SWEET & APÉRITIF DIGEST* Vol. 30, No. 1, November 1, 2015, pg.1

*Note our name change from the Dessert & Apéritif Wine Digest to reflect that our sweet are enjoyed on diverse occasions - not just for dessert! A Moscato & Vermouth Pioneer Looks Back On 40 Years

n his 40th and 70th birth year, Andrew Quady selling to Taiwan. Korea opened up in 2007. When the Ireflects on his unique career–from Port to Vya Moscato boom started in the 2000s, we started selling more Vermouth–with a lot of Muscat in between. to the Midwest, downstate Illinois, Indiana, Missouri, Ohio, and Kansas. More recently, Texas, Arkansas, and Oklahoma. What do you love about the wine business? Working with nature to transform fruit into a product which How would you describe the style and philosophy of people love. Also the people in this business, both customers, at Quady ? other winemakers, and the wine press. Our business is built on the development, production, and marketing of new wine styles especially suited to from Who were your biggest supporters in the early years? our region: the warm, dry climate of the San Joaquin Valley. Darryl Corti (Corti Brothers in Sacramento), The Duke of This led us to emphasize Muscat varieties, particularly the Bourbon (David Breitstein), Wallys (Steve Wallace), Alice formerly ignored Orange Muscat variety and the little Waters (Chez Panisse), Hugh Thatcher (San Francisco appreciated Muscat Hamburg (Black Muscat) as well as Wine Exchange), Vern Rollins (MV Wine Company), Pat Muscat Canelli. Ellsworth, Mike Golick. Michael Druitt of Hallgarten in the U.K. The list goes on. I was lucky to start at the time that I What is the most exciting thing you’ve done in the wine did, when the wine industry was smaller in California. There business? was curiosity in niche wine styles and unheard of varietals. Working with our long time Winemaker, Michael Blaylock, to develop the low alcohol frizzante Moscato style. This style What are your biggest markets and how has that changed? of Muscat is enjoyed by people who like sweet beverages, juicy Thanks to the San Francisco Wine Exchange, we had national flavors, and lower alcohol levels. It was exciting to see the distribution in 25 states by 1979 or so. The biggest markets acceptance in our market, and in certain Asian markets for were California, Illinois, Colorado, Texas, and New York. We these wines. We are a pioneer in this area and these wines got into the export market fairly early. In the mid-1980s the account for some 85% of our sales. U.K., Canada, and the Netherlands were selling Essensia and Continued on page 7, What’s Ahead? Elysium. After we came out with Electra in 1990, we started

Andrew Quady with grapes circa 1975. Darin Peterson, Winemaker; Michael Blaylock, Director of Winemaking; Herb Quady, NW Regional Sales Manager at Quady Winery, Winemaker at Quady North; Andrew Quady, CEO, 2015. SWEET & APÉRITIF WINE DIGEST, Vol. 30, No. 1, November 2015 pg. 2

A Quady Timeline: Charting New Territory in Sweet Wine

The 2015 crush marks over the past four considered to be look at Quady history, on the Quady Winery forty years of sweet decades, producing popular or prized. including the products success story. It all Quady wines! Quady fine wines in categories So how did we do it? and the people that started with fireworks Winery blazed a trail not previously Here’s an in-depth made a huge impact and love in 1969...

Andrew finds Andrew is ‘69 ‘76 a new job ‘80 contacted by Andrew at United Vintners in a county farm advisor works on Madera. He and Laurel who knows of his interest underwater find a home nearby in fortified wines: fireworks that is also bonded as a Orange Muscat, a little for the U.S. winery. Andrew makes known Muscat variety, is military, Port at home on evenings growing nearby, would and weekends. he be interested? coming home San Francisco with singed ‘79 distributors hands, and a yearning Andrew Vern Rollins (MV) for something different. ‘73 graduates and Hugh Thatcher He meets his future wife from Davis and Laurel (San Francisco Wine Laurel and the two begin passes the Certified Exchange) start calling dreaming of leaving Public Accounting exam, about the Port. Vern Southern California for a setting herself up for a sells Quady in the rural life making wine. future private practice, Bay Area. Thatcher and eventual expertise offers Quady national Andrew buys the grapes in winery financial distribution starting with but before he can crush, Andrew and management. twenty five workers go on strike Laurel move ‘71 states. at United Vintners, to Davis and Andrew ‘77 Quady leaving Andrew and pursues enology at U.C. Darryl Corti, releases fellow managers to work Davis. Laurel considers a from Corti 1,600 cases in their place. Andrew career in accounting. ‘75 Brothers in Sacramento, of Zinfandel Andrew puts the Orange Muscat asks Andrew to make Port. Corti arranges for a in cold storage. When 200 cases of Zinfandel Brothers ‘79 the strike is over, he Andrew’s selection of Portuguese Port for a consortium of and a finishes the winemaking. professor Port varietals, including ‘72 specialty liquor stores. consortium The resulting wine at Davis, Maynard Tinta Cao, Bastardo, Quady moonlights of specialty is intensely aromatic Amerine, gives a seminal and Tinta Amarela, to be while working at Lodi wine shops and flavorful. Quady’s lecture on vermouth– planted in the foothills Vintners, using a 40,000 buy 200 method involving longer secrets learned from east of Sacramento, Cal- gallon tank to make a cases. Quady sits on skin contact results a visit to Spanish ifornia, at the 2,000 foot bit more than Darryl 1,400 cases until the in a wine bolder and vermouth producers in elevation. requested. word starts to spread– brighter than expected. the 1960s. Andrew takes his 1975 vintage is Andrew calls it Essensia, good notes. impressive. the essence of Orange Muscat.

