brewery, this situated at the back of the i ksmuseum, facing 110 301 110 NIGHT OUT eineken E perience: I amsterdam letters: 391 817 891 Zaanse Schans Tramplein 110 307 391
67 Korenstraat annual festivals and sporting events. Throughout this huge venue are a interactive museum will take you on a ourney through the wild world of museumplein, the large I amsterdam letters uickly became an icon and urmerend Amsterdam canals 316 817 o endam
301 305 wide variety of bars and eateries. odome.nl one of Europe’s most popular pilsners. e ne ene er en e. om a sought-after location for photo opportunities. amsterdam. om Koog aan de Zaan Zaandam Kogerveld 817 July & August only!
314 316 with a Canal Cruise Ticket 307 e er i a aar 110 316 817 Marinapark e er i Station Zaandam Purmerend Weidevenne 59 67 392 394 Public transport: metro 50, 54 Public transport: tram 3, 4, 12, 24 metro 52 Public transport: tram 2, 5, 12, 24 bus 347, 357 392 Station Beverwijk 76 59
391 394 aandam Bazaar 76 59 Wijkermeerweg d o and 301 305 307 891 July & August only! 315 Swaensborch 315 Minneweg Buy at the I amsterdam Visitor Centres Schiphol, Stationsplein 315 ar en or the I amsterdam Store inside Central Station IJ-hal. Rembrandtplein 17-I, 1017 CT AMSTERDAM muiden aan ee 392 Oud- est esterpark Bos en ommer & De Baars es 891 10 11 Cruise Terminal/Badweg Lelystad Centrum 020 - 62 52 011 | www.dekroon.nl ost aan ost aan roe in onni endam ocal hotspots and hidden gems Vibrant atmosphere against a green backdrop Celebrating diversity around every corner 382 385 Skiheuvel ater and e stad open daily from 4 PM until late 391 394 392 IJmuiden aan Zee 382 385 muiden no anet
391 394 314 315 316 314 315 316 Broek in Waterland 382 Noorder- Amsterdam ea h park
385 St. Barbara M52 301 307 315 392 Noord Station Amsterdam Sloterdijk W.H. Vliegenbos M50 69 382 382 oemendaa Almere Oostvaarders Unlimited travel starting Bloemendaal Strand 80 msterdam oord Markermeer e and aan ee from 81 84 Halfweg-Zwanenburg on all GVB trams, 50 Station ester ar Amsterdam Centraal € 7. Brouwerskolkweg 80 os en Het IJ Almere Parkwijk 322 323 324 ommer M51 M52 M53 M54 Circuit Haarlem Spaarnwoude 305 314 316 391 394 891 buses and metros i and Station Haarlem Amsterdam it 322 323 324 Station Zandvoort aan Zee 81 84 300 340 346 356 385 326 Buy 24 hours or more of unlimited 84 69 Almere Centrum A mere orenburg and oort am us 326 GVB public transport and get the aan ee Overveen oste i e 300 346 356 80 entrum ei anden 81 aar em foto Koen Smilde most out of your stay in Amsterdam foto Koen Smilde Rokin A&RTT not valid 80 80 347 357 397 Busstation Elandsgracht e antage IJmeer 322 323 80 Almere Poort 326 Artis 324 327 328 322 323 Busstation 80 81 Waterleiding/NW Unicum M51 Busstation ‘t Oor M52 Day or multiple day tickets are available at the GVB Service & Tickets kiosk De allen: food, fi lm, fashion, crafts and architecture converge at estergasfabriek: once the city’s gasworks, this collection of former Podium Moza ek: an international cultural venue in the Amsterdam West ud est M53 322 323 324 326 327 328 Leidseplein ost Amsterdam Muiderpoort opposite Central Station, various hotels, I amsterdam Visitor Centres, AKO this cultural centre, located in a converted industrial building in trendy industrial buildings is now one of Amsterdam’s most exciting and vibrant area, Podium Mozaïek hosts world music, theatre, cabaret and dance from eemstede Amsterdam M54 Tr s er o c ce re est 195 M50 195 Amsterdam Lelylaan and GWK. For all sales points check gvb.nl/day Amsterdam Oud-West. de allen-amsterdam.nl creative hubs, home to a variety of bars, restaurants and entertainment both national and international acts. od mmo a e .nl Oosterpark 69 195 Vondelpark Vijzelgracht venues. ester as a r e .nl 346 356 Museumplein Amsterdam Sciencepark uiden uiden min ui en ui en 300 e i mste ollandsche Manege: the oldest e uestrian centre in the etherlands, Edel: located in this former trade school, known as Het ieraad, has 340 Emmastraat 110 Brandweerkazerne 320 Busstation 347 357 397 320 322 323 324 327 328IJmuiden aan Zee Beach 382 385 built in 1 2, the Hollandsche Manege still offers daily riding classes to Museum et Schip: explore the Amsterdam chool style of architecture transformed into a creative breeding ground. The tran uil, waterfront 