Universidad de Especialidades Turísticas

UCT

BINNACLE OF COMUNNITY TOURISM AT

CARLOS GONZALO DEL SALTO JÁTIVA

Quito, December 21th , 2012

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DEDICATION

This binnacle is dedicated to the ones who were always there for me, supporting me in every possible way. To all my family because they always believe on me.

My friends, my teachers they are always be there when I need some advisement, and they teach me a lot.

But I need to say this: If God have not with me I couldn’t do anything in this life, and He deserves all the glory and Honor.

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INTRODUCTION

The theme of this binnacle is related to community tourism of Imbabura Province in the country of .

The profile of the tourist relates to 60 years senior Italian passengers. This binnacle show how can live and share experience with indigenous people.

Imbabura Province is the perfect place to see this type of tourism. They are consolidated and they have a lot of activities,so when you go to this province is prohibited return if you don’t share some activities with some community.

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CHAPTER I PROFILE OF THE ITALIAN TOURIST

The information I found regarding on Italian tourist that visit our country is as follows:

-They like to have a guide in Italian language.

- They like the colonial part of Quito and Cuenca, Andes and Galapagos.

- They like to travel in groups, they rather like joining groups which are more people who does not speak the same language.

- Looking for low prices but good quality.

- They normallytravel from July to September.

- They are mostly older people with an average age of 45 years onwards.

- They are very demanding tourists.

- Impatient tourists

- Tourists are very comparative this means that you are comparing all places they have visited before.

- Most are tourists are not very kind.

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SOURCE: COMMERCIAL UNIT AREA METROPOLITAN TOURING ITALY ETICA

GUIDES: MARCO VILLACIS, MONICA PUERTAS, SUSANA ARMENDARIS.

The Italian market according to the tourism ministry concludes that in September

2011, 980 people came from Italy and in September 2012, 979 people came from

Italy.

Comparativo Arribos - Mercados de Consolidación

Sep 2011 Sep 2012 2.806

3.000 2.723 2.600 2.500 2.406

2.000 1.750

1.583

1.452

1.404

1.377 1.345

1.500 1.345

1.124

1.020

980 979

1.000 775 500

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Italia

Chile

Brasil

Reino

Unido

Francia

Canadá

Holanda Argentina

TOURISM MINISTRY From January to September, 2012 the Italian visitors has had an increase of 3% of tourists to our country.

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Comparativo Arribos Acumulados Mercados de Consolidación Ene - Sep 2011 Ene - Sep 2012

40.000 37.149

35.000 31.781 28.007 30.000 26.451

25.000

19.741

18.403

17.339 15.848

20.000 14.938

14.531

13.618

12.743 11.030

15.000 10.679 9.275 10.000 7.356 5.000

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Italia

Chile

Brasil

Francia

Canadá

Holanda

Argentina Reino Unido Reino

TOURISM MINISTERY

CHAPTER II

CHOOSING OF ITINERARY

There were three options available to meet the tourist requires for this tour. The choosing has to be based on: access difficulty, durability and tourist infrastructure of the place. The three options presented were:

Tour 1

DAY 1

• 7:45 Meeting at Tourist Specialties University UCT

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• 08:00 Visit to Calderon crafts (if ease of local people and 15 min)

• 09:15 Otton View Point, and explanation of important environment details 15 min).

• 10:00 Stop at Huáchala (10 min)

• 10:30 Cayambe Biscuits tasting (10 min)

• 11:00 Stop at Miralago explain where the lagoon of San Pablo and province general facts (15 min)

• 11:30 Visit Ponchos Square in (20 min)

• 11:50 Plaza de Ponchos - Mindala (15 min)

• 12:05 Lunch in Mindala (1 hour)

• 13:05 Transportation to Mindala - Peguche (15 min)

• 13:25 Visit Peguche (visit looms and the German foundation Studiosus 25 min)

• 13:50 Transportation to Peguche - (25 min)

• 14:15 Arrival to Cotacachi and visit to the place (15min)

• 14:30 Accommodation and planning for community activities Cotacachi (30min)

