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MANAGEMENT VOLUME 16 Q3 2012
TOP TEAM Lord Coe & 2012 N LO London 2012's O N D D N O
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O N N THE FIRST SOCIAL O D MEDIA OLYMPICS
DELOITTE REPORT CAPITALISING ON THE 2012 OLYMPIC AND Olympic venues & PARALYMPIC post-Games legacy GAMES
PAUL DEIGHTON LOCOG’s CEO on delivering the Games
PARTNER
READ SPORTS MANAGEMENT ONLINE: WWW.SPORTSMANAGEMENT.CO.UK /DIGITAL TWITTER: @SPORTSMAG Steps to 2012 Success
At Cadbury we’ve got some fantastic initiatives to help you maximise the biggest sales opportunity* of our lifetime. So don’t miss out! Read the following and get them working. It’s never too early to get started.
t(FUJOWPMWFEXIFSFWFSZPVBSFThe London 2012 Olympic and Paralympic Games are not just confined to London. Events are happening all over the UK, including Cadbury Spots v Stripes community activities. (visit www.cadbury.co.uk/london2012/community for more information)
t5BLFBEWBOUBHFPG$BECVSZ/1%BOEQSPNPUJPOT by stocking early and placing them in promotional displays. Want more advice? Visit www.deliciousdisplay.co.uk
t$SFBUFTPNFBUNPTQIFSF in your outlet with our London 2012 inspired confectionery display material and official licensed product. It won't just help your confectionery sales,es,s it will show everyone you're supporting Team GB as well.
t(FUJOWPMWFEXJUIZPVSDPNNVOJUZ. It’s rewarding in itself, but always a good idea from a commercial perspective. It strengthens the uniqueness of your operation and appreciation of yourur services, driving customer loyalty. Visit www.deliciousdisplay.co.uk
Did youu know?
Wenlock is the mascot of the London 2012 Olympic Games and Mandeville is the mascot of the London 2012 Paralympics Games.
London 2012 Emblems, mascots and mascot logos TM © LOCOG 2007 – 2010 * Visit Britain, LOCOG, Golden Bear OV6041 EDITOR’S LETTER
Inspired by London 2012
elcome to our London 2012 Olympic Souvenir issue. This entire edition of Sports Manage- W ment is dedicated to telling the story of how you – our readers, supporters and advertisers – have created this once in a lifetime event, and to celebrating your achievements. The arrival of London 2012 has unleased an exciting wave of reports and debates on exercise and wellness, as agencies and research bodies take advantage of the high profile afforded by the Games. The House of Lords Select Committee on Science and Technology has just entered the fray by releasing an exciting and thought provoking report, Sport and exercise science and medicine: building PHOTO CREDIT: GETTYIMAGES.CO.UK PHOTO CREDIT: on the Olympic legacy to improve the nation’s health. This examines the Olympic legacy and calls on the Seb Coe and his team have delivered world class government to place more emphasis on preventative healthcare through increases in physical activity. facilities for London 2012 It says there’s a “causal link between physical activity and health benefits for a very wide range of diseases” highlighting that the bill for inactivity in the UK is £5bn a year in direct costs and an e-mail: please use contact’s additional £8.2bn a year in indirect costs. It calls for further research into this and recommends “the [email protected] National Institute for Health Research (NIHR) and other research funders should stimulate research to SUBSCRIPTIONS translate the findings of sport and exercise science and medicine into public health benefits”. Denise Gildea The Committee was obviously underwhelmed by Sports Minister Hugh Robertson, saying his interest +44 (0)1462 471930 was in increasing participation in sport rather than improving the nation’s health, “the latter being the EDITOR Liz Terry Paying doctors to prescribe exercise effectively through the Quality +44 (0)1462 431385 MANAGING EDITOR and Outcomes Framework is the one thing above all other we can do Karen Maxwell to make the most difference to the health of the nation +44 (0)1462 471920 PUBLISHER responsibility of the Department of Health”, saying “We find it remarkable DCMS is not concerned with David Hunt the health benefits of sport...we recommend the Government takes a strong, joined-up approach to +44 (0)1462 471902 promoting the health benefits of exercise and physical activity and that DCMS plays an active part in this.” NEWS EDITOR We’ve known for years that nothing will radically change until GPs are trained in sports science and Tom Walker +44 (0)1462 471934 financially incentivised to prescribe exercise and the Select Committee report hits the nail on the head JOURNALISTS by recommending that “the National Health Service, medical schools and the General Medical Council... Pete Hayman ensure appropriate training is available for health professionals to support the prescription of exercise as +44 (0)1462 471938 a preventative measure and treatment – both at undergraduate level and in CPD opportunities.” PRODUCTS EDITOR Further reinforcing this point, in its representation to the Select Committee, Sport England argued Martin Nash that exercise prescription should “sit alongside pharmaceutical and surgical interventions,” and made +44 (0)1462 471933 a case for a “cultural change to improve national physical activity levels...led by the NHS”. DISPLAY ADVERTISING Most excitingly, the Select Committee “invites the NHS to consider adding physical activity to the John Challinor +44 (0)1202 742968 Quality and Outcomes Framework (QOF)” (the system of performance Jan Williams management and payment of GPs). This is great news indeed. +44 (0)1462 471909 I’m sorry to be cynical, but I’ve always believed that as soon as doctors are DESIGN paid to prescribe exercise, it will happen super fast – as if by magic. Paying Ed Gallagher GPs to prescribe exercise effectively is the one thing above all other that we +44 (0)1905 20198 can do to make the most difference to the health of the nation. Andy Bundy +44 (0)1462 471924 And just to round out the argument nicely, new research, published in a INTERNET most timely fashion in The Lancet the same week as the Select Committee Michael Paramore report, found that inactivity kills as many people globally as smoking – +44 (0)1462 471926 5.3million deaths a year. There really isn’t much more to add. Dean Fox +44 (0)1462 471900 Tim Nash Liz Terry, editor [email protected] twitter: elizterry +44 (0)1462 471917 CIRCULATION MANAGER Michael Emmerson the leisure media company publishes +44 (0)1462 471932 FINANCIAL CONTROL Sue Davis +44 (0)1395 519398 FINANCIAL ADMIN Denise Gildea +44 (0)1462 471930
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 3 IN THIS ISSUE ISSUE 3 2012
OLYMPIC SPECIAL
22 The London 2012 top team in the run-up to the Games 18 LOCOG’s team player Paul Deighton
32 Reviewing the design and legacy plans for London 2012 sports venues 55 Wimbledon to Olympics conversion
3 EDITOR’S LETTER 22 TOP TEAM: London 2012 50 GRASSROOTS: The 2012 Effect Key people charged with delivering the Tim Lamb looks at how sport NGBs are 6 LETTERS London Games talk to Karen Maxwell making the most of Olympic inspiration about their roles in ensuring a successful 8 THOUGHT LEADERS summer of international sport 55 CONVERTING THE AELTC Comments from John Goodbody, John INTO AN OLYMPIC VENUE Steele, Jennie Price and Matt Hampson 32 BUILDING THE LONDON 2012 Kath Hudson finds out how the iconic GAMES VENUES home of Wimbledon is being trans- 10 INDUSTRY NEWS A round up of London’s new and formed into an Olympic tennis venue converted Olympic and Paralympic 16 2012 PROFILE: Debbie Jevans, venues and their post-Games legacies 58 SHOW PREVIEW: IOG SALTEX LOCOG’s director of sport, talks to Karen The open space management show will Maxwell about delivering London’s 42 RESEARCH: Capitalising on showcase machinery, tools and artefacts Olympic and Paralympic Games London 2012 from the 1908 and 1948 Olympic years Heather Hancock highlights Deloitte’s 18 INTERVIEW: Paul Deighton view of the opportunities for Brand 60 THE GREENWICH PARK Karen Maxwell interviews the CEO of Britain post-Games TRANSFORMATION LOCOG and finds out why he believes STRI’s Lee Penrose talks about the team work is an important factor in 46 OLYMPIC SOCIAL ENGAGEMENT challenge of converting London’s oldest delivering the UK’s most ambitious How the Olympic message is spread royal park into an Olympic equestrian global sporting event this century throughout the world via social media and modern pentathlon venue
4 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK
ISSUE 3 2012
digital magazine See Sports Management online www.sportsmanagement.co.uk/digital
50 Encouraging people into sport 60 Transforming Greenwich Park
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42 Deloitte looks beyond the Games for long-term gains
62 OLYMPIC PLAY LEGACY 70 GAME ON: The latest news and Former director of the Children’s Play views from the Sport and Play Council (now Play England), Tim Gill, Construction Association (SAPCA) explains the post-Games plans for play attention buyers! provision within the Olympic Park and 71-74 GAME ON: SAPCA Expertise Creates fi nd suppliers and innovation updates promotes the benefits of risky play in World-Class Facilities www.sport-kit.net natural surroundings A round-up of SAPCA members’ involvement in the design, build, buyers’ guide: 66 ENERGY BOOST FOR upgrade or maintenance of Games Time LONDON 2012 Training Venues (GTTV) For suppliers of products and How Aggreko, the Official London 2012 services, turn to page 80 Temporary Power Provider, has devel- 75 GAME ON: SAPCA DIRECTORY oped the skills and equipment to support SAPCA the world’s biggest sporting event 78 SPORT KIT Sports Management is a Rubb Buildings supplies a sports structure partner of the Sports and 68 SHOW PREVIEW: LIW to house beach volleyball courts at Play Construction Association This year’s event will offer leisure opera- Oakmead College of Technology (SAPCA), the trade body for tors advice, together with examples of the UK’s sports facility construction industry. Sports Management and SAPCA best practice, on how to make the most 80 SPORT DIRECTORY work in partnership to promote high of London 2012’s “once in a lifetime” standards in the design, construction and opportunity to get people more active 82 DIARY DATES AND AD INDEX maintenance of UK sports facilities.
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 5 LETTERS
Do you have a strong opinion about your industry? Where are things going wrong, or right? Sports Management would love to hear from you. Email: [email protected]
Making the most of our ‘home’ Games
Olympic success at our home Games will come from a number of dimensions. From a high performance sport per- spective, absolutely our ambition is more medals from more sports than in over a century. Why’s that important? Because the investment into the high perfor- mance sport system in this country, since we won the bid to host the Games, has been substantial and it would be wrong if we haven’t shown that we have more sports that are in a position where we London 2012 will be the first truly integrated Olympic and Paralympic Games could medal at the absolute pinnacle of international competition. That in itself From a legacy perspective, we’re de- government and the IOC to make sure will provide inspiration and a pathway lighted that the International Olympic all those smaller companies and suppliers for more young people to get into those Committee (IOC), along with Bucking- get the opportunity for recognition af- sports and inspire them to follow the ham Palace, have agreed that the Olympic ter the Games to allow them to promote medallists that we hope to create at Lon- Park will be known as Queen Elizabeth themselves going forward so we can don’s Olympic and Paralympic Games. Olympic Park once the Games are over. reap that benefit for the economy. The British Olympic Association (BOA) The park will not only be seen as a place When London hosts the first truly is committed to making sure that we to live and work, it’ll be a destination for integrated Olympic and Paralympic can go on to have greater Olympic suc- London and the rest of the country, with Games this summer, it will also herald a cess at future Games and I believe – with sports facilities that will offer a tremen- transformation for Paralympic sport and the continuation of government support dous opportunity to win international will massively increase its profile in this through Lottery and Exchequer funding, competitions going forward. county going forward. the plans we’ve put in place will give us The Games will also deliver an econom- Andy Hunt the ability to make that possible. ic legacy. We’re working very hard with CEO, British Olympic Association
Forcing sport to over-promise and under-deliver
The presence of the Olympic Games in reach goals which do not necessarily have As with participation, the economy, London this summer, and all they prom- anything to do with sport itself. Some of peace and reconciliation and even ise and demand, is raising profound these goals may be admirable – such as morality and behaviour – sport can’t questions around the place of sport in the regeneration of areas of East London deliver on over-hyped promises. our culture, economy and society. – but we have nevertheless forced sport Sport used to belong to the domain We are consistently being reminded to over-promise and under-deliver. of leisure. Now it has been turned by politicians and administrators that Polling carried out by ComRes sug- into work. London 2012 is not just a sporting gests that 80 per cent of the population Paul Bickley occasion. It’s about national morale, remains uninspired to greater participa- director, political programme, Theos it’s a major business venture; they tion by the Olympics, and government Paul Bickley is co-author of the report are the ‘regeneration games’ and the targets on increasing participation have Give Us Our Ball Back: Reclaiming chance to ‘inspire a generation’. been dropped with the dawning realisa- Sport for the Common Good, from These claims illustrate the way in tion that a mega-event will change the Theos and the Sports Think Tank. which sport is being used as a tool to behaviour of only a fraction of people. www.theosthinktank.co.uk
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INDUSTRY EXPERTS SHARE THEIR VIEWS ON THE CURRENT ISSUES AFFECTING SPORT
WHY PUBLIC SCHOOLS PRODUCE MEDAL WINNERS JOHN GOODBODY
he prominence in Britain’s sport- leading members of England’s success- the best girls’ school ing landscape of former pupils of ful Test cricket team, including Andrew for sport in Britain, T independent schools is again likely Strauss, Alastair Cook and Matt Prior. has 27 tennis courts, to be a topic of debate after the Olympic Even in football, where leading clubs including 12 clay, on Games. If a high proportion of medallists are overwhelmingly the product of the which European Junior Championships are once more privately-educated, then maintained sector, there are more than have been played. Furthermore, many of more questions will be asked about how 20 public school-educated profession- these schools have more regular access to to improve standards in state schools. al players, such as Frank Lampard from highly-qualified coaches. At the 2000 Olympics, there were 56 Brentwood. This figure is the highest ever. Dr Malcolm Tozer, the editor of the British medal winners, of whom 13 were David Cameron recently asked: ”Why is book, says: ”Independent schools have former public school pupils. In 2004, the it that in so many schools, sport has been valued sport for 150 years. It is part figures were 54 and 15. These increased squeezed out and facilities run down? of their tradition. Sport is regarded as in Beijing to 72 and 27 or 37.5 per cent. The result is that independent schools important by parents, former pupils, About 7 percent of British schoolchildren produce more than their fair share of teachers, heads and governors. It would are privately educated. medal winners and too many children be inconceivable for independent schools A recently published book ‘Physical Edu- think taking part in sport is not for them.” not to take sport seriously.” cation and Sport in Independent Schools’ One advantage for many private Surely now the target must be to raise lists 720 former privately-educated pupils, schools is better facilities. For instance, the level of sporting ability of more pu- who have been senior internationals in Millfield is the only school in the country pils in the maintained sector. all sports since 2000. They included 13 of with a 50m swimming pool, Eton has the John Goodbody has covered 11 successive the 31 members of England’s 2003 Rugby rowing lake used for the 2006 Games and Olympic Games for the Sunday Times Union World Cup-winning squad and Queenswood in Hertfordshsire, arguably @thesundaytimes
LEGACY IS HEADING IN THE RIGHT DIRECTION JENNIE PRICE
ondon has chosen to use the in- some are already starting to reap the Our Sportivate ini- spiration of a home Games to benefits. Hockey for example, through its tiative has inspired L motivate more people to make Hockey Nation campaign and its version more than 80,000 sport a part of their lives. And as we of the Torch Relay – the Big Dribble – has 14- to 25-year-olds head towards the Olympic and Paralym- increased participation by 25,000 in the to find a sport they enjoy through a series pic Games, it is beginning to happen, latest Active People Survey results. of weekly coaching sessions. Crucially, with the number of people playing sport Alongside the work of the individual they’re helped to find somewhere to keep hitting a record 15.3 million, around 1.3 sports we fund, Sport England’s Places on playing once these sessions are over. million more than when we won the bid. People Play legacy programme is bring- More than 16,000 people have also The increase is driven by a stronger fo- ing the magic of the Games into the been inspired to make sport happen in cus on giving consumers what they want heart of local communities. Already, their local community with the help of from sport, backed by significant invest- more than 850 sports clubs, facilities and our Sport Makers programme. ment. We still have more work to do playing fields have benefited from £70m There’s still some way to go and increas- with the under 25s, which is why we have of this National Lottery investment. ing participation among young people adopted a new youth strategy, and are This includes an additional 370 local remains a challenge. But grassroots sport challenging all the sports we fund to ex- clubs who have just learned that they is heading in the right direction and we plain how they will increase participation are receiving money from the Inspired have the will, the money and the exper- in this age group in their four-year plans Facilities fund. The investment is breath- tise to continue to help more people to we are considering for funding in 2013. ing new life into tired facilities that can create a sporting habit for life. The extraordinary sport performances be expensive to run, difficult to maintain Jennie Price, this summer will shine a spotlight on some and ultimately deter people from playing CEO, Sport England individual sports we rarely see on TV and sport. @sport_england
8 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 POSITIVE ACTION IN THE FACE OF ADVERSITY MATT HAMPSON
used to live the dream. I started and people from all walks of life. I had book alongside Paul playing rugby at five years old, memorable visits from Martin Johnson, Kimmage entitled I played my first game at Twickenham Jonah Lomu, the Leicester Tigers and ‘Engage – the fall for Syston at 14, successfully trialled for some of my England team mates. This and rise of Matt Leicester Tigers and was chosen to play support helped me to re-engage with the Hampson’ which has raised the profile of for England U21’s in the 2005 Six Nations Tigers’ ethos – ‘get on with it and move the foundation through my story. Championships. forward with your life’. So I knew I had to So far, we’ve been able to help many Then, during a routine training ses- keep positive and put a smile on my face. people, including current Paralympians, sion in the lead up to playing against The idea for the Matt Hampson Foun- with financial support, advice or a friend- Scotland, I went into a live scrummaging. dation came from the success of my ly voice at the end of the telephone. The scrum collapsed. I took the weight of Matt Hampson Trust, which was set up My ultimate goal is to establish a centre both packs and dislocated my neck. to raise money for my financial security. where people can share their experiences I woke up in intensive care at Stoke This has evolved, over the past year, into and start to rebuild their lives. Mandeville Hospital, paralysed from the a foundation that ‘inspires and supports My injury has made me appreciate life. neck down and unable to breath without young people seriously injured through It takes me several hours to get up in the the aid of a ventilator. During my sub- sport’. Its objective is to help them move morning so I want to make the very most sequent 17-month stay, I realised that I forward in their life after an accident by of every day. The foundation has given potentially might not be able to play the sharing experiences, advice and support. me a focused goal to help other people sport I loved again and also do little else My life now seems busier than ever in the same situation and it helps me to from my neck down either. doing motivational speaking, writing stay positive. Throughout my ordeal I received in- for Rugby World and coaching rugby Visit: www.hampsonfoundation.org credible support from my family, friends at Oakham school. I have also written a @hambofoundation
DEVELOPING THE CHAMPIONS OF THE FUTURE JOHN STEELE
he London 2012 Games will ignite an commissioned by Sport England to deliver cultures of the teams excitement across the country that and is backed by National Lottery and that will be coming T few will have experienced before. government funding. These celebrations to the UK to com- Within schools there has been increased are giving young people the chance to pete in the Games. anticipation for many months, with young experience a range of sports, compete Alongside these opportunities, Olym- people becoming ever more aware that against their peers and are providing a pian Sir Steve Redgrave is visiting schools the country is soon to host the greatest platform for them to learn some life les- as part of our work on Matalan Sporting sporting event in the world. sons about the dignity of winning and Promise. Elite athlete mentors will also be While the Olympic party is about to start the grace of accepting defeat. doing dozens of motivational school visits there is also much to celebrate in school Lloyds TSB National School Sport Week for Sky Sports Living for Sport, and Bupa sport this year. Following the success of (25-29 June), ran in partnership with the Start to Move will continue to offer posi- the Sainsbury’s 2012 School Games in May, YST, and used the excitement of London tive experiences at primary school level. which saw 1,600 young people compet- 2012 to encourage more young people The Olympic and Paralympic Games will ing in Olympic venues; important dates in to take part in sport. More than four mil- dominate the news and sport headlines schools’ summer schedules have provided lion young people took part in Olympic this year. However, it is the dedication of opportunities to motivate young people and Paralympic events during the week those working in school sport that are de- through sport that deserve recognition. and schools across the country held open- veloping our future leaders and sporting More than 60 regional sports festi- ing and closing ceremonies, torch relays champions that may be making the head- vals have been taking place across the and inter and intra school competitions. lines in years to come. country as part of the School Games, a London 2012 World Sport Day was the John Steele, nationwide school sport initiative which opening celebration and a chance for CEO, Youth Sports Trust the Youth Sport Trust (YST) has been schools to celebrate the athletes and @youthsporttrust
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 9 NEWS UPDATE
K_`i[f]Z_`c[i\eleXYc\kf :clYj`em`k\[kfY`[]fij_Xi\f]('d jn`d#ZcX`dj8J8i\gfik Th e Amateur Swimming Association (ASA) Sport England has invited has called for the sport to receive greater sports clubs to bid for an priority aft er research found that as many as extra £10m worth of National one in three children leave primary school Lottery funding made avail- without being able to swim. able under the Inspired Drowning is the third most common Facilities Fund (IFF). cause of accidental death in young people The IFF is part of Sport and the ASA has met with the govern- England’s Places People Play ment to stress the importance of learning legacy programme, designed to swim. Th e research was carried out in to breathe new life into tired partnership with Kellogg’s and also found facilities that can be unattract- that nearly 40 per cent of those children ive to sports participants and unable to swim had not been off ered les- diffi cult to maintain. sons. It is expected that 200,000 children Th e £10m is in addition to will leave primary school this summer with- £9.4m that has already been Th e grants are open to a wide group of organisations with funding needs out being able to swim. made available through the IFF. To date, 377 community sports projects wider group of organisations, including coun- have benefi tted from the latest round of grants. cils and schools, with grants of up to £150,000 In total, more than £67m will be invested available. As part of eff orts to ensure the techni- through IFF. cal elements of the application process don’t put At least 70 per cent of the funding will go off groups with good projects, Sport England to community and voluntary organisations, has created a catalogue of typical facilities through grants of between £20,000 and developments. For more information, visit £50,000. Th e remaining funding is open to a http://inspiredfacilities.sportengland.org
Pools are a danger for children who can’t swim I\gfik1Cfe[fe)'()kf[\c`m\i>;GYffjk Cfe[fe)'()kf[i`m\lg jgfikj[\m\cfgd\ek London 2012, its build-up and subsequent legacy will gener- Drivers Jonas Deloitte has found that sport ate £16.5bn of gross domestic and fi tness facility openings in London have product (GDP) for the UK “gathered pace” ahead of the 2012 Games. economy, according to Lloyds According to the latest Sports Crane Banking Group (LBG). survey, more than 350 new facilities have A new report by the group been unveiled across the capital since it was said construction and tourism awarded the Games’ hosting rights in 2005. were the key sectors in driving Th e fi gure includes 100 new-build facilities, the economic boost, with the with the remainder consisting of extensions Games supporting 354,000 image: locog to existing centres. Nearly two-thirds of jobs throughout the UK. the projects have been privately-funded. The Economic Impact of Read more: http://lei.sr?a=F9R2a the London 2012 Olympic and Paralympic Games cov- Th e 2012 Games will deliver benefi ts in this year and in years to come ers the period from London Jki\\k>Xd\ji\Z\`m\j being announced as host city in 2005 through LBG chief economist Patrick Foley said: “As (,'#''']le[`e^Yffjk to 2017 – a fi ve-year legacy period. this new study demonstrates, London 2012 will LBG said the UK economy will be boosted help support employment, tourism, consumer UK sports charity StreetGames has by £5bn worth of games-related GDP in the spending and living standards, not only this secured £150,000 through Sport England’s legacy period following the Games – particu- year, but for many years to come.” Sportsmatch programme to match grants larly in terms of physical infrastructure. Read more: http://lei.sr?a=j2h6H from Coca-Cola Great Britain and Network Rail. Th e charity was launched in 2007 with the aim of increasing participation in dis- >i\\ec`^_k]fi>cflZ\jk\ij_`i\:::jkX[`ldgcXej advantaged areas in the UK by supporting “doorstep” projects that create opportuni- Bristol City Council has backed Gloucestershire A new-look pavilion will incorporate a ties for young people. County Cricket Club’s plans for the redevelop- modern media centre and the County Ground Jane Ashworth, chief executive offi cer ment of its County Ground home. will benefi t from the installation of 7,500 per- of StreetGames, said: “It is wonderful that Working with Linden Homes, a compre- manent seats. A number of new residential Sportsmatch has chosen to match the fund- hensive revamp is proposed – including the apartments are also proposed. ing of our existing partners.” demolition of the Mound and Jessop stands. Read more: http://lei.sr?a=i7w1Q