69 ud uid De Pijp Muiden P+R Terrein 110Port of IJmuiden 382 385 all ages from its stable of around 50 immaculately groomed horses and in a social, political and artistic context. The museum is located inside terrace is a constant magnet for locals, while the monthly EdelWise 320 Gooimeer P+R 320 326 Diemen Beverwijk Bazaar 59 76 ponies. de ollands emane e.nl building Het chip on the paarndammerplantsoen. ets .nl event is the perfect place to eat, drink and be merry. edelamsterdam.nl 320 322 327 Stadionplein Station Weesp 110 Bloemendaal aan Zee Beach 81320 84 adhoe edor 397 357 347 Amsterdam Amstel 320 322 327 iemen iemen National Park Zuid-Kennemerland 81 84 M51 M53 M54 min Carpoolplaats 326 Public transport: tram 1, 3, 7, 11, 13, 17, 19 Public transport: tram 3, 5 bus 1 , 21 Public transport: tram 7, 13, 19 bus 15, 1 195 TRAVEL WITH THE Nieuwe Ooster- Naarden-Bussum Amsterdam Water Reservoir Dunes 80 begraafplaats Zandvoort aan Zee aarden aardenBeach or 80 81320 Ziekenhuis84 Tergooi M.L. 300 M52 Europaplein 81 84 Station Amsterdam Zuid Kingpark M53 Diemen Zuid Race Circuit park Zandvoort or 340 RAI ari um ari um M50 M51 M52 341 346 348 358 msterdam Steam Machine Museum Cruquius 340 AMSTERDAM Bussum Zuid 346 Zaandam Centre or 67 392 min394 356 69 195 ussum ussum 341 346 Zaanse Schans or 67 391 817 891 Station Amsterdam RAI Station Duivendrecht Centrum 340 341 320 341 M50 M54 Zaan Industrial Wall in Wormer 67 & REGION M50 M51 Hilversum Media Park aren aren Schiphol Airport 397 Amste een Teylers Museum or 80 300 340 346 356 340 341
300 oo ddor 69 195 300 341 342 397 382 385 323 324 328 or 80 300 340 346 356 300 341 Schiphol Noord 357 358 347 348 IJmuiden aan Zee Beach Frans Hals Museum 69 195 397 Amsterdam uidoost 69 195 300 341 356 397 AMSTELVEEN Port of IJmuiden 382 385 Saint Bavo Church or 80 300 340 346 356 TRAVEL Ouderkerk Hoofddorp i ersum i ersum M51 Amstelveen Centrum a/d AmstelBeverwijk Bazaar 59 76 Het Dolhuys Museum or 80 300 340 346 356 300 356 ree entrance to museums 300 300 341 342 Bloemendaal aan Zee Beach 81 84 ast es ardens FloraHolland Flower Auction320 Station357 Hilversum 358 Amstelveen Busstation 397 Museums, Sights,397 Attractions uder er Station Bijlmer ArenA or 69 300 341 342 397 TICKET chi ho ir ort 300 356 347 348 357 358 National Park Zuid-Kennemerland 81 84 Amsterdam Airport Schiphol ree canal cruise and Historic Towns M50 M54 o Amsterdam a d Amste 357 358 347 Amsterdam Water Reservoir Dunes 80 Beemster Unesco World Heritage 305 ieu enne 342 300 323 324 328 356 Bus line, Haarlem / Beach region 348 Hilversum Sportpark by bus, tram, metro & train ree public transport Zandvoort aan Zee Beach or 80 81 84 Volendam 110 316 817 Shop the best of Race Circuit parkStation Zandvoort Amsterdam Holendrechtor 81 84 Edam 110 314 316 817 Bus line, Schiphol Airport / Flowers region 357 358 320 in Amsterdam 397 Flora Holland 340 342 347 348 Busstation M50 M54 Amsterdam local Getsewoud Centrum Steam Machine Museum Cruquius 340 Marken 315 Bus line, Old Holland340 region 340 342 340 Zaandam Centre or 67 392 394 Monnickendam 315 and more Aa smeerAa smeer ithoorn ithoorn i dre ht i dre ht ud oosdre ht products, books Bus line, New Land / Castles & Gardens region Zaanse Schans or 67 391 817 891 Amstelveen Centre M51 300 356 347 348 357 358 397 o ers o Amsterdam 340 Centrum Circuit 358 Kudelstaart Zaan Industrial Wall in Wormer 67 Cobra Museum M51 300 356 347 348 357 358 397 Bus stop and gifts at the Teylers Museum or 80 300 340 346 356 Ouderkerk a/d Amstel 300 356 Museums, Sights, Attractions IJmuiden aan Zee Beach 382 385 Frans Hals Museum or 80 300 340 346 356 Ajax stadium / Johan Cruijff ArenA or M50 M54 300 356 I amsterdam Store Walking or rent-a-bike route and Historic Towns Port of IJmuiden 382 385 Saint Bavo Church or 80 300 340 346 356 Almere Centre or 322 326 327 328 M Metro line with station Follow our Bus line, Haarlem / Beach region Beverwijk Bazaar 59 76 Het Dolhuys Museum or 80 300 340 346 356 Veiligheidsmuseum PIT or 322 326 327 328 Bloemendaal aan Zee Beach 81 84 FloraHolland Flower Auction 357 358 Citymall Almere or 322 326 327 328 Bus line, Schiphol Airport / Flowers region Railway line with station, routes to Amsterdam & Region Travel Ticket valid National Park Zuid-Kennemerland 81 84 Amsterdam Airport