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ASIA PACIFIC CONSUMER GOODS & RETAIL CONFERENCE Retail:Retaility:ity ASIA PACIFIC CG&R ROUNDTABLE ASIANavigating PACIFIC the CONSUMER realities of consumer GOODS goods & RETAILand retail CONFERENCE in the digital age About the Event December 3, 2019 | Hong Kong

Navigating the realities of CG&R in the digital age Companies within the consumer goods and retail industry are no strangers to trends and challenges that affect the way they do business in the digital age. Transformations in the sector happen on a daily basis, impacting businesses with issues such as the rise of protectionism, tech disruption, retail network digitalization and consumer deal considerations.

This is the new reality of retail.

In this interactive conference, we will bring together senior business leaders in the CG&R industry as we discuss the latest trends, developments and challenges most relevant to your business as well as share insights around emerging legal, regulatory and practical solutions in the CG&R sector. During the event, we encourage the candid exchange of information, views and experiences.

This event will give you the opportunity to:

ƒƒ Understand the impact of digitalization in the industry

ƒƒ Discuss the challenges and implications of the US-China trade wars on supply chains

ƒƒ Focus on advancing growth strategies through investments

ƒƒ Network with industry peers and interact with Baker McKenzie partners from across the region Retail:Retaility:ity ASIA PACIFIC CG&R ROUNDTABLE ASIANavigating PACIFIC the CONSUMER realities of consumer GOODS goods & RETAILand retail CONFERENCE in the digital age Agenda December 3, 2019 | Hong Kong

Time Item

9:00 am - 9:30 am Arrival and registration

9:30 am - 9:45 am Welcome address

Business transformation in a digital world: How retailers and consumer goods leaders re-invent themselves to win within the new retail renaissance Customers around the world expect shopping to be equal parts physical and digital, with convenience and personalization 9:45 am - 10:25 am now as important as price and product. Nowhere is this more apparent than in Asia, where retailers and consumer goods leaders are leading the world in delivering breakthrough convenience and continuous innovation. This session will focus on how retailers and brands re-invent themselves to be more digital and data-driven to thrive in this new world with a focus on e-commerce, in-store digitalization, and personalization.

Rise of protectionism — US/China trade wars 10:25 am - 11:25 am The dramatically changing economic and political environment poses uncharted challenges for brands. Rise in protectionism spells hard times for retailers — protectionist measures can drive up the costs of goods and can lead to more delays and disruptions to retail operations.

11:25 am - 11:40 am Morning break

Advancing growth strategies: Invest or restructure? 11:40 am - 12:40 pm Keeping up with the pace of innovation and responding to current market challenges may mean that companies need to rethink how they organize themselves to be future-ready. This session will discuss trends and related legal and regulatory issues that companies must consider when implementing growth and investment strategies.

12:40 pm - 1:30 pm Networking lunch

Digitalization 1:30 pm - 2:30 pm The digital economy has changed how people select, buy and pay for goods and services. These digital technologies are also having an impact on various other retail trends, including personalized services, social media marketing and the use of blockchain and AI. This session will cover these key trends and the legal and regulatory implications of such innovations. Retail:Retaility:ity ASIA PACIFIC CG&R ROUNDTABLE ASIANavigating PACIFIC the CONSUMER realities of consumer GOODS goods & RETAILand retail CONFERENCE in the digital age Speakers December 3, 2019 | Hong Kong