10 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK
AlY`c\\?XccKiljkj\Zli\j :X^\:i`Zb\kZXdgX`^ecXleZ_\[ E98gXike\ij_`g Cricketing stars including Sir Jubilee Hall Trust has agreed a partnership Ian Botham have teamed up with the National Basketball Association with MPs in London for the (NBA) to hire Covent Garden’s Jubilee Hall launch of a campaign to pro- from late July through to mid-August. mote Cage Cricket as a new Th e event will see the iconic Jubilee Hall “street version” of the sport. building transformed into the NBA House Devised by ex-Hampshire off ering members of the public the chance cricketer Lawrence Prittipaul to participate in basketball activities. and Trevor McArdle, the In addition, Jubilee Hall Trust will be concept involves six players working with the NBA Cares programme competing against each other to deliver six basketball skills clinics for dis- and scoring points in cricket’s advantaged young people. main disciplines of batting, Details: http://lei.sr?a=a0D2z bowling and fi elding. Cage Cricket is designed to increase participation and A cage was installed at Parliament to mark the launch of the campaign remove barriers such as lack of time, space and money. Funding is now According to Cage Cricket, there are around being sought to support the roll-out of Cage 12,500 multi-use games areas in the UK “per- Cricket across the country, with a crowd-fund- fectly suited” to supporting the game. ing campaign fronted by Botham aiming to Sir Ian said: “It’s a concept for anyone and reach out to fans and businesses. everyone whether they’re fi t, old, young or dis- Portsmouth has been earmarked as one of abled. It’s all about accessibility.” the fi rst locations for bespoke cricket cages. Read more: http://lei.sr?a=F0a2L
9@JClem\`cje\nj\Zkfii\gfik sported. was founded in 2009 by Sir Keith Mills
A new study commissioned by Business in JgfikE@Xe[jgfik\[% Sport and Leisure (BISL) and compiled by XeefleZ\gXike\ij_`g global consulting firm Oliver Wyman has underlined the “signifi cant contribution” of Sport NI, the public body for sports devel- the UK leisure sector. opment in Northern Ireland, has entered State of the UK Leisure Industry: A Driver for into a new partnership with sported., one Growth was launched in London and attended of the UK’s leading sport charities. by tourism minister John Penrose. Th e new memorandum of understanding Th e new study revealed that leisure employs cements the two organisations, commitment 2.6 million people, a fi gure second only to the John Penrose said the BISL report was admirable to working together in supporting sports retail sector and representing 8.8 per cent of development across Northern Ireland. the total UK workforce. More than a fi ft h of contains a number of recommendations for Sported. director Joe Stocks said: “We 16- to- 25-year-olds working in the UK (21 per the government to better support the sec- hope to highlight and support the work of cent) are employed within the sector. tor – including a designated cabinet member both the sport for development sector and BISL’s report, which aims to demonstrate responsible for “championing” the sector. the sport sector in local communities.” how leisure can create jobs and deliver growth, Read more: http://lei.sr?a=r8A4e Details: http://lei.sr?a=r9E3m
Covering: The Largest UK Spa & Swimming Pool Trade & Consumer event! Equipment & Accessories Fitness & Wellness Construction & Installation UK www.ukpoolspa-expo.co.uk Protection & Safety Maintenance pool Surroundings Services &spa Outdoor Living expo 2013 Design Out buildings and housings 24 - 26 January 2013
NEC Birmingham UK NEWS UPDATE
8iZ_`k\ZkjXggf`ek\[kf 9\c]XjkjkX[`ldgifa\Zk =8Ëjpflk_]ffkYXccgcXejYXZb\[ Hamilton Architects have been appointed Football Association (FA) by the Irish Football Association to lead the shareholders have voted in integrated consulting team for Northern favour of proposals for a new Ireland’s National Stadium Project. player development pathway The Belfast-based design practice joins that is set to transform youth Edmond Shipway, Arup, Rider Levett football in England. Bucknall and Ben Veenbrink on the multi- The plans – approved by million pound development. 87 per cent of shareholders Designs are to be drawn up for an 18,000- – include a mandatory 5v5 capacity venue on the site of the existing format for U7s and U8s, and a stadium at Windsor Park, with plans to be 9v9 format for U11s and U12s submitted by December. to be phased in by 2014-15. Details: http://lei.sr?a=p1V5H The smaller-sided formats will enable children to play on appropriate size pitches and goals to allow for greater par- The plans will allow for greater participation in the game at youth level ticipation in the game. The new framework has also been designed the endorsement of the majority of the grass- to help young players develop greater technical roots football community.” skills, while benefiting from a more “child- To read more on the FA’s youth development friendly” approach to competition. proposals and the extension of the National Nick Levett, national development manager Game Strategy, see Sports Management 2011 for the national governing body, said: “After 138 Issue 2, p38: http://lei.sr?a=E6O8E roadshows nationwide, it was fantastic to get Details: http://lei.sr?a=x7s1n Harlow (centre) helped mark the courts’ opening Jpek_\k`ZZcXpZflikjfg\e Xk>cflZ\jk\ik\ee`jZ\eki\ CK8Xe[K==af`e]fiZ\jkfgifdfk\k\ee`j Four new synthetic clay courts have opened The Lawn Tennis Association at Oxstalls Tennis Centre in Gloucester, (LTA) and Tennis for Free following a £168,000 investment supported (TFF) have announced a by the Lawn Tennis Association (LTA). joint partnership deal to help The courts are thought to be among increase UK participation. the first of their kind in the UK and have The programme will include floodlights to ensure year-round access. The a combination of capital and centre is run by leisure trust Aspire. revenue investment by the LTA development director Tom Harlow LTA to improve tennis facili- said: “Oxstalls was already a fantastic ties and initiatives on offer to facility before the addition of these courts, help attract new players. now it’s even better and that’s a good thing Facilities that qualify for for the people of Gloucestershire.” extra LTA funding will then Details: http://lei.sr?a=K7k2p benefit from TFF working with local coaches to provide The aim of the joint partnership is to increase grassroots participation free tennis coaching. 9i`k`j_:pZc`e^YXZbj Roger Draper, chief executive of the LTA, Paul Jessop, chief executive of TFF, added: gifgfj\[KfiYXp]XZ`c`kp said: “This partnership is part of a wider, “Building grassroots tennis is vital to the future affordable, sustainable programme to try to of the game in the UK. We are looking forward British Cycling has backed a planned new grow tennis. Together we’re exploring how we to working with the LTA to develop new proj- multi-discipline cycling centre in Torbay, can work effectively with local authorities to ects that can make a real difference.” Devon, which will provide purpose-built make tennis more inclusive and accessible.” Details: http://lei.sr?a=K9S0U facilities for sport and recreational use. According to British Cycling, the project will meet demand for such a facility in the NfibjkXikjfeXik`ÔZ`Xcg`kZ_Xk9\ibj_`i\il^YpZclY south west region and will also cater for a wider increase in participation. Work has now started on the installation of Royal Borough of Windsor and Maidenhead Torbay Council and British Cycling have one of the country’s “first club-based artificial (RBWM) using developer contributions. already held discussions about the con- pitches” at Braywick Sports Ground – home of The Rugby Football Union’s Capital struction of an outdoor velodrome and a Maidenhead Rugby Club in Berkshire. Investment Fund has also invested £240,000 closed road circuit earlier this year. Greenfields has been appointed to deliver the for the installation of the new artificial pitch. Details: http://lei.sr?a=q6o5u £575,000 project, which is part-funded by the Details: http://lei.sr?a=F1A9L
12 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK
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ISG has been awarded a con- tract for the construction of a new £3.5m “highly-sustain- able” facility at King’s College London’s (KCL) Honor Oak Park sports ground. The BREEAM Excellent- rated development is designed by Loates-Taylor Shannon Manufacturer & Supplier of Architects and Designers and PRODUCTS FOR includes a two-storey brick and block work building. On the ground floor of the SPORT centre will be 10 changing rooms to be used by KCL’s The “highly sustainable” building will boast a first floor viewing gallery hockey, rugby and football teams, as well as by visiting teams from other also extends across a former Roman road. 2012/13 universities. Function rooms will also be Archaeologists will be working with ISG, doc- included among the ground floor facilities, umenting any remains that are unearthed. CATALOGUE while the first floor is to feature a viewing gal- Stuart Deverill, ISG managing director-Lon- OUT NOW lery with an open plan design. don, said: “The project reflects King’s College The building is located adjacent to one of London’s core focus on quality and environ- two artificial pitches installed in the first phase mental sustainability.” of redevelopment at the ground, while the site Details: http://lei.sr?a=d5x3C
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British Cycling and broad- casting company Sky have
launched a new social network image: dmitriy shironosov/shutterstock.com called Social Cycling Groups, which is designed to help peo- ple connect with other cyclists in their communities. The online platform, which can be accessed for free via the goskyride.com website, gives people who might otherwise be cycling alone, the chance to buddy up with other cyclists and join unlimited groups and rides in their area. Many cyclists revealed they would like to have someone else to ride with With dates, distances, dura- tions and maps, people can choose the group New figures released by British Cycling and ride that is best for them. They can also show that almost half of its near 50,000-strong visit goskyride.com, the home of recreational members are not involved in club cycling. activities, to create Social Cycling Groups and However, many cyclists feel they would like rides of their own, adding their own routes or to have someone else to ride with. Call our sales team on using British Cycling’s recommended routes. Details: http://lei.sr?a=b7s4H J\gk\dY\ifg\e`e^]fiJnXej\XnXk\ijgfikj]XZ`c`kp 01502 A new £1.4m centre of excellence for water- and windsurfing and is designed to be “inclu- sports being developed by Swansea Council sive and accessible to everyone”. on the Welsh city’s seafront is due to open to The centre has been funded by Visit Wales, 710039 the public in September. the European Regional Development Fund Located opposite St Helen’s, the scheme will and the Welsh Government. markharrod.com Details: http://lei.sr?a=o9B7B provide a facility for sports such as kayaking markharrodltd
Issue 3 2012 © cybertrek 2012 @markharrodltd 13 NEWS UPDATE
*%,d]le[`e^Yffjk]fi D`e`jk\i1Ê:fXZ_\jb\pkfc\^XZpjlZZ\jjË ^iXjjiffkjil^Yp`eNXc\j The Welsh Rugby Union (WRU) has Sports coaches will play a crit- announced an “immediate cash injection” ical part in creating a sports worth £3.5m to improve grassroots rugby legacy after the London 2012 across Wales – both on and off the pitch. Games, according to sports All of the funding comes in addition to minister Hugh Robertson. image: candybox images/shutterstock.com the budgeted activity already planned in its Speaking at the annual UK five-year rolling business plan and is tar- Coaching Summit on 28 May, geted at grassroots community clubs. Robertson said the Games WRU chief executive Roger Lewis said: provide a chance “like never “Our focus with this new funding is firmly before” to raise the profile of targeted at the foundations and the future sports coaching. of rugby in Wales.” He said: “Behind all great Read more: http://lei.sr?a=u6o6s athletes there stands a great coach. However, we need more people to take on these roles both voluntarily and image: s finn/shutterstock.com professionally. “Behind all great athletes there stands a great coach,” says Robertson “After the Games, there will be many people inspired to take up sport. coaching in the UK – around 76 per cent of Clubs, national governing bodies and coaches whom are volunteers. need to be prepared to help those people The two-day 2012 UK Coaching Summit is coming into their sports.” hosted by Sports Coach UK and supported by According to Sports Coach UK figures, there Sport England and UK Sport. are more than 1.1 million people involved in Details: http://lei.sr?a=H8P8i Pozzoni has drawn up plans for the new facility GlYc`Z\o_`Y`k`fe]fie\n ?\ik]fi[j_`i\]XZ`c`kpgcXej Gi\d`\iC\X^l\i\m\el\jZfek`el\kf^ifn An exhibition of plans for a new facility The combined revenue of the at Cotlandswick, Hertfordshire, has been 20 English Premier League launched by St Albans City and District clubs increased by 12 per cent Council and DC Leisure Management. to a new record high of £2.3bn Residents in London Colney have been for the 2010-11 season. given the opportunity to comment on pro- The latestAnnual Review posals for the new centre, which include a of Football Finance compiled image: paolo camera/flickr 60-station gym and an exercise studio. by Deloitte’s Sports Business A single court sports hall and syn- Group revealed that broadcast thetic turf pitches will also form part revenue growth was a pri- of the Pozzoni-designed leisure centre. mary factor behind the latest Meanwhile, 50 per cent of the Cotlandswick increase in clubs’ revenues. site will remain as green open space. Broadcast revenue rose 13 Details: http://lei.sr?a=I5x3d per cent to nearly £1.2bn in the first year of a new three- The 21st Annual Review reported further growth in combined revenues year cycle, with overseas I:GXdfe^JZfkk`j_ broadcast deal values fuelling the growth. TheAnnual Review of Football Finance also ;\j`^e8nXi[n`ee\ij Commercial revenue was up by 18 per cent found that more than 80 per cent of revenues – mainly among those with a larger global pro- were being spent on wage costs – up 14 per cent Edinburgh’s Royal Commonwealth Pool file – and total matchday revenue also grew 4 in 2010-11 – and has taken the league’s wages- (RCP) – unveiled in March after a £37m per cent, although more than half of the 20 to-revenue ratio to a record 70 per cent. revamp, has been named among the win- Premier League clubs reported a decline. Read more: http://lei.sr?a=4s1n1 ners at the Scottish Design Awards 2012. The S&P Architects-designed proj- ect involved stripping back the A-listed ;\iip:`kp:fleZ`c^i\\e$c`^_kj9iXe[pn\ccJkX[`ldgcXej building’s shell and rebuilding the facility. It was the winner of the Re-Use of a Listed The £10.3m redevelopment of Northern now enables a full business case to be submit- Building category. Ireland’s Brandywell Stadium has moved ted to the Northern Ireland Executive. S&P Architects worked with Buro forward after Derry City Council agreed to A new-look, 5,100-seat Brandywell Stadium Happold on the RCP scheme, which was progress to the next stage of the process. complying with UEFA Category II regulations also nominated in two other categories. Members of the development committee is at the centre of the proposals. Read more: http://lei.sr?a=V3Q2g backed the project at a special meeting, which Read more: http://lei.sr?a=v4k0U
14 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK All the space ,'dgffcgcXee\[]fiEfkk`e^_Xd you need
Nottingham is to get its first 50m swimming pool under Tension Membrane plans for a £13.5m overhaul Structures of Harvey Hadden Leisure Centre – the final part of the local authority’s wider leisure Open plan improvement strategy. maximising usable A fitness suite, a health suite and multi-use spaces for space dance and movement activi- ties are also proposed for the Cost effective centre, with the revamp to complement the outdoor ath- solutions letics stadium and pitches. Since 2004, Nottingham The 50m is the final part of Nottingham’s leisure improvement strategy City Council has embarked on Shorter construction its Leisure Centre Transformation Programme. programme to provide new, modern leisure times Financial allocations made available as part centres and facilities for Nottingham people. of the strategy and the sale of the Beechdale “This ambitious strategy has delivered sig- site will support the funding package for the nificant improvements across the city and Natural light Harvey Hadden Leisure Centre scheme. attendance figures and revenues have increased reduces energy NCC portfolio holder for leisure, culture at all those leisure facilities where improve- and tourism, David Trimble, said: “This pro- ments have been completed.” costs posal marks the final phase of our long-term Details: http://lei.sr?a=S0D2g
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Young unemployed adults, living in inner city commu- nities affected by crime and anti-social behaviour, are to receive free cricket ses- sions as part of the Cricket Foundation’s StreetChance programme. Sport England has awarded £1m towards the initiative, which will provide weekly sessions to 11,000 people aged between 16 and 24 years old over the next three years. Young adults currently not The StreetChance initiative is set to reach around 11,000 young people in education, employment or training will also be given the opportunity to with sessions to involve a fast-paced version of acquire work experience and qualifications cricket. Six-a-side street cricket competitions Call us today as a result of the Barclays Spaces for Sports- are scheduled to run throughout the summer, for your initial backed project. while the StreetChance Inner-City League will Communities in Birmingham, Liverpool run for six months starting in October. consultation. and London are among those set to benefit, Details: http://lei.sr?a=N7L8g Before you know it, you will have all the GcXejjlYd`kk\[]fi[\m\cfgd\ekf]NpZfdY\j`k\ space you need! Wycombe District Council has submitted its 150-station fitness suite, dance studios, a health plans for a multi-million pound redevelop- suite and two squash courts. ment of the Wycombe Sports Centre site. An eight-lane, 50m pool and a 20m x 8m A replacement sports and leisure centre is learner pool are also planned, as well as a 01242 included in the Richard Markland Architects- 12-court sports hall and a soft play area. designed proposals, with facilities to include a Read more: http://lei.sr?a=G7N1N 700277 www.spatialstructures.com
Issue 3 2012 © cybertrek 2012 Spatial Structures is a trading name 15 of Dove Construction Ltd 2012 PROFILE
NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK
Debbie Jevans
Karen Maxwell talks to the director of sport at LOCOG about her role in delivering the London 2012 Olympic and Paralympic Games
How has your career background Committee which has been invaluable National Olympic Committees and 170 Na- help you in your current role? for the role I’m doing now. tional Paralympic Committees, handling As a professional tennis player, I first wit- the athlete entries, registering the del- nessed sport from the side of an athlete. What does your job entail? egations when they arrive in the Athletes’ I then became General Secretary of the I head up the team that’s responsible for Village and procuring more than a million International Tennis Federation (ITF) and delivering the Olympic and Paralympic pieces of sports equipment as well as de- organised a number of events – includ- sports events at the London 2012 Games veloping the competition schedules that ing the Olympic Tennis Event and the and the Medical and Anti-Doping pro- are made up of more than 600 sessions. Davis and Federation Cups. After this I grammes. We often say that our venue Our objective is to deliver each of the ran my own sports consulting company teams build the theatre and we put on Olympic events in an informed and excit- and dealt with a number of sports. the play, ensuring that all the needs of ing way. This year we’re delivering a step Throughout my career I built up rela- the athletes are in place. change in how sport is being presented tionships with people at International As well as the 34 competition venues, to the public – particularly in the innova- Sport Federations, National Olympic Com- we operate 25 standalone training venues. tive use of sound, lighting and videos mittees and the International Olympic This means liaising with the 26 sports, 204 – explaining the roles and history of each sport. I want everyone who comes to the Games to go away saying ‘that was a fan- tastic experience’ and that the athletes only need worry about their performance because everything else is in place.
How do you manage volunteers? My team of 900 will expand to 20,000 at the Games, once our volunteers and technical officials are on board. Every volunteer is a Games Maker and will have specific training for their roles. All are vitally important to the successful delivery of the Games. Many of these roles will be watched by thousands of people – such as removing the starting blocks from the track, or sweeping the volleyball courts in a time out or being a ball boy or girl at the tennis events. Our hope is that many of our volunteers continue to be part of that sport in the fu- ture, thereby creating a fantastic legacy. As well as our sports volunteers, our medical teams are all qualified doctors, physiotherapists, masseurs, and dentists that are giving their time for free. They Olympian Daley Thompson, former sports minister Richard Caborn and Debbie Jevans will play a key part at the Polyclinic at
16 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 Debbie with the Minister for Sport and Olympics Hugh Robertson (fifth and third from left) after a handball test event in the Copper Box the Olympic Villages in Stratford, Eton Dorney and Weymouth and Portland. One piece of advice we’ll be sharing with other organising How do you gain and promote best committees is ‘do not underestimate the value of test events’ practice in event organisation? One of the most important things that we did was ensure that we appointed the best people to do the role. Then we sent You can’t foresee everything so there’s – ensuring that the daily routine of hospi- all our sport managers to either a World a lot of learning – not only at the venue tals is not impacted. or European Championships sport to work but also seeing how the team communi- With these agreements in place we are alongside the event organisation. We also cates with each other. able to offer over-arching medical ser- sent a team to Beijing to shadow their An Organising Committee is focused vices to the officials, the workforce, the counterparts during the 2008 Games and rightly on the Olympic and Paralympic spectators, members of the media, the learned from the experience of inter- Games and often regards a test event Olympic family and of course the 15,000 national federations and the transfer of programme as a distraction. However, our athletes across both the Olympic and the knowledge from previous Games. learnings have been immense and all now Paralympic Games. The International Olympic Committee agree that they are an integral and neces- The polyclinic and pharmacy will be and LOCOG will conduct an observer pro- sary part of Games planning. We offered within the Olympic Village – which is gramme to allow future Games organisers a mixture of existing world championships where the majority of treatment will take to collate information and the Rio sport and LOCOG invitational events as well as place and at its peak will treat up to 300 a team will shadow us to get ‘on the spot’ using existing events such as Wimbledon. day. We have also developed an anti-dop- information as we did in Beijing. We have ing laboratory in Harlow, Essex, with our already had a number of visits from the What will the Games’ medical and partners GSK for the testing of samples. Rio and Sochi organising committees, par- anti-doping services consist of? During Games time, we’ll perform 5,000 ticularly during the test events. We have worked very closely with the tests – of which 20 per cent will be blood Department of Health and the NHS re- tests – at the Olympics and 2,500 at the Par- Were the test events a success? garding the delivery of medical services alympics. We have a very comprehensive The 42 test events programme has been throughout the Games period. We’ve testing system in place, with the best pos- invaluable. Nothing compares with actu- put in place an agreement with the am- sible analysing equipment. Our message is ally delivering the event, using the field bulance service as well as service level clear – don’t cheat and take drugs, we have of play and physically testing the venue. agreements with a number of hospitals everything in place to catch you. L
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 17 INTERVIEW
The CEO of LOCOG talks to Karen Maxwell about his role in delivering the biggest international sports event the UK has ever hosted PAUL DEIGHTON
fter more than seven years of Team building Forward thinking preparation, the final count- Building the senior LOCOG team to deliver When I spoke to Paul in May this year, down to the start of the most the project was a major priority for the Olympic Park was looking less A ambitious global sporting Deighton when he took the role. “The first like a building site and more like an event ever hosted in the UK has begun. person I hired was my human resources international sports hub. At that time he The London 2012 Olympic and director Jean Tomlin, who helped get the was focusing his attention on what he Paralympic Games’ venues have been built right people on board,” he says. called ‘the three ts’– testing, tickets or adapted on time, within budget and According to Deighton, diversity and and Torch Relay. successfully tested fit for purpose. Millions teamwork has been key to the team’s Deighton said the success of the 42 of tickets have been sold, 7,000 Games success. “We purposely chose people of testing events allowed LOCOG to prop- Makers are trained and ready for action all ages from a variety of business back- erly incorporate the lessons learned into and Olympic fever has gripped the nation grounds – in both the public and private plans going forward; he was about to thanks, in part, to the Olympic Torch Relay. sectors – although the ability to be a team release a further million tickets to those As CEO of the London Organising player was an important factor,” he says. people in the UK who were unlucky in Committee for the Olympic and “There are two main facets of a per- the first ballot; and he was due to fly to Paralympic Games (LOCOG), Paul Deighton son’s aptitude. One is their ability to do Athens, Greece to pick up the Olympic is the man to credit for leading the the job and the second is their capability flame in readiness for the Torch Relay to delivery of this vast and complex project. to work within a team. My view is that wind its way through a myriad of British Armed with proven business acumen you can help people improve by devel- neighbourhoods. from 22 years of international experience oping them and allowing them to learn Since then, he’s been focusing his at investment bank Goldman Sachs, since by experience, but if someone is not a attention on the final Games prepara- he was appointed in 2006 Deighton team player it is very difficult, no matter tions, such as mobilising the workforce, has helped to raise a £2bn budget from what type of coaching you give them, to finishing off the sporting venues – with the private sector, worked closely with change that behaviour. temporary livery and overlay – and “test- the Olympic Delivery Authority (ODA) “I’d much rather hire somebody who ing, planning and rehearsing above and to ensure successful venue delivery scores nine out of 10 on team playing and beyond the London Prepares test event and led LOCOG relationships with key seven out of 10 on demonstrated capabil- stage to make sure that our plan converts stakeholders and other organisations ity, because I believe I can get the seven up very quickly into operational readiness in with an interest in the Games. to nine rather than the other way around.” time for the Games,” he says.
