Website // kevingbender.com
Experienced marketer and content strategist, passionate about telling diverse stories that need to be told now, thereby engaging audiences to grow brands and drive results. Known for data-driven, omnichannel campaigns; inspiring, motivating energy; and inclusive, empathetic leadership that KEVIN strengthens teams and relationships.
SKILLS & COMPETENCIES
Omnichannel brand storytelling ᐧ Content + social marketing ᐧ Integrated digital marketing owned and paid retention, acquisition and engagement) ᐧ Original video series development, production + distribution (longform + shortform) ᐧ 6+ years of people management + inclusive team leadership ᐧ Inspiring + motivating energy ᐧ Creative direction: brand identity, voice creation + multiple product redesigns/launches ᐧ Competitive analysis + brand positioning ᐧ Consumer behavior trends + insights: specific focus in emerging media, food + wellness, TV + film) ᐧ Cross-functional relationships + partnership management ᐧ Copywriting + editing ᐧ WORK EXPERIENCE Wayfair Inc. Marketing Creative Strategy, Lifestyle Lead Dec 2019 - Present • Lead omnichannel marketing creative strategy and brand campaign evolution for AllModern.com (25.5M GRS March 2020) and JossandMain.com (27.5M GRS March 2020), unlocking creative content innovation while driving growth (+30% revenue YOY) GIRARD • Drive brand campaign ideation via creative brief execution informed by data-driven consumer insights and competitive analysis with a BENDER focus on paid social, app, influencer and digital channels, contributing to 133%+ lift in brand awareness and positive sentiment • Lead brand marketing and A/B testing strategies in reaction to COVID-19 customer demand shifts, resulting in top-performing retention and acquisition marketing content (video, app push and install, display, paid and organic social, email, site, content, PR, etc) for CSR “This Sale Gives Back” event across Lifestyle Brands (10% of profits donated to Feeding America, $2.3M+) • Lead top-performing brand asset workshop to identify creative and channel best practices, inspiring creative evolution roadmap
Havas Worldwide Consultant, Social Content Marketing and Brand Strategy (Freelance) May 2019 - December 2019 • Performed qualitative and quantitative analysis to derive strategic insights and consumer trends (focusing on CSR, DEI and social currency) upon which engaging campaigns and social content programs for brands and consumers could be produce while analyzing existing B2B and B2C pitches across categories, identify opportunities for further engagement
Scripps Networks Interactive Director of Content and Video Programming, Genius Kitchen October 2017 - June 2018 • Lead audience growth marketing, focusing on retention and acquisition, transforming Food.com from a recipe website to a pop-culture daily publishing and social-first streaming OTT platform for millennials, Genius Kitchen (1.2M+ downloads in 6 months) • Grow audience and digital footprint (+200% increase social footprint, +80% page views, +5000% video streams,182M PVs in March 2018) of the brand by managing integrated content development, production and programming across omni-channel ecosystem • Produce 100M+ view marketing campaigns and trending video series which featured diverse, emerging digital talent grounded in research and strategic insights (managing $3M budget) • Forge partnerships with International clients like Food Network Asia, Food Network South Africa, and production companies (BBC, Fremantle Media, WAM Media Group, Turncard Content) to create space for new, diverse voices in traditional American food media • Manage a dynamic team of social media managers, integrated marketers, and content producers in an environment that fosters 703.585.6207 // [email protected] Get in touch // Website // communication, creativity, collaboration, innovation and optimization Site Director, Food.com November 2014 - October 2017 • Launch and promote food.com App across platforms - “#1 Food and Drink App in the App Store” • Developed multi-platform site, mobile and social strategies for Food.com, supervising day-to-day operations and contributing to the
