Wrigley Chooses Mediaedge:Cia MEC Wins In

Total Page：16

File Type：pdf, Size：1020Kb

FOR IMMEDIATE RELEASE Wrigley chooses Mediaedge:cia MEC wins in Singapore, Philippines, Indonesia and Malaysia SINGAPORE – February 8th, 2010 – Media agency Mediaedge:cia (MEC), www.mecglobal.com, announced today that following a media review they have been selected as media agency of record by Wrigley in Singapore, the Philippines, Indonesia and Malaysia. The appointments are effective immediately. Wrigley works with MEC in 10 countries around the world, including China and the UK. Said Stephen Li, CEO, MEC South & South East Asia “We are proud to have earned Wrigley’s business in these 4 new markets, and we look forward to leveraging our experience with the Wrigley brand in other parts of the world.” David Glass, APAC Regional Marketing Director for Wrigley said “Following a rigorous process we are delighted to announce the appointment of MEC as our media planning and buying agency in these four markets. We look forward to working together to ensure we have the best possible model consistent with our future brand and business plans. We’re convinced that MEC represents our best agency solution for the challenges ahead.” ENDS For more information, please contact: Nathalie Haxby MEC +44 20 7803 2319 [email protected] About Mediaedge:cia Mediaedge:cia (MEC) gets consumers actively engaged with our clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group. To find out more go to www.mecglobal.com. About The Wm. Wrigley Jr. Company The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands – Wrigley's Spearmint®, Juicy Fruit®, and Altoids® – have heritages stretching back more than a century. Other well-loved brands include Doublemint®, Life Savers®, Skittles®, Big Red®, Boomer®, Pim Pom®, Winterfresh®, Extra®, Starburst®, Freedent®, Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Eclipse®, Airwaves®, Solano®, Sugus®, Lockets®, P.K.®, Cool Air® and 5®. Wrigley is headquartered in Chicago , Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia . Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses. .

Copy Link

Recommended publications

SIMA ASEAN Thailand, the Place to Be in Southeast ASIA the Union of Two Major Exhibitions to Meet ASEAN Countries’ Agricultural Needs
ASEAN THE SOUTHEAST ASIAN AGRI-BUSINESS SHOW 17>19 September 2015 Bangkok Thailand www.sima-asean.com Southeast Asia, a market with high potential LAOS • ASEAN : Association of Southeast Asian Nations created in 1967. • Geo-political and economic organisation of 10 countries: the Philippines, Indonesia, THAILAND MYANMAR VIETNAM Malaysia, Singapore, Thailand, Brunei, Myanmar, Cambodia, Laos, and Vietnam. PHILIPPINES • These 10 countries are all part of the ASEAN Free Trade Area (AFTA) since 1993 CAMBODIA and will constitute a single market by 2015. • European Union’s 3rd trading partner*. • GDP growth rate of 5.8 % per year. MALAYSIA BRUNEI • 618 million consumers: 10 % of the world’s population. • Uprising middle class: GDP per person tripled in ASEAN between 1994 and 2011. SINGAPORE * Source: UBIFRANCE. Reach the leading agricultural market INDONESIA ! in Southeast Asia and be among the fi rsts to answer this area’s growing demand. Thailand Agriculture, key facts and figures 1 A key agricultural country in Southeast Asia with a continuing 3 % annual growth rate • 40 % of dedicated lands throughout the territory. • A strong and positive agro-food balance. A diversifi ed agriculture among which Rice Sugar: Sugar cane - 4th producer worldwilde Corn Cassava / Manioc: 4th producer Palm nuts: 4th producer Fruits & vegetables: pineapples (1st producer), mangos (3rd), bananas Some of the main livestock productions Poultry Beef Dairy cattle Aquaculture and fi sh Sources: FAO, Overseas Development Institute, World Bank. 2 Strong needs in farm inputs and mechanization • A continuing agriculture modernization to increase productivity and fi t the market expectations. • A national will of making Thailand become the “kitchen of the world” through the development of its agriculture and food industry, supported by government initiatives in favour of investments and productivity.