Schiphol or 69 300 341 342 397 Loosdrecht Lakes by bike from Hilversum ai ab e at the amsterdam tore Bus line, Old Holland region Railway line, Amsterdam Water Reservoir Dunes 80 Beemster Unesco World Heritage 305 Amsterdam Castle Muiderslot 110 320 322 323 324 327 328 discover Amsterdam & Region Travel Ticket not valid BooQi products are produced under license and Amsterdam Central tation, -side Zandvoort aan Zee Beach or 80 81 84 Volendam 110 316 817 Fortress Island Pampus 110 320 322 323are subject324 to design327 registrations328 and trademarks. Bus line, New Land / Castles & Gardens region © Booqi Media Solutions BV www.booqi.com the best of Visitor information 81 84 110 314 316 817 Westeinderplassen 357 call +31 (0)20 7163151 Circuit Race Circuit park Zandvoort or Edam amsterdam isitor enters Bus stop Steam Machine Museum Cruquius 340 Marken 315 Dutch Fortress Museum in Naarden or 320 Amsterdam tationsplein, across from Central tation Zaandam Centre or 67 392 394 Monnickendam 315 Old Harbour Huizen 320 Walking or rent-a-bike route iamsterdam.com/routes Amsterdam Airport chiphol, arrivals 2 Zaanse Schans or 67 391 817 891 Amstelveen Centre M51 300 356 347 348 357 358 397 Singer Museum Laren 320
M Metro line with station Zaan Industrial Wall in Wormer 67 Cobra Museum M51 300 356 347 348 357 358 397 Batavia Stad Amsterdam Fashion Outlet iamsterdam.com/cit card Teylers Museum or 80 300 340 346 356 Ouderkerk a/d Amstel 300 356 New Land Museum iamsterdam.com store Railway line with station, Amsterdam & Region Travel Ticket valid Frans Hals Museum or 80 300 340 346 356 Ajax stadium / Johan Cruijff ArenA or M50 M54 300 356 Oostvaardersplassen Railway line, Saint Bavo Church or 80 300 340 346 356 Almere Centre or 322 326 327 328 Amsterdam & Region Travel Ticket not valid Het Dolhuys Museum or 80 300 340 346 356 Veiligheidsmuseum PIT or 322 326 327 328 Rijksmuseum 2 5 12 Visitor information FloraHolland Flower Auction 357 358 Citymall Almere or 322 326 327 328 Van Gogh Museum 2 5 12 ARTT Map zomer 2018 A4.indd 1 6/18/18 16:55 Amsterdam Airport Schiphol or 69 300 341 342 397 Loosdrecht Lakes by bike from Hilversum The National Maritime Museum 22 48 Beemster Unesco World Heritage 305 Amsterdam Castle Muiderslot 110 320 322 323 324 327 328 Stedelijk Museum 2 5 12 Routefunctionaliteit Citymap 94x111 .indd 1 18-06-18 16:12 Volendam 110 316 817 Fortress Island Pampus 110 320 322 323 324 327 328 Hermitage 14 51 53 54 Edam 110 314 316 817 Westeinderplassen 357 Royal Concertgebouw 2 3 5 12 Marken 315 Dutch Fortress Museum in Naarden or 320 Anne Frank House 13 17 Monnickendam 315 Old Harbour Huizen 320 Amsterdam Museum 2 4 11 12 14 24 52 Amstelveen Centre M51 300 356 347 348 357 358 397 Singer Museum Laren 320 Albert Cuyp Market 4 24 52 Cobra Museum M51 300 356 347 348 357 358 397 Batavia Stad Amsterdam Fashion Outlet Ouderkerk a/d Amstel 300 356 New Land Museum Ajax stadium / Johan Cruijff ArenA or M50 M54 300 356Oostvaardersplassen Almere Centre or 322 326 327 328 Veiligheidsmuseum PIT or 322 326 327 328 Rijksmuseum 2 5 12 Citymall Almere or 322 326 327 328 Van Gogh Museum 2 5 12 Loosdrecht Lakes by bike from Hilversum The National Maritime Museum 22 48 Amsterdam Castle Muiderslot 110 320 322 323 324 327 328 Stedelijk Museum 2 5 12 Fortress Island Pampus 110 320 322 323 324 327 328 Hermitage 14 51 53 54 Westeinderplassen 357 Royal Concertgebouw 2 3 5 12 Dutch Fortress Museum in Naarden or 320 Anne Frank House 13 17 Old Harbour Huizen 320 Amsterdam Museum 2 4 11 12 14 24 52 Singer Museum Laren 320 Albert Cuyp Market 4 24 52 Batavia Stad Amsterdam Fashion Outlet New Land Museum Oostvaardersplassen
Rijksmuseum 2 5 12 Van Gogh Museum 2 5 12 The National Maritime Museum 22 48 Stedelijk Museum 2 5 12 Hermitage 14 51 53 54 Royal Concertgebouw 2 3 5 12 Anne Frank House 13 17 Amsterdam Museum 2 4 11 12 14 24 52 24 | amsterdam&partners | media rates Albert2019 Cuyp Market 4 24 52 NARROWCASTING I AMSTERDAM VISITOR CENTRES
In-store narrowcasting network I amsterdam Visitor Centres Via its two I amsterdam Visitor Centres, amsterdam&partners provides more than 1.100.000 visitors a year with tourist information, products and reservations. Our in-store narrowcasting network provides an excellent opportunity to engage these visitors with your product or service.