kevingbender.com re-evolution and redesign of the brand’s identity and programming (site, YouTube, Facebook, Instagram, Pinterest, video, email, etc) • Managed Site Manager and content interns with three years of consecutive YOY growth in page views and video streams @kevingbender Online Production Coordinator (June 2011 - Mar 2013) and Manager, Food Category Mar 2013 - Nov 2014) • Streamlined communications and processes between design, editorial, social media, product and engineering • Created content features ie. 50+ pop culture blog posts, articles, and “Friday Feed” newsletter, sent to 500,000+ subscribers • Project managed and executed digital initiatives for Food Network, Cooking Channel and Food.com including sponsored integrated ad sales campaigns, editorial experiences, major on-air launches and special marketing projects
CBS INTERACTIVE Account Coordinator, CBS Sports June 2010 - June 2011 • Launched, managed, and monitored 30+ major online advertising campaigns (20+ live simultaneously) for nationally recognizable brands across the CBS advertising network network, including a YouTube Super Bowl Takeover • Designed new reporting template which became the standard template for new coordinators at CBS Interactive • Submitted 35+ campaign delivery analysis reports to senior management
EDUCATION Georgetown University, Washington D.C. NYU Stern School of Business, New York, NY Bachelor of Arts, Deans List, Cum Laude MBA, Concentrations: Marketing; Entertainment, Media & Technology; Double Major: English (Performance Studies) and Leadership & Change Management International Government MORE ABOUT ME KEVIN Lifeline Counselor Volunteer, The Trevor Project 2012 – Special Projects and Partnerships Senior Ambassador, 2020 Do The WeRQ 2020 - Present • Volunteer 2x per month at national organization providing life- • Lead research and media partnership efforts to increase LGBTQ+ affirming and life-saving crisis intervention and suicide and BIPOC visibility, representation and equity in advertising prevention resources to LGBTQ youth industry, culminating in a national conference in 2021 • Selected from thousands of applicants to counsel youth in Chairman’s Award Recipient, Scripps Networks Interactive crisis on suicide hotline with empathy and calm June 2013 Panelist, UM Worldwide FutureProof Summit October • For professional excellence and outstanding initiative 2017, The Future of Digital Video University and Professional Theater Productions 2005 - Marketing Director, Mister Miss America by Neil 2010 D’Astolfo April 2020 - Present • Leading and ensemble roles in productions in NYC, Washington, • Produce viral video franchises and marketing plan execution D.C. and Baltimore for children and adults to drive ticket sales for Off-Broadway Production in 2021
STORIES I’VE TOLD
GIRARD (for more, please visit kevingbender.com) BENDER CONTENT MARKETING AND STRATEGY Do The WeRQ: Partnerships and Special Projects Strategy (June 2020) Joss & Main Brand Marketing Campaign & Creative Testing Agenda (April 2020) Brand Strategy, Twitter Marketing Assignment (April 2019) Mister Miss America, Theater Marketing Strategy Plan (June 2020)
VIDEO - SOCIAL SHORTFORM (700M+ views) Food Obsessions * Pizza Skulls (120M+ views on FB + IG) * Ice Cream Sandwich Cake (67M+ views on FB + IG)
Genius Kitchen Originals * Ask Nigella Lawson ANYTHING (RT by Nigella Lawson to launch show on Genius Kitchen)) * Taco Pizza With Eddie Jackson (Sponsored by Aldi) (1.1M+ views on FB) * The Art of the Perfect instagram (Sponsored by Google)
Food + Fun * Teddy Bears in a Bubble Bath (8M+ views on FB + IG) * Kitchen Villains (sizzle) * Rice Penguins
VIDEO - FULL EPISODES Carnivorous With Courtney Rada 703.585.6207 // [email protected] Get in touch // Website // * Carnivorous: Trailer * Cuban Fritas in Miami with Giorgio Rapicavoli * Hot Chicken in Nashville
kevingbender.com GK NOW: Full Episodes * GK NOW Promo with Akilah Hughes and Mike Locklear @kevingbender * A Friendsgiving Feast
Feast With Friends With Dan Churchill * Feast With Friends: Trailer * Taco Party
Famous Food Truck * Thai Tacos With Timothy DeLaGhetto and Harvey Morenstein