18 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 Working on a project with such press, broadcast and political The Olympic Torch has been carried through 1,000 UK neighbourhoods by scrutiny has been a unique challenge. If anything goes not quite more than 7,000 torchbearers to date to plan, everyone watches how you recover that situation
Man power have to get right in the final phase of different sports at the Olympics, 26 dif- Keen to be part of this historic sporting Games preparation,” he says. ferent sports at the Paralympics, 35 event, a quarter of a million people More recently, G4S – the private sector competition venues, more than 100 other applied to the Games Maker volunteer security solutions provider for the Games venues to get ready and you’re working programme and this number was – has been unable to deliver the required with a multitude of different stakehold- whittled down to 70,000 by a team of number of properly trained security ers. You’re working across the private specially selected interviewers. “Our guards in time for the Games, result- sector, with sponsors and suppliers and Games Makers are fantastic,” Deighton ing in the Home Secretary, Theresa May, working with the public sector – both says. “They were taken through their confirming that the government would central government, city government orientation training at locations around be providing 3,500 military personnel to and London boroughs – as well as gov- the country, before embarking on make up the shortfall. ernment agencies such as the police and specific venue training. We then sub-set Deighton says: “Security for the Games Transport for London. My background is some of them for leadership training.” is big and complex but we have the best predominantly private sector so learning “We have 6,000 to 7,000 of our own brains in the security business working how to work with different elements of paid workforce who are also Games Mak- on this – the Home office, the Metro- the public sector was new for me. ers and then another 1,000 people who politan Police, the Ministry of Defence “Similarly working on a project with work for our contractors in areas such as and the world’s largest security business. such press, broadcast and political scru- catering, cleaning, driving, retailing and Delivering a safe and secure Games is ev- tiny has been a unique challenge. If security. They’ve gone through the same eryone’s number one priority.” anything goes not quite to plan everyone recruitment, training, uniform accredita- watches how you recover that situation. tion and rostering because the success of Big challenges There’s no other business role where you these Games is all about having everyone So far LOCOG and the Olympic Delivery get that degree of real-time coverage.” highly motivated, trained for the right Authority has earned itself plenty of job in the right place and with schedules accolades for setting the stage for the Young inspiration that they can actually meet. Games in time and within budget. But Throughout the build up to Games-time, “The successful deployment of the Deighton says the overall project has there have been many questions asked workforce is an important logistical exer- certainly had its fair share of challenges. surrounding tangible post-Games legacy. cise, of which the volunteers are a critical “At one level it’s just the sheer scale Inspiring young people into regular sport part, and a really big part of what we and complexity of it. You’ve got 26 and physical activity was a key promise
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 19 INTERVIEW
Above: Paul brings the Olympic flame to the Isle of Man. Right: Paul and Lord Coe help to issue Games Maker uniforms that sat at the heart of London’s bid to host the Games back in 2005. Deighton insists however, that this promise has been very much hard-wired into everything LOCOG has done. “In very simple terms, the organising committee firmly believes that the better The better the Games the more inspirational they will be to the Games the more inspirational they will be to young people across the world, young people across the world, who will want to emulate their who will want to emulate their sporting sporting heroes after seeing them in action heroes after seeing them in action. We’ve helped to facilitate the efforts of the gov- ernment and the Mayor to provide other interventions, such as functional facilities I put it to Deighton that the current “I suppose I would have done everything and coaching opportunities, so that inspi- issue for many companies that have de- slightly better because I’d have known ration is actually captured and sustained signed, built and supplied equipment to what the things were to stress and what for the longer term. the Games is that they have been unable the things were to avoid,” he says. “I think “When Seb [Coe] and I visit schools and to promote this association. that it mostly boils down to acknowl- communities around the country we wit- He said: “There’s absolutely no prob- edging, right from the very beginning, ness all sorts of activities and projects that lem with companies factually reporting that every single organisation involved have sprung up, which is very reassuring. on what their involvement was with the is really playing for London 2012 not for “However, one of the challenges I think Games, the only restrictions are around LOCOG, or the London Mayor or the Lon- has simply been measuring the impact advertising and that’s in place simply don Borough of Newark or the DCMS of these initiatives as well as making sure to protect the interests of the sponsors. [Department of Culture, Media and Sport] that sports opportunities are properly em- We have 55 sponsors who’ve put well – because by Games-time we’ll all be bedded in the school system here. Sport over a £1bn into the Games and without wearing the same London 2012 t-shirt.” is very much part of the curriculum in our them that would be another £1bn which “Having said that, I think that independent schools, but there’s a need the UK Treasury would have to provide, this project has been a marvellous to raise its profile in state schools. Plus we which wouldn’t be very popular either. demonstration of collaboration – both need to look at ways that people can car- “If companies are going after other organisationally and politically – we’re ry on playing their chosen sport they once business there’s nothing to stop them very fortunate to have had cross party they’ve left the school environment.” saying to the people who are holding the support from the very beginning,” he says. pen ‘this is what we did as part of the So once the Games are over, what’s Economic benefits Olympic Games’.” next for Deighton? Deighton says that apart from the “My head is so focused on getting sporting legacy, another tangible benefit Hindsight is a wonderful thing this right the last thing I want to do is linked to hosting the Games is the £6.5bn Now that we are just days away from allow my focus to drift now,” he says. “I worth of business that the Games set the London Games’ Opening Ceremony, never did take a gap year after college so up has generated for 2,000 companies I asked him what he’d do differently if he maybe that’s what I should do afterward across the British isles. could start the project all over again? to decompress!” L
20 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 [email protected] www.granwood.co.uk TOP TEAM
LONDON 2012 TOP TEAM
Karen Maxwell talks to the people at the head of some of the key stakeholder organisations charged with the successful delivery of the London 2012 Olympic and Paralympic Games. And asks how they have helped to create what promises to be the UK’s greatest sporting spectacle and a showcase for British expertise
HUGH ROBERTSON, MINISTER FOR SPORT AND THE OLYMPICS
he Department summer to promote the UK as one of the for Culture, Me- very best places to visit, study, work, in- T dia and Sport has vest and do business. been at the heart of the The tourism arm of this £130m cam- London’s bid to host paign is already operating all over the 2012 Olympic Games world. Ninety million people in 14 cities since the beginning. from Beijing to Mumbai and Rio de Janei- We have overseen the ro to Tokyo will see the GREAT campaign whole project working with the differ- as it aims to deliver an additional 4.6 mil- ent bodies involved to ensure the Games lion visitors to the UK with around £2bn are delivered securely, on time and to extra spend and the creation of around budget and that they benefit the whole 60,000 job opportunities. of the UK. This remains our role in the fi- At the same time, we expect to boost nal few weeks as we help the organising British business by £1bn through develop- committee to make sure that everything ing trade and investment opportunities comes together to deliver a fantastic created by the Games. event for Britain and our visitors. The Global Investment Conference on Many businesses across the UK have the eve of the Games will see 200 of the already benefited from the Games. More world’s top business leaders meet with than 1,500 UK-based businesses have government ministers to discuss oppor- won contracts worth a total of £6bn to tunities for growth and investment. The construct the Olympic Park, with fur- British Business Embassy will host events ther business opportunities generated focusing on a different high growth sec- through the supply chains. Likewise, 90 tor each day of the Games giving more per cent of the £1bn-worth of contracts than 3,500 UK-based companies the for staging the Games have also gone chance to showcase their capabilities to to UK-based businesses. key overseas CEOs, buyers, influencers However, we also need to ensure that and decision makers. Patriotism, as seen the Games contribute to wider economic The Games has provided us with a fan- during the Queen’s growth in the long term not least by us- tastic basis to grow our economy but once Jubilee, is expected to ing this opportunity to showcase the UK the Olympic flame has been extinguished return during the Games to an international audience. That is why it should not signal the end of our work to we launched the GREAT campaign last promote our expertise globally.
22 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 soon
Children from St Andrews in Scotland relive a scene from ‘Chariots of Fire’ during the recent Torch Relay on West Sands beach
LORD COE, CHAIR, THE LONDON ORGANISING COMMITTEE OF THE OLYMPIC GAMES (LOCOG)
he London Orga- amazing event. The task certainly isn’t nising Committee for the faint-hearted. T of the Olympic In its aim to make these ‘everyone’s Games (LOCOG) is re- Games’, LOCOG is also responsible for a We’re a sports-mad nation and sponsible for staging an wide range of activity in the run-up to and the atmosphere in our venues and Olympic and Paralympic during the event, including a series of test Games this summer. events, the Opening and Closing Ceremo- across the country will be electric To put that in per- nies, the Torch Relays, the London 2012 spective, if I put my other hat on – I am mascots and the London 2012 Festival. and thanks to the diversity of the UK pop- also a vice-president of the Internation- There are many ways for people across ulation, most athletes competing here will al Athletics Federation – we give cities the UK to join in and celebrate – from do so in front of a home crowd. five years to organise World Athletics cheering on Torchbearers or local ath- However, the Games isn’t simply about Championships. Olympic Host Cities have letes, watching the action from a Live four weeks of sport – it’s about leaving just seven years to organise 26 simulta- Site, attending one of the hundreds of real social, economic and sporting ben- neous World Championships, and then London 2012 Festival events or becom- efits. With 75 pence in every £1 spent the Paralympic Games include a further ing a Local Leader and organising their going on the regeneration of East London, 20 World Championships – all of which own events with friends and family. The the Games have brought a generation’s include around 14,700 athletes, 21,000 Jubilee unleashed a fantastic display of worth of investment in just a few years. media personnel and 10.8 million ticket patriotism in the UK and we expect this We will be leaving behind a brand new holders – it’s an immense undertaking. to continue for the Games. community with sporting facilities, homes, LOCOG needs a workforce of around We’re a sport-mad nation and the at- improved transport links and the creation 200,000 people, including 6,000 paid mosphere in our venues and across the of jobs. I’m proud that the Games have staff, 70,000 volunteers and more than country will be electric. London is probably made this all happen. The eyes of the 100,000 contractors to deliver this the most international city in the world world will soon be upon us – we are ready.
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 23 TOP TEAM
SIR JOHN ARMITT, CEO OLYMPIC DELIVERY AUTHORITY
he UK construc- tion industry has T risen to the chal- lenge and delivered the London 2012 venues and infrastructure on time and within budget, with thousands of companies from all corners of the UK having won contracts. It serves as a reminder of British expertise that not only was this achieved but that the bar for industry has been raised as a result of the extremely high standards that were set on this project. That we finished with an excellent health and safety record only adds to my belief that these companies are deserving of a gold medal even before the Games begin. One of our major focuses and suc- cesses has been putting sustainability at the heart of the project. The aim
London 2012 mascots The UK construction industry has Wenlock and Mandeville on the track at the shown that it can deliver to the Olympic Stadium high London 2012 expectations was simple: to make London 2012 the most sustainable Games to date. We have transformed a forgotten indus- trial area of East London into the largest new urban park in the UK for more than a century. Add to this the creation of world-class venues and the Olympic Vil- lage – 2,818 new homes built to high sustainability standards – and the founda- tions have been laid for what will become a wonderful new community for London. We have met nearly all of our sus- tainability targets. We surpassed our commitment to reduce carbon on the Olympic Park by 50 per cent, helped through the use of an on-site energy cen- tre that uses a combined cooling, heat and power system; the use of water has Skilled workers lay the track at the Velodrome, situated within the Olympic Park been reduced beyond our 40 per cent tar- get through rainwater harvesting systems per cent of material to the Olympic Park the 46,000-strong total workforce were built into venues and the creation of the was transported by rail or water – saving from the local host boroughs, while the UK’s largest blackwater treatment plant. 120,000 tonnes of carbon dioxide from stadium was built by 240 companies from We have recycled 98 per cent of waste an equivalent delivery operation by lorry. areas spanning Devon to Scotland. and reused steel for the structure of the The UK construction industry has We have every confidence that these Olympic Stadium and Velodrome. We shown itself as a hive of talent and skill, new venues will not only be well received also reused more than 80 per cent of and that it can deliver to the high London by sportsmen and sportswomen, but by the two million tonnes of contaminated 2012 expectations – regardless of where London and the surrounding areas for soil that we cleaned. And more than 65 the workers came from. Around a fifth of years to come.
24 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 BORIS JOHNSON – MAYOR OF LONDON
t is a particular hon- entertainment across the city. Most impor- our and privilege as tantly, since the outset, we have focused I Mayor of this great on creating a lasting legacy of new jobs, city to be welcoming transport infrastructure, economic growth the world to the London and new homes, which will benefit Lon- 2012 Olympic and Para- doners for decades after the Games. lympic Games. For centuries our city has been a It has been an awe- powerhouse in culture and commerce, some experience seeing our plans unfold, attracting the world’s best talent and of- and a credit to the expertise we have in fering a home – whether temporary or London and the UK to watch our superb permanent – to communities from every venues rise from the ground on time and corner of the globe. on budget in such a short time. This summer we aim to show off the I have been working closely with LOCOG very best of this heritage. London’s and government to host the greatest Games will showcase much-loved sport- show on earth, and preparing London ing jewels, with competition at a number for a summer like no other of spectacular of iconic venues across the city including Wembley, Wimbledon and Lord’s which for generations have been beacons of fair play, innovation and excellence, in- spiring young people across the world. To these, we have added new icons – including the sleek Velodrome, the sin- uous Aquatics Centre and the stunning Stadium – each with a secure future that will combine community participation with elite training and competition. Our transport system has been upgrad- ed thanks to a £6bn investment boost, changing the way we travel around the
London 2012’s cultural programme offers art, We have invested in more than architecture, music and museum events to visitors 20 sporting facilities and trained over 10,000 coaches or officials
capital for decades, and we have in- vested in more than 60 sporting facilities, trained over 10,000 Londoners as coaches or officials and provided funding to around 500 small clubs to inspire young Londoners to take up sports. We have trained an army of 8,000 Team London Ambassadors, who will be ready to give the best welcome possible to the thousands of tourists who will come to the city this summer. Even repeat visitors, and Londoners themselves, will find something to take the breath away as our city’s streets and parks explode with celebrations of this once-in-a-lifetime event. As the eyes of the world are upon us, there has never been a better time to showcase the best London has to offer and I will maximise every opportunity to do so.
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 25 TOP TEAM
ANDREW ALTMAN, CEO, LONDON LEGACY DEVELOPMENT CORPORATION
fter the Games destination but an unrivalled new home the London 2012 for international sport. A venues will be London is already further ahead in the platform to deliver a planning legacy than any previous host The park will begin to open in genuine sporting legacy Olympic city; we have secured operators legacy mode exactly one year – encouraging excel- for six of the eight venues and we will lence from national and complete the remaining two this year. after the Games commence international competi- In addition to some of the best sporting tion to local clubs and school leagues. facilities in the world, the park will also (Copper Box) available from July 2013, Whether a sportsperson, leisure user or become a fantastic new visitor destina- the Velopark and Lee Valley Tennis and spectator, the Queen Elizabeth Olympic tion, with up to 11,000 homes being built Hockey Centres will be open by the end Park will be the place to be from 2013. along with a new commercial hub for Lon- of 2013, the Aquatics Centre will open in The magic and spirit of the world’s don in the Press and Broadcast Centres. Spring 2014 and the Stadium will open greatest sporting festival will live on in The site is one of the best-connected, in the summer of 2014. the park’s five sporting venues. They will most accessible places in Europe with One of the first sports events at the set the tone for the park, where the fo- 195 trains per hour. It takes just seven park will be a two-day festival of cycling. cus will be on encouraging people to live minutes to travel by rail to St. Pancras The park will also play host to the 2015 more active lives – centred on sport, en- International and 15 minutes to the City, European Hockey Championships and the tertainment and play. Canary Wharf and ExCeL. 2017 World Athletics Championships and After the Games, we are transform- In addition there will be more than there is a bid in place to host the 2016 Eu- ing the entire site from one suitable for 1,000 hotel rooms located just a short ropean Swimming Championships. the 10.8 million Olympic and Paralympic walk from the park. Olympic legacy will mean different Games ticket holders into a whole new The park will begin to open in legacy things for different people, but the park part of the city; it will be the UK’s first mode exactly one year after the Games offers an opportunity to be part of the urban park – not just a vibrant visitor commence, with the Multi-Use Arena UK’s new sporting home.
British Olympic diver Tom Daley on the diving board at the opening of the Aquatics Centre
26 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 Examples of Olympic-themed travel information displayed across London and its surrounding network in the run up to the Games
PETER HENDY CBE, COMMISSIONER, TRANSPORT FOR LONDON
osting the to resolve issues quickly should they arise Olympic and during the Games. Up to 750 extra Tube H Paralympic station staff will work shifts during the Games is the UK’s big- Games period, and around 3,500 TfL of- We are urging people not to gest logistical operation fice staff will work as Travel Ambassadors chance it over the first few in a generation, and on London’s public transport network. transport will play a cru- During the Games, London will be days by failing to plan ahead cial role in ensuring that turned into a massive sporting and cul- it is a success. tural venue and central London, the be aware and that, in order to avoid any At Transport for London (TfL) we Olympic Route Network (ORN) and areas delay or disruption to their journey, they have twin objectives – to deliver a great around venues will be exceptionally busy. will need to plan ahead. People living and Games and keep London and the UK Up to 800,000 spectators and 55,000 working in Olympic host cities can under- moving. While we recognise that this is a athletes will be travelling to and from the estimate the impact the Games will have huge task, thanks to a £6.5bn investment Olympic venues, along with Games offi- on normal travel or adopt a “wait and in transport and detailed operational cials, sponsors and members of the media see” approach. It’s very important that planning, we are confident we will get – all of whom need to get to events on Londoners don’t take this approach, and everyone to their events on time, keep time. On the busiest days, we are expect- we are urging people not to chance it over London and the UK moving and very ing an additional three million journeys the first few days by failing to plan ahead. much ‘open for business’. on the public transport network, com- The London 2012 Games will undoubt- Additional Park and Ride, Direct Coach pared with the 12 million journeys which edly present TfL and our partners with Services and extended national rail, Tube are made on London’s public transport an unparalleled challenge, but we are and DLR services are all ready to get peo- network every working day. confident that we have the plans in place ple to and from Games events. There will As a result, we are telling commut- to help deliver the event and leave a last- also be rapid response teams on standby ers, businesses and freight operators to ing transport legacy.
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 27 TOP TEAM
Bearskins at London’s Heathrow Airport: The London Games offers an opportunity to further promote the city as a tourist attraction
CHRIS ALLISON, ASSISTANT COMMISSIONER AND NATIONAL OLYMPIC SECURITY COORDINATOR, LONDON METROPOLITAN POLICE
ue to the length, Olympic Coordination Centre (NOCC) to complexity and support this role. D geographical The NOCC staff represent more than 20 spread of the Games, a police departments and external organi- Specialist input will be provided new and additional level sations – ranging from Emergency Service by officers who are experienced in of national coordination colleagues in Fire and Ambulance, UKBA, has already been put in Ministry of Defence and a team to rep- delivering specific security plans place to ensure consis- resent the 12 Police ‘Golds’ running their tency across the planning and delivery of operations in the venue forces. the Olympic Park, Wembley Arena, Wem- all the local operations. As with all sporting events held in Lon- bley Stadium, Earls Court, Hyde Park, In my role as National Olympic Security don, the safety and security of the Olympic Horse Guards Parade, Wimbledon, North Coordinator (NOSC), I’m working closely and Paralympic venues is a matter for the Greenwich Arena, Greenwich Park, Ex- with the local ‘Gold’ commanders to event organisers. LOCOG will use a private CeL, Lord’s and Royal Artillery Barracks. make sure that the delivery of the many security company [plus 3,500 troops] to Each venue will have its own police safety and security operations is similar, deliver a venue-based security operation, plan to support the work of LOCOG. This no matter where they are in the country, which will include searching and screening plan will cover all threats to the venue, and that the sport is not overshadowed. everyone entering the competition venues. the number and type of police officers During Games time, I’ll be the single We will have a small policing presence in- needed, plus a range of contingency informed voice on how the safety and side the venues to fulfil our core policing plans in support of the event organiser’s security operation is running across the responsibilities: prevention and detection plans. Additional specialist input will be country, linking into key partners includ- of crime; protection of life and property; provided by officers who are experienced ing government. A new multi-agency and maintenance of the Queen’s peace. in delivering specific security plans – aim- coordination centre has been established In London there will be 12 sporting ing for a successful and safe London 2012 at New Scotland Yard – the National venues where we will have a presence: Olympic and Paralympic Games.
28 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 SYNRGY360 combines several popular, dynamic total-body exercises into a system that allows exercisers to achieve more than ever before. It’s modular, flexible and great for both group and individual workouts.
FUNCTIONAL TRAINING
BOXING
SUSPENSION TRAINING™
CORE TRAINING
REACTION TRAINING
SPORTS SPECIFIC TRAINING
STRENGTH TRAINING
Find out more at www.lifefitness.co.uk/synrgy360 ADVERTISEMENT PROMOTION
Lifecycle GX – the premium performance group cycling bike Demonstrators using the Synrgy360 at FIBO 2012 MOVING FITNESS FORWARD
So much more than just an equipment provider, Life Fitness has been offering full service fitness solutions to health and sport facilities across the globe for more than 40 years, and is world-renowned for its quality and innovation. 2012 sees the company enjoy one of the most prolific years of new product development in its history. We asked Murray Rudkin, managing director of Life Fitness UK, about the latest Murray Rudkin state-of-the-art equipment and reveal the company’s plans for the rest of 2012 and beyond.
