DEMAND No. 28 INFORMATION and PUBLICITY Content S. No. Subject

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DEMAND No. 28 INFORMATION AND PUBLICITY

Content S. Subject Page No. No.

Introduction 2

1 Press Release Section 5

2 Photo Section 13

3 Reference Section 15

4 Memorials 17

5 Government Functions 32

6 Advertisement 40

7 Film Awards, Subsidy & Small 44 Screen Awards 8 Cine Workers Welfare Board 49 9 Tamil Nadu Films Division 53 10 MGR Govt. Film and Television Training 57 Institute 11 Cinema, Video and Cable 62 Television Networks

12 Tamil Arasu 70 13 Exhibitions 79 14 District Information and 89 Public Relations Offices 15 Information Centres 92 Conclusion 94 1

INFORMATION AND PUBLICITY

POLICY NOTE

2013– 2014 2 3

“Our aim is High! “Firmness, nobility, concern, lore and efforts Our vision is clear! An ideal minister has these five traits” Our success is definite!” The welfare schemes announced by the

- Hon’ble Chief Minister Hon’ble Chief Minister, the announcements made Puratchi Thalaivi Amma by the Government and the achievements are

INTRODUCTION publicised through:  Press releases, released to the media to The endeavours of the Information and ensure wide coverage Public Relations Department is to make people  Exhibitions and photo exhibitions to provide understand all the welfare schemes of the first hand knowledge about Government Government and to ensure the benefits of such schemes and achievements. schemes reach the public in total.  Publication of advertisements in dailies and journals. The Information and Public Relations Department brings transparency in administration  Publication in Government journal and through special publications. and develop goodwill and cooperation between the people and the Government headed by the  Production and Screening of news magazines in villages and theatres. Hon’ble Chief Minister Puratchi Thalaivi Amma In addition to the above, who has the virtues of fearlessness, noble birth,  The department organises functions in protection of subjects, wisdom and perserverance memory of Freedom Fighters, Tamil Savants as said in Thirukkural, and persons who toiled for the country. 4 5

 Acquires the houses of great leaders, “Success is not a destination; maintains them and constructs memorials It is a continuous journey” to honour them. - Hon’ble Chief Minister  It imparts training to students in the art Puratchi Thalaivi Amma of film making to produce technically qualified film professionals PRESS RELEASE SECTION “Wealth will ask and find the way to him Press Release Section is an important Who has unshaken enthusiasm” section of the department of Information and Productivity will find its own way to the Public Relations which functions 24 hours a day person of unfailing energy. With these words of on all 365 days. Thiruvalluvar in mind the Hon’ble Chief Minister The Press Release Section releases the Puratchi Thalaivi Amma works tirelessly to take announcements, achievements, press releases Tamil Nadu to the forefront of development. The and press notes of the Hon’ble Chief Minister and department of Information and Public Relations Hon’ble Ministers, information on Government works with alacrity to take the announcements, welfare schemes, development works, policies, schemes and achievements of Hon’ble Government sponsored programmes and related Chief Minister Puratchi Thalaivi Amma to the photographs to the print and electronic media. people. They are sent to hundreds of Media houses in

order to reach out to the public, instantaneously. 6 7

This Section also organizes the press JOURNALISTS’ WELFARE conferences of the Hon’ble Chief Minister and JOURNALISTS’ PENSION Hon’ble Ministers. Important press releases As per the order of the Hon’ble Chief Minister containing Government announcements are sent of Tamil Nadu the monthly Pension was enhanced to District Information and Public Relations Offices from Rs.5,000/- to Rs.6,000/-from 14.09.2011 is so that the media in the districts also publish given to retired journalists in indigent them. This Section makes all the necessary circumstances who had served for 20 years. arrangements for the media to gather news about Government orders for pension have been issued the functions attended by Hon’ble Ministers, to 13 retired journalists during 2012-2013. Pension Secretaries and Collectors and during VIP visits. has been sanctioned to 122 journalists so far under Besides, news and photographs of the this scheme.

Government functions and other programmes in Enhancement of DCRG limit from Rs.1.00 lakh the districts attended by Hon’ble Ministers are to Rs.2.00 lakh for Retired Press Reporters and received by this section through the Information the ceiling limit of annual income from Rs.1.20 and Public Relations Offices concerned and are lakh to Rs.2.00 lakh, for grant of Journalist sent to the Media at the headquarters, by this Pension. section. JOURNALISTS’ FAMILY PENSION

The Hon’ble Chief Minister, having the 8 9 welfare of the families of the deceased journalists JOURNALISTS’ MEDICAL WELFARE FUND in mind, had enhanced the Journalists’ Family Rs.1 crore has been allocated for this fund and it has been deposited with Tamil Nadu Power Pension to Rs.3,000/- and a Government Order in Finance and Infrastructure Development this regard was issued on 14.09.2011. The Corporation. A maximum sum of Rs.50,000/- is enhanced Journalists’ Family Pension is being given from the interest amount, to a journalist in given now. service, who suffers from serious illness, for JOURNALISTS’ FAMILY BENEFIT FUND medical treatment. Journalists’ Family Benefit Fund is being GOVERNMENT RENTAL HOUSING SCHEME FOR given from the Chief Minister’s Public Relief Fund JOURNALISTS to families of journalists who happen to die while Tamil Nadu Housing Board is allotting rental serving as Editor/Sub-Editor/Reporter/ quarters to journalists under special category. Photographer/Proof-Reader. The amount being HOUSE SITES FOR JOURNALISTS paid are as follows:

No. of years served Family Benefit Fund Under this scheme, journalists are provided with house sites at concessional rates in the 5 Rs. 50,000/- districts through the Department of Revenue. 10 Rs.1,00,000/- MEDIA ACCREDITATION CARDS 15 Rs.1,50,000/-

20 Rs.2,00,000/- Media Accreditation Cards are provided every year to media personnel working in newspapers / 10 11 television channels/news agencies on the and United News of India are received in the recommendation of the Press Accreditation following places for 24 hours throughout the year: Committee constituted by the Government. a) Raj Bhavan b) Hon’ble Chief Minister’s residence PRESS PASS CARDS c) Press Release Section, Secretariat

Press Pass Cards are issued to journalists MEDIA CENTRE IN THE SECRETARIAT of periodicals on the recommendation of the Press A Media Centre was established and was Pass Recommendation Committee, constituted by inaugurated by the Hon’ble Chief Minister on the Government. 12.10.2012 to facilitate the media personnel to FREE BUS PASSES TO JOURNALISTS send their news and photographs to their

Bus passes are issued to Government concerns immediately. News items, Photographs accredited journalists, on their request, every year, and video clippings are sent to media houses to travel at no cost in Government Transport immediately for publicity. Corporation buses to collect news. This The Press Releases, Press Notes and department reimburses the expenses to the photographs released to the media in the Transport Corporations. headquarters are also sent to district PROs from

NEWS AGENCIES the Media Centre, and necessary action is taken

The news released by Press Trust of India to get them published in the district dailies. 12 13

“The mentality of respecting the labour has to be cultivated in our country.” - Hon’ble Chief Minister Puratchi Thalaivi Amma

PHOTO SECTION

Colour photographs are taken with digital cameras and sent from the Secretariat by e-mail to about 200 media organizations instantaneously. Further, photographs of important functions are The district PROs send the details of publication sent immediately to the media from the function of these news items in their districts everyday to site itself by using laptops with internet facility. the Media Centre at the Secretariat.