Reach Stationsplein: 2 screens (guide function Amsterdam Metropolitan Area) Schiphol airport: 2 screens (first arrival destination) Reach: 1,100,000 a year Frequency: 1x 10 minutes
Broadcast Run time at least 1 month Average run time of 10 to 12 minutes
Sizes & rates (in euros excl. of VAT) Option 1: 10-second still image Option 2: 20-second still image Maximum of three alternating images Option 3: 30-second of moving images
location option 1 option 2 option 3 Amsterdam Stationsplein 255 460 650 Schiphol 105 190 265 Both locations 360 645 915 Plus 100,- set-up charges per location
media rates 2019 | amsterdam&partners | 25 MICEDITION & NEWSLETTER news about Amsterdam’s Meeting & Conventions market
General • More than 4,000 (inter)national meeting planners, congress organisers and journalists receive the Amsterdam MICEdition twice a year. This source of inspiration with news about the Amsterdam Meeting & Conventions market offers the opportunity for you to promote your organisation to this target audience. • The Amsterdam MICEdition provides news on subjects including developments in the Amsterdam Metropolitan Area and upcoming congresses and events • Target audience: meeting planners, associations, business industry and journalists from Europe and North America • Language: English • In addition to the MICEdition, we also offer your organisation the opportunity to reach an even broader audience through participating in the digital MICE newsletter Winter 2018 Circulation and reach of MICEdition Circulation and reach of MICE newsletter Where business Two editions per year (summer/winter) Two editions per year (summer/winter) meets culture Circulation: 2,000 Circulation: 10,000
Amsterdam: the place to meet Distributie • MICEdition: by regular post and as an e-book on iamsterdam.com/meeting, distribution at the IMEX MICEdition (Frankfurt) and IBTM (Barcelona) trade shows. • MICE newsletter: sent digitally The MICE newsletter is addressed to different contacts than those of the MICEdition.
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* Rates per edition. ** A 20% surcharge on top of the above-mentioned rates applies to companies/institutions who have not purchased a MICE package. *** Only a limited number of advertorials are available for each size. 26 | amsterdam&partners | media rates 2019 MICEDITION & NEWSLETTER news about Amsterdam’s Meeting & Conventions market
Hotels & Venues Services NEMO Science Museum Park Plaza
The place to celebrate the beginning – We are Amsterdam or end – of the year Your gateway to the heart of the city… Do you have plans for the end of the year or beginning of Located on Prins Hendrikkade, directly opposite Central An inspirational the new year? Or would you like to thank your guests for Station, our two unique hotels offer individual character, successes achieved in 2018? Celebrate in one of NEMO with all the benefits of shared facilities, for a truly connected setting for every Science Museum’s 13 meeting rooms or even in the museum experience. event itself, once it has closed, surrounded by exhibitions. Satisfy your business contacts’ appetite for inspiration by Historic Park Plaza Victoria Amsterdam offers 298 newly- presenting them with a unique menu of science activities: refurbished contemporary hotel rooms. Boutique-style Choose the ‘Spaceship Earth’ demonstration as an art’otel amsterdam boasts 107 guestrooms, each featuring appetiser, followed by a main course of a buffet served its own work of art. Together, we share two restaurants, two in the middle of the museum, and finish with a dessert of bars, an illy café, gallery, spa, fitness & wellbeing centre. experiments in a real laboratory on the third floor. Combined event and meeting spaces offer flexible solutions up to 200 people. The nine spaces at Park Plaza Victoria is A taste of science the perfect fit for any type of meeting or event. The ever- Surprise your guests with new discoveries during your changing backdrop of art works at art’otel suits perfect for event. Think: cocktails served in test tubes, molecular parties, launches and special events. snacks, edible flowers and nitrogen ice cream. You can also combine your event with additional entertainment in Unwind at the end of the day in one of our bars, our spa, an extraordinary setting, such as drinks by a meteorite or and enjoy the authentic local cuisine in one of our restau- dinner among telescopes. rants.