Welcome address Advancing growth strategies: Invest or restructure? LokeKhoon Tan Moderator: Partner, Baker McKenzie, Hong Kong Tracy Wut Partner, Baker McKenzie, Hong Kong Business transformation in a digital world Panelists: Jordan Berke Cahyani Endahayu Founder, Tomorrow Retail Consulting Partner, Hadiputranto, Hadinoto & Partners, Jakarta Lan Phuong Nguyen Rise of protectionism — US/China trade wars Partner, Baker McKenzie, Ho Chi Minh City Grace Tso Moderator: Partner, Baker McKenzie, Hong Kong Adeline Wong Partner, Wong & Partners, Kuala Lumpur Stewart Whitney Vice President & Managing Director (APAC), Wolverine Worldwide Panelists: Kana Itabashi Digitalization Partner, Baker McKenzie (Gaikokuho Joint Enterprise), Tokyo Moderator: Tina Li Paolo Sbuttoni Associate, Baker McKenzie, Shanghai Partner, Baker McKenzie, Hong Kong Keerati Saneewong Na Ayudthaya Panelists: Senior Associate, Baker McKenzie, Bangkok Kherk Ying Chew Partner, Wong & Partners, Kuala Lumpur Ivy Tan Associate, Wong & Partners, Kuala Lumpur Dominic Edmondson Senior Associate, Baker McKenzie, Hong Kong Ren Jun Lim Associate Principal, Baker McKenzie, Singapore Manh Hung Tran Partner, Baker McKenzie, Vietnam Retail:Retaility:ity ASIA PACIFIC CG&R ROUNDTABLE ASIANavigating PACIFIC the CONSUMER realities of consumer GOODS goods & RETAILand retail CONFERENCE in the digital age Speaker Profiles December 3, 2019 | Hong Kong

Jordan Berke Dominic Edmondson Founder, Tomorrow Retail Consulting Senior Associate, Baker McKenzie, Hong Kong Jordan Berke is the founder and lead consultant at Dominic Edmondson is a senior associate in Tomorrow, a strategic retail consulting firm. It advises Baker McKenzie’s Hong Kong office. His practice top-tier retailers on accelerating digital transformation focuses on information technology advisory work, with a focus on e-commerce, personalization, and IT sourcing and transactions, cybersecurity, omni-channel fulfilment. With over 20 years of digital, e-commerce, telecommunications, privacy and data retail and marketing experience, Berke was an early protection, as well as contentious and leader in online marketing in the United States before non-contentious intellectual property matters. moving to lead Walmart’s e-commerce and in-store Dominic has a keen interest in AI, big data and digital efforts in China, where he spent the past distributed ledger technology and their impact on 10 years. business in the Greater China region.

Kherk Ying Chew Cahyani Endahayu Partner, Wong & Partners, Kuala Lumpur Partner, Hadiputranto, Hadinoto & Partners, Jakarta Kherk Ying Chew heads the Intellectual Property & Cahyani Endahayu is a partner in the Mergers & Technology and Dispute Resolution Practice Groups, Acquisitions Practice Group. Her work includes with more than 30 years of experience in the area handling the corporate/licensing, compliance and of intellectual property (IP), technology, data day-to-day work of major clients and providing privacy, commercial litigation, corporate compliance, corporate, compliance and advisory support services pharmaceutical and internet regulatory matters. The to other clients in relation to corporate/commercial World IP Review Influential Women in IP directory issues. She has advised a wide range of domestic and listed Kherk Ying as one of the 80 world’s most international clients across various industry sectors, influential female IP lawyers for 2019. including consumer goods and retail/trading and healthcare. Retail:Retaility:ity ASIA PACIFIC CG&R ROUNDTABLE ASIANavigating PACIFIC the CONSUMER realities of consumer GOODS goods & RETAILand retail CONFERENCE in the digital age Speaker Profiles December 3, 2019 | Hong Kong

Kana Itabashi Ren Jun Lim Partner, Baker McKenzie (Gaikokuho Joint Enterprise), Associate Principal, Baker McKenzie, Singapore Tokyo Ren Jun Lim represents local and international Kana Itabashi is the head of the Asia Pacific intellectual property-intensive clients in contentious International Commercial & Trade Practice Group and and non-contentious matters. These matters include a member of the Corporate/M&A, Environment and civil and criminal litigation for all forms of intellectual Labor/Employment practice groups at property infringement; local and international filing Baker McKenzie’s Tokyo office. Kana has over and prosecution strategies; domain name disputes; seventeen years of legal experience. From 2007 to trademark opposition and revocation; general litigation; 2009, she was seconded to the principal investment and anti-corruption issues. In addition, Ren Jun plans department of a Japanese securities company where and executes anti-counterfeiting operations for various she engaged in a variety of investment-related clients in Singapore and around Asia Pacific. He also matters, including corporate rehabilitation, private advises on various IP-related and non-intellectual equity investment, emissions trading and non- property-related commercial issues arising from performing loan investments. , licensing, franchising, data protection, due diligence and valuation.