75,108 negatives of rare photographs have Details regarding the publication of Press been digitally scanned with suitable titles and Releases, Press Notes and Photographs with preserved for easy retrieval at a cost of Rs. 13.25 regard to Hon’ble Chief Minister, in the district lakhs. The remaining negative films are being dailies are compiled and a report is submitted scanned with an allocation of Rs.25.89 lakhs. everyday to the Government. The Media Centre plays an important role in ensuring the publication To enable the public to see the photographs of Government news in district dailies. of functions honoured by the Hon’ble Chief Minister 14 15 instantaneously, they are screened with captions “ The duty of the people welfare Government is to frame schemes in two large LED digital television screens with and implement them for elevating internet connections, fixed near the VIP lifts of the people who voted for change.” the Main building of the Secretariat and Namakkal - Hon’ble Chief Minister Kavignar Maaligai. Puratchi Thalaivi Amma

A scanner, two Multi purpose copier REFERENCE SECTION machines, two computers and one printer have The Reference Section brings to the notice been procured for the Photo Section and are of the Government the important news items being used. published in newspapers and periodicals.

This section consolidates the news clippings from dailies, periodicals and upcountry newspapers and submits them daily for the perusal of the Hon’ble Chief Minister. News clippings are also submitted to the Hon’ble Ministers, Chief Secretary and Secretaries to Government for perusal and necessary action. In addition to this, important news items on various Government departments 16 17 are scanned and sent to their respective “Success is assured, if any work is performed with total involvement.” Secretaries through email every morning.

Important Tamil and English newspapers are - Hon’ble Chief Minister Puratchi Thalaivi Amma preserved for future reference. They would be available to the Hon’ble Chief Minister, Hon’ble MEMORIALS Ministers and Secretaries to Government for reference whenever needed. The Government has constructed Memorials in honour of the great freedom As ordered by the Hon’ble Chief Minister, fighters who sacrificed their lives for the freedom digitalization of the old news papers, paper of the country and the Tamil savants who clippings under various headings viz, dedicated their lives for the linguistic rights and announcements, speeches, interviews of the development of Tamil language, so that the Hon’ble Chief Minister, welfare schemes, younger generation is inspired to commit achievements, Government Orders, Editorials, themselves to a path of noble ideals. The stories/essays, reviews/criticisms, statements of Department of Information and Public various leaders etc is being done at an estimate Relations, has constructed 55 Memorials, of Rs.75.00 lakhs. 3 Arangams, 5 Commemoration Pillars and maintains them. 18 19

MEMORIALS S.No. MEMORIAL PLACE

S.No. MEMORIAL PLACE 8 Perunthalaivar Thirumalai Salai, Kamarajar Ninaivu Thiyagaraya Nagar, 1 Perarignar Marina Beach, Illam Chennai Anna Memorial Kamarajar Salai, and Museum Chennai 9 Valluvar Kottam Nungambakkam, Chennai

2 Bharat Ratna Marina Beach, 10 Mozhippor Thiyagigal Sardar Vallabhai Dr.MGR Memorial Kamarajar Salai, Manimandapam Patel Salai, Guindy, and Museum Chennai Chennai 11 Thiyagigal Sardar Vallabhai 3 Perunthalaivar Sardar Vallabhai Manimandapam Patel Salai Guindy, Kamarajar Memorial Patel Salai, Guindy, Chennai Chennai 12 Rettamalai Sardar Vallabhai 4 Periyavar Sardar Vallabhai Seenivasan Patel Salai, Guindy, M.Bhakthavatchalam Patel Salai, Guindy, Manimandapam Chennai Memorial Chennai 13 Kanniyathendral Doms Salai, 5 Gandhi Mandapam Sardar Vallabhai Quaid-e-Milleth Near Tamilnadu Patel Salai, Guindy, Muhammad Ismail Electricity Board, Chennai Manimandapam Chennai 6 Mootharignar Rajaji Sardar Vallabhai 14 Perarignar Anna Chinna Kanchipuram, Memorial Patel Salai, Guindy, Ninaivu Illam Kanchipuram Chennai district 7 Mahakavi Bharathiyar Thulasingam Ninaivu Illam Perumal Koil Street, 15 Thiruppur Kumaran Thiruppur, Triplicane, Memorial Thiruppur district Chennai 20 21

S.No. MEMORIAL PLACE S.No. MEMORIAL PLACE

16 “Rationalist Poet” Udumalaipettai, 25 Thillaiyadi Valliammai Thillaiyadi, Udumalai Thiruppur district Memorial Nagapattinam Narayanakavi district Manimandapam 26 Thamizh Thatha Uthamathanapuram, Dr. U.Ve.Sa.Ninaivu Thiruvarur district 17 Thanthai Periyar Vaikkom, Kottayam Illam Memorial district, Kerala State 27 Thiyagi P. Srinivasa Rao Thiruthuraipoondi, Memorial Thiruvarur District 18 Periyar - Erode, Anna Memorial Erode district 28 Kaviarasu Kannadasan Karaikudi, Manimandapam Sivagangai district 19 Dheeran Odanilai, Arachalur, Chinnamalai Erode district 29 Thavathiru Kundrakudi Kundrakudi, Adigalar Sivagangai district Manimandapam Manimandapam 20 Mootharignar Rajaji Thorapalli, 30 Maruthupandiar Tiruppattur, Ninaivu Illam Krishnagiri district Memorial Sivagangai district

21 Vallal Adhiyaman Dharmapuri, 31 Thiyaga Seelar Kakkan Thumbaipatti, Kottam Dharmapuri district Manimandapam Madurai district 32 Thiyagi Viswanathadas Thirumangalam, 22 Namakkal Kavignar Namakkal, Ninaivu Illam Madurai district Ramalingam Pillai Namakkal district Ninaivu Illam 33 Parithimarkalaignar Vilacheri, Ninaivu Illam Madurai district 23 Va.Ve. Subramaniya Varahaneri, Iyer Memorial Thiruchirapalli 34 Mozhignayiru Sathamangalam, district Devaneya Pavaanar Madurai district Manimandapam 24 Pattukkottai Pattukkottai, Kalyanasundaram Thanjavur district Manimandapam 22 23

S.No. MEMORIAL PLACE S.No. MEMORIAL PLACE

35 Perunthalaivar Virudhunagar, 43 Umarupulavar Memorial Ettayapuram, Kamarajar Virudhunagar Thoothukudi district Ninavu Illam district 44 Kappalottiya Tirunelveli, Thamizhan Tirunelveli district 36 Perunthalaivar Virudhunagar, V.O.C. Manimandapam Kamarajar Birth Virudhunagar Centenary district 45 Poolithevan Memorial Nerkattumseval Manimandapam Tirunelveli district 46 Tamil Scholar Caldwell Idayangudi, 37 Mahakavi Bharathiyar Ettayapuram, Memorial Tirunelveli district Manimandapam Thoothukudi district 47 Pothuvudaimai Veerar Nagercoil, 38 Mahakavi Bharathiyar Ettayapuram, P. Jeevanandam Kanniyakumari Illam Thoothukudi district Manimandapam district 39 Kappalottiya Ottapidaram, 48 Gandhi Memorial Kanniyakumari Thamizhan Thoothukudi district 49 Perunthalaivar Kanniyakumari, V.O.Chidambaranar Kamarajar Kanniyakumari Illam Manimandapam district