New location: Museum Café A wealth of connected facilities in a single location, perfect- With its wood interior, natural tones and views of the ly placed for exploring the city’s finest attractions. Whatever museum’s floors, the brand-new Museum Café is a perfect the purpose of your visit to the city, we are Amsterdam… and very atmospheric location for any reception, lunch or Plan a flawless event in Amsterdam drinks party. And it also boasts an exhibition about the Please do contact us for more information. building’s architect, Renzo Piano. So you've decided to hold your meeting, conference, Our website also provides a comprehensive overview to convention, trade fair or other event in Amsterdam. get you started. Our Venue Finder allows you to specify If you would like to join NEMO on a journey of discovery, Great choice! You have a dazzling variety of venues filters – including type and style of location, star classification please contact Rob van Esveld and Teun van der Meer for and accommodations at your fingertips, ranging from and group size – to narrow your search. Our Service Finder more information or a quote. straightforward to sophisticated and from trendy to classically lets you pinpoint the ideal service providers for your event, elegant. including audiovisual support, social programmes like guided tours and canal cruises, and professional event organisers. However, having so many options can also be overwhelming. Our site includes lists of the choicest Amsterdam locations, +31 (0)20 531 3150 +31 (0)20 655 1007 That's why Amsterdam Marketing offers a number of including fine dining locations for groups in Amsterdam. We T T professional services to help domestic and international are also happy to promote your event on our convention E [email protected] E [email protected] meeting planners make the perfect choice for your specific calendar. I nemosciencemuseum.nl/venuehire I weareamsterdam.nl crowd, resulting in a flawlessly smooth event. Our team creates and publishes various products each We all know that organising a good meeting, event or year that target the needs of event delegates, including convention takes considerable time, effort and an eye for MICE publications, promotional films and brochures. Our detail. The process often starts with a bid book – a solid Amsterdam Conference City Map is a handy, foldable map foundation for planning your event that can help kick-off that provides an overview of the city’s various districts, the decision-making process. Our Conventions team has public transport options and Park + Ride locations. These extensive experience in coordinating and guiding the entire promotional materials can be ordered from meetings@ bidding process, and they can connect you with other relevant iamsterdam.com. And you can also order eye-catching contacts and help with letters of recommendation about what Iamsterdam merchandise for your events, including makes Amsterdam the ideal conference location. Amsterdam mugs, T-shirts, bags and umbrellas from www. iamsterdamgifts.com. Our team knows all of the top spots in the Amsterdam Area for global events. They will be delighted to provide you with free, professional and no-strings-attached advice, and will For more information and advice, please do not hesitate to connect you with all of the right people and places. contact us via email: [email protected]
6 MICEdition Winter 2018 MICEdition Winter 2018 15
MICEdition print large MICEdition print medium MICEdition print small Voorbeeld MICE newsletter
media rates 2019 | amsterdam&partners | 27 CITY CARD RESALE become a reseller now
28 | amsterdam&partners | media rates 2019 CITY CARD RESALE become a reseller now
General Additional promotional products The I amsterdam City Card is the hospitality product of Amsterdam. The City Card • a free I amsterdam Magazine to give to people buying the City Card offers free admission to over 50 museums, a cruise through the canals, and on all GVB • City Card promotional leaflets Amsterdam tram, bus and metro lines. Additionally, the user also receives a 25% discount • A3 City Card sales posters on popular attractions, concerts and in various restaurants. • Multilingual City Card explanation (in German, French, Spanish, Italian, Portuguese, Turkish, Russian, Japanese and Chinese). How does the City Card work? The I Amsterdam City Card consists of a chip card and an extensive map. The red chip card Resale of I amsterdam City Card can also be used on the GVB Amsterdam transport system. The consumer can choose to • Via Tradetracker, an affiliated platform, it is now possible to (re)sell the I amsterdam purchase a City Card for 24, 48, 72, 96 or 120 hours. See iamsterdam.com/citycard for full City Card online details of the product. • The reseller earns commission when a visitor to your site clicks through to the City Card site where a transaction was completed One product that allows you to put together a variety of programmes for your guests • You will receive 3.5% commission on every transaction completed following a click- The I Amsterdam City Card offers the possibility to put together a variety of programmes through to your site in combination with a hotel reservation or other services. Options include: a cultural • We supply a promotional package which includes banners and copy for the correct arrangement, a Golden Age programme, an Amsterdam & Region programme, a family placement/publication of the I amsterdam City Card on your site programme and more! • No further administrative actions are required
Ordering requirements The City Card order form and further information is available on request at • Minimum order of 20 City Cards (available in multiples of 10 only) [email protected] • Unsold I amsterdam City Cards 2019 will be credited if returned to amsterdam&partners before 15 January 2021 For further information visit: iamsterdam.com/citycard
selling prices your commission your purchase price 24 hours 60 24 hours 6 24 hours 54 48 hours 80 48 hours 6 48 hours 74 72 hours 95 72 hours 6 72 hours 89 96 hours 105 96 hours 6 96 hours 99 120 hours 115 120 hours 6 120 hours 109
media rates 2019 | amsterdam&partners | 29 RESEARCH & ADVICE tailored data
30 | amsterdam&partners | media rates 2019 RESEARCH & ADVICE tailored data
General description rate number rate amsterdam&partners offers a variety of ways to find out more about residents, visitors and Projectmanagement* 100,- per hour 35 hours 3,500 businesses. In addition to a number of general reports, the Business Development & Analytics Complete 4.50 per complete response 600 completes 2,700 department can provide three options that can be tailored to your individual needs. subtotal 6,200 VAT 21% 1,302 Research option 1: tailored visitor survey report Total 7,502 In 2019, the Metropolitan Amsterdam visitor survey will be conducted again. The visitor survey * Including advice when putting together the list of questions, programming the list of questions, provides insight into the customer journey for visitors to the Amsterdam Metropolitan Area. translation in six (or more) languages, analysis and reporting. Municipalities or (cultural) institutions have the option to request a tailored report, offering information on visitors to your location. Research option 3: your Analytics It is also possible to hire our Data Analysts for specific consultancy projects: • Assessing what data is already available within your organisation rate • Is there potential for improvement? Completion of at least 300 interviews at the requested location • Providing advice for your data and potential (future) uses Analysis of results Report in PowerPoint, providing a detailed overview of the visitor experience 8,800 at your location Rates (in euros excl. of VAT) Presentation of results by a data analyst rate per hour Survey of existing data 105 Data improvement 105 Research option 2: the amsterdam&partners panel Data analysis: review and advice 135 The amsterdam&partners panel consists of more than 3,500 members, Varying from residents to international visitors to the Amsterdam Metropolitan Area. Do you have a question or promotio- nal material you would like to test, which could benefit from the panel members’ view? We can set up a research session with the amsterdam&partners panel.
