Asian Cities TW Retail 1H 2016
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Savills World Research1H 2016 Taiwan Asian Cities Report Taiwan Retail 1H 2016 savills.com.hk/research savills.com.hk/research 01 Asian Cities Report | Taiwan Retail GRAPH 1 Overview In contrast, online shopping is having Retail sales growth rate by sector, 2009– Taiwan is experiencing a recession, a positive effect on the logistics property market; effi cient shipment 2015 with GDP growth of only 0.85% in 2015, due to the subdued and storage management are key Department store sales Supermarkets Convenience stores Hypermarkets global economy and poor export factors for business success. Logistics 10 performance. The weak economy space which provides modern 9 has directly impacted Taiwan’s retail facilities is popular and usually 8 market, with retail sales totalling clustered in Taiyuan County, which 7 NT$4.02 trillion in 2015, only up by is well-connected to both the airport 6 0.3% year-on-year (YoY), the lowest and Taipei City. Some retailers even % 5 growth rate since 2008. prefer to establish logistics centres themselves, such as Momo, a local 4 online, TV and catalogue shopping 3 Department stores are the largest retail channel, with total sales of company, which spent NT$4 billion 2 NT$318 billion in 2015. Their market building an 80,000-sq m logistics 1 share reached 32.6%, followed by centre. 0 2009 2010 2011 2012 2013 2014 2015 convenience stores (30.2%) and hypermarkets (18.7%). However, the Department stores growth and speed of the department Due to the weak economy and the Source: Ministry of Economic Affairs, Savills Research & Consultancy store sector is moderating as the rise of e-commerce, annual sales in market becomes saturated. Ranked the department store sector increased by average sales growth from 2011 by only 4% in 2015, according to the Department of Statistics. This GRAPH 2 to 2015, supermarkets are the fastest sales growth was mainly due to new Online shopping products by category, growing retail channel, with an average growth rate of 6.2%, followed supply. The total sales of new supply, 2013–2014 by convenience stores (5.1%). Growth including T.S. Dream, Nankang factors for supermarkets include Citylink, Songshan Citylink and Breeze 2014 aggressive expansion (the number of Song Gao, is expected to reach NT$11 10.30% stores in Taiwan increased 6.3% to billion, and accounted for over 80% of 22.20% F&B 1,935 in the fi rst nine months of 2015), sales growth in the department store 10.30% 31.70% 6.30% Clothes and accessories and the application of membership sector. 2013 and loyalty reward points systems. 8.80% Cosmetic and detergents Existing market players in the Stationary and department store and retail mall entertainment Online shopping 17.10% sectors encountered challenges to 16.70% Telematics products Online shopping reached NT$216.7 30.60% billion in 2015, increasing by 5.3% increasing sales. In 2015, three major Other 5.90% YoY, helped by the popularity of department store groups, ShinKong 32.90% Mitsukoshi, Pacifi c Sogo and Far 7.20% smartphones. Annual sales in online shopping witnessed a 26% growth Eastern, witnessed a slow growth and in fi ve years, whereas Taiwan’s combined market share declined by retail sales only increased by 8.8%. 1% to 53%. ShinKong Mitsukoshi, the Source: Ministry of Economic Affairs, R.O.C According to the Department of largest department store group in the Statistics, food and beverage is the Taiwan market, only recorded annual most popular category, accounting sales of NT$79.5 billion, which was for 32.9% in 2014. The fastest growth 2.5% lower than its target announced GRAPH 3 was in the sales of telematic products, at the beginning of the year. Annual sales of department store groups, with the market share climbing from 2013–2015 6.3% to 10.3% in 2014. Breeze Center group, a fast growing retailer, continued to expand in Taipei 2013 2014 2015 The emergence of e-commerce City and opened one department 90 affects retail shops and the logistics store in 2014 and 2015 respectively. 80 sectors in different ways. Retailers Breeze Xinyi, their seventh store, was 70 are shifting their focus from physical launched in Q4/2015. The 12,700 ping 60 stores to online shopping and are of new retail space is expected to dedicating resources to developing generate NT$5.3 billion of sales in the 50 their online shopping platforms. fi rst year and push the group’s total 40 NT$ bilion The expansion of street-front shops sales up by 50 % to NT$24 billion in 30 is no longer a viable way of doing 2016. 