40 Veeran Kattalangulam, 50 Sathavathani Idalaakudi, Kottar, Azhagumuthukone Thoothukudi district Seiguthambi Pavalar Kanniyakumari Manimandapam Ninaivu Mandapam district 41 Freedom Fighter Gavarnagiri, 51 Muthumandapam Vellore, Veeran Sundaralingam Thoothukudi district (in memory of Vellore district Memorial Vikrama Raja Singan, 42 Freedom Fighter Vallanadu, the last Tamil King of Veeran Vellayathevan Thoothukudi district Sri Lanka) Memorial 24 25

S.No. MEMORIAL PLACE (C) COMMEMORATION PILLARS 52 Thiyagi Subramaniya Papparapatti, Siva Memorial Dharmapuri District S.No. COMMEMORATION PLACE PILLAR 53 Tamizhisai Moovar Sirkazhi, Manimandapam Nagapattinam 1 Quit India Movement’s Gandhi Mandapam District Golden Jubilee Premises, Sardar 54 Freedom Fighter Viruppatchi, Commemoration Pillar Vallabhai Patel Gopala Naicker Dindigul District Salai, Guindy, Manimandapam Chennai

55 Omanthur Omanthur, 2 Golden Jubilee of Near War Memorial, Ramasamy Reddiar Villupuram District Independence Kamarajar Salai, Manimandapam Commemoration Pillar Chennai.

(B) ARANGAMS 3 Golden Jubilee of Near Gandhi Statue, Republic Kamarajar Salai, S.No. ARANGAM PLACE Commemoration Pillar Chennai 1 Rajaji Hall Omanthurar Govt. Estate, 4 Sepoy Mutiny Vellore, Anna Salai, Chennai Commemoration Pillar Vellore district

2 Anna Kalai Arangam Vellore, 5 Perunthalaivar Virudhunagar, Vellore district Kamarajar Centenary Virudhunagar Celebrations district 3 Mahamaham Kalai Kumbakonam, Commemoration Pillar Arangam Thanjavur district 26 27

MEMORIALS UNDER CONSTRUCTION

S. MEMORIAL ESTI- STATUS No. MATE RS. 1 Thiyagi Vanchinathan 50.00 The construction Manimandapam, lakhs is in progress. Sengottai, Work will be Tirunelveli district completed soon 2 Freedom fighter Ondy 49.00 The construction veeran Manimandapam, lakhs is in progress. palayamkottai, Work will be Bharat Ratna Dr. MGR was inaugurated by the Tirunelveli district completed soon Hon’ble Chief Minister Puratchi Thalaivi Amma 3 Marshal Nesamani 48.70 The construction on 9.12.2012. Manimandapam lakhs is in progress. Nagerkoil,  Tamilisai Moovar Manimandapam built at a cost Kanniyakumari district of Rs.1.51 crores in Sirkazhi, Freedom Fighter 4 Pattukottai Alagirisamy, 58.00 Re-Tender called for Memorial, lakhs by PWD Thanjavur district

 As ordered by the Hon’ble Chief Minister Puratchi Thalaivi Amma, Perarignar Anna Memorial and Bharat Ratna Dr.MGR Memorial located in chennai, were renovated at a cost of Rs.8.90 crores. The renovated memorial of 28 29

Gopala Naicker Manimandapam built in WORKS IN PROGRESS Virupatchi at a cost of Rs.69.00 lakhs were  The beautification of the Gandhi mandapam inaugurated by Hon’ble Chief Minister on campus is being carried out at a cost of Rs.11.62 20.02.2013. crores.  Former Chief Minister Omanthur Ramasami  Action has been taken for the creation of new Reddiyar Manimandapam built in Omanthur posts for the maintenance of Mahamaham at a cost of Rs.69.00 lakhs and Renovated Kalaiarangam, Kumbakonam and eight new and Modernised Mahamagam Kalaiyarangam Manimandapams which are being constructed. at a cost of Rs.63.00 lakhs were inaugurated by Hon’ble Chief Minister on 20.02.2013.  Works being carried out for Construction of Memorials for Sindhanai Chirpi Singaravelar and  Hon’ble Chief Minister inaugurated Thiyagi self respect leader Jeevarathinam at a cost Subramaniya Siva Memorial at Papparappatti, Rs.2.38 crores in Chennai. Dharmapuri District on 18.07.2011 built at a cost of Rs.40.00 lakhs.  Works being carried out to install the statue of Mozhippor Thiyagi Chidambaranathan at  In order to give protection to Perarignar Anna Kaliyakkavilai, Kanniyakumari District at a cost Memorial and Bharat Ratna Dr.MGR Memorial, of Rs.8.50 lakhs. 15 security personnel have been posted and close circuit Televisions (CCTV) have been  Works being carried out for the installation of installed at an estimate of Rs.11.90 lakhs. the statue of Mozhippor Thiyagi Keezhapaluvur Chinnasamy in Tiruchirapalli, at a cost of  Ramps have been constructed in 25 Memorials Rs.8.79 lakhs. at a cost of Rs.39.56 lakhs, in order to help the disabled persons to visit these memorials.  Work in progress for renovation of Kamarajar Illam in Chennai and Kamarajar  Refurbishment of Mahatma Gandhi statue Manimandapam in Kanniyakumari, at a cost of located on Marina Beach, at a cost of Rs.11.95 Rs.62.00 lakhs. lakhs. 30 31

 Work in progress for constructing a memorial  Works have been started for installing a statue at a cost of Rs.60.00 lakhs in memory of in memory of Kavimani Desiga Vinayagam Pillai Freedom Fighter Thiyagi Dheeran Chinnamalai at Suseendram in Kanniyakumari district, at a in Sangagiri, Salem district cost of Rs.10.80 lakhs.

 Work in progress for constructing a memorial  Preliminary works started to build a new in memory of Thiyagi Sankaralinganar in Auditorium and State Information Centre at a Virudhunagar, at a cost of Rs.77.00 lakhs. cost of Rs.63.00 crores in the Omanthurar Government estate in Chennai.  Works have been started to construct a memorial in memory of Veeramangai Velu Nachiyar in Sivaganga district at a cost of Rs.60.00 lakhs.

