DEMAND No. 28 INFORMATION AND PUBLICITY Content S. Subject Page No. No. Introduction 2 1 Press Release Section 5 2 Photo Section 13 3 Reference Section 15 4 Memorials 17 5 Government Functions 32 6 Advertisement 40 7 Film Awards, Subsidy & Small 44 Screen Awards 8 Cine Workers Welfare Board 49 9 Tamil Nadu Films Division 53 10 MGR Govt. Film and Television Training 57 Institute 11 Cinema, Video and Cable 62 Television Networks 12 Tamil Arasu 70 13 Exhibitions 79 14 District Information and 89 Public Relations Offices 15 Information Centres 92 Conclusion 94 1 INFORMATION AND PUBLICITY POLICY NOTE 2013– 2014 2 3 “Our aim is High! “Firmness, nobility, concern, lore and efforts Our vision is clear! An ideal minister has these five traits” Our success is definite!” The welfare schemes announced by the - Hon’ble Chief Minister Hon’ble Chief Minister, the announcements made Puratchi Thalaivi Amma by the Government and the achievements are INTRODUCTION publicised through: Press releases, released to the media to The endeavours of the Information and ensure wide coverage Public Relations Department is to make people Exhibitions and photo exhibitions to provide understand all the welfare schemes of the first hand knowledge about Government Government and to ensure the benefits of such schemes and achievements. schemes reach the public in total. Publication of advertisements in dailies and journals. The Information and Public Relations Department brings transparency in administration Publication in Government journal and through special publications. and develop goodwill and cooperation between the people and the Government headed by the Production and Screening of news magazines in villages and theatres. Hon’ble Chief Minister Puratchi Thalaivi Amma In addition to the above, who has the virtues of fearlessness, noble birth, The department organises functions in protection of subjects, wisdom and perserverance memory of Freedom Fighters, Tamil Savants as said in Thirukkural, and persons who toiled for the country. 4 5 Acquires the houses of great leaders, “Success is not a destination; maintains them and constructs memorials It is a continuous journey” to honour them. - Hon’ble Chief Minister It imparts training to students in the art Puratchi Thalaivi Amma of film making to produce technically qualified film professionals PRESS RELEASE SECTION “Wealth will ask and find the way to him Press Release Section is an important Who has unshaken enthusiasm” section of the department of Information and Productivity will find its own way to the Public Relations which functions 24 hours a day person of unfailing energy. With these words of on all 365 days. Thiruvalluvar in mind the Hon’ble Chief Minister The Press Release Section releases the Puratchi Thalaivi Amma works tirelessly to take announcements, achievements, press releases Tamil Nadu to the forefront of development. The and press notes of the Hon’ble Chief Minister and department of Information and Public Relations Hon’ble Ministers, information on Government works with alacrity to take the announcements, welfare schemes, development works, policies, schemes and achievements of Hon’ble Government sponsored programmes and related Chief Minister Puratchi Thalaivi Amma to the photographs to the print and electronic media. people. They are sent to hundreds of Media houses in order to reach out to the public, instantaneously. 6 7 This Section also organizes the press JOURNALISTS’ WELFARE conferences of the Hon’ble Chief Minister and JOURNALISTS’ PENSION Hon’ble Ministers. Important press releases As per the order of the Hon’ble Chief Minister containing Government announcements are sent of Tamil Nadu the monthly Pension was enhanced to District Information and Public Relations Offices from Rs.5,000/- to Rs.6,000/-from 14.09.2011 is so that the media in the districts also publish given to retired journalists in indigent them. This Section makes all the necessary circumstances who had served for 20 years. arrangements for the media to gather news about Government orders for pension have been issued the functions attended by Hon’ble Ministers, to 13 retired journalists during 2012-2013. Pension Secretaries and Collectors and during VIP visits. has been sanctioned to 122 journalists so far under Besides, news and photographs of the this scheme. Government functions and other programmes in Enhancement of DCRG limit from Rs.1.00 lakh the districts attended by Hon’ble Ministers are to Rs.2.00 lakh for Retired Press Reporters and received by this section through the Information the ceiling limit of annual income from Rs.1.20 and Public Relations Offices concerned and are lakh to Rs.2.00 lakh, for grant of Journalist sent to the Media at the headquarters, by this Pension. section. JOURNALISTS’ FAMILY PENSION The Hon’ble Chief Minister, having the 8 9 welfare of the families of the deceased journalists JOURNALISTS’ MEDICAL WELFARE FUND in mind, had enhanced the Journalists’ Family Rs.1 crore has been allocated for this fund and it has been deposited with Tamil Nadu Power