Automobiles & components / Asia ex Japan 2 May 2012
China Auto Sector Six drivers beyond the inflection point
• NDRC, PBOC data, and our M2 growth forecast all suggest the sector is entering an upcycle • We see two short-term, two medium-term, and two long-term
growth drivers that could trigger earnings upgrades • Geely and Great Wall should benefit most from the six drivers How do we justify our view?
Dongfeng, Brilliance and Great Wall What we recommend benefiting the most from the drivers. Overall, we see Geely and Great Wall benefiting the most from the six Medium-term drivers (exports growth drivers, and believe their
and dealerships). Over the next medium-term earnings growth will Jeff Chung two years, we believe there will be be more sustainable than that for (852) 2773 8783 greater margin and earnings [email protected] the joint-venture names. Among the upgrades by the consensus for the joint venture brands, Brilliance quality domestic brands, such as remains in the fastest lane, with a Great Wall and Geely, than for the key catalyst being the launch of its What's new joint ventures, due to: 1) the quality In our view, China’s auto sales are new 3-series in 2H12. We are brands having more dealerships in downgrading our rating for approaching an inflection point and the fast-growing inland regions, 2) we expect a sector rerating in 2Q12. Dongfeng to Outperform (4) due to strong export sales, and 3) quality its sluggish CV sales and the risk of We see six driving forces that could domestic players, such as Geely and it launching cheaper models. lead to a rerating of stocks beyond Great Wall, being able to improve the sales inflection point, and their margins and brand image How we differ believe quality domestic brands will much faster, given that they are benefit most from an upcycle. coming from a low quality base. We believe quality domestic brands will stand out as a result of higher What's the impact Long-term drivers (diesel SUVs earnings growth due to the six Inflection point. We maintain our and self-owned technology). We drivers. 2012 forecast for 9.2% YoY passenger- believe diesel-powered SUVs will vehicle (PV) sales-volume growth, and grow in popularity in China due to Key stock calls expect an inflection point to be their fuel efficiency. Great Wall is New Prev. reached in 2Q12 on the back of: 1) among the few automakers offering Great Wall Motor (2333 HK) National Development Reform diesel PVs. For Geely, a possible Rating Buy Buy Target price HK$20.30 HK$15.60 Commission (NDRC) statistics technology transfer from Volvo Cars Up/downside S 21.1% showing that the decline in car prices (Not listed) and platform-sharing should narrow its drive-train Brilliance China Automotive (1114 HK) is easing, 2) a People’s Bank of China Rating Buy Buy (PBOC) survey suggesting pent-up technology gap with its global peers, Target price HK$11.40 HK$11.40 demand will emerge in 2Q12, and 3) which would improve both Up/downside S 35.4% better market liquidity, (earlier in the companies’ long-term competiveness Dongfeng Motor Group (489 HK) year we raised our M2 growth forecast, and earnings visibility. Rating Outperform Buy on the expectation that an upcycle was Target price HK$16.20 HK$16.90 China Auto Sector: six driving forces Up/downside S 5.9% on the way). GWM Geely Brilliance DFM GAC Geely Automobile (175 HK) Five-star safety model available Rating Outperform Outperform Short-term drivers (safety and Brand premium advantage Target price HK$3.30 HK$2.30 brands). We believe sector Exports >10% of total sales Up/downside S 14.2% consolidation will lead to high- Inland dealerships >49% of total Guangzhou Automobile Group (2238 HK) quality brands taking market share Diesel SUVs >20% total of Rating Underperform Underperform sales from low-quality brands, allowing Target price HK$7.60 HK$6.80 most joint ventures and a few Significant drive-train Up/downside T (11.7)% technology upgrades domestic brands to see higher-than- Total 5 4 2 2 2 Source: Daiwa forecasts average sector sales growth. We see Source: Daiwa Note: Please refer to page 3 for details.
Important disclosures, including any required research certifications, are provided on the last two pages of this report. China Auto Sector 2 May 2012
How do we justify our view?