New Auditorium and State Information Centre  On 09.04.2013, Hon’ble Chief Minister announced a Manimandapam for Veerapandiya Kattabomman at Kayathar. Veeramangai Velu Nachiyar Manimandapam 32 33

“Constructive thoughts should be FUNCTIONS ORGANIZED IN CHENNAI the watch word in any deed.” - Hon’ble Chief Minister S.No. DATE FUNCTIONS Puratchi Thalaivi Amma 1 January 17 Birthday of Bharat Ratna Dr.MGR 2 January 23 Birthday of Netaji GOVERNMENT FUNCTIONS Subash Chandra Bose 3 January 30 Death Anniversary of The Government of Tamil Nadu celebrates Mahathma Gandhi the birthdays and observes the death 4 February 18 Birthday of Sindhanai anniversaries of Freedom fighters who dedicated chirpi Singaravelar 5 April 14 Birthday of Dr.Ambedkar their lives for the freedom of the country and 6 April 17 Birthday of Freedom Tamil savants who rendered yeoman service to Fighter Dheeran Tamil language to educate the public about their Chinnamalai greatness and sacrifices. On these occasions, His 7 April 25 ‘Chitra Pournami’ in memory of “Kannagi the Excellency the Governor, Hon’ble Chief Minister, symbol of chastity Hon’ble Ministers and other dignitaries pay floral 8 April 27 Birthday of Sir Pitty tributes to the portraits kept near their statues. Thiyagarayar 9 April 29 Birthday of Paventhar Bharathidasan 34 35

S.No DATE FUNCTIONS S.No DATE FUNCTIONS

10 June 5 Birthday of 19 September 17 Birthday of Kanniyathendral Thanthai Periyar Quaid-e-Milleth Muhammad Ismail 20 September 29 Birthday of former Mayor Sivaraj 11 June 24 Birthday of Kaviarasu Kannadasan 21 October 2 Birthday of Mahathma Gandhi 12 July 7 Birthday of Rettamalai Seenivasan 22 October 30 Birthday of Pasumpon Muthuramalinga Thevar 13 July 15 Birthday of Perunthalaivar 23 November 8 Birthday of Kamarajar Veeramamunivar 14 July 17 ‘Thiyagigal Dhinam’ 24 November 14 Birthday of Pandit Thiyagi Arya alias Jawaharlal Nehru Bhashiyam 25 November 23 Birthday of Kavignar 15 July 17 Thiyagi Suratha Sankaralinganar 26 December 10 Birthday of Mootharignar 16 July 17 Thiyagi Rajaji Shenbagaraman 27 December 11 Birthday of Mahakavi 17 September 5 Birthday of Kappalottiya Thamizhan Bharathiyar V.O. Chidambaranar 18 September 15 Birthday of Perarignar Anna 36 37

FUNCTIONS ORGANIZED IN DISTRICTS S. DATE FUNCTIONS PLACE No.

S. DATE FUNCTIONS PLACE 7 July 6 Birthday of Vilacheri, Tamil scholar Madurai No. Parithimar district kalaignar 1 March 30 Birthday of Ramanatha- Rebel puram 8 July 11 Birthday of Veeran Kovilpatti, Muthuramalinga district Azhagumuthukone Thoothukudi Sethupathi district

2 April 16 Birthday of Veeran Gavarnagiri, 9 July 31 Birthday of Kanniya- Sundaralingam Thoothukudi Sathavathani kumari district Seiguthambi district Pavalar 3 May 10 Birthday of Panchalankurichi Veerapandiya Thoothukudi 10 August Valvil Ori Festival Kollimalai, Kattabomman district 2 & 3 Namakkal district 4 May 23 Birthday of Tiruchirapalli Perumpidugu district 11 August 3 Death anniversary Odanilai, Mutharaiyar (Aadi 18) of Dheeran Archalur, Chinnamalai Erode district 5 June 16 Birthday of Thirumangalam, Thiyagi Madurai 12 September Birthday of Ottapidaram, Viswanathadas district 5 Kappalottiya Thoothukudi Thamizhan district 6 June 18 Birthday of Tumbaippatti, V.O.Chidambaranar Thiyaga near Melur, Seelar kakkan Madurai district 13 September Birthday of Erode district 15 Perarignar Anna 38 39

S.No. DATE FUNCTIONS PLACE

14 September Birthday of Erode district 17 Thanthai Periyar

15 October Birthday of All districts 2 Mahathma Gandhi

16 October Birthday of Papparapatti, 4 Thiyagi Dharamapuri Subramanya Siva district

17 October Death anniversary Tirupattur, 24 of Marudhu- Sivagangai pandiyar district

18 October Birthday of Pasumpon, 30 Pasumpon Ramanatha- Muthuramalinga puram district Thevar

19 December Birthday of Thorapalli, 10 Mootharignar Krishnagiri Rajaji district Hon’ble Chief Minister paying floral tributes to 20 December Birthday of Ettayapuram, the portrait of Puratchi Thalaivar Dr. MGR 11 Mahakavi Thoothukudi Bharathiyar district 40 41

“My thoughts and deeds always centre around the people”.

- Hon’ble Chief Minister Puratchi Thalaivi Amma

The Department of Information and Public Relations releases advertisements on Government achievements, policies, schemes and welfare measures. It also publishes advertisements on tenders for development and other works.

The release of all the advertisements of Government Departments, Boards, Universities, Corporations and Undertakings are centralized through this Department. The advertisements are released based on their importance, the target group and the target area. 42 43

Advertisements are also released in Indian information about the tenders of the Government Trade Journals based on the importance of the under the provisions of the Tamil Nadu advertisement. Transparency in Tenders Act 1998 and the Tamil Nadu Transparency in Tender Rules 2000 TENDER ADVERTISEMENTS framed thereunder. Tender advertisements are released through the National Informatics Centre, on the The State Tender Bulletins are also published Government website www.tn.gov.in, so that these in the Government website www.tn.gov.in. The advertisements reach the public. Tender forms tender advertisements released from can be downloaded free of cost from the website headquarters are released in State Tender Bulletin www.tenders.tn.gov.in. and those at District level are released in District Tender Bulletins. Decisions taken on the tenders As the tender advertisements are released by the department concerned are also published in newspapers as well, transparency in Government in these bulletins. administration is ensured. It facilitates participation by all eligible persons in Government tenders. TENDER BULLETINS

The State and the District Tender Bulletins are released every week giving detailed 44 45

“People who do not trust themselves 2 Second Prize - A Cheque for Rs.1 lakh, will never trust anyone else. Those a Memento and a certificate who trust themselves, alone will 3 Third Prize - A Cheque for Rs.75,000/-, succeed in life.” a Memento and a certificate 4 Special Prize - A Cheque for Rs.75,000/-, - Hon’ble Chief Minister Puratchi Thalaivi Amma a Memento and a certificate

FILM AWARDS, SUBSIDY Another special prize comprising of a cheque & SMALL SCREEN AWARDS for Rs.1.25 lakhs, along with a memento and a Film Awards certificate is awarded to a Tamil film which

The Government of Tamil Nadu, presents portrays the dignity of women.

Film Awards to the best Tamil feature films, best A five sovereign gold pendant, a memento actors, best actresses and technicians to and a certificate are presented to the best actors, encourage the Tamil Film Industry. The actresses and technicians. Awards are also given Government constitutes a committee to select to best Dubbing Artists (both male and female), these best feature films, best artistes and best Character Artists (both male and female), technicians. best comedy artists (both male and female).

The following awards are presented every Action is being taken to present film awards year to the best films selected by this Committee : for the years 2009 and 2010.

