Universidad de Especialidades Turísticas UCT BINNACLE OF COMUNNITY TOURISM AT IMBABURA PROVINCE CARLOS GONZALO DEL SALTO JÁTIVA Quito, December 21th , 2012 1 DEDICATION This binnacle is dedicated to the ones who were always there for me, supporting me in every possible way. To all my family because they always believe on me. My friends, my teachers they are always be there when I need some advisement, and they teach me a lot. But I need to say this: If God have not with me I couldn’t do anything in this life, and He deserves all the glory and Honor. 2 INTRODUCTION The theme of this binnacle is related to community tourism of Imbabura Province in the country of Ecuador. The profile of the tourist relates to 60 years senior Italian passengers. This binnacle show how can live and share experience with indigenous people. Imbabura Province is the perfect place to see this type of tourism. They are consolidated and they have a lot of activities,so when you go to this province is prohibited return if you don’t share some activities with some community. 3 CHAPTER I PROFILE OF THE ITALIAN TOURIST The information I found regarding on Italian tourist that visit our country is as follows: -They like to have a guide in Italian language. - They like the colonial part of Quito and Cuenca, Andes and Galapagos. - They like to travel in groups, they rather like joining groups which are more people who does not speak the same language. - Looking for low prices but good quality. - They normallytravel from July to September. - They are mostly older people with an average age of 45 years onwards. - They are very demanding tourists. - Impatient tourists - Tourists are very comparative this means that you are comparing all places they have visited before. - Most are tourists are not very kind. 4 SOURCE: COMMERCIAL UNIT AREA METROPOLITAN TOURING ITALY ETICA GUIDES: MARCO VILLACIS, MONICA PUERTAS, SUSANA ARMENDARIS. The Italian market according to the tourism ministry concludes that in September 2011, 980 people came from Italy and in September 2012, 979 people came from Italy. Comparativo Arribos - Mercados de Consolidación Sep 2011 Sep 2012 2.806 3.000 2.723 2.600 2.500 2.406 2.000 1.750 1.583 1.452 1.404 1.377 1.345 1.500 1.345 1.124 1.020 980 979 1.000 775 500 - Italia Chile Brasil Reino Unido Francia Canadá Holanda Argentina TOURISM MINISTRY From January to September, 2012 the Italian visitors has had an increase of 3% of tourists to our country. 5 Comparativo Arribos Acumulados Mercados de Consolidación Ene - Sep 2011 Ene - Sep 2012 40.000 37.149 35.000 31.781 28.007 30.000 26.451 25.000 19.741 18.403 17.339 15.848 20.000 14.938 14.531 13.618 12.743 11.030 15.000 10.679 9.275 10.000 7.356 5.000 - Italia Chile Brasil Francia Canadá Holanda Argentina Reino Unido Reino TOURISM MINISTERY CHAPTER II CHOOSING OF ITINERARY There were three options available to meet the tourist requires for this tour. The choosing has to be based on: access difficulty, durability and tourist infrastructure of the place. The three options presented were: Tour 1 DAY 1 • 7:45 Meeting at Tourist Specialties University UCT 6 • 08:00 Visit to Calderon crafts (if ease of local people and 15 min) • 09:15 Otton View Point, and explanation of important environment details 15 min). • 10:00 Stop at Huáchala (10 min) • 10:30 Cayambe Biscuits tasting (10 min) • 11:00 Stop at Miralago explain where the lagoon of San Pablo and province general facts (15 min) • 11:30 Visit Ponchos Square in Otavalo (20 min) • 11:50 Plaza de Ponchos - Mindala (15 min) • 12:05 Lunch in Mindala (1 hour) • 13:05 Transportation to Mindala - Peguche (15 min) • 13:25 Visit Peguche (visit looms and the German foundation Studiosus 25 min) • 13:50 Transportation to Peguche - Cotacachi (25 min) • 14:15 Arrival to Cotacachi and visit to the place (15min) • 14:30 Accommodation and planning for community activities Cotacachi (30min) • 15:00 Community activities (3 hours) 7 • 18:00 Break time (1 hour) • 19:00 Dinner in community (1 hour) • 20:00 Community dance show (30 min) • 20:30 End of activities Tour 2 Day 1 • 07:30 Departure from the University of Tourism Specialties UCT • 08:45 Stop at Oton Viewpoint (15 min) • 09:30 Visit to Huachala (10 min) • 10:20 Stop at Miralago (15 min) • 10:50 Visit to Otavalo animal market (15 min) • 11:05 Visit to Ponchos Square(20min) • 11:25 Transfer Otavalo - Pimampiro (2 hours) 8 • 13:25 Visit to Pimampiro and overview (10 min) • 13:35 Transfer Pimampiro - Nueva America (1 hour) • 14:35 Lunch at