• 15:00 Community activities (3 hours)

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• 18:00 Break time (1 hour)

• 19:00 Dinner in community (1 hour)

• 20:00 Community dance show (30 min)

• 20:30 End of activities

Tour 2

Day 1

• 07:30 Departure from the University of Tourism Specialties UCT

• 08:45 Stop at Oton Viewpoint (15 min)

• 09:30 Visit to Huachala (10 min)

• 10:20 Stop at Miralago (15 min)

• 10:50 Visit to Otavalo animal market (15 min)

• 11:05 Visit to Ponchos Square(20min)

• 11:25 Transfer Otavalo - (2 hours)

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• 13:25 Visit to Pimampiro and overview (10 min)

• 13:35 Transfer Pimampiro - Nueva America (1 hour)

• 14:35 Lunch at Nueva America community (1hr 25 min)

• 16:00 Accommodation and community activities (2 hours)

• 18:00 Planning for dinner and rest (30 min)

• 18:30 Dinner in the community

• 19:30 Evening activities organized by the community (1 hour)

• 20:30 Briefing and accommodation.

Day 2

• 07:00 Breakfast (30 min)

• 07:30 Check out (5 min)

• 07:35 Transfer Nueva America - Palahuco (25 min)

• 08:00 Visit to Palahuco and overview (10 min)

• 8:10 Walk to Palahuco hut (1 hour 45 min)

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• 9:55 Arrival to the hut, box lunch and rest (15 min)

• 10:10 Visit to River (20 min)

• 10:30 Arrival (1 hour 45 min)

• 12:15 Departure for lunch at Palahuco community (15 min)

•12:30 Community Lunch at 12:30 (1 hour)

• 13:30 Return to Quito (4 hours)

• 17:30 Arrival to UCT

Tour 3

Community tourism in the province of Imbabura

Day 1

07:30- 07:45 Pick up in the UCT university and then explanation about the tour.

07:45- 09:00 Transfers UCT – Oton

09:00- 09:30 Oton Viewpoint

09:30- 09:50 transfer Oton – Cayambe

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09:50- 10:00 Artisanal tasting biscuits.

10:00 – 10:30 Transfer between Cayambe - Miralago

10:30- 11:45 Miralago

11:45 - 12:15 Transfer between Miralago to Peguche.

12:15- 12:35 Peguche

12:35- 12:45 transfer between Peguche to Pychamba Family

12:45 - 13:15 Family Pichamba

13:15 – 13:30 Transfer between Pichamba Family to Mindala’s restaurant

13:30 – 14:30 lunch in Pinsaqui

14:30 – 14:45 Transfer between Pinsqui to Otavalo

14:45 - 15:15 Otavalo

15:15 – 15:35 transfer between Otavalo to Cachiviro

15:35 – 16:00 Cachiviro (Dominga)

16:00 – 16:20 Transfer between Cachiviro to Carabuela

16:20 – 16:40 Carabuela

16:40 – 17:00 transfer between Carabuela to La Calera

17:00 Calera Community

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DAY 2

07:00 - 08:00 Breakfast at the community

08:00 - 10:30 Activities of the community family

10:30 - 11:00 Break

11:00 - 11:10 Transfer between Calera to handicraft

11:10 - 11:20 Visit to woman handicraft

11:20 - 11:30 Transfer between handicraft to ethnobotanist garden

11:30 - 12:00 Ethnobotanist garden

12:00 - 12:20 Transfer between ethnobotanist garden to Cotacahi

12:20 - 13:00 Recognition of Cotacachi.

13:00 - 14:00 Lunch at Cotacachi

14:00 - 16:30 Return to Quito (UCT)

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CHAPTER III

TOUR OPERATION

COMMUNITY TOURS AT IMBABURA PROVINCE

Duration: 2 days/ 1 night

Nationality: Italian

Language: English

Interest: live and share community experiences

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TOUR SCRIPT

Community tourism in the province of Imbabura

Day 1

07:30- 07:45 Pick up in the UCT university and then explanation about the tour.