Pension to Rs.3,000/- and a Government Order in Finance and Infrastructure Development this regard was issued on 14.09.2011. The Corporation. A maximum sum of Rs.50,000/- is enhanced Journalists’ Family Pension is being given from the interest amount, to a journalist in given now. service, who suffers from serious illness, for JOURNALISTS’ FAMILY BENEFIT FUND medical treatment. Journalists’ Family Benefit Fund is being GOVERNMENT RENTAL HOUSING SCHEME FOR given from the Chief Minister’s Public Relief Fund JOURNALISTS to families of journalists who happen to die while Tamil Nadu Housing Board is allotting rental serving as Editor/Sub-Editor/Reporter/ quarters to journalists under special category. Photographer/Proof-Reader. The amount being HOUSE SITES FOR JOURNALISTS paid are as follows: No. of years served Family Benefit Fund Under this scheme, journalists are provided with house sites at concessional rates in the 5 Rs. 50,000/- districts through the Department of Revenue. 10 Rs.1,00,000/- MEDIA ACCREDITATION CARDS 15 Rs.1,50,000/- 20 Rs.2,00,000/- Media Accreditation Cards are provided every year to media personnel working in newspapers / 10 11 television channels/news agencies on the and United News of India are received in the recommendation of the Press Accreditation following places for 24 hours throughout the year: Committee constituted by the Government. a) Raj Bhavan b) Hon’ble Chief Minister’s residence PRESS PASS CARDS c) Press Release Section, Secretariat Press Pass Cards are issued to journalists MEDIA CENTRE IN THE SECRETARIAT of periodicals on the recommendation of the Press A Media Centre was established and was Pass Recommendation Committee, constituted by inaugurated by the Hon’ble Chief Minister on the Government. 12.10.2012 to facilitate the media personnel to FREE BUS PASSES TO JOURNALISTS send their news and photographs to their Bus passes are issued to Government concerns immediately. News items, Photographs accredited journalists, on their request, every year, and video clippings are sent to media houses to travel at no cost in Government Transport immediately for publicity. Corporation buses to collect news. This The Press Releases, Press Notes and department reimburses the expenses to the photographs released to the media in the Transport Corporations. headquarters are also sent to district PROs from NEWS AGENCIES the Media Centre, and necessary action is taken The news released by Press Trust of India to get them published in the district dailies. 12 13 “The mentality of respecting the labour has to be cultivated in our country.” - Hon’ble Chief Minister Puratchi Thalaivi Amma PHOTO SECTION Colour photographs are taken with digital cameras and sent from the Secretariat by e-mail to about 200 media organizations instantaneously. Further, photographs of important functions are The district PROs send the details of publication sent immediately to the media from the function of these news items in their districts everyday to site itself by using laptops with internet facility. the Media Centre at the Secretariat. 75,108 negatives of rare photographs have Details regarding the publication of Press been digitally scanned with suitable titles and Releases, Press Notes and Photographs with preserved for easy retrieval at a cost of Rs. 13.25 regard to Hon’ble Chief Minister, in the district lakhs. The remaining negative films are being dailies are compiled and a report is submitted scanned with an allocation of Rs.25.89 lakhs. everyday to the Government. The Media Centre plays an important role in ensuring the publication To enable the public to see the photographs of Government news in district dailies. of functions honoured by the Hon’ble Chief Minister 14 15 instantaneously, they are screened with captions “ The duty of the people welfare Government is to frame schemes in two large LED digital television screens with and implement them for elevating internet connections, fixed near the VIP lifts of the people who voted for change.” the Main building of the Secretariat and Namakkal - Hon’ble Chief Minister Kavignar Maaligai. Puratchi Thalaivi Amma A scanner, two Multi purpose copier REFERENCE SECTION machines, two computers and one printer have The Reference Section brings to the notice been procured for the Photo Section and are of the Government the important news items being used. published in newspapers and periodicals. This section consolidates the news clippings from dailies, periodicals and upcountry newspapers and submits them daily for the perusal of the Hon’ble Chief Minister. News clippings are also submitted to the Hon’ble Ministers, Chief Secretary and Secretaries to Government for perusal and necessary action. In addition to this, important news items on various Government departments 16 17 are scanned and sent to their respective “Success is assured, if any work is performed with total involvement.” Secretaries through email every morning. Important Tamil and English newspapers are - Hon’ble Chief Minister Puratchi Thalaivi Amma preserved for future reference.