Design portfolio

amychristinaevans.wordpress.com [email protected] 07825163444 MALTESERs - Concepts, key visuals and POS suite design. Challenge: Was to make Maltesers the number one chocolate product everyone should be sharing during a night in and enhance the Mars brand. What I did: Came up with the initial scamped concepts. Created a selection of key visuals. Selected the strongest key visual design and built the bespoke Maltesers sofa which appears across the creative. I then designed a range of POS items which went to print.

Shelf wobbler.

Confectionary bay takeover with bespoke gravity fed units.

Key visual. Original scamp of the key visual. WRIGLEY’S EXTRA - Scamps, key visual creation and POS suite design. Challenge: To build a full path to purchase campaign - engaging the shopper at all touchpoints to build awareness of oral health care and trigger sales. What I did: Scamped and mac visualised the entire POS suite including a birds eye view of the shopping centre floor plan. I then artworked the units ready for print.

Gravity fed unit in Co-op. Experiential units: Counter, photobooth and iPad display unit.

HOD.

Key visual.

Scamp of the overall experiential sampling installation. DUREX - Scamps, key visual creation and POS suite design. Challenge: Durex have a vast range of products which they split into 4 categories, essential protection, enhanced selection, ultimate experience and playful pleasure. The task was to help navigate the categories in a low engagement area through eye catching creative sensitive to the Durex brand. What I did: Conceptualised, scamped and designed the overall look and feel. Created the key visual and designed the shelf display.

Visual of the overall look and feel.

Shelf strips and header board. SKITTLES ’Skittles V’s Fruit Ninja’ campaign - POS suit designed. 3D visuals rolled out to show out of store communications.

AIRWAVES - Key visual creation, microsite design, POS suite design, 3D visuals. Challenge: Airwaves needed to raise their profile in-store and so activated a competition to give shoppers the chance to win a ‘breathtaking driving adventure’. What I did: Airwaves wanted to engage with shoppers in-store as well as online. After creating the initial key visual I proceeded with the design of their competition microsite and all supporting POS items.

Microsite - competition entry page. Microsite - home page. M&M’s - POS suite design, 3D visuals and artwork roll-out. Challenge: For the past 3 years M&M’s have been running with the successful campaign ‘Sweet Sundays’. The campaign encourages consumers to purchase Mars sharing bags in order to recieve a free cinema ticket after a purchase of 4 pouches. What I did: Used the ‘Sweet Sunday’s’ creative to help hero our leading brand M&M’s. I scamped the POS suite range and then rolled out 3D visuals and final artwork.

Character standees.

FSDU.

Gondola end takeover in WH Smiths. SKITTLES ’Skittles V’s Fruit Ninja’ campaign - POS suit designed. 3D visuals rolled out to show out of store communications.

INTU Shopping centres - Concepts, scamps and Mac visuals. Challenge: Intu wanted to create something out of the ordinary with their hoardings. It was important to inform shoppers about what was under construction behind the hoarrdings but they wanted to do it in a fun and engaging way. The aim was to encourage shoppers to interact with the hoardings, getting them to upload pictures to social media sites and ultimately increase footfall at Intu centres. What I did: Came up with the concepts, scamped out the ideas and mac visualised them.

Film themed hoardings for the opening of a new cinema. Food themed hoardings for the opening of the food court. SKITTLES ’Skittles V’s Fruit Ninja’ campaign - POS suit designed. 3D visuals rolled out to show out of store communications.

SKITTLES - POS suite design, 3D visuals and artwork roll-out. Challenge: Skittles teamed up with popular gameing app Fruit Ninja to create, Fruit Ninja VS Skittles. It was an app you could download for free with the purchase of a limited edition promotional pack or from the POS items supporting the campaign. It proved hugely successful with around 3 million downloads. The campaign ultimately raised the profile ofS kittles and they’re now regarded as the number one sweet choice when it comes to playing on the console with friends. What I did: I designed the range of POS items and online media. I also created the final artwork.

Shipper.

Emailer. 6 sheet. Cubes. ABSOLUT LONDON - POS suite design, 3D visuals and artwork roll-out. Challenge: During the build up to the Queen’s Jubilee and the Olympics, Absolute London teamed up with artist Jamie Hewlett and produced a limited edition bottle with supporting illustrations. What I did: I used Jamie Hewletts illustrations to create a POS suite and created all final artwork.

Binoculars - for the viewing of GB events

Magazine advert.

FSDU. Barker. SCAMPING With a degree in Graphic Design and Illustration my drawing skills are often called upon. My scamps have been used for internal meetings, client presentations and pitches. Below are a selection of scamps and illustrations created for a variety of projects.

Mars - Bringing small independant shops into the future with Willingale’s Book and Gift Shop - This image formed part of Willingale’s brand identity and was used across innovative unit designs and digital media. Bronze and gold routes. their online and printed media. SCAMPING

These Wrigley’s Extra key visual designs were created for a client presentation. Wrigley’s Extra were launching another prize overlay for a campaign which was running for a second year. They wanted the creative to remain in keeping with the previous years, but revamp all elements. Mars wanted to sell in the idea of, ’a store within a store’, to large supermarket chains. I pulled together a quick scamp to help explain our thought process to the client. SCAMPING

M&M’s - These concepts and scamps were developed for Asda who wanted to create a film themed prize overlay using M&M’s to encourage more footfall in-store and down the confectionery aisle. amychristinaevans.wordpress.com [email protected] 07825163444