1 First Prize - A Cheque for Rs.2 lakhs, a Memento and a certificate 46 47

VETERAN AWARDS Tamil films and every selected film is granted a subsidy of Rs.7.00 lakhs. Veteran awards are presented in the name Action is being taken to give film subsidies of Arignar Anna, Kalaivanar N.S. Krishnan, for the years 2007,2008,2009 and 2010. Thiyagaraja Bhagavathar, Raja Sandow, Makkal SMALL SCREEN AWARDS Thilagam MGR, Kavignar Kannadasan and Nadigar Thilagam Sivaji Ganesan who left indelible The artistes appearing in television impressions through their writing / acting skills, programmes are also honoured. Small Screen in the history of Tamil Film Industry. Awards are presented every year to Best Tele Serial, actors, actresses and technicians too. Each of the Veteran Awardees are presented 1 Best Mega Serial- A cheque for Rs.2 lakhs, with a five sovereign gold pendant and a First Prize a memento and a certificate memento. 2 Best Mega Serial- A cheque for Rs.1 lakh, Second Prize a memento and a GOVERNMENT FILM SUBSIDY certificate 3 Best Weekly Serial - A cheque for Rs.1 lakh, The Government of Tamil Nadu grants a memento and a certificate subsidy to quality low-budget Tamil films with Besides, 3 sovereign gold pendant, a social commitment. A Selection Committee is memento and a certificate are presented every constituted by the Government to select quality year to the Best Story Writer, Best screenplay 48 49 writer, Best Dialogue Writer, Best Director, Best “If we think constructively and act with Cinematographer, Best Editor, Best Hero, Best hope,we can achieve success even in adversity”. Heroine, Best Character Artist (male and female),

Best Villain (both male and female), Best Child - Hon’ble Chief Minister Puratchi Thalaivi Amma Artist, Best Music Director, Best Dubbing Artist (male and female) and Best Special Effects Technician. CINE WORKERS WELFARE BOARD

A cheque for Rs.1 lakh, a memento and a Members of 41 Associations of Tamil film certificate are given every year to Best Achiever industry are eligible for membership of the Tamil of the year and Best Lifetime Achiever. Nadu Cine Workers Welfare Board. 18,000 members have been enrolled, till date. Action is being taken to present Small Screen Awards for the years 2009 and 2010. Members of this board and their families are eligible for the following benefits: The Government of Tamil Nadu gave a grant S. Welfare Schemes Amount of Rs.50.00 lakhs for the conduct of 10th Chennai No (Rs) International Film Festival organised between 1 Financial assistance in the event of 1,00,000/- (a) Death due to accident 12.12.2012 and 20.12.2012. (b) Disability due to accident 10,000 to 1,00,000/- 50 51

S. Welfare Schemes Amount S. Welfare Schemes Amount No (Rs) No (Rs)

2 Financial assistance in the event of 5 Marriage Assistance 2,000/- Natural Death 15,000/- 6 Maternity Assistance 6,000/- 3 Financial assistance for Funeral 2,000/- 7 Abortion / D&C 3,000/- 4 Financial Assistance for Education 8 Reimbursement for spectacles 500/- th (a) Girl children Studying 10 std 1,000/- 9 Monthly Pension for senior citizens 400/- (b) Students who passed 10th std 1,000/- (c) Girls studying 12th std 1,500/- Last year, the Hon’ble Chief Minister has Students who passed 12th std 1,500/- allocated a sum of Rs.49,12,314/- (Rupees Forty (d) Under Graduate students 1,500/- nine lakhs twelve thousand three hundred and Under Graduate students with hostel facilities 1,750/- fourteen only) for giving assistance and for the (e) Post Graduate students 2,000/- functioning of the Cine Workers Welfare Board.

Post Graduate students with hostel Applications from members of Cine Workers facilities 3,000/- (f) Technical Education students 2,000/- Welfare Board seeking various assistances Technical Education students have been processed and a total sum of with Hostel facilities 4,000/- Rs.11,78,250/- (Rupees Eleven lakhs seventy eight (g) Technical Post Graduate students 4,000/- thousand two hundred and fifty only) have been Technical Post Graduate students with Hostel facilities 6,000/- sanctioned for 429 members. (h) Students studying ITI / Polytechnic 1,000/- I.T.I / Poly Technic Course with hostel The Government have issued orders facilities 1,200/- nominating Hon’ble Minister for Information and 52 53

Special Implementation as Chairman, Director of “If we listen to differing views and analyse them on a particular Information and Public Relations as Member subject, we can deliver goods to a Secretary along with following members as below: large number of population” - Hon’ble Chief Minister S. Non-Officials Officials Puratchi Thalaivi Amma No. (Tvl) 1. K. Balachandar Information Secretary Producer / Director TAMIL NADU FILMS DIVISION 2. R.V. Udhayakumar Finance Secretary Producer / Director NEWS COVERAGES 3. P. Vasu, Director Revenue Secretary 4. Lyagath Alikhan Labour and Employment Tamil Nadu Films Division covers all Screen Player Writer Secretary 5. Ebragim Routher Commissioner, Government functions participated by the Hon’ble Producer Commercial Tax Chief Minister and Hon’ble Ministers throughout 6. Mohan Gandhi Raman Home (Cinema)Deputy Producer / Director Secretary Tamil Nadu and releases them in the form of video 7. Ramarajan Labour Commissioner news magazines throughout the State. Actor /Producer / Director 35 mm FILM NEWS REEL 8. T.K. Kala Commissioner, Land Actress / Singer Administration Video News Magazines are compiled with 9. L.R. Eswari Singer 10 minutes duration and transferred into 35 mm film. After obtaining the Censor Certificate from This Cine Workers Welfare Board will peruse the Central Board of Film Certification, 147 prints the applications and select the beneficiaries. 54 55 are taken in 35 mm film. It is released through 2 Ammavum Annai Thamizhum the Films Division, Government of India, 3 Denguvai Ozhippom - part I Chennai and Madurai Branches to all the theatres 4 Ungalal Naan (Independence Day 2012) in Tamil Nadu. 5 Denguvai Ozhippom - part II VIDEO NEWS MAGAZINES 6 Penny Cuick Tamil Nadu Films Division produces Video 7 Vithiai Maatriya vithi News Magazines in C.D format containing the programmes of important welfare schemes, 8 Oru Kaiezhuthu Maariyathu Thalaiezhuthu (11 Jingles) announcements and development activities of the Government. These Video News Magazines are Qube Digital Technology sent to all the District Information and Public With the technological advancement Relations Offices for field publicity through video present day films are screened in theatres through vans in places where people gather in large satellites and Qube Digital Technology as times numbers. Video News Magazines produced are have changed from the use of projector with as belows : carbon sticks. More than 60% of the theatres in Tamil Nadu have been upgraded to the Qube 1 One year of Achievements - Hundred Technology. Since Video magazines of Tamil Nadu years leap forward Films Division were produced in 35 mm films so 56 57 far, it was impossible to screen them in theatres “Education alone will not be enough for progress in life. Hard work and having Qube Digital Technology. Starting from the self confidence are essential. We “Thane Relief measures” video magazine Hard should have the prudence and capacity to utilize the opportunity Discs are being supplied to enable screening Films that comes in our way.” Division films in all theatres equiped wih Qube - Hon’ble Chief Minister Technology. Through this, the 100% screening of Puratchi Thalaivi Amma Tamil Nadu Films Division Newsreels in all theatres in Tamil Nadu has been ensured, paving the way MGR GOVERNMENT FILM AND TELEVISION TRAINING INSTITUTE for the message of Hon’ble Chief Minister’s functions, Welfare assistance and Government MGR Government Film and Television schemes to reach the people. Training Institute is an advanced Technical Training Institute imparting Film Techniques and aesthetics of Film and Television Production and Allied Subjects and Film Appreciation.