Tina Li Lan Phuong Nguyen Associate, Baker McKenzie, Shanghai Partner, Baker McKenzie, Ho Chi Minh City Tina Li’s practice involves a wide range of legal services Lan Phuong Nguyen specializes in M&A, corporate and in international trade and commerce, including advising commercial laws, and has extensive experience in real on tax and customs and other PRC regulatory issues in estate matters. She advises domestic and international relation to supply chain optimization, export controls, strategic and investors on major private trade compliance and customs dispute resolution. and public M&A transactions in Vietnam across a wide spectrum of industries – consumer goods and retail, real estate, logistics, pharmaceutical and renewable energy. Retail:Retaility:ity ASIA PACIFIC CG&R ROUNDTABLE ASIANavigating PACIFIC the CONSUMER realities of consumer GOODS goods & RETAILand retail CONFERENCE in the digital age Speaker Profiles December 3, 2019 | Hong Kong

Keerati Saneewong Na Ayudthaya Ivy Tan Senior Associate, Baker McKenzie, Bangkok Associate, Wong & Partners, Kuala Lumpur Keerati Saneewong Na Ayudthaya joined Ivy Tan is a trade and customs lawyer of the Tax, Trade Baker McKenzie in 2013 and is currently active in the and Wealth Management practice group at Tax Practice Group and the International Commercial Wong & Partners. She assist and advises clients on a & Trade Practice Group. Prior to joining the Firm, he broad range of trade customs matters, including worked as an in-house lawyer at a leading automotive cross-border supply chain strategies, customs valuation company, at which his areas of practice were general and classification, use of free trade agreement and corporate matters, labor law, intellectual property law special customs areas, import and export restrictions, and customs law. export control and sanction, trade remedies, customs audit and controversies, and other domestic regulatory issues.

Paolo Sbuttoni LokeKhoon Tan Partner, Baker McKenzie, Hong Kong Partner, Baker McKenzie, Hong Kong Paolo Sbuttoni is a technology and privacy partner LokeKhoon Tan leads Baker McKenzie’s Asia Pacific based in the Hong Kong office. He advises data Consumer Goods & Retail Industry Group. He is also the privacy/cybersecurity clients in a broad range of head of the IP Group in Hong Kong and China. His sectors on IT contracts and outsourcing, practice focuses on intellectual property law in the communications, e-commerce, internet regulatory People’s Republic of China, with particular emphasis on issues, general commercial agreements and consumer the structuring of intellectual property rights and protection. His most recent focus has been on cloud anti-counterfeiting planning in the area of trademarks, services, digital transformation projects, and assisting patents, copyright, trade names, computer software, Asia-based clients with data privacy compliance and passing off, unfair competition, designs, labelling laws, the impact of GDPR. He is also currently the food, drug and health regulations, consumer, media International Association of Privacy Professionals (IAPP) and advertising laws. KnowledgeNet Chapter co chair in Hong Kong. Retail:Retaility:ity ASIA PACIFIC CG&R ROUNDTABLE ASIANavigating PACIFIC the CONSUMER realities of consumer GOODS goods & RETAILand retail CONFERENCE in the digital age Speaker Profiles December 3, 2019 | Hong Kong

Manh Hung Tran Stewart Whitney Partner, Baker McKenzie, Vietnam Vice President & Managing Director (APAC), Manh Hung Tran is the managing lawyer of BMVN Wolverine Worldwide International LLC, a licensed and Stewart Whitney is the vice president and managing intellectual property agency that is in alliance with director of Wolverine Worldwide (APAC). In his role, Baker McKenzie Vietnam offices. He has represented Stewart is responsible for implementing the company’s various multinational and Vietnamese companies in strategic direction for Asia Pacific and driving region- different M&A transactions in respect of different specific initiatives to achieve targeted and long-term industries, including infrastructure, foodstuff, growth for Wolverine’s portfolio of brands. The brand telecommunications, port, retail and distribution. He also portfolio includes Merrell, Sperry, Saucony, Hush assisted internationally famous brands to establish their Puppies, Keds and Caterpillar. investment projects in Vietnam.