[Show full text]
NEW PLANT SELECTIONS for 2021 ANNUALS Year of the Sunflower the Sunflower Is One of the Most Popular Genera of Flowers to Grow in Your Garden
NEW PLANT SELECTIONS FOR 2021 ANNUALS Year of the Sunflower The Sunflower is one of the most popular genera of flowers to grow in your garden. First-time to experienced gardeners gravitate to these bold, easy to grow flowers. Sunflowers originated in the Americas and domestic seeds dating back to 2100 BC have been found in Mexico. Native Americans grew sunflowers as a crop, and explorers eventually brought the flowers to Europe in the 1500s. Over the next few centuries, sunflowers became increasingly popular on the European and Asian continent, with Russian farmers growing over 2 million acres in the early 19th century (most of which was used to manufacture sunflower oil). How to Grow and Care for Sunflowers: Sunflower seeds can be direct sown after the risk of frost has passed or started indoors. Seeds should be sown ¼” to ½” deep and kept moist. Taller, larger sunflower varieties have a large taproot to keep them rooted and do not do well when they are transplanted so direct sowing of those varieties is recommended. Choose a site, or a container, in full sun, with average fertility and good drainage. https://ngb.org/year-of-the-sunflower/ Proven Winners 2021 Annual of the Year – Supertunia Mini Vista® Pink Star Meet the newest star in our annual lineup! Take a closer look at Supertunia Mini Vista® Pink Star petunia to find ideas for incorporating it into your garden and learn what it needs to thrive. There’s no denying the popularity of Supertunia Vista® Bubblegum® petunia, and we know you are going to love her “little sister” – Supertunia Mini Vista® Pink Star.
[Show full text]
Effort to Reduce Carbon Footprint | Press Releases
PRESS RELEASE Wm. Wrigley Jr. Company Launches Effort to Reduce Carbon Footprint Enabled by Infosys Technologies World’s Largest Manufacturer of Chewing Gum Seeks to Transform Logistics Operations in Western Europe London, UK - November 20, 2008: In a move to extend its social responsibility leadership, the world’s leading manufacturer of chewing gum Wm. Wrigley Jr. Company is reducing the carbon footprint it creates in its logistics operations, Infosys Technologies announced today. Infosys is enabling Wrigley to transform its logistics operations by providing solutions and services in a pilot to determine how much carbon emissions are produced and subsequently may be reduced across the company’s truck-based shipping operations in Western Europe. “Managing our impact on the environment is an integral part of Wrigley corporate philosophy,” said Ian Robertson, head of supply chain sustainability at Wm. Wrigley Jr. Company. “We’re committed to making improvements across all operations but need an integrated enterprise system to measure progress. Infosys provided that solution and services to empower that process.” Early in the pilot, Infosys identified logistics operations in which Wrigley may reduce its carbon footprint by as much as 20 percent, and provided process consulting around operational adoption. The analysis will continue to evaluate Wrigley’s complex distribution network across six countries in Western Europe – spanning more than 44 million kilometers a year in shipments between suppliers, the company and its own customers and includes its distribution centers – for CO2 emissions emitted according to the UK’s Defra (Department for Environment, Food and Rural Affairs) standards. Infosys is using its patent-pending Logistics Optimization solution and carbon management tools to deliver the carbon footprint analysis to Wrigley as a managed information service.
