FY2014 Media Tracking – Projects Breakdown PAO
Total Page:16
File Type:pdf, Size:1020Kb
INTRODUCTION Matt Mead was sworn in as Wyoming's 32nd Governor on January 3, 2011. Born in Jackson, Wyoming, Governor Mead was raised on the family ranch in Teton County. He has a law degree from the University of Wyoming and a BA degree from Trinity University in San Antonio. The Governor has served as a county and federal prosecutor, practiced in a private firm, and served as United States Attorney for Wyoming from October 2001 to June 2007. After he stepped down as U.S. Attorney, Matt and his wife Carol, the First Lady, returned full time to operating their farming and ranching business in southeast Wyoming. Since taking office, the Governor has put a focus on economic growth, a state energy strategy, consolidation of government services, supporting local government and enhancing infrastructure, and creating additional access to high-speed broadband. Governor Mead continues to travel to communities around the state to hear from residents in the places where they live and work. He maintains an open door policy in his office at the Capitol Building. Representing the interests of the state, the Governor also serves in regional and national leadership roles. He serves on the Council of Governors and the Natural Resources Committee of the National Governors Association. He is also co-chair of the State and Federal Sage Grouse Task Force, which brings together federal officials and representatives of 11 western states for a regional conservation effort. Matt and Carol have been married 23 years. They have two teenage children, Mary and Pete. 1 PAGE INTENTIONALLY LEFT BLANK 2 WYOMING’S HIGHWAY SAFETY BEHAVIORAL PROGRAM ANNUAL REPORT FY 2014 DECEMBER 31, 2014 MATTHEW H. MEAD GOVERNOR OF WYOMING Matthew D. Carlson, P.E. State Highway Safety Engineer Governor’s Representative for Highway Safety Dalene A. Call, Manager Highway Safety Behavioral Program 3 PAGE INTENTIONALLY LEFT BLANK 4 TABLE OF CONTENTS Office Structure ..................................................................................................................................7 Compliance to Certifications and Assurances ...................................................................................9 Agency Overview ...................................................................................................................... 10-21 Performance and Core Outcome Measures ............................................................................... 22-28 Program Areas ................................................................................................................................ 29 Program Summaries Planning & Administration…………………………………………… ....... ………………..30-31 Motorcycle Safety ............................................................................................................................. 32 Occupant Protection ............................................................................................................... 33-41 Police Traffic Services……………………………………… .................. …………………..42-49 Traffic Records .................................................................................................................................. 50 Roadway Safety……………………………………………… ............. …………………….51-52 Safe Communities .......................................................................................................................53-78 Speed Enforcement .......................................................................................................................... 79 Paid Advertising ..........................................................................................................................80-84 405 Occupant Protection ............................................................................................................. 85-93 408 Data Program (SAFETEA-LU) .......................................................................................... 94-98 410 High Fatality Rate ............................................................................................................. 99-108 410 High Visibility ................................................................................................................ 109-111 154 Alcohol ............................................................................................................................ 112-115 154 Paid Media .............................................................................................................................. 116 Map 21 405b Low HVE ...................................................................................................................... 117-118 405b Low Public Education .................................................................................................. 119-120 405b Low OP Information System ............................................................................................... 121 405c Data Program ................................................................................................................ 122-125 405d Impaired Driving Mid HVE ......................................................................................... 126-130 405d Impaired Driving Mid ID Coordinator ................................................................................ 131 405d Impaired Driving Mid Court Support ................................................................................. 132 405d Impaired Driving Mid Paid/Earned Media ................................................................. 133-134 405d Impaired Driving Mid Training ................................................................................... 135-137 405d Impaired Driving Mid Information System ................................................................ 138-154 405f Motorcycle Awareness ......................................................................................................... 155 APPENDIX: 402 Media Summary Work ...................................................................................................... A1-A8 FY2014 Media Tracking – Projects Breakdown PAO ............................................................ B1-B2 FY2014 Survey of Seat Belt Use in Wyoming .................................................................... C1-C129 Highway Safety Grants Management Review 2011-2014 ..................................................... D1-D8 FY2014 WASCOP Events Totals ................................................................................................... E1 FY2014 Attitude and Awareness Survey ................................................................................ F1-F52 2013 Alcohol and Crime in Wyoming Executive Summary ................................................ G1-G12 WYSAC Evaluation of Wyoming’s Alcohol Impaired Driving ............................................. H1-H3 2014 Final Voucher ...................................................................................................................... I1-I7 5 PAGE INTENTIONALLY LEFT BLANK 6 Wyoming Department of Transportation FY2014 Highway Safety Behavioral Program Office Structure The Wyoming Highway Safety Behavioral Office is one of the Highway Safety Program sections within the Department of Transportation. The section consists of four staff members that report to the Governor’s Representative. Together, with the insight of skilled veterans, all are focused on refinements in problem identification, project expectations, evaluation and the communications of each. Listed below are the members of the Highway Safety Behavioral Office: Governor’s Representative: Matthew D. Carlson, P.E. Governor’s Representative for Highway Safety State Highway Safety Engineer Highway Safety Behavioral Office Staff: Dalene A. Call Highway Safety Behavioral Program Manager Karson James Senior Financial/Grant Office Manger Areas: Agency Financial, Grants Tracking System (GTS), Governor’s Council on Impaired Driving, Media, etc….. Stephanie Lucero Senior Grants Manager Areas: Law Enforcement DUI, Occupant Protection, Data Analysis, Traffic Records, Problem ID, TRCC, Underage Drinking, etc……. Kenneth Ledet Grants Manager Areas: Safe Communities, Law Enforcement, Motorcycle Safety, Traffic Safety Resource Prosecutor, Distractive Driving, etc…. Fortunately, each employee goes well beyond the parameters noted above to improve the efforts of the office. We are deeply committed to our goal of reducing the number of persons injured and killed on Wyoming roadways. 7 PAGE INTENTIONALLY LEFT BLANK 8 9 405b LOW PUBLIC EDUCATION Project Name: Alive at 25 Project Number: M2PE-2014-14-M2-01 Total Funds Expended: $65,272.86 Achievements / Future Strategies PLEASE SEE PROGRAM AREA 402 - OCCUPANT PROTECTION PROJECT: OP-2014-14-OP-02 FOR DETAILS. 119 Project Name: WASCOP Media Dissemination Project Number: M2PE-2014-14-M2-02 Total Funds Expended: $19,122.67 Achievements The Media Coordinator Project has become a cost efficient and effective tool statewide to assist in promoting highway safety messages. The project is a means of mass distribution on a statewide basis of materials related to an event, as well as provides a conduit for a statewide consistent messaging system. Each county has at least one media coordinator that is responsible for increasing the public’s awareness in highway safety. The Media Coordinator was a pilot project which was initiated in September of 2011. The Highway Safety Office with staff from Johnson & Associates developed the basic structure of a statewide