Nov. 2 2 l't~B N,SU Clip A sample of recent articles of interest to Morehead State University UNIVERSITY COMMUNICATIONS MOREHEAD STATE UNIVERSITY UPO BOX 1100 MOREHEAD, KY 40351-1689 606-783-2030 Lexington Herald-Leader Monday, November 2, 1998 ;:J{entucky colleges hired people to get the job done. promoting At UK, Michele Ripley, who was pub- lic relatic ns .md development director for · ~ its College of Fine Arts for nine years;·-,<! • was hired after a national search as the ·'i! newllllage marketing director. Before coming back to · l UK, Ripley was director ·: of :orporate promotions '. Marketing efforts at North American Pub- ' lishing Co. in Philadel-. .i get sophisticated phia. -. The marketing posi-. J By Holly E. Stepp tion comes with a ' . HERAI..DlEADER EDUCATION WRITER $55,000 salary. u.~'~l.l~est annual repor:t 1s Just the · On first glance,·the annual re­ . begrnmng of new marketing efforts port seems straight out of a For­ KCTCS ,s m the by the university. tune 500 company - thick, c e e process of hiring consul- _ - -. glossy _pages laden with photos Ripley Is ~ts to de".elop i~ cam- ','.''f hldiana focused on fue ~l!>gan, "Quali- and graphics. UK's market- pa1gn, which will be ·1y. education;'Lifetime opportunities," and · It's not a company promotion, ing director. launched by year's end. used ·~;and'ilirecfmail.; ... ",•~;; . ;1,.':.".,.t_,.~ I\<,.;·,•:<,~~ - ,-• ,:..•· ~ though. It's part of a national mar­ Neither organization•: . : -'it's;:workeil, Simpson said. Surveys keting campaign the University of knows yet how much it plans to spend on conducted after the cainpaigII found that Kentucky is using to boost its im­ marketing efforts. a.majority. of the state baa ·seen the com­ age. Following a national trend, . The move to marketing is driven in inercials and,recalled the s!ogan. two of the state's largest institu­ large part by a public that is more critical Dlffe~~t"goal~· tions - UK and the Kentucky of education. Other universities have used market• Community and Technical College "The marketplace for higlier education · ini(fo'r a variety of goals. For example, System - are borrowing a tech­ is getting.more competitive, and.universi- North Carolina State -· University in nique from the business world to ties are °expected to be more efficient and Raleigh has launched campaigns to intro­ emphasize their value. effettive," said Bob Sevier, a higher edu- duce.its new presidertt'an'd,position itself "It's about figuring out how to catiori marketing consultant. Sevier is vice as the·state's technology and science flag­ meet your. customers' needs and presidMf:of§TAMATS, a Cedar Rapids, ship/ }Vitjl slogans S:ui:)h~s-~Back liome making sure your customers ,Ipwa~!iiirii;tJii\thas worked with nu- witli'N.C:J,tate:" ~•''Si . know what_ you have to offer," =-'riieroll!!tpiiblii:-imiversities across the na- · ·•:..Fo1'~:the endgame.of its marketing said UK's Lloyd Axelrod, director tion. '.c . · · ·is siiiipie~·1gaining'status as a top 20 of public relations: ; · At UK, the challenge is made Oth~r models,; ·' " public;~cl) .univ~i).Y:. ·.. 0 • ,~,, _ "That means telling people about all easier by the popularity of Wild­ Indiana University in Bloomington, is the strong programs we· already have and cat basketball. But the road will one of the models for UK's effort. how they are getting stronger," Ripley be tougher for the.:1¼-year-old Axelrod, who directed communica- said.:·, · KCTCS. Hardly a hoµsehold · name, tions for Royal Caribbean cruise line, and UK plans to do some polling and re­ Joe Burch, UK vice president for universi- search before creating a campaign' that KCTCS, which governs 28 com­ ty relations, visited the Bloomington cam- could include ads, billboards or direct munity and technical colleges, pus earlier this year. mail · needs to raise its profile, said Tim Burcham, interim vice president At Indiana, marketing has meant com- . .There's already evidence of UK's ef- for external affairs. pletely revamping its public relations of- forts.'In·addition to its new annual report, "What we have to do is make lice. its_:Wor\d Wid~. Web site has been.revised sure that people know that we are ·' ' Relying· on just the news media to get with_:_,_in_ ore '.ffl"O,'·_pihics.,.,. and photos. the same high-quality colleges," out a message is too hit or miss, said ·--Fcir KC'fCS, getting more people to Burcham said. "At the same time Christopher Simpson, vice president for the -coll~ges drives its marketing plan, emphasize that we are the place public affairs and government relations. fl~~ Sllid.; ~. for the skills and degrees that are "Repo· rters don't always write the sto- •.