[Show full text]
Market Achievements History Product
Wrigley ENG 15.03.2007 12:56 Page 170 Market a confectionery product.These products deliver a Since its founding in 1891,Wrigley has established range of benefits including dental protection itself as a leader in the confectionery industry. It is (Orbit), fresh breath (Winterfresh), enhancing best known for chewing gum and is the world’s memory and improving concentration (Airwaves), largest manufacturer of these products, some of relief of stress, helping in smoking cessation and which are among the best known and loved brands snack avoidance. in the world.Today,Wrigley's brands are woven into Wrigley is one of the pioneers in developing the fabric of everyday life around the world and are the dental benefits of chewing sugarfree gum - sold in over 150 countries.The original brands chewing a sugar-free gum like Orbit reduces the Wrigley’s Spearmint, Doublemint and Juicy Fruit incidence of tooth decay by 40%. Its work and have been joined by the hugely successful brands support in the area of oral healthcare has resulted Orbit,Winterfresh, Airwaves and Hubba Bubba. in dental professionals recommending sugarfree gum Chewing gum consumption in Croatia exceeds to their patients. the amount of 34 million USD and holds 34.8% of the total confectionery market (Nielsen, MAT chewing AM06). In comparison with the past year, the gum companies in the market has witnessed a 3.2% growth, and today, United States, but the industry Wrigley's Orbit is in Croatia a synonym for top was relatively undeveloped. Mr.Wrigley decided that quality chewing gum, holding the leading brand chewing gum was the product with the potential he position in the confectionery category (chocolates had been looking for, so he began marketing it excluded).This product holds 57.4% of the total under his own name.
[Show full text]
February 2014
february 2014 San Diego’s Garden Resource San Diego’s Independent Nursery Since 1928 TM In This Issue The Plants Of Love The Plants Of Love 1 BY MELANIE POTTER Red Roses 2014 Plant Trends 1 The “Plants Of The Year” Are... 1 The nursery used to sell a book entitled, Order early from a florist to avoid being left Words From Walter: Orchids 3 ‘Plants of Love’ by Christian Ratsch which empty handed, or buy your beloved a rose You Can Grow Blueberries 3 detailed the history of aphrodisiacs from A bush. Look for these red roses: Always and Old Ben: Bird Feeding Month 4 to Z, actually Achillea millefolium (Yarrow) Forever, American Dream, Chrysler Imperial, Home Vineyards 5 to Zingiber officinale (Ginger) with garlic, Darcy Bussell, Drop Dead Red, Firefighter, opium, and wheat in between. However, try In the Mood, Ingrid Bergman, Legends, Mr. Tool Shed: Product Highlights 6 passing any of those off as a valentine on Feb. Lincoln, Oh My, Oklahoma, O.L. Weeks, Specials, Coupons & Classes 7 14, and you are guaranteed to spend this day Olympiad, Papa Meilland, Trumpeter, and of love, sleeping solo on the sofa. Veteran’s Honor. Any of these planted now will deliver a bouquet this Discover Us! March or April! www.walterandersen.com Orchids facebook.com/walterandersens I asked our orchid buyer, Emily twitter.com/walterandersens Drury, which orchids would impress her as a gift on February Our Online Store 14, and her suggestions were: Watch Videos Cymbidiums, with their very showy, tall flower spikes that can be grown outside here and The “Plants Of The bloom again next year.
[Show full text]
Kosher Nosh Guide Summer 2020
k Kosher Nosh Guide Summer 2020 For the latest information check www.isitkosher.uk CONTENTS 5 USING THE PRODUCT LISTINGS 5 EXPLANATION OF KASHRUT SYMBOLS 5 PROBLEMATIC E NUMBERS 6 BISCUITS 6 BREAD 7 CHOCOLATE & SWEET SPREADS 7 CONFECTIONERY 18 CRACKERS, RICE & CORN CAKES 18 CRISPS & SNACKS 20 DESSERTS 21 ENERGY & PROTEIN SNACKS 22 ENERGY DRINKS 23 FRUIT SNACKS 24 HOT CHOCOLATE & MALTED DRINKS 24 ICE CREAM CONES & WAFERS 25 ICE CREAMS, LOLLIES & SORBET 29 MILK SHAKES & MIXES 30 NUTS & SEEDS 31 PEANUT BUTTER & MARMITE 31 POPCORN 31 SNACK BARS 34 SOFT DRINKS 42 SUGAR FREE CONFECTIONERY 43 SYRUPS & TOPPINGS 43 YOGHURT DRINKS 44 YOGHURTS & DAIRY DESSERTS The information in this guide is only applicable to products made for the UK market. All details are correct at the time of going to press but are subject to change. For the latest information check www.isitkosher.uk. Sign up for email alerts and updates on www.kosher.org.uk or join Facebook KLBD Kosher Direct. No assumptions should be made about the kosher status of products not listed, even if others in the range are approved or certified. It is preferable, whenever possible, to buy products made under Rabbinical supervision. WARNING: The designation ‘Parev’ does not guarantee that a product is suitable for those with dairy or lactose intolerance. WARNING: The ‘Nut Free’ symbol is displayed next to a product based on information from manufacturers. The KLBD takes no responsibility for this designation. You are advised to check the allergen information on each product. k GUESS WHAT'S IN YOUR FOOD k USING THE PRODUCT LISTINGS Hi Noshers! PRODUCTS WHICH ARE KLBD CERTIFIED Even in these difficult times, and perhaps now more than ever, Like many kashrut authorities around the world, the KLBD uses the American we need our Nosh! kosher logo system.