1969 1973 1975 1976 1977 1979 1980 SWEET & APÉRITIF WINE DIGEST, Vol. 30, No. 1, November 2015 pg. 3

From Fortified Wines and Frizzante Moscato to Fancy Vermouth

Andrew leaves Quady ‘81 his day job ‘86 Winery begins ‘90 to focus on Quady exporting to the United Andrew Winery full time. Laurel Kingdom thanks to the and supports him and their interest of visionary Michael two children (Herb, 6, Michael Druitt and his Blaylock and Allison, 3) with her company Hallgarten & make small town accounting Druitt. a new practice. discov- San Francisco Michael ery: by ‘97 restaurateur ‘84 Blaylock starts carefully Michael Dellar at Quady Winery fresh Alice Waters tracking approaches Andrew with out of the California puts Essensia (and a daring question: could ‘82 State Fresno Enology Orange Muscat on her list tasting) he make vermouth that Program. Michael at Chez Panisse. Quady Winery during is enjoyable? takes over winemaking ‘87 begins a the operations as Andrew long-term relationship Muscat fermentation focuses on sales and new with grower Denis process they find a new product development. Prosperi. Over time, the sweet spot: a low-alcohol Prosperi family become Moscato d’Asti style experts in the distinctive wine they call Electra Muscat varieties used in Moscato. Quady wines. ‘93 Red Electra ‘83 is released. A Black It is similar Muscat Cheryl Russell to Electra, Andrew grape starts out as only with ‘85 digs up his grower first office staff member the addition ‘99 notes from the 1972 hears of (now one of five) and of Black U.C. Davis lecture on Quady’s later becomes General Muscat. success with Manager. vermouth–secrets of muscat ‘88 Spanish producers. He Quady and comes combines elements of the trademarks calling. Andrew buys the past and innovates using Starboard Black Muscat and treats ‘95 quality herbs and base and dis- Production these grapes in the same wine. After two years continues reaches manner he treated the of experimentation he the use of 16,000 Essensia. While filling the releases Vya Sweet and the term cases: export tanks an aroma of roses Vya Extra Dry Vermouth “Port” out markets fills the winery. Andrew with the idea that they of respect for the idea include holds a contest to name Dan Mejia are delicious on their that a geographic region Canada, the this new wildly aromatic starts working own as well as with ‘85 can have the rights to a U.K, the wine and selects Elysium, with 500 barrels of wine spirits. name. Netherlands, Greek for heaven. and eventually becomes Production Manager. and Taiwan.

1981 1983 1984 1986 1988 1990 1995 1999 SWEET & APÉRITIF WINE DIGEST, Vol. 30, No. 1, November 2015 pg. 4

Dreams, Deviations, and a New Generation

‘01 ‘09 The International Michael Wine and Spirits Competition, Blaylock the largest wine competition creates Visão, in the world, based in London, a dry red table designates Quady Winery Top wine made U.S. Producer. primarily from Tinta Roriz, one of the Allison Quady joins Port varieties Andrew and Laurel ‘12 Quady Winery as in Starboard. ‘05 partner with their Marketing Manager with the Visão, winemaker son Herb Quady goal of developing Quady’s Portuguese and found Quady North with a marketing strategy to represent for dream, is 100-acre estate in the the innovative company she Quady Winery’s only dry table Applegate Valley of Southern knows from the inside. wine, and is in limited supply, Oregon. The family plants the available online and in our vineyard to Rhone varieties: tasting room. , , and Viognier.