Why are you launching so many new products this year? flexible, multi-functional, innovative and connected ways that Producing high-quality, innovative equipment has always been people want in today’s exercise regimes. at the heart of our business. It’s what we do best. But we don’t Life Fitness Synrgy360 is a total-body, modular training sys- just churn out new products that are here today and gone to- tem that is completely ground-breaking. We now have our morrow. During times of financial uncertainty, it’s important own premium performance group cycling bike, the Lifecycle that businesses, like ourselves, invest in the right areas and keep GX, and have introduced the Life Fitness Hammer Strength HD moving to stay ahead of the game. Elite – our most durable strength rack line to date. Lifescape is a So we listened to our customers’ needs, delved into trends high-tech innovation that makes cardio experience interactive, and really got under the skin of what the end users wanted. with high-definition hikes, runs and bikes through famous loca- The answer was innovative, high-quality products that give fa- tions around the world. cility owners a competitive edge. In addition, we have launched Activate Series – a new and Our research and development teams in the US are second to streamlined collection of cardio equipment featuring a variety none and are brilliant at integrating technological advancements of efficient and effective workouts. into our products – and the latest ranges are no exception. Our entire product portfolio has been designed with support from the world’s most advanced inhouse biomechanics team, What are the key new products? which studies body movement and how it interacts with a ma- The new Life Fitness Forward collection consists of four really chine to deliver the best equipment and the best results. unique pieces of equipment. And these are designed with the Synrgy360 sounds really interesting. Can you tell us more and how it can be used in sports training? The industry is constantly adapting and we embrace this change. Due to the fact that we are a global company, we are quick to observe the fitness trends that are emerging worldwide. One of the major developments is the desire for equipment that does more than one thing; space is a premium for most gyms, so we designed a product that synergistically combines lots of different disciplines in one machine. Synrgy360’s capabilities are endless. It includes functional fit- ness, strength, exercise and weight loss, core, boot camp and sport-specific training. It supports exercisers of all fitness levels in accomplishing a wide variety of training goals, including met- abolic weight loss and improved balance, coordination, speed, agility, flexibility, power and strength. It is a serious bit of kit Synrgy360 includes functional fitness for sport-specific training that is really fun and engaging to use at every level.
30 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 The Lifecycle GX has a unique rear flywheel design and offers a results-driven experience
What’s unique about the new Hammer What other solutions has Life Fitness Strength HD Elite? been working on this year? We worked with elite coaches and strength We will continue to build on the success professionals to develop the new Ham- of our Solutions Partners offering. This mer Strength HD Elite. It’s designed for the will enable us to utilise the expertise from toughest training programmes and has other related industries to offer bespoke custom-made options for coaches. The business packages to our customers. modular line of racks is strong, dura- As always, our commitment to training is ble, safe and includes 38 options and a key part of everything we do and we’re accessories – such as the Power Pivot at- constantly improving the Life Fitness Acad- tachment which locks Olympic bars into emy. In fact, we’re really proud to be one place for rotation exercises – adjustable Hammer of the first equipment companies to have band pegs and nine pull-up bar options. Strength HD been granted a license from SkillsActive. There’s also a Sumo Base option that gives Elite is custom-made This means that we can deliver accredited taller athletes more room to perform. for sports coaches CPD courses and workshops to our custom- Put simply, the Hammer Strength HD Elite ers and create them ourselves. is our best performance strength rack, designed for extreme We’re also currently gearing up for this year’s LIW, at Birming- training conditions and the perfect addition to our renowned ham’s NEC in September, where we will be showcasing our most Hammer Strength brand. recent innovations, so make sure you pop along to our stand.
Why has Life Fitness decided to add a group What does the future hold for Life Fitness? exercise bike to the range? Commitment to helping people live healthier lives means al- Life Fitness launched the first computerised stationary bicycle ways looking at what’s trending next. We’re currently in an more than 40 years ago. It makes perfect sense for us to be able unprecidented moment in time – with exerciser interest and en- to offer a best-in-class bike for group cycling – one of today’s gagement at an all-time high. most popular fitness activities. The excitement around the London 2012 Olympic and Para- The Life Fitness Lifecycle GX has a whole host of high-tech lympic Games has resulted in more people, from many walks of features. These features include a unique rear flywheel design, life, becoming interested in sport. It’s now down to the fitness an advanced computer option and an optimal viewing position. industry to make it fun and accessible to these people and to Even the Lifecycle GX coating is state-of-the-art as it protects keep the momentum going. the bike from sweat damage. Meanwhile, we’ll continue to forge the way with innovative, It has been totally designed with the end user in mind and forward-thinking, industry-changing products. Our trend-led gives instructors and class participants the most engaging and equipment and solutions are not only relevant for today, but results-driven riding experience. are also shaping the future. L
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 31 LONDON 2012 SPORTS VENUES
rom securing the land to build the Olympic Park after the bid was won in 2005, to completing BUILDING THE F the majority of construction in 2011, a remarkable transformation has taken place in East London, the heart of the London 2012 Games. This area of untapped potential has been developed into a spectacular urban park with world- LONDON 2012 class venues and new infrastructure links and has harnessed the potential for fur- ther regeneration for decades to come.
THE BIG BUILD GAMES VENUES The Olympic Delivery Authority (ODA), established in 2006, was responsible for building the main permanent venues and SPORTS MANAGEMENT’S ROUND-UP OF infrastructure on the park, and the Olym- pic Village. It also built the new Lee Valley THE DESIGN AND LEGACY PLANS FOR White Water Centre and made enhance- THE KEY OLYMPIC SPORTS FACILITIES ments to the existing venues at Eton Dorney and Weymouth and Portland.
32 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 Around 14,700 international athletes will compete within London 2012’s sports venues this summer
London 2012’s build-up and legacy will generate £16.5bn in gross domestic product for the UK economy, according to Lloyds Banking Group
Work started as soon as the ODA gained such as Wimbledon and Lord’s Cricket possession of the park site in summer Ground are also being used. 2007, after obtaining advice from engi- Throughout the Elsewhere, landmark sites, including neering design consultants WS Atkins on construction programme Horse Guards Parade and Greenwich Park, how to prepare the industrial wastelands. and Games planning, have been transformed – providing spec- During the next 12 months, work tacular settings for sporting events and focused on preparing the site for de- LOCOG has been showcasing the UK’s landmarks. velopment. The ODA then began thinking of tomorrow constructing the main venues and infra- OLYMPIC LEGACY structure – known as the ‘big build’. This Throughout the construction programme was completed on time and within bud- and Games planning, LOCOG has been get by 27 July 2011 – one year ahead of scratch, providing world-class facilities for thinking of tomorrow: with an aim for the Olympic Games Opening Ceremony. the Games and for the long-term benefit the Games to leave a lasting legacy and The London 2012 Organising Com- of local communities and elite athletes. to be remembered not only as a summer mittee (LOCOG) then had a year to add Existing world-famous stadia across the of fantastic sport, but as the catalyst for the overlay – such as timing systems and UK, including Hampden Park, Glasgow, the regeneration of one of the most un- dressing – transforming the new facilities and the Millennium Stadium, Cardiff, are derdeveloped areas of the UK. into venues ready for the Games. hosting the Football competition. In building the venues and staging the Permanent venues have been con- Games, LOCOG has raised the bar for AVOIDING WHITE ELEPHANTS structed when there is a long-term need. both the construction industry and fu- Elsewhere in the country, sporting ven- If there was not, then temporary venues ture large-scale events – developing new ues have been enhanced or built from have been built. Existing landmark venues standards to which others can aspire.
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 33 LONDON 2012 SPORTS VENUES
OLYMPIC STADIUM Opening and Closing Ceremonies (Olympic and Paralympic) athletics
DESIGN AND BUILD Designed by Populous with legacy in mind, the Olympic Stadium’s 80,000 ca- pacity can be reduced after the Games. It has a permanent lower tier with a capac- ity of 25,000, and a temporary steel and Colourful gardens and lawns will provide an English Garden setting to the Olympic Park concrete upper tier, for a further 55,000 spectators, which can be dismantled af- The frame of the building will be pipes – a visual testament to efforts to ter the Games. clothed in a £7m wrap, made of individu- ‘reduce, reuse and recycle’. The temporary upper tier means that al pieces of fabric. Dow Chemical agreed The turf was grown in Scunthorpe from amenities such as catering and toilets, to fund the wrap after government mon- a blend of perennial rye grass, smooth normally found inside sports stadia, have ey for it was pulled in 2010 during the stalk meadow grass and fescue grass seeds. been designed as individual pods, which coalition government cutbacks. are located in temporary facilities around The most sustainable stadium ever AFTER THE GAMES the outside of the stadium. built for an Olympic Games, the lower The London Legacy Development Corpo- Facilities for athletes within the stadium tier sits within a bowl in the ground, ration and Mayor of London have taken include changing rooms, medical support which minimises the use of construc- the decision to keep the stadium under facilities and a 60m warm-up track. tion materials. This bowl was created by public ownership. Factoring in the need for hosting the excavating 800,000 tonnes of soil, the Its design is flexible enough to ac- opening and closing ceremonies, tripods majority of which was cleaned and re- commodate a number of different are fixed on to the outer circle of steel used elsewhere on the Olympic Park. requirements and capacities. It will retain that runs around the top of the stadium. Around 10,000 tonnes of steel was athletics at its core, and also be a venue These connect across the building to sup- used to build the venue – significantly for other sporting, cultural and commu- port staging and the stadium foundations less than in other Olympic stadiums. nity events – including the venue for the have been designed to take the strain. The top ring was built using surplus gas 2015 IAAF World Championships.
s architect: 0OPULOUS s strand jacking: &AGIOLI s lead contractor: 3IR 2OBERT -C!LPINE s wind tunnel testing: "-4 s engineer: "URO (APPOLD s bowl steelwork: ,EE 7ARREN s landscape architects: s earth reinforcement: 4ENSAR (YLAND %DGAR $RIVER s topping: #AREYS s groundwork: +ELTBRAY s steel stairs: #-& s piling: +ELLER s steelwork sub constractor: 7ATSON 3TEEL s insitu and precast concrete: s athletics track: -ONDO "YRNE "ROTHERS s sports surface maintenance: 2EPLAY s roof fabric membrane: 3EELE s surface specifications and testing: s cable: "RIDON #ABLES ,ABOSPORT
During the Games, the stadium will seat 80,000 spectators at the Open and Closing Ceremonies and the athletics competitions
34 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 AQUATICS CENTRE diving swimming (Olympic and Paralympic) modern pentathlon syncronised swimming
s architect: :AHA (ADID DESIGN AND BUILD pools were dug out, lined, filled with wa- pool consultant: s 30 !RCHITECTS Designed by internationally acclaimed ar- ter and tested, before they were fitted lead contractor: s "ALFOUR "EATTY chitect Zaha Hadid, the Aquatics Centre’s with more than 180,000 tiles. structural engineer: s !RUP wave-like, 160m x 80m roof, clad with project manager: s #,- 30,000 individual sections of red lauro AFTER THE GAMES roof steel: s 2OWECORD hardwood, proved to be one of the most The centre will be transformed into a fa- s concrete: !* -ORRISROE complex engineering challenges of the cility for the local community, clubs and s pool treatment: %UROPOOLS Olympic Park big build. Its skeletal struc- schools, as well as elite swimmers – attract- s ceiling cladding: &INNFOREST ture rests on just two concrete supports ing an anticipated 800,000 visitors a year. s roof coverings: ,AKESMERE at the northern end of the building and a All the pools have moveable booms s ceramic tiling: 6ETTER supporting wall at its southern end. and floors to create different depths and s wet area tiling: 7" 3IMPSON The venue features a 50m competition pool sizes. The two temporary wings will pool, a 25m competition diving pool, a be removed – reducing its seat capacity The two temporary seating 50m warm-up pool and a ‘dry’ warm-up to 2,500 after the Games – although it wings, currently attached to area for divers. It has a spectator seating will be possible to increase the capacity the Aquatics Centre, will be capacity of 17,500. for major competitions. removed after the Games Work began on the inside of the venue The venue’s operator after the Games once the roof was in position. The three will be GLL charitable social enterprise. .
WATER POLO ARENA BMX TRACK water polo cycling - BMX
This temporary venue was built in just DESIGN AND BUILD 13 months by firms from across the This fast and challenging course features UK. These include an East London con- an 8m-high ramp followed by jumps, struction company, previously based bumps and tightly banked corners. on the Olympic Park site and special- Around 14,000cu m of soil was used to The wedged-shaped structure has a silver wrap ising in building stages and support build the track, which was excavated structures for major events. elsewhere on the park site, cleaned, The arena is easily distinguishable by warm-up and competition pools hold then reused to create a series of levels its silver-coloured wrap and an inflatable almost three million litres of water. on which the final track was formed. roof, made from recyclable materials. Its The wedge-shaped structure will stage the men’s and women’s water polo AFTER THE GAMES competition during the Olympic Games. The temporary seating will be removed s architect: $AVID -ORLEY !RCHITECTS Afterwards, the venue will be taken and the track will be reconfigured so s structural engineer: "URO (APPOLD down, with elements reused elsewhere. it’s suitable for riders of all abilities. s substructure works: *ACKSON #IVIL %NGINEERING 'ROUP The venue is located at the main s environmental engineer: -AX &ORDHAM eastern entrance to the Olympic Park s mechanical and electrical work: "ALFOUR "EATTY next to the Aquatics Centre, in one of s general building: "YRNE 'ROUP PLC the most compact areas of the 500-acre s temporary pool installation: !4 "ARR 7RAY site. To make the best use of available s seating: !LTO 3EATING 3YSTEMS space, the two buildings share a num- s main structure build: %3 'ROUP ber of back of house facilities. Riders launch off the track’s 8m-high ramp
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 35 LONDON 2012 SPORTS VENUES
VELODROME s architect: (OPKINS Cycling – track s lead contractor: )3' PLC s project manager: #,- (Olympic and Paralympic) s structural engineer: %XPEDITION s services engineer: "$30 0ARTNERSHIP Located in the north of the Olympic Park, s track designer: 2ON 7EBB the Velodrome is one of the Games’ most s cable net: 0FEIFER WITH 3CHLAICH sustainable and iconic venues. "ERGERMANN s roof covering: +ALZIP DESIGN AND BUILD s structural steel: 7ATSONS Sustainable choices have been made s concrete substructure and wherever possible; from the sourcing superstructure: &OUNDATION of wood used on the track and exter- $EVELOPMENTS nal cladding, to the installation of a 100 s roof cassettes and external timber cladding: per cent naturally-ventilated system that 7OOD .EWTON The track, athlete flows and landscape: eliminates the need for air conditioning. s 'RANT !SSOCIATES timing systems were tested at the The building exterior is clad in 5,000sq recent UCI Track Cycling World Cup m of western red cedar. Both this and the Siberian pine for the track were certi- fied by the Forest Stewardship Council. The venue has the capacity for 6,000 and environmental conditions with the The cable-net roof design also reduced spectators, with the seating split into two aim of creating a record-breaking track. the amount of material required and de- tiers. A glass wall around the perimeter, creased construction time by 20 weeks. between the lower and upper tiers of seat- AFTER THE GAMES The building lets in an abundance of ing, offers a 360-degree view of the park. The venue will be handed over to the Lee natural light, reducing the amount of en- The venue’s designers worked closely Valley Regional Park Authority and, along ergy needed for artificial lighting. Its roof with a design panel, including Olympic with the BMX Track, will form the heart collects rainwater that will reduce mains gold medal-winning cyclist Sir Chris Hoy, of a new VeloPark for use by the local water usage by more than 70 per cent. to tailor the track geometry, temperature community, clubs and elite athletes.
TEMPORARY BASKETBALL ARENA s design team lead: 3+- s architect: 7ILKINSON %YRE basketball s sports architect: +33 handball finals s engineers: !RUP wheelchair basketball s structural engineer: 3INCLAIR wheelchair rugby +NIGHT -ERZ s structural and mechanical, electrical, plumbing: -%0 s sports equipment: (ARROD s fast break flooring system: -ONDO s main contractors: "ARR #ONSTRUCTION 3LICK 3EATING 3YSTEMS "ASE -ITIE %NVIROWRAP 6OLKER &ITZPATRICK -C!VO The new Basketball Arena is one of the largest temporary venues ever built for an Olympic Games event. The arena will be one of the most heavily-used venues within the Olym- pic Park, with competition events taking place almost every day. The Basketball Arena is 35m high and longer than a football pitch at 115m long
DESIGN AND BUILD Initial works started on the arena in BMX Track to make efficient use of space The venue’s frame is made up of 1,000 October 2009, and construction was and resources. This includes two courts in tonnes of steel and is covered in 20,000sq completed on time and within budget in temporary accommodation and areas for m of a recyclable white PVC fabric that June 2011 – making it one of the quickest catering, security, waste management will form the canvas for spectacular light- Olympic Park venues to be constructed: and the media. ing displays during the Games. On the the arena’s giant frame was set up in less inside, the venue features an array of than three months. AFTER THE GAMES black and orange seats; representing the Behind the scenes, the arena shares The arena will be taken down. Parts of it colours of a basketball. some facilities with the Velodrome and are expected to be reused elsewhere.
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Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 37 LONDON 2012 SPORTS VENUES
LORDS’ CRICKET GROUND LEE VALLEY WHITEWATER CENTRE archery canoe slalom
s architect: &AULKNER"ROWNS PIC: ©POPULOUS !RCHITECTS s lead contractor: -ORRISON #ONSTRUCTION Temporary seating will allow for close-up views s structural and services engineers: #UNDALL 7HITE 7ATER Lord’s Cricket Ground has been a #OURSE 3PECIALISTS 7HITEWATER venue for top-class sport since the late 0ARKS )NTERNATIONAL 19th century. Now the home ground s landscape designers: -ICHAEL of Middlesex County Cricket Club, the VAN 6ALKENBURGH !SSOCIATES s lighting: !BACUS venue regularly hosts both test match- Canoeists at the recent canoe slalom test event in Lee Valley es and one-day international matches. The Lee Valley White Water Centre is these pumps and obstacles placed along DESIGN AND BUILD located 30km north of the Olympic the course. It opened in spring 2011 as At Games time, archers will shoot Park, on the edge of the 1,000-acre the only newly-built London 2012 venue from the front of the 19th century River Lee Country Park – part of the that the public have been able to use Pavilion across the hallowed cricket Lee Valley Regional Park. ahead of the Games. square towards the Media Centre. The centre has two separate courses: Although temporary structures such a 300m Olympic-standard competi- AFTER THE GAMES as seating are being installed, compara- tion course with a 5.5m descent, and The two courses and the facilities build- tively little preparation will be needed a 160m intermediate/training course ing will remain, with the venue becoming to get this venue ready for the Games. with a 1.6m descent. a world-class canoeing and kayaking facil- ity for people of all abilities, and a major AFTER THE GAMES DESIGN AND BUILD leisure attraction for white water rafting. Lord’s will return to its role as the home Both courses were built from scratch, After the Games, the venue will be of cricket. Archery equipment from the along with a 10,000sq m lake. This owned, funded and managed by Lee Val- training, warm-up and competition feeds a system of pumps that provide ley Regional Park Authority and a sports venues will be donated to schools and the course with 15cu m of water per development programme will be run in archery clubs across the country. second. The white water is created by partnership with the British Canoe Union.
HORSE GUARDS PARADE TEMPORARY RIVERBANK ARENA s surface specifications and testing: ,ABOSPORT beach volleyball hockey s surface construction: 3PORTS 4ECHNOLOGY )NTERNATIONAL Located in central London, Horse 3PADEOAK Guards Parade provides an iconic s fencing: ", &ENCING 3ERVICES location for the London 2012 beach s sports equipment: (ARROD volleyball competition. Dating back to 1745, the parade ground takes its name from the sol- diers who have provided protection for the monarch since the restoration of the monarchy in 1660. It lies at the heart of London’s ceremonial life and The blue pitch with pink surrounds is a first for an Olympic hockey event still hosts the Trooping of the Colour. The temporary Riverbank Arena has – making it easy to spot the yellow ball. two pitches, one with spectator seat- The first Riverbank Arena pitch was ing and one for use as a warm-up area. unveiled in October 2011.
DESIGN AND BUILD AFTER THE GAMES London 2012 is the first Olympic Games The pitches will join permanent sport- where the hockey pitches aren’t green. ing facilities at Eton Manor. It will have Pink is used for the area surrounding 3,000 permanent seats, increasing to the pitch and blue for the field of play up to 15,000 for major events.
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Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 39 LONDON 2012 SPORTS VENUES
ETON MANOR s architect: 3TANTON 7ILLIAMS ETON DORNEY engineers: aquatics training s !RUP canoe sprint s fencing: ", &ENCING 3ERVICES (Olympic and Paralympic) rowing (Olympic and Paralympic) s lighting: !BACUS wheelchair tennis s main contractors: -ANSELL #ONSTRUCTION 3ERVICES 0* #AREYS 3LICK 3EATING 3YSTEMS Set in a 400-acre park within a nature -ITIE %NGINEERING !4 .USSLI conservation area, 25 miles west of London, Eton Dorney Rowing Centre at Dorney Lake is acclaimed as one of the finest rowing venues in the world.
DESIGN AND BUILD The venue has a 2,200m, eight-lane rowing course, warm-up lanes and competition facilities. Although the facilities were already world-class, im- The six outdoor wheelchair tennis courts have been designed in a striking blue colour provements were needed to ensure the venue met the particular require- Built on the site of the old Eton Manor In 2009, the centre moved to a perma- ments of the Games. Sports Club, Eton Manor is the only new, nent home near the Royal Docks in East An additional cut-through has been permanent, London 2012 Paralympic ven- London, so that the site could be pre- created at the 1,400m mark to allow ue. It features four indoor and six outdoor pared for the construction of the competitors to get from the return wheelchair tennis competition courts and new facilities. lane to the competition course. Previ- has three 50m pools for swimmers, and ously the only cut-through was at the smaller pools for synchronised swimmers AFTER THE GAMES 600m mark. Two bridges have also with water polo players. The facility will be owned, managed and been installed. The first spans the new funded by Lee Valley Regional Park Au- cut-through, while the other has re- DESIGN AND BUILD thority. The area will be transformed into placed the existing finish line bridge After the site had been cleared, it was sporting facilities for the local communi- with a wider one. first used as the temporary home for a ty, including a tennis centre and a hockey practical training centre, , which trained centre, which will use the two hockey AFTER THE GAMES people in operating construction ma- pitches relocated from the temporary Riv- Eton Dorney will continue to be used chinery. Many of the graduates from the erbank Arena. There will also be space for as a world-class training and competi- centre went on to get jobs on the park. 10 potential five-a-side football pitches. tion facility for rowing.
ROYAL ARTILLERY BARRACKS A temporary shooting range and the building’s ‘puckered’- shooting design exterior (below)
DESIGN AND BUILD The temporary London 2012 venue at The Royal Artillery Barracks has been designed with 18,000sq m of PVC mem- brane that gives the outer structures their unique appearance. The vibrantly-coloured openings on the white façade help create tension in the membrane and provide natural venti- lation and light. Unlike most previous Games, shooting competitors will be close to the heart of the action, enabling athletes to stay with The shooting ranges and grandstands their teammates in the Olympic Village. offer a stunning backdrop of the Bar- Three temporary indoor ranges for pis- racks’ beautiful 18th century architecture. tol and rifle shooting (a 25m, combined 50m/10m and a finals range) have been AFTER THE GAMES built together with outdoor shotgun The venue will be dismantled and the site ranges for trap and skeet events. There returned to its original condition, after will be temporary spectator grandstands which it will be handed back to the Min- at each Shooting range. istry of Defence, which is the landowner.