[Show full text]
Download Confectionery Category Advice
CATEGORY ADVICE 2021 • Market Insights • Must Stock Lines • Planograms www.bestwaywholesale.co.uk CATEGORY ADVICE Market Insight 2021 On the Go Chocolate Singles still have the largest Importance of Confectionery share of Confectionery with a quarter of all Confectionery is growing +2.7% in sales in Independent and Symbol Stores. Independent and Symbol stores. (Nielsen, I&S, 52 Weeks, 22.05.2021) Driven by more shoppers shopping local. (Nielsen, I&S, 52 Weeks, 22.05.2021) The Younger Confectionery Shopper Younger shoppers over index in confectionery in Independent and Symbol stores and they also spend more so are a Big Night In key demographic. Sharing products are (Lumina Intelligence Convenience Tracking growing the channel sales, with Programme data from w/c 11th November 2020 chocolate sharing +8.5% and to 26th April 2021) sugar sharing +5.9%. (Nielsen, I&S, 52 Weeks, 22.05.2021) Importance of Impulse 23% of shoppers in Independent and Symbol Seasonal Gifting Stores buy something on impulse. 17% of Confectionery Gifting is growing +18% and these impulse purchases are confectionery. driven by a growth in sales from events like 63% of shoppers purchase on impulse Xmas, Mother’s Day and Valentines. because of visibility and 28% of shoppers purchase because of promotion or PMP. (Nielsen, I&S, 52 Weeks, 22.05.2021) (Lumina CTP 2020) CATEGORY ADVICE Market Insight 2021 Clearly merchandise your main display by pack type (eg singles/duos), brand and best sellers in best locations. Drive impulse purchase with eye catching displays, then highlight high impulse lines like mints at the till point Stock the best selling Gifting range and next to Food/Coffee to Go Build exciting displays for Seasonal for the fresh breath mission.
[Show full text]
The Effect of African Leafy Vegetables on the Alleviation of Micronutrient Deficiencies in School Children Residing in the North West Province of South Africa
The effect of African Leafy Vegetables on the alleviation of micronutrient deficiencies in school children residing in the North West Province of South Africa. M van der Hoeven 22061207 Thesis submitted for the degree Doctor Philosophiae in Nutrition the Potchefstroom Campus of the North-West University Promoter: Prof CM Smuts Co-Promoter: Prof M Faber Assistant Promoter: Prof A Kruger May 2014 “Three passions have governed my life: The longing for love, the search for knowledge, And unbearable pity for the suffering of mankind. Love brings ecstasy and relieves loneliness. In the union of love I have seen In a mystic miniature the prefiguring vision Of the heavens that saints and poets have imagined. With equal passion I have sought knowledge. I have wished to understand the hearts of [people]. I have wished to know why the stars shine. Love and knowledge led upwards to the heavens, But always pity brought me back to earth; Cries of pain reverberated in my heart Of children in famine, of victims tortured And of old people left helpless. I long to alleviate the evil, but I cannot, And I too suffer. This has been my life; I found it worth living.” Bertrand Russell Adapted from Prologue – Autobiography of Bertrand Russell, 1951 ABSTRACT ABSTRACT Background Food and nutrition insecurity severely compromises the quality of life in farm communities in South Africa. Although food‐based approaches are more sustainable strategies to address malnutrition, most other strategies only target the alleviation of single micronutrients. Synergies between nutrients demand a wider scope; food‐based strategies need to focus on improving both overall diet quality and the well‐being of rural and urban populations.