Total production Andrew releases Vya ‘03 reaches 30,000 cases, ‘12 Whisper Dry Vermouth Electra and Red Electra Moscato – a vermouth made to drink production jumps to 15,000 Andrew alone or mix with subtle spirits cases. ‘06 takes a (vodka martini drinkers, that “deviation” from means you). traditional -making A year of big events: and infuses two ‘15 First, Quady Winery herbs into Orange hires a National Sales Manager Muscat: Rose (Jim Fricke) and leaves the San Geranium and Francisco Wine Exchange to Damiana. The begin working directly with result is Deviation wholesalers in all fifty states. Aromatized Orange Back at the winery, solar panels Muscat Dessert are mounted on the roof, Wine: powerfully fragrant and with plans to convert 68% of deliciously deviant. its energy use to solar, saving precious resources. A new cold room and warehouse are also planned. Production from the 2015 crop is estimated to be about 78,000 cases.

2001 2003 2005 2006 2009 2012 2015 SWEET & APÉRITIF WINE DIGEST, Vol. 30, No. 1, November 2015 pg. 5

Quady Winery Promotes Winemaking Team

uady’s long time we strive for consistency in Winemaker all of our products, each year Michael Blaylock is a different story. The Q is now our weather; the way the vines Director of Winemaking. were tended; the choice of Michael continues to oversee when to ; processing winemaking operations changes or improvements; while gaining much needed fermentation; blending–all support from Darin Peterson, of these elements combine newly promoted from differently every year when Assistant Winemaker to we start anew. Winemaker. Here’s a little bit How did you get started about our new Winemaker in Darin Peterson, Winemaker and Michael Blaylock, making wine? his own words. Director of Winemaking. While working in the What are your favorite making port. Our ports bark, botanicals and spices. If advertising industry, I was wines to make? smell incredible when they’re making wine is like cooking exposed to fine wine at I really enjoy making port fermenting, like berry pies an entrée, then making client dinners. Wine and and vermouth. Port is made baking. Usually we are vermouth is like baking. wine history fascinated me. quickly with a different making them towards the There is a recipe that is I began educating myself. I kind of intensity than the end of the crush season, so it followed. We search for good went to wine shops, tastings, majority of our wines. The signals the end of grape sources of high quality toured wine producing areas fermentation is short, it’s processing and hopefully a components, and the recipe and eventually found my pumped over several times bit of rest for us all. may change over time but way back to the CSU Fresno per day, so there’s quite a not by much. enology program. After bit of active work to do— Vermouth is unlike any other visiting with the professors in you’re really getting your wine I have made. It’s created What do you love about the department, I signed up hands dirty when you’re from basic parts, wine, herbs, winemaking? and jumped right in to wine It’s never the same. Although production. Quady Handles Wholesale Directly

e are pleased to to connecting more closely announce that “Working for a close with our national wholesale as of August 1st knit family business network. weW have been handling sales like Quady Winery has Jim is currently exploring with distributors and brokers been a great experience Quady territory and meeting directly. thus far. It is easy the people who sell our wine To lead these changes we’ve to see why so many around the country. This hired Jim Fricke in the employees have been gives the entire Quady team newly created National here so long.” ––Jim much desired support and Sales Manager role. Jim has Jim Fricke, National Sales leadership on the sales front. Manager Fricke over 20 years of industry For wholesale information experience, most recently company. He has also had and Mionetto USA. We contact Jim.Fricke@ leading Blackfield Beverage, various sales leadership roles are excited to have Jim on quadywinery.com. his consulting and brokering with Constellation Brands our team and look forward SWEET & APÉRITIF WINE DIGEST, Vol. 30, No. 1, November 2015 pg. 6