40 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 COPPER BOX s architect: -!+% lead contractor: handball s "UCKINGHAM 'ROUP modern pentathlon #ONTRACTING s sports architect: 047 s detailed design: 0OPULOUS s engineers: !RUP s structural engineer: 3INCLAIR +NIGHT -ERZ s synthetic flooring for goal ball/handball/ goalposts: -ONDO The multi-sport (Copper Box) arena will host the handball events
This iconic venue is extremely flexible, The glazed concourse level that en- athlete training and events. Its flex- with retractable seating that can change circles the building allows visitors to ible design and retractable seating the floor size to facilitate different activi- see the sport taking place inside and il- will allow for activities ranging from ties both during and after the Games. luminates the venue when lit at night. international competition to commu- The top half of the venue is clad in nity sports, and for a wide range of DESIGN AND BUILD 3,000sq m of (mostly recycled) external indoor sports – including basketball, Designed with sustainability as a priority, copper cladding to give the venue a handball, badminton, boxing, martial the roof is fitted with 88 light pipes that al- unique appearance that will develop a arts, netball, table tennis, wheelchair low natural light into the venue, reducing rich natural colour as it ages. rugby and volleyball. electric light demand, which will achieve A health and fitness club with chang- annual energy savings of up to 40 per cent. AFTER THE GAMES ing facilities and a café is also planned. Rainwater is collected from the roof to The Copper Box will be operated Temporary areas, used for the media and flush toilets and also reduce water use at by GLL and will become a multi-use technology equipment, will be converted the venue by up to 40 per cent. sports centre for community use, to provide extra spectator facilities.
WEYMOUTH AND PORTLAND GREENWICH PARK Greenwich Park is London’s old- sailing equestrian est Royal Park, dating back to 1433, modern pentathlon and is part of the Greenwich World Heritage site and home to the Prime Meridian Line.
DESIGN AND BUILD A temporary course has been de- signed by STRI for the cross-country element of the eventing competi- tion, while a temporary main arena Located on the south coast of England, is also being built in front of the Weymouth and Portland provides some Queen’s House within the grounds of the UK’s best natural sailing waters. of the National Maritime Museum. Work began on the temporary DESIGN AND BUILD main arena in April 2012. It fea- The site already had world-class sail- tures an innovative, purpose-made ing facilities, but enhancements were platform, devised by WS Atkins and needed to ensure the venue was suitable made from plywood, aluminium and for the Games. These included a perma- steel and which is held above ground nent 250m slipway used for launching by more than 2,000 pillars. and landing boats and 70 new moorings. The 5.7km cross-country course A new commercial 560-berth marina has will feature more than 42 jumps and also been built nearby and 250 of these see riders and horses tackle water berths will be used during the Games. obstacles, slopes and hills.
AFTER THE GAMES AFTER THE GAMES The National Sailing Academy will ben- All structures installed within the efit from the improvements, providing a park will be removed. The park will state-of-the-art facility for elite training, continue to be used for a wide range competition and community use. of recreation and leisure activities.
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 41 RESEARCH
New research carried out by professional services provider Deloitte has found that London’s staging of the Olympic Games is generating a “significant boost” for Brand Britain. Heather Hancock, lead London 2012 partner at Deloitte, reports PIC: ©WWW.SHUTTERSTOCK.COM
What happens next? Capitalising on London 2012
n exciting and inspiring sum- A report from the London Mayor’s Six weeks of sport; mer of sport lies ahead and office published last year found that, decades of regeneration the stage is set for a wonder- as a result of winning the Games, the London 2012 has already provided British A ful event, but while medals Westfield Stratford City development business with the opportunity to be part are yet to be awarded, focus has been on went ahead years earlier than planned, of a multi-billion pound mega-project, post-Games legacy from the earliest days creating 10,000 permanent jobs. This both in the creation of the park itself of the London 2012 bid. is in addition to the thousands of jobs and in the delivery of the Games. The When Olympic legacy is discussed, the created on the park itself through the impact of this should not be overstated: conversation often focuses on sport- construction of Games facilities and the it equates to around £1bn a year of work specific themes. Are participation rates post-Games regeneration of the site. over the last six years. increasing? Has the quality and availability The Games are the biggest single British businesses will also play a critical of facilities improved? This is understand- showcase for British business in decades. role in putting on the show. Around 600 able; the Olympic and Paralympic Games With hundreds of thousands of overseas companies are providing goods or ser- are sporting events after all. visitors to the UK, millions of tickethold- vices to the Games, with hundreds more To restrict our gaze to sport, howev- ers coming to the Olympic Park and a TV having tendered for work through the er, misses the scale of ambition that lay audience in the billions, the Games repre- ‘Compete For’ website. With more than behind London’s bid for these Games. sent a unique opportunity for UK plc to 95 per cent of contracts now awarded, 70 Hosting the Olympic and Paralympic make its mark. per cent of suppliers are small and me- Games in the 21st century requires such a A successful sports event will be no- dium enterprises. vast mobilisation of resources that their ticed by consumers, businesses and London 2012 has also helped to legacy reaches far beyond sport. This is governments around the world giving safeguard and sustain infrastructure in- most visible in the social and economic re- British companies, whether they have vestment. None more significant than the generation of the East End of London. The directly provided goods or services to huge investment in transport systems to impetus of London 2012 has accelerated London 2012 or they haven’t, the oppor- the East End, such as the East London Line. the regeneration of the Lower Lea Valley – tunity to capitalise on this moment in Cast your mind back to the sight of home to some of the most lagging districts the spotlight and become part of the the planned Olympic Park in 2005. It in the country – by at least a generation. London 2012 legacy. was obscured by a cat’s cradle of power
42 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 The Olympic Stadium has already hosted the BUCS Visa Outdoor Athletics Championships PIC: ©WWW.SHUTTERSTOCK.COM
lines forming one of the biggest barri- the middle of a decades-long redevel- For a lasting legacy that British busi- ers to redevelopment. The complex and opment project. The building blocks are nesses can benefit from, a number of successful undergrounding of the power firmly in place and British companies are steps are required: infrastructure created a huge develop- already at the heart of this success story. L Maintain Olympic delivery structures ment platform not just for sports stadia and governance. London 2012’s integra- for the Olympic Games, but for the ex- Eyes on the prize tion of community, local, city-wide and tensive commercial investment that will While the achievements to date are bold national delivery structures has been a follow in the park and its vicinity once and arguably broader than other UK pioneering success for the UK. It dem- the Games are over. regeneration programmes of the last 30 onstrates what can be achieved with The Olympic and Paralympic Games is, commitment from all parties. It would in reality, a staging post in the transfor- be a big mistake for the big political hit- mation of the Lower Lea Valley. Once the The new LLDC is one ters to turn their attention away from last medals are awarded, development positive step but more the Games legacy once the Paralympic will recommence. Five neighbourhoods flag is lowered. Without sustained senior comprising up to 8,000 new homes are action will be needed to commitment to – and accountability for to be built over a 20-year period, while hold the focus on long- – delivering every pound of legacy value, bidders are vying to take up long leases there is a risk that the local cross-party on the buildings in the one million or so term gains, rather than and cross-borough entente will stumble. square feet of space that will act as the short-term trade-offs The new London Legacy Development press and broadcast centres while the Corporation (LLDC) is one positive step Games are in progress. but more action will be needed to hold Deloitte estimates that some £2.5bn years, they are largely physical and envi- the focus on long-term gains rather than to £3bn of construction and related ser- ronmental in nature. The building blocks short term trade-offs. vices contracts are still to be awarded in for wider social, economic and enter- L A vibrant park legacy. The London the Queen Elizabeth Olympic Park and prise-led benefits are just as complex, Mayor and government showed fore- neighbouring development areas. The but harder to evidence and in many cases sight in establishing a dedicated legacy Games are a six-week sporting event in are still being refined. vehicle for the Olympic Park. The LLDC
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 43 RESEARCH
Critical to the park’s success will be visitor numbers and the uptake of future opportunities PIC: ©WWW.SHUTTERSTOCK.COM
is in place to promote and deliver a park British construction industry, together promoting our success in staging a major legacy, integrating economic activity with its supporting cast of programme event, this is about Britain’s world class alongside health, education and access managers, designers and engineers, skills in technology, security, operational to sport and leisure facilities. However, with a massive reputational boost which planning, complex programmes, digital critical to its success will be the early lev- must be marketed internationally. Yet, communications and other sectors rel- els of visitor numbers and the uptake of while there are exceptions, the relatively evant to a huge swathe of business and residential and business opportunities. If fragmented nature of the UK construc- governmental challenges the world over. a negative perception of the park devel- tion sector may limit the extent to which The Games also deliver the incalculably ops, it could take years to recover. it can compete with giant competitors valuable benefit of being the out-and- L Investment in the softer side of re- from France, Germany or the US on glob- out focal point of the world’s attention. generation. Barcelona had 10 years of al mega-projects. There is more to do for Recent Deloitte research shows that the investment prior to the 1992 Olympic the sector to unlock global opportunity. publicity surrounding the Games is already Games, five to 10 years of Olympic invest- having a marked impact on attitudes in ment and a further decade of investment coveted export markets such as India and once the Games were over. This is hap- Publicity surrounding China. Some 60 per cent of respondents pening in London but, in addition to the in both countries said they are now more decade of sporting events and further the Games is already likely to want to buy UK products. major infrastructure programmes, there having a marked impact will also need to be greater focus on the Time to act softer elements of regeneration such as on attitudes in coveted Legacy is already being delivered and the social infrastructure, skills investment export markets such capital programme investment has been and community building. a significant success. Sustaining this be- L Maximising the skills legacy. We must as India and China yond the Games will require political and take advantage of the opportunities business leadership – focusing on skills, created through the volunteering and education and other softer elements of skills programmes that have benefited However, high value services, such as regeneration. There are also a myriad thousands of people since 2005. How management planning, technical consult- of business opportunities at home and can business and other sectors tap into ing and design are where British business abroad stemming from the skills UK plc has this potential? What job brokerage and has an advantage. Services from pro- demonstrated on the delivery of London supply chain support can be maintained? gramme managers, technical specialists 2012. But, here too, sustained focus and Does what we have learned on London and designers have become increasingly targeted investment are necessary if we 2012 suggest new ways of supporting exportable in recent times, as the liber- are to capitalise on these opportunities. people to get into work, or taking their alisation of global trade has embraced There is a limited window for Britain Games enthusiasm into new volunteering the services sector, and British companies to make the most of the opportunities opportunities in and out of sport? have taken full advantage. arising from London 2012. Brazil hosts A successful export strategy will the next World Cup and Summer Olym- Exporting ‘Brilliant Britain’ require targeted investment and pro- pic Games, while Russia hosts the Winter The skill and efficiency with which the motion from government – working in Games in 2014 and the following football extremely complex Olympic programme conjunction with individual business- World Cup in 2018. The focus of interna- has been put together has provided the es and trade bodies. We are not only tional expertise may shift quickly. L
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Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 45 SOCIAL MEDIA
ondon 2012 will ignite the first LONDON 2012 conversational Olympic Games between athletes and fans as L we witness a much deeper and wider integration of social media by na- tional Olympic committees, international federations, athletes and rights holding A VERY broadcasters. Two years ago, the Vancouver Winter Olympic Games attracted one million social media fans in just two weeks. Today, the International Olympic Committee (IOC) is SOCIABLE witnessing a massive rise in global subscrib- ers (more than 10 million) and a greater strengthening of the bond between fans, athletes and the Olympic Games. Thanks to the increasingly popular social media platforms Facebook, for example, now has OLYMPICS more than 900 million users, compared with 100 million during Beijing 2008. According to the International Olym- The London Olympics is expected to be the most pic Committee (IOC), engaging in social social and digital Games to date. Karen Maxwell media is important for many reasons. It is takes a look at some of the ways in which Games an immediate tool with which to connect and engage with Olympic fans – especially experiences will be shared on social networking sites, younger ones – and it allows the IOC to while Professor Simon Chadwick shares his Olympic be a part of the global conversation. On Facebook close to 70 per cent of users are engagement experiences at previous Games under 24 and half of that percentage is
PIC: ©WWW.SHUTTERSTOCK.COM under the age of 18.
LOCOG’s London 2012 ‘Join In’ and ‘Results’ apps allow fans to share their Games experience
46 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 COMPREHENSIVE OLYMPIC COVERAGE coverage. The BBC’s enhanced video ex- teams and sports. To this effect, the IOC In a similar attempt to spur interest perience will give access to up to 24 live, is using social media to drive athlete among younger viewers in the Games, high-definition streams and 2,500 hours of awareness and sees it as an important international broadcasters and official coverage via the BBC Sport website. A free tool to deliver information to the media London 2012 corporate partners are in- Olympics app is also available, which will and other stakeholders. It enables fans corporating social elements into their allow global audiences to access the BBC’s and athletes to meet, discuss and ulti- Olympics plans to capitalise on the chat- Olympics content on the go. mately share the Olympic values which, ter surrounding the event. NBC, meanwhile, will be live stream- the IOC claims, aim to improve lives In the lead up to the Games, the BBC ing up to 3,500 programming hours of through sport – throughout the year, not and Comcast’s NBCUniversal have col- Olympic events on its website. It will not just at Games time. laborated with Facebook on Olympics broadcast live video of the Games to Face- With this in mind, the IOC has launched programming. The BBC plans to live stream book, instead, the broadcaster’s Facebook the Olympic Athletes’ Hub, a directory coverage of the Games through the social partnership will influence on-air cover- of certified Olympians, after it witnessed site, while the US broadcaster will post age, with Facebook employees working the growth of social media activity at the Olympics-related news, interactive polls, with NBC producers to create programmes Vancouver 2010 Games. This is a social con- photos and other exclusive content to Fa- about the results, athletes and other Olym- nector of conversations between athletes cebook users who ‘like’ the page. pic-inspired stories. and fans aimed at developing deeper and Both broadcasters see social media as a The official Games partners are also busy more inspiring relationships. viable channel to drive a bigger audience preparing social extensions for their adver- The commission has its own Twitter and to tune in to their traditional television tising campaigns in a bid to get the most Facebook feeds – including a dedicated out of their Olympic sponsorships. Visa, for media account – which are updated in vari- example, is tapping Facebook and Twit- ous languages, and also logged more than ter for its global marketing campaign to 16.7 million video views last year alone on encourage fans to cheer for the athletes it its dedicated Olympic YouTube channels. sponsors during the Games. The IOC has also created a community on foursquare – rewarding users with a ATHLETE ENGAGEMENT competition that will result in a trip to the Perhaps one of the most obvious uses of Games. Olympic Day on 23 June was the social media within the Games is for fans catalyst for this contest, which asked us- to make contact with their sports idols, ers to follow the Olympics on foursquare
There will be opportunities for Games organisers to utilise social media in ways that will add value to the event while engaging people like never before
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 47 SOCIAL MEDIA
(foursquare.com/olympics) and check into two related sporting venues – allowing us- ers to unlock an Olympic Day Badge and
access to an online contest form. The in- PIC: ©WWW.SHUTTERSTOCK.COM tent is to inspire people to get active.
LONDON’S DIGITAL TOOLS According to the London Organising Committee of the London Olympic and Paralympic Games (LOCOG), more than 800,000 people are currently follow- The IOC has estimated that London 2012 has up to 10 million social media subscribers ing London 2012 on social media sites and Games-related videos have been sports and image feeds. These include maps, news and photos – all of which are watched four million times on YouTube. a Twitter-based competitive tweeting integrated with Facebook, Twitter and This traffic is expected to increase to challenge, improved visualisations and in- FourSquare. around one billion visits to the official fographics, as well as official London 2012 The app also features a detailed Olympic website in the lead up to the Games. mobile, online and social games. Torch Relay route, including a Torch track- Offering a comprehensive, unbiased provi- Allowing easy access to Games informa- er, Torchbearer details and information on sion of results and Games information the tion, LOCOG’s free Official London 2012 evening celebrations. London 2012 website london2012.com is Join In app (london2012.com/mobileapps/) Its companion app, the Official London fully accessible, with content in British sign will help fans share their Games experi- 2012 Results app, will provide the latest language and easyread formats. ence on social media. Key features include news, schedules and results – allowing Included in the family of London 2012 comprehensive event listings for thousands users to keep up to date with the latest digital tools is an enhanced presence on of events across London and the UK as action live across all Olympic and Paralym- Facebook and Twitter with new accounts, well as spectator information, interactive pic sports. L
MY SOCIAL MEDIA ENGAGEMENT: BY PROFESSOR SIMON CHADWICK
y memories of Olympic ath- So to London 2012, which, by default, emergence of new letes include Mark Spitz and could become the 21st century’s era-de- technology – particu- M David Hemery in 1972; Bren- fining Games, the prelude to a radically larly the proliferation dan Foster and Lasse Viren in 1976; but different age for the Olympics. One need and convergence of it was during Moscow 1980 that the look no further for evidence of this than mobile devices and UK’s great middle distance trio of Seb my desire to find out ‘whatever hap- the content which Coe, Steve Ovett and Steve Cram really pened to Lasse Viren?’. This led me to run they can access. The meaning of ‘social’ captured my attention. a Google search, browse through Wikip- is much broader and more global than I remember listening to the 1976 eadia and then post a link to my followers it has ever been, while ‘media’ refers to Olympics in Montreal on a small radio on Twitter – all of which I did on some- something more powerful and pervasive during a family holiday to Cornwall. By than anything print-copy newspapers 1980, TV coverage was central to my have been able to achieve. Games experience as well as reading London’s will be the The open and inclusive nature of so- day-old newspaper reports. cial media is such that, throughout the Throughout my formative Olympic most talked about, summer of 2012, people will be posting ‘experiences’, TV, radio and newspa- most open, most social details of their Games experience on pers were the principle forms of media Facebook, networking with other pro- through which I engaged with and Olympics ever staged fessionals through LinkedIn, displaying consumed the Olympics. It was strictly their photos on Picasa, and feeding tit- arms length, with any social component bits of information via Twitter. coming from the family and friends sat thing that has morphed from mobile London’s will be the most talked around you, a chat in the pub or a letter phone to a hand-held computer device. about, most open, most social Olym- one might send to the local paper. My engagement with the 2012 Games pics ever staged. As such, there will be By Beijing 2008, prevailing notions has thus already started, largely thanks to immense opportunities for the Games’ of ‘social’, ‘media’, ‘engagement’ and new technology and the commercial de- organisers to utilise social media in ways ‘experience’ had changed dramatically. velopment of the Olympic ideal. The way that will add value to the event they are Yet Beijing was a paradox: the epiitome in which the Olympics is marketed ensures delivering, while at the same time en- of 21st century sport, a mega event in that the Games is a very different one to gaging people like never before. many ways – at the same time though, that which many of us experienced in pre- Professor Simon Chadwick is director of heavily controlled by the Chinese state vious decades. Yet the nature and pace of the Centre for the International Business and thus hardly emblematic of our age. these changes has been heightened by the of Sport at Coventry University
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Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 49 GRASSROOTS The 2012 effect on GRASSROOTS
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s the media commentary and Games in the form of a lasting increase in the ground have genuine concerns about public expectation builds participation’. So how will London 2012 whether the ‘2012 effect’ can really reach towards the London 2012 break the mould? down to the grassroots. A Olympic and Paralympic As the chief executive of the Sport and Our annual sports club survey told Games, no word has been bandied about Recreation Alliance – an organisation us that 84 per cent of grassroots clubs more than ‘legacy’. The question on ev- that speaks on behalf of 320 national do not see the Olympic and Paralympic erybody’s lips however, is can the Games governing bodies (NGBs), 150,000 clubs Games as an opportunity. Add to this the really deliver on its motto to ‘inspire a and eight million regular participants of fact that one in four of the UK’s clubs are generation into physical activity’? sport and recreation in the UK – I can tell in deficit, with an additional one in four This country has vowed to achieve what you that the organisations and clubs on working hard just to break even, and no other Olympic host nation has managed you could argue that the Olympic legacy to achieve before – to inspire hundreds of is one of the last things on the mind of thousands of people to take part in physi- grassroots sport and recreation. cal activity – not just on the odd occasion Yet in spite of this, you only have to but regularly, for the rest of their lives. look at the vast array of projects and With the Academy of Medical Royal initiatives being launched and delivered Colleges announcing that 48 per cent of by local councils, NGBs, clubs and local men and 43 per cent of women in the UK communities up and down the country to are in danger of being obese by 2030, it’s know that our nation has been working becoming obvious that this target is not hard to set the wheels of an Olympic leg-
just an aspiration – it’s a crucial necessity if PIC: ©WWW.SPORTENGLAND.ORG acy in motion. However, with all the will we are to rescue the health of our nation. in the world, will government funding cuts and policy changes hold us back? Encouraging behavioural change Since London won the bid to host the Back in 2007, the Culture, Media and Games nearly seven years ago, govern- Sport Committee concluded that ‘no host ment initiatives – such as getting one country has yet been able to demon- million more adults regularly taking part strate a direct benefit from the Olympic The Games should inspire young people in sport and providing free swimming to
50 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 British Cycling’s Go-Ride provides a fun and safe cycling introduction to young riders PIC: ©.LUKE WEBBER
There is a trend Sport England’s 46 funded sports will play a vital role in towards a more delivering Olympic legacy targets. With many of them being casual take up of Olympic sports it’s hoped that people will be inspired sport, with people trying a variety of activities everyone under 16 and over 60 in council need of refurbishment, as well as protect pools – have fallen by the wayside, and and improve hundreds of playing fields millions of pounds of government invest- in danger of being neglected or sold off ment promised for school sport has since by local councils. been withdrawn. Yet in spite of the current govern- Active Travel Consortium ment’s quiet dropping of the initial one The Olympic organisers have also recog- million participation target, this has been nised that traditional competitive sport PIC: ©WWW.SPORTENGLAND.ORG replaced with a more realistic strategy, isn’t everybody’s cup of tea, and that which is focusing on changing the habits recreational activities like walking and of the nation’s young people so that they cycling provide key opportunities to continue sport when they leave school. inspire large numbers of people to get As part of this new strategy, NGBs out, enjoy the great outdoors and lead a are being asked to spend around 60 per more active lifestyle. cent of their funding on school sport With this in mind, the Active Travel activities, and after-school clubs will be Consortium has been set up. This is a part- opened up to the whole community in nership of national walking, cycling and Active People Surveys, but we also need order to forge the vital connection be- health organisations who are delivering to look at the positives. The funding tween school sport and sport for life. projects to help make walking and cycling body’s latest survey shows that 14.76 mil- Furthermore, the millions of pounds an integral part of people’s everyday lives. lion people are now playing sport once of school sports investment that was cut So while all of these plans and projects a week, a figure which is up by 800,000 by the government has, in part, been sound great, are we starting to see an in- since the bid was won. replaced with an extra £50m of National crease in participation figures as a result? There is no doubt that Sport England’s Lottery funding, which Sport England is 46 funded sports will play a vital role in using to implement its People Places Play Delivering Olympic targets delivering Olympic legacy targets. With project. This project promises to, among There has been negative media coverage many of them being Olympic sports, the other things, upgrade up to a thousand of current participation figures, particu- hope is that people watching the Games local sports clubs and facilities in dire larly around Sport England’s series of at home, at the designated Live Sites or
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 51 GRASSROOTS
ETTA has installed table tennis tables in public places, countrywide, through its Ping! initiative PIC: ©WWW.SPORTENGLAND.ORG
in the stadiums themselves, will be so in- spired by the action taking place on their NGBs need to have the best structures in place to doorstep that they will want to take up one or more of the sports themselves. cater for potential participants and ensure that Our NGBs therefore need to have the they retain their interest for years to come best structures in place to cater for these people and ensure that they retain their interest for years to come. Organisations also need to be in the best possible posi- Alternative activity activities. If you think that the Sport and tion to recognise new talent and provide It’s also important to take into account Recreation Alliance has 320 different or- people with accessible pathways towards the trend towards the more casual take- ganisations as members, from yoga and coaching and elite sport. up of sport, with lots of people jumping rambling to parkour and dance – then One of the NGBs leading the way is between a variety of activities, whether you get an idea of just how many activi- the English Table Tennis Association that be going to the gym, taking part ties are playing their part in keeping the (ETTA). Table tennis has experienced in a dance class or turning up to a ‘pay nation active and healthy. a massive surge in popularity of late, and play’ session. Governing bodies, or- So while we can query some of the so much so that the ETTA has already ganisations and clubs need to make sure stats and figures, one thing that can’t reached its 2013 participation targets. people’s first impressions, and all expe- be denied is that the will and intent to Working with commercial providers, riences thereafter, are as positive and achieve the legacy is there for all to see. they have made the sport fun and ap- enjoyable as possible. No-one can predict just how much of an proachable – particularly through the England Netball’s Back to Netball pro- effect the buzz and excitement will have innovative Ping! programme. gramme has recognised this and put a when the Games finally kick off, but the British Cycling is also doing a great job solid structure in place to tempt thou- foundations have been firmly laid. rolling out the Sky-Ride programme to sands of women who had dropped out The time has now come to capture persuade thousands of occasional cyclists of the sport to return to it, through fun the excitement of the Games and, most to get on their bikes every week, and its and informal sessions. This has increased importantly, keep the momentum going Go-Ride programme provides a range of participation in the sport from 118,800 to for years to come. high-quality coaching and competitive 145,200 in the past two years, with strong When London 2012 ends – that’s when opportunities for young people, which growth among 16- to 34-year-olds. the hard work on the ground really most importantly, gives them access to This is just the tip of the iceberg. We begins, and the Sport and Recreational the lower levels of the sport’s England also mustn’t forget about the wealth Alliance will be doing everything it can Talent Pathway. of other sport and recreational to ensure the legacy lives on. L
52 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 SPORTS EQUIPMENT & FACILITIES SUMMIT 8th & 9th OCTOBER 2012 Whittlebury Hall Hotel, Towcester
The Sports Equipment and Facilities Summit is a unique event for purchasing decision makers from sporting establishments to meet with solution providers, attend industry related workshops and network with fellow professionals in a relaxed yet business like environment.