[Show full text]
Wrigley Some Research Online to Help
The 7 Steps - April 1. CONTEXT Mindmap anything you know about the topic, including vocabulary. Do Wrigley some research online to help. Listening Questions 1 1. In what year was Wrigley founded? 2. QUESTIONS . 2. What was the first product William Wrigley Jr. sold? . Read the listening questions to 3. Why did he decide to focus on selling gum? check your . understanding. 4. When was the Doublemint flavor introduced? Look up any new vocabulary. 5. Who bought Wrigley in 2008? . 3. LISTEN Listening Questions 2 1. Which MLB team did the Wrigley family own and when did they sell it? Listen and answer . the questions 2. How old is Fenway Park? using full sentences. Circle . the number of times and % you 3. What does Koshien Stadium share in common with Wrigley Field? understood. 4. When was the first official night game played at Wrigley Field? . 5. How long did the Chicago Cubs go between World Series championships? Listening 1 1 2 3 4 5 . % % % % % Discussion Questions 1. What snacks did you eat when you were younger? Is gum a popular snack in Japan? Listening 2 1 2 3 4 5 2. How do you feel about huge companies investing in sporting teams? How does it benefit them? % % % % % 4. CHECK ANSWERS TRANSCRIPT 1 When it comes to chewing gum, the Wrigley name is one of the most famous. The Wm. Wrigley Read through the Jr. Company, or Wrigley for short, was founded by William Wrigley Jr. in 1891 and is transcript and headquartered in Chicago, Illinois. underline the When William Wrigley Jr.
[Show full text]
STCC Newsletter Dec 2016
DECEMBER 2016 | SWISS-THAI CHAMBER OF COMMERCE | E-NEWSLETTER #77 TOP NEWS SUPPORTED BY Deutsche Bank: Not following the Fed SEA Helpdesk: Thailand Geographical Indications Interview: Joerg Reding School News: Dr. Remo Gysin visited RIS Christmas market and celebration 2016 Legal Update: Thai Legal News Flash from Roedl & Partner THE PRESIDENT’S MESSAGE DEAR FRIENDS AND MEMBERS OF THE STCC puts a political outsider and as- tute businessman on the top of SERVICE one of the worlds most powerful economies and military forces. STCC CALENDAR It remains to be seen how this Wednesday 14th December 2016: will affect Thailand’s close re- Christmas Market @ Swiss lationship to the United States, School from 15:00 onwards one of Thailand’s major trading partners. Thursday 15th December 2016: STCC Stamm at Amari Boulevard PRESIDENT BRUNO G. ODERMATT What is interesting to note is Hotel, 18:00 with Fondue To “hope for the best and pre- how wrong all the pundits and Sunday 18th December 2016: pare for the worst” is a good political poll forecasters were Swiss Society Bangkok: motto in economics and our in predicting the outcome of Christmas Brunch for Families daily life; it comes to my mind this US election. As I take a and Kids at Moevenpick Hotel, when looking at the recent elec- keen interested in US politics, Sukhumvit 15 @ 11:00 tions we experienced this year. I usually follow the New York Thursday 12th January 2017: In April, the Netherlands, in a Times poll tracker throughout STCC Stamm at Amari Boulevard referendum, rejected a EU part- the election campaigns.
