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2019 EDITION

n. – 1325-75 Middle English reputacioun < Latin reputātiōn- (stem of reputātiō) computation, consideration.

1 [The only study that provides a complete sector analysis of reputation for more than 300 companies in .]

CANNABIS PRODUCERS PRODUCERS REPUTATION # Position by sector ranking

Aurora Cannabis 21% Tilray 7% 3% 2% #1 21% #9 18% Score: Score: 5 18 55% 72% The Supreme Cannabis Canopy Growth 17% 7% 3% Company Inc 2% #2 21% #10 Score: 14 16% 58% Score: 5 75% CannTrust Holdings Inc 9% 3% Emerald Health 7% #3 Therapeutics 3% Score: 18% 6 71% #11 17% Score: 4 74% OrganiGram Holdings Inc 8% 2% 6% #4 Namaste Technologies Inc 3% Score: 17% 6 73% #12 17% Score: 3 74% HEXO Corp 8% 3% Vivo Cannabis Inc 5% #5 3% Score: 5 19% 70% #13 17% Score: 2 75% Cronos Group Inc 8% 3% Newstrike Brands 5% #6 19% 3% Score: 5 #14 16% 71% Score: 2 76% Aphria 8% 3% Wayland Group 5% #7 3% 17% Score: 5 #15 16% 71% Score: 2 76% The Green Organic 8% 3% Auxly Cannabis Group Inc 5% Dutchman Holdings 3% #8 17% #16 16% 73% Score: 5 Score: 2 77%

Good opinion | Bad opinion | Does not know enough | Does not know at all 2 FIRST COMPANY IN EACH SECTOR

Sector Company Score Department Stores / Mass Merchandisers 81 Web / Social Medias Google 80 Discount Stores 76 Drugstores Shoppers Drug Mart 76 Electronic / Technologies Sony 76 Food industry Kellogg 75 Home improvement Home Depot 72 Bank / Credit Interac 68 Medias CBC/Radio-Canada 66 Entertainment Cirque du Soleil 66 Bookstore / Music / Craft Chapters Indigo 66 Restaurants A & W 65 Groceries-Convenience Sobeys 65 Automobile Toyota 65 Shipping FedEx 64 Hospitality Sheraton 57 Insurance Finance CAA 56 Pharmaceutical Bayer 54 Transport WestJet 51 Energy Petro-Canada 50 Larges companies Johnson & Johnson 44 Breweries Molson Coors 42 Real estate RE/MAX 37 Telecommunications 36 Pulp / Wood Cascades 36 Industrial companies Boeing 25 Accounting and Management firms Deloitte 24 Cannabis producers 18 Loyalty LoyaltyOne 5 3 CANADIAN RANKING 2019 CANADIAN RANKING 2019

# Score

1 ►Canadian Tire 81 20 ►Sobeys 65 39 Walmart 56 2 ►Google 80 21 Panasonic 65 40 Nestlé 56 3 ►Dollarama 76 22 ►Toyota 65 41 Mastercard 56 4 ►Shoppers Drug Mart 76 23 ►FedEx 64 42 ►CAA 56 5 ►Sony 76 24 Honda 64 43 Hilton 56 6 ►Kellogg 75 25 LG 63 44 Loblaws 55 7 Microsoft 74 26 Danone 63 45 Winners 55 8 Amazon 74 27 Subway 62 46 Home Hardware 55 9 Samsung 73 28 Kraft Heinz 62 47 Marriott 55 10 Costco Wholesale 72 29 Maple Leaf Foods 62 48 UPS 54 11 ►Home Depot 72 30 Kijiji 62 49 Rona 54 12 Campbell 68 31 Purolator 62 50 Dare Foods 54 13 ►Interac 68 32 Staples 62 51 ►Bayer 54 14 McCain Foods 67 33 Tim Hortons 61 52 Michael's 54 15 Netflix 67 34 General Mills 61 53 Dell 53 16 ►CBC/Radio-Canada 66 35 Apple 58 54 Jamieson 52 17 ►Cirque du Soleil 66 36 Visa 58 55 ►WestJet 51 18 ►Chapters Indigo 66 37 Mark’s 57 56 ►Petro-Canada 50 19 ►A & W 65 38 ►Sheraton 57 57 The Hudson Bay Company (Hbc) 50