Grace Tso Adeline Wong Partner, Baker McKenzie, Hong Kong Partner, Wong & Partners, Kuala Lumpur Grace Tso is a partner in Baker McKenzie’s Hong Kong Adeline Wong is a partner and heads the Tax, Trade and office. Her practice focuses on cross-border mergers Wealth Management practice. She has close to 30 years and acquisitions for foreign investors and foreign of experience spanning a broad category of tax work. direct investment into China and Hong Kong. She also Her scope and depth of knowledge covers transfer advises multinational companies on the planning and pricing, corporate tax planning and advisory, tax audits implementation of multi-country corporate and investigations, tax controversies, foreign trade and restructuring projects. WTO matters, and wealth and trust management, for both local and international clients. She is a frequent contributor to publications such as Bloomberg BNA, Lexology, International Tax Review, International Law Office and the International Bureau of Fiscal Documentation. Retail:Retaility:ity ASIA PACIFIC CG&R ROUNDTABLE ASIANavigating PACIFIC the CONSUMER realities of consumer GOODS goods & RETAILand retail CONFERENCE in the digital age Speaker Profiles December 3, 2019 | Hong Kong

Tracy Wut Partner, Baker McKenzie, Hong Kong Tracy Wut is a partner in the Hong Kong office and heads our HK/China M&A team. She is experienced in mergers and acquisitions and foreign direct investments in China and regularly acts for clients in complex cross-border transactions and navigates them through various issues relating to investments in China, including in the Consumer Goods & Retail sector. She has been recommended as a leading lawyer in Corporate/M&A by Chambers Global and Chambers Asia and in M&A and Private Equity by IFLR1000. Retail:Retaility:ity ASIA PACIFIC CG&R ROUNDTABLE ASIANavigating PACIFIC the CONSUMER realities of consumer GOODS goods & RETAILand retail CONFERENCE in the digital age Pigeonhole Live December 3, 2019 | Hong Kong

This session uses Pigeonhole Live for interactive Q&A and Poll.

Go to www.pigeonhole.at and enter event passcode: CGRHK Retail:Retaility:ity ASIA PACIFIC CG&R ROUNDTABLE ASIANavigating PACIFIC the CONSUMER realities of consumer GOODS goods & RETAILand retail CONFERENCE in the digital age Venue & Certification December 3, 2019 | Hong Kong

Date: Program: Tuesday, December 3, 2019 Abigail Enriquez T: +63 2 8558 9312 Time: [email protected] 9:00 am - 2:30 pm

Lunch and refreshments will be served. Logistics: Jean Montecillo-Romero Venue: T: +63 2 8558 9695 The Murray [email protected] 22 Cotton Tree Drive, Central Hong Kong

Approved for 3.5 Hong Kong CPD, 3.5 general California CLE credits, 3.5 general CLE credits, 4.0 areas of professional practice New York CLE credits, and 3.5 general Texas CLE credits. Participants requesting CLE for other states will receive Uniform CLE Certificates.

Baker & McKenzie LLP is a California and Illinois CLE approved provider. Baker & McKenzie LLP has been certified by the New York State CLE Board as an accredited provider in the state of New York for the period 12/12/18-12/11/21. This program is appropriate for both experienced and newly admitted New York attorneys. Baker & McKenzie LLP is an accredited sponsor, approved by the State Bar of Texas, Committee on MCLE. www.bakermckenzie.com

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