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The 9th International Conference on Coasts, Ports and Marine Structures (ICOPMAS2010) Tehran, Iran, 29 Nov.-1 Dec. 2010

SUSTAINABLE MANAGEMENT STRATEGIES IN COASTAL RESORTS OF WEST OF MAZANDARAN WITH ANALYSIS OF STRATEGIC FACTORS

Forough samadi , student of MS.c , tehran university , [email protected] 0T

Afshin danehkar , assistant professor , tehran university , [email protected] 0T Fatemeh azhari , student of MS.c , tehran university , [email protected]

Key words :Mazandaran Coast, Coastal Resorts, Strategic Management, SWOT Method

INTRODUCTION In the mechanical world today, travel has been the requirement of contemporary busy human and according to this need, in most countries, tourist has been as a development oriented.

Coastal tourism started in the 19th Century and stimulated by a combination of developments in transport technology and rising prosperity[1]. . Sandy beaches are prime sites for human recreation.arguably, it is the strong attraction of beaches that underpins many coastal economies, and wich countinues to fuel commercial developments, tourism and population shifts to coastal area[2].

In this study has used analysis of strategic factors that is called SWOT.SWOT matrix with regard to internal factors( include strengths and weakness) and external factors( include opportunities and threats) that provide a suitable base for presenting strategies.[3]

PROCEDURE: Length of coastal line of mazandaran province in contact by Caspian sea water is more than 487 km[4]. Only 22 km are accessible for public that also estuaries are in this range [5]. In this study, selected 4 coastal resorts in west of province that consist 8 managed coastal recreational area plans. from west to east, resorts are Mianhale of Ramsar, Valiabad of Tonekabon, Radiodarya of Chaloos and Hoseini of Noshahr(fig.1).

Fig.1) Studied coastal resorts location

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At first, based on documents and survey studies, internal strengths and weakness and external opportunity and threats are identified, and used internal factors evaluation and external factors evaluation .then in according experts's view that are familiar to these resorts, these factores had been weighted and ranked. In according SWOT matrix and total scores of internal factors and external factors, strategic position of each resorts was determined.

Fig.2) Strategic location chart of studied coastal resorts( listed numbers are number of each managed coastal resorts).

Conclusion: In according fig.2 Hoseini of Noshahr resort was in ST position.therfore strengths are more than weakness ,but, in compare with opportunity , is faced with more threats.Radiodarya of Chaloos, Valiabad of Tonekabon and Mianhale of Ramsar were in WT position that have stated weakness and threats are more than strengths and opportunities.therfore they are not located in ideal situation.hence in west of province in compare with the east ,despite of private sector ◌ُ s investment in industry of tourism, public resorts are not in a good situation.also, because proximity of Alborz mountains to Caspian sea, in this area, and consequently low extent of coastal plain, high population density and low self-purification power, are caused more pollution load in Caspian sea and coastal area.therfore , investigate to public resorts in west of province and equipping and preparing the east of mazandaran is caused , tourists that come to province do not accumulated and become executive of integrated coastal zone management will be considered.

REFERENCES: [4]- Ports And Maritime Organization.(2008),Boundaries Study Of Iranian Coast,Integrated Coastal Zone Management Plan. Jahad Water And Watershed Research Company. [5]-Danehkar,A.(2005),Critical Face From Mazandaran Coasts Ecosystem,Municipalities Educational Magazin,sixth year,No. 71, Pages 18-24 [1]- Davenport , J., Davenport, L. (2006), The Impact of Tourism and Personal Leisure Transport, Estuarine and Shelf Science, No 67, 280-292. [2]- Schlacher, A., Thompson, L.(2008), Physical Impacts Caused By Off- Road Vehicles To Sandy Beaches: Spatial Quantification of Car Tracks On an Australian Barrier Island, Coastal Research Journal, No 24, 234-242 [3]- Chang,Hsu-His., Huang,Wen-Chih.(2006), Application of a Quantification Swot Analytical Method, Mathematical and computer modelling ,No 43, 158-169