►First company in their sector 5 CANADIAN RANKING 2019

# Score

58 Canada Post 49 77 ►Molson Coors 42 96 ►Cascades 36 59 IBM 49 78 Procter & Gamble (P&G) 42 97 Starbucks 35 60 49 79 VIA Rail 42 98 Lowe's 35 61 Hewlett-Packard 48 80 RBC Royal Bank 40 99 CIBC 34 62 Giant Tiger 48 81 Bank of (BMO) 40 100 Reitmans Canada Ltd 34 63 48 82 Weston 40 101 Sleeman Breweries 34 64 Esso 47 83 Subaru 40 102 33 65 Blue Cross 45 84 Davids Tea 40 103 Ford 33 The Great-West Life Assurance 66 McDonald's 85 Coca-Cola 104 44 39 Company 33 67 Wendy's 44 86 Scotia Bank 39 105 SC Johnson 31 68 ►Johnson & Johnson 44 87 Delta 39 106 Nespresso 29 69 L'Oréal 44 88 Westin 39 107 Symphony Orchestra 29 70 Saputo 44 89 Mazda 37 108 Montreal Symphony Orchestra 29 71 PepsiCo 43 90 Hyundai Auto 37 109 Burger King 28 72 Boston Pizza 43 91 Labatt 37 110 Canadian National (CN) 28 73 Shell 43 92 Pfizer 37 111 Royal LePage 28 74 Nissan 43 93 ►RE/MAX 37 112 Biscuits Leclerc 28 75 TD Bank 42 94 ►Telus 36 113 LinkedIn 27 76 eBay 42 95 Keurig 36 114 Volkswagen 26

►First company in their sector 6 CANADIAN RANKING 2019

# Score

115 Yahoo! 26 134 Grand & Toy 21 153 Capital One Canada 18 116 Second Cup 26 135 PricewaterhouseCoopers (PwC) 21 154 18 117 Circle K/Mac's 26 136 Pratt & Whitney 21 155 Porter 18 118 DHL 26 137 Blackberry 20 156 GlaxoSmithKline 18 119 Parmalat 26 138 Kia 20 157 ►Aurora Cannabis 18 120 Olymel 26 139 TransCanada 20 158 17 121 ►Boeing 25 140 National 20 159 Ubisoft 17 122 Century 21 25 141 The Co-operators 20 160 Canpar 17 123 Canadian Pacific 25 142 Imperial 20 161 Roche 17 124 Bristol-Myers Squibb 25 143 20 162 Grant Thornton 17 125 Agropur 25 144 Kruger 20 163 Baxter 17 126 Tangerine 24 145 Lee Valley 20 164 Greyhound 16 Industrial Alliance, auto and home 127 Airbus 146 DeSerres 165 24 20 insurance 16 128 Unilever 24 147 Bell Media 19 166 KPMG 16 129 ►Deloitte 24 148 19 167 Novartis 16 130 Sephora 23 149 Desjardins Financial Security 19 168 Abbott 16 131 Facebook 22 150 ALDO Group 19 169 General Motors (GM) 14 132 Intact Insurance 22 151 Merck 19 170 Wawanesa Insurance 14 133 Ernst & Young 22 152 Twitter 18 171 Canopy Growth 14

►First company in their sector 7 CANADIAN RANKING 2019

# Score

172 Transat A.T. 13 191 Tembec 10 210 Teva 7 173 belairdirect 13 192 Lester's 10 211 Power Corporation of Canada 6 174 Sutton Group 13 193 Allergan 10 212 CannTrust Holdings Inc 6 175 comFree 13 194 Transcontinental 9 213 OrganiGram Holdings Inc 6 176 Green Shield Canada 13 195 Alcoa 9 214 Ricardo Media 6 177 Chrysler 12 196 Dicom 9 215 Three Times a Day 6 178 Irving Oil 12 197 Sandoz 9 216 Boehringer Ingelheim 6 179 Rio Tinto Alcan 12 198 HSBC Bank Canada 8 217 5 Canadian Natural Resources 180 CGI group 199 218 HEXO Corp 12 Limited (CNRL) 8 5 181 Amex Canada 11 200 La Coop fédérée 8 219 Cronos Group Inc 5 Resolute Forest Products 182 201 Novo-Nordisk 220 Aphria (AbitibiBowater) 11 8 5 The Green Organic Dutchman 183 Adrien Gagnon 202 Alcon 221 11 8 Holdings 5 184 Lassonde 11 203 AstraZeneca 8 222 ►LoyaltyOne 5 185 Group Germain Hotels 11 204 Syncrude 7 223 Accenture 5 186 Rogers 10 205 Postmedia 7 224 Tilray 5 The Supreme Cannabis Company 187 Fortis 206 225 10 7 Inc 5 188 SSQ 10 207 Ace Hardware 7 226 McKinsey 5 189 Eli Lilly 10 208 Economical Insurance 7 227 Farm Credit Canada (FCC) 4 Sanofi Group in Canada 190 Apotex 209 228 Emerald Health Therapeutics 10 (pharma, Pasteur, Genzyme and Merial) 7 4