The first day of the tour is to give an explanation on the activities to be held on this day (Briefing) such us photography, walking, reap and sow, before leaving our meeting point will be the UCT.

07:45- 09:00 Transfers UCT – Oton

The route begins by explaining generalities of the city, and keeping going through the towns, mountains will explain each of them. The villages we pass are Calderon,

Guayllabamba, Cusubamba. When we are passing through Guayllabamba we will stop to enjoy a fruit called chrimoya and we could buy some so they can enjoy on the road. In the route we will see the xerophytic vegetation that is interesting, and I give the explanation about this vegetation. Volcanoes long as the weather can help us see the , Cotopaxi, Ilinizas, Tips, Fuya Fuya, Imbabura. And finally arrive at the viewpoint of Oton where we have our time to eat the box lunch.

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09:00- 09:30 Oton Viewpoint

Explanation about planting flowers, explaining sector route displayed banners site.time to take pictures and eating the lunch box

09:30- 09:50 transfer Oton – Cayambe

Explanation of farms, land reforms, Geodesic Mission, Cayambe volcano, Cayambe village.

Land Reform: It is known as land reform, therefore, to all the economic, social, political and legislative attempts to modify the structure of ownership and production of land. These reforms attempt to prevent the land is divided into a few hands and the owners (landowners) speculate on the value of the fields and do not encourage productive use.

Geodesic Mission: The French Geodesic Mission to the Royal Audience of Quito was a scientific expedition carried out in the eighteenth century the present territories of Ecuador to measure a degree of longitude on Earth Ecuador. It was one of the first modern scientific expeditions internationally. The main purpose was to check the shape of the Earth. Felipe V of Spain (cousin of Louis XV) gave

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their consent to the incursion into their domain with the condition that Spanish scientists also participate. The principal members of the French were the chemical and geographer Charles Marie de La Condamine, Pierre Bouguer physicist, astronomer and naturalist Louis Godin Joseph de Jussieu (1704-1779). Participants on the Spanish side were Jorge Juan and Antonio de Ulloa Santacilia and Spanish officers of proven loyalty and skills recognized. In Guayaquil were joined by one of the notables of the era Creoles Pedro Vicente Maldonado.

Cayambe: The canton of Cayambe is one of eight districts of the province of

Pichincha. It is located northeast of it and has an area of 1182 km ². It consists of eight parishes, three urban and five rural. Cayambe is in turn the main regional town. Its capital is the city canton of Cayambe, where it gathers much of its total population.

Its name is derived from the ancient town of Cayambis currently still live there.

Although its origin is prior to 1883, this date is taken as the time of its foundation as it was the first time the county was part of the province of Pichincha.

The Cayambe volcano lies on the western edge of the Eastern Cordillera of

Ecuador, in the Cayambe-Coca. It is the third highest mountain in Ecuador, with

5.790 meters (18.997 feet) above sea level, is the highest point that crosses the equator; Ecuador line actually crosses the volcano on the planet. It also has the distinction of being the only snow covered summit on the equator.

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09:50- 10:00 Artisanal biscuits tasting.

We stop to buy and taste the famous biscuits of Cayambe.

10:00 – 10:30 Transfer between Cayambe - Miralago

In this way we will go over the biscuits tasting and talking and in the province of

Imbabura giving some generalities and observing its physical environment.

10:30- 11:45 Miralago

Miralago a place where you can watch the flora and fauna of the area, its majestic volcano Imbabura, talking about one of the remnants of the last ice age. Lagoons and community tourism what this province has been example of it.

Imbabura Province: Imbabura is a province of the Northern Sierra of Ecuador, known as the "Province of Lakes" by the large number of lakes that are within the province, such as the San Pablo lake and ponds Yaguarcocha ("Lake blood ") and in Pimampiro Puruhanta and other minors: lake San Marcos, Piñán lagoons, lakes and Laguna Negra Mojanda between Sigsipamba and Mount Olive.

