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Training@Aci.Aero August 2012 Edition Airport Communications & Public Relations ACI Global Training Monthly Newsletter Page 1 of 10 ACI Global Training Offers & Activities [email protected] August 2012 Edition www.aci.aero/training Airport Communications & Public Relations By John Webster, Senior Manager, Global Training Are you aware of your airport’s communication strategy and plan? Take this question a step further; is everyone in your organization aware of your communications strategy? How confident are you speaking to journalists or the television media in a normal press conference or concerning sensitive topics? I had the opportunity to attend the ACI course; “Airport Communications & Public Relations” where some of the above questions that were raised. If I thought I was prepared, I definitely had to re-evaluate my position after the first exercise of the course. http://us5.campaign-archive1.com/?u=0ca7d2665e55bf1f5645ee5b5&id=e993cfdaf2&e=f... 05/09/2012 ACI Global Training Monthly Newsletter Page 2 of 10 These questions made me reflect, and after five days attending the course, the importance of these questions were understood and the instructor emphasized that every individual employed at airport needs to be aware of their airport’s communication and of their individual role in the communications plan. The course opened with Mr. James Cherry, President and CEO of Aéroports de Montréal addressing the class and emphasizing the importance airports place on their communications strategy. He handed the class over the course Instructor Dr. Claude Martel, who is a specialist in corporate communications. Dr. Martel provided participants with a clear understanding of what the course objectives were and participants learned in a practical way, how to: • Understand the mission and communications plan of your organization. • Define, develop and deliver more effective messages. • Prepare and deliver a press conference. • Prepare an interview (live or recorded) • Manage public consultations and community relations • Apply a crisis management model for communications in exceptional or sensitive situations • Understand emerging trends and special issues in airport communication. From my experience, this course proved to be very useful. It gave me confidence in using my organization’s communication plan and provided me with a roadmap to effectively communicate to any external body, the mission and vision of my company in daily operations or exceptional circumstances. For those of you who will be attending this course in the future, I highly recommend it. I am confident that you will find this course interesting, relevant and provide you with a fresh perspective. It was truly a great learning experience. The course was even made more enjoyable by attending this programme with my wonderful colleagues from other airports. In regards to the training venue, AÉROPORTS DE MONTRÉAL (ADM) provided first class hospitality in allowing us to use their training facilities and would like to thank Ferdinando Colavita along with all the members of ADM’s fantastic staff for all their efforts. For more information on this course, please feel free to contact us at [email protected] http://us5.campaign-archive1.com/?u=0ca7d2665e55bf1f5645ee5b5&id=e993cfdaf2&e=f... 05/09/2012 ACI Global Training Monthly Newsletter Page 3 of 10 Certificate in Terminal and Landside Operations By Melisa Monje, Manager, Global Training Airports Council International is pleased to announce the start of a project to develop a new online programme in Terminal and Landside Operations. The programme will be delivered through the Online Learning Centre as part of the revamped Airport Operations Diploma Programme. This new online programme will provide a comprehensive overview of Terminal and Landside Operations at an airport. Participants will develop an understanding of the various components of Terminal and Landside operations and how these components interact with each other to form an operational system. Additionally, participants will obtain a better understanding of the security obligations of both the state and the aerodrome operator. They will also learn to identify ways of increasing revenues via non- aeronautical activities, as well as gain an understanding of performance measurement tools and how they can be used to improve the overall performance of the airport terminal A project team lead by myself and consisting of ACI subject matter experts, industry experts and airport stakeholders are currently working on the project for up to six months with the new programme due for release in early 2013. http://us5.campaign-archive1.com/?u=0ca7d2665e55bf1f5645ee5b5&id=e993cfdaf2&e=f... 05/09/2012 ACI Global Training Monthly Newsletter Page 4 of 10 For more information about the course or to enrol online, visit