20 business, therefore, retail stores, especially fl agship stores, are only Within a more competitive market, 10 really being retained as a showroom. department stores have to adjust their 0 ShinKong Mitsukoshi Pacific Sogo Far Eastern Breeze Center This trend will bring pressure on rents tenant mix constantly to ensure footfall. as the demand for retail space from Nowadays, having an exclusive brand Source: Savills Research & Consultancy retailers decreases. is an effi cient strategy to help separate 02 1H 2016 retailers from their competition, We also see an emerging trend in GRAPH 4 such as the newly-launched Breeze outlets. Gloria Outlets, close to the New supply of department stores, retail malls Xinyi, where one-third of the brands Taoyuan high speed rail station, was are exclusive. The goal of the major launched in 2015, with around 55,000 and outlets, 2000–2015 department store groups is to increase sq m of retail space and more than Department store Retail mall Outlet the proportion of exclusive brands to 100 brands. They are aiming for 350,000 40%. the mid- to high-end market, with tenants such as Loewe, Armani and 300,000 Food and beverage (F&B) continues Salvatore Ferragamo. Annual sales in 250,000 to play an important role in sales the fi rst year are expected to reach growth in the department store sector, NT$3.5 billion. 200,000 because it is not so easily replaced sq m 150,000 by online options. Space allocated to Mitsui Outlet Park, a joint venture F&B in department stores and malls between Farglory Group and Japan's 100,000 has surged in recent years. Newly- Mitsui Group, is scheduled to open in opened Mitusi Outlet Park has 25% Q1/2016. With around 45,000 sq m 50,000 of its space allocated to F&B and the of retail space and 220 brands, Mitsui 0 remodelled Breeze Center Nanjing is Outlet Park has set its sales target at 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 increasing the proportion of F&B to NT$6 billion. Owing to the launch of Source: Savills Research & Consultancy 40%. F&B not only attracts footfall, these two outlets, the market share it also increases sales revenues. of the outlet sector in Taiwan could For example, while annual sales of increase to 7.8% with total sales of ShinKong Mitsukoshi only increased NT$25 billion in 2016. TABLE 1 by 0.3% (NT$200 million) in 2015, F&B sales grew by 9%, accounting for 13% Outlook Signifi cant retail transactions (department of its total sales. Taiwan’s economic outlook will stores), 2015 remain subdued in 2016, and retailers Supply are more and more cautious about Unit From 2001 to 2015, 3.1 million sq expansion. Rents for street shops Transaction Area price Date Property Location amount Buyer m of retail space was added to could experience downward pressure (ping) (NT$ per (NT$ bil) Taiwan’s retail market. Retail malls in the coming year. Fortunately, ping) experienced a surge in supply as several foreign brands, including 62% of new space went to the retail fast-fashion, cosmetics and motor Zhongzheng 2/F, Taipei CTBC Life Oct district., 1.56 784 2,00,268 mall category. Department stores and vehicles, continue to search for Akihabara Insurance Taipei City outlets accounted for 32% and 6% opportunities to enter Taiwan. Their of new supply, respectively. The size actions are expected to have a of the retail malls typically ranged positive effect on the Taiwan retail ShinKong Xinyi district, Fubon Life Dec Mitsukoshi 27.0 20,910 1,292,845 between 30,000 and 100,000 sq m, market. Taipei City Insurance A8 which is double or triple the size of a department store. Dream Mall in Kaohsiung, opened in 2007, is the largest retail mall so far, with a total Source: Savills Research & Consultancy area of over 257,000 sq m, followed by Taipei 101 Mall (186,000 sq m) and Big City in Shinzui (228,000 sq m). GRAPH 5 While the retail market in Taipei City Number of stores for selected international is becoming gradually saturated fashion brands, 2010–2015 and more competitive, retailers have adjusted their expansion strategy, 2010 2011 2012 2013 2014 2015 especially for retail malls and outlets 70 which have larger space requirements. 60 Second-tier cities or new development areas with easy accessibility are 50 their target market. The former has 40 suffi cient population to sustain a new retailer and the latter can enjoy lower 30 No. of stores rents as well as rely on consumers from surrounding counties. From 2001 20 to 2005, 72% of new supply was 10 clustered in Taipei City. In contrast, the proportion has decreased to 38% 0 Uniqlo Zara GU Gap H&M in the past fi ve years, with eight of 21 new projects in Taipei City.