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It is the most touristic province of mainland Ecuador and the province with the highest European component of Ecuador. The provincial capital is Ibarra and major cities are Cotacachi, Otavalo, and Urcuqui . Apart from its lakes, the province has many other attractions, such as volcanoes Imbabura and

Cotacachi. The province is also known for its contrasts population so that the population is marked by various demographic factors, and has always been the core of crafts and culture. It also has two zones: the first warm and dry or steppe, known as Chota Valley which houses the capital and the warm subtropical

Ecuador Andes, known as the Intag and Lita (border with the province of

Esmeraldas). Imbabura has a population of 418,357 inhabitants, according to data from INEC (2010).

11:45 - 12:15 Transfer between Miralago to Peguche.

Headed by a road along the lagoon Paul can observe sector communities to reach

Peguche where explain a little more about this community.

12:15- 12:35 Peguche

Peguche or Piguchi is ancient toponymy belonging to the ancient language spoken by our ancestors Cara Caras grandparents, who came to these lands from the

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Caribbean islands. They arrived here about 2,000 years ago, through Caraquez Bay,

Manabi, and headed to the mountains of the Cordillera de Intac. Peguche means:

"steam (vapor) of holy water that falls from the top or bathing." As such, the name is because Peguche Peguche waterfall which has always been sacred to this day represents for the community. Many will say, paccha waterfall is Faccha or, if indeed, but Faccha or paccha means waterfall in Kichwa, the language of the Incas.

This language was spoken in these villages before the arrival of the Incas because it was Runashimy or intercultural language of trade and social.

Peguche is a small community located near Otavalo. Its inhabitants are very traditional lives. This community has survived through the years thanks to its excellent musicians and their skilled weavers. In the past, Peguche was a hectic place to be located in the path of the railway. However, since the 1980s, when the railroad ceased operations in the area, the people became more peaceful than it was. Agriculture is one of the basic means of livelihood for the locals.

12:35- 12:45 transfer between Peguche to Pychamba Family

12:45 - 13:15 Family Pichamba

The Andean Instruments Workshop Ñanda Mañachi located in Peguche, Otavalo

Canton, is owned by José Luis Pichamba who, besides making Andean instruments, teaches music and directs visitors to the traditional music group

Ñanda Mañachi.

The words "Ñanda Mañachi" mean in Spanish: "lend me the way."

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The group was formed in 1969 and continues to have, as before, 14 members originating from different communities and parishes of the province: Angochagua,

Quinchuquí, Natabuela, Carabuela, Peguche and Pajal, among others. The musical revolution began in Andean groups Peguche with Mañachi Ñanda formation.

The prestigious workshop has many students, especially during the summer because, at that time of year, Peguche is visited by many tourists attracted by the unique beauty of the place.

The Workshop Ñanda Mañachi began operating for over twenty years in the central district of Peguche. Consequently, it was necessary to open hostels to accommodate tourists and students of Andean instruments. Similarly, its success has prompted the founding of other similar workshops. The foreign demand is significant in this regard, as the Andean music, crafts typical of the region and its people rituals are highly valued internationally.

13:15 – 13:30 Transfer between Pichamba Family to Mindala’s restaurant

13:30 – 14:30 lunch in Pinsaqui

14:30 – 14:45 Transfer between Pinsqui to Otavalo

After a good lunch we headed to Otavalo a city that because of the importance of artisans has grown more and more.

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14:45 - 15:15 Otavalo

In Otavalo we will have the opportunity to visit your place of ponchos, additionally we gather a native guide Imbabura by Rune Tupari who will give a translation from Quechua to Spanish.

San Luis de Otavalo, Otavalo or simply, is a town in the province of Imbabura, in

Ecuador, located 110 kilometers north of the city of Quito. According to the chronicles of Ponce de León Sancho (XVI century) means "blanket all" in Aymara pukina.

Otavalo's indigenous majority Township richest of the Republic of Ecuador. It houses the largest indigenous market in South America and its products can be found worldwide.

Otavalo is a tourist area visited by people around the world and thus reveal their crafts that attract much attention of those who visit, just as prevalent ethnic race constituted them and strive to prevail both in the city and abroad.