It is one of the three major institutes in

India. The other two are Film and TV Institute of India, Pune, and Sathyajit Ray Film and Television Institute, Kolkata. 58 59

This Institute is run by the Government of fees of Rs.1,500/- and Development fees of Tamil Nadu and is functioning under the Rs.2,000/- are collected from the students. administrative control of the Director of Financial Support For Students Information and Public Relations. Final year students from different branches DIPLOMA COURSES form 14 units and each units is trained to

All the Diploma Courses offered in the produce short films. The Government have raised Institute are approved by the All India Council of the reimbursement of cost for the production of Technical Education (AICTE), New Delhi. Students Diploma Films from Rs.8,000/- to Rs.15,000/- per film. Any degree will be a pre-requisite qualification for admission in Screenplay and Short Film Award

Direction Course and for the other courses, a pass The Government of Tamil Nadu appreciates in Higher Secondary is the qualification. Fourteen and encourages the students by presenting an students are admitted in each discipline. award titled “MGR Government Film and Television

Notification for admission to courses is Training Institute Award” which consists of One published in leading Tamil and English newspapers Sovereign Gold Medal, Cash Award of Rs.5,000/- and admissions commence in July of every academic year. Tuition fees of Rs.15,000/-, Special 60 61 and a memento to the Best Director, Best Under Part II schemes of 2012-2013, the Cinematographer, Best Editor, Best Sound Government has sanctioned Rs.3.00 lakhs to Recordist and Best Film Processor of the Short conduct National Seminar for the benefit of Films produced. students. A photo copier costing Rs.60,000 and a minibus with 30 KVA Generator costing Financial Support for Film Festival Rs.15.00 lakhs have been purchased. The Government also sanctions a sum of Rs.75,000/- per annum to enable students to send their short films to National and International film festivals.

Animation Course

As per the orders of the Hon’ble Chief Minister a new course Animation and Motion Picture Visual Effects will be started at an estimate of Rs. 9.50 Crores during the academic year 2013-2014.

The Preview theatre in the Institute is being renovated at a cost of Rs.99 lakhs. 62 63

As against cowardice which makes SL. Category Number us slump, only the courage to face No. of Theatres challenges will make us live.” 1. Permanent Cinema Theatres 1002

- Hon’ble Chief Minister (including Multiplex Theatres) Puratchi Thalaivi Amma 2. Semi-Permanent Cinema Theatres 23

CINEMA, VIDEO AND CABLE 3. Touring Cinema Theatres 16

TELEVISION NETWORKS 4. Open Air Cinema Theatres 5

Film industry is one of the major industries Total 1046 in Tamil Nadu and Tamil Nadu is the largest producer of Films in India in Tamil, Malayalam, To regulate the cinema industry, the Telugu, Kannada and Hindi. Viewing of movies in Government had enacted the Tamil Nadu Cinemas Cinema theatres is an important mode of (Regulation) Act 1955. This Act provides for grant entertainment for persons in lower and middle of licences to private individuals for exhibition of income groups. Government have, therefore, been films in cinema houses. As per the provisions of extending concession to encourage growth of the Act, the Collector is the Licensing Authority variety and quality in the film industry. in the districts and in respect of Chennai, the In Tamil Nadu, 1046 number of Cinema Commissioner of Police is the Licensing Theatres are functioning under the following Authority. The Joint Commissioner of Land categories:- 64 65

Administration is the Appelate Authority and the amended Cable Television Network (Regulation) Government is the Revisional Authority against Act of 2011 (No.21/2011), District Magistrates, the decision of the Appellate Authority. Apart from Sub-Divisional Magistrates and all Police the above act, the Tamil Nadu Cinema (Regula- Commissioners have been designated as tion) Rules’ 1957 were framed to provide proper Authorised Officers to take action against maintenance of cinema theatres, including struc- offending Cable Television Operators for tural soundness of buildings with basic ameni- contravening section 3, 4A, 5,6,8 & 9 (or) 10 of ties etc. Last year, the Government regulated the Act. Accordingly, the Government have issued the screening of films which are likely to cause notification. The Commissioner of Police in breach of peace in the State by invoking section respect of Chennai, Trichy, Tirunelveli, Madurai, 7 of the Tamil Nadu Cinemas (Regulation) Act, Salem and Coimbatore cities, the Collectors of 1955. the District concerned and in respect of other areas the Sub-Divisional Officers in their respective local CABLE TELEVISION NETWORK SYSTEM:- limits of police jurisdiction have been authorized

to take action against offending the Cable Television The Cable Television Network Regulation) Networks (Regulation) Act’ 1995. Further, the

Act’ 1995 (Central Act), regulates the Cable Government have issued instructions to all the Television Network all over India. As per the District Collectors / Commissioner of Police / 66 67

Superintendent of Police for strict action against VIDEO PIRACY CELL the offenders who violates the above said act. The Video Piracy Cell, Crime Branch, C.I.D.,

VIDEO ACT AND RULES Tamil Nadu is functioning under the direct control of the Additional Director-General of Police

The Tamil Nadu Exhibition of Films on (Crime), Chennai. He is assisted by 1 Television Screen through Video Cassette Superintendent of Police and 1 Deputy Recorders and Cable Television Network Superintendent of Police at the State level. There (Regulation) Act’ 1984, regulates the exhibition are twelve units functioning at Chennai (2), St. of films on television screen through Video Thomas Mount, Vellore, Salem, Coimbatore, Trichy, Cassette Recorder (VCR) in the State. This Act Cuddalore, Madurai, Dindigul, Virudhunagar and provides for the grant of license to the individuals Tirunelveli in the State. Each unit consisting of 1 for exhibition of films on television screen through Inspector of Police, 1 Sub-Inspector of Police and Video Cassette Recorder (VCR) and for running minimum of 6 Grade-I Police Constables. The Video Libraries. The respective District Collectors service of this cell is also being utilized to check / Commissioner of Police, Chennai acts as the the violations relating to the Copy Right Act /

Licensing Authorities. Information Technology Act 2000. The details of cases registered, number of accused and the value 68 69 of properties seized etc., by the Video Piracy Cell Apart from this, the offenders are also booked under the Goondas Act, Tamil Nadu Act from the year 2004 to 2012 are as follows:- 14/1982. During 2011-12, 19 persons and 2012- 2013, 13 persons were detained under the CASES REGISTERED BY THE VIDEO PIRACY CELL FROM THE YEAR 2004 TO 2012 Goondas Act, Tamil Nadu Act 14/1982 for offences relating to Video Piracy. Year No. of No. Value of Value rules and rules the Video the Cell (Rs.) Cell Piracy Cell Piracy properties accused in accused regulations No. of cases of No. these cases the Cable TV Cable the the violating operators by operators Video Piracy Video registered by registered No. of offence of No. seized by the by seized committed by committed 2004 1151 1206 12,06,43,647/- 53 2005 813 950 9,44,55,557/- 13 2006 1153 1193 19,00,04,502/- 10 2007 1844 1866 17,38,74,360/- 9 2008 1968 1955 1,72,23,401/- 17 2009 2204 2201 8,32,59,759/- 31 2010 2690 2664 14,38,31,530/- 34 2011 2665 2648 10,78,74,745/- 9 2012 2858 2838 14,36,05,175/- 2 70 71

“It is a well known fact that a just and assistance, detailed write ups on development of honest society will prosper quickly. Such a society will be economically schemes in the Districts, success stories of the sound and happy.” beneficiaries and Government Orders of Public