Rate €4.50 per completed response + €100 project management cost per hour.
Panel research example including price indication Museum X would like to test its marketing material for a new exhibition. Panel members receive the exhibition copy and potential images. The questionnaire consists of approximately 20 ques- tions and is distributed among 200 Amsterdam residents, 200 Dutch nationals and 200 interna- tional visitors.
media rates 2019 | amsterdam&partners | 31 WORKSHOPS knowledge organisation
32 | amsterdam&partners | media rates 2019 WORKSHOPS knowledge organisation
General A selection of our offer For more than thirteen years, amsterdam&partners has continued to build on Amsterdam’s • Place-branding and marketing city marketing. In partnership with governments, cultural institutions, businesses and • Development of workshop programmes educational institutions, we work to improve Amsterdam’s liveability, prosperity and • Hospitality Workshop desirability. • Social Media Workshop
We are happy to share the experience and knowledge that amsterdam&partners has built up Workshops are arranged on request. All workshops are customised and can be over the years with other cities, businesses and organisations. given on location. For further information on workshops, send your e-mail [email protected] knowledge organisation amsterdam&partners is an organisation with access to specialist knowledge in the field of Tailored workshops city marketing. We have built this knowledge over the last thirteen years across a variety of Naast de workshops die wij kunnen verzorgen, worden wij geregeld uitgenodigd om sectors within city marketing. een op maat ontwikkelde presentatie te geven of een kennissessie te begeleiden toegespitst op het voorliggende onderwerp, vraagstuk of uitdaging. Voor meer We aim at developing continuously and to keep our knowledge up-to-date in the different informatie, stuur een mail naar [email protected] sectors. This makes amsterdam&partners a dynamic environment, where knowledge is gathered and put into practice. Speakers See our list of speakers at: Over the years, we have been asked to formulate advice to a variety of organisations, cultural www.iamsterdam.com/nl/over-ons/amsterdam-en-partners/sprekers-en-workshops institutions, businesses, etc. For further information, send your e-mail to [email protected] In order to offer this knowledge on a qualitative and large scale, we have decided to offer workshops for partners, municipalities, cultural institutions, city marketing organisations and businesses in the Netherlands, in which we combine and present the most interesting and topical requests for advice and guidance. A unique peek behind the scenes at amsterdam&partners!
Workshops Our interactive workshops provide an introduction to taking an integrated approach to place-branding and marketing. Our experts will explain how to approach a city or area, as a living organism using theory, strategy, real-life examples of successful and less successful approaches and cases studies that will allow you to get straight to work.
media rates 2019 | amsterdam&partners | 33 specifications
Uitkrant Uitmail I amsterdam Store
Specifications E-flyer specifications/tip small Information • 64 inside pages, 4 cover pages, stapled • Title 38 characters max incl. spaces Are you interested in an Isle, • Inside page paper: 80 grams wood free offset • Location: 20 characters max incl. spaces Window or Wall display? Send your • Cover paper: 170 grams wood free Maco Sat • Play period: 20 characters max (incl. spaces) e-mail for further information to • Adhere to measurement of chosen ad • Body text: 190 characters max (incl. spaces) [email protected] • Magazine specifications: Type page: 210 x 276 mm, type area: 185 x 252 mm • Image: 277 x 150 pixels (WxH)/ 72 dpi For ads without a border, include a 5mm bleed for trim • Video: preferably HD format (for e-flyer only) • Material: certified PDF (no Pantone colours, image resolution 300 dpi) • Method: upload your video to YouTube and send the link to us.
