THE AUSTRALIAN NATIONAL UNIVERSITY MARANU College of Business & Economics INApril 2012 Quarterly Magazine The taste of branding Is bottled water more than it seems? The economics of hindsight The lessons of history for today’s economists Cyber-temptation Slacking in the 21st Century From the Contents Dean’s Desk The continuing success of the ANU College of Business Margin is published quarterly by and Economics is built upon the strength of its academic the Marketing and Development Features Office, ANU College of Business endeavour across the full range of business and and Economics. The taste of branding economics related disciplines. It is thanks to our legacy of Editor-in-Chief: Stephen Green research excellence that we count amongst our academic Honours graduate Ben Hamer on the influence of Sub-editors: Amy Taylor 08 branding on bottled water consumption staff some of the foremost authorities in their fields. The Janelle Entwistle College continues to attract leading practitioners in their T: 02 6125 6726 Cyber-temptation fields, and to provide a fertile environment in which to F: 02 6125 0744 Surfing the net on work time: three ANU PhD develop young talent. 12 E:
[email protected] students on the modern problem of cyberloafing The benefits of this healthy platform of high quality W: www.cbe.anu.edu.au/margin Graduate profile research for the College’s student population are Mail: Margin Economics graduate Rujia Wang enormous. Our teaching is research-led, meaning that Marketing and Development 17 Office our courses are informed by the latest research, and that ANU College of Business and The economics of hindsight our degree program design reflects the latest advances in Economics each discipline.