RAEDITA TANDAN Date of Birth

CURRICULUM VITAE PERSONAL OVERVIEW Name: RAEDITA TANDAN Date of Birth: 18TH OCTOBER, 1987 Languages Known: ENGLISH & HINDI Address: A-101, POSEIDON, VERSOVA, YARI ROAD, MUMBAI - 400058 Telephone: +919833557494 OBJECTIVE With over 8 years of successful editorial experience in the field of entertainment and close to 5 years of experience working at a Film Production House, I am eager for an opportunity to bring my experience and skill sets to a company, looking for someone creative, enthusiastic, dependable and capable of working within deadlines. FORTE • A filmophile passionate towards creating great cinema with the ability to envision the genesis of a creative idea and manage conceptual projects from beginning to end. • Having worked with some of the industries finest, I have understood the binding process of films and being a team player offering a fresh and dynamic approach to the world of entertainment. • Self-organized and quick – can multitask with the ability to identify and prioritize tasks independently. • Strong creative flair. • Excellent communication presentation, organizational, multi-tasking and time- management skills. • Fast learner. • Responsible ‘can do and ‘hand’s on’ attitude. • Perseverant. • Great research skills, with the ability to initiate and carry through research independently. • Keen understanding of multiple topics like Brand Management, Marketing, Digital Marketing, Celebrity Management, Project Management, Content Creation and Public Relations in the field of entertainment. • Adaptability to change. EXPECTATION To hold a responsible position in a congenial set-up that derives the most out of my potential. 1 EDUCATIONAL QUALIFICATION B.M.M. (Journalism) Studied B.M.M (Bachelors in Mass Media) from St. Andrew’s College, Bandra, Mumbai. Honors Graduate with 71%. RELEVANT EXPERIENCE Associate Producer & Associate Vice President (Marketing & Creative) – Abundantia Entertainment, Mumbai (from March, 2015 to present) Recent Work: 1.) Associate Producer: Shakuntala Devi (starring Vidya Balan and Sanya Malhotra, directed by Anu Menon) Films Worked On At Abundantia: 1.) Airlift (starring Akshay Kumar and Nimrat Kaur) 2.) Saat Uchakkey (starring Manoj Bajpayee, Anupam Kher, KK Menon and Annu Kapoor) 3.) Noor (starring Sonakshi Sinha, Kanan Gill, Shibani Dandekar and Purab Kohli) 4.) Running Shaadi (starring Amit Sadh and Taapsee) 5.) Toilet – Ek Prem Katha (starring Akshay Kumar and Bhumi Pednekar) 6.) Chef (starring Saif Ali Khan) 7.) Missing (starring Manoj Bajpayee and Tabu) 8.) Mitron (starring Jackky Bhagnani and Kritika Kamra) Original Web-Series Worked On at Abundantia: 1.) Breathe (starring R. Madhavan & Amit Sadh) – An Amazon Prime Original, created by Abundantia Entertainment 2.) Breathe – Into The Shadows (starring Abhishek Bachchan & Amit Sadh) – An Amazon Prime Original, created by Abundantia Entertainment On-Going Projects At Abundantia: (Film & Web) 1.) Hush Hush (Series in development with Amazon Prime Video) 2.) Chhori – Starring Nushrat Bharucha 3.) Begin Again – Hindi Remake (Film in development, to be directed by Shashanka Ghosh) Job Responsibilities: • Work closely with writers, directors, studio executives and content producers to develop concepts and story ideas into bonafide content for production and release for theatrical and OTT platforms. • Daily engagement with core creative teams to supervise and manage the creative and production development process through requisite stages. • Track the progress of content creation set against specified timelines and sanctioned budgets. 2 • Being involved in every aspect of the films being produced by the company, starting from the development stage, all the way to the release of the film. • Ideating, strategizing and implementing the entire Marketing and Publicity Campaign for all our films – posters, teaser, trailers, dialogue promos, songs, etc. • Conceptualizing and cracking in-film branding and out-of-film associations for all our films and seeing them through to the end. • Ideating, strategizing and implementing the entire Digital Campaign for all our films, which includes making a separate Digital Campaign for the lead actors/director of the film and the film’s official pages, across all Social Media platforms. • Planning the entire PR campaign for all our films. • Coordinating all Marketing, Digital and PR related activities with the lead actors/director of the films. • Taking care of the Corporate Communications for the company. • Ideating, strategizing and implementing the Digital Strategy for the company. • Organizing special screenings of our films for media veterans. • Organizing/Managing industry screenings. • Maintaining good relations with all corporate, film and entertainment related media. • Carrying out specially commissioned researches on scripts of our films/completed films. • Buying industry and film related researches from companies like Ormax, to keep the team up to date on latest happenings, changing taste of audiences, etc. • Keeping a tab on industry trends. Senior Assistant Editor at FILMFARE magazine, WWM (Times Of India) in Mumbai (from August, 2012 to March, 2015) Job Responsibilities: • Contributing to exclusive news and happenings in the film industry. • Constantly helping revamp brand Filmfare, the magazine and the website and its social media properties for online markets. • Conducting interviews with prominent film stars, directors, producers, fashion designers and technicians. • Conceptualizing and handling the entire production work for most magazine shoots. • Working on brand extensions for the company. • Creating promotional material for the magazine. • Maintaining contacts with actors from the film industry. • Independently handling varied columns for the magazine and overseeing all the other sections. • Being responsible for selection of photographs in all the features. • Ideating and formulating cover stories, features, interviews and exclusives. • Sub-editing and copy checking stories for the magazine and website. • Brainstorming and executing advertorials to get added revenue for the magazine. • Being closely involved with the Ad sales team in order to bridge the gap between the Ad sales and Editorial Team. Also, helping the ad team with concepts in order to get more revenue for the magazine. 3 • Organizing events for the magazine and its sister publications, like the Femina, Grazia, Top Gear, etc. • Handling existing award shows with team members, namely the Filmfare Awards (North, Hindi Film Industry) and the Filmfare Awards (South). • Responsible for ideating and creating newer award shows like the Filmfare Glamour & Style Awards and the Filmfare Awards (East). • Maintaining decorum in the office. • Being actively involved in every aspect of the content for the magazine and website. Editor at STARWEEK, Magna Publications in Mumbai (from July 2011 to July 2012) I was an integral part of the weekly film magazine, StarWeek, right since its inception in 2009 and became the Editor of the magazine in July 2011. Joint Editor at STARDUST, Magna Publications in Mumbai (from February 2012 to August 2012) As a senior in the team, I have played multiple roles on the creative and content side in the capacity of an Editor, similar to my role in Filmfare. Editor - SHOWTIME, Magna Publications, Mumbai (from March 2011 – March 2012) I joined the company in May 2007 and was promoted to the Editor of the magazine in 2012. OTHER INTERESTS • Have written several articles for the Marble Arch School Newsletter. • Have attended the Theatre in Education Workshop for two consecutive sessions at interschool level and participated in the interschool dramatics competitions, winning the school laurels for two consecutive years. • Made a 15-minute short movie called SURVIVE on AIDS awareness for St. Andrews college. • Have made a TV show on SHOWTIME magazine and the television industry for a college project. • Worked with the Rotract Club at Mithibai College for two years. 4 .

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