www.olc.aero or contact [email protected] for more information. ACI Training Venue: Kenya Airports Authority - Nairobi, Kenya The Kenya Airports Authority (KAA) is an autonomous body established in 1991 under KAA Act, Chapter 395 of the Laws of Kenya and is charged with the responsibility of providing and managing a coordinated system of airports in the country. Prior to its formation, the former Aerodromes Department, under the Ministry of Transport and Communication, handled this responsibility. In its brief period of existence, the Authority has undergone tremendous structural changes intended to make the organization a result-driven and customer focused establishment. The Authority’s mission is: “to facilitate seamless connectivity through provision of efficient and effective airports facilities and services in an environmentally sustainable manner to exceed stakeholder expectations” The Authority’s vision is: “to be the airport system of choice” Kenya Airports Authority’s main functions are to: • administer, control and manage aerodromes; • arrange for and maintain facilities necessary for efficient operations of aircrafts; • offer rescue and firefighting equipment and services; • construct, operate and maintain aerodromes and other related activities; • construct or maintain aerodromes on an agency basis on the request of any Government Department; • provide such other amenities or facilities for passengers and other persons making use of the services or facilities provided by the Authority as may appear to the Board necessary or desirable; approve the establishment of private airstrips and control of operations thereof. The main airports managed by KAA are: International Airports http://us5.campaign-archive1.com/?u=0ca7d2665e55bf1f5645ee5b5&id=e993cfdaf2&e=f... 05/09/2012 ACI Global Training Monthly Newsletter Page 5 of 10 • Jomo Kenyatta International Airport • Moi International Airport • Eldoret International Airport Domestic Airports • Wilson Airport • Kisumu Airport • Malindi Airport • Lokichoggio Airstrips • Wajir • Ukunda • Manda KAA has reported a passenger traffic increase of over 9% between 2010 and 2011 for its two largest airports: Jomo Kenyatta International Airport and Moi International Airport. This translates into over 6.7 million passengers transiting annually through their terminals. Facts about Jomo Kenyatta International Airport (HKJK): The old Embakasi Airport was constructed in the mid-1950 and was opened in 1958 to serve the first generation Boeing 707/DC8 aircraft. However during its first decade of independence, Kenya experienced dramatic commercial, social, cultural and political development. As passenger traffic shot up from 0.25 million in 1960 to over 1.5 million, it became apparent to the Kenyan government that the capacity available at Embakasi Airport would not be able to handle the long-term traffic demand. On March 14, 1978 Embakasi Airport closed its doors to the public, and its runway to aircrafts. At exactly 2.15p.m. Jomo Kenyattta International Airport took over its operations. During those hours, scores of officials from the Kenya Aerodromes Department, the Directorate of Civil Aviation, airlines, Oil companies, Port Health, Customs, Police Immigration and others transferred their base of operations, which began a new era in the history of Kenyan aviation. Named after Kenya's first President, JKIA today is the biggest Airport in East and Central Africa, and is also the focal point for major aviation activity in the region. Its importance as an aviation centre makes it the pacesetter for other airports in the region. Facts about Mombasa-Moi International Airport (HKMO): Out of the Second World War emerged a small airstrip, developed for military use. It had two runways capable of serving DC and similar aircrafts. Given such limitations, the airport could only adequately serve regional operations. Despite these inhibitions, the region remained attractive to tourists and it eventually required that the airport be developed to handle long haul international flights. Subsequently, a project was undertaken jointly by the Governments of Japan and Kenya between 1974 and 1977. http://us5.campaign-archive1.com/?u=0ca7d2665e55bf1f5645ee5b5&id=e993cfdaf2&e=f... 05/09/2012 ACI Global Training Monthly Newsletter Page 6 of 10 In 1978, the airport was upgraded to international status and the former Port Reitz Airport became Moi International Airport, named after the Second President of Kenya. It is the second largest airport in Kenya, in the second largest city in Kenya, Mombasa, a favoured tourist destination. In the late 1980s the traffic growth had exerted so much pressure on the existing facilities that the need for expansion and modernization became eminent. The existing passenger terminal could not be effectively
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