FOR DELEGATES… Get treated like a VIP! You choose which solution providers you would like to meet with and which seminars you would like to participate in. Delegate invitation to the Sports Equipment & Facilities Summit is completely complimentary, providing you with overnight accommodation, attendance to all keynote workshops/ seminars and a place at the gala dinner on the evening of the 8th October, followed by an evening of entertainment, hosted by Prime Racing, presenting the top geared team building challenge. TESTIMONIALS FOR SUPPLIERS… “The right mixture of suppliers and industry requirements, The Sports Equipment and Facilities Summit will bring the well organised and would definitely attend future events” clients to you and guarantee face to face meetings with Celtic FC decision makers who have specifically requested to meet with your company, saving you months of time, money “Thank-you for a quality event with no pressure selling. and effort. A good way to network with other people in the Sports industry” WHAT HAPPENS AT THE SUMMIT... The lady Eleanor Holles School The summit commences with registration on the morning “Attending the summit has saved many office hours of the 8th and concludes after lunch on the 9th October travellingthe country and attending various meetings to 2012. Half hour meetings take place in privately screened talk to potential suppliers. A very slick run event and one meeting booths where both parties will be able to discuss that the Authority will attend in the future.” future plans and developments and discover solutions for Lee Valley Regional Park Authority current and future sporting facility projects. “An excellent way to meet and talk through specific requirements that I have. Removed the “Human Jumble CORPORATE THRILL EXPERIENCE... Sale” effect of such as LIW (Leisure Industry Week).” The first 30 attendees to sign up for the Sports Equipment Southampton SOLENT University & Facilities Summit will have the opportunity to participate “Excellent opportunities to hand pick suppliers relevant to in the post event Silverstone Corporate thrill experience – our business. Very beneficial to meet face to face. We will consisting of 3 activities, Ferrari Thrills, Pit Stop Challenge definitely be utilising the services of the suppliers we met” and a Tour of Silverstone. All will receive certificates on Worcester Warriors RFC completion
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54 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 TENNIS
After Wimbledon, the grounds team have just 20 days to get the courts back into condition PIC: © AELTC
CONVERTING WIMBLEDON INTO AN OLYMPIC VENUE
ccording to London Organis- ONE OF THE MOST QUINTESSENTIALLY ENGLISH AND ICONIC ing Committee of the Olympic Games (LOCOG) sports manag- SPORTS VENUES IN THE WORLD WILL UNDERGO A SWIFT A er Clare Wood, the All England TRANSFORMATION INTO AN OLYMPIC VENUE IN JULY THIS YEAR. Lawn Tennis Club (AELTC) was chosen to host the tennis events in the Olympic bid KATH HUDSON GOES BEHIND THE SCENES AT WIMBLEDON process due to its being one of the most recognisable tennis venues in the world. that,” says Wood. “We’ll be changing singles and doubles, women’s singles and However, she says there’s a lot to do to the overlay of the courts and getting the doubles and mixed doubles. create a unique Olympic atmosphere. tribunes built for press and broadcast. There will, however, be some major “It’s all about differentiation,” she says. In addition to this we’ll be getting the differences between the two events. “Hopefully the global audience won’t be workforce familiar with venue specific One of them is the lack of the legend- expecting a mini version of the Wimble- training, while making sure the comput- ary Wimbledon queue. Every ticket for don Championships. Although we have ers and network are all cabled up. Each the Olympic events is pre-sold and with the greatest courts to play on at the room being used for an Olympic purpose increased entry points and a longer lead- greatest club in the world, we’re expect- will then be set up, which will involve time until play starts – access into the ing people to say ‘wow this is different’.” the movement of some furniture and venue is expected to be swift. LOCOG will get just 20 days to trans- technology,” she explains. “Part of the Wimbledon experience is form the AELTC into an Olympic venue the queue, so the Olympic event will of- after the Wimbledon Championships this CHANGE OF PACE fer a different experience,” says Wood. year. Planning has been going on for two The Olympic tennis schedule will be a “However, another major, and perhaps years to make sure not a second is wast- smaller event than Wimbledon. Only 12 of shocking, difference is that players’ ed during the transition time. the 19 courts will be used during nine days. clothing will not compulsorily be white. “Our number one priority is to get the There will be 172 athletes (86 men and 86 Instead, there will be a vibrant mix of courts ready. Everything happens around women) taking part in five events: men’s national team colours.”
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 55 TENNIS
Getting the courts in Olympic order NEIL STUBLEY – HEAD GROUNDSMAN AT THE AELTC
s soon as the Wimbledon men’s the groundskeeping team is up for the final is over we’ll be on the challenge and we’ve been working to- A court. Normally near the end of gether to come up with ideas. the tournament courts start shutting Over the past two years we’ve done down and we liaise with the referee’s dozens of trials with different seed office to find out which ones we can amounts, fertilizers and grass rates to start working on. see which will work best. This year we will be targeting the As the weather has been wet, the Olympic courts first. The stadium grass courts haven’t been opened, so courts are in play until the last day, so they have had more protection. During we can’t get to them until the Mon- the championships we’re in the hands day after the tournament. We’ll be of the weather, so we watch the fore- reseeding the bare areas with pre-ger- cast closely to work out how much to
minated seed and liquid nutrients and water the courts. We’re always micro PIC: © AELTC hopefully the turf will take five or six managing. days to grow back. We have less of a window than we We’re hoping Mother Nature will be usually have, but we’ll be working kind to us during the championships: alongside all the other teams, chang- mild, dry and the occasional cloud cov- ing the canvases, the scoreboards and er – as hot weather stresses the grass. the cabling, so it will be exciting. We usually have a month to get the This is my 18th championships, so it’s courts ready before inter-club tour- brilliant to have something different naments start at the AELTC, but this happening afterwards and to be pre- Neil Stubley worked with former year we only have 20 days. However, paring courts for the Olympic Games. head groundsman Eddie Seaward
The change of colour will be one of they paint it green,” says Wood. “There overlaying our look and feel as much as the major defining points, and one is a lot of green around the club and we can, through colourful backdrops, the which might make the old guard twitchy. we’re trying as much as we can to change Olympic rings and London 2012 logos.” The traditional Wimbledon purple and that. I can’t give too much away about green livery will also be exchanged for the look and feel, but we’ll be replacing OLYMPIC FANFARE the beige, purple and red Games Maker a lot of the backdrops around the courts. While all kinds of razzmatazz are uniforms, which will be used by venue People will get a blast of colour, which is shunned during the Wimbledon fort- personnel across the Olympic venues. completely different from what they’re night, the Olympics will embrace it. At “One of the club’s sayings, which used to seeing. In essence, we’re keeping Wimbledon no player gets an introduc- makes me laugh, is that if it doesn’t move the iconic status of the club, but we’re tion – not even for the finals – however all players will be introduced at the Games. Each player, win or lose, will Just 12 of the AELTC’s 19 courts also have to face the media before they will be used during the Olympic get back to the locker room, by passing and Paralympic tennis events through the media mix zone. The London 2012 sports presentation department is responsible for the enter- tainment around the sport, which will add to the atmosphere. Before matches there will be music and video screens, highlighting the history of the Games, and sports information for spectators. “We’re well prepared. We’ve done all we can to get to this point,” says Wood. “The only thing we can’t control is the weather. However, we’re on schedule PIC: © AELTC to control just about everything else in this iconic venue and will deliver the best event we possibly can.” L
56 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 A Grand Slam surface for indoor and outdoor tennis courts www.plexipave.co.uk
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Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 57 EVENT PREVIEW
The open-air show will have an Olympic focus at Windsor Racecourse this year
IOG SALTEX 2012 will be GAMES GALLERY - held on 4-6 September at Windsor Racecourse, Berkshire. It will embrace fine turf and sports AN IOG SALTEX FIRST surfaces, turf maintenance equipment, children’s outdoor play special display of turf machin- (Windsor Racecourse 4-6 September) and safety surfacing, landscaping, ery, tools and artefacts from to commemorate the historic Olympic contractors, commercial vehicles, the years 1908 and 1948 is events – and perhaps to jolt a few memo- outdoor leisure and facilities A being staged alongside their ries for some visitors. management, as well as software 2012 counterparts at this year’s IOG Working closely with the Hall and and security equipment. The SALTEX open space management show Duck Trust – an international collection show is attended by open space of 1,000 lawn mowers, dating from the management professionals and 1850s, plus home to an extensive mate- contractors – from groundsmen rial archive – IOG SALTEX will provide and greenkeepers through to play visitors with a chance to view a range of officers, architects, designers and mechanised and pedestrian-controlled surveyors as well as local authority machinery and tools, as well as a large and outdoor leisure facility selection of interesting artefacts, photo- managers. www.iogsaltex.co.uk graphs and posters from bygone years. The aim of the display is to show com- parative equipment from each of the which would have been used in 1908 for years when the Olympic Games were held the Olympic events. The original owner in London, illustrating how the industry was Somerset County Cricket Club and the has changed over the 104-year period. machine is still in running order. Members Included in the display will be a rare of the trust will be available to offer visi- Ransomes 30 inch Patent Motor Mower tors more information on the day. Ransomes 30-inch Patent Motor Mower of 1907 (a pedestrian machine), the like of Visit www.hdtrust.co.uk for more details.
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Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 59 NATURAL TURF
THE GREENWICH PARK STRI project manager Lee Penrose TRANSFORMATION discusses the challenges experienced while
hen 55,000 equestrian fans Contracted by the London Olympic converting the 140-acre take their places for the Games Organising Committee (LOCOG), site at London’s Greenwich Olympic Eventing competi- the job started in 2009 for the Sports Park into an equestrian and tion on 28 July in Greenwich Turf Research Institute (STRI), when we W modern pentathlon venue Park, few will realise the scale of the won the commission to manage the proj- project that transformed a royal park, ect and deliver the venue. for the 2012 Olympic and which dates back to Roman times, into a The STRI has a good track record. The modern, world-class sports venue. institute operates in 51 countries and Paralympic Games The 12,000sq m London 2012 cross- has advised on more than 10,000 sports country course and temporary arena has facilities – including the FIFA World Cup been set against a backdrop of sweeping football venues in South Africa. currently being completed and we’ve views, which will allow spectators to look The project started by creating de- worked closely with the contractors to out across the River Thames to London’s tailed plans to develop the course while mitigate any impact on the course or St Paul’s Cathedral and beyond. maintaining the unique elements of the surrounding park. park. An extensive consultation process Our work commenced on the site in SYMPATHETIC CONVERSION was undertaken with local residents and September 2010 with the excavation of Situated on top of a hill, Greenwich Park this informed many of the plans for re- a Roman temple that had already been serves as a sanctuary to foxes, birds and medial works after the Games. visited by Channel 4’s Time Team and a a small herd of fallow and red deer. It is number of universities. The work was part of the Greenwich World Heritage CAREFUL PLANNING undertaken in partnership with the Mu- Site, host to the Meridian Line and annu- During the project, I managed a team seum of London Archaeology with care ally attracts one million visitors. of six PHD-qualified staff who closely taken to protect the historic site. As part The park conversion involved an exten- monitored the course in the lead up to of the legacy for the park, the Roman sive, ecologically-sensitive course to be the test events and towards the Games temple has been covered over for its brought up to International Equestrian – testing the turf for strength and mois- long-term preservation. Federation (FEI) specification on a 6.2km ture content to ensure an optimum The park also contains around 80 sweet route that wound through the public surface for riders. chestnut trees – most of which are more park, which contains Roman antiquity The show jump- than 300 years old. So we made sure that and rare acid grassland. ing arena is none of the root zones were damaged
Engineering design consultants WS Atkins designed the 100x80m ‘field of play’ platform
60 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 London’s oldest royal park contains Roman remains, rare acid grass- land and 300 sweet chestnut trees which had to be preserved Sports PROJECT STATISTICS
s 4,000 Kg of acid grassland seed s 225,000 litres of water saved Pitches collected and redistributed within by using recycled water to clean the park to enhance habitats maintenance equipment Get it right first time s 182 holes per m2 put into the s 40 tonnes of woodchip used to ground using vertidrain = 12,740,000 protect veteran tree roots and across the course per operation x 8 donated to the park operations in 2011 = 101,920,000 s 7,800 kg of grass seed used on track holes in the track so far and warm up areas s 11,500 man hours inputted into s EventDeck supplied 25,000sq m of preparing the track so far ArmorDeck 1 for pedestrian walkways The ideal foundation for soil-based pitches during the work undertak- s #OMPLIES TO "3 en at the site by employing mats and mulches for pro- s $ERIVED FROM PRIME ARABLE tection. Each horse jump soil, not muckaway was also constructed on top of the ground, rather than s #OMPREHENSIVE ANALYSIS dug into it. A tailor-made GPS sys- s #ONSISTENT SINGLE SOURCE tem, used for the first time product in the UK, was developed to track work vehicles around the park, with an accuracy of 2cm, to ensure that approved routes were The course enhances the park’s natural surroundings followed. A comprehensive database of information recorded the has helped us make informed decisions on precise movements of each vehicle in the maintaining the course. Depending on the park on a daily basis and ensured that prevalent climatic conditions from day to maps, highlighting areas of constraint, day, up to 300,000 litres of water has been were strictly adhered to. applied to the course on a daily basis. We also recorded the type and quan- tity of fertiliser used throughout the BEYOND THE GAMES project with turf samples regularly analy- STRI is contracted to remain on site until sed at STRI laboratory headquarters. the end of 2015 and will implement a comprehensive legacy programme for For repairing MAINTAINING EXCELLENCE the park following the Games. This will high wear areas and This project has proven to be a unique ensure that the park is completely re- as a maintenance dressing challenge – in terms of its sheer scale stored to its original condition for park and the sensitivities of operating within inhabitants and visitors and that the London’s oldest royal park. However, additional 2.3 hectares of rare acid grass- Call us now on: feedback from some of the riders at the lands will stay insitu. venue’s test event, held in July 2011, has The high profile of the Games, the 0870 240 2314 been very positive. varied stakeholders involved and the The course is now ready for the Games scale of the project has proven a career and STRI is currently involved in main- highlight for me. It has been three years’ www.bstopsoil.co.uk taining the site to ensure that everything hard work, although admittedly in very stays perfect. An on-site weather station beautiful surroundings. L Landscape20 and Sports10 are registered trademarks of British Sugar plc Issue 3 2012 © cybertrek 2012 PLAY
The South Park will be an urban, 21st century pleasure garden amid the sporting venues and the ArcelorMittal Orbit landmark OLYMPIC PLAY LEGACY
alk to any adult about ‘kids these days’ and like as not, the Championing the need for risky play in conversation will quickly turn to natural surroundings, Tim Gill looks at T a lament for the lost adventures and challenges of yesteryear. Shared how the play provision within The Queen memories of times spent exploring Elizabeth Olympic Park will provide distinctive, woods, wasteland and the countryside are likely to be followed swiftly by re- adventurous, playful places for kids of all ages marks about how children today want nothing more than to stare at screens. Let’s get one thing straight. The tech- Legacy Company) in its goal to cre- landscapes, newly created wetlands, and no-addicted kid is largely a myth. In fact, ate parks, public spaces and residential planting that speaks to the River Lea Val- children today are vocal in their desire neighbourhoods that get children and ley’s riverine ecology. It is intended to be for a taste of freedom and adventure. families out of doors and active. a ‘green lung’ for the surrounding popu- In a survey I carried out with the brand lation, serving existing neighbouring Dairylea last year, we asked children NORTH AND SOUTH DIVIDE communities and the many new office aged five to 11 what they did most often The development of the whole Olympic workers and residents that will be mov- in their free time. The answer – ‘play on site is a huge, 20-year plus undertaking. ing into the area over the coming years. consoles’ – was no surprise. But when We’ll get the first sign of the post-Games What will families find when they asked what they would like to do more, legacy with the opening of the Queen come looking for places to play in these the most popular answer was ‘play on Elizabeth Olympic Park, scheduled for two parts of the Queen Elizabeth Olym- our bikes and scooters’. July 2013 for the North Park and Easter pic Park? The answer to this question Parents also want their children to have 2014 for the South Park. is partly down to the two teams that the chance to play outdoors, get around The character of the Queen Elizabeth have been appointed to design the Park. on their own and learn how to look af- Olympic Park will change dramatically While their ideas are still evolving, some ter themselves. Yes, some are anxious, from South to North. The South Park will overall themes are already clear. perhaps overly so – but most take a more be urban in feel, with the aim of creating balanced view. A Play England survey in a 21st century pleasure garden that pro- PLAYABLE THEMES SOUTH-SIDE 2010 found that three-quarters of parents vides a context for the sporting venues, In the South Park, the emphasis will be thought that health and safety concerns major cultural events, and – towering over on threading playful offers throughout were restricting school playtimes. the space – the ArcelorMittal Orbit. High the site, so that as much of the public My work aims to challenge the forces visitor numbers are expected, with many realm as possible is ‘playable’. The design that lead children today to be reared in coming from afar. The obvious parallels team is led by James Corner Field Op- captivity. So I am pleased to be support- are with spaces like London’s South Bank. erations (who designed the innovative, ing the London Legacy Development By contrast, the North Park is successful Highline Park in New York) and Corporation (formerly the Olympic Park more naturalistic, with rolling green includes PLAYLINK, which has been at
62 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 Play opportunities will be threaded throughout Queen Elizabeth Olympic Park – from rolling green landscapes and wetlands to bespoke play structures the forefront of progressive approaches to design here in the UK. Their approach The park is just one piece of the legacy jigsaw. Another aims to invite families to range across the 10 play areas, along with a dozen or so doorstep play site, rather than feeling obliged to stay in a single ‘play ghetto’. spaces, are proposed in the Legacy Community Strategy By using multi-functional, playful out- door furniture and features that exploit slopes and changes of level, this approach get down to the serious business of play- visitors per year, this has a strong claim to also means that visitors of different ages ing. Hence one of the ‘rooms’ that makes be the UK’s most popular play area). and with different interests can all make up the main South Plaza will include a LUC is working with Erect Architecture, use of the same space at different times. cluster of bespoke play structures that who designed the RIBA award-winning For instance, a large amphitheatre around will cater for children of all ages and Kilburn Grange Adventure Playground. a flat, hard surfaced central area can do abilities, providing enough fun and stim- Dramatic changes in level, large-scale more than provide a formal performance ulation to justify a lengthy stay. trees and tall climbing structures are part arena; when the shows are over, groups of the mix, upping the adrenaline level of varying sizes can meet, children with AT ONE WITH NATURE UP NORTH for older children and young people. scooters can ride around, and the seating The North Park – just a brisk 10-min- Here too, the idea of a ‘play ghetto’ has can double up as a parkour/free-running ute stroll up the Lea Valley – will have been rejected, and the boundary be- feature. The Scoop outside London’s City a very different feel. Here, the plan is tween the play space and the wider park Hall shows that this flexible approach can for a highly naturalistic play space that landscape will be permeable. This will al- work well in practice. will allow children to build dens, dam low play to spill out across the park, and We know that some families will want streams, search for bugs and get mud also means the playground should be to come for a day out to the South Park, under their fingernails. The landscape is able to cope with high visitor numbers and will be looking for a child-friendly being designed by LUC, who also created (something the Diana playground strug- location to base themselves, settle down the Diana Princess of Wales Playground gles with, due to its high mesh fencing for a picnic and relax while their children in Kensington Gardens (with 800,000 and single point of entry).
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 63 PLAY
The LLDC goal is to create public spaces that get children and families out of doors and active
The North Park playground aims to CHALLENGING SAFE PLAY Managing Risk in Play Provision: be a direct response to the concern that Playground safety has become a hot Implementation Guide. children are growing up increasingly topic in recent years. The public per- RBA crucially allows designers and detached from the natural world, with ception – of play equipment that has providers to take fully into account in negative consequences for their well-be- become ever more sterile in the face of their judgements the benefits of allow- ing and for their feelings for the planet a relentless ‘health and safety’ culture ing children to take managed risks. It is (a view captured in the phrase ‘nature- – is at odds with the facts. It is true that a game-changing technique that gives deficit disorder’). through the 80s and 90s, a preoccupa- providers solid ground for defending There are good grounds for these tion with safety led to endless recycling claims (the publication has the endorse- concerns. Sowing the Seeds, a policy re- of tired, sterile, unimaginative ‘kit, fence ment of the Health and Safety Executive) port that I researched and wrote for the and carpet’ or ‘KFC’ formula (the term while opening up all kinds of possibilities London Sustainable Development Com- was coined by academic Helen Woolley, for creative, bespoke offers. For instance, mission (the Mayor of London’s advisers and the allusion to fast food is deliber- PLAYLINK has used RBA to support the in- on sustainability) found dozens of studies ate). However, the pendulum has, in stallation of tree swings in several public to back up the claim that nature matters recent years, been swinging back in spaces, including Islington and Brighton. for children. It also presented new data favour of challenge, adventure and even from Natural England – showing that one a hint of danger. PROVIDING A LEGACY in seven families in the capital had not The plans for both the North and Not surprisingly, when it comes to the visited a green space at all in the previous South Parks follow this encouraging Games legacy, all eyes are currently on 12 months. trend. Designers are taking a robust, the Queen Elizabeth Olympic Park. But This was a far higher proportion than balanced approach, underpinned by the the park is just one piece of the legacy for England as a whole, suggesting use of risk-benefit assessment (RBA), a jigsaw. In terms of public play provision, that children in London are even more technique that my collaborators Pro- another 10 significant play areas of dif- nature-deprived than those that live in fessor David Ball and Bernard Spiegal ferent types, along with a dozen or so other parts of the country. of PLAYLINK set out in the publication doorstep play spaces, are all proposed in the Legacy Community Strategy. Given the timeframes, it will be a gen- eration or more before we know if the goal of creating a genuinely child-friendly city quarter has been achieved. However, the Queen Elizabeth Olympic Park – one of the first building blocks for this new community – is set to show beyond doubt that playful places can be adventurous, distinctive, lively and beautiful. While a minority of parents may need to adjust their expectations, I am confi- dent that the vast majority of children, young people and everyone else who vis- its will respond with enthusiasm. L
Tim Gill is a writer, independent research- er and consultant, whose work focuses on The park design will allow families to explore the whole site, rather than one play area childhood. www.rethinkingchildhood.com
64 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 `V: %`VI:` ].QJV 1` %:C!Q:H.