Nueva America community (1hr 25 min) • 16:00 Accommodation and community activities (2 hours) • 18:00 Planning for dinner and rest (30 min) • 18:30 Dinner in the community • 19:30 Evening activities organized by the community (1 hour) • 20:30 Briefing and accommodation. Day 2 • 07:00 Breakfast (30 min) • 07:30 Check out (5 min) • 07:35 Transfer Nueva America - Palahuco (25 min) • 08:00 Visit to Palahuco and overview (10 min) • 8:10 Walk to Palahuco hut (1 hour 45 min) 9 • 9:55 Arrival to the hut, box lunch and rest (15 min) • 10:10 Visit to River (20 min) • 10:30 Arrival (1 hour 45 min) • 12:15 Departure for lunch at Palahuco community (15 min) •12:30 Community Lunch at 12:30 (1 hour) • 13:30 Return to Quito (4 hours) • 17:30 Arrival to UCT Tour 3 Community tourism in the province of Imbabura Day 1 07:30- 07:45 Pick up in the UCT university and then explanation about the tour. 07:45- 09:00 Transfers UCT – Oton 09:00- 09:30 Oton Viewpoint 09:30- 09:50 transfer Oton – Cayambe 10 09:50- 10:00 Artisanal tasting biscuits. 10:00 – 10:30 Transfer between Cayambe - Miralago 10:30- 11:45 Miralago 11:45 - 12:15 Transfer between Miralago to Peguche. 12:15- 12:35 Peguche 12:35- 12:45 transfer between Peguche to Pychamba Family 12:45 - 13:15 Family Pichamba 13:15 – 13:30 Transfer between Pichamba Family to Mindala’s restaurant 13:30 – 14:30 lunch in Pinsaqui 14:30 – 14:45 Transfer between Pinsqui to Otavalo 14:45 - 15:15 Otavalo 15:15 – 15:35 transfer between Otavalo to Cachiviro 15:35 – 16:00 Cachiviro (Dominga) 16:00 – 16:20 Transfer between Cachiviro to Carabuela 16:20 – 16:40 Carabuela 16:40 – 17:00 transfer between Carabuela to La Calera 17:00 Calera Community 11 DAY 2 07:00 - 08:00 Breakfast at the community 08:00 - 10:30 Activities of the community family 10:30 - 11:00 Break 11:00 - 11:10 Transfer between Calera to handicraft 11:10 - 11:20 Visit to woman handicraft 11:20 - 11:30 Transfer between handicraft to ethnobotanist garden 11:30 - 12:00 Ethnobotanist garden 12:00 - 12:20 Transfer between ethnobotanist garden to Cotacahi 12:20 - 13:00 Recognition of Cotacachi. 13:00 - 14:00 Lunch at Cotacachi 14:00 - 16:30 Return to Quito (UCT) 12 CHAPTER III TOUR OPERATION COMMUNITY TOURS AT IMBABURA PROVINCE Duration: 2 days/ 1 night Nationality: Italian Language: English Interest: live and share community experiences 13 14 15 TOUR SCRIPT Community tourism in the province of Imbabura Day 1 07:30- 07:45 Pick up in the UCT university and then explanation about the tour. The first day of the tour is to give an explanation on the activities to be held on this day (Briefing) such us photography, walking, reap and sow, before leaving our meeting point will be the UCT. 07:45- 09:00 Transfers UCT – Oton The route begins by explaining generalities of the city, and keeping going through the towns, mountains will explain each of them. The villages we pass are Calderon, Guayllabamba, Cusubamba. When we are passing through Guayllabamba we will stop to enjoy a fruit called chrimoya and we could buy some so they can enjoy on the road. In the route we will see the xerophytic vegetation that is interesting, and I give the explanation about this vegetation. Volcanoes long as the weather can help us see the Pichincha, Cotopaxi, Ilinizas, Tips, Fuya Fuya, Imbabura. And finally arrive at the viewpoint of Oton where we have our time to eat the box lunch. 16 09:00- 09:30 Oton Viewpoint Explanation about planting flowers, explaining sector route displayed banners site.time to take pictures and eating the lunch box 09:30- 09:50 transfer Oton – Cayambe Explanation of farms, land reforms, Geodesic Mission, Cayambe volcano, Cayambe village. Land Reform: It is known as land reform, therefore, to all the economic, social, political and legislative attempts to modify the structure of ownership and production of land. These reforms attempt to prevent the land is divided into a few hands and the owners (landowners) speculate on the value of the fields and do not encourage productive use. Geodesic Mission: The French Geodesic Mission to the Royal Audience of Quito was a scientific expedition carried out in the eighteenth century the present territories of Ecuador to measure a degree of longitude on Earth Ecuador. It was one of the first modern scientific expeditions internationally. The main purpose was to check the shape of the Earth. Felipe V of Spain (cousin of Louis XV) gave 17 their consent to the incursion into their domain with the condition that Spanish scientists also participate.