Research Article l M ba ed o i l a G Global Media Journal 2018 J ournal Vol.16 No.31:130 The Global Network of ISSN 1550-7521 Communication Scholars Politics in a Digital Age: The Impact of New Sadia Jamil* Media Technologies on Public Participation PhD Graduate, School of Communication and Political Campaign in Pakistan’s 2018 and Arts, The University of Queensland, Brisbane, Queensland, Australia Elections – A Case Study of Karachi *Corresponding author: Sadia Jamil Abstract Drawing on the theory of public participation, this study evaluates the public’s
[email protected] use of new media technologies during Pakistan’s 2018 election, and whether new media technologies have increased their level of participation in the democratic process and political discourse. The study also examines the impacts of new PhD Graduate, School of Communication media technologies on political parties’ campaign and the government’s activities and Arts, The University of Queensland, Brisbane, Queensland, Australia. during the country’s 2018 election. To achieve these objectives, the study uses quantitative method of survey and qualitative methods of document review and Tel: +92213-6360736 in-depth interviews. The study uses relative frequency statistics to present the survey data and thematic analysis to analyze the qualitative data. Keywords: New media technologies; Political campaign; Democratic process; Citation: Jamil S. Politics in a Digital Age: Political discourse; Public participation; Pakistan’s 2018 election The Impact of New Media Technologies on Public Participation and Political Campaign in Pakistan’s 2018 Elections – A Case Study Received: August 14, 2018; Accepted: August 18, 2018; Published: August 23, 2018 of Karachi.