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Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 65 ENERGY FOR MAJOR EVENTS ENERGY BOOST for London 2012
Aggreko’s head of Olympics business, Robert Wells, discusses the company’s long-term commitment to the IOC and its development of skills and equipment that will contribute to the Olympic legacy
or Aggreko, a supplier of tem- The event will be the culmination of at events within the major venues in the porary power and temperature two years’ work by the company. While Olympic Park, including the Velodrome control solutions and the Official the headlines have been focusing on ath- and the Hockey Centre. In addition, the F Temporary Energy Services Pro- letes qualifying for London 2012, behind company also provided temporary power vider to the London 2012 Olympic and the scenes, Aggreko’s Olympics began to test all Olympic venue systems, as part Paralympic Games, the 31 days of sport- in earnest in 2011 when it was named as of the commissioning process. ing competition is just one chapter of a the exclusive supplier of temporary en- much longer story. ergy services to the event. Since then, the Bespoke requirements The vastness of the Games is clear from systems have been put in place and were These test events enabled the Aggreko the numbers involved: 15,000 athletes fully operational months in advance of team to work with LOCOG on design from 205 nations will be watched by a the Olympic opening ceremony – via two solutions to meet individual require- global TV audience of four billion viewers. dedicated operation centres close to the ments and to work with venue teams to And Aggreko is making its own contribu- Olympic Park. build good working relationships at an tion to these statistics by providing more operational level. Horse Guards Parade, than 260 MW of power, 500 generator Testing testing… for example, has limited space avail- sets, 1,500km of cable and 4,500 distribu- Leading up to the Games, Aggreko en- able and restricted access routes, which tion panels to the Games. It’s the biggest gineers and event management experts required close coordination with other deployment of temporary power for a supported the ‘London Prepares’ series contractors. In Greenwich Park, there is a single sporting event ever in the UK with of major international sports events, requirement to be sensitive to the histori- Aggreko’s technology providing prime or which enabled the London Games’ Or- cal surroundings and limit any potential back-up power at each of the 54 venues. ganising Committee (LOCOG) to test key impact on local residents. aspects of operational readiness. The London 2012 is a major reason for Ag- programme of events was hosted at a greko’s £350m capital investment in new Aggreko’s transformers and generators series of sports venues to test systems, fleet this year. More than 170 generators, were transported to London by rail operational approaches and procedures. manufactured at Aggreko’s new £22m The first phase manufacturing facility in Dumbarton, of test events was and 11 transformers were being trans- successfully com- ported to London by train to support pleted in 2011, with LOCOG’s commitment to minimise envi- Aggreko providing ronmental impact. The new temporary temporary power power equipment used at the Games will and engineering sup- then be utilised immediately afterwards port at Horse Guards at a number of other locations. Parade for beach vol- Aggreko’s specialist engineering team leyball and at Eton has brought a wealth of experience to Dorney – the venue the project – gained from working on for rowing and ca- major international sports events – such noe sprints. as the 2008 Beijing Olympic Games, the Aggreko has since FIFA World Cup in South Africa and the supported LOCOG 2010 Vancouver Winter Olympic Games.
66 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 Aggreko supplied temporary power to all London 2012 venues – including the Basketball Arena – during the London Prepares series PIC: ©GETTYIMAGES
London solution Aggreko is also providing vital back-up electricians and other staff, all of whom This invaluable background knowledge power to the additional stadia and Olym- will enhance and develop their skills by has allowed us to provide temporary pic sites across the UK. working on the event. energy services of an unprecedented The company is also responsible for Our continuing commitment to in- scale and complexity to London 2012. providing temporary power for the novation will ensure an unforgettable The team has project managed all as- ‘overlay’ (additional infrastructure capac- sporting event. But for us, the five weeks’ pects of the temporary power packages, ity), which includes hospitality, security, of Olympic and Paralympic spectacle are including system design, mobilisation, in- ticketing, catering and the International by no means the end. The engineering stallation, operation and maintenance. Broadcast Centre – which includes pow- expertise and new equipment we use in The solution has had to allow for new ering computer equipment and TV feeds delivering these Games will also benefit developments, including the growth for journalists. future events we are bidding to work on, of high-definition television and in- including the Sochi 2014 Winter Olympic creased use of internet technologies. As Beyond 2012 Games, the 2014 Hockey World Cup, the well as powering major theatrics within The core Aggreko team for London 2012 2014 Commonwealth Games and the 2015 the opening and closing ceremonies, will be supported by up to 200 engineers, Rugby World Cup. L
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 67 SHOW PREVIEW
OLYMPIC LEGACY BUILDING FOR LIW James Cracknell tests Lance Armstrong’s Livestrong biking EXHIBITORS experience by Matrix Fitness
hen Leisure Industry Week TECHNOGYM’S I PLEDGE CAMPAIGN Olympic Games, the Matrix Fitness team (LIW) takes place this Sep- Official Fitness Equipment Supplier to the has instead decided to concentrate pri- tember, sports fans and Olympic Games, Technogym will give an marily on its long-term health and fitness W fitness professionals will update on its ‘I Pledge’ Olympic-linked initiatives. have just recently been swept away by campaign, which will include information As it cheers on TeamGB along with the events of London 2012. However, on some of the campaign participants the rest of the nation, Matrix Fitness the question on everyone’s lips is ‘how and how end users made a pledge and will continue to build on its association can the leisure industry capitalise on the tracked their activities via Movergy with past, present and future Olympic Games to create a lasting legacy?’ (www.movergy.com). The presentation athletes including Tim Brabants MBE, One way to begin answering this ques- will also include feedback from London James Cracknell OBE, GB Triathlete Jodie tion is to consider how businesses within 2012 Olympians and Paralympians in Stimpson, and the Matrix Fitness-Prendas the leisure industry have shaped their op- ‘Champions Train with Technogym’ and a racing team, which boasts world champi- erations and activities to make the most trainer’s experience with athletes within on riders Dani King and Joanna Rowsell. of this ‘once in a lifetime’ opportunity – a the Olympic Athletes Village. The company will also work with gym home Olympic and Paralympic Games. facilities to inspire each member – the LIW exhibitors Technogym, Escape Fit- OLYMPIC HOPEFUL LOVES TRX ‘real world’ athletes – to achieve their ness and Matrix Fitness share their Olympic SUSPENSION TRAINING own fitness goals and become more success stories and plans for LIW 2012: Escape Fitness will be showcasing the active, more often. TRX Suspension trainer at LIW 2012. Visit LIW stand H360 and you may Ideal for all fitness levels – from beginner be lucky enough to spot some athletes to Olympic athlete – the TRX is the train- working out on the latest additions to ing tool of choice for Abigail Walker, a the Matrix family of fitness products. field hockey player and a member of the GB Olympic hockey team. LIW is the UK’s leading leisure industry Together with its fun and informative exhibition. It returns to Birmingham’s demonstrations, Escape Fitness will be NEC from 18–20 September 2012, when showcasing a range of products, including leisure professionals can access the lat- the TRX Suspension trainer, on stand H250. est products and services in this sector. Bringing innovation and inspiration to its THE WINNING FORMULA audience year on year, LIW is the annual Conscious of opportunities to increase platform for suppliers to showcase their Technogym VP Tony Majakas brand awareness by association with the latest ranges and campaigns. L
68 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 www.liw.co.uk 4HE LATEST NEWS AND VIEWS FROM 3!0#!
+ENT #0&! RECOGNISED AS OUTSTANDING
At the recent County Playing Field Associa- tions’ (CPFA) annual conference, Kent CPFA was officially recognised by the Sport and Play Construction Association (SAPCA) for its out- standing contribution in developing sports and play facilities across the county. Under the secretarial guidance of Paul Pea- cock, Kent CPFA has been instrumental in the 0AUL 0EACOCK SECRETARY OF +ENT development of the Queen Elizabeth II Fields #0&! RIGHT COLLECTS HIS AWARD FROM 3!0#! #%/ #HRIS 4RICKEY Challenge within the county, with more than 50 parish councils signed up to the initiative. The Queen Elizabeth II Fields Challenge, head- Union and various associations for tennis, squash, ed by its Patron Prince William, is a fantastic cricket, athletics and hockey. Through the sup- programme that aims to protect 2,012 playing port of these bodies, awareness of Kent CPFA PIC: ©WWW.SHUTTERSTOCK.COM fields in communities across the country as a has risen significantly. permanent living legacy of the Queen’s Diamond Commenting on the award, Peacock said: “The Jubilee and the London 2012 Olympics. willingness of our trustees to adapt and change, Membership of Kent CPFA has also increased and to support me in the changes that we have by 100 as a result of an initiative that secured made at Kent CPFA is very much appreciated. 4HE 1UEEN %LIZABETH )) &IELDS the support of all major sporting bodies across It’s their support that has been instrumental in #HALLENGE PROTECTS PLAYING FIELDS ACROSS THE COUNTRY the county – including the Kent FA, Kent Rugby us winning this award.”
-EMBERSHIP UPDATE
.EW TECHNICAL MANAGER JOINS 3!0#! SAPCA welcomes two companies to its growing list of members: SAPCA has appointed Mike Cox as its new industry. He has a perfect background for this – L Telford-based Citadel Security technical manager. He will take responsibility having had personal experience in designing and Products Ltd provides integrated se- for the association’s technical and education building sports and play facilities.” curity and fencing systems to the sports programmes, as well as quality assurance initia- Cox started his career as a landscape archi- and leisure market. tives – including SAPCA’s new Pitch and Track tect – working on projects such as Kuwait Parks L Roberts Limbrick is a national, Registration Scheme. in Kuwait City and the Silver Jubilee Walk in award-winning architectural practice that Commenting on the appointment, Chris Trick- London Docklands. From there he became an has been involved in a range of sports ey, CEO of SAPCA, said: “Mike will be pivotal in award-winning golf course architect – working and leisure projects. The practice has driving the programme forward to ensure quality on numerous golf course designs and restora- worked on high-profile projects such as and standards continue to be raised across the tion projects. Stoke Mandeville Stadium, the Wales Na- For the past 10 years, Cox has worked as a tional Pool, Stroud Rugby Club and a new project manager and has been involved in a di- grandstand at Epsom Racecourse. verse range of projects – from the restoration of part of the Trans-Pennine Way, ecological work for the Royal Society for the Protection of Birds to the Kings Cross redevelopment and latterly on park and infrastructure projects in Stratford, London in time for the Olympic and Paralympic Games this summer.
-IKE #OX WILL HELP 3!0#! TO RAISE STANDARDS IN SPORT AND 2OBERTS ,IMBRICK HAS ALSO WORKED ON PLAY FACILITY CONSTRUCTION -ILE %ND ,EISURE #ENTRE IN ,ONDON
70 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 4HE LATEST NEWS AND VIEWS FROM 3!0#!
3!0#! EXPERTISE CREATES WORLD CLASS FACILITIES
This summer, some 25 Games-Time the upgraded facilities will Training Venues (GTTVs) will be used by then be made available to athletes from more than 200 countries local communities for public to enable them to train and make their use after the Games. final preparations immediately prior to British expertise in and during the London 2012 Olympic designing and building state- and Paralympic Games. of-the-art sports facilities has been Schools, universities, sports clubs allowed to shine with many of the and leisure centres across London and GTTVs having been upgraded or built throughout the UK have benefited from by members of the Sports and Play Con- a £17m investment, bringing them up to struction Association (SAPCA). Here, world-class standards. As part of the Lon- the association gives a roundup of GTTV don 2012 drive to leave a lasting legacy, involvement by some of its members.
Sports facilities that have benefited from legacy investment to become GTTVs are: -ONDOlS FAST TRACKS s Barking Abbey School – Basketball Mondo, the official supplier of the athletic and Newham Sports Complex facilities, the s Becontree Heath Leisure Centre – track for the London 2012 Olympic Games, nine-lane, 400m, classic red Mondotrack will Water Polo has installed the same two-layer, prefabricat- provide a fast, albeit soft, surface for athletes s Brentwood School – Modern Pentathlon ed, rubber formulation Mondotrack surface gearing up for the athletic competitions. s Cardiff University – Football used in the Olympic Stadium to the adjacent Mondo also supplied handball goal posts to s Eltham College – Football warm-up track, as well as Mayesbrook Park Mayesbrook Park Leisure Centre and installed s Eton Manor – Aquatics Arena and Newham Sports Complex GTTVs. a sprung wood floor at Barking Abbey Sports – Volleyball Using Smith Construction as the main con- Centre and Hackney Community College for s Europa Gymnastics Centre – Boxing tractor for the warm-up track and Charles Games-time basketball training. These facilities s Goresbrook Leisure Centre Lawrence Surfaces at the Mayesbrook Park offer a lasting legacy for the local communities.. s Greenwich Academy – Gymnastics s Hackney Community College – Basketball s Langdon School – Taekwondo s Lee Valley temporary site – Basketball s Long Lane Junior Football Club – Football s Mayesbrook Park Arena – Athletics (track and field) s Mayesbrook Park Sport House – Handball s Manchester Grammar School – Football s Newcastle University – Football s Newham Sports Complex – Athletics (track) s Old Loughtonians Hockey Club – Hockey s Partington Sports Centre – Football s Redbridge Cycle Centre – Cycling s Redbridge Sport and Leisure – Badminton, Judo, Wrestling s Rokeby School – Indoor Volleyball s Sobell – Indoor Volleyball s Strathclyde University – Football s Warwick University – Football 4HE ,ONDON WARM UP TRACK OFFERS THE SAME /LYMPIC 3TADIUM SURFACE
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 71 4HE LATEST NEWS AND VIEWS FROM 3!0#!
#HARLES ,AWRENCE 3URFACES REFURBISHES TRACK AND FIELD
Mayesbrook Park Arena and Newham Sports Complex are the focus locations for athletics track and field event competitors and both have been fully refurbished by Newark-based Charles Lawrence Surfaces. At Mayesbrook Park Arena, the exist- ing athletics track and field events area were reconfigured and resurfaced using a porous polymeric system. The venue is particularly suited to jump and throw events with four full throwing cages, six shot putt areas and four javelin runways. At Newham Sports Complex the track reconstruction entailed a new, laser-leveled, macadam layer, provided by Woodholme Construction, followed by a Mondo prefab- ricated track system – similar to the system employed at the Olympic Stadium. 2EFURBISHING TRACKS AT -AYESBROOK 0ARK !RENA AND .EWHAM 3PORTS #OMPLEX
(OCKEY PITCHES ARE IN THE PINK
Currently in its 91st year, Old Loughtonians supplied by the Willmott Boddington Partner- These two hockey pitches were also con- Hockey Club in Chigwell is the UK’s home ship, which oversaw the installation of two structed by Spadeoak. of hockey with its men’s and women’s teams artificial turf pitches, floodlighting and an irri- “Working with the turf producer and in- both playing in the England National League. gation system on behalf of the club. staller, on behalf of the club, we were asked to Selected as the GTTV for hockey, the club’s Spadeoak, a leading contractor for macadam build two new, eye-catching, water-based hock- successful redevelopment is testament to the surfacing and sports construction, was given a ey pitches in spectacular blue and pink,” says benefits experienced when SAPCA members brief to produce two hockey pitches that mir- Spadeoak contract estimator Ben O’Connor. collaborate on a project. rored the playing characteristics of the pitches “The club previously had one water-based Initial construction consultancy, procure- built within the temporary Riverbank Arena and one sand-filled pitch, both of which were ment sourcing and project management were hockey venue in the Olympic Park. in need of significant renewal. Following the removal of the previous pitch surfaces it was found that the existing base systems were not suitable for resurfacing and that significant sta- 4HE BLUE AND PINK HOCKEY bilising works were necessary,” he says. PITCHES AT /LD ,OUGHTONIANS The existing slabbed surrounds to the (OCKEY #LUB REPLICATE THOSE AT pitches were subsequently upgraded to THE /LYMPIC HOCKEY VENUE new macadam by Spadeoak and new timber kickboards, replacement fencing and a noise reducing panel system, supplied by SAPCA member B&L Fencing, were incorporated to divide the two areas. Floodlighting was also upgraded to bring the level to the required 750 lux, which involved new HV cable upgrades as well as a sufficient supply of power to operate the new irrigation systems for both pitches. In total, Spadeoak has undertaken construc- tion projects at 15 Games-time and Olympic/ Paralympic venues.
72 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 ,OOKING FOR A SUPPLIER )NTERESTED IN BECOMING A 3!0#! MEMBER 4EL o WWWSAPCAORGUK
2EPLAYlS TIDY TRACKS
Athletics tracks and pitches at three GTTVs are benefiting from a unique cleaning process from sports surface maintenance specialist Replay. The Revive process, which uses a specially developed, single-operator machine to remove contaminants from in- filled and water-based synthetic turf carpet as well as polymeric surfaces, is being used at Mayesbrook Park Arena, Newham Sports Complex and Warwick University. Interchangeable and adaptable heads on the Revive machine mean that a double brush can be used to break up any contamination and remove it with (ARROD SUPPLIED KIT TO ALL ,ONDON HOCKEY AND FOOTBALL VENUES a powerful vacuum filter system for complete disposal off site. All three locations have service (ARROD SCORES WITH FOOTBALL agreements with Replay, with the sports surfaces being cleaned once a month. This AND HOCKEY EQUIPMENT will increase to once a week during the run up to, and during the London Games. Harrod has recently supplied sports equip- goals at Warwick University, when it was used ment to the football training facility at to host the two teams that were competing for Warwick University and will be supplying kit the final Olympic qualifying spot at the recent to other GTTVs which are due to house the test event held at the Ricoh Arena. 0UT TO THE TEST Olympic and Paralympic football and hockey “We are also supplying equipment to all athletes for pre-Games training. eight football training venues as well as Old BY ,ABOSPORT Harrod marketing manager Kevin Utton says Loughtonians Hockey Club – the GTTV for the company installed three sets of football hockey,” he says. In 2009, Labosport, the independent laboratory that tests sports surfaces and equipment, was commissioned by LOCOG to undertake a series of assessments of 3ETTING SPORTS SURFACING STANDARDS a large number of proposed GTTVs in and around the East London area. These Surfacing Standards Ltd (SSL) was appointed cricket training facility. Following the Olym- included athletics tracks, hockey pitches by the Olympic Delivery Authority (ODA) pic and Paralympic Games these sports and indoor facilities. and contracted by international project facilities will be inherited by the new Chob- Reports were issued to LOCOG on management company Leadlease to act as ham Academy, which will be situated within each facility, which commented on its clerk of work for the new sports facilities the Olympic Village – when the Queen ability to meet international sports federa- located within the Olympic Village. Elizabeth Olympic Park re-opens after the tion requirements. SSL’s brief was to oversee the design, the Games are over. As a result of this work, development and the construction of a full- The campus is expected to become a Labosport went on to: size synthetic turf training pitch, tennis and focal point for local families living at East Vil- s Advise on the technical specifications, netball courts, basketball courts and a large lage and the surrounding neighbourhoods. on behalf of LOCOG, for the Framework agreement tender process for the hockey competition pitches at the Olympic Park and the two GTTV 0ROATHLETICS EMPOWERS ELITE ATHLETES hockey pitches at Old Loughtonians Hockey Club. Proathletics has supplied and installed athletics field athletics, from grassroots to Grand Prix. s Produce the technical specifications for track and field hardware at Mayesbrook Park “We supply all hardware needed by an athlet- the tender process for the two GTTV Arena and Newham Sports Complex (on be- ics stadium, from starting blocks right through athletics tracks at Newham Sports half of Charles Lawrence Sports Surfaces) as to landing areas – including a complete range Complex and Mayesbrook Park Arena. well as the high performance athletic centres of throwing equipment,” he says. s Undertake construction inspections and at Lee Valley Athletics Centre and Loughbor- “We also have a long history in supplying final testing of the two GTTV hockey ough University. individual elite athletes with specialist athletics pitches and the two athletics venues to According to Proathletics director Adam equipment, such as the young discus thrower ensure they met international hockey Gray, the product range is aimed at track and Lawrence Okoye,” Gray says. and athletic federation requirements.
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 73 4HE LATEST NEWS AND VIEWS FROM 3!0#!
)NTERPLAY OFFERS A ' SURFACE FOR FOOTBALL AND HOCKEY
Artificial grass manufacturer Lano Sports has Hockey Federation (FIH). The surface also supplied a multi-purpose 3G surface to the offers added durability for extended post- football and hockey training facility within the Games legacy use. Olympic Park’s Athlete’s Village. Manufactured by using a unique blend of Built by Spadeoak Construction, the inno- two-tone, crimped, monofilament fibres, the vative, two-tone Lano Interplay surface was yarn’s curly shape gives a multi-directional specified because it satisfied the competitive coverage of the sand/rubber-filled surface and needs of both the international governing offers excellent abrasion resistance and con- body of football (FIFA) and the International sistent ball roll properties. ,ANO )NTERPLAY FOR FOOTBALL AND HOCKEY
!"'lS TIME SAVING GEOSYNTHETICS
Integrated within the Athletes Village in the Olympic Park are a series of high- performance training pitches that offer the latest generation synthetic surface facilities for hockey, tennis and Multi- Use Games Area (MUGA) applications. However, in order to deliver world-class playing surfaces its what’s underneath that matters as much as what’s on top. Martin Lambley, marketing manager at UK-based environmental protection company ABG, says: “Working with the project design engineers at the Athletes Village we specified and supplied a range of geosynthetic products including Pozid- rain drainage composite, Abgrid geogrids and Terrex geotextiles. “Geogrids are a cost-effective method of stabilising and strengthening areas of soft soils, prior to the installation and 4ARAFLEX 3PORT - %VOLUTION %CO &IT FLOORING HAS BEEN INSTALLED AT VOLLEYBALL '446S construction of the sports pitches. They help to ensure the playing surface re- mains level throughout the lifespan of the 'ERFLOR PROVIDES ELITE FLOORING SOLUTIONS installation and allow for effective pitch drainage below the surface. Thanks to recommendations from the As part of the agreements, Gerflor is sup- According to Lambley, ABGs Pozidrain International Volleyball Federation and the plying the same flooring system to volleyball Strip was used under the playing surfaces. International Handball Federation, Gerflor was GTTVs. This includes installation to three “This is a three dimensional cuspated chosen to supply more than 17,500sq m of courts at Sobell, one at Rokesby School and HDPE drainage core sandwiched be- flooring to the London 2012 Games venues. two volleyball plus two sitting volleyball train- tween two layers of a geotextile sheet; For this purpose, Gerflor developed a ing courts at Europa Gymnastics Centre. In it offers a dual function, which acts as a tailor-made flooring option: Taraflex Sport M addition, the handball courts at Mayesbrook drainage medium, a direct replacement to Evolution Eco-Fit. This free-floating system re- Park Arena GTTV have also been upgraded to the pipes and gravel and a separator layer duces the use of adhesive and volatile organic Traflex M Evolution Eco-Fit. between the sub-grade and the materials compounds emissions by 80 per cent and the After the Games all the upgraded facilities used in the pitch build.” material is easy to recycle after use. will be used by local clubs and communities.