Deadlines E-flyer specifications/tip large • Title 38 characters max incl. spaces edition reservation material publication date • Body text: 150 characters max (incl. spaces) June Wed 01-05 Thur 09-05 Thur 23-05 • Image: 585 x 325 pixels (WxH)/ 72 dpi July/Aug Wed 29-05 Thur 06-06 Thur 20-06 • Video: preferably HD format (for e-flyer only) Sep Wed 31-07 Thur 08-08 Thur 22-08 • Method: upload your video to YouTube and send the link to us. Oct Wed 28-08 Thur 05-09 Thur 19-09 Nov Wed 02-10 Thur 10-10 Thur 24-10 Banner specifications • vertical banner: image: 300 x 470 pixels, max 50 kB, jpg Dec/Jan Wed 30-10 Thur 07-11 Thur 21-11 • rectangle banner: image: 640 x 240 pixels, max 50 kB, jpg * Please note: For advertisements on the cover, material must be supplied one week earlier. Agenda website delivery specifications Sizes • 1800x1200 pixels, max 50 KB, jpg • copy for agenda item website including Dutch & English version size wxh in mm • max. 300 words 1/1 page 210 x 276 1/2 page portrait 95 x 255 For all types of advertisements 1/2 page landscape 195 x 125 • provide the desired URL link 1/4 page 95 x 125 • Flash banners or animated GIFs are not possible IM small 35 x 50 Deadline IM large 73 x 50 Five working days prior to distribution
Delivery address for materials Delivery address for materials [email protected] [email protected] (cc to account manager)
34 | amsterdam&partners | media rates 2019 specifications
I amsterdam Store narrowcasting iamsterdam.com
I amsterdam Store narrowcasting consists of: Banner specifications • In-store full HD video wall, consisting of nine connected 55-inch screens, with a • Image: max 95 KB diagonal measurement of more than four metres. • Adhere to the measurement of the selected banner type. • Two separate 42-inch full HD shop window screens • Provide an image (GIF, JPG or PNG) to this end. Animated images are also possible. • Landing page of four self-service iPads, with a click-through to your website, webshop • Also deliver a back-up for display on mobile devices (table, smartphone, iPhone, iPad). or reservations module • provide the desired URL link
type of advertisement size wxh Specifications • You can supply static images in JPEG format. Billboard 970x250 • The image is landscape format, 1920 x 1080 pixels (w x h) with a maximum file size of Medium rectangle 300x250 5MB. For good readability we advise font size 40 up to a maximum of font size 70. Large rectangle 336x280 • Moving images: video should be supplied as an MP4 file, resolution 1920 x 1080 pixels Regular set of banners Large leaderboard 970x90 (w x h). When playing video, sound is not possible. Leaderboard 728x90 • URL for landing page on iPads. Medium leaderboard 720x300 • amsterdam&partners reserves the right to refuse presentations or to adapt them in consultation. • Updates systematically take place on Mondays. Video ad header position specifications • Run time at least 1 month Run time • Maximum 4 advertisers per run • Gemiddelde looplengte etalageschermen: 3 minuten zichtbaarheidsduur 2x5 seconden • Material: HD video, no text in image • Gemiddelde looplengte video wall: 6 minuten zichtbaarheidsduur 1x5 seconden • Video length: max 10 sec. • Size: 1980x1020 h.264 codec Bookings 10 werkdagen voor startdatum via [email protected] Deadline Five working days prior to campaign period Delivery address for materials 7 working days prior to the start date via [email protected] Delivery address for materials Banners: [email protected] (cc to account manager; except for Agenda advertisements) Video ad: [email protected] & [email protected] (cc to account manager)
Highlighted item specifications • Place your event on our site via https://www.iamsterdam.com/aanleveren • Image: 1800x1020 px, max 50 kB, JPG • PLEASE NOTE: No flash banners or animated GIF options No text in image • Delivery date for materials: minimum of 1 week prior to start of campaign • Partners can log-in via NDTRC database
media rates 2019 | amsterdam&partners | 35 specifications
Out of home- MUPI B-side Out of home - A0 Media
Poster networks Sponsor inclusion Poster A0 format Specifications • In an area of up to 330 px wide x 110 px high, placed at the Specifications • Format 118,5 x 175 cm bottom of the film* • File format: width 84 cm x height 119.6 cm • Rotating: 230* posters for each campaign, per week • This pertains to commercial sponsor logos; for municipal • Final format: width 84 cm x height 118.8 cm • Fixed: 125* posters for each campaign, per week logos etc., this restriction does not apply* • View format: width 80 cm x height 114 cm * this additional delivery is necessary for distribution across 15 • Messages of commercial, political content and/or religious • Resolution: 300 DPI districts. components/significance are contractually excluded, as well • Colour mode: CMYK as personnel recruitment and fundraising. • File type: Certified PDF Submit * JCDecaux reserves the right not to place posters that do not • Flat on pallet, clearly stating the campaign week, number of comply with the required specifications. Submit posters and including the campaign picture • Material: min. 115 gr. and max 160 gr. paper/with blueback. • Between 07.00 am and 3.00 pm • Counter-pressure: No • Address: JCDecaux Nederland BV, Zenderstraat 27, Use of ‘I amsterdam’ branding • Number: according to entry + 30% reserve 1324 KR Almere Prior to using ‘I amsterdam’ in production, it should first be • Posters must be submitted no later than 4 weeks before the starting date • Contact: Internal Sales Dept , 020 - 660 75 00, checked by our designers. Send the file to brand@iamsterdam. of the campaign, stating the campaign name and the project number. [email protected] com We do our best to respond within three working days. • Submission is at the customer’s expense and risk. • If not submitted 1 week before the start of the campaign, Please take this into account in your planning, including pos- € 400 will be charged for additional costs. sible adjustments to the lay-out that may be required. Submission address The brand manual can be found by clicking on this link. The [email protected] Digital screens logo is included as an attachment. Specifications Poster A1 format • Dimensions: 1080 x 1920 pixels high (16:9) Please ensure that all materials using the ‘I amsterdam’ slogan Specifications • Delivery: Content – rotate 90 degrees. are approved prior to use. • File format: width 59.8 cm x height 84.4 cm • Frame rate: 25 frames per second • Final format: width 59.4 cm x height 84 cm • Image: size: JPG, GIF, PNG, no animated GIFs Messages of commercial, political content and/or religious • View format: width 59.4 cm x height 84 cm • Image: Colour coding: RGB components/significance are contractually excluded, as well as • Resolution: 300 DPI • Video: format: MPEG-4/.mp4 personnel recruitment and fundraising. • Colour mode: CMYK • Video: Audo: none • File type: Certified PDF Please note Delivery address for materials A PDF of the poster must be sent for checking, four weeks prior Submit No later than 4 working weeks prior to the start of the campaign to the start of the campaign, to: [email protected] • Material: 135 gr. glossy paper/no blueback to: [email protected] and [email protected] • Counter-pressure: No Contact: Internal Sales Dept 020 - 660 75 00, • Number: according to entry [email protected] • Posters must be submitted no later than 4 weeks before the starting date If campaign material is delivered later than one week prior to of the campaign, stating the campaign name and the project number. the start, a surcharge of €400 (excl. of VAT) will be payable. • Submission is at the customer’s expense and risk.