Drinks With Friends

Electra Jubilee* Apple Pear The Winter Trip To *25 years of Electra! Electra Sangria Rose Manhattan Ingredients: Ingredients: Ingredients: Ingredients: 3 oz. Electra Moscato 1 bottle Electra Moscato 3 oz. sparkling rosé 2 oz. Rye (Rittenhouse) 0.5 oz. pear cranberry 6 oz. pear nectar 0.75 oz. Vya Sweet 0.5 oz. Vya Sweet puree* 4 oz. apple vodka Vermouth Vermouth garnish: fresh rosemary 2.5 oz. simple syrup 1 Tbsp. sage infused 0.5 oz. Vya Extra Dry sprig 2.5 oz. cup lime juice honey* Vermouth 2 pears sliced 1 dash rosewater 0.5 oz. Vya Whisper Dry Recipe: 2 limes sliced lemon zest or sage leaf Vermouth Add pear cranberry puree 2 green apples sliced 2 dashes Angostura to the bottom of your Recipe: aromatic bitters coupe glass. Top with Recipe: Combine Vya Sweet Luxardo Cherry Electra Moscato. Garnish Combine the sangria Vermouth, sage honey, with a rosemary sprig. ingredients in a large and rosewater. Stir with Recipe: pitcher and stir well. Add ice. Pour in to Combine ingredients over *Pear cranberry puree: sliced fruit. Refrigerate flute. Top off with ice and stir. Strain into Cook 0.5 cup cranberries for a few hours, until sparkling rosé. Garnish a martini glass. Drop in and 0.5 cup pears (peeled chilled. Pour over ice in with lemon zest or sage. cherry. and chopped) in a small individual glasses and saucepan over low heat garnish with remaining *Sage-infused honey: with the lid on. Stir fruit slices. Heat 0.25 cups honey occasionally. Cook until and 0.25 cups water in fruit is extremely soft, Note that there are many a small saucepan over about 15-20 minutes. ways to make Electra medium-high heat. Turn Press fruit through a fine Sangria! This version is off heat. Place 5-7 sage small mesh strainer. less sweet, a little tart. For leaves in honey mixture. Discard solids. Chill in a simple, sweet Electra Steep for ten minutes. fridge until ready to serve. Sangria, visit our cocktails Strain. page on quadywinery.com All cocktails and cocktail photos created by Quady’s mixologist, Dana Fares. SWEET & APÉRITIF WINE DIGEST, Vol. 30, No. 1, November 2015 pg. 7

What’s Ahead? 2015 Show Stealers Join The Club

(continued from pg. 1) ya Sweet Vermouth and Where do you see the VVya Extra Dry vermouth category headed? Vermouth win Class We developed our Vya Champion and Reserve Vermouth with the idea of Class Champion at the vermouth being an Houston Livestock and interesting and delicious Rodeo Show, Houston, beverage on its own, not just Texas. Las Vegas, Nevada. as a mixer. As more and more Vya Extra Dry people discover how good Electra Moscato wins Vermouth and Elysium some vermouths taste by Double Gold at the Black Muscat both win Four themselves, there will California State Fair Star Gold at the Orange eventually be a larger market Commercial Wine County Fair & Orange for vermouth on its own Competition, Sacramento. County Wine Society in and in vermouth-based wine Costa Mesa, California. Essensia Orange Muscat Members received Vya Whisper cocktails. wins Platinum at the Dry, Essensia and half bottles Vya Sweet Vermouth wins Monterey Wine Competition of Vintage Starboard 2006 in What is one of your favorite Best of Class at the Pacific in Monterey, California. November. pairings with one of your Rim International Wine Starboard Vintage 2006 wines? Competition in Hawaii. his holiday season wins Best of Class at the San Blue cheeses with Elysium. I consider a Club Vya Extra Dry Vermouth Francisco Chronicle Wine particularly like Roquefort Quady or Electra wins Double Gold at the Competition in San cheese with this wine: the TClub membership for family Wine and Spirits Wholesalers salty tang of cheese makes Francisco, California. of America Convention in and friends. Members receive a great counterpoint to the special club shipments luscious Black Muscat fruit delivered directly to their in Elysium. 40th Anniversary & Holiday door. What do you know now Specials Club membership benefits that you wish you had include: 20% discount on known when you started? wine purchases year round, The importance of Orders of $40 or more 10% off merchandise, club relationships with receive 1¢ shipping!* newsletters with new releases distributors and key and recipes, and an invitation accounts. to our annual club party. heck out our store Where is Quady Winery at quadywinery.com For additional information headed? and share in our and to sign up please visit Continual growth in the C40 years of making sweet www.quadywinery.com/club. Moscato and vermouth with 40% off segments; building our sales our entire library of Quady and wine-making teams. Port and Quady Starboard. Andy and Laurie stepping Quady Port is of limited back a little to enjoy our quantity and sold only online families. *Everywhere we ship, on every wine, nationwide until at quadywinery.com or at January 1st, 2016. Quady Winery. Quady Winery PRESORTED P.O. Box 728 STANDARD Madera, CA 93639 US POSTAGE PAID FRESNO, CA PERMIT #2201