[Show full text]
Essential Deals Specials Apply from 8 January to 21 January 2018
Buyer’s Guide Essential Deals Specials apply from 8 January to 21 January 2018. Prices exclude GST. Nestlé King Size Novelty Bars Rainbow Bulk Confectionery Whittaker’s Slabs or Chunks 60g - 80g 24x Standard Range 1kg 45g - 50g 36x - 50x 1017167 Kit Kat 4 Finger 1020407 Boysenberries & Cream Slabs 1018069 Kit Kat Chunky 1018010 Strawberries & Cream 1025524 Almond Gold 1033127 Milkybar 1018008 Peaches & Cream 1091464 Creamy Milk *Sold in inners only 1038241 Jelly Beans 1091460 Peanut 1018110 Gloworms Chunks 1012196 Party Mix 1090454 Creamy Milk 1029958 Snakes 1090455 Fruit & Nut *Sold in inners only 39 39 05 1 ea* 5 ea 1 ea* Cadbury Novelty Bars 30g - 60g Cadbury Twin Pack Bars Ferrero Tic Tac Peppermint 24g 24x 20x - 50x 45g - 85g 24x - 35x 1091904 1029968 Moro Gold 5224329 Twirl Caramel *Sold in inners only 1025084 Time Out 1034790 Moro Gold 1034573 Picnic Bar 1035971 Crunchie 1035724 Crunchie 1034791 Picnic 1037488 Moro 1038135 Moro 1034683 Twirl *Sold in inners only 1017690 Flake Please see pricelist for full range of codes and flavours. *Sold in inners only ¢ 29 49 88ea* 1 ea* 1 ea* Eta Peanuts Range 60g Wonka Nerds or Gobstoppers Wrigley’s Eclipse Mints 34g 16x 1044172 Honey Roasted 25g - 50g 24x 1091760 Cool Breeze 1044174 Salted 1025451 Longlasting Gobstoppers 1091758 Peppermint 1090592 Nerds Neon 1044043 Fruit Berry 1013321 Nerds Rope 1091759 Spearmint *Sold in inners only 1091762 Intense 5204066 Apple *Sold in inners only 09 ¢ 75 1 ea 72 ea* 1 ea* Wrigley’s PK or Juicy Fruit Gum 14g Hubba Bubba Bubble Gum 35g 20x Wrigley’s 10 Pellet Range 14g 30x 30x 1035693 Outrageous Original 1090795 Eclipse Peppermint 1090817 Juicy Fruit 1049215 Strawberry Chunk 1090794 Eclipse Spearmint 1091468 PK 1050658 Groovy Grape 1012393 Airwaves *Sold in inners only *Sold in inners only *Sold in inners only ¢ ¢ ¢ ea* ea* ea* 56 56 63 professional.
[Show full text]
Toothfriendly Products
TOOTHFRIENDLY PRODUCTS FREEZER SPORTMINT CHEWING GUM Manufacturer roelli roelli Manufacturer Ricola Available in Switzerland Available in Switzerland BEBETO Manufacturer Kervan Available in Turkey GUM STAR STIMOROL Manufacturer Coop Manufacturer Mondelez Available in Switzerland Available in Europe BADERS PROTECT Manufacturer Chocolat Frey Available in Germany JILA TRIDENT Manufacturer Ferndale Manufacturer Mondelez Available in Australia, Asia Available in Europe BUBBLEBEAR Manufacturer Migros Available in Switzerland KÜSTENGOLD V6 Manufacturer Roelli Roelli Manufacturer Mondelez Available in Germany Available in Europe BUBBLICIOUS Manufacturer Mondelez Available in Europe VITAMIZE M-BUDGET / Manufacturer Raisun Trading AG M-CLASSIC Available in Switzerland CANDIDA Manufacturer Chocolat Frey Manufacturer Chocolat Frey Available in Switzerland Available in Switzerland XYLIX100 Manufacturer TopCaredent MENTOS GUM Available in Switzerland CHARITY GUMS Manufacturer Perfetti Van Melle Manufacturer Charity Gums Available in Europe Available in Germany YILDIZ NO SUGA Manufacturer Ülker (CCC) Available in Turkey DOC’S Manufacturer Kervan Manufacturer roelli roelli Available in Turkey Available in Switzerland OK GUM HARD BOILED CANDIES ELMA Manufacturer Valora Manufacturer Chios Gum Available in Switzerland Available in Greece BALMELOS Manufacturer Caramelos Cerdan OMNIXYLIX100 Available in Spain EVIDENT Manufacturer Top Caredent Manufacturer Top Sweets Available in Germany Available in Germany BONHERBA Manufacturer F. Hunziker PROKUDENT Available
[Show full text]