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Plan Your Power a Toolkit for Women's Rights Advocacy Planning

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Plan Your Power a Toolkit for Women's Rights Advocacy Planning Plan Your Power A Toolkit for Women’s Rights Advocacy Planning Acknowledgements This toolkit was written for the This toolkit builds on Womankind This resource was developed with International Women’s Development Worldwide’s Women’s Rights Advocacy the support of the Government of Agency (IWDA) and Womankind Toolkit (2011) and we acknowledge the the Netherlands. Worldwide by Sharon Smee and authors and contributors to this Jessica Woodroffe. Beverley Duckworth previous project. We also acknowledge and Dr Tracy McDiarmid also provided the contributions of coalitions and valuable review and contributions. alliances to feminist advocacy planning Many thanks to partner organisations approaches over the past decade. of IWDA and Womankind Worldwide Throughout this toolkit we refer to who contributed their ideas and useful resources produced by other learning from decades of women’s organisations and networks. In addition rights advocacy. to the specific resources mentioned, the work of other coalitions and alliances also prompted ideas which supported tool development. All links correct at time of publication International Women’s Womankind Worldwide Development Agency (IWDA) Womankind Worldwide is a global IWDA exists to advance and protect women’s rights organisation working the rights of women and girls, in all in solidarity and equal partnership their diversities. Our Women’s Action with other women’s rights for Voice and Empowerment (WAVE) organisations and movements to program, funded by the Government create a force for change. of the Netherlands, brings together and supports individual women, Womankind would like to thank all its organisations, and movements in Asia partner organisations, past and and the Pacific region to increase the present, who have used our 2011 representation of women in diverse Women’s Rights Advocacy Toolkit and leadership positions. shared feedback. Your experiences of the 2011 toolkit have helped to inform IWDA would like to thank our partners the new approaches, analysis and and the following staff for their valuable tools included here. Particular thanks contributions to this toolkit: Alice Ridge, goes to Martha Tukahirwa, Strategic Holly Fingland, Jo Crawford, Lisa Vettori Initiative for Women in the Horn of and Nicole Kleppe. Africa (SIHA), Renu Sijapati, Feminist Dalit Organization (FEDO), and Jyotsna We would also like to acknowledge Maskay, LOOM Nepal who reviewed and pay respect to the traditional and provided input in the custodians of the land our office is development of this toolkit. located on, the Wurundjeri people of the Kulin nations. We acknowledge the Womankind staff who have input into the development of the toolkit: Bridie Taylor, Dinah Musindarwezo, Laura Brown, Maria Vlahakis and Roosje Saalbrink. Finally we would like to thank women’s rights advocates across the world for their steadfast activism. Contents Part 1: Planning 2 Section 1: How to use this toolkit 4 Section 2: Why women’s rights advocacy is different 8 Section 3: Defining your advocacy aim 20 Section 4: Planning your advocacy 26 Section 5: Monitoring, evaluation and learning 60 Glossary 72 Part 2: Exercises 74 1: Getting started 76 2: Why women’s rights advocacy is different 80 3: Defining your advocacy aim 86 4: Planning your advocacy campaign 90 5: Monitoring, evaluation and learning 128 Part 3: Templates 136 PART 1. Planning PART 1 Section 1: How to use this toolkit 4 Planning Section 2: Why women’s rights advocacy is different 8 Rights Women’s Advocacy Toolkit 2.1 Why do women’s rights advocacy? 9 2.2 Before you begin: resources, risks and living your values 12 2.3 Understanding and using power analysis 15 Section 3: Defining your advocacy aim 20 Section 4: Planning your advocacy 26 4.1 Power analysis and context 28 4.2 Defining your objectives 30 4.3 Power mapping – targets and allies 38 4.4 Agree on strategic approaches 42 4.5 Risk identification and mitigation 51 4.6 Choosing your advocacy activities 52 4.7 Developing core messages 55 Section 5: Monitoring, evaluation and learning 60 5.1 MEL for advocacy planning 64 5.2 MEL for implementation 66 5.3 Understanding impact and learning 67 Glossary 72 3 SECTION 1: How to use this toolkit This section explains how to use this toolkit and provides a step by step guide to each stage of the advocacy planning cycle. 