Submission address [email protected] 36 | amsterdam&partners | media rates 2019 specifications
Out of home - A0 Media Out of home - CS Digital Media Out of home - Schiphol Airport
Billboard Poster Specifications Specifications Specifications • Ratio: 9:16 Digital 000 Schiphol Specifications • File format: width 332.8 cm x height 236.8 cm • Extension: MPG4 • size: 1080 x 1920 pixels (portrait) • Final format: width 332 cm x height 236 cm • Codec: H264 • file type: GIF/JPG • View format: width 332 cm x height 236 cm • Resolution: 1080 x 1920 • max. file size: 4 mb • Resolution: 300 DPI • Max. bit rate: 8000 kbps Digital Reclaim Network • Colour mode: CMYK • Aspect ratio: square • size: 1920 x 1080 pixels (landscape) • File type: Certified PDF • Frame rate: 25 per second • file type: AVI/MPEG4 • Format: portrait / landscape • max. file size: 10 mb Submit: Astrovision • Material: 120 gr. paper/no blueback • size: 1368 x 768 pixels (landscape) • Counter-pressure: No Submit • file type: AVI/MPEG4 • Number: according to entry + 30% reserve The ready made campaign slogan must be in the posses- • max. file size: 10 mb • Posters must be submitted no later than 4 weeks before the sion of CS Digital Media for the attention of the Traffic Digital Plaza Package starting date of the campaign, stating the name of the cam- Department no later than 5 business days before the first • size: 1080 x 1920 pixels (portrait) paign and the project number broadcasting date. We recommend sending large attach- • file type: JPEG (72 dpi and sRGB colour profile) • Submission is at the customer’s expense and risk. ments exceeding 5 MB via wetransfer.com. If the submitted • max. file size: 4 mb per image documents do not meet the following specifications they Digital Triangle Package Reclaim Submission address may be rejected for broadcasting. • size: 1920 x 1080 pixels (landscape) [email protected] • file type: AVI/MPEG4 • max. file size: 10 mb Submission address: [email protected] & [email protected] Use of I amsterdam branding The use of the I amsterdam branding is mandated by Schiphol Media.
Sponsor inclusion • Logos of commercial parties may be included in artwork by prior agreement. • Webshops, shopping centres, etc. are excluded. Schiphol reserves the right to disapprove artwork.
Deadlines • Deadlines: Bookings five working days prior to start date. • Material: three working days prior to start date.
Delivery address for materials [email protected]
media rates 2019 | amsterdam&partners | 37 specifications
I amsterdam Magazine Narrowcasting visitor centres MICEdition & newsletter
Specifications Specifications MICEdition Specifications • 80 inside pages, 4 cover pages, lumback • Static image (options 1 and 2): You can supply static • copy: 180 (small), 220 (medium), • Inside page paper: 80 grams UPM Star Silk images in JPG format. These should be a landscape 300 (large) words • Cover paper: 170 grams wood free Maco Sat with silk UV coating image of 1920x1080 pixels (w x h) • Photo: high resolution • Adhere to measurement of chosen ad • Moving image (option 3): video should be supplied • Magazine specifications: Type page: 210 x 276 mm, type area: 185 x 252 mm as an MP4 file, resolution 1920 x 1080 pixels (w x h). MICE newsletter specifications For ads without a border, include a 5mm bleed for trim When playing video sound is not possible. • copy: 180/220/300 + 100 words • Material: certified PDF (no Pantone colours, image resolution 300 dpi) • For good readability, we advise you to use a font size • Photo: landscape, high resolution of 40 or larger and no more than 100 characters per Deadlines 10 seconds of run time. Delivery address for materials • amsterdam&partners reserves the right to refuse pre- [email protected] edition reservation reservation material material publication sentations or to make adjustments in consultation. advertorials advertisement advertorials advertisement* date • Updates take place automatically on the first day of Juni/July/Aug 09-04 15-04 16-04 26-04 23-05 the month. A different start date can be negotiated. Sept/Oct/Nov 09-07 15-07 16-07 26-07 22-08 • advertisements that are provided in accordance with Dec/Jan/Feb 08-10 14-10 15-10 25-10 21-11 specifications can be placed within five working days. * Please note: For advertisements on the cover, material must be supplied one week earlier Deadlines Deliver materials (ready to go): 7 days prior to the Formaten information screen update size wxh in mm Delivery address for materials 1/1 pae 210 x 276 [email protected] 1/2 page portrait 90 x 252 [email protected] 1/2 page landscape 185 x 125 1/4 page 90 x 125 IM small 35 x 50 IM large 70 x 50
Delivery address for materials [email protected]
38 | amsterdam&partners | media rates 2019