►First company in their sector 8 CANADIAN RANKING 2019

# Score

229 Medavie 4 248 Wayland Group 2 230 SCA 4 249 Auxly Cannabis Group Inc 2 231 Janssen Ortho 4 250 ivari 2 232 Boston Consulting Group (BCG) 4 251 Amgen 2 233 Galderma 4 252 Leo Pharma 2 234 Purdue Pharma 3 253 Celgene 2 235 Namaste Technologies Inc 3 254 Shire 2 236 Concordia Healthcare 3 255 UCB 2 237 3 256 Astellas Pharma 2 238 Gilead Science 3 257 Kinder Morgan 1 239 TMX Group 3 258 Lundbeck 1 240 Takeda 3 259 Valeant 0 241 Bombardier 2 260 Bell -1 242 Craigslist 2 261 SNC-Lavalin -7 243 Sonnet 2 262 Huawei -10 244 Statoil 2 245 2 246 Vivo Cannabis Inc 2 247 Newstrike Brands 2

►First company in their sector 9 METHOD METHODOLOGICAL APPROACH

Study population Collection period

French- and English-speaking Canadians, aged 18 or over. Data collection was carried out from December 19th, 2018 to February 1st, 2019. Questionnaire Weighting and representativeness In total, 262 companies from 29 business sectors were assessed in order to adequately represent the players in the To ensure that the sample is representative of the entire various business sectors surveyed. adult population of Canada, raw data was weighted according to the actual distribution of the population based Sample on gender, age, regions, level of education, the presence of children in the household and mother tongue. Each company was evaluated by approximately 2,100 respondents. To limit the duration of the questionnaire, the The results are weighted using data from Statistics Canada’s total number of companies grouped by sector was split into latest available census, the 2016 census. 14 blocks of about 20 companies. In total, Léger conducted 30,593 interviews as part of this study. Margin of error

Data collection As a comparison, a probability sample of this size (n=2,100) would have a margin of error of +/- 2,1% with a confidence The study was conducted online. Respondents were interval of 95% (19 times out of 20). randomly selected from Léger’s Internet panel, a panel representative of Canada’s population which includes more than 400,000 members across the country. The survey was accessible through a hyperlink and a unique access code inserted into an email that was sent to the panellists targeted for the study.

11 SURVEYED SECTORS

29 sectors were surveyed in Canada in 2019

Accounting and Management firms Hospitality Automobile Industrial companies Bank / Credit Insurance Finance Bookstore / Music / Craft Larges companies Breweries Loyalty Cannabis producers Medias Department Stores / Mass Merchandisers Pharmaceutical Discount Stores Pulp / Wood Drugstores Real estate Electronic / Technologies Restaurants Energy Shipping Entertainment Telecommunications Food industry Transport Groceries-Convenience Web / Social Medias Home improvement

12 CALCULATION OF SCORES

Question Base Calculations % of GOOD OPINION – Reputation For each of the following % of BAD OPINION = score companies, please indicate if you REPUTATION SCORE have a GOOD OPINION, a BAD All respondents % of GOOD OPINION + OPINION, you DON’T KNOW IT (n=2,100) % of BAD OPINION + Awareness WELL ENOUGH to have an opinion % does not know enough = or you DON’T KNOW OF IT ALL. Awareness

13 leger360.com @leger360 /LegerCanada /company/leger360 @leger360