La Plaza de los Ponchos is located in the middle of the lively and picturesque town of Otavalo, where you walk among thousands of tapestries, ponchos, bags heavy wool hand-knit hats, gloves, scarves, embroidered blouses, the famous strips that are used as belts by indigenous, espadrilles, shigras, dresses, scarves and more.

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15:15 – 15:35 transfer between Otavalo to Cachiviro

Only 20 minutes from Otavalo find Cachiviro community, we visit a traditional family of the community.

15:35 – 16:00 Cachiviro (Dominga)

Only 20 minutes from Otavalo find Cachiviro community which in Quechua means cane salt, this community located around the Laguna de San Pablo, has strived since its inception to work with the reeds, where we can find several crafts with it. In this place we may visit a mud house where a small workshop to demonstrate the production of mats and other handicrafts that performs Dominga.

16:00 – 16:20 Transfer between Cachiviro to Carabuela

A place where you can see the handiwork of sheep's wool to make various artistic models.

16:20 – 16:40 Carabuela

This community has evolved with the passage of time and has become known for his work in wool, this work is very handmade, but not the entire community and that gradually have been modernized, is the right place where we visit family in the Tower who tell us some of your craftsmanship. Carabuela as people longeva given sector as a Lord of the village of Qaras came to this place and sat down on a stone ball and from that moment the place was called Carabuela.

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16:40 – 17:00 transfer between Carabuela to La Calera

After having seen and heard de la Torre family life we head towards the Calera where will be our last stop of the day and where we will stay.

17:00 Calera Community

Calera community, comes from the word path joining Cal and lime form way, a very important material to help economic development of the community, in this place you can see a path that was made by people in the industry but with material

Cal in this community we also have family activities we have prepared Villagomez

Flores where we accommodate and also to rest of this trip.

DAY 2

On day 2 after our breakfast, we will develop some activities that have been prepared by the Villagomez family. Then we will move to the farm sector

Ethnobotany where we meet some of its natural products are harvested on this farm.

12:00 – 12:30 transfer between Calera to Cotacachi

Later of check out we went to the community of Cotacachi where we can make a small site survey

12:30 – 14:00 Cotacachi and lunch

Around the Cotacachi volcano, lies the town of Cotacachi walking distance of

Otavalo and Ibarra, known for its leather goods. Besides shopping, the city is a

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good base to explore the Crater Lake National Park Cuicocha and Cotacachi

Cayapas.

Cotacachi Ecuador is also known for having been the first city to elect an indigenous mayor. With a large indigenous population, both within the city and in the surrounding villages, this was an important and revolutionary step. It has a lot of energy, creating an atmosphere of solidarity and tolerance among different ethnic groups of Indians, mestizos and African American residents who live here, to the point that Cotacachi has won awards for its efforts in this field. The most notable of these awards was UNESCO.

The city of Cotacachi has remained remarkably healthy. Many of the buildings have been restored and refurbished. The city has attractive plazas and buildings are painted yellow, green and pink. In the central square, you can find the

Cathedral of Cotacachi, and worth a look inside.

We’ll take the lunch in a typical place called Vereñante restaurant.

14:30 -16:30 Return to Quito

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CONCLUTIONS

In conclusion, it was observed that the passengers were happy with the service and achieving a goal is the integration of the tourist with the community. One can say that the tour was an economic boon for the community and also rewarding for tourists to help people of low income.

SUGGESTIONS

• In typical visits is done in Oton was observed that the place is run down

and still many tourists go to see the state sector and deterioration of poor

infrastructure sector.

• In the path of the road to the waterfall Peguche shows that the municipal

government invested in banners and signs for a better location for the

attractions sector, but his look is observed that people of the same

community and destroys these signs, is a dirty place. Additionally people

do not have a need for identity as a chosen identity is the Inca culture, when

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the sector has a great history background of some native cultures. This topic is something that every person should be revalued and be proud of what their ancestors history was not copying a foreign identity

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THE ANEXXES

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