- Hon’ble Chief Minister importance are published in Tamil Arasu magazine. Puratchi Thalaivi Amma Articles on women’s welfare, healthcare, medicine, TAMIL ARASU blood donation, AIDS awareness, Government schemes, Tamil literature, short stories and poems Tamil Arasu magazine serves as a print are also published in Tamil Arasu. It is published medium of the Government, disseminating both in Tamil and English every month. information about various schemes, welfare As ordered by Hon’ble Chief Ministers, activities and achievements of the Government Tamilarasu (English) which was published as of Tamil Nadu. quarterly is being published as monthly from Speeches of His Excellency the Governor, July2012. speeches and announcements of the Hon’ble Chief SPECIAL PUBLICATIONS Minister, speeches and announcements of the Special Publications containing speeches of Hon’ble Ministers, achievements of the Hon’ble Chief Minister, both in Tamil and English, Government of Tamil Nadu, welfare schemes and are published and sent to districts for distribution their implementation, Government welfare to the public. Apart form this, special publications 72 73 portraying the biographies of leaders and other One year Achievements Hundred Years Leap great personalities, posters, pamphlets, Mini Forward Telephone directory, invitation cards for Government functions and brochures on the developmental activities are also printed at Tamil Arasu Press. Further, applications and forms relating to other sections of this department are also printed here.

A BOUQUET OF ACHIEVEMENTS Maatram Thantha Makkalukku yetram Tharum Arasin Saadhanaigal

The present Government’s department-wise achievements in 100 days were compiled and Likewise, the one year achievements of this printed as a special publication under the caption Government, department-wise were also compiled “Maatram Thantha Makkalukku yetram Tharum and published both in Tamil and in English. The Arasin 100 Naal Saadhanaigal”. Tamil edition came under the caption “Nooraandu Pesum Oraandu Saadhanigal” and the English edition “One Year of Achievements Hundred Years Leap Forward”. 74 75

OTHER SPECIAL PUBLICATIONS  The Success Stories of the Beneficiaries of Puratchi Thalaivi Amma’s Welfare Schemes

 Puratchi Thalaivi Ammavin Amudha Mozhigal-1 (Tamil)

 Speech delivered by Hon’ble Chief Minister at the National Council Meeting of CII on 5.7.2011

 Hon’ble Chief Minister’s reply to the discussions on the motion of thanks to His Excellency the Governor’s address in the Legislative Assembly (8.2.2013).  Puratchi Thalaivi Amma’s Inspiring Speeches Part – I (Tamil and English)  Presidental Address of the Hon’ble Chief Minister at the release of Vision Tamil Nadu  Puratchi Thalaivi Amma’s Inspiring Speeches 2023 document in Chennai on 22.3.2012. Part – II  Speech delivered by Hon’ble Chief Minister  Puratchi Thalaivi Amma Photos - Coffee Table during the meeting with the Deputy Chairman, Book Union Planning Commission for finalization of Annual Plan 2012-2013 for Tamil Nadu at New  Meendum Valarchi Pathayil Tamil Nadu Delhi on 4.6.2012. 76 77

 Speech delivered by Hon’ble Chief Minister of NEW BUILDING FOR TAMIL ARASU Tamil Nadu at the 7th meeting of the Cauvery River Authority held on 19.9.2012 at New Delhi. The Hon’ble Chief Minister has issued orders for construction of a new building with adequate  Tamil Nadu emerging as the destination of space at Taramani at a cost of Rs.5.83 crores for choice for investment – The Hon’ble Chief Tamil Arasu Office and the Printing Press which Minister Speech – 12 MoU Signing, Chennai on 5.11.2012 now function at the Government Stationery and Printing Department premises at Anna Salai,  Cauvery River Water Issue Chennai.  Vidhiyai Matriya Vidhi (Hon’ble Chief Minister’s CTP MACHINE (COMPUTER TO PLATE) Speeches under rule 110) The Hon’ble Chief Minister has also ordered  Speeches of Hon’ble Chief Minister Minister of Tamil Nadu Selvi J Jayalalithaa in the the purchase of a CTP (Computer to Plate) machine conference of the Collectors and Police Officers at a cost of Rs.90 lakhs for modernising the Tamil (December 17 - 19.12.2012). (English and Arasu printing press. Tamil) TAMIL ARASU SUBSCRIBERS  Speech delivered by Selvi J Jayalalithaa Hon’ble Chief Minister of Tamil Nadu during the 57th The total number of subscribers to the Tamil meeting of the National Development Council and English editions of Tamil Arasu is 71,073. at New Delhi on 27.12.2012. This includes 59,029 life subscribers. 78 79

“If the challenges are identified and these Government exhibitions, apart from learning a decision made to face them about the welfare schemes, also enjoys the boldly, the ways and means will become visible on its own. amusement activities.

- Hon’ble Chief Minister Central and State Government Puratchi Thalaivi Amma Departments, public sector undertakings and EXHIBITIONS private concerns take part in these exhibitions. The Government Exhibitions apart from creating “Every one should get everything and awareness among the people regarding there should be no need for any need” Government schemes and achievements and In accordance to the high thoughts of entertaining the general public also provide Hon’ble Chief Minister Puratchi Thalaivi Amma, employment opportunities. Various cultural the Government is implementing various schemes programmes are being organized in the exhibitions for the welfare of the people. The Exhibition wing which benefit artistes who live in impoverished of the Information and Public Relations conditions. Department exhibits these welfare schemes so Government exhibitions are organised every that even people living in remote parts of Tamil year in Coimbatore, Madurai, Salem, and were Nadu are able to understand the welfare schemes, organized once in two years in Vellore and through Government exhibitions. People visiting Tirunelveli. Presently exhibitions are organised 80 81 every year in Vellore, Tirunelveli, Thanjavur, Tiruchirapalli, Tiruvannamalai and Thoothukkudi.

Best pavilions of the Government departments are awarded prizes. So far, 143 Government Exhibitions have been organized by the Information and Public Relations Department and a sum of Rs.29.51 crores has been earned as profit for the Government.

Details of Revenue and Visitors from 26

Government Exhibitions in last 6 years :

Revenue - Rs.11.30 crores

Visitors - 17,82,404 82 83

PRIVATE EXHIBITIONS REPUBLIC DAY PAGEANTRY PROCESSION

The department of Information and Public Relations frames rules and regulations for the conduct of private exhibitions for the benefit and recreation of the public and grants permission for holding private exhibitions on the recommendations of the District Collectors concerned. The Information and Public Relations ANNUAL FLOWER FESTIVAL AT NEW DELHI Department participates in the pageantry

Every year this Department represents procession at the Republic Day Celebrations in Government of Tamil Nadu in the Annual Flower Chennai and New Delhi every year. This Festival (Phool Walon-Ki-Saire) organized for the department co-ordinates the procession of the promotion of National Integration and Religious pageantry of floats in the Republic Day Harmony in New Delhi. Tamil Nadu bagged the Celebrations in Chennai. With the backdrop of first prize in the flower festival held during 2011 Fort St.George, where from the Hon’ble Chief and November 2012. Minister rules the State of Tamil Nadu Implementing the schemes for the welfare of the

people and the majestic portrayal of the 84 85

Hon’ble Chief Minister, the float of the Information achievements of the State Government. The and Public Relations Department received the Government earns revenue through these second prize for the best display of Government exhibitions besides providing employment schemes in the Republic Day Celebrations held opportunities to thousands of people. in 2013. The float of this department received PHOTO EXHIBITIONS the first prize in the Republic Day celebrations held in 2012. As ordered by the Hon’ble Chief Minister, Block level mini exhibitions are being organized INDIA TOURIST – INDUSTRIAL TRADE FAIR in each district in order to disseminate information This Department participates in the All India on the Government’s welfare schemes and Tourist and Industrial Trade Fair (Island Grounds) achievements among the people. A sum of in Chennai every year where the policies, activities Rs.10,000/- was allocated to each district. and achievements of the Government with Photo exhibitions were conducted in all 32 disticts photographs and models are displayed. during the financial year 2012-2013 and 3,41,240 INDIA INTERNATIONAL TRADE FAIR, people visited and were benefited. NEW DELHI Small multimedia Publicity campaigs are also This department also participates every year organised during Collector’s Mass Contact in India International Trade Fair, New Delhi Programme. displaying the policies, activities and 86 87