74 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 The Sports and Play Construction the industry, in order to provide the from tennis courts and sports pitches Association, SAPCA, is the high quality facilities necessary for to playgrounds and sports halls. recognised trade organisation for the the success of British sport. SAPCA also represents manufacturers sports and play facility construction SAPCA represents a wide range of and suppliers of related products, industry in the UK. SAPCA fosters specialist constructors of natural and and independent consultants that excellence, professionalism and synthetic sports surfaces, including offer professional advice on the continuous improvement throughout both outdoor and indoor facilities, development of projects.
PRINCIPAL CONTRACTORS KEY
Construction, Design & Charles Lawrence Tennis Courts A Tennis Courts 4 Allen Avenue, Quorn, Loughborough, Surfacing of all Sports Facilities. Leicester LE12 8TR Telephone: 0844 448 4370 B Synthetic Pitches Fax: 0844 448 4371 Tel: 01509 563212 email: [email protected] Fax: 01509 561325 C Athletics Tracks Web: www.ambsports.com email: [email protected] D Multi Sports A D A B C D I J K N O P A D I J K P E Natural Sportsturf F Play Surfaces Honours Yard, Lodge Lane, Chalfont St Giles, Bucks HP84AJ To book your advertisement tel: +44(0)1636 615866 T: 01494 766673 F: 01494 766674 in the SAPCA directory call E: [email protected] David on www.charleslawrencesurfaces.co.uk www.thechilterngroup.co.uk +44 (0)1462 471902 A B C D O Q A D I J K O Q S A D J K P
DURA-SPORT LTD Unit C2, Chartwell Point, Chartwell Drive Wigston, Leicestershire LE18 2FT T. 0116 281 3200 F. 0116 281 3202 Design, Build & Maintain the Finest E. [email protected] Tennis Courts & Sports Surfaces Tel: (0116) 246 0500 Fax: (0116) 246 1561 Specialist Installers 01621 85 86 86 Email: [email protected] of Synthetic Surfacing for Sport & Play www.etcsports.co.uk www.fossecontracts.co.uk
A B D F A B D A D I J K O P S A B C D
To book your advertisement in the SAPCA construction maintenance equipment directory call David on St. Peter’s Works, Tewkesbury Road, Cheltenham GL51 9AL Tel: 01242 513251 Fax: 01242 226396 +44 (0)1462 471902 www.grimshawgroup.co.uk A D E F I J K O Q B D E Q
Hunter Construction (Aberdeen) Ltd, Unit 32, Clwyd Close, Centaur House, Hawarden Industrial Est, Thainstone Manor Lane, Hawarden, CH5 3PZ, Business Park, Inverurie T: 01244 533184 Hanslope, Milton Keynes, Buckinghamshire, MK19 7BX, AB51 5GT F: 01244 533184 POLYTAN SPORTS SURFACES LIMITED Tel: 01908 510414 / 511155 Fax: 01908 511056 E: [email protected] Phone: 0845 224 1416 Fax: 0845 224 1617 Tel: 01467 627290 Fax: 01467 625791 Email: [email protected], Email: [email protected] E-mail:[email protected] www.landunitconstruction.co.uk www.plattconstruction.co.uk www.polytansports.co.uk
B D E A D J K P Q B C D O
Newbury Berkshire t: 01635 34521 The Sports and Play Construction Association www.sandcslatter.com [email protected] can be contacted on: 024 7641 6316 SUPPLY AND INSTALLATION OF SURFACES AND EQUIPMENT FOR: L Multi-Sport Facilities Email: [email protected] www.sapca.org.uk L Cricket Facilities L Play and Educational Facilities D F
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 75 ANCILLARY CONTRACTORS, MANUFACTURERS & SUPPLIERS KEY
Abacus Lighting Limited G Adhesives Sutton in Ashfield ARTIFICIAL GRASS B&L Fencing Services Ltd Nottinghamshire, NG17 5FT MAINTENANCE Phone: 01527 882101 H Aggregate Producers www.abacuslighting.com www.artificialgrassmaintenance.co.uk Fax: 01527 882123 Tel: 01623 511111 I Equipment Suppliers Fax: 01623 552133 Tel: 01354 65 44 22 www.blfencing.co.uk Email: [email protected] specialist sports surface maintenance Fencing Specialists to the Sports Industry J Fencing Systems K S S J K Floodlighting L Indoor Structures M Paint Manufacturers
Bridome Ltd, The Courtyard, Wisley, Surrey GU23 6QL N Screening/Windbreaks Tel +44 (0)1932 350365 Fax +44 (0)1932 350375 !"# ! $%&'(')* www bonaryarns.com e. [email protected] www.bridome.co.uk '%&'(')* O Sports Surface Suppliers
O L M P P Surface painting/Line Marking Q Civil Engineers & Sports flooring · Sports surfaces Sports Lighting Specialists Groundworks www.cuphosco.com Tracks for champions R Irrigation & Pumping Design . Manufacture . Install . Maintain www.berleburger.com Tel: 01920 860600 Tel: 01422 200 143 Fax: 01920 485915 S Maintenance Email: [email protected] Tel: 0800 9886370 www.collinson.co.uk Email: [email protected]
O L K
Fabrieksstraat 13, 8281 BW Genemuiden, To book your advertisement The Netherlands. in the SAPCA directory call Unit 2, Swanston Steadings, 109 Swanston Road, Edinburgh, EH10 7DS T: +31 (0)38 425 00 50 F: +31 (0)38 425 00 51 SUPPLIERS OF ADHESIVES FOR ALL APPLICATIONS Tel: 0131 629 0437 E: [email protected] IN THE SPORTS SURFACE INDUSTRY David on Email: [email protected] Tel: 01889 271751 Fax: 01889 271161 www.edelgrass.com www.envirostik.com Email: [email protected] +44 (0)1462 471902 www.fieldturf.com
O G O
. $$ GEZOLAN AG T: +41 748 3040 % "$ '&*( *+# ! (-'( '% Switzerland email: ")"* ,,,! (-'( '+# www.gezolan.ch [email protected]
O O I O P I
" !#$ High quality sports posts, ! $ nets and tennis court equipment $ T: 0121 783 0312 "$"$ www.markharrod.comwww.maww maarkharrod.com F: 0121 786 2472 E: [email protected] Products for Sport www.hexasports.co.uk $$$$$ $ "
I I J K
Sports Facility Construction: Exhibitions & Seminars SAPCA regional exhibitions featuring the leading constructors of sports facilities and suppliers of related products and services, together with seminars on key aspects of sports facility design and construction.
FOR FUTURE EXHIBITIONS AND SEMINARS Tel: 024 7641 6316 or Email: [email protected] www.sapca.org.uk
76 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 ANCILLARY CONTRACTORS, MANUFACTURERS & SUPPLIERS
Murfitts Industries Limited Station Road, Lakenheath, Suffolk IP27 9AD Temporary Tel: 01842 860220 Fax: 01842 863300 buildings
Email: [email protected] www.mri-polytech.com www.neptunus.co.uk
O O L O
SPORTS PITCH REPLAY Maintenance Ltd www.playrite.co.uk Wesley House, Whittle Close, CONCEPT TO Newark, NG24 2DY CONSTRUCTION 01636 640506 [email protected] www.nottssport.com Tel: 01926 423918 T: +44 [0] 1455 883 730 Taking Care of Britain’s www.obriencontractors.co.uk Sports Surfaces.
O Q O I P S
280 Watford Road, St Albans, Herts, Support in Sport (UK) Ltd AL2 3DN Market leaders in the manufacture, design and construction Specialists in Tennis Courts and GG of sports fields and training complexes Multi Use Games Areas (MUGA’s) Tel: 01900 817837 Fax: 01900 817605 Tel: 01727 730707 :CV %]]Q` 1J ]Q` 8HQI email: sales@supportin sport.com [email protected] www.supportinsport.com www.sportscourts.co.uk
L O B D E J K O P Q R S A J N P S
Surfaces and equipment for sport, To book your advertisement play and leisure. in the SAPCA directory call Wood, PVC and Linoleum Flooring Solutions for Multiuse, Multisport or Specialist Sports Applications Tel: 01858 545789 0800 3891490 David on For more information call 01892 752306 Fax: 01858 545890 www.norsemanstructures.com email [email protected] e-mail: [email protected] +44 (0)1462 471902 www.tarkett-sports.com/english
I O L O
Thorn Lighting Limited Get it right the first time, use British Sugar TOPSOIL Durhamgate Spennymoor Co. Durham DL16 6HL Sports Synthetics sports pitch mainenance experts Buildings tel:// 08702 400 700 fax:// 08702 400 701 Tel: 01388 420042 Fax: 01388 420156 +44 1724 710 681 | [email protected] email:// [email protected] Email: [email protected] web:// www.technicalsurfaces.co.uk www.thornlighting.co.uk Tel: 0870 2402314 www.bstopsoil.co.uk www.veldemangroup.com
S K O L
Wright & Maclennan Ltd Camps Industrial Estate PROFESSIONAL SERVICES Kirknewton, Midlothian, EH27 8DF T: 01506 881486 F: 01506 883669 Cleaning, marking and lining of sports surfaces E: [email protected] Tel: 01342 311155 Fax: 01342 311156 www.white-line-services.com www.wrightandmaclennan.co.uk t: 01403 259400 I P S J e: [email protected] www.sportsconsultancy.net
To book your advertisement in the To book your advertisement in the SAPCA directory call SAPCA directory call David on David on Tel: 01536 400012 Fax: 01536 401953 Email: [email protected] +44 (0)1462 471902 +44 (0)1462 471902 www.surfacingstandards.co.uk
To subscribe to Sports Management, log on to www.leisuresubs.com email [email protected] tel +44 1462 471913 fax +441462 433909. Annual subscription rates are UK £27, Europe £37 rest of world £58, students UK £13 Sports Management is published each quarter by The Leisure Media Company Limited, Portmill House, Portmill Lane, ,OOKING FOR A SUPPLIER Hitchin, Herts SG5 1DJ, UK and is distributed in the USA by SPP, 75 Aberdeen Road, Emigsville, PA 17318-0437. Periodicals postage paid @ Manchester, PA. POSTMASTER. Send US address changes to Sports Management, c/o PO )NTERESTED IN BECOMING Box 437, Emigsville, PA 17318-0437. The views expressed in print are those of the author and do not necessarily represent those of the publisher The Leisure A 3!0#! MEMBER Media Company Limited. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise without the prior permission of the copyright holder. Printed by Manson Group Printers. © Cybertrek Ltd 2012 ISSN 1479/9146 4EL o WWWSAPCAORGUK
Issue 2 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 77 Product round-up sport-kit.net the search engine for leisure buyers
Wherever you are in the world, fi nd the right
PIC: PORSCHE TENNIS GRAND PRIX 2012 products and services 24 / 7 CONICA tennis surfaces by logging on to Sports offer a repeat appearance Management’s free search
For the fifth time in a row, the Porsche engine www.sport-kit.net Tennis Grand Prix, held in Stuttgart in April, relied on CONIPUR Tennis Force from CONICA sports surfaces. Tennis Certikin supplies Force is an ITF-classified all-weather water in-spa-ration clay court surface, where the clay chip- pings are bonded with polyurethane and Wet leisure supplier Certikin, in con- strewn with finely ground clay on top. sultation with DG Pool & Leisure, has Installation was by Sportas, which de- played a key part in the refurbishment veloped the system with BASF/CONICA. of the pool and spa and the selection of hydrotherapy equipment at Nuf- sport-kit.net KEYWORD field Health Club in London’s Covent conica Garden. Certikin installed four fluvo double track airbeds with air blow- ers, together with five jet stations for the circular spa in the pool’s centre. A seating area was also fitted with be- spoke water cannon/neck massagers. LED lights, supplied by the company, sport-kit.net KEYWORD were also installed. certikin
Life’s a beach with Rubb at Oakmead
Oakmead College of Technology the design, manufacture and deliv- LIW showcase for in Bournemouth took delivery of ery of the structure, which includes Hippo’s water play fun 1,202sq m of sand for a new beach two internal beach volleyball courts, volleyball facility at its LeAF Cam- complete with sand pits, to represent Hippo Leisure Products will be promot- pus. Rubb Buildings was tasked with a beach environment. The facility ing the versatility of its wide range of has a sidewall height interactive water play equipment at of 7.8m and features this year’s Leisure Industry Week (LIW). a clear playing height Managers of water leisure facilities can of 10m internally. The test out Hippo’s Squirtums, or see how courts are already in fun shapes and patterns can be made operation as an Olympic with sensory play panels to enable a training venue for men’s wide mix of ages and abilities to be en- and women’s interna- tertained. The company can work with tional teams from Brazil, most pool shapes and sizes. Greece and Great Britain.
sport-kit.net KEYWORDS sport-kit.net KEYWORDS hippo leisure rubb buildings
78 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 log on to www.sport-kit.net and type the company name under ‘keyword search’
ADI’s new Live Venue screen management
Stadium screen and broadcast spe- cialists ADI.tv has launched Live Venue. Billed as the ‘cloud computing’ of stadium screen management, it removes the requirement for a broad- cast studio at football clubs. Instead, ADI manages and delivers content to screens via high-speed fibre optic Heronrib for Tunis pool links from its central European Opera- tions Centre. The development not Heronrib matting from Plastic Extruders only saves stadium owners money in has been installed at the El Menzah sport-kit.net KEYWORDS many areas but also ensures a club’s swimming pool in Tunis. The swimming adi tv equipment never dates. pool forms part of the large Olympic complex and Heronrib matting has been laid around the side of the Harrod UK in the London 2012 spotlight pool and in the changing rooms. The product features an embossed slip- The Visa International Invitational resistant surface with impregnated Hockey Tournament was used in May anti-bacterial and anti-fungal additives. this year by the London 2012 Orga- It is specially designed for wet areas. nising Committee (LOCOG) to test key operations ahead of this sum- sport-kit.net KEYWORD mer’s Games. This included tests on heronrib the field of play, video referral, timing, scoring and pitch kit that had been supplied by sports equipment manu- facturer Harrod UK. On show for the first time were items such as ‘London Blue’ hockey goals; team and offi- cial’s shelters; and a unique range of sport-kit.net KEYWORDS hockey storage equipment. harrod uk
Man versus machine on The Mall in London Prestigious new surface Charles Lawrence Surfaces installed a temporary track on The Mall in Plexipave (UK) has recently installed London for a sprint battle between its Plexicushion Prestige surface in the man – British Olympic sprinter Mark new six-court indoor tennis facility at Lewis-Francis – and machine, a Edgbaston Priory Club, Birmingham. As BMW 320d ED, part of the BMW part of major redevelopment plans for London 2012 Olympic fleet. Lewis- the club, the Lawn Tennis Association Francis repeatedly launched from (LTA) has invested up to £5m to support the blocks, with both he and the and develop the club’s performance car being professionally timed and programme. The facility also includes their progress mapped. Acceleration, a permanent grass show court used for reaction time and speed were all the pre-Wimbledon international AEGON recorded across three distances. The classic women’s event. results saw man beating machine at sport-kit.net KEYWORDS all distances up to 30m. Beyond that, sport-kit.net KEYWORD charles lawrence the car started to outstrip the athlete. plexipave
Issue 3 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 79 SPORTS MANAGEMENT DIRECTORY
construction & surfacing fencing manufacturers indoor/outdoor surface line Indoor sports halls/temporary of sports facilities and supplier marking & maintenance or non - traditional structures
Cleaning, lining and resurfacing of sports surfaces The best in sports Tel: 0845 058 0644 facilities & surfaces Fax: 0845 862 2640 Email: [email protected] Call 0844 448 4370 www.white-line-services.com 01608 678238 www.ambsports.com [email protected] www.duralock.com to book your advert in the consultants SPORTS MANAGEMENT DIRECTORY Practice Made Perfect Interior " " " " " Call David now on Solutions Tel: 0800 3891490 +44 (0)1462 471902
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CAINE GROVE FIVE OAK LANE STAPLEHURST KENT TN12 0HT Tel: 01730 237100 TEL; 01580 890123 FAX: 01580 893626 www.interior-solutions.co.uk [email protected] CONTACT: ROY ROBERTS Temporary buildings FITLOCKERS Quality Affordable Timber Lockers T: 01923 770435 sales@fi tlockers.co.uk www.fi tlockers.co.uk www.neptunus.co.uk
Contact us for a FREE technical design and specification lockers/changing rooms service or a FREE brochure. Tel: 01902 796699 [email protected] exercise equipment www.zaun.co.uk G>9<:L6N;JGC>IJG: 8=6C<>C<HDAJI>DCHIDHJ>I:K:GN7J9<:I
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UÊÃÌ>>ÌÊEÊ,ivÕÀLÃ iÌ UÊ->`}ÊEÊ-i>}Ê UÊ,i«>ÀÊÊUÊ i>}Ê UÊ >Ìi>ViÊ*À}À>ÃÊ UÊ iÊ >À} UÊiiÀ>Ê i>}ÊEÊÊ ÊÊ >Ìi>ViÊ*À`ÕVÌÃ Tel: 01477 544 149 IZa/%-,%)'%,-&- Email: [email protected] :bV^a/hVaZh5g^Y\ZlVn[b#Xdb lll#g^Y\ZlVn[b#Xdb www.franciscoatings.co.uk
80 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 sales & marketing sports equipment suppliers sports surface maintenance & manufacturers
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sports flooring sports lighting Book your advert on our website and be seen by wet leisure play products over 33,000 buyers every month. Tel: 01623 511111 Fax: 01623 552133 Email: [email protected]
0 Picture courtesy of Cheshire County Sports Club %% & #% ('+) +,$ "!)/() (& #*#+ ---"!)/() (,$ www.abacuslighting.com , %#+. %,! Interactive Play Sports Lighting Specialists Flume Slides www.cuphosco.com Safety Solutions Plant Equipment and Maintenance Specialist Services to book your advert in the Seamless Coatings Call the Sales Team Today SPORTS MANAGEMENT Design . Manufacture . Install . Maintain to Discuss Your Booking DIRECTORY Hippo Leisure Products Ltd, Unit 18, Estover Contact us now for your Road, Estover, Plymouth PL6 7PY Call David now on Free Lighting Design 01462 431385 Tel: 01920 860600 Tel: + 44 (0) 1752 771740 E: [email protected] +44 (0)1462 471902 Fax: 01920 485915 Email: [email protected] www.sportsmanagement.co.uk W: www.hippoleisure.com
Issue 2 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 81 powered by
aZ^hjgZY^Vgn#Xdb DIARY DATES Worldwide events listings for leisure professionals
23-25 JULY 2012 18 SEPTEMBER 2012 Beyond Sport Summit The Future of Culture, The Congress Centre, London, UK Tourism and Sport This summit is an annual event that Westminster Studio, London, UK brings together the best sport-led social Entitled ‘Overcoming the fi nancial chal- ADVERTISERS INDEX innovators and infl uential, global lead- lenges to improve services’, this event ers to address sport’s role in driving will be chaired by Diana Shelton, vice AMB Sports 57 positive social change. It offers network- chair, Chief Cultural and Leisure Offi cers ing opportunities with more than 750 Association (CLOA) and head of leisure Association of Play Industries 65 infl uential fi gures in the worlds of sport, and tourism, West Oxfordshire District business, philanthropy and development. Council. During the event delegates will British Sugar Topsoil 61 Former British Prime Minister the Rt Hon fi nd out how to work effi ciently with lim- Cadburys IFC Tony Blair, international chef Jamie Oliver ited resources and examine what’s been and Paralympian Baroness Tanni Grey- achieved in terms of an Olympic legacy. Charterhouse 59 Thompson DBE will speak at the event. www.cloa.org.uk/events-calendar Forum Events 53 www.beyondsport.org email: jacqueline.gorman@neilstewartas- sociates.co.uk Gerfl or 49 2 AUGUST 2012 Granwood Flooring 21 Global Sports Industry Congress 18-20 SEPTEMBER 2012 Kensington Gardens, London, UK Leisure Industry Week Harrod UK 45 A powerful networking opportunity, NEC, Birmingham, UK Hippo Leisure 65 the congress brings together a cross- Sport at LIW will offer the latest ideas section of all the major interest groups and contacts required for developing Jacksons Fencing 54 in the sports industry, including Games sports facilities and creating programmes organisers, national ministries, corpo- that will inspire increased participation in Jordan 39 rate sponsors, sports professional service community sport. Visitors can source the Life Fitness 29-31 providers, contractors, suppliers, journal- latest products and services from more ists and other opinion formers. This year than 300 suppliers on the show fl oor, LIW 69 will offer a particular emphasis on Russia. keep up-to-date with industry trends Mark Harrod 13 Delegates will have the chance to learn with a free seminar programme and about the fast-developing Russian sports enjoy live demonstrations of the latest Neptunus Structures OBC industry and to meet the leading fi gures equipment to hit the market. New Events Ltd 11 who are driving it. www.liw.co.uk www.eventica.co.uk Norseman Structures 54 10-11 OCTOBER 2012 4-6 SEPTEMBER 2012 Leaders in Sport Summit O’Brien Contractors 59 IOG SALTEX Chelsea FC, London, UK Original Style 39 Windsor Racecourse, Berkshire, UK Now in its 5th consecutive year, this is a This annual, outdoor event embraces key football business event for senior ex- Plexipave 57 turf and sports surfaces, turf mainte- ecutives from international clubs, leagues, Polytan 7 nance equipment, children’s outdoor federations and brands. The programme play equipment and safety surfaces, of keynote presentations and panel Proludic 65 landscaping, outdoor leisure and facilities discussions will highlight youth develop- Replay Maintenance 45 management. It also offers a programme ment, commercial growth and security, of informative seminars on turf care. integrity and corruption in football. Rubb Buildings 37 www.iogsaltex.org www.leadersinfootball.com S&P Architects IBC
5 SEPTEMBER 2012 23 OCTOBER 2012 Spatial Structures 15 European Sports Development SAPCA Sports Facility Show Network Symposium 2012 Lee Valley Athletics Centre, London, UK STRI 59 Sheffi eld Hallam University, UK A special one-day event that comprises Tarkett 37 This event is held in collaboration with a series of informative and educational the Chartered Institute for the Manage- seminars together with an exhibition fea- Veldeman Structure Solutions 57 ment of Sport and Physical Activity (CIMS- turing specialists in the design, construc- White Line Services 45 PA) and the County Sports Partnership tion and maintenance of sports facilities. Network (CSPN). The theme is ‘Beyond A free seminar will include information 2012 – what’s next for sport and physical on raising standards, funding sources, sport-kit.net activity? Building partnerships between spaces for sport in a modern school and universities and industry professionals’. cost-effective renovation. For more information on our advertisers’ www.shu.ac.uk/ad/sport-symposium www.sapca.org.uk products log on to www.sport-kit.net
82 Read Sports Management online sportsmanagement.co.uk/digital Issue 3 2012 © cybertrek 2012 CHANGING TIMES?
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