4 PART 1 Planning This toolkit is based on a women’s Part 1 of the toolkit explains each stage There are many cross-references rights approach to advocacy which of the advocacy planning process, within the toolkit – numbered sections recognises the need for longer term suggesting additional resources and can be found in Part 1; exercises are in structural change if women’s rights indicating which of the exercises in Part 2 and templates are in Part 3. The are to be fulfilled. Part 2 will support each step (see Figure 1). numbering in Part 2 corresponds to There is also a glossary of terms at the Part 1 so that it is clear which exercises · It is intended to support the advocacy end of Part 1. relate to each section in Part 1. planning of women’s rights organisations, and coalitions, alliances The exercises in Part 2 are designed to This toolkit builds on Womankind and networks who want to advocate form a complete planning process when Worldwide’s Women’s Rights Advocacy for change. used in conjunction with the information Toolkit (2011) and you will find references · It is also intended for broader in Part 1, with some optional exercises to this earlier toolkit for further reading advocacy organisations who want to depending on time. This could be done and additional tools within each section. prioritise women’s rights and gender in a two or three day workshop either for This toolkit incorporates new approaches, equality in their advocacy work, and your organisation or with your coalition, analysis and tools which have been to do so in ways that strengthen the alliance or network partners. Part 3 developed through advocacy planning work of women’s rights organisations provides templates for the tables used practice and learning by the International and movements. in the exercises in Part 2. Women’s Development Agency (IWDA), Womankind Worldwide and partner However, the exercises in Part 2 can also organisations and the contributions work as standalone exercises and you of other coalitions and alliances over can pick and choose what works for you the past nine years. and integrate them into your existing planning process. 5 SECTION 1 SECTION Figure 1: Step by Step Guide Planning your advocacy Section 4: Planning your advocacy Section 4: Why women’s rights advocacy is different Section 2: How to use this toolkit 2.1 Why do women’s 4.1 Power analysis and context 4.5 Risk identification and mitigation rights advocacy? Build your understanding of Understand how to use a the power context within Throughout your planning, women’s rights approach to which you are operating, identify the risks that could advocacy rather than just including your own power occur as part of your advocating on women’s and the oppressive and advocacy work, and ways rights. transformative power of that you will avoid them or others. reduce their impact. These 2.2 Before you begin: could be risks to the success resources, risks and living 4.2 Defining your objectives of the advocacy work, or your values Identify your objectives – the risks to yourselves and your allies. Be realistic about what changes that need to happen to achieve your aim resources you have, what 4.6 Choosing your including who will make the risks you face, and how to advocacy activities live your values. change, what they will do, how they will do this, and by Consider what activities your 2.3 Understanding and using when. organisation, alliance, power analysis network or coalition will do in 4.3 Power mapping – order to achieve your Women’s rights advocacy your targets and allies outcomes and hence your relies on strong power objectives and aim. analysis. Choose an Map out who has the power appropriate exercise to build to achieve your objectives, your understanding of who can influence them, who 4.7 Developing core messages power. your allies are and who will Define your core messages oppose you. Definingyour advocacy aim Section 3: - explaining who you want to 3.0 Defining your advocacy aim 4.4 Agree on strategic do what, by when, and why. This is the long term change approaches you are seeking to achieve, ideally involving a shift in Agree on the outcomes or power creating a positive stepping stones (those are change in the lives of a the smaller actions by others group of people. that need to take place so that your objectives can be achieved) and your strategy for achieving these. 6 PART 1 Monitoring, evaluation and learning and evaluation Monitoring, Section 5: 5.1 MEL for advocacy planning Planning Using the Icons Monitor, evaluate and learn from your advocacy planning There are a number of icons throughout this toolkit to help you navigate process - to what extent has your planning helped you to through the planning process. be effective advocates and build transformative power? Indicates there are suggested At each planning step there is a exercises to support this step in transformative power check to the planning process. You can encourage you to think about find these tools inPart 2: how you will build transformative 5.2 MEL for implementation Exercises. power through your advocacy. Monitor action against your planned activities and Signposts resources which Advocacy can bring risks. This evaluate what change has provide additional information icon encourages you to assess occurred from each activity and further reading.
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