MINI EXHIBITIONS IN BLOCK LEVEL visited. In the second stage, in the financial year 2012-2013, Mini Exhibitions were held in 89 Panchayat Unions. 4,42,310 people visited. Steps are being taken to hold such Mini Exhibitions in other Panchayat Unions in the next financial year.

PHOTO EXHIBITIONS CONDUCTED DURING FESTIVALS S.No FESTIVALS DISTRICT

1 Summer festival - Yercaud, Salem flower show Hon’ble Chief Minister has ordered to 2 Fruit show Sims park, The conduct Mini Exhibitions in 385 Panchayat Unions Nilgiris 3 Chandirasudeswarar Hosur, Krishnagiri in 31 districts except Chennai in order to create temple Car festival an awareness about the Welfare Schemes and 4 Mango exhibition Krishnagiri Achievements among the people. A sum of 5 Vavupali exhibition Kuzhithurai, Kanniyakumari Rs.38.50 lakhs was allocated at Rs.10,000 per 6 Summer festival Elagiri, Vellore Panchayat Union. In the first stage, in the 7 Saral festival Kutralam, Tirunelveli financial year 2011-2012, Mini Exhibitions were 8 Summer festival Javvadu hills, held in 97 Panchayat Unions. 4,02,100 people Tiruvannamalai 88 89

S.No FESTIVALS DISTRICT “A calm sea will never make a good sailor. Only a stormy sea proves a 9 Karthikai Deepa Tiruvannamalai challenge to a sailor. If he thiruvizha successfully sails through the 10 Sundaramahalingam Saduragirimalai, storm, he will become a good temple festival Madurai sailor” 11 Valvil Ori vizha Kollimalai, - Hon’ble Chief Minister Namakkal Puratchi Thalaivi Amma 12 Summer festival Kalvarayan Hills , Villupuram DISTRICT INFORMATION AND 13 Punitha Annai Velankanni, PUBLIC RELATIONS OFFICES Arokkiya Matha Nagapattinam festival The Information and Public Relations Offices 14 Arulmigu Tiruthani, in all the 32 districts form a vital part of the Subramaniyaswamy Tiruvallur temple Aadi Information and Public Relations Department. The kiruthikkai festival District Information and Public Relations Officers 15 Panimaya Matha Thoothukudi disseminate information relating to the welfare Koil festival schemes and activities of the Government besides 16 Gurunatha swamy Anthiyur, Erode festival creating awareness among the people through print and electronic media.

The district Information and Public Relations Offices play major roles in the department of 90 91

Information and Public Relations. Apart from Channels, Government functions, multi-media publicising the details of Government schemes campaigns and mini-exhibitions besides and achievements, the District Information and maintaining memorials. With a view to facilitate Public Relations Officers create awareness among the work of the Information and Public Relations the public so that the benefits of Government Officers in the districts, the district offices have schemes reach fully to the beneficiaries. With a been upgraded with modern communication view to facilitate the work of the Information and equipments. Public Relations Officers in the districts, the district New vehicles offices have been sanctioned Rs.27.00 lakhs for The Hon’ble Chief Minister Puratchi Thalaivi furniture, Rs.23.40 lakhs for Machines and Amma handed over 14 new vehicles viz, 7 Tempo Equipments and Rs.4.05 lakhs for Computer Gama Jeeps, 5 Tempo Traveller Video Vans and related items. Action is being taken for the 2 Motor Cycles purchased at an estimate of purchase of the above items. Rs.79.57 lakhs for the office of the I & PRO in The District Information and Public Relation districts and headquarters, at Secretariat on Officers release Government press releases and 12.10.2012. photographs to media, organize video shows in places where people throng in large numbers, press conferences and publicity through local cable TV 92 93

INFORMATION CENTRES of the State Information Centre, Tamil and English daily newspapers and periodicals are kept for the Information Centres are functioning in public to read. Many readers make use of this Chennai, Madurai, Tiruchirapalli, Thanjavur, facility every day. Coimbatore and New Delhi. Books, newspapers and periodicals are made available in these Periodicals and newspapers are preserved Information Centres for the use of school and for future reference by the Government. Reference college students, teachers and research scholars. materials are provided to Hon’ble Ministers and officials as and when required. Notes for STATE INFORMATION CENTRE Government functions organised by the The State Information Centre, which was department of Information and Public Relations located in Omanthurar Government Estate, are also given. Necessary reference books are Chennai has been shifted to the first floor of also made available to Tamil Arasu for information. Bharathiyar Illam, Triplicane. A library and a reading room are functioning in this Centre. REGISTRATION OF BOOKS

Books on various subjects such as history, The Director of Information and Public biographies of leaders, children’s books, science, Relations is the Registrar of Books as per the politics, etc. are available. Proceedings of the Newspapers and Books Registration Act, 1867. Tamil Nadu Legislative Assembly, publications of Two copies of all the books published every year the Assembly and Government publications are are received from publishers and registered in available here for reference. In the reading room this office. 94 95

CONCLUSION of Information and Public Relations will continue to act as a bridge between the Government and “ I have a vision to take Tamil Nadu to the people. ‘Numero Uno’ position in every aspect.” K.T. Rajenthrabhalaji Minister for Information and “I consider the progress of Tamil Special Programmes Implementation Nadu and the people of Tamil Nadu as my own progress. keeping this in mind, I will continue to work.”

- Hon’ble Chief Minister Puratchi Thalaivi Amma

With this principle in mind, the Hon’ble Chief Minister Puratchi Thalaivi Amma is implementing exemplary Schemes for the welfare of the people. The Information and Public Relations Department will continue to take the schemes and announcements of Hon’ble Chief Minister Puratchi Thalaivi Amma to the people with devotion, dedication and determination. The Department 96 75,00 57,60 10,13 90,00 49,45,91 51,78,64 Budget 2013-2014 Estimates 8,66 75,00 57,60 90,00 69,64,18 71,95,44 Revised 2012-2013 Estimates - 8,73 75,00 63,00 46,32,48 47,79,21 Budget 2012-2013 Estimates Rupees in Thousands - 8,93 ANNEXURE-1 88,29 23,98 54,70,89 55,92,09 Accounts 2011-2012 PUBLICWOKS INFORMATION PUBLICITY AND SECURITY SOCIAL WELFARE AND SOCIAL OTHER SERVICES OUTLAY CAPITAL INFORMATION ON PUBLICITY AND TOTAL 2059 2220 2235 2250 4220 Budget EstimatesBudget2013-2014