- ;;:,,!!Ifs-dear when you look at the state's ii,,, demand in the job iruirl<et:" college-going rate, we haven't been selling ries we want or how we want, and the - II th 1 f th ed : . Both UK and KCTCS have people we want to target may not read the ~Pl!:. Ye;:Y, we_ . on e va ue O e u- cation we offer," Burcham said. newspaper," Simpson said. They'll know whether the planned ads So IU closed its news bureau - the worked if next semester's enrollment in­ traditional way of getting campus news cre;ises. out - and created a marketing office. !'KCTCS has a·role in creating·a well­ It began polling the public about its trained work force and spurring economic opinions of Indiana, and found, "Most development," Burcham said. "We can't people thought we were a strong universi­ do that if no one knows how good our ty but couldn't say why," Simpson said. schools are and (they) don't use them.'' THE COURIER-JOURNAL• MONDAY, NOVEMBER 2, 1998 . New teachers, some others to face FBI crimmiil background check Associated Press plies just to "certified" school em- 15 days running the prints through ·ployees; only state background its database containing millions of FRANKFORT, Ky. _ A state law checks will ·be performed -on new criminal records. The school system that goes into effect in January will "classified"·personnel, who mclude will decide~whether it or the appli• • require national criminal background ·1·anitors-ang bus driverLKevin':No'. cantpays'.the fee. ·cnecl<s on all new teachers, school and, attoiney•for the Kentuclfy De- Teacliers can be hired on a proba­ administrators and some other per- partment of-Education, said lawmak- tionary basis before the results come sonnel. ers were worried about the extra ex- back, Seiler said. Any record of a s~x Kentucky already requires a state pense of including classified employ- •crime or a violent crime will result m background check of all incoming ees especially·becausemostofthem instant.dismissal, according to the school employees but some educa- stay close to home. • . · statute. Teachers found to have other Otion''officials said° that·chec~ is not _. Kentucky S~ate _!'oµce perfo"'! the types"iof.'convictionst.such·· as bur­ 'iho'rough enoug~. ·· ·-~- · &ate oackgrou~d checks by comp~r- glary, would have a chance to ex- "The problem with only domg a mg apphcants thumbprmts with • 1 state background check is you ~nly those in th~ir computer database. p ~~rlotte Dixon, a first-year teach- get state crimes " said Marcia Seiler, The national background checks er at Estill County High School, said attorney for the' state Education Pro- will require prints of all ID fmgers to she did not mind undergoing both fessional Standards Board, which be compared with those in the FBl's the national and state background helped push the bill through the national cri!4!nal database. h ks General Assembly last spring. Prospect!ve school e!"ployees "."Ill. c ec · d" h "d ''With such a mobile rociety, we be fingerpnnted by their local pohce. "I think it's real1 Y goo , s e sat · just don't know about who's coming One copy oft be prints will be sent to "It provid~s to_t~ction J0!/eachers mto the state," she said. "We've the state potice and another will go and schoo_ ·• oar s, an I s some- closed one more loophole." to the FBI. thing parents should feel really good However, the new requirement ap- For $24, tlte FBI will spend 12 to,_ .~bout:z,- .P:,,:.C:.:' LE!xlngton Herakl-tlliidar, The Sunday lndepencjent, Ashland, Kentucky, Moridlly,_'f'!o9ember'2; ~~s· Sunday, November 1, 1998 ,Attprn~y joins Pikeville faculty - ,r. ~- .. Editoriallamnler. : ~..7,j;~:rv·~; .. ---.;.. ·K:::..,t;_,:~! PIKEVILLE - Paul E. · Jones, a partner with Baird, :.:• ::tt;1~;?::t~r-~~l~{~ ,_.,..,;.,: Baird, Baird & Jones, PSC, in Pikeville, has joined·the faculty at Pikeville College ~s Prepare state:;~,9r.·tlie jobs an adjunct professor who will • • • • • •,',•~. I • teach-a class in employment entucky has enjoyed the , ~use}t~dful ofJJi~~-paying jobs law-_ijii;i spring. same benefits from a robust · •skew the overall statistics. '·­ The· i:lass will focus on the K national economy as most of While jobs go unfilled in Lex­ Americans with Disabilities the rest of the nation with per capi- ington.and Covington, the unem-. Act, Family Medical Leave ta income steadily increasing in:the '- ·plqyirientrate continues'in·double Act, sexual. harassment, commonwealth.. _ . digii$in•Elliott andUiewis'coun-- workers' compensation and 1 1 wro,ign,µjtennination.- .-,. :, But those benefits have not·: " ties.'.A'declining 'nnddle-class in . ·. 11"•" ,.c· . , been shared,equally by all Kentuck- many Kentucky counties does · ]2.rie).\fonnet1y taugll~ at ~ians. Atthe:'same time the.stafeen- nofoode well'for.the state's fu- the college and at the J.Jmve~­ .